Employee advocacy software enables companies to empower their workforce to share branded content and information via their personal social media channels. With these tools, brands can build pre-approved content libraries for their employees, making it easy to share branded content via mobile, email, or social media channels. These tools help broaden a company’s social presence and reach by engaging its employees internally and increasing employee engagement and brand loyalty by encouraging employees to become loyal ambassadors of the brand. Additionally, this software allows brand teams and social media managers to control the company's voice and message across social channels.
Employee advocacy tools often play a part in companies’ social selling strategies, enabling sales reps to effectively communicate with prospects and customers on social channels while maintaining a consistent brand image and voice. Many of these tools offer gamification features to promote a higher volume of sharing amongst employees and analytical capabilities to measure employee activity.
Employee advocacy software is a type of brand brand advocacy software. Brand advocacy software tends to focus on either being an employee advocacy software or a customer advocacy software, although there are several products that provide platforms for engaging both employees and customers.
To qualify for inclusion in the Employee Advocacy category, a product must:
Provide tools for marketing or social media teams to share a content library with their employees
Provide social integrations to allow the company’s employees to share messages and content directly from the platform
Provide analytics dashboards or reporting capabilities to measure the impact of employee advocacy programs and content reach, such as clicks, shares, ROI, etc.
