# Best Employee Advocacy Software with Auto-translation & multiple language management Capabilities ## How Many Employee Advocacy Software Products Does G2 Track? **Total Products under this Category:** 45 ### Category Stats (Aug 2026) - **Average Rating:** 4.55/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Vulse (+1.32%) - Among all products in this category, Vulse recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Employee Advocacy Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 7,300+ Authentic Reviews - 45+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Employee Advocacy Software ![G2 Grid® for Employee Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/employee-advocacy/grids.png?focus%5B%5D=104472&focus%5B%5D=163098&focus%5B%5D=2913&focus%5B%5D=10460&focus%5B%5D=125854&focus%5B%5D=15277&focus%5B%5D=1391088&focus%5B%5D=4421) Highlighted products: DSMN8, Vista Social, Oktopost, Sociabble, Hootsuite Amplify, Sprout Social Employee Advocacy, Sharebee, and EveryoneSocial. Underlying data: [Grid® JSON](https://www.g2.com/categories/employee-advocacy/grids.json?focus%5B%5D=dsmn8&focus%5B%5D=vista-social&focus%5B%5D=oktopost&focus%5B%5D=sociabble&focus%5B%5D=hootsuite-amplify&focus%5B%5D=sprout-social-employee-advocacy&focus%5B%5D=sharebee&focus%5B%5D=everyonesocial) **Sponsored** ### Alchemer Reputation Management Alchemer Reputation Management (formerly Chatmeter) is a multi-location reputation and customer experience platform that helps enterprise and multi-site brands manage reviews, analyze customer sentiment, and drive location-level improvements at scale. Built specifically for organizations operating across dozens, hundreds, or thousands of locations, it goes beyond basic review monitoring to connect feedback directly to operational action. What is Alchemer Reputation Management used for? Alchemer Reputation Management is used to monitor and respond to online reviews across platforms, analyze customer sentiment by location, standardize feedback workflows across distributed teams, and surface location-specific insights that drive measurable improvements in customer experience. Common use cases include multi-location review response programs, Voice of Customer (VoC) initiatives, franchise experience management, and brand reputation monitoring across social media and review sites. Who is Alchemer Reputation Management for? Alchemer Reputation Management is purpose-built for corporate teams and regional managers overseeing multiple physical locations — including retail chains, restaurant groups, healthcare networks, hospitality brands, financial services branches, and franchise systems. It serves CX leaders, marketing teams, and operations managers who need a single, unified view of customer sentiment across their entire location portfolio. Key capabilities: - Centralized review and feedback aggregation from Google, Yelp, social media, surveys, and other channels — unified into a single location-level dashboard - AI-powered sentiment and thematic analysis that identifies the underlying drivers of customer satisfaction and dissatisfaction beyond star ratings and scores - At-scale review response tools that enable teams to respond to customer feedback promptly and consistently across every location - Standardized workflows that give frontline operators and regional managers clear, prioritized, actionable guidance — not just data - Location-specific action prioritization that transforms unstructured feedback into ranked improvement opportunities by site - Cross-location benchmarking to identify top-performing locations, flag underperformers, and share best practices across the organization How does Alchemer Reputation Management compare to other reputation management platforms? Unlike general-purpose review management tools, Alchemer Reputation Management is built for the operational complexity of multi-location enterprises. Where platforms like Birdeye or Podium focus primarily on review generation and automation, Alchemer emphasizes turning feedback into location-level operational action — making it a strong fit for brands that need to drive consistent customer experiences across a distributed footprint, not just improve their star ratings. Bottom line: Alchemer Reputation Management helps multi-location brands close the gap between listening to customers and acting on what they say — delivering consistent, high-quality experiences at every location and protecting brand reputation at scale. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1436&secure%5Bchosen_at%5D=2026-08-01T12%3A35%3A55Z&secure%5Bdisplayable_resource_id%5D=262&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=18216&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18216&secure%5Bresource_id%5D=1436&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femployee-advocacy%2Ff%2Fauto-translation-multiple-language-management&secure%5Btoken%5D=52cef059aa4e7d906af88977931df6cc6e6c65aefe07522f59f3ccc4cda7b012&secure%5Burl%5D=https%3A%2F%2Fwww.alchemer.com%2Fl%2Falchemer-reputation-management-g2&secure%5Burl_type%5D=custom_url) ### [DSMN8](https://www.g2.com/products/dsmn8/reviews) DSMN8 is the #1 employee advocacy platform, trusted by global brands like McKinsey, Nokia, and Dropbox. Our software makes it effortless for employees to become authentic brand advocates, social sellers, and thought leaders on social media. How DSMN8 works: 1. Centralize content in a custom-branded feed. 2. Enable employees to share approved content from desktop and mobile. 3. Measure results and ROI with the industry-leading analytics suite. Why DSMN8 stands out: - AI-powered content creation: Generate share-ready social media posts in seconds, always aligned with your company's tone of voice. - Dynamic Display: Give employees multiple images, captions, and formats (including LinkedIn carousels, documents & video) for every post, so content feels authentic, not copy-paste. - Boost Post: Advocates can amplify company or executive posts with one click, maximizing reach and engagement. - Executive Influence: Elevate leaders on LinkedIn with dedicated tools for building thought leadership and delegating access securely. - Prove ROI: Track impact with advanced UTM tracking and customizable analytics dashboards. Export data for use in your chosen analytics software. Helping our clients empower their employees drives how we work, motivating us to deliver cutting-edge solutions and top-tier customer support. As a result, DSMN8 users have ranked us #1 for employee advocacy, and we've been recognized on additional G2 'Best Of' lists, including: Top 50 UK Software Companies #1 Employee Advocacy Software #1 Momentum Leader for Employee Advocacy #1 Most Implementable Solution #1 Easiest Setup #1 Best Est. ROI #1 Best Results From marketing and sales to recruitment and internal communications, DSMN8 drives scalable results and measurable ROI. For more information, visit DSMN8.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,132 #### How Do G2 Users Rate DSMN8? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10) - **Integrations:** 8.5/10 (Category avg: 8.4/10) - **Content optimization:** 8.9/10 (Category avg: 8.7/10) - **Coworker content:** 8.5/10 (Category avg: 8.1/10) #### Who Is the Company Behind DSMN8? - **Seller:** [DSMN8](https://www.g2.com/sellers/dsmn8) - **Company Website:** dsmn8.com - **Year Founded:** 2016 - **HQ Location:** Cambridge, Cambridgeshire - **Twitter:** @dsmn8 2,647 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49bedfdac08704bc6d572f92517f9835047846d00b016371b0682e59b1cccbc0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13241739%2F&secure%5Burl_type%5D=linkedin_company_website) 56 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Recruitment Consultant, Account Executive - **Top Industries:** Telecommunications, Information Technology and Services - **Company Size:** 69% Large, 23% Medium #### What Do G2 Reviewers Say About DSMN8? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of DSMN8, enjoying its user-friendly setup and seamless navigation for content sharing. - Users appreciate the **easy sharing** capabilities of DSMN8, enabling quick and effortless dissemination of important updates. - Users appreciate the **sharing ease** of DSMN8, enabling quick and efficient dissemination of company news. - Users love the **automatic posting and content centralization** features, enhancing visibility and saving valuable time. - Users value the **ease of content sharing** through DSMN8, enhancing networking and social media presence effortlessly. ##### Cons - Users experience **sharing limitations** on DSMN8, hindering their ability to promote their company effectively on social media. - Users report **sharing issues** with DSMN8, finding Twitter/X sharing dysfunctional and desiring better control over post visibility. - Users express concern over **limited content availability** , feeling there aren't enough articles to share consistently. - Users find the **three-post limit** restrictive, hindering effective advocacy for their companies on social media. - Users experience **irrelevant content** that sometimes lacks domain specificity and consistency in language, affecting usability. #### What Are Recent G2 Reviews of DSMN8? **["Easy-to-use employee advocacy platform that delivers results"](https://www.g2.com/survey_responses/dsmn8-review-13184631)** **Rating:** 4.0/5.0 stars _— Jean S._ [Read full review](https://www.g2.com/survey_responses/dsmn8-review-13184631) **["Quite Useful Platform for Companies"](https://www.g2.com/survey_responses/dsmn8-review-6835803)** **Rating:** 4.5/5.0 stars _— Yogesh K._ [Read full review](https://www.g2.com/survey_responses/dsmn8-review-6835803) #### What Are G2 Users Discussing About DSMN8? - [What is DSMN8 used for?](https://www.g2.com/discussions/what-is-dsmn8-used-for) - 4 comments, 2 upvotes ### [Sociabble](https://www.g2.com/products/sociabble/reviews) Sociabble is part of Poppulo Employee Experience, the all-in-one platform for internal communication, intranet, knowledge management, and employee advocacy. Sociabble is a multichannel SaaS solution designed to communicate effectively with all employees, from office to field. It is built to provide the same rich, intuitive, and efficient experience on mobile and desktop. A solution designed for the challenges of large organizations Sociabble supports complex international organizations by offering precise audience management and multilingual capabilities, including instant translation. Employee onboarding is simplified through secure and structured identification protocols (SSO, whitelisting, etc.), enabling large-scale deployment. Sociabble partners with global leaders across various industries, such as AXA, Coca-Cola CCEP, Tata Consultancy Services, Primark, and CMA CGM. A single platform to meet multiple strategic needs Sociabble is highly customizable, designed to adapt to the priorities and challenges specific to each organization. It can be deployed in different ways depending on the desired use cases: • Internal communication tool, to share key news and announcements in an engaging way. • Modern intranet, to centralize content, applications, documents, and daily-use resources. • Knowledge base, to structure, share, and make internal knowledge easily accessible to all employees. • Employee and leader advocacy solution, to amplify the voice of the company and its executives on social media. Each organization activates only the functional modules it needs and can evolve the platform over time, in line with its strategy and usage. Communicate and engage all employees through the most comprehensive multichannel distribution on the market Sociabble aggregates content from enterprise social networks, curation tools, official announcements, and internal contributions. This content is then organized into thematic spaces and highlighted in a personalized feed unique to each employee. The platform makes it easy to distribute messages across all communication channels used in the organization: • TV screens • Newsletters • Social media • Mobile app • Desktop version • Microsoft Teams • Intranet & SharePoint Employees thus receive the right information at the right time, on the channels they use daily. The result: communication that is more visible, coherent, and engaging for all teams, from office to field. Engagement mechanics built into the core of the platform Gamification, recognition messages, points, leaderboards, and rewards are natively integrated into the platform. These features help highlight contributions, motivate employees, and strengthen engagement without adding operational complexity for your teams. A platform recognized by experts for its advanced AI capabilities\* Ask AI is the conversational entry point of the platform. It allows employees and communication teams to easily perform many actions directly from Sociabble. Key use cases include: • Content generation and adaptation: creating news, visuals, quizzes, video dubbing, transcription, and chaptering of videos and podcasts, etc. • Intelligent search, RAG, and specialized AI agents: fast access to relevant information, both within Sociabble and connected sources. • Integration of “Micro-apps”: performing everyday tasks (leave requests, IT tickets, etc.) via third-party tools like Workday, ServiceNow, or SAP, without leaving the platform. With Ask AI, Sociabble becomes a true productivity accelerator for all employees. High standards of security and compliance Sociabble meets the security standards expected by the most demanding organizations. The platform is ISO 27001 certified, natively GDPR-compliant, and hosted with geo-redundancy on Microsoft Azure in Europe. Companies thus maintain full control over their data and usage. In conclusion, Sociabble is a robust, secure, and scalable platform designed to sustainably support internal communication, knowledge management, and employee advocacy strategies for large organizations, regardless of their size or complexity. \*According to the ClearBox Intranet & Employee Experience 2025 Report **Average Rating:** 4.7/5.0 **Total Reviews:** 401 #### How Do G2 Users Rate Sociabble? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10) - **Integrations:** 8.9/10 (Category avg: 8.4/10) - **Content optimization:** 9.0/10 (Category avg: 8.7/10) - **Coworker content:** 8.9/10 (Category avg: 8.1/10) #### Who Is the Company Behind Sociabble? - **Seller:** [Poppulo](https://www.g2.com/sellers/poppulo) - **Company Website:** www.poppulo.com - **Year Founded:** 1996 - **HQ Location:** Denver, US - **Twitter:** @poppulosays 5,377 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a03973f4e6267f79e556209fbfdd4cf0f1cff029db1b91995dbf51f7f3450417&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10831339%2F&secure%5Burl_type%5D=linkedin_company_website) 545 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Communications Manager - **Top Industries:** Information Technology and Services, Insurance - **Company Size:** 56% Large, 40% Medium #### What Do G2 Reviewers Say About Sociabble? _AI-generated summary from verified user reviews_ ##### Pros - Users find Sociabble's **ease of use** exceptional, benefiting from its intuitive design and active user support. - Users praise the **quick and excellent customer support** of Sociabble, enhancing their overall experience and satisfaction. - Users find Sociabble **incredibly helpful** for enhancing team engagement and simplifying social media promotions across networks. - Users appreciate the **employee engagement** features of Sociabble, enhancing communication and fostering team connections effortlessly. - Users appreciate how Sociabble's **comprehensive features** simplify employee advocacy and enhance communication effortlessly. ##### Cons - Users note a **lack of features** in Sociabble, wishing for enhancements like tracking and scheduling capabilities. - Users face **confusion** due to the tool's complexity and the need for better guidance on its features. - Users report **limited customization** options, making it difficult to tailor the platform for effective communication. - Users find Sociabble has **limited features** , with a need for improved customization and analytics capabilities. - Users criticize the **poor design** of Sociabble, noting its complicated UX and need for significant improvements. #### What Are Recent G2 Reviews of Sociabble? **["Sociabble Makes Employee Communication and Engagement Easy"](https://www.g2.com/survey_responses/sociabble-review-12897928)** **Rating:** 4.0/5.0 stars _— Nour A._ [Read full review](https://www.g2.com/survey_responses/sociabble-review-12897928) **["Versatile use cases and responsive Sociabble team"](https://www.g2.com/survey_responses/sociabble-review-13061507)** **Rating:** 4.0/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/sociabble-review-13061507) #### What Are G2 Users Discussing About Sociabble? - [What is Sociabble used for?](https://www.g2.com/discussions/what-is-sociabble-used-for) ### [SoAmpli](https://www.g2.com/products/soampli/reviews) SoAmpli is an award-winning advocate marketing and sales SaaS platform. Through a beautiful and user-friendly interface, SoAmpli helps companies turn their sales team into social selling stars increasing sales and powering brands. The SoAmpli platform facilitates the creation of a centralised space for heads of marketing and social media managers to quickly distribute fully-approved, 100% on-brand content to their sales team and employees, making it extremely easy for users to post – or schedule in advance - company content on their personal social media profiles. Users can attach a number of social media accounts to their SoAmpli profile, including Twitter, Facebook, LinkedIn and Instagram. All links are automatically shortened, which allows to follow their journey through the web and bring back information regarding click-throughs, number of shares and overall reach. Companies can then gather unique insight with SoAmpli’s real time statistics and downloadable dashboards to help measure success and showcase social content’s ROI. Within 30 days, SoAmpli can generate 30% more relevant prospecting for companies, boosting and showcasing the ROI of their digital content, while gaining unique insight and accessing new, untapped routes to market on social media. At the same time, SoAmpli helps bridge the highly expensive gap between the marketing and sales disciplines, effectively providing sales team with content ammunition – created by marketing - to close more deals and foster stronger relationships on social media. **Average Rating:** 4.7/5.0 **Total Reviews:** 11 #### How Do G2 Users Rate SoAmpli? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10) #### Who Is the Company Behind SoAmpli? - **Seller:** [SoAmpli](https://www.g2.com/sellers/soampli) - **Year Founded:** 2014 - **HQ Location:** London, United Kingdom - **Twitter:** @SoAmpli 2,352 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d0d55890e998e72e76ada4d72ef3c93413c4520fff8357aefcdfe02edd120e1e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5144608%2F&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 67% Small, 42% Medium #### What Are Recent G2 Reviews of SoAmpli? **["Easy-to-Use Employee Advocacy That Scales LinkedIn Reach"](https://www.g2.com/survey_responses/soampli-review-12515533)** **Rating:** 4.5/5.0 stars _— James E._ [Read full review](https://www.g2.com/survey_responses/soampli-review-12515533) **["SoAmpli is a tremendous tool to leverage social media as a top line sales growth machine"](https://www.g2.com/survey_responses/soampli-review-896221)** **Rating:** 5.0/5.0 stars _— Craig A._ [Read full review](https://www.g2.com/survey_responses/soampli-review-896221) #### What Are G2 Users Discussing About SoAmpli? - [What is SoAmpli used for?](https://www.g2.com/discussions/what-is-soampli-used-for) Spotlight Categories [Electronic Data Interchange (EDI) Software](https://www.g2.com/categories/electronic-data-interchange-edi) [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) [Cloud Infrastructure Monitoring Tools and Software](https://www.g2.com/categories/cloud-infrastructure-monitoring) [Low-Code Development Platforms](https://www.g2.com/categories/low-code-development-platforms) [User Research Tools](https://www.g2.com/categories/user-research) Similar Categories - [Customer Advocacy](/categories/customer-advocacy) [Browse Employee Advocacy Themes](/categories/employee-advocacy/themes) Benefits of Employee Advocacy Software with Auto-translation & multiple language management capabilities include: Provides features for users to autotranslate social posts into multiple languages Below are the top-rated Employee Advocacy Software with Auto-translation & multiple language management capabilities, as verified by G2’s Research team. Real users have identified Auto-translation & multiple language management as an important function of Employee Advocacy Software. Compare different products that offer this feature so you can decide which is best for your business needs. Top Tools at a Glance | | LinkedIn-anchored employee advocacy with auto-scheduling | User Review "Easy-to-use employee advocacy platform that delivers results" | | | Slack-integrated employee advocacy with gamified content sharing | User Review "All-in-One Social Management with Excellent Support and Smart Automations" | | | B2B employee advocacy with CRM-attributed reach | User Review "Oktopost Saves Time with Calendar View, SocialBI Insights, and Advocacy Tools" | | | Gamified pre-approved content sharing for advocacy | User Review "Versatile use cases and responsive Sociabble team" | | | Brand-approved content sharing inside Hootsuite workflows | User Review "One of the best tools to getting employees to post and reshare company content" | | | LinkedIn-native ambassador content distribution with gamified engagement | User Review "Using the Employee Advocacy solutions - new generated platform offered by Sharebee" | | | Pre-approved content sharing across employee networks | User Review "Grеat Tool for Amplifying Company Contеnt and Easy for Employееs to Usе" | | | Pre-approved content distribution through employee networks | User Review "A seamless way to officially share on social media." | | | Pre-approved content sharing across employee social networks | User Review "Intuitive community platform with creative features" | * * * Show More * * * ## How Do You Choose the Right Employee Advocacy Software? ### What You Should Know About Employee Advocacy Software ### What is Employee Advocacy Software? Employee advocacy software assists companies in driving brand recognition, increasing organic social sharing and engagement, and generating new leads through the voice of their employees. This type of software helps businesses build preapproved content libraries for their employees to access and share via mobile, email, or social media. Many of these tools offer gamification features to promote a higher volume of sharing amongst employees with their connections across social media. Some employee advocacy tools utilize artificial intelligence and machine learning to track company mentions and relevant third-party content. Additionally, these tools measure the content that produces the highest engagement, as well as how advocates impact a company’s marketing and recruiting efforts. Some employee advocacy tools don’t just include a company’s branded content, some allow employees to add their own media sources and blogs they are interested in sharing. This type of software often integrates with [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), and social media management software. Key Benefits of Employee Advocacy Software - Increases a company’s referral traffic and brand recognition - Helps build up employees as industry thought leaders and grow their professional networks - Assists companies in nurturing relationships with their employees and capture feedback in real time ### Why Use Employee Advocacy Software? Brands use employee advocacy software because consumers trust content and recommendations from people they know more than marketing messages directly from the brands themselves. This type of software enables employees to directly share and amplify branded and third-party content. **Positions employees as thought leaders —** This type of software enables organizations to invest in their employee’s personal and professional development. Employee advocacy software positions employees as brand advocates, thought leaders, and industry domain experts, which helps build up their personal brand across various social networks. **Increases brand awareness and recognition —** Increasing brand awareness is difficult to do organically, but employee advocacy software helps companies amplify their branded content and messaging in a more authentic way as the messaging is shared through their employees. The buyer journey is impacted earlier as employees’ personal relationships and networks build credibility and authenticity with the brand. **Improves internal communications within organizations —** While many benefits of employee advocacy software stem from external brand communications, it’s important to recognize the benefits this type of software brings to internal communications within a company. Organizations have an abundance of information that they need to share with their employees, and employee advocacy software makes it easier to stay organized on company news and announcements. **Enables social selling —** Social selling is a sales tactic that enables sales representatives to connect with people on social media networks to develop stronger relationships with them as part of the sales process. Employee advocacy software helps sales representatives connect with potential clients and increase their social media reach by enabling them to share curated, industry-related content. **Talent pool development —** Employee advocacy software helps increase a company’s brand awareness, and can also help draw attention to their active job openings. Job postings that are shared by employees are often received better than if they are shared directly from a brand. Thus, that employee is essentially sharing a personal endorsement for the company by promoting a job opening directly to their social network. ### Who Uses Employee Advocacy Software? Benefits of using employee advocacy spans across an entire organization. Marketing teams, sales teams, and human resource (HR) departments can all utilize this type of software. **Marketing teams —** Marketing departments use employee advocacy software to expand their reach through their employee’s social networks, which ensures more people become aware of their brand. This type of software also helps marketing teams increase earned media, including word-of-mouth or peer-to-peer referrals. **Sales teams —** Social selling through the use of employee advocacy software increases lead generation as it allows sales representatives to build and establish genuine relationships, as opposed to other sales tactics (i.e., cold calling). Employee advocacy software assists sales representatives in building their credibility through thought leadership, which enables them to create authority in their industry. **HR departments —** HR departments use employee advocacy software to help their employees feel more connected to their company’s mission, which can help with retention. An increasing number of people are applying for jobs online when they see their friends and professional networks post the opening on social media. HR departments also use this type of software to help with talent acquisition as employees post about company news, recaps from company events, and overall sentiment of working for the company. ### Employee Advocacy Software Features **Gamification —** To keep employees’ engagement rate with employee advocacy software high and ensure they keep coming back, most employee advocacy tools have gamification features. These gamification features include contests, leader boards, and prizes to encourage healthy competition amongst employees. **Mobile capability —** Social media engagement on mobile devices continues to increase as technology advances. Employee advocacy software enables mobile capabilities to allow employees to write, upload, and share content on mobile devices. For example, a reason an employee may need to post on their mobile device would be if they are attending a trade show or a live event where they want to post in real time. **Social media integration —** The ability for employee advocacy software to integrate with social media platforms enables employees to post content directly to various social networks (i.e., LinkedIn, Facebook, Twitter, etc.). **Reporting and analytics —** Employee advocacy software analyzes user engagement to better understand the impact of campaigns. This type of software monitors and tracks employee’s interactions and all of the content that is shared. Additionally, this feature allows organizations to track website traffic generated by employees’ sharing activity and the resulting conversions. **Content curation —** Content curation capabilities provide employees with a collection of preapproved content that they can share on social media networks. Additionally, third-party curated content not only helps increase engagement but also helps employees become thought leaders and share content that isn’t always tied to their company. **ROI calculator —** Some employee advocacy tools have an ROI calculator feature that helps brands determine the earned media value of the advocacy programs they are implementing. Other features of employee advocacy software: [Adoption Insights](https://www.g2.com/categories/employee-advocacy/f/adoption-insight), [Auto-Translation & Multiple Language Management](https://www.g2.com/categories/employee-advocacy/f/auto-translation-multiple-language-management), [KPI Tracking](https://www.g2.com/categories/employee-advocacy/f/kpi-tracking), and [Trends Capabilities](https://www.g2.com/categories/employee-advocacy/f/trends). ### Trends Related to Employee Advocacy Software **Employee empowerment —** Traditional employee advocacy campaigns were employer focused, as opposed to employee focused. When employee advocacy was introduced, brands were more concerned about what content they could encourage their employees to share that would boost their agenda and messaging, and not what employees would actually want to share with their personal networks. More and more employee advocacy tools and campaigns are focused on employee empowerment, which motivates employees to share content that is interesting to them, while also encouraging them to personalize their posts to their personal tone of voice. **Employee-generated content (EGC) —** User-generated content is any content (i.e., text, videos, images, etc.) that is created by people, rather than the brands themselves. EGC is content that is created and shared by employees. This type of content could be completely original content, or employees may add and share third-party content to their social networks. Employee advocacy software used to only be focused on content that was created by brands to increase awareness and recognition, but now this type of software is also focused on content that helps employees build their industry thought leadership. ### Software and Services Related to Employee Advocacy Software [**Customer advocacy software**](https://www.g2.com/categories/customer-advocacy) **—** Customer advocacy software is used by companies to enable their customers to promote their message, content, or products through word of mouth. The software helps acquire new customers, develop the brand identity, and engage loyal users. Brand advocacy software tends to be focused on either customer advocacy or employee advocacy, although there are a number of products that provide platforms for engaging both employees and customers. [**Social media management software**](https://www.g2.com/categories/social-media-mgmt) **—** Social media management software provides functionality to administer social media accounts, schedule posts, suggest content, and boost posts. The products often provide tools such as user access control, content creation, content libraries, calendars, scheduling, archives, and performance analytics. Employee advocacy software integrates with social media management software to enable employees to share content directly to their social networks.