Best Employee Advocacy Software with Trends Capabilities

How Many Employee Advocacy Software Products Does G2 Track?

Total Products under this Category: 62

Category Stats (Nov 2026)

  • Average Rating: 4.55/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Apostle (+0.25%) - Among all products in this category, Apostle recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Employee Advocacy Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 7,700+ Authentic Reviews
  • 62+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Employee Advocacy Software

G2 Grid® for Employee Advocacy Software plotting products by satisfaction and market presence

Highlighted products: DSMN8, Poppulo Employee Experience, Vista Social, Oktopost, Hootsuite Amplify, Sprout Employee Advocacy, Haiilo, and EveryoneSocial.

Underlying data: [Grid® JSON](https://www.g2.com/categories/employee-advocacy/grids.json?focus%5B%5D=dsmn8&focus%5B%5D=poppulo-poppulo-employee-experience&focus%5B%5D=vista-social&focus%5B%5D=oktopost&focus%5B%5D=hootsuite-amplify&focus%5B%5D=sprout-employee-advocacy&focus%5B%5D=haiilo-haiilo&focus%5B%5D=everyonesocial)

DSMN8

DSMN8 is the #1 employee advocacy platform, trusted by global brands like McKinsey, Nokia, and Dropbox. Our software makes it effortless for employees to become authentic brand advocates, social sellers, and thought leaders on social media. How DSMN8 works: 1. Centralize content in a custom-branded feed. 2. Enable employees to share approved content from desktop and mobile. 3. Measure results and ROI with the industry-leading analytics suite. Why DSMN8 stands out: - AI-powered content creation: Generate share-ready social media posts in seconds, always aligned with your company's tone of voice. - Dynamic Display: Give employees multiple images, captions, and formats (including LinkedIn carousels, documents & video) for every post, so content feels authentic, not copy-paste. - Boost Post: Advocates can amplify company or executive posts with one click, maximizing reach and engagement. - Executive Influence: Elevate leaders on LinkedIn with dedicated tools for building thought leadership and delegating access securely. - Prove ROI: Track impact with advanced UTM tracking and customizable analytics dashboards. Export data for use in your chosen analytics software. Helping our clients empower their employees drives how we work, motivating us to deliver cutting-edge solutions and top-tier customer support. As a result, DSMN8 users have ranked us #1 for employee advocacy, and we've been recognized on additional G2 'Best Of' lists, including: Top 50 UK Software Companies #1 Employee Advocacy Software #1 Momentum Leader for Employee Advocacy #1 Most Implementable Solution #1 Easiest Setup #1 Best Est. ROI #1 Best Results From marketing and sales to recruitment and internal communications, DSMN8 drives scalable results and measurable ROI. For more information, visit DSMN8.com.

Average Rating: 4.6/5.0

Total Reviews: 1,198

How Do G2 Users Rate DSMN8?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Integrations: 8.5/10 (Category avg: 8.4/10)
  • Content optimization: 8.9/10 (Category avg: 8.7/10)
  • Coworker content: 8.5/10 (Category avg: 8.2/10)

Who Is the Company Behind DSMN8?

  • Seller: DSMN8
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Cambridge, Cambridgeshire
  • LinkedIn® Page: www.linkedin.com
    59 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Recruitment Consultant, Account Executive
  • Top Industries: Telecommunications, Information Technology and Services
  • Company Size: 67% Large, 23% Medium

What Do G2 Reviewers Say About DSMN8?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of DSMN8, enabling quick and effective sharing of business posts.
  • Users love the easy sharing with company-approved content, boosting confidence and effectiveness in their social media posts.
  • Users find the sharing ease of DSMN8 impressive, allowing quick and intuitive communications on platforms like LinkedIn.
  • Users value the company-provided content from DSMN8, effectively enhancing their LinkedIn engagement with confidence.
  • Users value the company-provided content from DSMN8, enhancing their confidence in sharing across platforms like LinkedIn.
Cons
  • Users find the sharing limitations frustrating, hindering their ability to edit and tag content effectively.
  • Users report significant sharing issues with DSMN8, limiting effective communication and engagement across platforms like X and LinkedIn.
  • Users find DSMN8 has limited content and suggest improvements for better discoverability and user flexibility.
  • Users face challenges with daily post limitations, making it difficult to efficiently find relevant content to share.
  • Users find that the content lacks relevance to their specific domains, impacting the overall value of DSMN8.

What Are Recent G2 Reviews of DSMN8?

What Are G2 Users Discussing About DSMN8?

Poppulo Employee Experience

Poppulo is a global leader in AI-powered employee experience and enterprise digital signage, helping organizations create more connected, informed, and engaging experiences for their workforce and customers across every channel and environment. The first company in its category to deploy agentic AI—and the first to achieve ISO/IEC 42001 certification, the world's benchmark for secure, trustworthy AI—Poppulo has defined what it means to bring enterprise-grade artificial intelligence to communications. Trusted by over 10,000 organizations, including more than 40 of the Fortune 100, Poppulo's solutions reach more than 50 million employees worldwide. Its digital signage network spans over 600,000 screens globally. By combining certified agentic AI with scalable communications technology, Poppulo helps enterprises boost employee engagement, enhance customer experience, and drive measurable business impact.

Average Rating: 4.6/5.0

Total Reviews: 651

How Do G2 Users Rate Poppulo Employee Experience?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.4/10)
  • Integrations: 8.9/10 (Category avg: 8.4/10)
  • Content optimization: 9.0/10 (Category avg: 8.7/10)
  • Coworker content: 8.9/10 (Category avg: 8.2/10)

Who Is the Company Behind Poppulo Employee Experience?

  • Seller: Poppulo
  • Company Website:
  • Year Founded: 1996
  • HQ Location: Denver, US
  • LinkedIn® Page: www.linkedin.com
    544 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Internal Communications Manager
  • Top Industries: Information Technology and Services, Insurance
  • Company Size: 65% Large, 31% Medium

What Do G2 Reviewers Say About Poppulo Employee Experience?

AI-generated summary from verified user reviews

Pros
  • Users value the intuitive design of Sociabble, which simplifies communication and enhances team collaboration effortlessly.
  • Users value the quick and expert customer support provided by Sociabble, enhancing their overall experience with the platform.
  • Users value the intuitive and efficient platform of Sociabble, enhancing communication and teamwork effortlessly.
  • Users appreciate the amazing flexibility and ease of use in Sociabble, enhancing employee engagement and communication.
  • Users appreciate the user-friendly interface of Sociabble, making it easy to navigate and engage with content effectively.
Cons
  • Users express frustration over missing features in Sociabble, particularly the inability to tag non-users on LinkedIn.
  • Users experience confusion due to the tool's complexity and learning curve, impacting the overall user experience.
  • Users face limited customization options in Sociabble, hindering their ability to personalize the platform effectively.
  • Users find Sociabble has limited features such as poor analytics and a lack of bulk actions, affecting usability.
  • Users find the poor design of Sociabble cumbersome, requiring too many clicks and lacking intuitive navigation.

What Are Recent G2 Reviews of Poppulo Employee Experience?

What Are G2 Users Discussing About Poppulo Employee Experience?

Oktopost

Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform.

Average Rating: 4.4/5.0

Total Reviews: 204

How Do G2 Users Rate Oktopost?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Integrations: 9.3/10 (Category avg: 8.4/10)
  • Content optimization: 9.6/10 (Category avg: 8.7/10)
  • Coworker content: 8.8/10 (Category avg: 8.2/10)

Who Is the Company Behind Oktopost?

  • Seller: Oktopost
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Ramat Gan, Israel
  • LinkedIn® Page: www.linkedin.com
    135 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 49% Medium, 27% Large

What Do G2 Reviewers Say About Oktopost?

AI-generated summary from verified user reviews

Pros
  • Users find Oktopost's interface to be intuitive and user-friendly, making social media management a smooth experience.
  • Users highly value Oktopost's post scheduling, enabling effortless organization and management of social media campaigns.
  • Users value Oktopost for its intuitive features, enhancing social media management and streamlining analytics and advocacy efforts.
  • Users appreciate the efficient scheduling capabilities of Oktopost, which streamline their social media management and campaigns.
  • Users appreciate the intuitive analytics of Oktopost, enhancing social media insights and campaign tracking effortlessly.
Cons
  • Users highlight that data inaccuracies and lengthy response times hinder effective use of Oktopost's features.
  • Users are disappointed by the missing features in Oktopost, including ineffective social listening and basic AI capabilities.
  • Users face issues with data inaccuracy, experiencing discrepancies and lengthy response times for fixes in Oktopost.
  • Users report inaccurate analytics from Oktopost, leading to confusion and complications in data attribution and insights.
  • Users often experience limited analytics with Oktopost, facing inaccuracies and delays in data insights and collaboration.

What Are Recent G2 Reviews of Oktopost?

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Sprout Employee Advocacy

Employee Advocacy by Sprout Social is a specialized software solution designed to empower employees to become brand advocates through a user-friendly platform. This tool facilitates the sharing of content with just a few clicks, allowing organizations to leverage their workforce's social networks effectively. By integrating seamlessly with Sprout Social's broader suite of social media management tools, Employee Advocacy enables companies to streamline their social media and advocacy efforts while providing measurable insights into their impact. Targeted primarily at organizations looking to enhance their brand presence and engage employees in marketing efforts, Employee Advocacy caters to a diverse audience, including marketing teams, HR departments, and corporate communications. The platform is particularly beneficial for companies aiming to amplify their reach through authentic employee voices, turning staff into credible ambassadors for the brand. This approach not only enhances brand visibility but also fosters a culture of engagement and collaboration within the organization. Key features of Employee Advocacy include customizable employee newsletters, which help reinforce shared content and keep employees informed about the latest marketing initiatives. The platform also ensures compliance with pre-approved messaging, allowing users to share content confidently while adhering to brand guidelines. Additionally, the ability to measure the return on investment (ROI) of advocacy programs provides organizations with valuable insights into the effectiveness of their efforts, enabling data-driven decision-making. The unique selling points of Employee Advocacy lie in its intuitive design and the ease of use it offers. With a focus on immediate adoption, the platform minimizes the learning curve for employees, encouraging participation and maximizing engagement. By facilitating content circulation within the company and simplifying the sharing process, Sprout Social's advocacy tool stands out as a comprehensive solution for organizations looking to harness the power of their employees in promoting their brand. With over 30,000 brands and organizations served, Sprout Social has established itself as a leader in the employee advocacy space. The platform's ability to drive business forward through social engagement is evident in the success stories of various enterprises that have effectively utilized its features to enhance their marketing strategies. Employee Advocacy by Sprout Social represents a strategic investment for companies aiming to cultivate a strong, engaged workforce that actively contributes to their brand narrative.

Average Rating: 4.4/5.0

Total Reviews: 62

How Do G2 Users Rate Sprout Employee Advocacy?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Integrations: 6.9/10 (Category avg: 8.4/10)
  • Content optimization: 7.1/10 (Category avg: 8.7/10)
  • Coworker content: 5.0/10 (Category avg: 8.2/10)

Who Is the Company Behind Sprout Employee Advocacy?

  • Seller: Sprout Social
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    1,597 employees on LinkedIn®
  • Ownership: NASDAQ: SPT

Who Uses This Product?

  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 63% Medium, 24% Large

What Do G2 Reviewers Say About Sprout Employee Advocacy?

AI-generated summary from verified user reviews

Pros
  • Users value the insightful analytics feature of Sprout Social, which effectively refines content strategy and tracks performance.
  • Users love the ease of use of Sprout Social Employee Advocacy, making content sharing quick and efficient.
  • Users value the engagement with loyal audiences, enhancing brand experience and encouraging organic promotion of products.
  • Users value the easy content sharing with Sprout Social, enhancing brand consistency and user experience.
  • Users appreciate the ease of sharing content and the ability to draft message ideas effortlessly with Sprout Social Employee Advocacy.
Cons
  • Users face connection issues that complicate effective engagement, especially in large organizations with constant contact changes.
  • Users encounter content management issues that complicate connections and require significant effort to maintain current data.
  • Users find the difficult learning process hinders effective integration and can complicate customer service interactions.
  • Users find the inaccurate analytics frustrating, as more detailed insights are needed for effective engagement strategies.
  • Users find integration issues challenging, and contacting customer service adds to the difficulty of optimizing the platform.

What Are Recent G2 Reviews of Sprout Employee Advocacy?

What Are G2 Users Discussing About Sprout Employee Advocacy?

Clearview Social

Clearview Social makes it easy for your employees to participate in promoting company content on social media. Our easy-to-use employee advocacy software helps your team share your content on their social media platforms with easy prompts, email reminders, and one-click activation. Did you know 76% of consumers trust the content shared by a brand’s employees than the brand itself? Get your team sharing on their social media accounts in just one click using Clearview Social!

Average Rating: 4.6/5.0

Total Reviews: 224

How Do G2 Users Rate Clearview Social?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Integrations: 8.2/10 (Category avg: 8.4/10)
  • Content optimization: 9.0/10 (Category avg: 8.7/10)
  • Coworker content: 8.7/10 (Category avg: 8.2/10)

Who Is the Company Behind Clearview Social?

  • Seller: ProfitSolv
  • Year Founded: 2020
  • HQ Location: West Palm Beach, FL
  • LinkedIn® Page: www.linkedin.com
    196 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Associate, Partner
  • Top Industries: Accounting, Staffing and Recruiting
  • Company Size: 45% Medium, 33% Large

What Do G2 Reviewers Say About Clearview Social?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of Clearview Social invaluable for creating and sharing impactful content effortlessly.
  • Users appreciate the easy sharing features of Clearview Social, enabling quick and efficient content distribution.
  • Users love the ease of posting with Clearview Social, finding it effortless to schedule and share content.
  • Users appreciate the easy scheduling of posts with Clearview Social, enabling efficient content sharing for the entire week.
  • Users find Clearview Social's easy content creation essential for engaging audiences and enhancing LinkedIn interactions.
Cons
  • Users are frustrated by the inability to tag non-connected users on Clearview Social, limiting their outreach and engagement.
  • Users are frustrated with linking issues that complicate integration with existing tools and social media platforms.
  • Users find the cost issue of Clearview Social to be excessive, especially compared to similar platforms.
  • Users find the navigation challenging due to complex integration steps and a confusing UI for managing posts.
  • Users find Clearview Social to be expensive, especially with frequent annual price increases and cheaper alternatives available.

What Are Recent G2 Reviews of Clearview Social?

What Are G2 Users Discussing About Clearview Social?

PostBeyond by Influitive

PostBeyond is an employee advocacy and social selling platform, where marketers can activate and engage employees to share content with their social networks on behalf of their brand. Our vision is to empower companies to fearlessly evolve their social transformation. Today, over 100+ customers around the globe use PostBeyond to transform enhance brand visibility, generate qualified leads, establish thought leadership, and build a winning employer brand. PostBeyond provides a scalable solution that puts the employee first. This impacts the products we build and how we support our customers – from user experience to customer success.

Average Rating: 4.6/5.0

Total Reviews: 383

How Do G2 Users Rate PostBeyond by Influitive?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.4/10)
  • Integrations: 9.0/10 (Category avg: 8.4/10)
  • Content optimization: 9.1/10 (Category avg: 8.7/10)
  • Coworker content: 9.1/10 (Category avg: 8.2/10)

Who Is the Company Behind PostBeyond by Influitive?

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 56% Large, 40% Medium

What Do G2 Reviewers Say About PostBeyond by Influitive?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the effective brand advocacy enabled by PostBeyond, enhancing employee engagement and streamlined content sharing.
  • Users enjoy the effective employee engagement through PostBeyond's gamification and streamlined content sharing features.
  • Users appreciate the streamlined sharing efficiency of PostBeyond, enhancing employee engagement and consistent content distribution.

What Are Recent G2 Reviews of PostBeyond by Influitive?

What Are G2 Users Discussing About PostBeyond by Influitive?

MarketBeam

MarketBeam is the first and the only compliant social media management platform designed specifically for highly regulated industries such as Pharma, MedTech, and Financial Services. Our mission is to help businesses of all sizes manage social media according to their industry regulatory compliance and governance. Our Platform Offers: AI Content Creation: Generate compliant, engaging content tailored to your industry. Automated Publishing: Streamline your social media workflows with scheduled, multi-platform publishing. Employee Advocacy: Empower your employees to safely share branded content, extending your reach organically. Advanced Analytics and Monitoring: Gain valuable insights and monitor your social media performance while ensuring compliance with industry regulations. Why Choose MarketBeam? - Increase Engagement: Drive higher engagement rates through personalized content recommendations. - Boost Productivity: Streamline your social media workflows with our user-friendly platform. - Measure Success: Access detailed reports to measure ROI and refine your strategies. Our customers' say, they . Increased LinkedIn reach by 3000% . Increased clickthroughs by 15X . Had most successful marketing campaigns with MarketBeam Most popular features, . Social Drip Campaign . Executive Branding . Content and Audience 360 Integrations, . Veeva PromoMats . Slack . HubSpot . LinkedIn . Meta . X

Average Rating: 4.7/5.0

Total Reviews: 34

How Do G2 Users Rate MarketBeam?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Integrations: 6.1/10 (Category avg: 8.4/10)
  • Content optimization: 9.2/10 (Category avg: 8.7/10)
  • Coworker content: 7.9/10 (Category avg: 8.2/10)

Who Is the Company Behind MarketBeam?

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 66% Medium, 29% Small

What Do G2 Reviewers Say About MarketBeam?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of MarketBeam, noting its intuitive design and quick integration with social media.
  • Users value the easy integration with LinkedIn and Facebook, appreciating the intuitive interface that requires minimal clicks.
  • Users love the easy post scheduling that is intuitive and integrates seamlessly with LinkedIn and Facebook.

What Are Recent G2 Reviews of MarketBeam?

What Are G2 Users Discussing About MarketBeam?