Best Employee Advocacy Software with KPI Tracking Capabilities

How Many Employee Advocacy Software Products Does G2 Track?

Total Products under this Category: 51

Category Stats (Sep 2026)

  • Average Rating: 4.55/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Heyoo.ai - Employee Advocacy and Thought Leadership for LinkedIn (+2.78%) - Among all products in this category, Heyoo.ai - Employee Advocacy and Thought Leadership for LinkedIn recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Employee Advocacy Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 7,400+ Authentic Reviews
  • 51+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Employee Advocacy Software

G2 Grid® for Employee Advocacy Software plotting products by satisfaction and market presence

Highlighted products: DSMN8, Vista Social, Oktopost, Sociabble, Hootsuite Amplify, Sprout Social Employee Advocacy, EveryoneSocial, and Sharebee.

Underlying data: [Grid® JSON](https://www.g2.com/categories/employee-advocacy/grids.json?focus%5B%5D=dsmn8&focus%5B%5D=vista-social&focus%5B%5D=oktopost&focus%5B%5D=sociabble&focus%5B%5D=hootsuite-amplify&focus%5B%5D=sprout-social-employee-advocacy&focus%5B%5D=everyonesocial&focus%5B%5D=sharebee)

Oktopost

Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform.

Average Rating: 4.4/5.0

Total Reviews: 197

How Do G2 Users Rate Oktopost?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Integrations: 9.6/10 (Category avg: 8.4/10)
  • Content optimization: 9.6/10 (Category avg: 8.7/10)
  • Coworker content: 8.7/10 (Category avg: 8.2/10)

Who Is the Company Behind Oktopost?

  • Seller: Oktopost
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Ramat Gan, Israel
  • Twitter: @Oktopost
    4,069 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    135 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 49% Medium, 27% Large

What Do G2 Reviewers Say About Oktopost?

AI-generated summary from verified user reviews

Pros
  • Users find Oktopost's interface to be intuitive and user-friendly, making social media management a smooth experience.
  • Users highly value Oktopost's post scheduling, enabling effortless organization and management of social media campaigns.
  • Users value Oktopost for its intuitive features, enhancing social media management and streamlining analytics and advocacy efforts.
  • Users appreciate the efficient scheduling capabilities of Oktopost, which streamline their social media management and campaigns.
  • Users appreciate the intuitive analytics of Oktopost, enhancing social media insights and campaign tracking effortlessly.
Cons
  • Users highlight that data inaccuracies and lengthy response times hinder effective use of Oktopost's features.
  • Users are disappointed by the missing features in Oktopost, including ineffective social listening and basic AI capabilities.
  • Users face issues with data inaccuracy, experiencing discrepancies and lengthy response times for fixes in Oktopost.
  • Users report inaccurate analytics from Oktopost, leading to confusion and complications in data attribution and insights.
  • Users often experience limited analytics with Oktopost, facing inaccuracies and delays in data insights and collaboration.

What Are Recent G2 Reviews of Oktopost?

Sociabble

Sociabble is part of Poppulo Employee Experience, the all-in-one platform for internal communication, intranet, knowledge management, and employee advocacy. Sociabble is a multichannel SaaS solution designed to communicate effectively with all employees, from office to field. It is built to provide the same rich, intuitive, and efficient experience on mobile and desktop. A solution designed for the challenges of large organizations Sociabble supports complex international organizations by offering precise audience management and multilingual capabilities, including instant translation. Employee onboarding is simplified through secure and structured identification protocols (SSO, whitelisting, etc.), enabling large-scale deployment. Sociabble partners with global leaders across various industries, such as AXA, Coca-Cola CCEP, Tata Consultancy Services, Primark, and CMA CGM. A single platform to meet multiple strategic needs Sociabble is highly customizable, designed to adapt to the priorities and challenges specific to each organization. It can be deployed in different ways depending on the desired use cases: • Internal communication tool, to share key news and announcements in an engaging way. • Modern intranet, to centralize content, applications, documents, and daily-use resources. • Knowledge base, to structure, share, and make internal knowledge easily accessible to all employees. • Employee and leader advocacy solution, to amplify the voice of the company and its executives on social media. Each organization activates only the functional modules it needs and can evolve the platform over time, in line with its strategy and usage. Communicate and engage all employees through the most comprehensive multichannel distribution on the market Sociabble aggregates content from enterprise social networks, curation tools, official announcements, and internal contributions. This content is then organized into thematic spaces and highlighted in a personalized feed unique to each employee. The platform makes it easy to distribute messages across all communication channels used in the organization: • TV screens • Newsletters • Social media • Mobile app • Desktop version • Microsoft Teams • Intranet & SharePoint Employees thus receive the right information at the right time, on the channels they use daily. The result: communication that is more visible, coherent, and engaging for all teams, from office to field. Engagement mechanics built into the core of the platform Gamification, recognition messages, points, leaderboards, and rewards are natively integrated into the platform. These features help highlight contributions, motivate employees, and strengthen engagement without adding operational complexity for your teams. A platform recognized by experts for its advanced AI capabilities* Ask AI is the conversational entry point of the platform. It allows employees and communication teams to easily perform many actions directly from Sociabble. Key use cases include: • Content generation and adaptation: creating news, visuals, quizzes, video dubbing, transcription, and chaptering of videos and podcasts, etc. • Intelligent search, RAG, and specialized AI agents: fast access to relevant information, both within Sociabble and connected sources. • Integration of “Micro-apps”: performing everyday tasks (leave requests, IT tickets, etc.) via third-party tools like Workday, ServiceNow, or SAP, without leaving the platform. With Ask AI, Sociabble becomes a true productivity accelerator for all employees. High standards of security and compliance Sociabble meets the security standards expected by the most demanding organizations. The platform is ISO 27001 certified, natively GDPR-compliant, and hosted with geo-redundancy on Microsoft Azure in Europe. Companies thus maintain full control over their data and usage. In conclusion, Sociabble is a robust, secure, and scalable platform designed to sustainably support internal communication, knowledge management, and employee advocacy strategies for large organizations, regardless of their size or complexity. *According to the ClearBox Intranet & Employee Experience 2025 Report

Average Rating: 4.7/5.0

Total Reviews: 421

How Do G2 Users Rate Sociabble?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Integrations: 8.9/10 (Category avg: 8.4/10)
  • Content optimization: 9.0/10 (Category avg: 8.7/10)
  • Coworker content: 8.9/10 (Category avg: 8.2/10)

Who Is the Company Behind Sociabble?

  • Seller: Poppulo
  • Company Website:
  • Year Founded: 1996
  • HQ Location: Denver, US
  • Twitter: @poppulosays
    5,377 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    544 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Communications Manager
  • Top Industries: Information Technology and Services, Insurance
  • Company Size: 56% Large, 40% Medium

What Do G2 Reviewers Say About Sociabble?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Sociabble, finding the platform intuitive and efficient for communication.
  • Users appreciate the responsive customer support of Sociabble, enhancing their engagement and internal communication efforts.
  • Users appreciate the user-friendly interface of Sociabble, making content sharing and employee engagement effortless.
  • Users value the easy content sharing and personalized feeds of Sociabble, enhancing employee engagement and internal communication.
  • Users admire the user-friendly interface of Sociabble, facilitating easy navigation and content sharing for everyone.
Cons
  • Users find the missing features challenging, leading to confusion and slow adoption among team members.
  • Users often experience confusion due to the tool's non-intuitive design and overwhelming options, affecting usability.
  • Users express frustration with limited customization, impacting branding and the overall user experience on Sociabble.
  • Users find Sociabble's limited features frustrating, affecting personalization and analytical capabilities for effective communication.
  • Users identify poor design in Sociabble, noting its lack of intuitiveness and branding issues affecting user experience.

What Are Recent G2 Reviews of Sociabble?

What Are G2 Users Discussing About Sociabble?

MarketBeam

MarketBeam is the first and the only compliant social media management platform designed specifically for highly regulated industries such as Pharma, MedTech, and Financial Services. Our mission is to help businesses of all sizes manage social media according to their industry regulatory compliance and governance. Our Platform Offers: AI Content Creation: Generate compliant, engaging content tailored to your industry. Automated Publishing: Streamline your social media workflows with scheduled, multi-platform publishing. Employee Advocacy: Empower your employees to safely share branded content, extending your reach organically. Advanced Analytics and Monitoring: Gain valuable insights and monitor your social media performance while ensuring compliance with industry regulations. Why Choose MarketBeam? - Increase Engagement: Drive higher engagement rates through personalized content recommendations. - Boost Productivity: Streamline your social media workflows with our user-friendly platform. - Measure Success: Access detailed reports to measure ROI and refine your strategies. Our customers' say, they . Increased LinkedIn reach by 3000% . Increased clickthroughs by 15X . Had most successful marketing campaigns with MarketBeam Most popular features, . Social Drip Campaign . Executive Branding . Content and Audience 360 Integrations, . Veeva PromoMats . Slack . HubSpot . LinkedIn . Meta . X

Average Rating: 4.7/5.0

Total Reviews: 34

How Do G2 Users Rate MarketBeam?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Integrations: 6.1/10 (Category avg: 8.4/10)
  • Content optimization: 9.2/10 (Category avg: 8.7/10)
  • Coworker content: 7.9/10 (Category avg: 8.2/10)

Who Is the Company Behind MarketBeam?

  • Seller: MarketBeam
  • Year Founded: 2017
  • HQ Location: Los Altos, CA
  • Twitter: @MarketBeamInc
    413 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 66% Medium, 29% Small

What Do G2 Reviewers Say About MarketBeam?

AI-generated summary from verified user reviews

Pros
  • Users find MarketBeam to be intuitive and easy to integrate, enabling quick tasks with minimal clicks.
  • Users appreciate the intuitive integrations with LinkedIn and Facebook, making tasks effortless and quick.
  • Users love the intuitive post scheduling feature, making integration with LinkedIn and Facebook seamless and easy.

What Are Recent G2 Reviews of MarketBeam?

What Are G2 Users Discussing About MarketBeam?

PostBeyond by Influitive

PostBeyond is an employee advocacy and social selling platform, where marketers can activate and engage employees to share content with their social networks on behalf of their brand. Our vision is to empower companies to fearlessly evolve their social transformation. Today, over 100+ customers around the globe use PostBeyond to transform enhance brand visibility, generate qualified leads, establish thought leadership, and build a winning employer brand. PostBeyond provides a scalable solution that puts the employee first. This impacts the products we build and how we support our customers – from user experience to customer success.

Average Rating: 4.6/5.0

Total Reviews: 382

How Do G2 Users Rate PostBeyond by Influitive?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.4/10)
  • Integrations: 9.0/10 (Category avg: 8.4/10)
  • Content optimization: 9.1/10 (Category avg: 8.7/10)
  • Coworker content: 9.1/10 (Category avg: 8.2/10)

Who Is the Company Behind PostBeyond by Influitive?

  • Seller: Jigsaw Interactive
  • Year Founded: 2008
  • HQ Location: Alpharetta, GA
  • Twitter: @JigsawInteract
    2,025 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 56% Large, 40% Medium

What Do G2 Reviewers Say About PostBeyond by Influitive?

AI-generated summary from verified user reviews

Pros
  • Users love PostBeyond for its effective brand promotion, empowering employees to become active and engaging advocates.
  • Users value the engagement capabilities of PostBeyond, effectively empowering employees to become brand advocates through gamification.
  • Users appreciate the sharing efficiency of PostBeyond, enjoying streamlined content dissemination through a simplified social sharing model.

What Are Recent G2 Reviews of PostBeyond by Influitive?

What Are G2 Users Discussing About PostBeyond by Influitive?

SoAmpli

SoAmpli is an award-winning advocate marketing and sales SaaS platform. Through a beautiful and user-friendly interface, SoAmpli helps companies turn their sales team into social selling stars increasing sales and powering brands. The SoAmpli platform facilitates the creation of a centralised space for heads of marketing and social media managers to quickly distribute fully-approved, 100% on-brand content to their sales team and employees, making it extremely easy for users to post – or schedule in advance - company content on their personal social media profiles. Users can attach a number of social media accounts to their SoAmpli profile, including Twitter, Facebook, LinkedIn and Instagram. All links are automatically shortened, which allows to follow their journey through the web and bring back information regarding click-throughs, number of shares and overall reach. Companies can then gather unique insight with SoAmpli’s real time statistics and downloadable dashboards to help measure success and showcase social content’s ROI. Within 30 days, SoAmpli can generate 30% more relevant prospecting for companies, boosting and showcasing the ROI of their digital content, while gaining unique insight and accessing new, untapped routes to market on social media. At the same time, SoAmpli helps bridge the highly expensive gap between the marketing and sales disciplines, effectively providing sales team with content ammunition – created by marketing - to close more deals and foster stronger relationships on social media.

Average Rating: 4.7/5.0

Total Reviews: 11

How Do G2 Users Rate SoAmpli?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.4/10)

Who Is the Company Behind SoAmpli?

  • Seller: SoAmpli
  • Year Founded: 2014
  • HQ Location: London, United Kingdom
  • Twitter: @SoAmpli
    2,352 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 42% Medium

What Are Recent G2 Reviews of SoAmpli?

What Are G2 Users Discussing About SoAmpli?