SMS Marketing Software

I found several issues with Instantly that detracted from my experience. The platform was consistently lagging, which hindered my workflow and made it difficult to manage tasks efficiently. Additionally, the customer support was not helpful; despite multiple attempts to resolve issues, I received little clarity or assistance. The unclear pricing structure was another problem, making it challenging to understand the costs and features associated with different plans. I also faced significant difficulties with lead management; the system did not allow me to work effectively with the collected data, and there was a lack of guidance on utilizing it properly. Furthermore, while I tried to integrate Instantly with other tools, it only managed to work with Slack, which limited its usefulness in a more integrated tech stack. Review collected by and hosted on G2.com.

I find Instantly reaches a large number of potential leads but poses challenges like lagging performance, unhelpful support, unclear pricing, and ineffective lead management. Review collected by and hosted on G2.com.

The biggest drawback is the cost, which can add up quickly, particularly if you require additional contacts or user seats. In addition, some of the more advanced features can seem a little complicated initially, so there is definitely a learning curve. Review collected by and hosted on G2.com.

HubSpot Marketing Hub brings order to the chaos of marketing by keeping all our emails, social media, ads, and campaigns organized in a single platform. It handles automation, tracks leads, and provides clear insights into what’s effective. For our team, this translates to less time spent on repetitive tasks, more concentration on important work, and consistently improved results. Review collected by and hosted on G2.com.

I love most part of this platform but I wish that the processing speed was more faster. Sometimes I feel that its lagging a bit. I also wish for if this platform provides more templates. Review collected by and hosted on G2.com.

This platform allows organization to keep in touch with clients with ease boosting the loyalty of the clients towards the organization. Review collected by and hosted on G2.com.

Although I am able to obtain the information I need, the reporting function seems a little clunky. On the creative side, Active Intelligence doesn't seem to have much creativity when designing a campaign. Review collected by and hosted on G2.com.

My primary reason for moving to Active Campaign was deliverability and open rates. According to recent statistics, my previous CRM averaged 47% deliverability while ActiveCampaign averaged in the high 90s. My open rate languished in the mid- to upper teens and then doubled when I started using ActiveCampaign. Review collected by and hosted on G2.com.

As we added more journeys and experiments, it became important to put governance around frequency, overlapping experiences, and brand rules. Insider supports this with controls and reporting, but internal processes and ownership are still essential to keep everything consistent. Review collected by and hosted on G2.com.

Reducing friction in the path from interest to purchase for high‑consideration items like IPL and premium shavers.

Increasing repeat purchases in categories like blades, brush heads, and accessories through targeted lifecycle journeys.

Making our website work harder as a primary brand and sales asset, not just one channel among many marketplaces.

Improving team productivity by giving marketing a self‑service way to test ideas and scale what works.

Overall, Insider allows us to act more like a modern, data‑driven D2C brand Review collected by and hosted on G2.com.

Some advanced features and settings can take time to fully understand, especially for users who are new to email marketing or automation. A bit more in-app guidance for complex workflows and reporting would make the learning curve even smoother. That said, once you get familiar with the platform, it becomes very efficient and reliable. Review collected by and hosted on G2.com.

Brevo solves the problem of having fragmented tools for email marketing, transactional emails, automation, and customer communication. Instead of managing multiple platforms, everything is centralized in one system, which saves time and reduces complexity.

For my business, this means reliable transactional emails, well-structured email marketing campaigns, and automated workflows that nurture customers before and after purchase. Brevo also helps solve deliverability concerns by maintaining strong sending reputation and inbox placement.

The biggest benefit is efficiency: I can focus on creating meaningful content and building relationships with customers, rather than troubleshooting technical issues or switching between tools. As a result, customer communication is more consistent, engagement is higher, and email marketing performs better overall. Review collected by and hosted on G2.com.

The IDE experience lacks more specific errors notification and logging

The canvas experience can improve its overall conversion dashboard since canvas doesn't have a delay function as campaigns; you let users enter and start the flow only after a time delay. But they are counted for the conversion, although they didn't go through the flow

Braze-to-Braze API should become more simplified and productized. Currently, "update contact" on the canvas is only allowing to update of custom fields and not default fields or allow simple calculations

Everything else is damn good Review collected by and hosted on G2.com.

Ability to work efficiently with custom events as triggers, calculate them and act upon their data payload in a very useful way.

It is the fastest and easiest I have seen. Review collected by and hosted on G2.com.

Also, having an app to use on the phone or desktop would be very useful. Review collected by and hosted on G2.com.

I use Textedly to quickly contact our council and facilitate volunteer engagement. It enables instant communication with event details and emergency information, enhancing our responsiveness and organizational efficiency. Review collected by and hosted on G2.com.

A few areas feel a bit basic, like reporting and email templates. Some pages can also be slightly slow at times. None of these are major issues, but they’re small things I notice during regular use. Review collected by and hosted on G2.com.

Before EngageBay, my leads and follow-ups were spread across different tools, and it was easy to miss things. EngageBay brings everything into one place, so I always know who to follow up with and when. The automations take care of repetitive tasks, which saves me time and mental effort. Overall, it’s made my daily work feel more organized and much less stressful. Review collected by and hosted on G2.com.

I would appreciate greater transparency in the analytics, especially regarding revenue attribution. It’s often unclear how Attentive determines the revenue attributed to individual SMS campaigns. Because the platform isn’t fully integrated with all of our internal sales systems, it can be challenging to confirm the source and accuracy of these figures. Improved visibility into the methods used for tracking and attributing revenue would make the reporting more trustworthy and useful. Review collected by and hosted on G2.com.

Attentive has enabled us to connect with our customers more quickly and personally by using automated SMS campaigns. It has addressed our need for direct, measurable engagement and has also contributed to better retention and increased sales. As the platform evolves with more AI-driven features, we are noticing greater opportunities for advanced segmentation, predictive messaging, and real-time personalization. These improvements are making our marketing efforts both more efficient and more effective. Review collected by and hosted on G2.com.

Sometimes I find that the platform can be a bit slow when working with large contact lists. Also, the free plan has significant limitations that require you to upgrade quickly if your database grows. Additionally, some advanced automation features can be a bit complicated to set up at first, although with practice it becomes easier. Review collected by and hosted on G2.com.

It has solved my need to maintain constant and professional communication with my clients without spending hours on design. Automations allow me to send welcome and follow-up emails without manual intervention, which frees up time for other tasks. It also helps me keep my contact list organized and comply with privacy regulations, something that was previously difficult to manage. Review collected by and hosted on G2.com.

I missed the little grey scroll bar that I needed to help me get all my Fields imported; Skylar solved that for me very quickly! Review collected by and hosted on G2.com.

I have had to send out my email list in 8 batches, since it was on my computer, and my email program limited emails to 100 per batch. Problem solved! I am also excited that I can easily segment my list by location, since I often need to send emails to just the city that I will be performing in, and not bother everybody else with shows that they can't get to! That will keep my fans from feeling like they are getting unnecessary emails. Review collected by and hosted on G2.com.

I found the learning curve for new users to be a bit steep. A more guided onboarding process could help teams get started faster and understand the platform more quickly. Review collected by and hosted on G2.com.

I use Evam to solve real-time customer engagement challenges, sending personalized messages instantly across channels. It streamlines campaign management, reduces manual workload, and improves engagement rates through powerful analytics and intuitive journey design. Review collected by and hosted on G2.com.

When we want to test something new, we are getting lost in the interface. Of course the team helps with that, so it’s more of a minor inconvenience. Review collected by and hosted on G2.com.

The biggest impact is how much easier it is to capture leads and convert them into customers. Pop-ups bring in a steady flow of new subscribers, and our email channel has become a dependable revenue source. We’re also exploring Menura, their AI agent, which looks promising for improving onsite interaction and guiding visitors more efficiently. Review collected by and hosted on G2.com.

It can feel a bit limited when it comes to deeper design control and fine-tuned customisation. If you’re someone who wants full creative freedom or highly specific visual elements and formatting, it may not fully meet those expectations. It also sits at a relatively high price point, and some features are locked behind higher-tier plans - this can be challenging for small businesses that are still growing. Review collected by and hosted on G2.com.

The automation flows handle welcome sequences, abandoned cart reminders, and customer re-engagement, which has directly improved conversions and repeat purchases. It also solves the challenge of creating professional, aesthetic email campaigns: the drag-and-drop builder makes it easy to design something visually aligned with my brand, even without any technical skills. Being able to segment audiences based on behaviour has also made my messaging feel more personal and relevant, resulting in better engagement and stronger relationships with my community. Review collected by and hosted on G2.com.

Customization of designs is still limited compared to dedicated builders. If the software could make available a few more layout and font options, it would be perfect. Review collected by and hosted on G2.com.

It took the place of a messy collection of tools I used for landing pages, email marketing, and automation.

We’ve now got everything connected.

Leads flow through funnels. Emails trigger automatically. Sales data stays in one dashboard.

It has allowed me to save time and money while concentrating on tactics rather than a technology management. Review collected by and hosted on G2.com.

Some settings are powerful but not very forgiving small mistakes can affect a whole campaign. I’d like clearer previews for edge cases. Also, the analytics are fine for daily use, but when I want deeper insight, it starts feeling limited. Review collected by and hosted on G2.com.

I needed a reliable way to run outreach without constantly rewriting emails or forgetting follow-ups. Lemlist gave me a repeatable system, one place to build sequences, tailor messaging for different audiences, and keep conversations moving without manual chasing.

It also solved the personalization bottleneck. Instead of spending hours customizing each message, I can personalize the parts that matter and still keep throughput high enough to be meaningful. Review collected by and hosted on G2.com.

It's amazing product and I would like to use this product for a long long time Review collected by and hosted on G2.com.

It's amazing product and I would like to use this product for a long long time Review collected by and hosted on G2.com.

Sometimes the reporting features load slower than I'd prefer, especially when I'm trying to quickly check something between meetings. It's nothing major, but quicker load times would definitely improve my day-to-day experience. Review collected by and hosted on G2.com.

I used to have multiple different apps open for scheduling clients, sending invoices, tracking leads, and running marketing campaigns. It was stressful and chaotic, and sometimes things slipped through the cracks. Now, everything’s centralized in vcita, making life easier and freeing up time to focus on actually running my business. Review collected by and hosted on G2.com.

I think there are too many features. Out of the whole set, I only use a few. Review collected by and hosted on G2.com.

Automation of technical support on the site. Review collected by and hosted on G2.com.