WebEngage Reviews & Product Details


What is WebEngage?

WebEngage is a marketing automation software that helps B2C & B2B companies drive more revenue from their existing customers and anonymous users. WebEngage enables product managers, marketers and developers to find value in customer data by easily optimizing mobile content and messaging via flexible A/B testing, marketing automation and powerful user analytics. WebEngage helps companies segment their customers and engage with them in a contextual and personalized manner through various channels such as, Email SMS Push In-app Facebook Web Push On-site Notifications On-site Surveys On-site Feedback Through WebEngage, companies can create complex lifecycle campaigns in seconds using the "Journey Designer".

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Languages Supported
Afrikaans, Albanian, Arabic, Armenian, Basque, Bengali, Bulgarian, Catalan, Central Khmer, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Fijian, Finnish, French, Georgian, German, Gujarati, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Irish, Italian, Japanese, Korean, Latin, Latvian, Lithuanian, Macedonian, Malay, Malayalam, Maltese, Maori, Marathi, Modern Greek (1453-), Mongolian, Nepali, Norwegian, Panjabi, Persian, Polish, Portuguese, Quechua, Romanian, Russian, Samoan, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tamil, Tatar, Telugu, Thai, Tibetan, Tonga (Tonga Islands), Turkish, Ukrainian, Urdu, Uzbek, Vietnamese, Welsh, Xhosa
Vendor
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai, India
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
94
Twitter
@webengage
Twitter Followers
2,794
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Companies Using WebEngage

Intuit
eBay
Whirlpool
Segment
Thomson Reuters
Telefonica
Telogis
RingCentral
Avaya
Justworks
Lydia
NoRedInk

WebEngage Reviews

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WebEngage Reviews

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1-19 of 19 total WebEngage reviews
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Product Manager
Mid-Market
(51-200 employees)
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Verified Current User
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"One platform for all customer communication needs resulting in better engagement & retention rates."

What do you like best?

Webenage is a powerful tool providing host of features for marketing, analytics and product use-cases. Things that impresses are:

1. Webengage Journeys are definitely a delight! It empowers us to reach our users across their lifecycles and communicate with them in hyper personalised ways. The tool provides lots of flexibilities and covers most of the advances use cases.

2. User segmentation - Provides multiple ways to segment & target users across all channels.

3. Unmatched support - Webengage support team is always accessible and our customer success manager has been always there when needed.

What do you dislike?

- There is a lot of room for improvement in analytics. Many features in terms of analytics still lack.

- Speed of certain dashboards is also slow and can be improved.

- Segmentation with events based filtering take quite a time to brew.

- Does not allow sending emails to users who have not signed up on platform.

Recommendations to others considering the product:

Webengage is really a powerful tool to address multiple business and product needs. I would recommend this tool to all companies who need an automation tool out of box.

What problems are you solving with the product? What benefits have you realized?

We are using Webengage for multiple product & business use cases that have directly translated in growth in our KPIs. Few of them are:

1. Nurturing new users - Personalised communication strategies for newly signed up users to enable product discovery

2. Re-activating inactive users - Automated communications that helped us reduce churn rates

3. Improving conversion rates - Used journeys to send personalised communications in time via different channels

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CRM Manager
Mid-Market
(51-200 employees)
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Verified Current User
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"360-degree User Journey and Experience Automation possible."

What do you like best?

1. Journeys have been the saviour when it comes to targeting all out users from different time zones and different locales.

2. Segmentation on the basis of Geo-location, behavioural and technology have helped us in finding the right-fit campaign for each type of users.

3. The support team is quick-to-respond and have solutions and services for every requirement. Over last one year, Pritesh has been persistently helping us in resolving all campaign related issues we face from technical point of view.

4. New templates for On-site and surveys are very helpful

What do you dislike?

WE has some room for improvement when it comes to reporting and email editor.

What problems are you solving with the product? What benefits have you realized?

WebEngage allowed the team to not only improve engagement but also measure and correlate user behavior with campaign performance. Our team is constantly discovering better ways of engaging users. We have re-prioritized campaigns that were more effective in saving users time or fetching more conversions.

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VP Marketing
Insurance
Mid-Market
(51-200 employees)
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Verified Current User
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"Makes automation great again"

What do you like best?

There are all kinds of automation tools out there - rule based, trigger based, segment based, journey based, AI-ML driven, customer preference driven, and the list goes on. Some are developer first, some boast of no-developer-required integrations.

There is no one solution that fits all.

We wanted a product that helped us create manageable journeys and gave us freedom for a lot of testing. WebEngage fits that bill perfectly. When it comes to automating customer journey's - I can't think of any other tool that does it better.

What do you dislike?

Their 'Survey' module is a bit dated and lacks ease of use, when compared to other tools like OptinMonster, SumoMe or GetSiteControl. But of all the features WebEngage offers, Survey is like a Bonus that they are giving out of good will.

Recommendations to others considering the product:

If you are looking for a journey based orchestration then this is the right tool for you. It does what it says it does, and does it well. You'll be extremely satisfied if you use it to solve your communication hassles.

If you are looking for full-blown automation tool with analytics, attribution, on-site optimisation and everything that comes along, then you might be a little disappointed.

What problems are you solving with the product? What benefits have you realized?

Being in insurance industry, we send a lot of emails and messages. Previous products we used had a flow-chart based journey builder that used to take up lots of nodes when the journey became complex. It was unmanageable after a certain point. On WebEngage we were able to implement the same thing with 1/4th the number of nodes, owing to their UX.

Better management of states and clear reporting helped us improve upon our efficiency.

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Deputy Manager Product Marketing
Mid-Market
(201-500 employees)
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"Powerful Multi Channel User Engagement Tool "

What do you like best?

Drag & drop journey builder is really helpful - "Key is one can use multi channel at a time". With data accuracy it gives me more confidence in taking decisions. Cohort & Funnels are next best thing which comes handy. Flexibility of playing with user event and attribute makes the communication very contextual which leads to higher engagement rates.

What do you dislike?

It's is actually a powerful and easy-to-use tool, however I wish WebEngage team should not restrict this superb product for user analytics and engagement WebEngage should incorporate "Product Analytics (Both App and Web)" I am sure with hybrid of user engagement and product analytics it will not only empower the marketing team but also as a product it will dominate.

Recommendations to others considering the product:

Must have tool, it will actually help you and your team taking data and insight based decisions.

What problems are you solving with the product? What benefits have you realized?

Improving user engagement, wining back the churned users and improving the LTV are the key problem I am working on and trust me WebEnage made it super easy by felicitating me take data and insights backed decisions.

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Digital Marketing Lead
Mid-Market
(501-1000 employees)
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Verified Current User
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Awesome Marketing Automation Tool"

What do you like best?

1- User journeys are really effective in terms of engaging customer sending them different types of messages and targeting them through different channels.

2- Web/APP notifications is such an powerful feature generating realtime traffic instantly.

3- Funnels help us in creating different flows to track users actions they are perfoimng on each step.

4- Current LIVE feautre is really an amazing addition to the Web Engage dashboard where you can see the realtime users interacting with each campaign/channels individualy.

5 - Addition of Geo-Fence is what i really an amazing feature got a lot of ideas how we can use location based targeting.

What do you dislike?

I dont really dislike that much about Web Engage, it would be great if recommended Web Push & Push notifications can be added which really helped in terms of conversions.

Recommendations to others considering the product:

1 - Email templates should be more user friendly drag and drop of blocks would be really helpful in creating fast templates.

2 - Recommended Web/App notfications should be added

What problems are you solving with the product? What benefits have you realized?

WebEngage has really helped in enhancing the way that we, as an organization, are able to engage with our customers on a broader level. Although there are plenty of benefits that have been acquired through WebEngage from different channels. User journeys really helped us to re-engage customer efficiently.

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Head of Digital Marketing
Internet
Enterprise
(10,001+ employees)
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Verified Current User
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"Building an unmatched Marketing Automation Experience and Perk-it with Sales Prospecting "

What do you like best?

WebEngage is designed to deliver solid non-intrusive experience to web and app users all the while increasing the client's ad slots and exposure to potential buyers, want more? You Get to segment an audience and tailor your notifications and set up landing pages and excludes ones from funnels, all this is done in mere minutes

What do you dislike?

nothing really comes to mind, except maybe create a gallery button to store and edit creative live, also maybe quotas need to increase

Recommendations to others considering the product:

If you want to really scale and make use of your website white space then i highly recommend using this tool but also i advise to A/B test all formats from On-Site to In-App to Email to ascertain to the impact of each and the channels that yields the best ROI for your business. One key point is to test GIFs in addition to the regular static images, and if your website supports multiple languages then you're sure to capture the audience attention without to avoid low CTR and users ignoring the widget content, also try to analyze product ad performance to understand which ones work best with Web Engage that way you'll save your quota from depleting on irrelevant and lower performing product types, from there you're sure to master the tool and gain top notch results

What problems are you solving with the product? What benefits have you realized?

A clear benefit is having a tool that can produce relevant product ads in a non-intrusive packaging all while requiring minimal maintenance and integration that can be done by regular Joes in marketing

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Co-Founder (Product & Marketing)
Financial Services
Small-Business
(11-50 employees)
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Verified Current User
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"Must-have tool for any serious marketer with almost zero dependency on in-house tech"

What do you like best?

The journey feature. It's absolutely amazing and it gives a marketer flexibility to hand-hold and manoeuvre as desired. All of this without your in-house tech not being involved much. This is a critical point as most of us struggle with limited bandwidth internally and want so much to be done. This is exactly where WE comes in solves almost every single problem you can imagine.

What do you dislike?

Takes a bit of learning but their in-house team steps in every single time to help you implement it. The TAT from them will blow you away.

Recommendations to others considering the product:

If you are serious about scaling fast then do not look any further. Do not waste time trying to build this on your own. The only time you should spend is figuring out how to integrate it and what all use-cases you want to build it for. The team at WE will help you navigate in that journey. Trust me, take the deep dive right-away.

What problems are you solving with the product? What benefits have you realized?

Maximizing conversions, cross-selling, farming, Feedbacks, NPS you name it !!

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Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
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"Excellent Marketing Automation tool "

What do you like best?

The tool is fairly easy to use. It is extremely reliable. After the initial set up we did not need any developer involvement and the marketing team was able to handle setting up of the various journeys pretty easily. I really like the omnichannel support here and we are able to target customers using channels that work for them.

What do you dislike?

The reporting dashboard could be more intuitive. It is currently not that user-friendly and we have to do a lot of back and forth with our systems to have reports generated in the format that we can use for internal reporting. We are also not yet able to integrate with Freshsales (our CRM). Ideally would prefer to have that.

Recommendations to others considering the product:

I think it's a great marketing automation tool. We have evaluated several tools out there and are definitely happy with the choice of going with Webengage. The onboarding and support team are simply awesome and very prompt with their response and solutions. Highly recommend Webengage to anyone considering a solid Marketing Automation Tool.

What problems are you solving with the product? What benefits have you realized?

We are using Webengage, to push users through our funnel.

We also use Webengage for customer engagement and retention purposes.

This tool has helped us with not just customer acquisition but also customer retention and engagement.

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Senior Product Manager
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Review Source
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"A complete solution for your marketing automation needs"

What do you like best?

The best part of Webengage is the one-stop solution it provides to all your personalized marketing needs. You can check the user funnel, create journeys based on user behavior on your products and send the communication based on every behavior.

Moreover, the best part is the API support it has. You don't need to add fixed data, just call your API within the journey or any other communication medium to personalize the content in real time.

What do you dislike?

Sometimes it's a bit difficult to add customizations like page delay or scroll percentage which were not available till the last time I used webengage.

What problems are you solving with the product? What benefits have you realized?

As a growing company looking to increase customer conversion, personalized communication was a big challenge as we as a product marketing team didn't want to spam the user. Webengage's user journey came in handy at this time. Through this solution, we were not just able to grow exponentially but with such volatile and price sensitive industry our retention and conversion percentage also increased in double digits.

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Marketing Automation Specialist
Information Technology and Services
Mid-Market
(201-500 employees)
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Verified Current User
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"A Great Automation tool for Marketing!"

What do you like best?

Can create a single journey to automate entire marketing communications and support team is very helpful. It´s easy to use, and learn. Highly recommend to anyone considering a good Marketing Automation Tool.

What do you dislike?

Event information cannot export from the dashboard & Can not create view only access to sub-users.

Recommendations to others considering the product:

Easy to use and measure your ROI

What problems are you solving with the product? What benefits have you realized?

Helped to captured the abounded users and send personalized outreach campaigns using omnichannel reachability journeys.

Onsite notifications have helped us to achieve more conversions.

Recurring Web push based on customer behaviors

Customized leave intent survey to convert unknown user as lead or Customers

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Senior Product Manager
Mid-Market
(501-1000 employees)
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Verified Current User
Review Source
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"Awesome Product"

What do you like best?

The ability to automatically move people from 1 segment to another based on their behavior.

What do you dislike?

noting. The platform is splendid. All the features are valuable

Recommendations to others considering the product:

Amazing Product and will surely help you enhance your sales. Super fast support and staff to work with.

What problems are you solving with the product? What benefits have you realized?

It has made life really easy to target customers. We just set the logic once and then forget about it. Web Engage works like a charm and helps us re-target existing customers and in acquiring new customers.

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Chief Communications Officer
Mid-Market
(51-200 employees)
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Verified Current User
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"Excellent Marketing Automation Tool"

What do you like best?

Journey Designer Is So Easy To Use And Very Helpful With Event based Marketing. WebEngage are constantly adding communication channels through their platform widening Marketers reach to respective clients which we are big proponents of!

What do you dislike?

Some reporting features between events and lead data would be nice to improve.

What problems are you solving with the product? What benefits have you realized?

We have more capabilities with WebEngage than ever before allowing us to communicate with students in was we thought were not possible through automation.

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Senior Engineer
Internet
Mid-Market
(51-200 employees)
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Verified Current User
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"Fit the bill perfectly feature-wise and cost-wise"

What do you like best?

Realtime (or near realtime) push notifications triggered by campaigns -- highly sought after, very powerful feature.

What do you dislike?

Nothing at all. Service has been great and features are exhaustive.

Recommendations to others considering the product:

Do your due diligence with trial accounts in the dashboards for various competitors and keep in mind that they do not all offer the same feature sets. For example, realtime push notifications and triggered push notifications (something we rely upon) were rare among competition.

What problems are you solving with the product? What benefits have you realized?

Sending marketing/retention push notifications and in-app messages to users based on behavioral patterns, segments, and campaigns.

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Head Digital Marketing
Small-Business
(11-50 employees)
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Verified Current User
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"Its and awesome Marketing Automation tool"

What do you like best?

The journey feature wins hands down. It makes it real easy to engage with users at different trigger points.. also with the channel flexibility! It actually opens up the landscape to think of more and more scenarios to engage with the user as the bandwidth constraint and tech dependency get reduced here.

What do you dislike?

Nothing as such. Support has always been great.

What problems are you solving with the product? What benefits have you realized?

Retention, Conversions.

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UI
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
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"Excellent Marketing Automation tool to reach your custumer"

What do you like best?

Excellent Support

Simple to use system

Able to see and understand the customer behavior

Journeys are an excellent way to engage with users

What do you dislike?

Complex Use Cases handling needs some assistance

Lack of Templates

Central management /reuse of messages

What problems are you solving with the product? What benefits have you realized?

- webengage powers our complete customer retention and engagement process.

- We have defined our journeys and interaction steps which automates a lot of user tracking and sending out messages/notifications/ SMS and emails very easily

- Central management system for marketing to send information across channels

- It has helped in improving our retention cohorts

- Has helped in new user registration

- Has improved our new and old user conversion

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A
Enterprise
(1001-5000 employees)
Validated Reviewer
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"Webengage & Goto.com.pk"

What do you like best?

The best part about WebEngage is the simplicity of their user interface, which makes customization, customer engagement, and other things, a lot easier to do. They also have amazing customer support.

What do you dislike?

There are not much templates for email. We need to HTML email templates.

What problems are you solving with the product? What benefits have you realized?

WebEngage has really helped in enhancing the way that we, as an organization, are able to engage with our customers on a broader level. Although there are plenty of benefits that have been acquired through WebEngage, the main advantage of the tool is that it helps improve customer relationship and the levels at which we are able to engage with our consumers.

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Manager, Customer Retention, Product
Validated Reviewer
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"One of the best Customer Engagement platform I've ever used"

What do you like best?

Two words, "Customer Journeys". Way too easy to understand and set-up. The best in industry. One platform for almost every engagement step.

What do you dislike?

Reporting platform can be improved a lot. Customized reports is something that's missing.

What problems are you solving with the product? What benefits have you realized?

Marketing automation is what we wanted and we got. Everything at one place, WebEngage.

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CEO
Mid-Market
(51-200 employees)
Validated Reviewer
Review Source
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"Been using Webengage since 2012 - Gets better every year"

What do you like best?

The fact my team can create journeys instantly.

What do you dislike?

Would like automated reporting to management on performance of campaigns and journeys.

What problems are you solving with the product? What benefits have you realized?

Retention of customers and re-engagement.

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Sales And Marketing Specialist
Marketing and Advertising
Validated Reviewer
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"very good opportunity "

What do you like best?

getting prospects to signup for my site. its very easy

What do you dislike?

having a hard time sharing my webslink.

What problems are you solving with the product? What benefits have you realized?

more profits

WebEngage Pricing

WebEngage Features

  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses
  • Dynamic Content
  • A/B Testing

WebEngage User Ratings

8.7
Ease of Use
Average: 8.5*
8.9
Quality of Support
Average: 8.9*
7.9
Ease of Setup
Average: 8.2*
* Marketing Automation Category
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