Recommendation Templates & Visual Previews<br>They’ve added visual pre-built templates for product recommendations (e.g., “Top Items”, “Personalised Suggestions”, “Relevant Products”) so you don’t always have to start from scratch.<br><br>Collections with Advanced Criteria Builder<br>More flexibility in filtering & sorting recommendations via “Collections” — you can use nested conditions (AND/OR logic), combine user attributes, events, campaign inputs in real time.<br><br>Collapse Key for Push Notifications<br>If you have multiple push notifications that are related (e.g., different status updates of an order), the new collapse key ensures only the latest relevant message is shown, not clutter.<br><br>Upgrades to Funnels UI / Event Analytics<br>The Funnels experience has been made more intuitive, featuring quick edits to funnel steps, the ability to view conversion times, filters by user attributes / segments / control groups, as well as the option to switch between views (charts/tables). Review collected by and hosted on G2.com.
Learning Curve & Onboarding<br>The platform is feature-rich, but first-time users often feel overwhelmed.<br>More interactive walkthroughs, contextual tooltips, or an AI-driven setup assistant could help reduce friction.<br><br>Pricing Transparency<br>WebEngage’s pricing is not openly listed and can be perceived as expensive for startups/SMBs.<br>Tiered, transparent pricing or modular plans could attract a wider audience.<br><br>UI/UX Consistency<br>While the platform has improved its analytics and journey builders, some users report that different modules (dashboards, campaign setups, reports) feel disjointed.<br>A more consistent design system across all modules could smooth the experience. Review collected by and hosted on G2.com.
