Top Free Employee Advocacy Software

Check out our list of free Employee Advocacy Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Employee Advocacy Software to ensure you get the right product.

Results: 12
(171)4.5 out of 5
Optimized for quick response
Entry Level Price:$299 / month 30 users

We make it easy for employees to become influencers, content creators, social sellers, brand advocates and publishers. Through innovative solutions we enable your employees to Create, Curate and Share company-approved content with ease. Advocacy – the employee influencer platform. Lens – the easy to use employee content solution. Author – the scalable employee writing solution. Companies big and small trust DSMN8 to help empower their employees and employee advocacy programs. Including Awin,

Rob W.
RW
The platform is intuitive and extremely easy to use. With the time pressure that exists today, the ability to upload content to a central location... Read review
Marcus L.
ML
I really like to see the informations which are then spreaded on the local platforms. this helps me also a lot to find bacl old contacts i maybe... Read review
(171)4.5 out of 5
Optimized for quick response
Entry Level Price:$299 / month 30 users

We make it easy for employees to become influencers, content creators, social sellers, brand advocates and publishers. Through innovative solutions we enable your employees to Create, Curate and Share company-approved content with ease. Advocacy – the employee influencer platform. Lens – the easy to use employee content solution. Author – the scalable employee writing solution. Companies big and small trust DSMN8 to help empower their employees and employee advocacy programs. Including Awin,

Rob W.
RW
The platform is intuitive and extremely easy to use. With the time pressure that exists today, the ability to upload content to a central location... Read review
Marcus L.
ML
I really like to see the informations which are then spreaded on the local platforms. this helps me also a lot to find bacl old contacts i maybe... Read review
(171)4.5 out of 5
Optimized for quick response
Entry Level Price:$299 / month 30 users

We make it easy for employees to become influencers, content creators, social sellers, brand advocates and publishers. Through innovative solutions we enable your employees to Create, Curate and Share company-approved content with ease. Advocacy – the employee influencer platform. Lens – the easy to use employee content solution. Author – the scalable employee writing solution. Companies big and small trust DSMN8 to help empower their employees and employee advocacy programs. Including Awin,

Rob W.
RW
The platform is intuitive and extremely easy to use. With the time pressure that exists today, the ability to upload content to a central location... Read review
Marcus L.
ML
I really like to see the informations which are then spreaded on the local platforms. this helps me also a lot to find bacl old contacts i maybe... Read review
(159)4.4 out of 5
Optimized for quick response

GaggleAMP is an employee advocacy and communications platform designed to empower employees and stakeholders through social selling and social media amplification to increase share of voice, press opportunities, and marketing campaign performance. We help your company increase brand awareness, enable sales teams, and empower communications and HR teams to drive internal communications and workplace engagement, while providing an outlet to attract and retain top talent and increase personal bra

Andreea C.
AC
GaggleAMP is the most intuitive tool on the market. Users can figure out how to use it without training, which eases the pressure of launching a... Read review
CC
It is easy for our stakeholders to use. Everyone enjoys receiving the daily 'email' of what can be posted to our Gaggle Read review
(29)4.7 out of 5

Safe and Compliant Social Media platform. Employees share corporate content on their own networks to amplify social media reach, elevate brand and nurture leads on social media. We are the only platform designed specifically for companies who operate in highly-regulated environments, such as healthcare, financial services and cybersecurity. Our customers' say, they . Increased LinkedIn reach by 3000% . Increased clickthroughs by 15X . Had most successful marketing campaigns with Market

UH
Helpful tools for building your Linkedin profile with info on your work Read review
UC
Ease of use and that it comes to your email asking for you to post to social media. Read review

Social HorsePower is simple social media scheduling for teams. We can help your Sales Team with Prospecting, energize your Recruiting Efforts and give your Employees a voice on Social Media. Best of all, SocialHP is easy to set up, simple to use, and doesn't cost a fortune!

Thao L.
TL
The seamless user experience and price point, combined with probably the best customer service and onboarding I've ever experienced. Read review
Valerie V.
VV
We use SocialHP a little differently than other organizations. It provides us with everything we need to manage 200 client Facebook pages and daily... Read review
(14)4.7 out of 5
Optimized for quick response
Entry Level Price:$179 per 1,000 shares.

Socxo is a leading Brand Advocacy platform that helps brands build, manage, and measure social media advocacy. Socxo helps business' build employee influencers and generate organic reach for their content marketing efforts.

SG
Great feature set and simple interface that works well for both users and myself as an admin. They are constantly adding new functionality around... Read review
Abilash B.
AB
Everything in one place. Easy to manage and provide value to connections. And I can pull great content from different sources and schedule them to... Read review
0 ratings

People trust what your employees say. FirmPlay’s employee advocacy software helps you market, sell, and recruit by arming your employees with pre-approved content they can share with their personal networks.

(1)4.5 out of 5
Entry Level Price:$49 per month

PostSpeaker is a social media sharing tool for getting the word out on LinkedIn, Twitter and Facebook. Users can recruit employees and other business ambassadors to share posts on social media through extended campaigns. Your ambassadors do not need to share any passwords with PostSpeaker in order to have content posted to their accounts. With PostSpeaker, ambassadors keep control of what gets posted to their social media, and can change or cancel any scheduled post before it goes out. PostSpe

Gigi D.
GD
With this tool I can use the reach of the social media of the people who want to help our organization without having to burden them too much.... Read review
0 ratings
Entry Level Price:$39 per month

Smync is the Social Word-of-Mouth Marketing Platform. They empower brands and agencies with the tools to identify, foster, and amplify brand enthusiasts and ignite social brand advocate communities, delivering Return on Advocacy.

(41)4.2 out of 5

Spotler Group gives ambitious marketers the right marketing and transactional software including services to grow their business. Whether is it Ai powered marketing automation, lead generation, social media management, email marketing, eCommerece, sms marketing or transnational emails we have the software to help you achieve you goals. With over 2500 clients in 8 European countries transmitting over 9 billion messages every year, Spotler is a European Marketing Technology power house.

AM
I have recently started using the software after previously using free email platforms. I have been extremely impressed as have been my clients.... Read review
Harry L.
HL
Building lists and reports in Salesforce to then add to a campaign and schedules has reduced the amount of time I spend on admin. The flip side of... Read review
0 ratings
Entry Level Price:$59/month

VIP Crowd makes it fun and rewarding for your biggest fans to help grow your small business. Companies using VIP Crowd: *Get more referrals *Receive valuable feedback *Distribute content effectively *Encourage social engagement *Generate more leads *Increase brand loyalty See how you can easily join the VIP Crowd community and reward your best customers and employees for helping out your small business: https://vipcrowd.com

Top 10 Free Employee Advocacy Software in 2021

  • DSMN8
  • DSMN8
  • DSMN8
  • GaggleAMP
  • MarketBeam

Learn More About Employee Advocacy Software

What is Employee Advocacy Software?

Employee advocacy software assists companies in driving brand recognition, increasing organic social sharing and engagement, and generating new leads through the voice of their employees. This type of software helps businesses build preapproved content libraries for their employees to access and share via mobile, email, or social media. Many of these tools offer gamification features to promote a higher volume of sharing amongst employees with their connections across social media.

Some employee advocacy tools utilize artificial intelligence and machine learning to track company mentions and relevant third-party content. Additionally, these tools measure the content that produces the highest engagement, as well as how advocates impact a company’s marketing and recruiting efforts. Some employee advocacy tools don’t just include a company’s branded content, some allow employees to add their own media sources and blogs they are interested in sharing. This type of software often integrates with CRM software, marketing automation software, and social media management software.

Key Benefits of Employee Advocacy Software

  • Increases a company’s referral traffic and brand recognition
  • Helps build up employees as industry thought leaders and grow their professional networks
  • Assists companies in nurturing relationships with their employees and capture feedback in real time

Why Use Employee Advocacy Software?

Brands use employee advocacy software because consumers trust content and recommendations from people they know more than marketing messages directly from the brands themselves. This type of software enables employees to directly share and amplify branded and third-party content.

Positions employees as thought leaders — This type of software enables organizations to invest in their employee’s personal and professional development. Employee advocacy software positions employees as brand advocates, thought leaders, and industry domain experts, which helps build up their personal brand across various social networks.

Increases brand awareness and recognition — Increasing brand awareness is difficult to do organically, but employee advocacy software helps companies amplify their branded content and messaging in a more authentic way as the messaging is shared through their employees. The buyer journey is impacted earlier as employees’ personal relationships and networks build credibility and authenticity with the brand.

Improves internal communications within organizations — While many benefits of employee advocacy software stem from external brand communications, it’s important to recognize the benefits this type of software brings to internal communications within a company. Organizations have an abundance of information that they need to share with their employees, and employee advocacy software makes it easier to stay organized on company news and announcements.

Enables social selling — Social selling is a sales tactic that enables sales representatives to connect with people on social media networks to develop stronger relationships with them as part of the sales process. Employee advocacy software helps sales representatives connect with potential clients and increase their social media reach by enabling them to share curated, industry-related content.

Talent pool development — Employee advocacy software helps increase a company’s brand awareness, and can also help draw attention to their active job openings. Job postings that are shared by employees are often received better than if they are shared directly from a brand. Thus, that employee is essentially sharing a personal endorsement for the company by promoting a job opening directly to their social network.

Who Uses Employee Advocacy Software?

Benefits of using employee advocacy spans across an entire organization. Marketing teams, sales teams, and human resource (HR) departments can all utilize this type of software.

Marketing teams — Marketing departments use employee advocacy software to expand their reach through their employee’s social networks, which ensures more people become aware of their brand. This type of software also helps marketing teams increase earned media, including word-of-mouth or peer-to-peer referrals.

Sales teams — Social selling through the use of employee advocacy software increases lead generation as it allows sales representatives to build and establish genuine relationships, as opposed to other sales tactics (i.e., cold calling). Employee advocacy software assists sales representatives in building their credibility through thought leadership, which enables them to create authority in their industry.

HR departments — HR departments use employee advocacy software to help their employees feel more connected to their company’s mission, which can help with retention. An increasing number of people are applying for jobs online when they see their friends and professional networks post the opening on social media. HR departments also use this type of software to help with talent acquisition as employees post about company news, recaps from company events, and overall sentiment of working for the company.

Employee Advocacy Software Features

Gamification — To keep employees’ engagement rate with employee advocacy software high and ensure they keep coming back, most employee advocacy tools have gamification features. These gamification features include contests, leader boards, and prizes to encourage healthy competition amongst employees.

Mobile capability — Social media engagement on mobile devices continues to increase as technology advances. Employee advocacy software enables mobile capabilities to allow employees to write, upload, and share content on mobile devices. For example, a reason an employee may need to post on their mobile device would be if they are attending a trade show or a live event where they want to post in real time.

Social media integration — The ability for employee advocacy software to integrate with social media platforms enables employees to post content directly to various social networks (i.e., LinkedIn, Facebook, Twitter, etc.).

Reporting and analytics — Employee advocacy software analyzes user engagement to better understand the impact of campaigns. This type of software monitors and tracks employee’s interactions and all of the content that is shared. Additionally, this feature allows organizations to track website traffic generated by employees’ sharing activity and the resulting conversions.

Content curation — Content curation capabilities provide employees with a collection of preapproved content that they can share on social media networks. Additionally, third-party curated content not only helps increase engagement but also helps employees become thought leaders and share content that isn’t always tied to their company.

ROI calculator — Some employee advocacy tools have an ROI calculator feature that helps brands determine the earned media value of the advocacy programs they are implementing.