SMS Marketing Software

The one friction point I ran into was with the memory/business info section. I filled out my business details there, but when using the AI to create a campaign, it didn't seem to pull from that information automatically — I had to re-enter things manually. It's possible I was missing something, but a more seamless connection between the memory section and the AI campaign builder would be a nice improvement. Review collected by and hosted on G2.com.

Running cold email campaigns manually is time-consuming and difficult to scale. Instantly solves this by automating the process, freeing up time to focus on other areas of the business. Review collected by and hosted on G2.com.

The learning curve to fully maximize the platform's potential is a headwind. Review collected by and hosted on G2.com.

I use HubSpot Marketing Hub for lead generation, content creation, and automation, improving lead conversion rates and providing actionable insights. The platform centralizes marketing efforts, offers social media capabilities, customizable automated workflows, and complex form functionalities. Review collected by and hosted on G2.com.

Performance is generally reliable, but there are limitations like no unlimited email sends and restrictions based on your plan. Review collected by and hosted on G2.com.

How to consistently communicate with our audience and market our business without needing technical or marketing expertise. Review collected by and hosted on G2.com.

What I dislike most is the email builder. It’s clunky, hard to use, and not very intuitive.

Another thing I don’t like is the reporting system. The way it filters and displays metrics is difficult to understand and navigate. I’d prefer it to be more straightforward and focused on what matters, like email title effectiveness, open rate, and click-through rate.

Also, the campaign duplication feature could be improved. It would help if every duplicated campaign could be grouped into a single category so I can find them quickly, instead of ending up with an isolated copy each time. Review collected by and hosted on G2.com.

CRM and automations are the main features I value most. Review collected by and hosted on G2.com.

With so many products, channels, and configured relations, the platform requires a meaningful learning investment before your team is operating at full capacity. The initial setup, although manageable with the onboarding team's help, involved a significant learning curve around the platform's full range of capabilities, not the technical setup itself. Review collected by and hosted on G2.com.

Insider One unifies fragmented data, enhancing automation and enabling personalized customer engagement in real-time by consolidating data across mobile apps, CRM, and transaction databases. It supports dynamic audience segmentation and automates customer journeys to boost engagement and reduce churn. Review collected by and hosted on G2.com.

As easy as it is to use, as someone who doesn't have the most email management or CRM experience, there is a lot to see when you navigate through and sometimes I worry we aren't using all the features to our advantage. Review collected by and hosted on G2.com.

It is helping us drive sales, awareness for new collections and collaborations and gives us a way to track our customers and it syncs with Shopify so we're able to easily segment out our list. Review collected by and hosted on G2.com.

As I mentioned before, the pricing had been the main reason why I haven't had the chance of using Braze in my Marketing career so far. While it's definitely competitive when measured against equal calibre products, it can still be a little bit intimidating, especially for companies that are looking to commit to a platform for years to come.

CONS:

- In-app and content card channels priced separately

- Separate one-off onboarding fee

- A handful of learning materials locked behind a paywall Review collected by and hosted on G2.com.

Creating complex automated journeys to cater for multiple lifecycle stages for a highly segmented user base. Introducing possibilities for deep personalisation via liquid tags, creating content blocks to automate the better part of template creation. Review collected by and hosted on G2.com.

I do feel like designing emails is a little bit clunky. Sometimes the drag and drop doesn't work so well, but that's really my only complaint. Review collected by and hosted on G2.com.

Brevo Marketing Platform helps us easily communicate with our users by sending out weekly updates and promotions. It provides a quicker, fast way to connect without using personal emails, enhancing our communication efficiency. Review collected by and hosted on G2.com.

While Lemlist has been an excellent tool overall, there are a few areas where I would love to see improvements.

The campaign analytics could be more granular. For example, when running A/B tested subject lines, it would be helpful to see a clear side-by-side breakdown of open rates per variation rather than having to manually calculate the difference. The current reporting makes it harder than it should be to draw quick conclusions from split tests.

I would also love the ability to rename individual campaign steps. Right now, steps are labeled by subject line or a generic label like "send automated email," which makes it difficult to navigate longer sequences at a glance. Being able to label steps as Email 1, Email 2, LinkedIn Follow Up 1, and so on would make campaign management significantly cleaner, especially when running multiple campaigns simultaneously. The same goes for being able to see what steps a lead is in, such as what step the lead has gone through and what steps it is yet to take.

One more analytics improvement I would suggest is showing reply rate based on total contacts in a campaign, in addition to total messages sent. The current calculation can be misleading when a contact receives multiple follow-ups. A contact-based reply rate would give a more accurate picture of how your outreach is actually performing.

The LinkedIn extension occasionally takes a moment to load, but this is a minor inconvenience and not a dealbreaker given everything else the platform delivers.

Overall, my frustrations are minor compared to the value Lemlist provides. These are refinements to an already strong product rather than fundamental issues. Review collected by and hosted on G2.com.

Running a multi-channel outreach operation as a solo operator is incredibly demanding. Without the right infrastructure, the sheer volume of tasks, including sending emails at the right intervals, following up on LinkedIn, tracking who opened what, finding verified contact information, and knowing when someone has replied, becomes completely unmanageable manually.

Lemlist solves the multi-tasking problem entirely. Instead of spending my day switching between tasks and manually tracking the status of hundreds of leads, Lemlist handles all of it automatically in the background.

My campaigns run while I focus on what actually moves the needle, which is building a high-quality prospect list and managing active conversations.

The time savings are significant.

Before Lemlist, I was constantly context switching between finding emails, sending messages, logging activity, and figuring out follow-up timing. Now I set up a campaign once, and the system executes it precisely while I stay focused on higher-value work.

The automation also removes human error from the equation. Follow-ups go out on schedule, leads that reply are paused instantly, and engagement data is tracked automatically. Nothing falls through the cracks the way it inevitably does when you are managing everything manually.

For anyone running outreach at scale as a solo operator or small team, Lemlist is not just a nice-to-have. It is the infrastructure that makes the whole operation possible. The productivity gain alone justifies the investment many times over. Review collected by and hosted on G2.com.

I really feel like a mobile interface would be helpful. Because of the way that we use Textedly, having an app would make everything easier to log in and send messages. I'm not always by my computer to log in. And with the two-factor identification to send out an emergency text, I have to go through the normal website and then log in to the email to verify that it's me to then send those emergency texts. It's quite cumbersome, and I really need to have a more direct way of getting information out. Review collected by and hosted on G2.com.

Textedly allows us to send communications extremely efficiently, in a moment's notice, ensuring important information reaches key stakeholders quickly. Review collected by and hosted on G2.com.

There are a few things that could be better. Sometimes, the system feels a bit slow, especially when there are a lot of contacts. It's not a big issue, but it can get a little frustrating.

The email designs are okay, but I usually have to adjust them manually to make them look the way I want. Review collected by and hosted on G2.com.

Earlier, we were handling everything manually, sending emails, remembering to follow up, and keeping track of people. It was easy to miss things.

Now, once we setup the follow-ups the system takes care of sending emails on time. This has helped us stay more organized and consistent. It also saves time, because we don't have to keep checking who to email next.

Overall, it's been helpful for keeping things on track without adding too much extra work. Review collected by and hosted on G2.com.

I don't dislike anything. I wish they were integrated with Jotforms, but I am sure they are working on it. Review collected by and hosted on G2.com.

Flodesk solves the problem of complicated, time-consuming email marketing by providing a platform that’s both easy to use and visually polished. It removes the overwhelm that many business owners feel when trying to build emails, grow their list, and stay consistent.

For me, that means I can quickly set up and manage email systems that actually drive engagement without spending hours on design or tech troubleshooting. My clients are able to confidently use the platform, which leads to more consistent communication with their audience, increased engagement, and stronger brand presence.

It also benefits my business by improving client relationships, because the clients I refer to Flodesk enjoy using it and see results, they feel more empowered and supported, which builds trust and long-term loyalty. Review collected by and hosted on G2.com.

The user journey can feel complex at times, and small campaign changes often require considerable effort. Reporting dashboards also lack sufficient customization and flexibility to effectively compare performance across initiatives. Review collected by and hosted on G2.com.

EVAM has been a fundamental pillar of our team’s promotional campaign initiatives, enabling access to multiple engagement channels including SMS, Push, WhatsApp, and META. It also provides capabilities such as cashback, offers, personalization, and dynamic campaign journeys. More recently, it has expanded to support interfaces for enterprise clients, extending its value beyond internal campaign execution. Review collected by and hosted on G2.com.

At the moment, the only thing I would add is an extra email to replace the Shipping confirmation email in Shopify, in the same way that I have the option to edit the Thank You email and replace the Shopify order confirmation. This would be a great advantage for those of us who do not use Shopify Plus. Review collected by and hosted on G2.com.

Omnisend solves the replacement of the confirmation email in Shopify with a few clicks, facilitates a discount pop-up, and automates processes like welcome and abandoned cart, in two days. I like its simplicity, as it saves time and improves communication with customers. Review collected by and hosted on G2.com.

Some of their advanced features feels bit limited when compared with the enterprise tools, particularly in segmenting and reporting customisation. Their template library, though it's functional, can be more modern and diverse. Also, their integration is not that extensive when compared with other larger competitors. Review collected by and hosted on G2.com.

This platform helps me solve the problem of having a simplified campaign execution, right from managing the list to automation; it doesn't need any steep learning curve. This also helps reduce the dependency on technical teams and speed up the go-to-market timeline for campaigns. It also improves engagement tracking and campaign consistency across multiple channels. Review collected by and hosted on G2.com.

The only drawback we’ve encountered is a small reporting detail related to currency conversion. In some revenue reports, euro and leva prices can occasionally appear together, which can require a quick manual check when reviewing performance. Review collected by and hosted on G2.com.

The majority of our accounts that use ContactPigeon’s platform have activated features that boost their sales and customer retention. The solution has also increased significantly their website traffic and customer engagement. Review collected by and hosted on G2.com.

Some advanced automation rules are less flexible, requiring workarounds for cross-region customer journeys. The reporting dashboard lacks deep customization for EU compliance exports and wholesale-specific KPIs like repeat-order campaign ROI. Integrations with some smaller German logistics and accounting tools require extra setup instead of native connectors. The user interface can feel less modern, and certain bulk actions take more steps than expected. SMS deliverability to certain EU countries can be inconsistent, which affects time-sensitive restock alerts. Review collected by and hosted on G2.com.

Comarch Marketing Automation unifies our leads, preventing lost data and automating communications, saving hours of manual outreach. It scores and segments customers, focuses on high-value buyers, and reduces inconsistencies, improving conversion rates. Review collected by and hosted on G2.com.

One thing I don’t like is that it can feel a bit complex in the beginning, especially if you’re new to it. Some features take time to understand properly. Also, pricing can feel a bit high for smaller teams, and sometimes small changes in campaigns are not as quick as expected. Review collected by and hosted on G2.com.

It helps in sending the right message to the right users at the right time. Before using it, messages were more general, but now they are more targeted and relevant. This has improved user engagement and saved a lot of manual effort. Review collected by and hosted on G2.com.

I think there are too many features. Out of the whole set, I only use a few. Review collected by and hosted on G2.com.

Automation of technical support on the site. Review collected by and hosted on G2.com.