Introducing G2.ai, the future of software buying.Try now
Compare Insider One and WebEngage 
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
No pricing available
Talk To Us Up To 10K Monthly Active Users (MAU)
Insider One
Star Rating
(1,290)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneWebEngage
Star Rating
(740)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in personalization capabilities, with users highlighting its integration of powerful AI features that allow for quick transformation of ideas into measurable experiences. This versatility across various marketing channels, including mobile apps and web, makes it a standout choice for businesses looking to enhance their customer engagement.
- Users say that WebEngage is particularly effective for omnichannel campaign management, with one reviewer noting its ability to boost revenue through unified customer data. The platform's user-friendly interface and straightforward campaign creation process are frequently praised, making it accessible for teams of all skill levels.
- According to verified reviews, Insider One's customer support is highly rated, with users appreciating the company's willingness to adapt and make adjustments based on feedback. This level of partnership fosters a collaborative environment that many find beneficial for their marketing strategies.
- Reviewers mention that while WebEngage offers valuable features like surveys and onsite tools, some users feel it could improve in areas such as automation and integration. Despite its strengths, there are indications that it may not fully meet the specific workflow needs of all users.
- G2 reviewers highlight that Insider One's ease of use is a significant advantage, with many users noting the intuitive setup process. This allows teams to quickly implement and start leveraging the platform's features without extensive training or onboarding.
- Users report that WebEngage is continuously evolving, with new features being introduced regularly. This commitment to innovation is appreciated, but some users express a desire for more robust personalization options to keep pace with competitors like Insider One.
Pricing
Entry-Level Pricing
Insider One
No pricing availableWebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
Insider One
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
9.4
1,161
8.5
625
Ease of Use
9.4
1,174
8.8
629
Ease of Setup
9.0
626
8.3
399
Ease of Admin
9.1
326
8.7
266
Quality of Support
9.6
1,160
8.6
617
Has the product been a good partner in doing business?
9.5
328
8.8
266
Product Direction (% positive)
9.7
1,113
9.6
603
Features by Category
Email Marketing
9.6
513
8.8
340
|
Verified
9.6
492
8.8
332
|
Verified
9.6
495
8.6
331
|
Verified
9.6
436
8.5
304
|
Verified
Online Marketing
Feature Not Available
8.1
260
9.6
532
8.3
310
|
Verified
9.6
547
8.6
310
|
Verified
9.5
536
8.3
309
|
Verified
Feature Not Available
Feature Not Available
Lead Management
9.5
506
8.4
298
|
Verified
9.5
504
8.4
295
|
Verified
9.6
551
8.7
327
|
Verified
Feature Not Available
8.2
272
|
Verified
9.5
483
8.5
282
|
Verified
9.5
448
8.6
302
|
Verified
9.5
487
8.4
289
|
Verified
9.5
471
8.4
281
|
Verified
Campaign Management
Feature Not Available
8.4
298
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
9.4
442
7.8
243
9.4
453
Feature Not Available
Feature Not Available
7.7
248
Feature Not Available
7.7
246
Reporting & Analytics
9.4
533
8.4
332
|
Verified
9.4
528
8.4
323
|
Verified
9.4
522
8.0
308
|
Verified
9.4
519
8.0
301
|
Verified
9.1
422
7.5
243
Platform
9.5
530
8.5
303
|
Verified
9.5
278
8.6
291
|
Verified
9.6
508
8.9
302
|
Verified
9.5
445
8.1
256
|
Verified
9.4
450
8.2
272
|
Verified
9.5
491
8.6
290
|
Verified
9.4
431
Feature Not Available
Agentic AI - Marketing Automation
8.9
25
8.0
18
8.9
25
8.3
17
8.9
25
8.1
16
8.8
25
8.3
16
8.8
25
8.4
17
8.8
24
8.3
17
Integration
9.4
500
8.5
304
|
Verified
9.4
500
8.5
308
|
Verified
9.4
461
8.2
280
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.0
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Visitor Behavior
9.5
582
8.4
129
|
Verified
9.6
601
8.7
132
|
Verified
9.5
545
7.9
122
|
Verified
Templates
9.5
561
8.2
119
|
Verified
9.5
605
8.6
125
|
Verified
9.6
598
8.5
127
|
Verified
Personalization
9.6
590
8.3
127
|
Verified
9.5
577
8.2
132
|
Verified
9.6
587
8.6
130
|
Verified
9.4
521
Feature Not Available
9.5
571
8.5
126
|
Verified
9.6
573
8.3
120
|
Verified
9.6
598
8.7
124
|
Verified
9.6
586
8.8
129
|
Verified
Multichannel
9.6
590
8.7
125
9.5
526
8.8
126
|
Verified
9.6
588
8.5
127
|
Verified
Administration
9.6
582
8.9
126
|
Verified
9.4
601
8.5
128
|
Verified
9.5
577
8.7
127
|
Verified
9.4
579
8.6
127
|
Verified
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Campaigns
Not enough data
8.7
257
Not enough data
9.0
259
Not enough data
8.8
260
Not enough data
8.8
266
Not enough data
8.9
259
Analytics
Not enough data
8.5
271
Not enough data
8.4
256
Optimization
Not enough data
8.6
234
Not enough data
8.9
261
Not enough data
8.3
238
Not enough data
8.4
231
Agentic AI - Push Notification
Not enough data
7.3
10
Not enough data
7.0
10
Not enough data
7.0
10
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
8.8
223
|
Verified
9.4
80
Feature Not Available
9.5
81
8.6
210
|
Verified
9.4
82
8.0
179
9.4
86
8.5
212
|
Verified
9.4
84
7.4
162
9.5
87
8.9
203
|
Verified
9.4
82
8.8
199
|
Verified
SMS Platform
9.4
85
8.3
223
|
Verified
9.5
86
8.8
224
|
Verified
9.3
80
7.9
150
Feature Not Available
Feature Not Available
9.3
86
7.9
170
9.3
85
8.7
204
|
Verified
Agentic AI - SMS Marketing
8.9
21
7.5
8
8.8
21
7.5
8
8.7
21
7.7
8
8.8
21
7.6
7
8.8
22
7.4
7
8.6
22
6.9
7
Data Sourcing
9.5
584
|
Verified
8.3
120
9.5
572
|
Verified
8.2
119
9.6
379
8.4
118
9.5
601
|
Verified
8.4
123
Intelligence
9.4
607
|
Verified
8.6
122
9.4
577
|
Verified
7.8
123
9.6
568
|
Verified
7.9
117
Platform Basics
Not enough data
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Platform Basics
9.5
656
|
Verified
8.6
273
|
Verified
9.5
655
|
Verified
8.9
274
|
Verified
Platform Data
9.4
639
|
Verified
8.7
281
|
Verified
9.4
617
|
Verified
8.4
264
|
Verified
9.3
652
|
Verified
8.7
276
|
Verified
9.3
619
Feature Not Available
Platform Additional Functionality
9.5
623
|
Verified
8.8
272
|
Verified
9.5
618
|
Verified
8.7
271
|
Verified
9.4
606
8.4
266
Agentic AI - Customer Journey Analytics
8.7
36
8.0
11
8.6
35
6.8
10
8.6
34
8.2
11
8.7
33
7.9
11
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
51
9.1
49
9.5
55
8.9
50
9.5
51
8.3
49
9.6
52
9.0
48
9.5
50
9.0
49
9.2
50
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
9.6
52
8.9
48
9.5
50
8.8
49
9.5
49
8.1
47
9.3
48
8.5
50
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
625
8.3
122
9.4
697
8.9
131
|
Verified
9.3
558
|
Verified
8.2
115
9.4
603
|
Verified
8.4
119
Campaigns
9.4
581
|
Verified
8.3
111
|
Verified
9.7
700
|
Verified
9.1
130
|
Verified
9.4
487
8.9
120
|
Verified
9.2
487
Feature Not Available
9.6
574
|
Verified
9.0
121
9.6
660
|
Verified
8.8
124
Engagement
9.6
628
8.3
111
Platform
9.6
676
8.8
121
9.4
627
|
Verified
8.7
111
|
Verified
9.5
548
8.6
105
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Marketing Operations
Not enough data
8.3
216
|
Verified
Not enough data
8.6
226
|
Verified
Not enough data
8.6
235
|
Verified
Not enough data
8.9
232
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
233
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.4
231
|
Verified
Not enough data
8.6
232
|
Verified
Not enough data
8.3
224
|
Verified
Not enough data
8.0
199
Agentic AI - Marketing Analytics
Not enough data
8.3
8
Not enough data
8.1
7
Not enough data
8.1
6
Categories
Categories
Shared Categories
Insider One and WebEngage are categorized as WhatsApp Marketing, SMS Marketing, Personalization, E-Commerce Personalization, Customer Journey Analytics, Customer Data Platform (CDP), Mobile Marketing, and Marketing Automation
Unique Categories
Insider One is categorized as Conversational Commerce Platforms, E-Commerce Search, Personalization Engines, and Bot Platforms
WebEngage is categorized as Customer Journey Mapping, Push Notification, Marketing Analytics, and Transactional Email
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
25.8%
Apparel & Fashion
10.1%
Cosmetics
3.9%
Food & Beverages
3.7%
Marketing and Advertising
3.6%
Other
52.8%
Financial Services
11.7%
Education Management
11.4%
Marketing and Advertising
7.2%
Information Technology and Services
5.4%
E-Learning
5.4%
Other
58.8%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
