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Compare CleverTap and WebEngage 
At a Glance
Market Segments
Mid-Market (53.0% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
$75.00 Per Month
Talk To Us Up To 10K Monthly Active Users (MAU)
CleverTap
Star Rating
(637)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansWebEngage
Star Rating
(741)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that WebEngage excels in user-friendliness, with many users highlighting its intuitive interface that makes campaign creation straightforward. One user mentioned, "Creating a campaign is self-explanatory, so it didn't take me much time to understand how to edit and create journeys."
- Users say CleverTap shines in mobile marketing capabilities, with feedback praising its comprehensive features for WhatsApp marketing and automation. A reviewer noted, "From WhatsApp marketing to marketing automation, everything works perfectly."
- According to verified reviews, WebEngage is recognized for its omnichannel campaign management, which helps users boost revenue through unified customer data. One user stated, "It really helps me boost my revenue from existing clients."
- Reviewers mention that CleverTap offers a great user experience with its UI and UX, making it a preferred choice for businesses focused on mobile engagement. Users appreciate the ability to monitor customer activity and send timely communications based on events.
- G2 reviewers highlight that WebEngage frequently introduces new features, enhancing its functionality over time. Users appreciate the seamless automation of marketing campaigns and the inclusion of tools like surveys and personalization.
- Users report that while CleverTap has a strong presence in marketing analytics, WebEngage's focus on user-friendly features and campaign automation makes it a competitive option for those looking for ease of use and effective customer engagement strategies.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
CleverTap
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
8.8
532
8.5
626
Ease of Use
8.9
534
8.8
630
Ease of Setup
8.5
320
8.3
400
Ease of Admin
9.0
245
8.7
266
Quality of Support
9.0
524
8.6
618
Has the product been a good partner in doing business?
9.2
244
8.8
266
Product Direction (% positive)
9.5
516
9.6
604
Features by Category
Email Marketing
9.0
168
8.8
340
|
Verified
8.9
161
8.8
333
|
Verified
8.9
160
8.6
331
|
Verified
8.8
148
8.5
304
|
Verified
Online Marketing
8.1
129
8.1
260
8.7
155
8.3
310
|
Verified
9.1
163
8.6
310
|
Verified
9.1
156
8.3
309
|
Verified
8.2
133
Feature Not Available
Lead Management
8.9
139
8.3
299
|
Verified
8.6
138
8.4
295
|
Verified
9.2
169
8.7
327
|
Verified
8.4
123
8.2
272
|
Verified
8.6
136
8.5
282
|
Verified
8.6
147
8.6
302
|
Verified
8.6
139
8.4
289
|
Verified
8.7
136
8.4
281
|
Verified
Campaign Management
8.8
147
8.4
298
|
Verified
8.1
136
Feature Not Available
8.1
130
Feature Not Available
7.8
124
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.9
130
7.8
243
7.9
135
Feature Not Available
7.7
128
7.7
248
8.0
134
7.7
246
Reporting & Analytics
8.9
162
8.4
332
|
Verified
8.4
150
8.4
323
|
Verified
8.4
147
8.0
308
|
Verified
8.5
141
8.0
301
|
Verified
7.3
122
7.5
243
Platform
8.7
155
8.5
303
|
Verified
8.7
137
8.6
291
|
Verified
9.2
153
8.9
302
|
Verified
8.3
123
8.1
256
|
Verified
8.6
128
8.2
272
|
Verified
8.8
143
8.6
290
|
Verified
8.5
121
Feature Not Available
Agentic AI - Marketing Automation
7.1
8
8.0
18
7.7
8
8.3
17
7.7
8
8.1
16
7.5
8
8.3
16
7.5
8
8.4
17
7.1
8
8.3
17
Integration
8.6
158
8.5
304
|
Verified
8.5
150
8.5
308
|
Verified
8.2
136
8.2
280
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.0
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Visitor Behavior
Not enough data
8.4
129
|
Verified
Not enough data
8.7
132
|
Verified
Not enough data
7.9
122
|
Verified
Templates
Not enough data
8.2
119
|
Verified
Not enough data
8.6
125
|
Verified
Not enough data
8.5
127
|
Verified
Personalization
Not enough data
8.3
127
|
Verified
Not enough data
8.2
132
|
Verified
Not enough data
8.6
130
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
126
|
Verified
Not enough data
8.3
120
|
Verified
Not enough data
8.7
124
|
Verified
Not enough data
8.8
129
|
Verified
Multichannel
Not enough data
8.7
125
Not enough data
8.8
126
|
Verified
Not enough data
8.5
127
|
Verified
Administration
Not enough data
8.9
126
|
Verified
Not enough data
8.5
128
|
Verified
Not enough data
8.7
127
|
Verified
Not enough data
8.6
127
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.0
240
8.7
257
9.3
253
9.0
259
8.9
241
8.8
260
9.2
257
8.8
266
9.3
241
8.9
259
Analytics
8.9
250
8.5
271
8.8
237
8.4
256
Optimization
8.9
238
8.6
234
9.0
245
8.9
261
9.0
235
8.3
238
8.7
217
8.4
231
Agentic AI - Push Notification
6.7
7
7.3
10
7.4
7
7.0
10
6.9
7
7.0
10
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.4
66
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.8
223
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
210
|
Verified
Not enough data
8.0
179
Not enough data
8.5
212
|
Verified
Not enough data
7.4
162
Not enough data
8.9
203
|
Verified
Not enough data
8.8
199
|
Verified
SMS Platform
Not enough data
8.3
223
|
Verified
Not enough data
8.8
224
|
Verified
Not enough data
7.9
150
Not enough data
Feature Not Available
Not enough data
7.9
170
Not enough data
8.7
204
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
6.9
7
Data Sourcing
Not enough data
8.3
120
Not enough data
8.2
119
Not enough data
8.4
118
Not enough data
8.4
123
Intelligence
Not enough data
8.6
122
Not enough data
7.8
123
Not enough data
7.9
117
Platform Basics
8.6
162
8.0
265
8.6
156
8.2
256
8.9
151
8.6
252
8.8
138
8.2
244
8.8
140
8.3
183
Agentic AI - Customer Journey Mapping
8.3
7
6.7
5
Platform Basics
Not enough data
8.6
273
|
Verified
Not enough data
8.9
274
|
Verified
Platform Data
Not enough data
8.7
281
|
Verified
Not enough data
8.4
264
|
Verified
Not enough data
8.7
276
|
Verified
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
8.8
272
|
Verified
Not enough data
8.7
271
|
Verified
Not enough data
8.4
266
Agentic AI - Customer Journey Analytics
Not enough data
8.0
11
Not enough data
6.8
10
Not enough data
8.2
11
Not enough data
7.9
11
WhatsApp Messaging - WhatsApp Marketing
8.5
27
9.1
49
8.7
29
8.9
50
8.1
28
8.3
49
8.9
29
9.0
48
8.4
29
9.0
49
8.5
29
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
8.9
48
8.7
28
8.8
49
8.1
26
8.1
47
8.7
28
8.5
50
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
194
8.3
122
8.9
231
|
Verified
8.9
131
|
Verified
8.7
178
8.2
115
8.9
178
8.4
119
Campaigns
8.5
191
|
Verified
8.3
111
|
Verified
9.3
238
|
Verified
9.1
130
|
Verified
8.8
189
8.9
120
|
Verified
8.2
153
Feature Not Available
9.1
179
9.0
121
9.3
193
8.8
124
Engagement
8.6
166
8.3
111
Platform
8.8
203
8.8
121
8.8
197
|
Verified
8.7
111
|
Verified
8.6
174
8.6
105
Agentic AI - Mobile Marketing
8.5
11
Not enough data
8.2
12
Not enough data
7.7
11
Not enough data
8.2
12
Not enough data
7.8
12
Not enough data
8.1
12
Not enough data
Marketing Operations
8.4
217
|
Verified
8.3
216
|
Verified
8.8
247
|
Verified
8.6
226
|
Verified
8.8
253
|
Verified
8.6
235
|
Verified
9.1
237
|
Verified
8.9
232
|
Verified
8.1
101
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.9
259
|
Verified
8.7
233
|
Verified
8.7
263
|
Verified
8.5
239
|
Verified
8.7
238
|
Verified
8.4
231
|
Verified
8.8
231
|
Verified
8.6
232
|
Verified
8.6
222
|
Verified
8.3
224
|
Verified
8.5
175
|
Verified
8.0
199
Agentic AI - Marketing Analytics
7.7
8
8.3
8
7.3
8
8.1
7
7.4
7
8.1
6
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and WebEngage are categorized as Push Notification, Marketing Analytics, Mobile Marketing, Marketing Automation, Customer Journey Mapping, and WhatsApp Marketing
Unique Categories
CleverTap is categorized as Mobile App Analytics, Mobile App Optimization, and Personalization Engines
WebEngage is categorized as SMS Marketing, Personalization, E-Commerce Personalization, Customer Journey Analytics, Customer Data Platform (CDP), and Transactional Email
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.9%
Information Technology and Services
6.2%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.6%
Financial Services
11.7%
Education Management
11.4%
Marketing and Advertising
7.2%
Information Technology and Services
5.4%
E-Learning
5.4%
Other
58.9%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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