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At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Talk To Us Up To 10K Monthly Active Users (MAU)
MoEngage
Star Rating
(521)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansWebEngage
Star Rating
(729)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that WebEngage excels in providing a unified platform for user data and engagement, making it easier for teams to handle segmentation and multi-channel communication. Users appreciate the straightforward process for creating customer journeys across various channels like email, push notifications, and WhatsApp.
- Users say that MoEngage shines in its event tracking capabilities, which are described as reliable and easy to validate during QA cycles. The ability to create funnels effortlessly allows teams to visualize user drop-offs and conversion rates, enhancing product decision-making.
- Reviewers mention that WebEngage's customer support is highly rated, with users highlighting the ease of integration with other applications. This support is crucial for businesses looking to implement a comprehensive customer engagement strategy.
- According to verified reviews, MoEngage's real-time segment updates are a standout feature, allowing users to group individuals based on actual behaviors rather than static attributes. This dynamic approach helps in accurately targeting users for campaigns.
- G2 reviewers highlight that while both platforms have similar star ratings, WebEngage has a larger volume of reviews, indicating a broader user base and potentially more reliable insights into its performance and user satisfaction.
- Users report that WebEngage's recent AI enhancements, particularly in analytics and customer data platforms, are impressive, providing deeper insights into customer behavior and improving overall engagement strategies.
Pricing
Entry-Level Pricing
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
MoEngage
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
8.8
411
8.5
621
Ease of Use
9.0
442
8.8
625
Ease of Setup
8.8
238
8.3
395
Ease of Admin
8.8
151
8.7
264
Quality of Support
9.0
412
8.6
614
Has the product been a good partner in doing business?
9.2
151
8.8
264
Product Direction (% positive)
9.6
409
9.6
599
Features by Category
Email Marketing
8.8
158
|
Verified
8.8
337
|
Verified
8.9
155
|
Verified
8.8
330
|
Verified
8.7
159
|
Verified
8.6
329
|
Verified
8.7
131
|
Verified
8.5
302
|
Verified
Online Marketing
8.5
99
8.0
258
8.5
138
|
Verified
8.3
308
|
Verified
8.8
159
|
Verified
8.6
309
|
Verified
8.7
141
|
Verified
8.3
308
|
Verified
Feature Not Available
Feature Not Available
Lead Management
8.7
107
8.3
296
|
Verified
8.6
125
8.4
294
|
Verified
9.1
162
8.7
323
|
Verified
Feature Not Available
8.2
270
|
Verified
8.3
104
8.5
281
|
Verified
8.6
130
8.6
300
|
Verified
8.6
118
8.4
288
|
Verified
8.4
105
8.4
280
|
Verified
Campaign Management
8.5
131
8.4
296
|
Verified
Feature Not Available
Feature Not Available
8.4
117
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
Feature Not Available
7.8
243
8.2
108
Feature Not Available
7.9
101
|
Verified
7.7
248
8.2
99
|
Verified
7.7
246
Reporting & Analytics
8.7
180
|
Verified
8.4
330
|
Verified
8.5
154
|
Verified
8.4
321
|
Verified
8.4
140
|
Verified
8.0
307
|
Verified
8.4
139
|
Verified
8.0
300
|
Verified
Feature Not Available
7.5
243
Platform
8.6
131
|
Verified
8.5
301
|
Verified
8.5
118
|
Verified
8.6
289
|
Verified
8.9
133
|
Verified
8.9
301
|
Verified
8.3
88
|
Verified
8.1
255
|
Verified
8.5
107
8.2
271
|
Verified
8.9
125
|
Verified
8.6
288
|
Verified
Feature Not Available
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
8.1
19
Not enough data
8.4
18
Not enough data
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.3
17
Integration
8.7
144
|
Verified
8.5
303
|
Verified
8.6
131
|
Verified
8.5
306
|
Verified
8.0
99
|
Verified
8.2
279
|
Verified
Administration
9.0
39
8.6
179
9.0
38
8.0
176
8.4
40
8.2
166
9.4
38
8.7
181
8.2
38
7.9
154
9.1
39
8.4
174
Integrations
8.9
35
8.4
156
8.8
37
8.6
161
9.0
36
8.6
167
8.5
35
8.1
143
Platform
8.8
36
8.3
141
8.4
37
8.3
144
8.4
37
8.2
142
8.7
36
8.3
157
8.9
37
8.2
143
9.1
37
8.5
159
9.1
37
8.3
147
9.1
37
8.5
163
User Identification
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Not enough data
Tracking & Reporting
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Not enough data
Metrics
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Not enough data
Visitor Behavior
9.2
53
8.4
129
|
Verified
9.1
58
|
Verified
8.7
132
|
Verified
8.8
43
7.9
122
|
Verified
Templates
9.1
42
|
Verified
8.2
119
|
Verified
9.1
56
|
Verified
8.6
125
|
Verified
9.1
54
|
Verified
8.5
127
|
Verified
Personalization
8.9
52
|
Verified
8.3
127
|
Verified
9.0
47
|
Verified
8.2
131
|
Verified
8.9
51
|
Verified
8.6
129
|
Verified
9.0
44
Feature Not Available
8.9
47
|
Verified
8.5
125
|
Verified
9.0
47
|
Verified
8.3
119
|
Verified
9.1
56
|
Verified
8.7
123
|
Verified
9.0
56
|
Verified
8.8
128
|
Verified
Multichannel
9.0
51
|
Verified
8.6
124
9.2
57
|
Verified
8.7
125
|
Verified
9.4
53
|
Verified
8.5
126
|
Verified
Administration
9.2
59
|
Verified
8.9
126
|
Verified
9.1
59
|
Verified
8.5
128
|
Verified
9.0
57
|
Verified
8.7
127
|
Verified
8.9
54
|
Verified
8.6
127
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
214
8.7
256
9.2
226
9.0
258
8.9
212
8.8
259
9.1
232
8.8
264
9.2
224
8.9
258
Analytics
8.7
223
8.5
270
8.7
221
8.3
255
Optimization
8.8
212
8.6
233
8.8
220
8.9
260
8.6
208
8.3
238
8.6
190
8.4
231
Agentic AI - Push Notification
Not enough data
7.3
10
Not enough data
7.0
10
Not enough data
7.0
10
Segmentation
9.1
27
Not enough data
9.2
31
Not enough data
Targeting
9.1
29
Not enough data
8.8
28
Not enough data
Triggered Content
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Not enough data
Personalized Content
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.9
29
8.8
222
|
Verified
Feature Not Available
Feature Not Available
8.9
30
8.6
210
|
Verified
Feature Not Available
7.9
178
8.2
28
8.5
211
|
Verified
6.9
26
7.4
161
9.0
27
8.9
202
|
Verified
8.9
27
8.8
199
|
Verified
SMS Platform
8.7
28
8.3
223
|
Verified
8.9
29
8.8
224
|
Verified
8.5
27
7.9
150
8.0
25
Feature Not Available
8.3
24
7.9
170
8.8
24
8.7
204
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
6.9
7
Data Sourcing
Not enough data
8.3
119
Not enough data
8.2
118
Not enough data
8.4
117
Not enough data
8.4
122
Intelligence
Not enough data
8.6
121
Not enough data
7.8
122
Not enough data
7.9
116
Platform Basics
8.9
116
8.0
265
8.8
120
8.2
256
8.8
108
8.6
252
Feature Not Available
8.2
244
8.9
48
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Platform Basics
9.1
172
|
Verified
8.5
271
|
Verified
8.9
174
|
Verified
8.9
273
|
Verified
Platform Data
8.8
172
|
Verified
8.7
280
|
Verified
8.7
166
|
Verified
8.4
263
|
Verified
8.9
184
|
Verified
8.7
275
|
Verified
8.7
169
|
Verified
Feature Not Available
Platform Additional Functionality
8.9
176
|
Verified
8.8
271
|
Verified
8.6
169
|
Verified
8.7
270
|
Verified
8.7
164
|
Verified
8.4
265
Agentic AI - Customer Journey Analytics
Not enough data
7.8
10
Not enough data
6.8
10
Not enough data
8.0
10
Not enough data
7.7
10
Messaging Channels
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Not enough data
Administration
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
Computing
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Not enough data
Experimental Design
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Not enough data
Analytics
8.9
114
Not enough data
8.3
78
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Not enough data
Customization - Notification Infrastructure
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
11
9.1
49
9.2
11
8.9
50
8.9
11
8.3
49
8.9
11
9.0
48
9.2
11
9.0
49
9.4
11
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
9.4
11
8.9
48
9.4
11
8.8
49
9.4
11
8.1
47
9.5
11
8.5
50
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
116
8.3
121
8.9
138
|
Verified
8.9
130
|
Verified
8.2
123
8.2
114
8.7
127
8.4
118
Campaigns
8.3
95
|
Verified
8.3
111
|
Verified
9.3
142
|
Verified
9.1
129
|
Verified
8.6
85
|
Verified
8.9
119
|
Verified
7.8
67
Feature Not Available
8.9
123
9.0
120
9.2
143
8.8
123
Engagement
8.3
96
8.3
110
Platform
8.8
123
8.8
120
8.8
115
|
Verified
8.7
110
|
Verified
8.5
82
8.6
104
Agentic AI - Mobile Marketing
7.1
7
Not enough data
8.1
7
Not enough data
7.8
6
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
8.6
7
Not enough data
Marketing Operations
8.6
115
|
Verified
8.3
213
|
Verified
8.8
135
|
Verified
8.6
224
|
Verified
8.8
142
|
Verified
8.6
232
|
Verified
8.9
132
|
Verified
8.9
230
|
Verified
8.2
99
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
9.0
164
|
Verified
8.7
231
|
Verified
9.0
165
|
Verified
8.5
236
|
Verified
8.8
144
|
Verified
8.4
229
|
Verified
8.8
139
|
Verified
8.6
230
|
Verified
8.6
128
|
Verified
8.3
223
|
Verified
8.6
124
8.0
198
Agentic AI - Marketing Analytics
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.1
6
Metrics
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Not enough data
Categories
Categories
Shared Categories
MoEngage and WebEngage are categorized as Customer Journey Mapping, SMS Marketing, Personalization, Push Notification, E-Commerce Personalization, Customer Journey Analytics, Marketing Analytics, Transactional Email, Mobile Marketing, Marketing Automation, and WhatsApp Marketing
Unique Categories
MoEngage is categorized as Notification Infrastructure, Personalization Engines, A/B Testing, Mobile App Analytics, and Proactive Notification
WebEngage is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.1%
Online Media
7.3%
Education Management
7.3%
Retail
5.7%
Marketing and Advertising
5.3%
Other
61.2%
Financial Services
11.7%
Education Management
11.5%
Marketing and Advertising
7.3%
Information Technology and Services
5.5%
E-Learning
5.5%
Other
58.6%
Alternatives
Discussions
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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