WebEngage Features

Based on 302 WebEngage reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.

Based on 305 WebEngage reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Based on 278 WebEngage reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Based on 300 WebEngage reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements

Based on 288 WebEngage reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 300 WebEngage reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 255 WebEngage reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.

Based on 271 WebEngage reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Based on 288 WebEngage reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

As reported in 141 WebEngage reviews. Ability to define a custom domain from which emails are sent.

As reported in 144 WebEngage reviews. Able to send emails from multiple domains.

As reported in 142 WebEngage reviews. Ability to use a dedicated IP for deliverability.

Availability and quality of documentation for API, code library, implementation, and set up. 157 reviewers of WebEngage have provided feedback on this feature.

As reported in 143 WebEngage reviews. Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.

Tracks emails sent and delivery rates and compiles them into standard reports. This feature was mentioned in 159 WebEngage reviews.

Provides features and infrastructure to allow scaling for large organizations. This feature was mentioned in 147 WebEngage reviews.

Based on 163 WebEngage reviews. Emails are consistently received and software performs reliably.

Based on 120 WebEngage reviews. Optimizes marketing campaigns for mobile devices.

Based on 110 WebEngage reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

As reported in 104 WebEngage reviews. Facilitates global text message and mobile marketing campaigns.

Based on 336 WebEngage reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically

Based on 329 WebEngage reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.

Based on 328 WebEngage reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Based on 302 WebEngage reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores

As reported in 258 WebEngage reviews. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Based on 308 WebEngage reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Based on 308 WebEngage reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Based on 308 WebEngage reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.

Based on 295 WebEngage reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Based on 294 WebEngage reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.

Based on 322 WebEngage reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Based on 270 WebEngage reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Based on 281 WebEngage reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Based on 299 WebEngage reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Based on 288 WebEngage reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

Based on 280 WebEngage reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.

Based on 296 WebEngage reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. This feature was mentioned in 243 WebEngage reviews.

Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. 248 reviewers of WebEngage have provided feedback on this feature.

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time 246 reviewers of WebEngage have provided feedback on this feature.

Based on 330 WebEngage reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Based on 321 WebEngage reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Based on 307 WebEngage reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Based on 300 WebEngage reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

As reported in 243 WebEngage reviews. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

Based on 179 WebEngage reviews. Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.

Quantity and quality of preset email templates for administrators to construct their own emails. 176 reviewers of WebEngage have provided feedback on this feature.

As reported in 166 WebEngage reviews. Able to customize the unsubscribe templates, handler, and tracking.

As reported in 181 WebEngage reviews. Able to segment transactional emails based on their purpose.

Detailed logs for tracking and debugging mail server activity. This feature was mentioned in 154 WebEngage reviews.

Alerts administrator whenever a pre-set event occurs. 174 reviewers of WebEngage have provided feedback on this feature.

Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) This feature was mentioned in 156 WebEngage reviews.

As reported in 161 WebEngage reviews. API used to track the status of emails.

Based on 167 WebEngage reviews. API used to send emails (e.g. Web API, SMTP API)

Testing to ensure emails do not go to recipient's spam folder. This feature was mentioned in 143 WebEngage reviews.

Attributes app installs to the marketing campaigns and media sources that drove it. 121 reviewers of WebEngage have provided feedback on this feature.

Based on 130 WebEngage reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.

Based on 114 WebEngage reviews. Measures user-level uninstall insights.

Creates custom data views to suit every team member's needs. This feature was mentioned in 118 WebEngage reviews.

Based on 111 WebEngage reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns.

Based on 129 WebEngage reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices

Based on 119 WebEngage reviews and verified by the G2 Product R&D team. Provides templates for mass mobile messaging campaigns

Personalizes and optimizes email mobile marketing campaigns. This feature was mentioned in 120 WebEngage reviews.

Identifies the most granular audience segments based on actions, inactions, and user properties. This feature was mentioned in 123 WebEngage reviews.

Based on 256 WebEngage reviews. Allow users to customize their messages.

Based on 258 WebEngage reviews. Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages

As reported in 259 WebEngage reviews. Retarget your messages based on previous user engagement.

Segment audience based on device type, location, demographics, customer behavior, etc. 264 reviewers of WebEngage have provided feedback on this feature.

As reported in 258 WebEngage reviews. Automate notifications based on user behavior

Sends out coupons and promotions to reward and entice mobile device users. 110 reviewers of WebEngage have provided feedback on this feature.

Based on 213 WebEngage reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Based on 224 WebEngage reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Based on 232 WebEngage reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history

Based on 230 WebEngage reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Based on 231 WebEngage reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy

Based on 236 WebEngage reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns

Based on 229 WebEngage reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities

Based on 230 WebEngage reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels

Based on 223 WebEngage reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization 198 reviewers of WebEngage have provided feedback on this feature.

Based on 129 WebEngage reviews and verified by the G2 Product R&D team. Monitor the behavior of website and online store visitors

Based on 132 WebEngage reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns

Based on 122 WebEngage reviews and verified by the G2 Product R&D team. Adapt the selling process to each visitor, including content and pricing

Based on 119 WebEngage reviews and verified by the G2 Product R&D team. Provide a library of templates for various purposes such as website engagement or e-commerce

Based on 125 WebEngage reviews and verified by the G2 Product R&D team. Allows users to customize templates and use them on multiple channels easily

Based on 127 WebEngage reviews and verified by the G2 Product R&D team. Track the performance of different versions of templates and suggest optimizations

Based on 127 WebEngage reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior

Based on 131 WebEngage reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior

Based on 129 WebEngage reviews and verified by the G2 Product R&D team. Deliver messages targeted at buyers who are about to leave an online store

Based on 125 WebEngage reviews and verified by the G2 Product R&D team. Machine learning or artificial intelligence that powers the personalization features of the platform.

Based on 119 WebEngage reviews and verified by the G2 Product R&D team. Tools to automatically recommend products to a customer based on their viewing or purchasing history.

Based on 123 WebEngage reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers.

Based on 128 WebEngage reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history.

Integrate personalized content and recommendations on websites This feature was mentioned in 124 WebEngage reviews.

Based on 125 WebEngage reviews and verified by the G2 Product R&D team. Define customized email templates which are sent automatically

Based on 126 WebEngage reviews and verified by the G2 Product R&D team. Include personalization features that are mobile-friendly and responsive

Track and report on performance metrics and conversions This feature was mentioned in 270 WebEngage reviews.

Report on audience demographics and engagement 255 reviewers of WebEngage have provided feedback on this feature.

Based on 222 WebEngage reviews and verified by the G2 Product R&D team. Enables users to send mass text message campaigns

Based on 210 WebEngage reviews and verified by the G2 Product R&D team. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time

As reported in 178 WebEngage reviews. Provides automatic text message replies to recipients

Based on 211 WebEngage reviews and verified by the G2 Product R&D team. Provides automatic URL shortening to use less characters via text

Sends out multimedia via text messages, such as coupons, pictures, and audio This feature was mentioned in 161 WebEngage reviews.

Based on 202 WebEngage reviews and verified by the G2 Product R&D team. Offers features for personalizing text messages based on customer information or past behavior

Based on 199 WebEngage reviews and verified by the G2 Product R&D team. Allows users to establish automated workflows and triggers to deliver transactional text messages

Uses external data sources to improve customer profiles. 119 reviewers of WebEngage have provided feedback on this feature.

As reported in 118 WebEngage reviews. Can be updated to accept new sources and types of data.

Can act as a content marketing platform. 117 reviewers of WebEngage have provided feedback on this feature.

As reported in 122 WebEngage reviews. Can engage with customers across any device with a consistent message.

Provides analysis of marketing program ROI and efficiency. This feature was mentioned in 121 WebEngage reviews.

Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. This feature was mentioned in 122 WebEngage reviews.

Uses artificial intelligence to provide suggestions based on desired outcomes. This feature was mentioned in 116 WebEngage reviews.

Based on 233 WebEngage reviews. Test variations of a push notification on a portion of users and track conversions

Based on 260 WebEngage reviews. Personalize messages with contextual data such as customer names or product recommendations

As reported in 238 WebEngage reviews. Enhance messages with images, emojis, animated gifs, or videos

As reported in 231 WebEngage reviews. Integrate with third-party marketing or e-commerce software

Based on 126 WebEngage reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data.

Based on 128 WebEngage reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform.

Based on 127 WebEngage reviews and verified by the G2 Product R&D team. Data collected from customers to be analyzed by analytics tools or other e-commerce software.

Based on 127 WebEngage reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.

Provide templates for customer journey mapping to jumpstart the process. 265 reviewers of WebEngage have provided feedback on this feature.

Based on 256 WebEngage reviews. Ability to export customer journey maps in a variety of formats to present and analyze.

Allow team members to invite others to collaborate on journey maps and make direct changes. 252 reviewers of WebEngage have provided feedback on this feature.

As reported in 244 WebEngage reviews. Provide the ability to compare the experiences of multiple personas in one journey map.

Based on 183 WebEngage reviews. Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.

Based on 271 WebEngage reviews and verified by the G2 Product R&D team. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).

Based on 273 WebEngage reviews and verified by the G2 Product R&D team. Automates the testing and optimization of customer-facing messaging and campaigns.

Based on 280 WebEngage reviews and verified by the G2 Product R&D team. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).

Based on 263 WebEngage reviews and verified by the G2 Product R&D team. Ability to measure product usage by feature, campaign performance by source, and other trending metrics.

Based on 275 WebEngage reviews and verified by the G2 Product R&D team. Provides dashboards to combine and visualize quantitative and qualitive customer journey data.

Based on 271 WebEngage reviews and verified by the G2 Product R&D team. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.

Based on 270 WebEngage reviews and verified by the G2 Product R&D team. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.

As reported in 265 WebEngage reviews. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.

Based on 223 WebEngage reviews and verified by the G2 Product R&D team. Provides pre-built or customizable performance reports

Based on 224 WebEngage reviews and verified by the G2 Product R&D team. Automates tasks and features for added convenience

Offers a white labeling service for agencies or resellers to customize platform branding This feature was mentioned in 150 WebEngage reviews.

As reported in 170 WebEngage reviews. Provides businesses with 5- to 6-digit short codes for running text marketing campaigns

Based on 204 WebEngage reviews and verified by the G2 Product R&D team. Facilitates the integration of text messaging into existing business applications through an SMS gateway API

Based on 49 WebEngage reviews. Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications

As reported in 50 WebEngage reviews. Enables users to send mass WhatsApp marketing campaigns

Based on 49 WebEngage reviews. Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty

Offers features for personalizing WhatsApp messages based on customer information or past behavior This feature was mentioned in 48 WebEngage reviews.

Allow users to share promotions with subscribers via WhatsApp This feature was mentioned in 49 WebEngage reviews.

Provides automated WhatsApp message replies to recipients This feature was mentioned in 49 WebEngage reviews.

As reported in 48 WebEngage reviews. Deliver tailored promotions to specific audience segments

Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API 49 reviewers of WebEngage have provided feedback on this feature.

Allow customers to browse, discover, research, purchase, and complete payment in real-time This feature was mentioned in 47 WebEngage reviews.

Provides analytics on opt-ins, open and delivery rates, and click-throughs This feature was mentioned in 50 WebEngage reviews.

As reported in 10 WebEngage reviews. Capability to perform complex tasks without constant human input

As reported in 10 WebEngage reviews. Works across multiple software systems or databases

Improves performance based on feedback and experience This feature was mentioned in 10 WebEngage reviews.

Based on 10 WebEngage reviews. Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

As reported in 10 WebEngage reviews. Capability to perform complex tasks without constant human input

Based on 10 WebEngage reviews. Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting 10 reviewers of WebEngage have provided feedback on this feature.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

As reported in 18 WebEngage reviews. Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes 18 reviewers of WebEngage have provided feedback on this feature.

Based on 17 WebEngage reviews. Works across multiple software systems or databases

Based on 17 WebEngage reviews. Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting 17 reviewers of WebEngage have provided feedback on this feature.

Makes informed choices based on available data and objectives This feature was mentioned in 17 WebEngage reviews.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives