# Hootsuite Amplify Reviews **Vendor:** Hootsuite **Category:** [Employee Advocacy Software](https://www.g2.com/categories/employee-advocacy) **Average Rating:** 4.4/5.0 **Total Reviews:** 203 ## About Hootsuite Amplify Hootsuite Amplify is an employee advocacy tool that makes it easy for your employees to safely share your content—extending your social reach. Amplify makes it simple for passionate employees to share approved company announcements, promote marketing campaigns, or support corporate responsibility and community initiatives. Your employees can become a trusted megaphone for your organization, and you can ensure that messaging is consistent while you measure the impact of your content. With our mobile-centric solution, your employees will easily be able to build their professional brand on social, share content with their networks, and stay on top of news and trends across different departments, divisions, and regions. Content recommendations powered by machine learning and leaderboards that add a touch of gamification help drive adoption and encourage engagement, by making it more relevant and rewarding for your employees. With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Boost your social reach with employee advocacy using Hootsuite Amplify. To learn more, visit - https://www.hootsuite.com/products/amplify ## Hootsuite Amplify Pros & Cons **What users like:** - Users appreciate the **user-friendly content management** of Hootsuite Amplify, allowing effortless sharing and scheduling of posts. (2 reviews) - Users appreciate the **ease of use** of Hootsuite Amplify, finding it streamlined for sharing and scheduling content. (2 reviews) - Users appreciate the **simplicity of employee advocacy** with Hootsuite Amplify, making content sharing and scheduling effortless. (2 reviews) - Users appreciate the **simplicity of employee advocacy** with Hootsuite Amplify, enjoying easy access to organized, pre-approved content. (1 reviews) - Users value the **easy-to-use analytics** of Hootsuite Amplify, enabling effortless tracking of marketing content and performance. (1 reviews) - Users appreciate the **easy sharing** feature of Hootsuite Amplify, allowing for personalized and scheduled posts effortlessly. (1 reviews) - Interface Design (1 reviews) - Users highly value the **personalization options** in Hootsuite Amplify, enhancing their posting experience significantly. (1 reviews) - Post Scheduling (1 reviews) - Prepared Content (1 reviews) **What users dislike:** - Users feel the **content library is limited** , making it challenging to find older posts or specific assets. (2 reviews) - Users find **navigation challenging** , particularly when searching for older posts or specific assets in the content library. (1 reviews) - Users desire a way to see **user engagement metrics** and receive tailored sharing notifications for relevant content. (1 reviews) ## Hootsuite Amplify Reviews ### 1. One of the best tools to getting employees to post and reshare company content **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah A. | Customer Success Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Hootsuite Amplify?** I love how easy it is to click and share a post generated by our social team. I also love that I can personalize the post in my own words if I wanted to. If it's a Friday night and I want to schedule the post for Monday at 8am, I can easily schedule posts too. I can also see how many employees have posted this post from Amplify. The posts with the text and visuals make it super easy to select exactly which post I want to choose. **What do you dislike about Hootsuite Amplify?** I wish there was a way to see which user made the largest impression from their post. I'm at a user level so maybe that's in the admin view? I wish I got an email to share posts that are related to the product or content I'm affiliated with. Example: if I want to only share posts on AI then I would love that to hit my email inbox or filter my my product. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Amplify helps out GTM teams post and share company news and updates. We don't have to create posts from scratch. The marketing team has well designed images and videos and links that we can share with one easy click. This helps us spread the word across multiple profiles. ### 2. Streamlined Employee Advocacy Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Hootsuite Amplify?** Hootsuite Amplify makes employee advocacy incredibly simple. I love how easy it is to view pre-approved marketing content, personalized posts, and share directly to my personal social channels. The interface is intuitive. It's also helpful that all content is organized by topic. **What do you dislike about Hootsuite Amplify?** Sometimes the content library can feel limited, especially if teams don't upload fresh material regularly. I occasionally have trouble finding older posts or specific assets. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Amplify helps me maintain a consistent professional presence online without spending a lot of time creating content from scratch. It ensures that what I share is both on-brand and up-to-date, which is especially valuable in marketing and customer-facing roles. ### 3. Great WYSIWYG Platform! **Rating:** 4.5/5.0 stars **Reviewed by:** Hope H. | Digital Sales Enablement Manager, Insurance, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Hootsuite Amplify?** We have had an awesome onboarding and implementation experience with Hootsuite. Their CSMs and onboarding specialists have been super helpful in moving us from our previous platform, and helping us to optimize our social advocacy program. **What do you dislike about Hootsuite Amplify?** One improvement would be adding the ability to share the leaderboards with the users. There is gamification built in, but it's not visible to the platform users, only the admins at this point. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Hootsuite Amplify allows us to create a one-stop-shop for all of our social media content to share out with our client service and sales teams across our enterprise. It helps our communications and sales enablement teams to highlight key solutions and articles that align with our business objectives. ### 4. Great tool for employee social engagement! **Rating:** 3.5/5.0 stars **Reviewed by:** Patrick C. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 22, 2023 **What do you like best about Hootsuite Amplify?** Amplify provides an easy-to-use platform for our Brand Brigade. We utilize Amplify to help boost our social messaging reach and promote our brand awareness campaigns. **What do you dislike about Hootsuite Amplify?** Amplify has its drawbacks; the biggest being that amplify users do not get access to the inspiration or content creation (Owly writer) tools. It also has trouble posting to multiple platforms on multiple accounts at once. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Amplify has helped us form the core of our employee advocacy program. It enables our Brand Brigade a centralized place to personalize & publish company-centric social media posts. ### 5. Manage Social Media Messages and Scale Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Hootsuite Amplify?** - Easy-to-use dashboard and interface (web and mobile) - Marketing can create and manage content for sales to share - Sales can connect multiple social media channels (I use LI and Twitter) - Scheduling when content is shared is easy **What do you dislike about Hootsuite Amplify?** - Would like to be able to retweet posts from within Amplify - Would like the ability to access individual engagement reports in real time - When scheduling a post/tweet, recommendations for best time to share would be helpful **What problems is Hootsuite Amplify solving and how is that benefiting you?** - Saves time creating content (it's created for me) - Content I share is consistent and on brand - Far more productive with professional social media engagement ### 6. A great tool to market yourselves **Rating:** 4.0/5.0 stars **Reviewed by:** khawaja a. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2023 **What do you like best about Hootsuite Amplify?** makes it easy for your employees to safely share your content — extending your social reach. And more reach means more brand awareness and better results. **What do you dislike about Hootsuite Amplify?** The employees can be forced to post content by the company and try to false potrey themselves. **What problems is Hootsuite Amplify solving and how is that benefiting you?** The word it out there in the market through many individuals and based on the positive comments we receive a lot of enquiries for new projects. ### 7. Best app for management! **Rating:** 4.0/5.0 stars **Reviewed by:** Gulshan Y. | Social Media Team, Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2023 **What do you like best about Hootsuite Amplify?** The best ever app for social media management! **What do you dislike about Hootsuite Amplify?** Nothing much... The app is one of the best **What problems is Hootsuite Amplify solving and how is that benefiting you?** Hootsuite amplify makes it easier for employees to promote company's brand over the internet. ### 8. Owen's Hootsuite Amplify Review **Rating:** 4.5/5.0 stars **Reviewed by:** Owen K. | Creative Content Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Hootsuite Amplify?** Amplify is a powerful advocacy tool that gives our content a valuable extra boost in reach. I'm loving the weekly share goals tool added. Our previous SMMP was Khoros, which didnt have an Advocacy tool intregrated. **What do you dislike about Hootsuite Amplify?** I think the interface could be a little nicer or refined, perhaps the weekly share goals could be developed further to compete on a variety of targets. There's not really much I can think of though, pretty good all in all. **Recommendations to others considering Hootsuite Amplify:** Amplify is a powerful advocacy tool that gives our content a valuable extra boost in reach. It's easy to use and is continuously being developed to enhance its effectiveness. Amplify is much better than our previous advocacy tool. **What problems is Hootsuite Amplify solving and how is that benefiting you?** As I say, Amplify is a powerful advocacy tool that gives our content a valuable extra boost in reach. We didn't previously have an advocacy strategy or a means to implement it other than Linkedin's product (name escapes me). ### 9. Highly recommended for an international company with primarily EN as language. **Rating:** 4.0/5.0 stars **Reviewed by:** Luca W. | Social Selling Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Hootsuite Amplify?** Further development of the technology over the year and and communication via roadmap. In 2021, I would like to highlight the positive, big steps in the analytics area. **What do you dislike about Hootsuite Amplify?** In a multilingual country, it is rare to be able to communicate in English in rather small undertakings. From this perspective, the potential of Hootsuite cannot be fully exploited. **Recommendations to others considering Hootsuite Amplify:** Hootsuite and Amplify are comprehensive technical solutions that should and do simplify life with social media. If a company has little experience with social media and is looking for a step into a more digital age, I recommend a step-by-step rollout with better less than too many licenses at the beginning, as these can usually not be reduced (cost-friendly). **What problems is Hootsuite Amplify solving and how is that benefiting you?** Increase feed quality through more shared contributions from field offices. There is no measurable financial gain from the social media activities. Unfortunately, a simple step towards CRM and web application is not yet apparent. ### 10. Everything is great, expect for the fact that it doesn't allow video on IG. **Rating:** 3.5/5.0 stars **Reviewed by:** Samantha K. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Hootsuite Amplify?** My favorite part of the Amplify platform is the ease of use for my sales team. We have a wide variety of tech fluency on our team, so the smooth onboarding, easy to navigate UX and overall simple function is what made the acceptance of this platform so natural. **What do you dislike about Hootsuite Amplify?** The only complaint is the fact that you cannot upload video for IG, and the team that sold me on the platform failed to mention that. I would love to see that addressed in the next 4 months. **What problems is Hootsuite Amplify solving and how is that benefiting you?** The main selling points are the solutions for us. Compliance, adoption of social media, conformity, social commerce, the whole package. The main benefit is the risk factor of compliance issues is now gone and sales team members that were never active on social are now active sharing approved content. ### 11. Succesful advocacy in a B2B context **Rating:** 5.0/5.0 stars **Reviewed by:** Gerry A. | Brand Principal CGU and WFI, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Hootsuite Amplify?** Amplify allows us to reach our audience ina an authentic way.It also makes it really simple for advocates to view like and share content, it really is impossible to break. That is key when it comes to users who may not be as comfortable with social media. **What do you dislike about Hootsuite Amplify?** Overall a very solid product. I wish the reporting had a tad bit more flexibility to query data but its a minor gripe. **Recommendations to others considering Hootsuite Amplify:** You need to have a pretty robust content pipeline to make this work. **What problems is Hootsuite Amplify solving and how is that benefiting you?** As a B2B intermediated brand, we have a relatively small audience of brokers. Reaching them can be tricky, and channels are somewhat limited. Leveraging our account managers existing network has allowed us to reach them in an organic and more meaningfull way. ### 12. A solid platform for employee advocacy programs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Hootsuite Amplify?** User-friendly app for implementing an advocacy program. Hootsuite professional teams/CSM's are helpful for guidance and implementation. Nice integration with the larger Hootsuite platform, although can be improved. **What do you dislike about Hootsuite Amplify?** Wish the app had more functionalities like detailed analytics, better UI to explore and recommend more content, and additional admin settings for content creation. Some basic requirements like connecting channels and sharing can be buggy at times. Desktop version doesn't pick up the slack in terms of ease of use for content creation and scheduling. That said, these shortcomings are secondary to the more positive aspects of Amplify which are more apparent. **Recommendations to others considering Hootsuite Amplify:** Research all your options and demo each one to be certain of your decision. Leverage the Hootsuite team for assistance. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Saving time and improving workflow by centralizing the approved content for employees to easily share as their own. Amplify is not just an app; instead, Hootsuite has become a meaningful partner to reach corporate goals. ### 13. Hootsuite makes social media easy **Rating:** 4.0/5.0 stars **Reviewed by:** Mary S. | Senior Marketing Operations Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Hootsuite Amplify?** I love that Hootsuite (specifically Amplify) allows me to curate posts that can be easily shared across the company. I like that I'm able to create posts across multiple social networks at the same time. **What do you dislike about Hootsuite Amplify?** The admin side of Amplify is not intuitive. For example, it's difficult to figure out how to add a topical category or new users to the platform. However, my account manager is always willing to help me add these things. **Recommendations to others considering Hootsuite Amplify:** I would recommend that others who consider Amplify make sure they have enough willing participants in their company to share content that's curated by the admins. This will ensure you get the most use from the platform. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Amplify allows us to have a broader social presence and reach a larger audience, which was our goal when we purchased the platform. We've received wonderful feedback from our users telling us that it's very easy to use and share posts. ### 14. Hootsuite Enterprise & Amplify **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 25, 2018 **What do you like best about Hootsuite Amplify?** As a social media community manager, I find Hootsuite very helpful in managing multiple social media platforms. Hootsuite Amplify itself is very useful in making employee advocacy easy. For team members who aren't social savvy or don't have the time to build their personal brands, this is an important and intuitive tool in their toolkit. Great products. **What do you dislike about Hootsuite Amplify?** I'd like better integration for Instagram (i.e. product tags). However, I believe this is limited by Facebook's API. **Recommendations to others considering Hootsuite Amplify:** We have very good client support. If there are ever troubles or questions, the Hootsuite team is extremely responsive. **What problems is Hootsuite Amplify solving and how is that benefiting you?** I am using Hootsuite Amplify to create better employee advocacy. Since implementing this app in the organization almost one year ago, we've onboarded a number of team members who love using the app to stay up to date with our organization's news and share it with their friends and family. ### 15. Great tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Rob G. | Field Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Hootsuite Amplify?** The ability to share content very easily and without having to manually copy and paste the post and image to my personal social accounts. Makes it easy and seamless. **What do you dislike about Hootsuite Amplify?** N/A. Everything is really intuitive and easy to use. Wouldn't change anything around from the product as of now. The product is easy enough to use and does not require much training, which is always nice, especially when sales is using it. **What problems is Hootsuite Amplify solving and how is that benefiting you?** The ability for sales reps to quickly share content and take less time out of there day. They are busy and don't have the time to share posts from their normal channels. ### 16. Such a great way to stay connected and make new connections! **Rating:** 5.0/5.0 stars **Reviewed by:** Diane C. | Field Marketing and Communications - Content Traffic Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2021 **What do you like best about Hootsuite Amplify?** Seeing the variety of posts and find so many of them helpful in my day-to-day business activities. And the posts vary between personal & financial which is a good mix for what I do. **What do you dislike about Hootsuite Amplify?** Not so great on using the mobile app, I really prefer the desktop where I can view so much more. It just seems limited, but my preference will always be desktop. **What problems is Hootsuite Amplify solving and how is that benefiting you?** A quick choice, multiple selections of topics and easy to find the analytics for my posts. It is an easy way to do social media, especially with my company's curated content already to go! ### 17. Easy to use and navigate through for both admins and employee advocates **Rating:** 4.5/5.0 stars **Reviewed by:** Dinesh S. | Director, Communications & Branding, Wärtsilä Corporation, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2021 **What do you like best about Hootsuite Amplify?** The user interface is clean and intuitive. As an admin, it's easy to publish content; as a user, it's easy to share content. **What do you dislike about Hootsuite Amplify?** As an admin, it pains me to see repeats of the same news article just because one is not suited for sharing on a particular social media platform. This is definitely an area that Hootsuite could improve. Another feature is the scope of permissions that Hootsuite publishes and which has left a sour taste in a few people's mouths. **What problems is Hootsuite Amplify solving and how is that benefiting you?** We're enabling people to share good and approved content with Hootsuite Amplify. ### 18. Amplify creates brand ambassadors **Rating:** 4.0/5.0 stars **Reviewed by:** Elizabeth B. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Hootsuite Amplify?** Amplify is simple to use. Cultivating content and pushing topics to the team is easy using the dashboard. The team loves the app for on-the-go use. I haven't seen anyone else utilize this type of platform. **What do you dislike about Hootsuite Amplify?** Even though we told the team to look out for Hootsuite sending the onboarding email, some missed it. If the email stated our company's name within the sender a well, those might have seen it too. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Because we want on-brand content shared with the public, we've had many employees express interest in helping share content, which facilitates a better process. ### 19. Easy to use employee advocacy tool **Rating:** 4.0/5.0 stars **Reviewed by:** Benedicte F. | Head of Global Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2021 **What do you like best about Hootsuite Amplify?** Easy to use platform. The opportunity to select the topics your employees want to receive social media post suggestions is a real plus. The "post automatically option makes life easier **What do you dislike about Hootsuite Amplify?** desktop UI is not really user-friendly while the mobile app is way more intuitive. being able to customize posts by quoting specific people should be made easier **What problems is Hootsuite Amplify solving and how is that benefiting you?** Amplify allows us to support our brand awareness goal by enrolling employees to spread the word easily through social media reaching a wider audience than our corporate accounts would allow ### 20. NYC Health + Hospitals Amplify Review **Rating:** 5.0/5.0 stars **Reviewed by:** James M. | Director of Digital Marketing and Social Media, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Hootsuite Amplify?** I love how easy the program is to use as an admin, and I really am grateful for the hands-on support provided by the Hootsuite team. **What do you dislike about Hootsuite Amplify?** It is a challenge to get our employees motivated to join the program. It's truly a social maturity issue. Many staff members are fluent in social media. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Amplify has been essential in spreading vital information about our health system's free COVID-19 testing and vaccinations for all New Yorkers. ### 21. Easy to use employee advocacy tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Lisanne M. | Manager Marketing (at SecureLink Netherlands), Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2021 **What do you like best about Hootsuite Amplify?** The integration with our social media management tool Hootsuite. To have this all in one place is great. **What do you dislike about Hootsuite Amplify?** There are some minor UX challenges that could be solved: posting gifs to LinkedIn for example. **Recommendations to others considering Hootsuite Amplify:** Don't see it as a tool only but look at your complete social media strategy. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Colleagues posting off-brand messages to their social media accounts. We benefit from consistent messaging and look & feel with Amplify. ### 22. We've enjoyed using Hootsuite to upload social media content for our Platinum practice offices. **Rating:** 4.5/5.0 stars **Reviewed by:** Tiffany J. | Social Media Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Hootsuite Amplify?** I like how easy it is to use and find it helpful because we are constantly uploading new content. Being able to add new content quickly and efficiently is very useful. **What do you dislike about Hootsuite Amplify?** For us, the downside is how many practices we have using Hootsuite. Since we have so many accounts, it's harder to keep track on their social posts and what content they are adding which we've created. **Recommendations to others considering Hootsuite Amplify:** NA **What problems is Hootsuite Amplify solving and how is that benefiting you?** We've been able to maximize our time by using Hootsuite since everything is easily accessible in one place. We are able to be more productive and focus on all our projects vs. just one. ### 23. Hootsuite Simplifies Social **Rating:** 4.5/5.0 stars **Reviewed by:** Melita B. | SVP Marketing & Business Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Hootsuite Amplify?** How easy it is to add content to the tool and navigate through the tool. **What do you dislike about Hootsuite Amplify?** The ability to connect to ATS to have end-to-end results or report card. **Recommendations to others considering Hootsuite Amplify:** Reach out to referrals to understand how they are using the tool. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Having our brand integrity kept in place and an easy way to manage content across the organization. ### 24. Really best app for sharing and find news. Job description. Also contents relate my research. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Hootsuite Amplify?** The most important thing in this I like employee advocacy cause helping all candidates or unemployment people easy to go through to sage to seeking job available. not at all this sector also offer other platform social media tool... honestly I can proof that using this app you gain a lot of opportunities if you didn't try it share it. **What do you dislike about Hootsuite Amplify?** Can say dislike option in this not in my mind yet cause all of option are match with my requirements either my research tasks. So if something's dislike I give none... **What problems is Hootsuite Amplify solving and how is that benefiting you?** Such a problems solved with my team is job announcement and inquiry some are too high and over our qualifications we try to search and find out the right one for us ### 25. Simple and effective way to encourage employee advocacy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Hootsuite Amplify?** It provides a quick way to reshare/repurpose content from all of our social channels. Creating dedicated posts for Amplify and sending notifications is also pretty straightforward. **What do you dislike about Hootsuite Amplify?** It is limited in sharing video. For example it's not possible to share videos uploaded to LinkedIn. It can share youtube videos though which provides a good work around. **Recommendations to others considering Hootsuite Amplify:** Great advocacy tool if you are looking to roll out to your company. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Enabling and giving confidence to employees who would like to share on social but are often unsure. ### 26. Good solution and great support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2021 **What do you like best about Hootsuite Amplify?** - Ease of use; creating and sharing posts is simple - Reporting functionality and visibility of employee engagement - Hootsuite Support team are responsive and helpful **What do you dislike about Hootsuite Amplify?** - Can be difficult for employees to learn, especially non-marketers with no experience of tools - Mobile functionality can be quirky; with users reporting their edits don't get saved / published **What problems is Hootsuite Amplify solving and how is that benefiting you?** - Supports with the employee advocacy program, which we are re-launching, to boost reach and effectiveness of posts, as well as ensure our team can post approved messages with confidence. ### 27. Engage and Empower Your Workforce **Rating:** 5.0/5.0 stars **Reviewed by:** Lori J. | Communications and Digital Strategy Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Hootsuite Amplify?** Amplify, first, is easy to use. Intuitive interface allows you to engage your team from the beginning. **What do you dislike about Hootsuite Amplify?** I dislike nothing about Amplify. Any challenges are promptly taken care of by Hootsuite's excellent support team. **Recommendations to others considering Hootsuite Amplify:** Have a content strategy and goals in place before starting and communicating with stakeholders **What problems is Hootsuite Amplify solving and how is that benefiting you?** Employee engagement on social was low and not being monitored. All employees should be considered part of your salesforce/PR firm. HR recruiters have been sharing more information about open positions and benefits of working at the company. ### 28. Helpful for creating employee brand advocacy but needs some refinement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Hootsuite Amplify?** Easy to upload content for multiple users to share. Works for all networks we use at Our company Provides analytics Easy to use Allows users to schedule their posts **What do you dislike about Hootsuite Amplify?** Video is not supported for all platforms Multiple images are not supported Hootsuite should provide regular training content and email reminders for advocates to post content. Admins are not notified when posts are awaiting approval **What problems is Hootsuite Amplify solving and how is that benefiting you?** Simplified advocacy at MCCARTHY Increased employee engagement with content Employees are posting more on their own ### 29. Good but non-existent for mobile for how we use it **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Hootsuite Amplify?** The content library and how it makes it easy for franchisees to post things to social without needing to worry about the creative. **What do you dislike about Hootsuite Amplify?** Non-existent for mobile for how we use it, which is the main reason why someone would want to use it. **Recommendations to others considering Hootsuite Amplify:** Consider how important the mobile aspect is to you. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Time that franchisees and we have to spend on creating posts on the spot. Don't need to do that with the content library. ### 30. Great way to make it easy for employees to share brand content **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Hootsuite Amplify?** The fact it can be accessed via mobile Having multiple curators Easy to obtain performance metrics **What do you dislike about Hootsuite Amplify?** Would prefer to do more pulling in direct from brand channels tp help extend the reach of our brand content as well as allowing employees to personalize their own posts **What problems is Hootsuite Amplify solving and how is that benefiting you?** Ability to quantify the impact our employee's networks have on our business. Enables us to offer another social channel to employees in addition t ones managed by the brand, ### 31. Great tool for employee engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Arun V. | Oracle Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2022 **What do you like best about Hootsuite Amplify?** Hootesuite is brand conscious. It's a great way to enhance our brand. **What do you dislike about Hootsuite Amplify?** Though it is an excellent brand-building tool, the subscription is slightly costly. **What problems is Hootsuite Amplify solving and how is that benefiting you?** We are solving the problems of employee engagement with the help of Hootsuite amplify. ### 32. Integrated well with main Hootesuite and mobile app is easy to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Hootsuite Amplify?** The ease of the mobile app user experience **What do you dislike about Hootsuite Amplify?** There is a delay between when we post to social channels and when we push to Amplify which causes confusion/complaints with advocates. Would prefer to be able to schedule pushes to Amplify from the Hootesuite calendar so everything goes seamlessly. **What problems is Hootsuite Amplify solving and how is that benefiting you?** The new analytics seems very clunky and hard to adjust to. ### 33. Great platform for content sharing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2021 **What do you like best about Hootsuite Amplify?** 1. Great UI- Fresh, modern, and fast 2. Ease of Use- Few clicks needed to share posts 3. Excellent tracking- Gives insights into the number of posts shared, their reach, etc. **What do you dislike about Hootsuite Amplify?** The features are limited. I'd like some more integrations done in the platform so it can serve multiple purposes. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Hootsuite Amplify is being used in my organization to share news, and organizational or industry updates to employees' social media handles like LinkedIn, etc. The application provides a seamless way to share posts with just a single click of a button. It is helping to grow the outreach of my company via its employees. ### 34. Very likely **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Hootsuite Amplify?** It makes my life easier in countless ways. It saves me time and improves our results significantly. My favourite part is the healthy competition it promotes. **What do you dislike about Hootsuite Amplify?** I wish it had direct integration with WeChat. **What problems is Hootsuite Amplify solving and how is that benefiting you?** We are increasing our reach and improving the perception of our brand with the help of our people. ### 35. Amplify Implementation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2022 **What do you like best about Hootsuite Amplify?** The platform is user-friendly, we appreciate it. **What do you dislike about Hootsuite Amplify?** Onboarding was not seamless for our team, many complications during the activation process. We had to contact support several times. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Better engage and share our news and content with our clients. ### 36. Helps us meet our program goals and objectives **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Hootsuite Amplify?** The tool integrates with our existing instance of Hootsuite, allowing for comprehensive analytics and content creation. Users enjoy the mobile-first UX. **What do you dislike about Hootsuite Amplify?** Clunky approval/recommendations for content suggestions. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Providing employees with brand-approved content to share with their networks. ### 37. It helps our colleagues to share valuable content without investing a lot of time **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Facilities Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2021 **What do you like best about Hootsuite Amplify?** - Usability - desktop and mobile access - expiration dates **What do you dislike about Hootsuite Amplify?** - that as an administrator, there is no way to get an overview of all posts easily and to switch them between different topics / remove outdated posts / etc. - there is only one format for sharing available. I cannot share any images that do not match the usual rectangular format, even though this is possible on LinkedIn directly **What problems is Hootsuite Amplify solving and how is that benefiting you?** Helping sales colleagues to be active on social media Get some extra reach for our posts ### 38. Social media made simple **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2022 **What do you like best about Hootsuite Amplify?** The platform helps consolidate and coordinate between multiple facilities. **What do you dislike about Hootsuite Amplify?** The user interface takes some time to get up-to-speed with and is not always intuitive. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Keeping social media activity on track and gathering data and metrics on campaingns. ### 39. DaneCollins_HaverfordTrust_Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Hootsuite Amplify?** Ease of use to review posts. Pretty straightforward for me. **What do you dislike about Hootsuite Amplify?** For a record retention purpose, I would like for the disapproval of posts to be recorded. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Having access to Hootsuite has allowed the compliance team to feel comfortable reviewing content and managing a social media program. ### 40. Amplify is a very well fitted tool for employee advocacy needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Chemicals | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Hootsuite Amplify?** The app is friendly to use. The possibility for the ambassadors to submit articles is a plus. The functionalities of HSE available for Amplify and the possibility of interactions between the 2 is very appreciable. **What do you dislike about Hootsuite Amplify?** When I was using Amplify as a contributor, we couldn't post content via the app (only Desktop). **What problems is Hootsuite Amplify solving and how is that benefiting you?** Amplify helps give consistency to the way employees talk about the company. Thanks to that, we can have better visibility and propose optimized content for sharing. ### 41. Efficient tool to take your social media to the next level **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Hootsuite Amplify?** Easy to use, Hootsuite Amplify has helped drive engagement and make a difference in results to various campaigns. The use of personalisation and scheduling has helped users optimise the maximum return on their posts. **What do you dislike about Hootsuite Amplify?** Ability to use video on more channels and utilise slide decks will be a welcomed feature. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Hootsuite Amplify has helped shift the cultural thinking around social media within our firm. The use of gamification and real-life examples have helped through the analytics platform. ### 42. Good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Hootsuite Amplify?** Quality of the content and can connect multiple streams at once **What do you dislike about Hootsuite Amplify?** Expensive for teams and lower reach o social media **Recommendations to others considering Hootsuite Amplify:** Good to recommend others **What problems is Hootsuite Amplify solving and how is that benefiting you?** Try to reduce the cost structure and make more reach on the social media platforms ### 43. SMAP Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Hootsuite Amplify?** I like the mobile app user experience. Very intuitive and easy to use. **What do you dislike about Hootsuite Amplify?** We've recently had issues with the images from shared posts showing up properly. Working to resolve with your team. **Recommendations to others considering Hootsuite Amplify:** Do it! Great program. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Providing our many employees a user-friendly way to engage with the content we're posting on social media. ### 44. Great customer care **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** December 23, 2021 **What do you like best about Hootsuite Amplify?** Super supportive and helpful customer care team **What do you dislike about Hootsuite Amplify?** Not enough training and reminders of the training that is available **What problems is Hootsuite Amplify solving and how is that benefiting you?** NA ### 45. Help us manage our social media **Rating:** 4.0/5.0 stars **Reviewed by:** Abby M. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2020 ### 46. Unmatched for social media management **Rating:** 4.5/5.0 stars **Reviewed by:** Leroy H. | Product Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2019 **What do you like best about Hootsuite Amplify?** The big advantage is scheduling social media posts in advance. I can observe twitter mentions or retweet people who shared my content. It works with Facebook and LinkedIn as well, but I find it easiest for using Twitter in a more organized way. Tambien it's easy to schedule social media posts for the next week, or even longer. **What do you dislike about Hootsuite Amplify?** It is generally user-friendly, but they do tend to change things once in a while, which can mean trying to adapt to a new layout. **Recommendations to others considering Hootsuite Amplify:** It is one of the best tools that can be used today to make promotions on social networks. **What problems is Hootsuite Amplify solving and how is that benefiting you?** I'm using this tool for the last 2 year when I started social media marketing for my project. At first, I used the free version but after using it for a couple of months I converted to paying use because of the satisfaction I got by using Hootsuite. ### 47. Powerful tool to organize and keep your social networks up to date **Rating:** 5.0/5.0 stars **Reviewed by:** Arielle F. | Account Director, Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2020 **What do you like best about Hootsuite Amplify?** Hootsuite is very intuitive, easy and you can schedule all your social network publications on one platform. It allows us to configure a variety of columns such as messages, TL, lists, etc., making everything very easy to control. It also allows us to program tweets and has a shortening of links that works great. If you are far away and don't have a desktop computer and need to publish quickly, the mobile application can solve that problem. **What do you dislike about Hootsuite Amplify?** There is nothing to dislike, it fits perfectly to what is needed to keep social networks updated with little time and effort. **Recommendations to others considering Hootsuite Amplify:** Hootsuite is designed for organizations to execute social networking strategies across multiple platforms. It is the only place to build relationships with customers, listen to market needs and increase revenue. From social advertising to employee advocacy, Hootsuite is your all-in-one solution for driving business results. It has the ability to integrate multiple social networking accounts. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Hootsuite is of great benefit, the ability to automatically schedule content and analyze how our audience is behaving has greatly improved our social media presence. It has allowed us to save time and plan what content will be published every day. Our team can collaborate within a secure environment across devices and departments to manage social media profiles, interact with customers and generate revenue. ### 48. Great Tool for Social Media at a Glance and Management **Rating:** 4.0/5.0 stars **Reviewed by:** Kristina C. | Communications Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2020 **What do you like best about Hootsuite Amplify?** Love that I can quickly and easily schedule my posts in one place; see which are performing better; where I can improve (which channels are performing better/worse or what kind of posts are performing the best on each platform); and I can see when we receive engagement on a post all in one place. **What do you dislike about Hootsuite Amplify?** Tagging doesn't always work well and doesn't seem to schedule more than one graphic to a post--particularly for Instagram. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Strategizing--Instagram for example has higher engagement with inspirational pieces, while Twitter audience appreciates a nice balance of inspiration and facts. ### 49. Best features for the rate, including free **Rating:** 4.5/5.0 stars **Reviewed by:** Miguel A. | Production Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Hootsuite Amplify?** Being able to search keywords on Twitter; Horizontal layout works albeit I wish there were more sizing options (the three aren’t much different from each other) as additional columns tend to get hidden. Come to think of it, transposed email would also work—don’t fuss on copying. **What do you dislike about Hootsuite Amplify?** The interface is either dated or, if deliberate, could use cleaner design; Twitter photo tagging would be helpful as I’ve gone back to posting on the network as opposed to scheduling depending on the post. Overall there are limitations to what the networks make available for third-party access. **Recommendations to others considering Hootsuite Amplify:** Hootsuite seems to offer the best rate for the features you get. Listeners are really important which only some other management tools offer. **What problems is Hootsuite Amplify solving and how is that benefiting you?** Being able to preview as closely how the message will appear on the social network and, sometimes, post for multiple or all networks. ### 50. Hootsuite - Everything Social Media In One Place! **Rating:** 5.0/5.0 stars **Reviewed by:** Kara D. | Digital Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Hootsuite Amplify?** I am a digital marketer and I love using Hootsuite because it allows me to schedule my content, review my analytics, and engage with my audience all in one platform! If you are someone who isn't social media savvy but find yourself doing the social media for your business, I recommend this platform as it is easy to use and understand. **What do you dislike about Hootsuite Amplify?** The only thing that I dislike is the customer service. I was having issues getting all of my social media accounts onto my Hootsuite profile and it took a very long time for their team to assist me, or even reply to my multiple voicemails and emails. Other than that, the website itself is great! **Recommendations to others considering Hootsuite Amplify:** If you are wanting to engage or see what your audience is up to, it's great for easily checking in! Plus, if you are someone who tends to forget to post, the scheduling feature is great for staying ahead! **What problems is Hootsuite Amplify solving and how is that benefiting you?** I have saving time by having my content scheduled through Hootsuite so I do not have to worry about posting everyday. Also, I no longer have to search and scroll to find and engage with my target market, they are all right there on my home page on Hootsuite. Plus, when reporting my social media marketing results, the analytics are all in one place and easy for those who aren't social media savvy can understand them! ## Hootsuite Amplify Discussions - [How much does hootsuite amplify cost?](https://www.g2.com/discussions/how-much-does-hootsuite-amplify-cost) - 1 comment - [View Hootsuite Amplify pricing details and edition comparison](https://www.g2.com/products/hootsuite-amplify/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+09%3A44%3A33+-0500&secure%5Bsession_id%5D=0fe51384-822b-4b0c-9b0d-5e56f20b7d17&secure%5Btoken%5D=92d2e6ffe35227973f150fdfd4f3acfd965faf89091cb23b94b1e0ad6690016a&format=llm_user) ## Hootsuite Amplify Integrations - [Okta](https://www.g2.com/products/okta/reviews) ## Hootsuite Amplify Features **Content Sharing** - Social sharing - Content scheduling - Content optimization - Content templates - AI Content Generation - Content Settings **Content Dashboard** - Company news - Coworker content - Brand content sharing **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Analytics** - Engagement tracking - KPI Tracking - Gamification **Mobile** - Mobile Optimization **Platform** - Integrations - Mobile - Adoption Insight **Platform** - Multichannel Sharing - Integration - Content Distribution **Agentic AI - Employee Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top Hootsuite Amplify Alternatives - [Sociabble](https://www.g2.com/products/sociabble/reviews) - 4.7/5.0 (384 reviews) - [EveryoneSocial](https://www.g2.com/products/everyonesocial/reviews) - 4.5/5.0 (256 reviews) - [Haiilo](https://www.g2.com/products/haiilo-haiilo/reviews) - 4.6/5.0 (286 reviews)