WebEngage Reviews & Product Details


What is WebEngage?

WebEngage is a marketing automation software that helps B2C & B2B companies drive more revenue from their existing customers and anonymous users. WebEngage enables product managers, marketers and developers to find value in customer data by easily optimizing mobile content and messaging via flexible A/B testing, marketing automation and powerful user analytics. WebEngage helps companies segment their customers and engage with them in a contextual and personalized manner through various channels such as, Email SMS Push In-app Facebook Web Push On-site Notifications On-site Surveys On-site Feedback Through WebEngage, companies can create complex lifecycle campaigns in seconds using the "Journey Designer".

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Languages Supported
Afrikaans, Albanian, Arabic, Armenian, Basque, Bengali, Bulgarian, Catalan, Central Khmer, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Fijian, Finnish, French, Georgian, German, Gujarati, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Irish, Italian, Japanese, Korean, Latin, Latvian, Lithuanian, Macedonian, Malay, Malayalam, Maltese, Maori, Marathi, Modern Greek (1453-), Mongolian, Nepali, Norwegian, Panjabi, Persian, Polish, Portuguese, Quechua, Romanian, Russian, Samoan, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tamil, Tatar, Telugu, Thai, Tibetan, Tonga (Tonga Islands), Turkish, Ukrainian, Urdu, Uzbek, Vietnamese, Welsh, Xhosa
Vendor
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai, India
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
94
Twitter
@webengage
Twitter Followers
2,794
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Companies Using WebEngage

Intuit
eBay
Whirlpool
Segment
Thomson Reuters
Telefonica
Telogis
RingCentral
Avaya
Justworks
Lydia
NoRedInk

WebEngage Reviews

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1-9 of 9 total WebEngage reviews

WebEngage Reviews

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1-9 of 9 total WebEngage reviews
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Senior Manager - Marketing & Sales
Mid-Market
(51-200 employees)
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"Extremely user friendly. Could greatly help catapult business numbers if you're a power user."

What do you like best?

Webengage does not have a steep learning curve at all and everyone in our marketing team has mastered the basics in little over a week. Though this might be have said multiple times by various marketers, the Journey Builder is an absolute delight to work with. It allows the marketing teams to work on big-picture tasks since the daily operational activities could be automated with ease. The new drag and drop editor for emails has been a value add.

What do you dislike?

Would be delighted if we could start having staggered communications in phases to customers.

A report builder if included would add a lot of value to marketers to analyze actions that are being performed. More flexibility in the email templates is required. Waiting for the time when we could view more than 10 campaigns in a single page without having to switch pages.

What problems are you solving with the product? What benefits have you realized?

Using WebEngage our marketing team has been able to analyze and ensure that we get a better understanding of the cause and effect relationship between actions and corresponding results. The basic automation set up has relieved bandwidth for the entire team to think about next level actions rather than pull of daily tasks

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General Manager
Mid-Market
(201-500 employees)
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"Engagement made easy!"

What do you like best?

1. Ease of segmenting the users basis different attributes

2. Low reliance on tech once the integration is done.

3. Webengage gives you a lot of flexibility to play with communication/engagement using their journey module & can help you in deriving key insights

What do you dislike?

1. The analytics & reporting engine of the webengage is atleast 2-3 years behind. Pulling data for the purpose of the analysis is not easy & you need to take help of the support team to get basic data.

2. Survey module is very basic. Doesn't work properly on the mobile site. Links that you add as part of message are not clickable & you can't create integrated journeys with them which is quite bad for a marketing automation tool!

3. Funnel module is poorly built. You can analyze only one funnel at a time

4. In-app notifications are very slow even with the latest sdk integration

What problems are you solving with the product? What benefits have you realized?

1. We are trying to optimize our sales funnel using marketing automation engine of webengage. It has helped us a lot in creating interactive journeys & nudge users towards their milestones.

2. Targeting users basis their behaviour & interaction with the platform has become much easier

3. Near zero product maintenance

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Associate- Strategy
Mid-Market
(51-200 employees)
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"Simple, Powerful and KPI oriented"

What do you like best?

1. Journeys is a great tool and really easy to use and setup for the marketers. It can be really helpful when solving for important business flows.

2. Support team is always proactive and ready to help with new campaign ideas and improve the existing ones.

What do you dislike?

1. Reporting could be much better.

2. Introduction of actionable funnels would be great.

3. Every screen view should be downloadable.

What problems are you solving with the product? What benefits have you realized?

1. User Retention Rates and Repeat Purchases

2. Targeting and engaging users at integral leakages and drop-off points.

The tool has helped a great deal in recovering the abandoned carts and add to the revenue while keeping the CAC under control.

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A
Mid-Market
(501-1000 employees)
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"Good for running campaigns bad at reporting"

What do you like best?

I like the automated journeys feature, easy stop and start tracking of the events and easy integration with the third party products.

What do you dislike?

Dashboard is too slow and we face a lot of technical setbacks at their end with affects our campaigns. Also the reporting and analysis aspect is lacking in the tool. Have to do a lot of manual calculations.

What problems are you solving with the product? What benefits have you realized?

We are solving cross channel communication with webengage and able to reach out efficiently to our dropped out customers with better segmentation.

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UO
Enterprise
(10,001+ employees)
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"Amazing experience with Webengage"

What do you like best?

Creation of customer journey to automate all your communication with customers. Technical and support staff is very helpful

What do you dislike?

Analytics is not detailed compared to Google Analytics

Recommendations to others considering the product:

Very helpful for marketing people

What problems are you solving with the product? What benefits have you realized?

We are using Webengage as a marketing automation platform. We are using it for customer communication and engagement through sending push notification, In App notification. The major benefit of this platform is that you can automate the process through customer journey.

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Marketing Manager
Marketing and Advertising
Mid-Market
(501-1000 employees)
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"Web Engage provided a great way think about automated visual marketing. "

What do you like best?

The customizability. I appreciated that Web Engage allowed me to build out an approach that was specific to my needs.

What do you dislike?

The interface at times felt a bit confusing.

What problems are you solving with the product? What benefits have you realized?

How to digitally breakthrough to our audience without being unabashedly in their face. Web Engage has helped me identify ways to achieve that.

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UM
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"Webgage advantages"

What do you like best?

It’s very user friendly. It has a wide range of feaatures that can be accessed easily. Target retention marketing strategies are useful. This is a great tool for digital marketing.

What do you dislike?

Personalisation tab could be more expansive.

Recommendations to others considering the product:

Give it a try.

What problems are you solving with the product? What benefits have you realized?

Valuable insights about your customers. Ability to measure campaigns to maximise outreach strategy.

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CH
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Great product"

What do you like best?

It is easy to use with an easy set up. It has helped sales conversions greatly. Everyone in the office seems to like it.

What do you dislike?

It is on the pricier side but I if your company pays then I do not see any major issues.

What problems are you solving with the product? What benefits have you realized?

It has helped with sales conversions greatly.

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AR
Mid-Market
(51-200 employees)
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"It helps our company "

What do you like best?

It makes our marketing more effective and the process is smooth.

What do you dislike?

I dislike that there isn’t an option to share with others like a google docs.

What problems are you solving with the product? What benefits have you realized?

It helps speed up our process with the clients.

WebEngage Pricing

WebEngage Features

  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses
  • Dynamic Content
  • A/B Testing

WebEngage User Ratings

8.7
Ease of Use
Average: 8.5*
8.9
Quality of Support
Average: 8.9*
7.9
Ease of Setup
Average: 8.2*
* Marketing Automation Category
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