SMS Marketing Software

If anything, I just wish that for the price we were paying, there had been more support during the onboarding process. We ended up paying out of pocket for a third party, and in the end it was well worth it. Review collected by and hosted on G2.com.

HubSpot Marketing Hub centralizes our data, which improves communication across teams and enables stronger contact management and segmentation. This helps us build a flywheel effect by converting guests into donors. It also streamlines list building and email sends, making it crucial for keeping the business moving forward. We’re using HubSpot’s out-of-the-box experience, but we’ve integrated our website forms so contacts and companies flow in seamlessly. As a result, our Group Sales performance and output have improved, and we now have much better visibility into our data—leads, leads closed/won/lost, calls, call reasons, and more. Overall, I’m very happy with the performance. Review collected by and hosted on G2.com.

the pricing is okay , its affordable also the performance is best . the analytics are useful, but i would like more detailed reporting on campaign trends and easier flirting options for large contact lists, a few advanced setting can also takes time to understand for new users, Review collected by and hosted on G2.com.

overall instantly is an easy to use outreach platform that has made our sales communication more efficient. it has helped me to stay organized, save time and support the sales team with more effective and consistent email campaign,instantly solved the challenge of managing large scale email outreach and keeping follow ups consistent without manual effort, it automates email sequences, tracks open and replies, and helps organize prospect communication from a single dashboards, this allow me to spend less time on repetitive tasks and more time supporting the sales team with qualified lead and customer follow ups, as a result our outreach process has become more organized responses time have improved, and we can engaged with more prospect while maintaining consistent communication. Review collected by and hosted on G2.com.

The biggest drawback is the limited automation capabilities. It works well for basic email sequences, but businesses with more complex customer journeys may find the automation options less flexible than other marketing platforms. The marketing automation features are more limited than those offered by more advanced platforms. Email template customization can feel restrictive for users who want complete design flexibility. Review collected by and hosted on G2.com.

Constant Contact solves the challenge of creating, sending, and tracking email marketing campaigns without requiring advanced technical or design skills. It centralizes contact management, campaign creation, automation, and performance tracking, making it easier to engage customers consistently. Simplifies email campaign creation with ready-to-use templates and a drag-and-drop editor. Organizes subscriber lists and enables audience segmentation for more targeted communication. Automates routine emails such as welcome messages and follow-up campaigns. Provides real-time analytics on opens, clicks, and engagement to measure campaign success. Helps maintain regular communication with customers while reducing manual marketing effort. In my workflow, Constant Contact allows me to create and launch email campaigns quickly, track how recipients interact with them, and refine future campaigns based on performance data. Having contact management, email creation, and reporting in one platform makes the entire marketing process much more efficient. The biggest benefit is saving time while improving customer engagement. Constant Contact streamlines email marketing, helping businesses communicate more effectively, build stronger customer relationships, and make data-driven marketing decisions. Review collected by and hosted on G2.com.

I don't have any issues with the current options and functionalities, but I would suggest adding an option to create a form that cannot be tracked. For example, I have a form used by the sales team to add clients to our newsletter, but this process ends up tracking their activity on the website. If there were a way to use a form with a 'do not track' option, it would be much better. At the moment, we have to use a private browser for each record, which is not ideal. Review collected by and hosted on G2.com.

I use it to set up email automations and run email campaigns, as well as to create forms and landing pages. I also use it for lead scoring and to connect with other CRMs, allowing me to synchronize data and build automations based on user actions.

I used with two websites. Tags and triggers allows me to differenciate and trigger what needed. The integration with Shopify is easy Review collected by and hosted on G2.com.

The feature set is broad enough that newer team members need a short ramp-up period before they can confidently build out more advanced journeys in Architect, rather than picking everything up on day one. We're also still fairly early in exploring chatbot and conversational capabilities on the platform, so we'd genuinely like to see that side mature and expand further, since we already rely heavily on WhatsApp and would welcome deeper conversational automation alongside it. To have a visibiity on the sells from the offline and the online separately on the overall analytics Review collected by and hosted on G2.com.

Running our full customer lifecycle from one place instead of stitching together fragmented tools — Architect has let us automate Browse Abandonment, Cart Abandonment, Reactivation and Price Drop journeys that used to require far more manual coordination across email, web push and WhatsApp

Solving product discovery through Recommendation Suite, both in email/offer-email content and directly on the website — recommendation campaigns are now driving a CTR of around 11%, with particularly strong performance from mobile PDP and cart-page placements

Converting onsite engagement into real leads — a football-themed gamification campaign for lead collection brought in 10,645 leads in just 16 days

Driving high-attention seasonal engagement — our CAN 2026 journeys achieved a 29% average CTR and an 8% conversion rate

Surfacing the right products to the right visitors — a Smart Recommenders homepage campaign for returning users showcasing items under 500 MAD delivered a 9.49% CR uplift and roughly 5% CTR Review collected by and hosted on G2.com.

Although lemlist is a very powerful tool, the interface can seem a bit complex at first due to the large number of features. Additionally, the cost of subscriptions quickly becomes high when scaling up with a team or when advanced multichannel features are needed. There are also sometimes slight synchronization delays with certain CRMs, although customer support remains responsive. Review collected by and hosted on G2.com.

Before using lemlist, we struggled with low open rates and poor deliverability, which sent a good portion of our emails to spam. Thanks to the automated warm-up features and advanced dynamic personalization, we turned the situation around. Our deliverability significantly increased, resulting in better response rates and more qualified appointments booked each month. Our prospecting went from a manual and unprofitable process to a predictable sales channel. Review collected by and hosted on G2.com.

At this time, there isn't anything that I "dislike" about attentive. So far, in the past year of utilizing this program, I've found it to meet all of my needs. Review collected by and hosted on G2.com.

Attentive allows me to communicate with our guests and user base directly. Email is often saturated, and messaging can be lost within the mayhem of the inbox feed. Instead, a short, simple, personalized text lands with greater impact and serves as a direct point of contact with our most dedicated followers. Review collected by and hosted on G2.com.

Brevo has been one of the most unreliable email platforms we’ve ever used.

Our accounts were deleted or suspended multiple times with little to no explanation. After going through the process of rebuilding everything and verifying the accounts again, they suspended us yet another time. This created massive operational headaches and wasted hours of work.

Deliverability was also terrible. Emails consistently underperformed compared to other platforms we’ve used, even with properly configured domains and warmed infrastructure.

Support was another major issue. Responses were slow, generic, and unhelpful. It often felt impossible to get a real answer or speak to someone who could actually solve the problem.

On top of that, Brevo charges extra for features that are considered basic or standard on competing platforms. Review collected by and hosted on G2.com.

Unfortunately, it created more problems than it solved. We switched away after repeated account suspensions, poor deliverability, and unreliable support. Review collected by and hosted on G2.com.

If you send regular eblasts (more than two a month) or have more than 500 contacts, you really need the premium version. That said, it’s still a good value for the money.

In their push to improve ease of use and automation, they’ve sacrificed some flexibility for users who are more tech-savvy or need more advanced features. Review collected by and hosted on G2.com.

Thanks to direct connection with our fundraising software/CRM, we no longer have to download/upload email addresses. Plus, it takes care of email address updates, unsubscribes, and new subscribers. The paid version has a multitude of email templates, and it's easy to set up a campaign template from scratch. It makes our communications marketing robust and comprehensive. Review collected by and hosted on G2.com.

So far, I don’t like that I can’t change the labels on the dynamic fields. Being an appointment call center, I have to use the fields for other things and try to remember what is what. That is a major challenge for appointment reminders. Review collected by and hosted on G2.com.

I need to send out bulk texts to different people with different appointment dates, times and locations. The dynamic fields relieve a huge burden for me with still being able to send mass texts. Review collected by and hosted on G2.com.

The Simplicity sometimes limiting your options and the flexibility of every change you need to make in the layout and bringing other HTML elements from maybe other software and so on in both the email and pages becomes a limitation if you have such a level of advanced customization in mind. Review collected by and hosted on G2.com.

It is helping me own my audience on email through very beautiful form pages and email designs. They just launched Flodesk Studio that also makes the process, in a sense, bring new email design and achieve my goals faster. Review collected by and hosted on G2.com.

It took me a little time to get familiar with the platform. There are some features I don’t use regularly, and finding my way around those has been a bit of trial and error. That said, the parts I use most often are straightforward now. Review collected by and hosted on G2.com.

The main thing it has helped with is keeping customer information and ongoing conversations organized. I can easily keep track of what has already been discussed and what still needs attention, without having to maintain separate notes. It has made my daily workflow easier and helps me stay on top of conversations without spending as much time searching for information. Review collected by and hosted on G2.com.

I find the content cards limiting because they don't support HTML, which restricts us when we want richer, polished creative. I also found the initial installation challenging, as it required significant involvement from our product and development colleagues. Review collected by and hosted on G2.com.

Braze unites our applications, logins, and event data, allowing detailed fan history views. I can accurately target segments, improving acquisition and retention. The integrations are simple, but I find that the content cards not supporting HTML limits our ability for richer creative, and the initial setup required significant effort from our product and development teams. Review collected by and hosted on G2.com.

The segmentation could be more intuitive. I feel like I have to dig around too much to create specific segments and sometimes I'm not entirely sure if I'm doing it correctly. The AI features are nice in theory but I haven't found them to be particularly reliable, I usually end up tweaking the AI generated content pretty heavily. Customer support has been hit or miss for me, sometimes they're super helpful and other times I'm waiting longer than I'd like for a response. It's not terrible, just inconsistent. Review collected by and hosted on G2.com.

For us the biggest win has been consolidating everything into one platform. We were using separate tools for email, SMS, and forms before, which was costing us more money and making it harder to track our overall performance. Omnisend gave us a single view of our customer communication which has made our team more efficient. The automation workflows have also helped us capture revenue we were previously leaving on the table, particularly with abandoned cart emails. We're now sending the right message at the right time without having to manually manage each step of the process. It's allowed us to scale our marketing efforts without scaling our team. Review collected by and hosted on G2.com.

While Sender.net covers the essentials very well, I'd like to see more advanced template customization options and additional native integrations with third-party tools. Some of the reporting features could also be more detailed for users who need deeper campaign insights. Review collected by and hosted on G2.com.

Sender.net has helped me streamline my email marketing by making it easy to create campaigns, automate follow-up emails, and monitor performance from one dashboard. It has saved time, improved communication with subscribers, and provided useful analytics that help optimize future campaigns. Overall, it's an affordable and reliable platform for managing email marketing efficiently. Review collected by and hosted on G2.com.

Advanced automations require planning and careful setup before they can be activated. That means that implementation can take some time, especially if the journey is more complicated. However, the team makes this process much easier and helps ensure that each automation is correct. Review collected by and hosted on G2.com.

ContactPigeon solves the problem of general and impersonal newsletter campaigns, and our goal is to always create more relevant communication based on customer behavior and interests. Recovering valuable insights through the platform further supports product discovery, personalized communication, and more targeted content. Review collected by and hosted on G2.com.

While I am satisfied with EVAM overall, some functions could be more user-friendly and intuitive. There is still room for improvement in certain areas of the user experience, particularly for less technical users. That said, the platform continues to evolve, and I see these as development opportunities rather than major issues. Review collected by and hosted on G2.com.

EVAM helps us automate and orchestrate customer communication processes across different channels, reducing manual effort and ensuring that the right message reaches the right customer at the right time. This has improved operational efficiency, increased customer engagement, and enabled us to deliver more personalized experiences. As a result, we can manage campaigns more effectively, respond to customer needs faster, and achieve better business outcomes. Review collected by and hosted on G2.com.

The UI can feel a bit crowded, and some of the simpler, everyday options aren't as easy to find as they should be.

When I'm building a campaign, I wish there were more straightforward controls for turning things on and off, like toggles or checkboxes, instead of the current setup.

I'd also love to see campaigns (Automations) results laid out as a flow chart, where you can see the open rate, click rate, and conversion at each step. Right now it's harder than it should be to spot exactly where a campaign is losing people and needs work.

Adding variables could be more intuitive too. A bit more guidance while you're doing it would go a long way. Review collected by and hosted on G2.com.

Customer.io lets me handle one-to-many communication with my customers in a way that actually lands. Whether it's a monthly newsletter, an in-app notification, or a product launch, I can run all of it from one place. I'm not even using everything it offers yet, but what I do use covers a lot of ground. Review collected by and hosted on G2.com.

There’s a learning curve

The interface is simple, but it does take a few days to fully grasp how to use Sheets, merge tags, and campaign scheduling. Thankfully, the GMass blog and help docs are solid. Once you’re in the flow, it’s second nature.

It’s not the cheapest option

At $25/month, GMass might seem expensive compared to some email tools. But considering the features, flexibility, and Gmail-native experience, it more than pays for itself. Especially when you factor in saved time and increased deliverability.

Test your emails first

Always add yourself to the Sheet and run a real test. Occasionally, merge fields don’t populate as expected…not often, but often enough that you’ll be glad you checked. It’s a quick fix that avoids awkward sends. Review collected by and hosted on G2.com.

Let me be blunt: If you send cold outreach emails to grow your network, run affiliate programs with dozens (or even thousands) of partners, coordinate JV promotions, follow up with podcast guests, onboard new clients, or just need a smarter way to communicate at scale, GMass might be your secret weapon. Whether you’re a solo creator managing all your email yourself, or part of a team running large-scale affiliate campaigns, GMass makes it easy to send high-performing, personalized emails directly from Gmail. It replaces patchwork tools, improves deliverability, and saves hours by making mass email feel one-on-one. Review collected by and hosted on G2.com.

The scheduling flexibility could be better. If you want granular control over send windows, specific time zones, custom intervals between messages, you're working around the tool more than with it.

Reporting is also fairly surface-level. I'd like deeper visibility into what's actually driving replies, not just open and response rates.

Not dealbreakers, but there's room to grow on both fronts. Review collected by and hosted on G2.com.

Cold outreach on LinkedIn is tedious at scale. Writing personalised messages one by one is not a real option when you're managing multiple pipelines across different offers. Sendpilot removes that bottleneck.

The benefit is straightforward: more conversations started, less time spent starting them. I'm not sacrificing personalisation for volume, which was always the tradeoff before.

For a solopreneur, that's not a nice-to-have. It's the difference between consistent outreach and none at all. Review collected by and hosted on G2.com.