# Top Free Employee Advocacy Software ## How Many Employee Advocacy Software Products Does G2 Track? **Total Products under this Category:** 45 ### Category Stats (Jul 2026) - **Average Rating:** 4.55/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Poppulo Employee Experience (+0.49%) - Among all products in this category, Poppulo Employee Experience recorded the largest rating increase compared to last month _Last updated: July 21, 2026_ ## How Does G2 Rank Employee Advocacy Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 7,300+ Authentic Reviews - 45+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. [ DSMN8 ](https://www.g2.com/products/dsmn8/reviews) By [DSMN8](https://www.g2.com/sellers/dsmn8) [ 4.6/5(1,140) ](https://www.g2.com/products/dsmn8/reviews) What do users say? Users consistently praise the ease of use and intuitive design of DSMN8, highlighting how it simplifies sharing company content on LinkedIn. The platform's ability to automate posting and provide cura Pros and Cons [ Ease of Use (328) ](https://www.g2.com/products/dsmn8/reviews?qs=pros-and-cons)[ Sharing Limitations (43) ](https://www.g2.com/products/dsmn8/reviews?qs=pros-and-cons) [ Vista Social ](https://www.g2.com/products/vista-social/reviews) By [Vista Social LLC](https://www.g2.com/sellers/vista-social-llc) [ 4.8/5(1,115) ](https://www.g2.com/products/vista-social/reviews) What do users say? Users consistently praise the unified inbox and excellent customer support provided by Vista Social, which streamline social media management across multiple platforms. The platform's ability to conso Pros and Cons [ Ease of Use (562) ](https://www.g2.com/products/vista-social/reviews?qs=pros-and-cons)[ Learning Curve (80) ](https://www.g2.com/products/vista-social/reviews?qs=pros-and-cons) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ Sharebee ](https://www.g2.com/products/sharebee/reviews) By [Sharebee](https://www.g2.com/sellers/sharebee) [ 4.8/5(76) ](https://www.g2.com/products/sharebee/reviews) What do users say? Users consistently praise the platform for its intuitive design and ease of use, which simplifies content sharing and enhances employee engagement. The comprehensive analytics and support provided by Pros and Cons [ Customer Support (19) ](https://www.g2.com/products/sharebee/reviews?qs=pros-and-cons)[ Limited Content (4) ](https://www.g2.com/products/sharebee/reviews?qs=pros-and-cons) [ EveryoneSocial ](https://www.g2.com/products/everyonesocial/reviews) By [Everyone Social](https://www.g2.com/sellers/everyone-social) [ 4.5/5(267) ](https://www.g2.com/products/everyonesocial/reviews) What do users say? Users consistently praise the ease of use and quick sharing capabilities of EveryoneSocial, highlighting how it simplifies posting to multiple social media platforms. The intuitive design allows emplo [ GaggleAMP ](https://www.g2.com/products/gaggleamp/reviews) By [GaggleAMP, Inc](https://www.g2.com/sellers/gaggleamp-inc) [ 4.4/5(382) ](https://www.g2.com/products/gaggleamp/reviews) What do users say? Users consistently praise GaggleAMP for its ease of use and effective employee engagement, making it simple for teams to share content and amplify brand visibility. The platform's intuitive design and Pros and Cons [ Ease of Use (9) ](https://www.g2.com/products/gaggleamp/reviews?qs=pros-and-cons)[ Complexity (2) ](https://www.g2.com/products/gaggleamp/reviews?qs=pros-and-cons) [ Sprinklr Social ](https://www.g2.com/products/sprinklr-social/reviews) By [Sprinklr](https://www.g2.com/sellers/sprinklr) [ 4.1/5(1,215) ](https://www.g2.com/products/sprinklr-social/reviews) What do users say? Users consistently praise the platform for its centralized management of multiple social media channels, which significantly saves time and enhances collaboration across teams. The robust analytics an Pros and Cons [ Ease of Use (95) ](https://www.g2.com/products/sprinklr-social/reviews?qs=pros-and-cons)[ Complex Usage (54) ](https://www.g2.com/products/sprinklr-social/reviews?qs=pros-and-cons) [ Socxo ](https://www.g2.com/products/socxo/reviews) By [Socxo](https://www.g2.com/sellers/socxo) [ 4.8/5(28) ](https://www.g2.com/products/socxo/reviews) What do users say? Users consistently praise the platform for its ease of use and great customer support, making it accessible for both advocates and administrators. The intuitive interface and informative dashboards he [ Vulse ](https://www.g2.com/products/vulse/reviews) By [Vulse](https://www.g2.com/sellers/vulse) [ 4.7/5(30) ](https://www.g2.com/products/vulse/reviews) What do users say? Users consistently praise Vulse for its ease of use and ability to facilitate employee advocacy on LinkedIn. The platform simplifies content sharing, allowing team members to engage authentically with Pros and Cons [ Analytics (4) ](https://www.g2.com/products/vulse/reviews?qs=pros-and-cons)[ Inadequate Analytics (2) ](https://www.g2.com/products/vulse/reviews?qs=pros-and-cons) [ MarketBeam ](https://www.g2.com/products/marketbeam/reviews) By [MarketBeam](https://www.g2.com/sellers/marketbeam-11112ba7-d67e-44ba-acf0-54e867ada48b) [ 4.7/5(35) ](https://www.g2.com/products/marketbeam/reviews) What do users say? Users consistently praise the ease of use and quick setup of MarketBeam, highlighting how it simplifies social media sharing across multiple platforms. Many appreciate its ability to enhance team enga Pros and Cons [ Ease of Use (1) ](https://www.g2.com/products/marketbeam/reviews?qs=pros-and-cons) [ Advocacy by SocialPubli ](https://www.g2.com/products/advocacy-by-socialpubli/reviews) By [Advocacy by SocialPubli](https://www.g2.com/sellers/advocacy-by-socialpubli) [ 4.9/5(14) ](https://www.g2.com/products/advocacy-by-socialpubli/reviews) What do users say? Users consistently praise the product for its ease of use and ability to amplify brand content through employee engagement. Many appreciate the gamification aspect, which encourages participation and [ Supergrow ](https://www.g2.com/products/supergrow/reviews) By [Supergrow](https://www.g2.com/sellers/supergrow) [ 4.8/5(13) ](https://www.g2.com/products/supergrow/reviews) What do users say? Users consistently praise the ease of use and content creation capabilities of Supergrow, highlighting its ability to streamline LinkedIn post drafting and scheduling. Many appreciate the intuitive in [ Swaybase ](https://www.g2.com/products/swaybase/reviews) By [Swaybase](https://www.g2.com/sellers/swaybase) [ 4.9/5(55) ](https://www.g2.com/products/swaybase/reviews) What do users say? Users consistently praise the ease of use and intuitive interface of Swaybase, highlighting how it simplifies sharing content across social media platforms. Many appreciate the seamless integration an Pros and Cons [ Content Sharing (1) ](https://www.g2.com/products/swaybase/reviews?qs=pros-and-cons)[ Post Limitations (1) ](https://www.g2.com/products/swaybase/reviews?qs=pros-and-cons) [ Social HorsePower ](https://www.g2.com/products/social-horsepower/reviews) By [Social HorsePower](https://www.g2.com/sellers/social-horsepower) [ 4.7/5(54) ](https://www.g2.com/products/social-horsepower/reviews) What do users say? Users consistently praise the ease of use and effective scheduling features of Social HorsePower, which streamline social media management for teams. Many appreciate how it simplifies content sharing Pros and Cons [ Centralized Management (1) ](https://www.g2.com/products/social-horsepower/reviews?qs=pros-and-cons)[ Connection Issues (1) ](https://www.g2.com/products/social-horsepower/reviews?qs=pros-and-cons) [ ambo ](https://www.g2.com/products/ambo-ambo/reviews) By [ambo](https://www.g2.com/sellers/ambo) [ 5/5(5) ](https://www.g2.com/products/ambo-ambo/reviews) Product Description Ambo is a modern employee advocacy and LinkedIn content distribution platform built for marketing, communications, and GTM teams that want more reach, more consistency, and more control. Teams use Pros and Cons [ Brand Promotion (1) ](https://www.g2.com/products/ambo-ambo/reviews?qs=pros-and-cons)[ Inaccurate Analytics (2) ](https://www.g2.com/products/ambo-ambo/reviews?qs=pros-and-cons) [ Interact ](https://www.g2.com/products/interact/reviews) By [Interact](https://www.g2.com/sellers/interact-2026-06-29) [ 4.5/5(66) ](https://www.g2.com/products/interact/reviews) What do users say? Users consistently praise the ease of use and excellent support provided by Interact, highlighting its intuitive interface that allows non-technical staff to manage content effectively. Many appreciat Pros and Cons [ Ease of Use (16) ](https://www.g2.com/products/interact/reviews?qs=pros-and-cons)[ Lack of Features (5) ](https://www.g2.com/products/interact/reviews?qs=pros-and-cons) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) - ‹ Prev‹ Prev - 1 - [2](/categories/employee-advocacy/free?order=g2_score&page=2#product-list) - [Next ›Next ›](/categories/employee-advocacy/free?order=g2_score&page=2#product-list) Spotlight Categories [Online Community Management Software](https://www.g2.com/categories/online-community-management) [Live Chat Software](https://www.g2.com/categories/live-chat) [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim) [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation) [Spend Management Software](https://www.g2.com/categories/spend-management) Similar Categories - [Customer Advocacy](/categories/customer-advocacy) [Browse Employee Advocacy Themes](/categories/employee-advocacy/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated March 20, 2026 Employee advocacy software enables employees to share branded content and company information via their personal social media channels. These tools provide centralized, pre-approved content libraries that make it easy for employees to distribute content via mobile, email, or social platforms. By facilitating employee participation in social sharing, organizations can expand their social reach while maintaining a unified brand message across channels. Employee advocacy tools often support social selling initiatives by enabling sales representatives to engage with prospects and customers on social networks while maintaining a consistent brand image and voice. Many of these platforms offer gamification features to promote a higher volume of sharing among employees and analytical capabilities to measure employee activity. Employee advocacy software is a subset of [brand advocacy software](https://www.g2.com/categories/brand-advocacy). Brand advocacy platforms typically focus on either employee advocacy or [customer advocacy](https://www.g2.com/categories/customer-advocacy), though some solutions support engagement programs for both employees and customers within a single platform. To qualify for inclusion in the Employee Advocacy category, a product must: - Provide a centralized library of pre-approved content for employees to share on their social networks - Provide analytics dashboards or reporting capabilities to measure the impact of employee advocacy programs and content reach, such as clicks, shares, ROI, etc. - Provide social integrations to allow the company’s employees to share messages and content directly from the platform Show More * * * ## How Do You Choose the Right Employee Advocacy Software? ### What You Should Know About Employee Advocacy Software ### What is Employee Advocacy Software? Employee advocacy software assists companies in driving brand recognition, increasing organic social sharing and engagement, and generating new leads through the voice of their employees. This type of software helps businesses build preapproved content libraries for their employees to access and share via mobile, email, or social media. Many of these tools offer gamification features to promote a higher volume of sharing amongst employees with their connections across social media. Some employee advocacy tools utilize artificial intelligence and machine learning to track company mentions and relevant third-party content. Additionally, these tools measure the content that produces the highest engagement, as well as how advocates impact a company’s marketing and recruiting efforts. Some employee advocacy tools don’t just include a company’s branded content, some allow employees to add their own media sources and blogs they are interested in sharing. This type of software often integrates with [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), and social media management software. Key Benefits of Employee Advocacy Software - Increases a company’s referral traffic and brand recognition - Helps build up employees as industry thought leaders and grow their professional networks - Assists companies in nurturing relationships with their employees and capture feedback in real time ### Why Use Employee Advocacy Software? Brands use employee advocacy software because consumers trust content and recommendations from people they know more than marketing messages directly from the brands themselves. This type of software enables employees to directly share and amplify branded and third-party content. **Positions employees as thought leaders —** This type of software enables organizations to invest in their employee’s personal and professional development. Employee advocacy software positions employees as brand advocates, thought leaders, and industry domain experts, which helps build up their personal brand across various social networks. **Increases brand awareness and recognition —** Increasing brand awareness is difficult to do organically, but employee advocacy software helps companies amplify their branded content and messaging in a more authentic way as the messaging is shared through their employees. The buyer journey is impacted earlier as employees’ personal relationships and networks build credibility and authenticity with the brand. **Improves internal communications within organizations —** While many benefits of employee advocacy software stem from external brand communications, it’s important to recognize the benefits this type of software brings to internal communications within a company. Organizations have an abundance of information that they need to share with their employees, and employee advocacy software makes it easier to stay organized on company news and announcements. **Enables social selling —** Social selling is a sales tactic that enables sales representatives to connect with people on social media networks to develop stronger relationships with them as part of the sales process. Employee advocacy software helps sales representatives connect with potential clients and increase their social media reach by enabling them to share curated, industry-related content. **Talent pool development —** Employee advocacy software helps increase a company’s brand awareness, and can also help draw attention to their active job openings. Job postings that are shared by employees are often received better than if they are shared directly from a brand. Thus, that employee is essentially sharing a personal endorsement for the company by promoting a job opening directly to their social network. ### Who Uses Employee Advocacy Software? Benefits of using employee advocacy spans across an entire organization. Marketing teams, sales teams, and human resource (HR) departments can all utilize this type of software. **Marketing teams —** Marketing departments use employee advocacy software to expand their reach through their employee’s social networks, which ensures more people become aware of their brand. This type of software also helps marketing teams increase earned media, including word-of-mouth or peer-to-peer referrals. **Sales teams —** Social selling through the use of employee advocacy software increases lead generation as it allows sales representatives to build and establish genuine relationships, as opposed to other sales tactics (i.e., cold calling). Employee advocacy software assists sales representatives in building their credibility through thought leadership, which enables them to create authority in their industry. **HR departments —** HR departments use employee advocacy software to help their employees feel more connected to their company’s mission, which can help with retention. An increasing number of people are applying for jobs online when they see their friends and professional networks post the opening on social media. HR departments also use this type of software to help with talent acquisition as employees post about company news, recaps from company events, and overall sentiment of working for the company. ### Employee Advocacy Software Features **Gamification —** To keep employees’ engagement rate with employee advocacy software high and ensure they keep coming back, most employee advocacy tools have gamification features. These gamification features include contests, leader boards, and prizes to encourage healthy competition amongst employees. **Mobile capability —** Social media engagement on mobile devices continues to increase as technology advances. Employee advocacy software enables mobile capabilities to allow employees to write, upload, and share content on mobile devices. For example, a reason an employee may need to post on their mobile device would be if they are attending a trade show or a live event where they want to post in real time. **Social media integration —** The ability for employee advocacy software to integrate with social media platforms enables employees to post content directly to various social networks (i.e., LinkedIn, Facebook, Twitter, etc.). **Reporting and analytics —** Employee advocacy software analyzes user engagement to better understand the impact of campaigns. This type of software monitors and tracks employee’s interactions and all of the content that is shared. Additionally, this feature allows organizations to track website traffic generated by employees’ sharing activity and the resulting conversions. **Content curation —** Content curation capabilities provide employees with a collection of preapproved content that they can share on social media networks. Additionally, third-party curated content not only helps increase engagement but also helps employees become thought leaders and share content that isn’t always tied to their company. **ROI calculator —** Some employee advocacy tools have an ROI calculator feature that helps brands determine the earned media value of the advocacy programs they are implementing. Other features of employee advocacy software: [Adoption Insights](https://www.g2.com/categories/employee-advocacy/f/adoption-insight), [Auto-Translation & Multiple Language Management](https://www.g2.com/categories/employee-advocacy/f/auto-translation-multiple-language-management), [KPI Tracking](https://www.g2.com/categories/employee-advocacy/f/kpi-tracking), and [Trends Capabilities](https://www.g2.com/categories/employee-advocacy/f/trends). ### Trends Related to Employee Advocacy Software **Employee empowerment —** Traditional employee advocacy campaigns were employer focused, as opposed to employee focused. When employee advocacy was introduced, brands were more concerned about what content they could encourage their employees to share that would boost their agenda and messaging, and not what employees would actually want to share with their personal networks. More and more employee advocacy tools and campaigns are focused on employee empowerment, which motivates employees to share content that is interesting to them, while also encouraging them to personalize their posts to their personal tone of voice. **Employee-generated content (EGC) —** User-generated content is any content (i.e., text, videos, images, etc.) that is created by people, rather than the brands themselves. EGC is content that is created and shared by employees. This type of content could be completely original content, or employees may add and share third-party content to their social networks. Employee advocacy software used to only be focused on content that was created by brands to increase awareness and recognition, but now this type of software is also focused on content that helps employees build their industry thought leadership. ### Software and Services Related to Employee Advocacy Software [**Customer advocacy software**](https://www.g2.com/categories/customer-advocacy) **—** Customer advocacy software is used by companies to enable their customers to promote their message, content, or products through word of mouth. The software helps acquire new customers, develop the brand identity, and engage loyal users. Brand advocacy software tends to be focused on either customer advocacy or employee advocacy, although there are a number of products that provide platforms for engaging both employees and customers. [**Social media management software**](https://www.g2.com/categories/social-media-mgmt) **—** Social media management software provides functionality to administer social media accounts, schedule posts, suggest content, and boost posts. The products often provide tools such as user access control, content creation, content libraries, calendars, scheduling, archives, and performance analytics. Employee advocacy software integrates with social media management software to enable employees to share content directly to their social networks.