Best Employee Advocacy Software with Trends Capabilities

How Many Employee Advocacy Software Products Does G2 Track?

Total Products under this Category: 54

Category Stats (Sep 2026)

  • Average Rating: 4.54/5 (↓0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Vulse (+0.78%) - Among all products in this category, Vulse recorded the largest rating increase compared to last month

Last updated: September 30, 2026

How Does G2 Rank Employee Advocacy Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 7,400+ Authentic Reviews
  • 54+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Employee Advocacy Software

G2 Grid® for Employee Advocacy Software plotting products by satisfaction and market presence

Highlighted products: DSMN8, Vista Social, Sociabble, Oktopost, Hootsuite Amplify, Sprout Social Employee Advocacy, EveryoneSocial, and Sharebee.

Underlying data: [Grid® JSON](https://www.g2.com/categories/employee-advocacy/grids.json?focus%5B%5D=dsmn8&focus%5B%5D=vista-social&focus%5B%5D=sociabble&focus%5B%5D=oktopost&focus%5B%5D=hootsuite-amplify&focus%5B%5D=sprout-social-employee-advocacy&focus%5B%5D=everyonesocial&focus%5B%5D=sharebee)

DSMN8

DSMN8 is the #1 employee advocacy platform, trusted by global brands like McKinsey, Nokia, and Dropbox. Our software makes it effortless for employees to become authentic brand advocates, social sellers, and thought leaders on social media. How DSMN8 works: 1. Centralize content in a custom-branded feed. 2. Enable employees to share approved content from desktop and mobile. 3. Measure results and ROI with the industry-leading analytics suite. Why DSMN8 stands out: - AI-powered content creation: Generate share-ready social media posts in seconds, always aligned with your company's tone of voice. - Dynamic Display: Give employees multiple images, captions, and formats (including LinkedIn carousels, documents & video) for every post, so content feels authentic, not copy-paste. - Boost Post: Advocates can amplify company or executive posts with one click, maximizing reach and engagement. - Executive Influence: Elevate leaders on LinkedIn with dedicated tools for building thought leadership and delegating access securely. - Prove ROI: Track impact with advanced UTM tracking and customizable analytics dashboards. Export data for use in your chosen analytics software. Helping our clients empower their employees drives how we work, motivating us to deliver cutting-edge solutions and top-tier customer support. As a result, DSMN8 users have ranked us #1 for employee advocacy, and we've been recognized on additional G2 'Best Of' lists, including: Top 50 UK Software Companies #1 Employee Advocacy Software #1 Momentum Leader for Employee Advocacy #1 Most Implementable Solution #1 Easiest Setup #1 Best Est. ROI #1 Best Results From marketing and sales to recruitment and internal communications, DSMN8 drives scalable results and measurable ROI. For more information, visit DSMN8.com.

Average Rating: 4.6/5.0

Total Reviews: 1,172

How Do G2 Users Rate DSMN8?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Integrations: 8.5/10 (Category avg: 8.5/10)
  • Content optimization: 8.9/10 (Category avg: 8.7/10)
  • Coworker content: 8.5/10 (Category avg: 8.2/10)

Who Is the Company Behind DSMN8?

  • Seller: DSMN8
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Cambridge, Cambridgeshire
  • Twitter: @dsmn8
    2,647 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    57 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Recruitment Consultant, Account Executive
  • Top Industries: Telecommunications, Information Technology and Services
  • Company Size: 69% Large, 23% Medium

What Do G2 Reviewers Say About DSMN8?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of DSMN8, enjoying a seamless setup and user-friendly navigation for social media engagement.
  • Users find the easy sharing feature of DSMN8 invaluable for efficiently spreading company news and updates.
  • Users value the sharing ease of DSMN8, appreciating its quick setup and effortless posting capabilities.
  • Users value the automatic content posting feature, enhancing visibility and saving valuable time for other tasks.
  • Users appreciate the seamless content sharing experience of DSMN8, enhancing their networking and social media presence effectively.
Cons
  • Users find the sharing limitations on DSMN8 restrictive, hindering effective advocacy and daily posting flexibility.
  • Users report Twitter sharing issues with DSMN8, noting functionality problems and concerns about accidental content sharing.
  • Users mention limited content availability, expressing a desire for more diverse articles to share on DSMN8.
  • Users find the three-post limit restrictive, hindering effective advocacy for their companies on social media.
  • Users note the irrelevant content is occasionally not tailored to their specific needs, impacting relevance and clarity.

What Are Recent G2 Reviews of DSMN8?

What Are G2 Users Discussing About DSMN8?

Sociabble

Sociabble is part of Poppulo Employee Experience, the all-in-one platform for internal communication, intranet, knowledge management, and employee advocacy. Sociabble is a multichannel SaaS solution designed to communicate effectively with all employees, from office to field. It is built to provide the same rich, intuitive, and efficient experience on mobile and desktop. A solution designed for the challenges of large organizations Sociabble supports complex international organizations by offering precise audience management and multilingual capabilities, including instant translation. Employee onboarding is simplified through secure and structured identification protocols (SSO, whitelisting, etc.), enabling large-scale deployment. Sociabble partners with global leaders across various industries, such as AXA, Coca-Cola CCEP, Tata Consultancy Services, Primark, and CMA CGM. A single platform to meet multiple strategic needs Sociabble is highly customizable, designed to adapt to the priorities and challenges specific to each organization. It can be deployed in different ways depending on the desired use cases: • Internal communication tool, to share key news and announcements in an engaging way. • Modern intranet, to centralize content, applications, documents, and daily-use resources. • Knowledge base, to structure, share, and make internal knowledge easily accessible to all employees. • Employee and leader advocacy solution, to amplify the voice of the company and its executives on social media. Each organization activates only the functional modules it needs and can evolve the platform over time, in line with its strategy and usage. Communicate and engage all employees through the most comprehensive multichannel distribution on the market Sociabble aggregates content from enterprise social networks, curation tools, official announcements, and internal contributions. This content is then organized into thematic spaces and highlighted in a personalized feed unique to each employee. The platform makes it easy to distribute messages across all communication channels used in the organization: • TV screens • Newsletters • Social media • Mobile app • Desktop version • Microsoft Teams • Intranet & SharePoint Employees thus receive the right information at the right time, on the channels they use daily. The result: communication that is more visible, coherent, and engaging for all teams, from office to field. Engagement mechanics built into the core of the platform Gamification, recognition messages, points, leaderboards, and rewards are natively integrated into the platform. These features help highlight contributions, motivate employees, and strengthen engagement without adding operational complexity for your teams. A platform recognized by experts for its advanced AI capabilities* Ask AI is the conversational entry point of the platform. It allows employees and communication teams to easily perform many actions directly from Sociabble. Key use cases include: • Content generation and adaptation: creating news, visuals, quizzes, video dubbing, transcription, and chaptering of videos and podcasts, etc. • Intelligent search, RAG, and specialized AI agents: fast access to relevant information, both within Sociabble and connected sources. • Integration of “Micro-apps”: performing everyday tasks (leave requests, IT tickets, etc.) via third-party tools like Workday, ServiceNow, or SAP, without leaving the platform. With Ask AI, Sociabble becomes a true productivity accelerator for all employees. High standards of security and compliance Sociabble meets the security standards expected by the most demanding organizations. The platform is ISO 27001 certified, natively GDPR-compliant, and hosted with geo-redundancy on Microsoft Azure in Europe. Companies thus maintain full control over their data and usage. In conclusion, Sociabble is a robust, secure, and scalable platform designed to sustainably support internal communication, knowledge management, and employee advocacy strategies for large organizations, regardless of their size or complexity. *According to the ClearBox Intranet & Employee Experience 2025 Report

Average Rating: 4.7/5.0

Total Reviews: 431

How Do G2 Users Rate Sociabble?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Integrations: 8.9/10 (Category avg: 8.5/10)
  • Content optimization: 9.0/10 (Category avg: 8.7/10)
  • Coworker content: 8.9/10 (Category avg: 8.2/10)

Who Is the Company Behind Sociabble?

  • Seller: Poppulo
  • Company Website:
  • Year Founded: 1996
  • HQ Location: Denver, US
  • Twitter: @poppulosays
    5,377 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    544 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Communications Manager
  • Top Industries: Information Technology and Services, Insurance
  • Company Size: 56% Large, 40% Medium

What Do G2 Reviewers Say About Sociabble?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Sociabble, finding the platform intuitive and efficient for communication.
  • Users appreciate the responsive customer support of Sociabble, enhancing their engagement and internal communication efforts.
  • Users appreciate the user-friendly interface of Sociabble, making content sharing and employee engagement effortless.
  • Users value the easy content sharing and personalized feeds of Sociabble, enhancing employee engagement and internal communication.
  • Users admire the user-friendly interface of Sociabble, facilitating easy navigation and content sharing for everyone.
Cons
  • Users find the missing features challenging, leading to confusion and slow adoption among team members.
  • Users often experience confusion due to the tool's non-intuitive design and overwhelming options, affecting usability.
  • Users express frustration with limited customization, impacting branding and the overall user experience on Sociabble.
  • Users find Sociabble's limited features frustrating, affecting personalization and analytical capabilities for effective communication.
  • Users identify poor design in Sociabble, noting its lack of intuitiveness and branding issues affecting user experience.

What Are Recent G2 Reviews of Sociabble?

What Are G2 Users Discussing About Sociabble?

Oktopost

Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform.

Average Rating: 4.4/5.0

Total Reviews: 198

How Do G2 Users Rate Oktopost?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Integrations: 9.6/10 (Category avg: 8.5/10)
  • Content optimization: 9.6/10 (Category avg: 8.7/10)
  • Coworker content: 8.8/10 (Category avg: 8.2/10)

Who Is the Company Behind Oktopost?

  • Seller: Oktopost
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Ramat Gan, Israel
  • Twitter: @Oktopost
    4,069 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    135 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 49% Medium, 26% Large

What Do G2 Reviewers Say About Oktopost?

AI-generated summary from verified user reviews

Pros
  • Users find Oktopost's interface to be intuitive and user-friendly, making social media management a smooth experience.
  • Users highly value Oktopost's post scheduling, enabling effortless organization and management of social media campaigns.
  • Users value Oktopost for its intuitive features, enhancing social media management and streamlining analytics and advocacy efforts.
  • Users appreciate the efficient scheduling capabilities of Oktopost, which streamline their social media management and campaigns.
  • Users appreciate the intuitive analytics of Oktopost, enhancing social media insights and campaign tracking effortlessly.
Cons
  • Users highlight that data inaccuracies and lengthy response times hinder effective use of Oktopost's features.
  • Users are disappointed by the missing features in Oktopost, including ineffective social listening and basic AI capabilities.
  • Users face issues with data inaccuracy, experiencing discrepancies and lengthy response times for fixes in Oktopost.
  • Users report inaccurate analytics from Oktopost, leading to confusion and complications in data attribution and insights.
  • Users often experience limited analytics with Oktopost, facing inaccuracies and delays in data insights and collaboration.

What Are Recent G2 Reviews of Oktopost?

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Sprout Social Employee Advocacy

Employee Advocacy by Sprout Social is a specialized software solution designed to empower employees to become brand advocates through a user-friendly platform. This tool facilitates the sharing of content with just a few clicks, allowing organizations to leverage their workforce's social networks effectively. By integrating seamlessly with Sprout Social's broader suite of social media management tools, Employee Advocacy enables companies to streamline their social media and advocacy efforts while providing measurable insights into their impact. Targeted primarily at organizations looking to enhance their brand presence and engage employees in marketing efforts, Employee Advocacy caters to a diverse audience, including marketing teams, HR departments, and corporate communications. The platform is particularly beneficial for companies aiming to amplify their reach through authentic employee voices, turning staff into credible ambassadors for the brand. This approach not only enhances brand visibility but also fosters a culture of engagement and collaboration within the organization. Key features of Employee Advocacy include customizable employee newsletters, which help reinforce shared content and keep employees informed about the latest marketing initiatives. The platform also ensures compliance with pre-approved messaging, allowing users to share content confidently while adhering to brand guidelines. Additionally, the ability to measure the return on investment (ROI) of advocacy programs provides organizations with valuable insights into the effectiveness of their efforts, enabling data-driven decision-making. The unique selling points of Employee Advocacy lie in its intuitive design and the ease of use it offers. With a focus on immediate adoption, the platform minimizes the learning curve for employees, encouraging participation and maximizing engagement. By facilitating content circulation within the company and simplifying the sharing process, Sprout Social's advocacy tool stands out as a comprehensive solution for organizations looking to harness the power of their employees in promoting their brand. With over 30,000 brands and organizations served, Sprout Social has established itself as a leader in the employee advocacy space. The platform's ability to drive business forward through social engagement is evident in the success stories of various enterprises that have effectively utilized its features to enhance their marketing strategies. Employee Advocacy by Sprout Social represents a strategic investment for companies aiming to cultivate a strong, engaged workforce that actively contributes to their brand narrative.

Average Rating: 4.4/5.0

Total Reviews: 62

How Do G2 Users Rate Sprout Social Employee Advocacy?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Integrations: 6.9/10 (Category avg: 8.5/10)
  • Content optimization: 7.1/10 (Category avg: 8.7/10)
  • Coworker content: 5.0/10 (Category avg: 8.2/10)

Who Is the Company Behind Sprout Social Employee Advocacy?

  • Seller: Sprout Social
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Chicago, IL
  • Twitter: @SproutSocial
    116,252 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,767 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 63% Medium, 24% Large

What Do G2 Reviewers Say About Sprout Social Employee Advocacy?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the analytics feature of Sprout Social Employee Advocacy, enabling effective content strategy refinement and performance tracking.
  • Users appreciate the ease of use of Sprout Social Employee Advocacy, enabling quick and efficient content sharing.
  • Users value the engagement opportunities that enhance brand experience and encourage free advertising through satisfied audiences.
  • Users love the ease of sharing content, enhancing brand consistency and simplifying social media engagement.
  • Users benefit from easy content sharing and can quickly draft message ideas with Sprout Social Employee Advocacy.
Cons
  • Users face significant connection issues when trying to manage relationships within large organizations using Sprout Social Employee Advocacy.
  • Users find content management issues challenging, especially in adapting to constant changes in connections within large organizations.
  • Users find the difficult learning process challenging, especially with integration and customer service communication.
  • Users find the analytics feature lacking granularity, limiting insights into employee engagement and team performance.
  • Users find integration issues challenging, along with difficulties in reaching customer service for support.

What Are Recent G2 Reviews of Sprout Social Employee Advocacy?

What Are G2 Users Discussing About Sprout Social Employee Advocacy?

Clearview Social

Clearview Social makes it easy for your employees to participate in promoting company content on social media. Our easy-to-use employee advocacy software helps your team share your content on their social media platforms with easy prompts, email reminders, and one-click activation. Did you know 76% of consumers trust the content shared by a brand’s employees than the brand itself? Get your team sharing on their social media accounts in just one click using Clearview Social!

Average Rating: 4.6/5.0

Total Reviews: 224

How Do G2 Users Rate Clearview Social?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Integrations: 8.2/10 (Category avg: 8.5/10)
  • Content optimization: 9.0/10 (Category avg: 8.7/10)
  • Coworker content: 8.7/10 (Category avg: 8.2/10)

Who Is the Company Behind Clearview Social?

  • Seller: ProfitSolv
  • Year Founded: 2020
  • HQ Location: West Palm Beach, FL
  • Twitter: @ProfitSolv
    18 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    196 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Partner, Associate
  • Top Industries: Accounting, Staffing and Recruiting
  • Company Size: 45% Medium, 33% Large

What Do G2 Reviewers Say About Clearview Social?

AI-generated summary from verified user reviews

Pros
  • Users find Clearview Social's ease of use exceptional, streamlining content sharing and enhancing social media engagement effortlessly.
  • Users love the easy sharing capabilities of Clearview Social, enabling efficient distribution of high-quality content across networks.
  • Users love the easy posting feature of Clearview Social, boosting engagement and simplifying social media management.
  • Users love the ease of post scheduling, making it simple to share content and boost LinkedIn activity.
  • Users appreciate the ease of creating fresh content for social media, expanding their audience effortlessly.
Cons
  • Users find it frustrating that tagging issues limit their ability to mention others on LinkedIn in posts.
  • Users face challenges with linking issues, particularly with integration and reconnections that hinder smooth usage.
  • Users find the cost issue significant, noting Clearview Social's high prices compared to more affordable alternatives.
  • Users find navigation difficult in Clearview Social, struggling with integration steps and editing posts due to a complicated UI.
  • Users find Clearview Social expensive, particularly due to high pricing and annual increases compared to similar platforms.

What Are Recent G2 Reviews of Clearview Social?

What Are G2 Users Discussing About Clearview Social?

MarketBeam

MarketBeam is the first and the only compliant social media management platform designed specifically for highly regulated industries such as Pharma, MedTech, and Financial Services. Our mission is to help businesses of all sizes manage social media according to their industry regulatory compliance and governance. Our Platform Offers: AI Content Creation: Generate compliant, engaging content tailored to your industry. Automated Publishing: Streamline your social media workflows with scheduled, multi-platform publishing. Employee Advocacy: Empower your employees to safely share branded content, extending your reach organically. Advanced Analytics and Monitoring: Gain valuable insights and monitor your social media performance while ensuring compliance with industry regulations. Why Choose MarketBeam? - Increase Engagement: Drive higher engagement rates through personalized content recommendations. - Boost Productivity: Streamline your social media workflows with our user-friendly platform. - Measure Success: Access detailed reports to measure ROI and refine your strategies. Our customers' say, they . Increased LinkedIn reach by 3000% . Increased clickthroughs by 15X . Had most successful marketing campaigns with MarketBeam Most popular features, . Social Drip Campaign . Executive Branding . Content and Audience 360 Integrations, . Veeva PromoMats . Slack . HubSpot . LinkedIn . Meta . X

Average Rating: 4.7/5.0

Total Reviews: 34

How Do G2 Users Rate MarketBeam?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Integrations: 6.1/10 (Category avg: 8.5/10)
  • Content optimization: 9.2/10 (Category avg: 8.7/10)
  • Coworker content: 7.9/10 (Category avg: 8.2/10)

Who Is the Company Behind MarketBeam?

  • Seller: MarketBeam
  • Year Founded: 2017
  • HQ Location: Los Altos, CA
  • Twitter: @MarketBeamInc
    413 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 66% Medium, 29% Small

What Do G2 Reviewers Say About MarketBeam?

AI-generated summary from verified user reviews

Pros
  • Users find MarketBeam to be intuitive and easy to integrate, enabling quick tasks with minimal clicks.
  • Users appreciate the intuitive integrations with LinkedIn and Facebook, making tasks effortless and quick.
  • Users love the intuitive post scheduling feature, making integration with LinkedIn and Facebook seamless and easy.

What Are Recent G2 Reviews of MarketBeam?

What Are G2 Users Discussing About MarketBeam?

PostBeyond by Influitive

PostBeyond is an employee advocacy and social selling platform, where marketers can activate and engage employees to share content with their social networks on behalf of their brand. Our vision is to empower companies to fearlessly evolve their social transformation. Today, over 100+ customers around the globe use PostBeyond to transform enhance brand visibility, generate qualified leads, establish thought leadership, and build a winning employer brand. PostBeyond provides a scalable solution that puts the employee first. This impacts the products we build and how we support our customers – from user experience to customer success.

Average Rating: 4.6/5.0

Total Reviews: 382

How Do G2 Users Rate PostBeyond by Influitive?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.4/10)
  • Integrations: 9.0/10 (Category avg: 8.5/10)
  • Content optimization: 9.1/10 (Category avg: 8.7/10)
  • Coworker content: 9.1/10 (Category avg: 8.2/10)

Who Is the Company Behind PostBeyond by Influitive?

  • Seller: Jigsaw Interactive
  • Year Founded: 2008
  • HQ Location: Alpharetta, GA
  • Twitter: @JigsawInteract
    2,025 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 56% Large, 40% Medium

What Do G2 Reviewers Say About PostBeyond by Influitive?

AI-generated summary from verified user reviews

Pros
  • Users love PostBeyond for its effective brand promotion, empowering employees to become active and engaging advocates.
  • Users value the engagement capabilities of PostBeyond, effectively empowering employees to become brand advocates through gamification.
  • Users appreciate the sharing efficiency of PostBeyond, enjoying streamlined content dissemination through a simplified social sharing model.

What Are Recent G2 Reviews of PostBeyond by Influitive?

What Are G2 Users Discussing About PostBeyond by Influitive?