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At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
$75.00 Per Month
Talk To Us Up To 10K Monthly Active Users (MAU)
CleverTap
Star Rating
(632)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansWebEngage
Star Rating
(724)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CleverTap excels in Quality of Support with a score of 9.0, while WebEngage trails slightly at 8.6. Reviewers mention that CleverTap's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that CleverTap offers superior Segmentation capabilities, scoring 9.2 compared to WebEngage's 8.8. Users say that CleverTap's advanced segmentation features allow for more targeted marketing campaigns, enhancing user engagement.
- Users on G2 highlight CleverTap's edge in A/B Testing, scoring 9.1 versus WebEngage's 8.6. Reviewers say that CleverTap provides a more intuitive interface for running tests, leading to better insights and optimization of campaigns.
- Reviewers mention that WebEngage shines in Push Notifications, with a score of 9.1, slightly higher than CleverTap's 9.3. Users report that WebEngage's push notification features are robust, allowing for effective user re-engagement strategies.
- Users say that CleverTap's Automated Email Responses feature is more effective, scoring 8.8 compared to WebEngage's 8.5. Reviewers mention that CleverTap's automation capabilities help streamline communication with customers, improving overall engagement.
- G2 users report that both platforms are strong in Product Direction, with both scoring 9.6. However, users mention that CleverTap's roadmap appears more aligned with emerging trends in customer engagement, which may provide a competitive advantage in the long run.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
CleverTap
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
8.8
529
8.5
616
Ease of Use
8.9
531
8.8
620
Ease of Setup
8.5
317
8.3
391
Ease of Admin
9.0
244
8.7
262
Quality of Support
9.0
521
8.6
609
Has the product been a good partner in doing business?
9.2
243
8.8
262
Product Direction (% positive)
9.5
513
9.6
594
Features by Category
Email Marketing
9.0
168
8.8
336
|
Verified
8.9
161
8.8
329
|
Verified
8.9
160
8.6
328
|
Verified
8.8
148
8.5
302
|
Verified
Online Marketing
8.1
129
8.0
258
8.7
155
8.3
308
|
Verified
9.1
163
8.6
308
|
Verified
9.1
155
8.3
308
|
Verified
8.2
133
Feature Not Available
Lead Management
8.9
139
8.3
295
|
Verified
8.6
138
8.4
294
|
Verified
9.2
169
8.7
320
|
Verified
8.4
123
8.2
270
|
Verified
8.6
136
8.5
279
|
Verified
8.6
147
8.6
299
|
Verified
8.6
139
8.4
288
|
Verified
8.7
136
8.4
280
|
Verified
Campaign Management
8.8
147
8.4
295
|
Verified
8.1
136
Feature Not Available
8.1
130
Feature Not Available
7.8
124
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.9
130
7.8
243
7.9
135
Feature Not Available
7.7
128
7.7
248
8.0
134
7.7
246
Reporting & Analytics
8.9
162
8.4
329
|
Verified
8.4
150
8.4
321
|
Verified
8.4
147
8.0
307
|
Verified
8.5
141
8.0
300
|
Verified
7.3
122
7.5
243
Platform
8.7
154
8.5
299
|
Verified
8.7
136
8.6
288
|
Verified
9.2
152
8.9
300
|
Verified
8.3
122
8.1
255
|
Verified
8.6
128
8.2
271
|
Verified
8.8
142
8.6
288
|
Verified
8.5
121
Feature Not Available
Agentic AI - Marketing Automation
7.1
8
8.1
19
7.7
8
8.4
18
7.7
8
8.2
17
7.5
8
8.4
17
7.5
8
8.4
17
7.1
8
8.3
17
Integration
8.6
157
8.5
302
|
Verified
8.5
149
8.5
304
|
Verified
8.2
136
8.2
277
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.0
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Visitor Behavior
Not enough data
8.4
129
|
Verified
Not enough data
8.7
132
|
Verified
Not enough data
7.9
122
|
Verified
Templates
Not enough data
8.2
119
|
Verified
Not enough data
8.6
125
|
Verified
Not enough data
8.5
127
|
Verified
Personalization
Not enough data
8.3
127
|
Verified
Not enough data
8.2
131
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
125
|
Verified
Not enough data
8.3
119
|
Verified
Not enough data
8.7
123
|
Verified
Not enough data
8.8
128
|
Verified
Multichannel
Not enough data
8.6
124
Not enough data
8.7
125
|
Verified
Not enough data
8.5
126
|
Verified
Administration
Not enough data
8.9
126
|
Verified
Not enough data
8.5
128
|
Verified
Not enough data
8.7
127
|
Verified
Not enough data
8.6
127
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.0
240
8.7
256
9.3
253
9.0
258
8.9
240
8.8
259
9.2
257
8.8
264
9.3
241
8.9
258
Analytics
8.9
250
8.5
270
8.8
237
8.3
255
Optimization
8.9
238
8.6
233
9.0
245
8.9
260
9.0
235
8.3
238
8.7
217
8.4
231
Agentic AI - Push Notification
6.7
7
7.3
10
7.4
7
7.0
10
6.9
7
7.0
10
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.4
66
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.8
222
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
210
|
Verified
Not enough data
7.9
178
Not enough data
8.5
211
|
Verified
Not enough data
7.4
161
Not enough data
8.9
202
|
Verified
Not enough data
8.8
199
|
Verified
SMS Platform
Not enough data
8.3
223
|
Verified
Not enough data
8.8
224
|
Verified
Not enough data
7.9
150
Not enough data
Feature Not Available
Not enough data
7.9
170
Not enough data
8.7
204
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
6.9
7
Data Sourcing
Not enough data
8.3
119
Not enough data
8.2
118
Not enough data
8.4
117
Not enough data
8.4
122
Intelligence
Not enough data
8.6
121
Not enough data
7.8
122
Not enough data
7.9
116
Platform Basics
8.6
162
8.0
265
8.6
156
8.2
256
8.9
151
8.6
252
8.8
138
8.2
244
8.8
140
8.3
183
Agentic AI - Customer Journey Mapping
8.3
7
6.7
5
Platform Basics
Not enough data
8.5
270
|
Verified
Not enough data
8.9
271
|
Verified
Platform Data
Not enough data
8.7
279
|
Verified
Not enough data
8.4
263
|
Verified
Not enough data
8.7
275
|
Verified
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
8.8
271
|
Verified
Not enough data
8.7
270
|
Verified
Not enough data
8.4
265
Agentic AI - Customer Journey Analytics
Not enough data
7.8
10
Not enough data
6.8
10
Not enough data
8.0
10
Not enough data
7.7
10
WhatsApp Messaging - WhatsApp Marketing
8.5
27
9.1
49
8.7
29
8.9
50
8.1
28
8.3
49
8.9
29
9.0
48
8.4
29
9.0
49
8.5
29
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
8.9
48
8.7
28
8.8
49
8.1
26
8.1
47
8.7
28
8.5
50
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
193
8.3
121
8.9
229
|
Verified
8.9
130
|
Verified
8.7
178
8.2
114
8.9
177
8.4
118
Campaigns
8.5
190
|
Verified
8.3
111
|
Verified
9.3
237
|
Verified
9.1
129
|
Verified
8.8
188
8.9
119
|
Verified
8.2
152
Feature Not Available
9.1
178
9.0
120
9.3
192
8.8
123
Engagement
8.6
166
8.3
110
Platform
8.8
201
8.8
120
8.8
197
|
Verified
8.7
110
|
Verified
8.6
174
8.6
104
Agentic AI - Mobile Marketing
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Marketing Operations
8.4
217
|
Verified
8.3
213
|
Verified
8.8
246
|
Verified
8.6
223
|
Verified
8.8
252
|
Verified
8.6
231
|
Verified
9.1
237
|
Verified
8.9
230
|
Verified
8.1
101
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.9
259
|
Verified
8.7
231
|
Verified
8.7
262
|
Verified
8.5
236
|
Verified
8.7
238
|
Verified
8.4
229
|
Verified
8.8
231
|
Verified
8.6
230
|
Verified
8.6
222
|
Verified
8.3
223
|
Verified
8.5
175
|
Verified
8.0
198
Agentic AI - Marketing Analytics
7.7
8
8.1
7
7.3
8
8.1
7
7.4
7
8.1
6
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and WebEngage are categorized as Push Notification, Marketing Analytics, Mobile Marketing, Marketing Automation, Customer Journey Mapping, and WhatsApp Marketing
Unique Categories
CleverTap is categorized as Mobile App Analytics, Mobile App Optimization, and Personalization Engines
WebEngage is categorized as SMS Marketing, Personalization, E-Commerce Personalization, Customer Journey Analytics, Customer Data Platform (CDP), and Transactional Email
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
17.0%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.4%
Financial Services
11.7%
Education Management
11.5%
Marketing and Advertising
7.3%
Information Technology and Services
5.5%
E-Learning
5.5%
Other
58.5%
Alternatives
Discussions
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4 Comments
MH
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How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
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Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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