SMS Marketing Software

from an HR point of view, instantly does not have many HR specific features like candidate tagging or recruitment pipeline tracking, we still need to manage candidate status in our ATS or spreadsheets, also reporting is basic, and for detailed analysis , data export is required. Review collected by and hosted on G2.com.

earlier, we were sending interview emails manually from Gmail ,which was time consuming and inconsistent, follow ups were often missed and tracking replies was difficult. instantly solved this by centralizing email outreach , now interview invites, reminders and follow ups are automated, this saves a lot of manual efforts and ensures timely communication with candidate, it also improved our employer branding because communicatio became more professional and structured. it helped the HR team manage high volume hiring more efficiently, recruiters can focus more on screening and interviews instead of sending repetitive emails. campaign perfromance data also helps us understand which subject lines or email content work better with candidates. Review collected by and hosted on G2.com.

I do wish they integrated with Microsoft Ads. Review collected by and hosted on G2.com.

HubSpot Marketing Hub makes automating marketing tasks manageable and organized, integrates smoothly with CRM, content, and sales tools, and reduces manual tasks by keeping everything neat and organized. It also helps me complete tasks efficiently without frequently switching between tools. Review collected by and hosted on G2.com.

I have yet to find a downside, or something I needed for marketing purposes that this software could NOT do. 10/10! Review collected by and hosted on G2.com.

After spending so much time forwarding, typing different groups of email addresses separated by commas to deliver information to various groups of our volunteers, and struggling to compose bright and fun emails in Outlook... Constant Contact has boosted the views on our Retired and Senior Volunteer Program emails/updates, and shows me direct statistics on who is viewing/reacting to our information. Streamlined communication is a huge plus when working with a large number of volunteers, and Constant Contact is JUST THAT! Review collected by and hosted on G2.com.

ActiveCampaign is still a good platform but I’m honestly not the biggest fan of the recent updates. It feels way more AI heavy now and a bit less human, which isn’t really how I like to work. The new layout has taken some getting used to as well, it just doesn’t feel as straightforward as it used to and I find myself clicking around trying to find things that were once really obvious. I get that platforms have to evolve, but I definitely preferred the older version. Still use it, still think it’s powerful, just hoping they don’t lose the simplicity it used to have. Review collected by and hosted on G2.com.

ActiveCampaign takes a lot of the manual work off my plate. I can automate follow ups, keep leads organised and make sure nothing slips through the cracks. It saves me time, keeps things running smoothly in the background and has helped improve conversions without adding more to my workload. Review collected by and hosted on G2.com.

We have mentioned to our account managers that we would Insider to expand their Web templates selection as well as making the template builder /Onsite Experiment module to be a bit more intuitive i.e. Someone with 0 or Little knowledge of coding should be able to easily create a web template. Review collected by and hosted on G2.com.

Insider is helping us integrate our CRM Data with our Email & SMS marketing function whilst providing us with user interaction data and audience segmentation which was proving to be difficult in the past. Additionally, Insider has been extremely useful in creating web templates and experiments for us to conduct A/B tests on our landing pages. This has been extremely helpful and insightful during our peak seasons to capitalise on the increased number of users on our clients website. Review collected by and hosted on G2.com.

Limited Advanced Customization

Some of the more advanced automation and segmentation capabilities can feel a bit basic compared to higher-end tools. If you’re trying to build highly complex multistep flows or deeply dynamic segments, it can sometimes feel restrictive. Review collected by and hosted on G2.com.

Before Brevo, I was juggling email blasts, SMS sends, and audience lists across multiple tools — it was messy and time-consuming. Brevo brings email, SMS, contact management, and basic automation into one platform, which saves me time and reduces errors.

Benefit: I don’t waste hours switching between tools, and I have a single place to see campaign performance and customer engagement. Review collected by and hosted on G2.com.

Braze can present a steep learning curve for new users, particularly when configuring complex segmentation and automation flows. Additionally, advanced customization and reporting often require deeper technical involvement, which can increase operational overhead for non-technical teams. Review collected by and hosted on G2.com.

Braze addresses fragmented customer communication by centralizing data, segmentation, and cross-channel engagement within a single platform. It enables real-time, behavior-driven messaging, reducing manual campaign management and improving targeting accuracy. This drives stronger customer engagement, higher conversion rates, and more measurable lifecycle performance. Review collected by and hosted on G2.com.

One area for improvement is pricing transparency and overall cost, particularly as subscriber volume scales. SMS can become an expensive channel quickly, so having clearer forecasting tools would help with long-term planning.

Additionally, while the platform is strong for core flows and campaigns, more advanced customisation sometimes requires additional setup or support. That said, these are relatively minor trade-offs given the revenue impact the channel can deliver when managed well. Review collected by and hosted on G2.com.

The real benefit is that SMS becomes a predictable, measurable revenue channel rather than a one-off campaign tool. We’ve seen stronger engagement rates compared to email, and the ability to segment based on behaviour helps us send more relevant messages, driving higher ROI and repeat purchase frequency. Review collected by and hosted on G2.com.

It's a bit of a process to get an account set up, mainly because it takes a few days to coordinate the custom phone number. This is mainly due to the reality of waiting on a third party to approve the number. A status notification on the dashboard could help alleviate any doubts about account setup. Review collected by and hosted on G2.com.

We have begun using this as a way to gather new customers via social media contests by immediately connecting new subscribers with sale offers. This is a very low cost, low-barrier-to-entry way for us to make an instant, personal connection to existing and potential new customers to build our list beyond email. Review collected by and hosted on G2.com.

The list building is not the greatest. You can't go very deep with it and also the results are less qualitative than Clay for example. But this is expected since this is not their core business/focus.

Also a small negative is that it's pretty expensive. But it does save a lot of time so it's ok. Review collected by and hosted on G2.com.

Email warmup -> very handy that it's within Lemlist (Lemwarm) and it works fine

Linkedin & email outbound -> otherwise would have to do it manually -> works great in Lemlist so far

List building -> good for the basic stuff. Will probably use other tools if I want to create more advanced lists. Review collected by and hosted on G2.com.

Pricing can scale up quickly as your list grows, and sometimes it feels like key features are locked behind higher tiers. A few parts of the UI are not as intuitive as they should be (especially automations), and the editor can be a little limiting if you want pixel-perfect layouts. Support can also feel slow depending on the plan, so when something breaks, you end up troubleshooting more than you want. Review collected by and hosted on G2.com.

It helps me centralize email marketing: building campaigns, organizing contacts, segmenting audiences, and sending consistent newsletters/promos without doing everything manually. Automations save time (welcome sequences, follow-ups, basic nurture), and the analytics help me understand what messaging works and what doesn’t. Bottom line: faster execution, cleaner organization, and better decision-making from real data instead of assumptions. Review collected by and hosted on G2.com.

Some settings,especially around automation and reporting,could be simplified. It takes a bit of trial and error to get everything configured the way you want, but it’s manageable with regular use. Review collected by and hosted on G2.com.

Before EngageBay, communication and follow-up tracking required manual reminders and separate tools. Now everything is centralized, which makes it much easier to stay organized and consistent. This has reduced missed follow-ups, improved overall workflow visibility, and made daily operations smoother and more efficient. Review collected by and hosted on G2.com.

I mean, my opinion is that if they get bigger, they should keep the quality they're providing now as a startup. That's the only thing that I think could be improved. And I think that if we can use it on multiple platforms as we already do now, it’s more than enough. Review collected by and hosted on G2.com.

Evam helps me create marketing campaigns effortlessly. I just think of the idea, write it on the prompt, and the maker agent does all the work. I get the end result without needing to manually build or learn the tech. Review collected by and hosted on G2.com.

I’m still exploring Sender.net, so I don’t have major dislikes yet. Since I’m on the free plan, I’m curious to see how some of the advanced features compare once I dive deeper. For now, everything has been smooth, but I’ll need more time to fully understand the limitations and see if there are areas that could be improved. Review collected by and hosted on G2.com.

Sender.net is helping me simplify email marketing by providing an easy-to-use platform with reliable delivery. As someone still exploring, I’ve found that it solves the problem of managing campaigns without needing complex tools or expensive plans. The quick support (even for free users) ensures I don’t get stuck, which saves me time and lets me focus more on creating content and engaging with my audience. Overall, it’s reducing the stress of handling email communication and making the process smoother and more efficient. Review collected by and hosted on G2.com.

The main challenge for us is the complexity of setting up automations, it can be a little tricky trying to build advanced flows on your own. However, we have great communication with the support team, and they are always there to help us. Review collected by and hosted on G2.com.

ContactPigeon helps us manage customer communication and relationships more systematically. We now run structured automations, which in turn have improved response rates and reduced manual work. Review collected by and hosted on G2.com.

Pricing can escalate quickly — as your contact list grows or you want to use SMS push/advanced automations, costs rise faster than some competitors. Review collected by and hosted on G2.com.

Omnisend solves the challenge of managing and automating multichannel marketing by bringing email, SMS, and push notifications into a single platform. It removes the need for manual follow-ups by automating key customer journeys such as welcome messages, cart abandonment, and post-purchase communication. This benefits us by saving time, reducing errors, and improving customer engagement through timely, personalized messaging. With built-in e-commerce integrations, segmentation, and performance insights, Omnisend helps drive higher conversions and revenue while keeping marketing efforts organized and efficient. Review collected by and hosted on G2.com.

It's amazing product and I would like to use this product for a long long time Review collected by and hosted on G2.com.

It's amazing product and I would like to use this product for a long long time Review collected by and hosted on G2.com.

It is better suited for solopreneurs. Not compatible with large-scale business and multi-product stores. Review collected by and hosted on G2.com.

I use Systeme.io to create sales funnels and build email lists without platform or commission fees. I enjoy the freedom to customize and the easy setup, which lets me keep 100% of my earnings, except for minimal PayPal fees. Review collected by and hosted on G2.com.

I think there are too many features. Out of the whole set, I only use a few. Review collected by and hosted on G2.com.

Automation of technical support on the site. Review collected by and hosted on G2.com.

One thing we observed is that sync timing and field mapping occasionally need monitoring, especially wen dealing with large or fast moving datasets. There were moments where updates didn`t reflect instantly or required a quick check to confirm everything aligned correctly. It didn`t break workflows, bt it did mean we stayed attentive to data consistency when campaigns were scaling, Review collected by and hosted on G2.com.

SalesTaget.ai helps reduce the disconnect between prospecting activity and CRM visibility. Instead of outreach data living in Isolation, it becomes part of the broader sales record. That makes reporting cleaner, follow ups easier to manage and collaboration between teams more structured. It essentially turns outbound from a siloed function into something that fits naturally into the wider revenue workflow. Review collected by and hosted on G2.com.