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Employee Advocacy reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Employee Advocacy Software for Medium-Sized Businesses

    Products classified in the overall Employee Advocacy category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Employee Advocacy to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Employee Advocacy category.

    In addition to qualifying for inclusion in the Employee Advocacy Software category, to qualify for inclusion in the Medium-Sized Business Employee Advocacy Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

    Top 10 Employee Advocacy Software for Medium-Sized Businesses

    • Hootsuite Amplify
    • PostBeyond
    • GaggleAMP
    • Smarp
    • Sociabble
    • Bambu by Sprout Social
    • Socxo
    • LinkedIn Elevate
    • DSMN8
    • Influitive

    Compare Medium-Sized Business Employee Advocacy Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (161)4.4 out of 5

    Amplify’s clean and intuitive mobile-first environment boosts employee engagement by making it easy for your people to stay connected and informed.

    (255)4.6 out of 5
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    PostBeyond is an employee advocacy and social selling platform, where marketers can activate and engage employees to share content with their social networks on behalf of their brand. Our vision is to unlock the potential to influence within everyone. Today, over 100+ customers around the globe use PostBeyond to transform enhance brand visibility, generate qualified leads, establish thought leadership, and build a winning employer brand. PostBeyond provides a scalable solution that puts the

    (159)4.4 out of 5
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    GaggleAMP is an employee advocacy and communications platform designed to empower employees and stakeholders through social selling and social media amplification to increase share of voice, press opportunities, and marketing campaign performance. We help your company increase brand awareness, enable sales teams, and empower communications and HR teams to drive internal communications and workplace engagement, while providing an outlet to attract and retain top talent and increase personal bra

    (114)4.6 out of 5
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    One platform for all your communications & advocacy needs. Smarp helps enterprise businesses communicate effectively with their entire workforce, corporate and frontline. Through Smarp, businesses can create, aggregate, and automatically deliver personalized content to every employee while empowering them to amplify select messages externally. The result is an increase in profitability and staff retention rates through a better goal and vision alignment, improved employee experience &

    (109)4.6 out of 5
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    Sociabble delivers top of the line, mobile-first enterprise solutions for internal communication, employee advocacy, and employee engagement. A Software as a Service (SaaS), our platform aggregates content sourced from official company channels (social networks, company websites, etc.) and curation platforms, as well as content suggested by platform users (UGC) and administrators. Content is personalized and organized into themed channels and may be viewed on mobile, desktops, intranets, enterpr

    (39)4.6 out of 5

    Bambu by Sprout Social is an employee advocacy platform that gives your employees a simple way to share curated, pre-approved content across their social networks.

    (14)4.7 out of 5
    Optimized for quick response
    Entry Level Price:$179 per 1,000 shares.

    Socxo is a leading Brand Advocacy platform that helps brands build, manage, and measure social media advocacy. Socxo helps business' build employee influencers and generate organic reach for their content marketing efforts.

    (51)4.0 out of 5

    LinkedIn Elevate employee advocacy platform that makes it easy for employees to become social professionals

    (171)4.5 out of 5
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    Entry Level Price:$299 / month 30 users

    We make it easy for employees to become influencers, content creators, social sellers, brand advocates and publishers. Through innovative solutions we enable your employees to Create, Curate and Share company-approved content with ease. Advocacy – the employee influencer platform. Lens – the easy to use employee content solution. Author – the scalable employee writing solution. Companies big and small trust DSMN8 to help empower their employees and employee advocacy programs. Including Awin,

    (284)4.4 out of 5
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    Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily visualize and report on all activities completed and the ROI of those activities, while integrating wi

    (170)4.4 out of 5
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    EveryoneSocial provides an employee advocacy, social selling, and employee communications platform designed to help your employees become powerful marketers, sellers, communicators, and recruiters. Whether you’re looking to increase brand awareness, drive more qualified leads, better enable your sales team, improve employee engagement, create a workplace community and drive internal communications, or attract and retain top talent, EveryoneSocial can be deployed for teams ranging from 150 to 5

    (29)4.7 out of 5

    Safe and Compliant Social Media platform. Employees share corporate content on their own networks to amplify social media reach, elevate brand and nurture leads on social media. We are the only platform designed specifically for companies who operate in highly-regulated environments, such as healthcare, financial services and cybersecurity. Our customers' say, they . Increased LinkedIn reach by 3000% . Increased clickthroughs by 15X . Had most successful marketing campaigns with Market

    (874)4.1 out of 5
    Optimized for quick response
    Entry Level Price:$900 /month

    Act-On, the world’s leading growth marketing automation platform, is built by marketers for marketers. We offer valuable digital solutions that empower marketers to automate their programs, improve efficiencies with fewer resources, and drive customer engagement beyond the lead at every stage of the customer lifecycle. Best of all, Act-On is easy to implement, easy to use, and supported by the absolute best and most reputable Customer Services team in the industry. Take our interactive product

    (31)4.1 out of 5

    Dynamic Signal is the leading communication engagement platform, connecting organizations with their most valued asset – their employees. By making information easily accessible for all employees, Dynamic Signal has helped more than 350 companies (including Sutter Health, UPS, IBM, Pfizer and Ralph Lauren) engage millions of workers around the globe increase brand equity and grow their industry-leading brands.

    (98)4.3 out of 5

    Oktopost is the only social media management platform architected for B2B enterprises. Using Oktopost, B2B marketers can easily publish content, engage with audiences at scale, and measure ROI-positive metrics. With a built-in employee advocacy platform, enterprise companies can empower their employees to amplify their social reach while positioning employees as thought leaders. Integrating natively with all the major marketing automation platforms, including Eloqua, Marketo, Pardot, and HubSp

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    Check out the G2 Grid® for the top Employee Advocacy Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    Dynamic Signal
    Bambu by Sprout Social
    LinkedIn Elevate
    Hootsuite Amplify
    Market Presence

    Learn More About Employee Advocacy Software

    What is Employee Advocacy Software?

    Employee advocacy software assists companies in driving brand recognition, increasing organic social sharing and engagement, and generating new leads through the voice of their employees. This type of software helps businesses build preapproved content libraries for their employees to access and share via mobile, email, or social media. Many of these tools offer gamification features to promote a higher volume of sharing amongst employees with their connections across social media.

    Some employee advocacy tools utilize artificial intelligence and machine learning to track company mentions and relevant third-party content. Additionally, these tools measure the content that produces the highest engagement, as well as how advocates impact a company’s marketing and recruiting efforts. Some employee advocacy tools don’t just include a company’s branded content, some allow employees to add their own media sources and blogs they are interested in sharing. This type of software often integrates with CRM software, marketing automation software, and social media management software.

    Key Benefits of Employee Advocacy Software

    • Increases a company’s referral traffic and brand recognition
    • Helps build up employees as industry thought leaders and grow their professional networks
    • Assists companies in nurturing relationships with their employees and capture feedback in real time

    Why Use Employee Advocacy Software?

    Brands use employee advocacy software because consumers trust content and recommendations from people they know more than marketing messages directly from the brands themselves. This type of software enables employees to directly share and amplify branded and third-party content.

    Positions employees as thought leaders — This type of software enables organizations to invest in their employee’s personal and professional development. Employee advocacy software positions employees as brand advocates, thought leaders, and industry domain experts, which helps build up their personal brand across various social networks.

    Increases brand awareness and recognition — Increasing brand awareness is difficult to do organically, but employee advocacy software helps companies amplify their branded content and messaging in a more authentic way as the messaging is shared through their employees. The buyer journey is impacted earlier as employees’ personal relationships and networks build credibility and authenticity with the brand.

    Improves internal communications within organizations — While many benefits of employee advocacy software stem from external brand communications, it’s important to recognize the benefits this type of software brings to internal communications within a company. Organizations have an abundance of information that they need to share with their employees, and employee advocacy software makes it easier to stay organized on company news and announcements.

    Enables social selling — Social selling is a sales tactic that enables sales representatives to connect with people on social media networks to develop stronger relationships with them as part of the sales process. Employee advocacy software helps sales representatives connect with potential clients and increase their social media reach by enabling them to share curated, industry-related content.

    Talent pool development — Employee advocacy software helps increase a company’s brand awareness, and can also help draw attention to their active job openings. Job postings that are shared by employees are often received better than if they are shared directly from a brand. Thus, that employee is essentially sharing a personal endorsement for the company by promoting a job opening directly to their social network.

    Who Uses Employee Advocacy Software?

    Benefits of using employee advocacy spans across an entire organization. Marketing teams, sales teams, and human resource (HR) departments can all utilize this type of software.

    Marketing teams — Marketing departments use employee advocacy software to expand their reach through their employee’s social networks, which ensures more people become aware of their brand. This type of software also helps marketing teams increase earned media, including word-of-mouth or peer-to-peer referrals.

    Sales teams — Social selling through the use of employee advocacy software increases lead generation as it allows sales representatives to build and establish genuine relationships, as opposed to other sales tactics (i.e., cold calling). Employee advocacy software assists sales representatives in building their credibility through thought leadership, which enables them to create authority in their industry.

    HR departments — HR departments use employee advocacy software to help their employees feel more connected to their company’s mission, which can help with retention. An increasing number of people are applying for jobs online when they see their friends and professional networks post the opening on social media. HR departments also use this type of software to help with talent acquisition as employees post about company news, recaps from company events, and overall sentiment of working for the company.

    Employee Advocacy Software Features

    Gamification — To keep employees’ engagement rate with employee advocacy software high and ensure they keep coming back, most employee advocacy tools have gamification features. These gamification features include contests, leader boards, and prizes to encourage healthy competition amongst employees.

    Mobile capability — Social media engagement on mobile devices continues to increase as technology advances. Employee advocacy software enables mobile capabilities to allow employees to write, upload, and share content on mobile devices. For example, a reason an employee may need to post on their mobile device would be if they are attending a trade show or a live event where they want to post in real time.

    Social media integration — The ability for employee advocacy software to integrate with social media platforms enables employees to post content directly to various social networks (i.e., LinkedIn, Facebook, Twitter, etc.).

    Reporting and analytics — Employee advocacy software analyzes user engagement to better understand the impact of campaigns. This type of software monitors and tracks employee’s interactions and all of the content that is shared. Additionally, this feature allows organizations to track website traffic generated by employees’ sharing activity and the resulting conversions.

    Content curation — Content curation capabilities provide employees with a collection of preapproved content that they can share on social media networks. Additionally, third-party curated content not only helps increase engagement but also helps employees become thought leaders and share content that isn’t always tied to their company.

    ROI calculator — Some employee advocacy tools have an ROI calculator feature that helps brands determine the earned media value of the advocacy programs they are implementing.