# Best Employee Advocacy Software with Auto-translation & multiple language management Capabilities ## How Many Employee Advocacy Software Products Does G2 Track? **Total Products under this Category:** 45 ### Category Stats (Aug 2026) - **Average Rating:** 4.55/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Vulse (+1.32%) - Among all products in this category, Vulse recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Employee Advocacy Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 7,300+ Authentic Reviews - 45+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Employee Advocacy Software ![G2 Grid® for Employee Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/employee-advocacy/grids.png?focus%5B%5D=104472&focus%5B%5D=163098&focus%5B%5D=2913&focus%5B%5D=10460&focus%5B%5D=125854&focus%5B%5D=15277&focus%5B%5D=1391088&focus%5B%5D=4421) Highlighted products: DSMN8, Vista Social, Oktopost, Sociabble, Hootsuite Amplify, Sprout Social Employee Advocacy, Sharebee, and EveryoneSocial. Underlying data: [Grid® JSON](https://www.g2.com/categories/employee-advocacy/grids.json?focus%5B%5D=dsmn8&focus%5B%5D=vista-social&focus%5B%5D=oktopost&focus%5B%5D=sociabble&focus%5B%5D=hootsuite-amplify&focus%5B%5D=sprout-social-employee-advocacy&focus%5B%5D=sharebee&focus%5B%5D=everyonesocial) **Sponsored** ### Barracuda Managed XDR Barracuda Managed XDR is the comprehensive next-generation cybersecurity solution that protects organizations of all sizes against today’s ever-evolving threat landscape. Barracuda Managed XDR is a fully managed service instantly augmenting an organization’s IT staff, identifying signals amidst noise, and reducing TTR from days to seconds. The solution features advanced AI-driven threat protection, SIEM, SOAR, and enterprise-grade threat intelligence from 11+ billion IOCs and hundreds of ML-enriched detection rules aligned to the MITRE ATT&CK framework. Ingesting trillions of events across endpoints, servers, identity, cloud, email, and firewalls, the cloud-native solution detects, responds to, and eliminates cyberthreats in real time across the attack lifecycle. An ‘open’ XDR solution, Barracuda Managed XDR integrates with an organization’s existing technology, ensuring a smooth deployment while enhancing security resilience and operational efficiency. Barracuda Managed XDR is powered by Barracuda’s 24/7/365 global SOC, featuring five specialized expert-level teams delivering best-in-class SLAs and proactive real-time threat detection and response. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1436&secure%5Bchosen_at%5D=2026-08-02T02%3A40%3A21Z&secure%5Bdisplayable_resource_id%5D=2448&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1327205&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1327205&secure%5Bresource_id%5D=1436&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femployee-advocacy%2Ff%2Fauto-translation-multiple-language-management&secure%5Btoken%5D=d276473a4f13e4cdee36a0c6fcb0ffdf93bc890e8b5660ba74b91ef5b53ee718&secure%5Burl%5D=https%3A%2F%2Fwww.barracuda.com%2Fproducts%2Fmanaged-xdr%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DB%3ADG%7CTH%3A%7CR%3A%7CPS%3AXDR%7CP%3A%7CPL%3AG2%7CC%3ASP%7CTY%3AP%7CICP%3A%7CL%3AEN%7CA%3A%7CN%3A%7C%26utm_adgroup%3DB%3ADG%7CTH%3A%7CR%3A%7CPS%3AXDR%7CP%3A%7CPL%3AG2%7CC%3ASP%7CTY%3AP%7CICP%3A%7CL%3AEN%7CA%3A%7CN%3A%7CT%3A%7C&secure%5Burl_type%5D=custom_url) ### [DSMN8](https://www.g2.com/fr/products/dsmn8/reviews) DSMN8 est la plateforme de défense des employés numéro 1, approuvée par des marques mondiales comme McKinsey, Nokia et Dropbox. Notre logiciel permet aux employés de devenir facilement des ambassadeurs de marque authentiques, des vendeurs sociaux et des leaders d'opinion sur les réseaux sociaux. Comment fonctionne DSMN8 : 1. Centralisez le contenu dans un flux personnalisé et de marque. 2. Permettez aux employés de partager du contenu approuvé depuis un ordinateur de bureau et un mobile. 3. Mesurez les résultats et le ROI avec la suite d'analyses leader du secteur. Pourquoi DSMN8 se distingue : - Création de contenu alimentée par l'IA : Générez des publications prêtes à être partagées sur les réseaux sociaux en quelques secondes, toujours alignées avec le ton de votre entreprise. - Affichage dynamique : Offrez aux employés plusieurs images, légendes et formats (y compris les carrousels LinkedIn, documents et vidéos) pour chaque publication, afin que le contenu semble authentique, et non copié-collé. - Boost Post : Les défenseurs peuvent amplifier les publications de l'entreprise ou des dirigeants en un clic, maximisant la portée et l'engagement. - Influence des dirigeants : Élevez les leaders sur LinkedIn avec des outils dédiés pour construire un leadership d'opinion et déléguer l'accès en toute sécurité. - Prouvez le ROI : Suivez l'impact avec un suivi UTM avancé et des tableaux de bord d'analyses personnalisables. Exportez les données pour les utiliser dans votre logiciel d'analyse choisi. Aider nos clients à responsabiliser leurs employés motive notre travail, nous incitant à fournir des solutions de pointe et un support client de premier ordre. En conséquence, les utilisateurs de DSMN8 nous ont classés numéro 1 pour la défense des employés, et nous avons été reconnus sur d'autres listes "Best Of" de G2, y compris : Top 50 des entreprises de logiciels au Royaume-Uni #1 Logiciel de défense des employés #1 Leader de l'élan pour la défense des employés #1 Solution la plus implémentable #1 Configuration la plus facile #1 Meilleur ROI estimé #1 Meilleurs résultats Du marketing et des ventes au recrutement et aux communications internes, DSMN8 génère des résultats évolutifs et un ROI mesurable. Pour plus d'informations, visitez DSMN8.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,134 #### How Do G2 Users Rate DSMN8? - **the product a-t-il été un bon partenaire commercial?:** 9.2/10 (Category avg: 9.4/10) - **Intégrations:** 8.5/10 (Category avg: 8.4/10) - **Optimisation du contenu:** 8.9/10 (Category avg: 8.7/10) - **Contenu des collègues:** 8.5/10 (Category avg: 8.2/10) #### Who Is the Company Behind DSMN8? - **Vendeur:** [DSMN8](https://www.g2.com/fr/sellers/dsmn8) - **Site Web de l'entreprise:** dsmn8.com - **Année de fondation:** 2016 - **Emplacement du siège social:** Cambridge, Cambridgeshire - **Twitter:** @dsmn8 2,647 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49bedfdac08704bc6d572f92517f9835047846d00b016371b0682e59b1cccbc0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13241739%2F&secure%5Burl_type%5D=linkedin_company_website) 56 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Consultant en recrutement, Responsable de compte - **Top Industries:** Télécommunications, Technologie de l'information et services - **Company Size:** 69% Large, 23% Medium #### What Do G2 Reviewers Say About DSMN8? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** de DSMN8, profitant de son installation conviviale et de sa navigation fluide pour le partage de contenu. - Les utilisateurs apprécient les **capacités de partage facile** de DSMN8, permettant une diffusion rapide et sans effort des mises à jour importantes. - Les utilisateurs apprécient la **facilité de partage** de DSMN8, permettant une diffusion rapide et efficace des nouvelles de l'entreprise. - Les utilisateurs adorent les fonctionnalités de **publication automatique et de centralisation du contenu** , qui améliorent la visibilité et économisent un temps précieux. - Les utilisateurs apprécient la **facilité de partage de contenu** via DSMN8, améliorant ainsi le réseautage et la présence sur les réseaux sociaux sans effort. ##### Cons - Les utilisateurs rencontrent des **limitations de partage** sur DSMN8, ce qui entrave leur capacité à promouvoir efficacement leur entreprise sur les réseaux sociaux. - Les utilisateurs signalent des **problèmes de partage** avec DSMN8, trouvant le partage sur Twitter/X dysfonctionnel et désirant un meilleur contrôle sur la visibilité des publications. - Les utilisateurs expriment leur inquiétude concernant la **disponibilité limitée de contenu** , estimant qu'il n'y a pas assez d'articles à partager de manière cohérente. - Les utilisateurs trouvent que la **limite de trois publications** est restrictive, ce qui entrave une défense efficace de leurs entreprises sur les réseaux sociaux. - Les utilisateurs rencontrent un **contenu non pertinent** qui manque parfois de spécificité de domaine et de cohérence linguistique, ce qui affecte l'utilisabilité. #### What Are Recent G2 Reviews of DSMN8? **["Plateforme de défense des employés facile à utiliser qui donne des résultats"](https://www.g2.com/fr/survey_responses/dsmn8-review-13184631)** **Rating:** 4.0/5.0 stars _— Jean S._ [Read full review](https://www.g2.com/fr/survey_responses/dsmn8-review-13184631) **["Plateforme assez utile pour les entreprises"](https://www.g2.com/fr/survey_responses/dsmn8-review-6835803)** **Rating:** 4.5/5.0 stars _— Yogesh K._ [Read full review](https://www.g2.com/fr/survey_responses/dsmn8-review-6835803) #### What Are G2 Users Discussing About DSMN8? - [What is DSMN8 used for?](https://www.g2.com/fr/discussions/what-is-dsmn8-used-for) - 4 comments, 2 upvotes ### [Sociabble](https://www.g2.com/products/sociabble/reviews) Sociabble is part of Poppulo Employee Experience, the all-in-one platform for internal communication, intranet, knowledge management, and employee advocacy. Sociabble is a multichannel SaaS solution designed to communicate effectively with all employees, from office to field. It is built to provide the same rich, intuitive, and efficient experience on mobile and desktop. A solution designed for the challenges of large organizations Sociabble supports complex international organizations by offering precise audience management and multilingual capabilities, including instant translation. Employee onboarding is simplified through secure and structured identification protocols (SSO, whitelisting, etc.), enabling large-scale deployment. Sociabble partners with global leaders across various industries, such as AXA, Coca-Cola CCEP, Tata Consultancy Services, Primark, and CMA CGM. A single platform to meet multiple strategic needs Sociabble is highly customizable, designed to adapt to the priorities and challenges specific to each organization. It can be deployed in different ways depending on the desired use cases: • Internal communication tool, to share key news and announcements in an engaging way. • Modern intranet, to centralize content, applications, documents, and daily-use resources. • Knowledge base, to structure, share, and make internal knowledge easily accessible to all employees. • Employee and leader advocacy solution, to amplify the voice of the company and its executives on social media. Each organization activates only the functional modules it needs and can evolve the platform over time, in line with its strategy and usage. Communicate and engage all employees through the most comprehensive multichannel distribution on the market Sociabble aggregates content from enterprise social networks, curation tools, official announcements, and internal contributions. This content is then organized into thematic spaces and highlighted in a personalized feed unique to each employee. The platform makes it easy to distribute messages across all communication channels used in the organization: • TV screens • Newsletters • Social media • Mobile app • Desktop version • Microsoft Teams • Intranet & SharePoint Employees thus receive the right information at the right time, on the channels they use daily. The result: communication that is more visible, coherent, and engaging for all teams, from office to field. Engagement mechanics built into the core of the platform Gamification, recognition messages, points, leaderboards, and rewards are natively integrated into the platform. These features help highlight contributions, motivate employees, and strengthen engagement without adding operational complexity for your teams. A platform recognized by experts for its advanced AI capabilities\* Ask AI is the conversational entry point of the platform. It allows employees and communication teams to easily perform many actions directly from Sociabble. Key use cases include: • Content generation and adaptation: creating news, visuals, quizzes, video dubbing, transcription, and chaptering of videos and podcasts, etc. • Intelligent search, RAG, and specialized AI agents: fast access to relevant information, both within Sociabble and connected sources. • Integration of “Micro-apps”: performing everyday tasks (leave requests, IT tickets, etc.) via third-party tools like Workday, ServiceNow, or SAP, without leaving the platform. With Ask AI, Sociabble becomes a true productivity accelerator for all employees. High standards of security and compliance Sociabble meets the security standards expected by the most demanding organizations. The platform is ISO 27001 certified, natively GDPR-compliant, and hosted with geo-redundancy on Microsoft Azure in Europe. Companies thus maintain full control over their data and usage. In conclusion, Sociabble is a robust, secure, and scalable platform designed to sustainably support internal communication, knowledge management, and employee advocacy strategies for large organizations, regardless of their size or complexity. \*According to the ClearBox Intranet & Employee Experience 2025 Report **Average Rating:** 4.7/5.0 **Total Reviews:** 401 #### How Do G2 Users Rate Sociabble? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10) - **Integrations:** 8.9/10 (Category avg: 8.4/10) - **Content optimization:** 9.0/10 (Category avg: 8.7/10) - **Coworker content:** 8.9/10 (Category avg: 8.2/10) #### Who Is the Company Behind Sociabble? - **Seller:** [Poppulo](https://www.g2.com/sellers/poppulo) - **Company Website:** www.poppulo.com - **Year Founded:** 1996 - **HQ Location:** Denver, US - **Twitter:** @poppulosays 5,377 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a03973f4e6267f79e556209fbfdd4cf0f1cff029db1b91995dbf51f7f3450417&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10831339%2F&secure%5Burl_type%5D=linkedin_company_website) 545 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Communications Manager - **Top Industries:** Information Technology and Services, Insurance - **Company Size:** 56% Large, 40% Medium #### What Do G2 Reviewers Say About Sociabble? _AI-generated summary from verified user reviews_ ##### Pros - Users find Sociabble's **ease of use** exceptional, benefiting from its intuitive design and active user support. - Users praise the **quick and excellent customer support** of Sociabble, enhancing their overall experience and satisfaction. - Users find Sociabble **incredibly helpful** for enhancing team engagement and simplifying social media promotions across networks. - Users appreciate the **employee engagement** features of Sociabble, enhancing communication and fostering team connections effortlessly. - Users appreciate how Sociabble's **comprehensive features** simplify employee advocacy and enhance communication effortlessly. ##### Cons - Users note a **lack of features** in Sociabble, wishing for enhancements like tracking and scheduling capabilities. - Users face **confusion** due to the tool's complexity and the need for better guidance on its features. - Users report **limited customization** options, making it difficult to tailor the platform for effective communication. - Users find Sociabble has **limited features** , with a need for improved customization and analytics capabilities. - Users criticize the **poor design** of Sociabble, noting its complicated UX and need for significant improvements. #### What Are Recent G2 Reviews of Sociabble? **["Sociabble Makes Employee Communication and Engagement Easy"](https://www.g2.com/survey_responses/sociabble-review-12897928)** **Rating:** 4.0/5.0 stars _— Nour A._ [Read full review](https://www.g2.com/survey_responses/sociabble-review-12897928) **["Versatile use cases and responsive Sociabble team"](https://www.g2.com/survey_responses/sociabble-review-13061507)** **Rating:** 4.0/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/sociabble-review-13061507) #### What Are G2 Users Discussing About Sociabble? - [What is Sociabble used for?](https://www.g2.com/discussions/what-is-sociabble-used-for) ### [SoAmpli](https://www.g2.com/products/soampli/reviews) SoAmpli is an award-winning advocate marketing and sales SaaS platform. Through a beautiful and user-friendly interface, SoAmpli helps companies turn their sales team into social selling stars increasing sales and powering brands. The SoAmpli platform facilitates the creation of a centralised space for heads of marketing and social media managers to quickly distribute fully-approved, 100% on-brand content to their sales team and employees, making it extremely easy for users to post – or schedule in advance - company content on their personal social media profiles. Users can attach a number of social media accounts to their SoAmpli profile, including Twitter, Facebook, LinkedIn and Instagram. All links are automatically shortened, which allows to follow their journey through the web and bring back information regarding click-throughs, number of shares and overall reach. Companies can then gather unique insight with SoAmpli’s real time statistics and downloadable dashboards to help measure success and showcase social content’s ROI. Within 30 days, SoAmpli can generate 30% more relevant prospecting for companies, boosting and showcasing the ROI of their digital content, while gaining unique insight and accessing new, untapped routes to market on social media. At the same time, SoAmpli helps bridge the highly expensive gap between the marketing and sales disciplines, effectively providing sales team with content ammunition – created by marketing - to close more deals and foster stronger relationships on social media. **Average Rating:** 4.7/5.0 **Total Reviews:** 11 #### How Do G2 Users Rate SoAmpli? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10) #### Who Is the Company Behind SoAmpli? - **Seller:** [SoAmpli](https://www.g2.com/sellers/soampli) - **Year Founded:** 2014 - **HQ Location:** London, United Kingdom - **Twitter:** @SoAmpli 2,352 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d0d55890e998e72e76ada4d72ef3c93413c4520fff8357aefcdfe02edd120e1e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5144608%2F&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 67% Small, 42% Medium #### What Are Recent G2 Reviews of SoAmpli? **["Easy-to-Use Employee Advocacy That Scales LinkedIn Reach"](https://www.g2.com/survey_responses/soampli-review-12515533)** **Rating:** 4.5/5.0 stars _— James E._ [Read full review](https://www.g2.com/survey_responses/soampli-review-12515533) **["SoAmpli is a tremendous tool to leverage social media as a top line sales growth machine"](https://www.g2.com/survey_responses/soampli-review-896221)** **Rating:** 5.0/5.0 stars _— Craig A._ [Read full review](https://www.g2.com/survey_responses/soampli-review-896221) #### What Are G2 Users Discussing About SoAmpli? - [What is SoAmpli used for?](https://www.g2.com/discussions/what-is-soampli-used-for) Spotlight Categories [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms) [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing) [Cloud Infrastructure Monitoring Tools and Software](https://www.g2.com/categories/cloud-infrastructure-monitoring) [Multi-Country Payroll Software](https://www.g2.com/categories/multi-country-payroll) [Time Tracking Software](https://www.g2.com/categories/time-tracking-software) Similar Categories - [Customer Advocacy](/categories/customer-advocacy) [Browse Employee Advocacy Themes](/categories/employee-advocacy/themes) Benefits of Employee Advocacy Software with Auto-translation & multiple language management capabilities include: Provides features for users to autotranslate social posts into multiple languages Below are the top-rated Employee Advocacy Software with Auto-translation & multiple language management capabilities, as verified by G2’s Research team. Real users have identified Auto-translation & multiple language management as an important function of Employee Advocacy Software. Compare different products that offer this feature so you can decide which is best for your business needs. Top Tools at a Glance | | LinkedIn-anchored employee advocacy with auto-scheduling | User Review "Easy-to-use employee advocacy platform that delivers results" | | | Slack-integrated employee advocacy with gamified content sharing | User Review "All-in-One Social Management with Excellent Support and Smart Automations" | | | B2B employee advocacy with CRM-attributed reach | User Review "Oktopost Saves Time with Calendar View, SocialBI Insights, and Advocacy Tools" | | | Gamified pre-approved content sharing for advocacy | User Review "Versatile use cases and responsive Sociabble team" | | | Brand-approved content sharing inside Hootsuite workflows | User Review "One of the best tools to getting employees to post and reshare company content" | | | LinkedIn-native ambassador content distribution with gamified engagement | User Review "Using the Employee Advocacy solutions - new generated platform offered by Sharebee" | | | Pre-approved content sharing across employee networks | User Review "Grеat Tool for Amplifying Company Contеnt and Easy for Employееs to Usе" | | | Pre-approved content distribution through employee networks | User Review "A seamless way to officially share on social media." | | | Pre-approved content sharing across employee social networks | User Review "Intuitive community platform with creative features" | * * * Show More * * * ## How Do You Choose the Right Employee Advocacy Software? ### What You Should Know About Employee Advocacy Software ### What is Employee Advocacy Software? Employee advocacy software assists companies in driving brand recognition, increasing organic social sharing and engagement, and generating new leads through the voice of their employees. This type of software helps businesses build preapproved content libraries for their employees to access and share via mobile, email, or social media. Many of these tools offer gamification features to promote a higher volume of sharing amongst employees with their connections across social media. Some employee advocacy tools utilize artificial intelligence and machine learning to track company mentions and relevant third-party content. Additionally, these tools measure the content that produces the highest engagement, as well as how advocates impact a company’s marketing and recruiting efforts. Some employee advocacy tools don’t just include a company’s branded content, some allow employees to add their own media sources and blogs they are interested in sharing. This type of software often integrates with [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), and social media management software. Key Benefits of Employee Advocacy Software - Increases a company’s referral traffic and brand recognition - Helps build up employees as industry thought leaders and grow their professional networks - Assists companies in nurturing relationships with their employees and capture feedback in real time ### Why Use Employee Advocacy Software? Brands use employee advocacy software because consumers trust content and recommendations from people they know more than marketing messages directly from the brands themselves. This type of software enables employees to directly share and amplify branded and third-party content. **Positions employees as thought leaders —** This type of software enables organizations to invest in their employee’s personal and professional development. Employee advocacy software positions employees as brand advocates, thought leaders, and industry domain experts, which helps build up their personal brand across various social networks. **Increases brand awareness and recognition —** Increasing brand awareness is difficult to do organically, but employee advocacy software helps companies amplify their branded content and messaging in a more authentic way as the messaging is shared through their employees. The buyer journey is impacted earlier as employees’ personal relationships and networks build credibility and authenticity with the brand. **Improves internal communications within organizations —** While many benefits of employee advocacy software stem from external brand communications, it’s important to recognize the benefits this type of software brings to internal communications within a company. Organizations have an abundance of information that they need to share with their employees, and employee advocacy software makes it easier to stay organized on company news and announcements. **Enables social selling —** Social selling is a sales tactic that enables sales representatives to connect with people on social media networks to develop stronger relationships with them as part of the sales process. Employee advocacy software helps sales representatives connect with potential clients and increase their social media reach by enabling them to share curated, industry-related content. **Talent pool development —** Employee advocacy software helps increase a company’s brand awareness, and can also help draw attention to their active job openings. Job postings that are shared by employees are often received better than if they are shared directly from a brand. Thus, that employee is essentially sharing a personal endorsement for the company by promoting a job opening directly to their social network. ### Who Uses Employee Advocacy Software? Benefits of using employee advocacy spans across an entire organization. Marketing teams, sales teams, and human resource (HR) departments can all utilize this type of software. **Marketing teams —** Marketing departments use employee advocacy software to expand their reach through their employee’s social networks, which ensures more people become aware of their brand. This type of software also helps marketing teams increase earned media, including word-of-mouth or peer-to-peer referrals. **Sales teams —** Social selling through the use of employee advocacy software increases lead generation as it allows sales representatives to build and establish genuine relationships, as opposed to other sales tactics (i.e., cold calling). Employee advocacy software assists sales representatives in building their credibility through thought leadership, which enables them to create authority in their industry. **HR departments —** HR departments use employee advocacy software to help their employees feel more connected to their company’s mission, which can help with retention. An increasing number of people are applying for jobs online when they see their friends and professional networks post the opening on social media. HR departments also use this type of software to help with talent acquisition as employees post about company news, recaps from company events, and overall sentiment of working for the company. ### Employee Advocacy Software Features **Gamification —** To keep employees’ engagement rate with employee advocacy software high and ensure they keep coming back, most employee advocacy tools have gamification features. These gamification features include contests, leader boards, and prizes to encourage healthy competition amongst employees. **Mobile capability —** Social media engagement on mobile devices continues to increase as technology advances. Employee advocacy software enables mobile capabilities to allow employees to write, upload, and share content on mobile devices. For example, a reason an employee may need to post on their mobile device would be if they are attending a trade show or a live event where they want to post in real time. **Social media integration —** The ability for employee advocacy software to integrate with social media platforms enables employees to post content directly to various social networks (i.e., LinkedIn, Facebook, Twitter, etc.). **Reporting and analytics —** Employee advocacy software analyzes user engagement to better understand the impact of campaigns. This type of software monitors and tracks employee’s interactions and all of the content that is shared. Additionally, this feature allows organizations to track website traffic generated by employees’ sharing activity and the resulting conversions. **Content curation —** Content curation capabilities provide employees with a collection of preapproved content that they can share on social media networks. Additionally, third-party curated content not only helps increase engagement but also helps employees become thought leaders and share content that isn’t always tied to their company. **ROI calculator —** Some employee advocacy tools have an ROI calculator feature that helps brands determine the earned media value of the advocacy programs they are implementing. Other features of employee advocacy software: [Adoption Insights](https://www.g2.com/categories/employee-advocacy/f/adoption-insight), [Auto-Translation & Multiple Language Management](https://www.g2.com/categories/employee-advocacy/f/auto-translation-multiple-language-management), [KPI Tracking](https://www.g2.com/categories/employee-advocacy/f/kpi-tracking), and [Trends Capabilities](https://www.g2.com/categories/employee-advocacy/f/trends). ### Trends Related to Employee Advocacy Software **Employee empowerment —** Traditional employee advocacy campaigns were employer focused, as opposed to employee focused. When employee advocacy was introduced, brands were more concerned about what content they could encourage their employees to share that would boost their agenda and messaging, and not what employees would actually want to share with their personal networks. More and more employee advocacy tools and campaigns are focused on employee empowerment, which motivates employees to share content that is interesting to them, while also encouraging them to personalize their posts to their personal tone of voice. **Employee-generated content (EGC) —** User-generated content is any content (i.e., text, videos, images, etc.) that is created by people, rather than the brands themselves. EGC is content that is created and shared by employees. This type of content could be completely original content, or employees may add and share third-party content to their social networks. Employee advocacy software used to only be focused on content that was created by brands to increase awareness and recognition, but now this type of software is also focused on content that helps employees build their industry thought leadership. ### Software and Services Related to Employee Advocacy Software [**Customer advocacy software**](https://www.g2.com/categories/customer-advocacy) **—** Customer advocacy software is used by companies to enable their customers to promote their message, content, or products through word of mouth. The software helps acquire new customers, develop the brand identity, and engage loyal users. Brand advocacy software tends to be focused on either customer advocacy or employee advocacy, although there are a number of products that provide platforms for engaging both employees and customers. [**Social media management software**](https://www.g2.com/categories/social-media-mgmt) **—** Social media management software provides functionality to administer social media accounts, schedule posts, suggest content, and boost posts. The products often provide tools such as user access control, content creation, content libraries, calendars, scheduling, archives, and performance analytics. Employee advocacy software integrates with social media management software to enable employees to share content directly to their social networks.