# Best Employee Advocacy Software - Page 2 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Employee advocacy software enables employees to share branded content and company information via their personal social media channels. These tools provide centralized, pre-approved content libraries that make it easy for employees to distribute content via mobile, email, or social platforms. By facilitating employee participation in social sharing, organizations can expand their social reach while maintaining a unified brand message across channels. Employee advocacy tools often support social selling initiatives by enabling sales representatives to engage with prospects and customers on social networks while maintaining a consistent brand image and voice. Many of these platforms offer gamification features to promote a higher volume of sharing among employees and analytical capabilities to measure employee activity. Employee advocacy software is a subset of [brand advocacy software](https://www.g2.com/categories/brand-advocacy). Brand advocacy platforms typically focus on either employee advocacy or [customer advocacy](https://www.g2.com/categories/customer-advocacy), though some solutions support engagement programs for both employees and customers within a single platform. To qualify for inclusion in the Employee Advocacy category, a product must: - Provide a centralized library of pre-approved content for employees to share on their social networks - Provide analytics dashboards or reporting capabilities to measure the impact of employee advocacy programs and content reach, such as clicks, shares, ROI, etc. - Provide social integrations to allow the company’s employees to share messages and content directly from the platform ## Top Employee Advocacy Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [DSMN8](https://www.g2.com/products/dsmn8/reviews) | 4.6/5.0 (1,130 reviews) | LinkedIn-anchored employee advocacy with auto-scheduling | "[One-Click Scheduling That Saves Time and Keeps Your Professional Presence Active](https://www.g2.com/survey_responses/dsmn8-review-12682088)" | | 2 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,109 reviews) | Slack-integrated employee advocacy with gamified content sharing | "[All-in-One Social Management with Excellent Support and Smart Automations](https://www.g2.com/survey_responses/vista-social-review-13080181)" | | 3 | [Oktopost](https://www.g2.com/products/oktopost/reviews) | 4.4/5.0 (197 reviews) | B2B employee advocacy with CRM-attributed reach | "[Oktopost Saves Time with Calendar View, SocialBI Insights, and Advocacy Tools](https://www.g2.com/survey_responses/oktopost-review-13058845)" | | 4 | [Sociabble](https://www.g2.com/products/sociabble/reviews) | 4.7/5.0 (401 reviews) | Gamified pre-approved content sharing for advocacy | "[Versatile use cases and responsive Sociabble team](https://www.g2.com/survey_responses/sociabble-review-13061507)" | | 5 | [Hootsuite Amplify](https://www.g2.com/products/hootsuite-amplify/reviews) | 4.4/5.0 (199 reviews) | Brand-approved content sharing inside Hootsuite workflows | "[One of the best tools to getting employees to post and reshare company content](https://www.g2.com/survey_responses/hootsuite-amplify-review-11747090)" | | 6 | [Sharebee](https://www.g2.com/products/sharebee/reviews) | 4.8/5.0 (76 reviews) | LinkedIn-native ambassador content distribution with gamified engagement | "[Using the Employee Advocacy solutions - new generated platform offered by Sharebee](https://www.g2.com/survey_responses/sharebee-review-10756285)" | | 7 | [Sprout Social Employee Advocacy](https://www.g2.com/products/sprout-social-employee-advocacy/reviews) | 4.4/5.0 (62 reviews) | Pre-approved content sharing across employee networks | "[Grеat Tool for Amplifying Company Contеnt and Easy for Employееs to Usе](https://www.g2.com/survey_responses/sprout-social-employee-advocacy-review-10421837)" | | 8 | [EveryoneSocial](https://www.g2.com/products/everyonesocial/reviews) | 4.5/5.0 (256 reviews) | Pre-approved content distribution through employee networks | "[A seamless way to officially share on social media.](https://www.g2.com/survey_responses/everyonesocial-review-4914555)" | | 9 | [Haiilo](https://www.g2.com/products/haiilo-haiilo/reviews) | 4.6/5.0 (285 reviews) | Pre-approved content sharing across employee social networks | "[Intuitive community platform with creative features](https://www.g2.com/survey_responses/haiilo-review-12158924)" | | 10 | [Apostle](https://www.g2.com/products/apostle/reviews) | 4.4/5.0 (65 reviews) | — | "[Empowers Employee Advocacy with Insightful Analytics](https://www.g2.com/survey_responses/apostle-review-12775438)" | ## G2 Grid® for Employee Advocacy Software ![G2 Grid® for Employee Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/employee-advocacy/grids.png?focus%5B%5D=104472&focus%5B%5D=163098&focus%5B%5D=2913&focus%5B%5D=10460&focus%5B%5D=125854&focus%5B%5D=1391088&focus%5B%5D=4421&focus%5B%5D=15277) Highlighted products: DSMN8, Vista Social, Oktopost, Sociabble, Hootsuite Amplify, Sharebee, EveryoneSocial, and Sprout Social Employee Advocacy. Underlying data: [Grid® JSON](https://www.g2.com/categories/employee-advocacy/grids.json?focus%5B%5D=dsmn8&focus%5B%5D=vista-social&focus%5B%5D=oktopost&focus%5B%5D=sociabble&focus%5B%5D=hootsuite-amplify&focus%5B%5D=sharebee&focus%5B%5D=everyonesocial&focus%5B%5D=sprout-social-employee-advocacy) ## How Many Employee Advocacy Software Products Does G2 Track? **Total Products under this Category:** 45 ### Category Stats (Jul 2026) - **Average Rating**: 4.55/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Poppulo Employee Experience (+0.49%) - Among all products in this category, Poppulo Employee Experience recorded the largest rating increase compared to last month *Last updated: July 20, 2026* ## How Does G2 Rank Employee Advocacy Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 7,300+ Authentic Reviews - 45+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Employee Advocacy Software Is Best for Your Use Case? - **Leader:** [DSMN8](https://www.g2.com/products/dsmn8/reviews) - **Highest Performer:** [Sharebee](https://www.g2.com/products/sharebee/reviews) - **Easiest to Use:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Top Trending:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Best Free Software:** [DSMN8](https://www.g2.com/products/dsmn8/reviews) --- **Sponsored** ### Apostle Apostle is a powerful employee advocacy software solution designed to help organizations amplify their brand presence on social media by empowering employees and stakeholders to share branded content. This platform facilitates the creation and distribution of engaging content, enabling businesses to enhance their online visibility and foster a community of brand ambassadors across various social media channels. Targeted primarily at companies looking to leverage their workforce as advocates, Apostle serves a diverse audience that includes employees, retailers, dealers, and franchisees. The software is particularly beneficial for organizations aiming to align their marketing efforts with employee engagement, as it provides tools to encourage authentic sharing of content. By utilizing Apostle, businesses can effectively harness the collective influence of their team members, driving greater engagement and reach on social media. One of the standout features of Apostle is its comprehensive social media planning capabilities. Users can manage and schedule content for both company and personal pages from a single, user-friendly dashboard. This centralized approach simplifies the content distribution process, allowing teams to collaborate seamlessly and work towards common business goals. The onboarding framework is another critical aspect of the software, designed to activate brand ambassadors quickly and efficiently. This feature ensures that new users can easily navigate the platform and start sharing content that aligns with the company's branding strategy. Apostle also offers a wealth of attractive content options that can be shared at scale. By providing access to a library of pre-approved materials, users can confidently post content that resonates with their audience while maintaining brand consistency. This not only enhances the overall quality of social media interactions but also helps in generating leads and increasing online sales. With over 1,400 top brands already utilizing Apostle, the platform has proven its effectiveness in expanding brand reach and fostering a culture of advocacy among employees. In summary, Apostle stands out in the employee advocacy software category by combining social media planning features with an intuitive onboarding framework. This dual approach allows organizations to empower their employees and stakeholders to become active participants in their branding efforts, ultimately leading to increased online presence and business growth. The software's ability to streamline content management and encourage authentic sharing makes it a valuable tool for any organization looking to enhance its social media strategy. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1436&secure%5Bchosen_at%5D=2026-07-20T10%3A40%3A56Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=79450&secure%5Bresource_id%5D=1436&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femployee-advocacy%2Ff%2Ftrends&secure%5Btoken%5D=6cc85ae32b685a43a790583d1cddc4c3dcf81de62046c43fddfdd9303970b005&secure%5Burl%5D=https%3A%2F%2Fwww.apostlesocial.com%2Fplans&secure%5Burl_type%5D=paid_promos) --- ## Employee Advocacy Software Features & Capabilities ### What are the Best Employee Advocacy Software with Auto-translation & multiple language management? Provides features for users to autotranslate social posts into multiple languages **Top-rated Employee Advocacy Software for Auto-translation & multiple language management:** - [DSMN8](https://www.g2.com/products/dsmn8/reviews) - [Vista Social](https://www.g2.com/products/vista-social/reviews) - [Oktopost](https://www.g2.com/products/oktopost/reviews) [Explore Employee Advocacy Software with Auto-translation & multiple language management](https://www.g2.com/categories/employee-advocacy/f/auto-translation-multiple-language-management) ### What are the Best Employee Advocacy Software with KPI Tracking? Allows employees to set KPIs for themselves that they can track **Top-rated Employee Advocacy Software for KPI Tracking:** - [DSMN8](https://www.g2.com/products/dsmn8/reviews) - [Vista Social](https://www.g2.com/products/vista-social/reviews) - [Oktopost](https://www.g2.com/products/oktopost/reviews) [Explore Employee Advocacy Software with KPI Tracking](https://www.g2.com/categories/employee-advocacy/f/kpi-tracking) ### What are the Best Employee Advocacy Software with Adoption Insight? Measures adoption of the employee advocacy tool (both internally and externally) to inform strategy **Top-rated Employee Advocacy Software for Adoption Insight:** - [DSMN8](https://www.g2.com/products/dsmn8/reviews) - [Vista Social](https://www.g2.com/products/vista-social/reviews) - [Oktopost](https://www.g2.com/products/oktopost/reviews) [Explore Employee Advocacy Software with Adoption Insight](https://www.g2.com/categories/employee-advocacy/f/adoption-insight) ### What are the Best Employee Advocacy Software with Trends? Tracks trends such as which social channels are performing well and which news sources are trending **Top-rated Employee Advocacy Software for Trends:** - [DSMN8](https://www.g2.com/products/dsmn8/reviews) - [Vista Social](https://www.g2.com/products/vista-social/reviews) - [Oktopost](https://www.g2.com/products/oktopost/reviews) [Explore Employee Advocacy Software with Trends](https://www.g2.com/categories/employee-advocacy/f/trends) ## What Are the Top-Rated Employee Advocacy Software Products in 2026? ### 1. [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily visualize and report on all activities completed and the ROI of those activities, while integrating with your CRM and marketing automation platform to guide members through the entire customer journey. **Average Rating:** 4.4/5.0 **Total Reviews:** 388 **How Do G2 Users Rate Influitive?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.4/10) - **Integrations:** 7.7/10 (Category avg: 8.4/10) - **Content optimization:** 8.3/10 (Category avg: 8.7/10) - **Coworker content:** 7.9/10 (Category avg: 8.1/10) **Who Is the Company Behind Influitive?** - **Seller:** [Jigsaw Interactive](https://www.g2.com/sellers/jigsaw-interactive) - **Year Founded:** 2008 - **HQ Location:** Alpharetta, GA - **Twitter:** @JigsawInteract (2,025 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/jigsaw-interact/ (3 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Customer Marketing Manager, Customer Advocacy Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 49% Mid-Market, 42% Enterprise #### What Are Influitive's Pros and Cons? **Pros:** - Ease of Use (5 reviews) - Community Engagement (4 reviews) - Competition Fun (4 reviews) - Engagement (3 reviews) - Intuitive (3 reviews) **Cons:** - Bugs (2 reviews) - Limited Features (2 reviews) - Missing Features (2 reviews) - Poor Reporting (2 reviews) - Software Bugs (2 reviews) ### What Do G2 Reviewers Say About Influitive? *AI-generated summary from verified user reviews* **Pros:** - Users find Influitive to be **extremely user-friendly** , simplifying the process of managing events and engaging with their community. - Users love Influitive for its **strong community engagement** , fostering connections and rewarding participation effectively. - Users find the **competition fun** aspect of Influitive enjoyable, enhancing engagement and ease of use for newcomers. - Users value the **engaging interactivities** of Influitive, enhancing customer participation and feedback collection seamlessly. - Users appreciate the **intuitive design** of Influitive, enabling easy connections and meaningful relationships with their community. **Cons:** - Users report occasional **bugs in the program** that disrupt functionality and complicate the user experience. - Users note that **limited features** like the mobile app and notification systems hinder overall user experience. - Users feel that the **mobile application and notification systems** of Influitive could use significant improvement for better usability. - Users find **reporting navigation difficult** , noting issues and bugs that hinder effective use of the platform. - Users often face **software bugs** that cause delays in reporting and hinder the overall user experience. #### What Are Recent G2 Reviews of Influitive? **"[The clear leader in Customer advocacy platform space, and for good reason](https://www.g2.com/survey_responses/influitive-review-8210020)"** **Rating:** 4.5/5.0 stars *— Dean S.* [Read full review](https://www.g2.com/survey_responses/influitive-review-8210020) --- **"[Great vendor!](https://www.g2.com/survey_responses/influitive-review-9044891)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer & Network Security* [Read full review](https://www.g2.com/survey_responses/influitive-review-9044891) --- ### 2. [SocialWeaver](https://www.g2.com/products/socialweaver/reviews) SocialWeaver makes it easy to schedule never-ending content, increase engagement, and listen to customers’ impressions of you and your competitors. **Average Rating:** 4.7/5.0 **Total Reviews:** 12 **How Do G2 Users Rate SocialWeaver?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.4/10) **Who Is the Company Behind SocialWeaver?** - **Seller:** [SocialWeaver](https://www.g2.com/sellers/socialweaver) - **Year Founded:** 2017 - **HQ Location:** Washington, District of Columbia - **Twitter:** @SocialWeaverHQ (31 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/socialweaver/ (4 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 42% Small-Business #### What Are SocialWeaver's Pros and Cons? **Pros:** - Ease of Use (4 reviews) - Content Creation (2 reviews) - Marketing Management (2 reviews) - Time Saving (2 reviews) - User-Friendly (2 reviews) **Cons:** - High Pricing (2 reviews) - Mobile Issues (2 reviews) - Connectivity Issues (1 reviews) - Contact Management (1 reviews) - Expensive (1 reviews) ### What Do G2 Reviewers Say About SocialWeaver? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of SocialWeaver, enjoying smooth file management and an engaging interface for productivity. - Users value the **ease of content creation** with SocialWeaver, saving time and enabling effective scheduling across platforms. - Users commend **SocialWeaver's user-friendly interface** for seamless file management and enhanced marketing capabilities. - Users find that SocialWeaver is a **significant time saver** , allowing effortless content creation and scheduling. - Users find SocialWeaver to be a **user-friendly** marketing tool that enhances business efficiency with ease of use. **Cons:** - Users find the **high pricing** of SocialWeaver to be a barrier, suggesting it could deter potential users. - Users often experience **mobile issues** and find the UI not user-friendly, impacting their overall experience with SocialWeaver. - Users appreciate the tool's benefits but often experience **connectivity issues** that detract from the overall experience. - Users find the **contact management system challenging** initially, requiring time to acclimate to its features. - Users find the tool helpful, but its **expensive pricing** can be a significant drawback for many. #### What Are Recent G2 Reviews of SocialWeaver? **"[Easy to use](https://www.g2.com/survey_responses/socialweaver-review-6580509)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/socialweaver-review-6580509) --- **"[Best Social Media Management tool: "SocialWeaver"](https://www.g2.com/survey_responses/socialweaver-review-9481483)"** **Rating:** 4.5/5.0 stars *— Shivani C.* [Read full review](https://www.g2.com/survey_responses/socialweaver-review-9481483) --- #### What Are G2 Users Discussing About SocialWeaver? - [What is SocialWeaver used for?](https://www.g2.com/discussions/what-is-socialweaver-used-for) ### 3. [Social HorsePower](https://www.g2.com/products/social-horsepower/reviews) Transform your employees into your most powerful advocates with SocialHP (SHP). If you’re looking to boost your bottom line, get more eyes on your company content, or bring in more high-quality members to the team, SHP can help you achieve your professional goals. It all starts with our ‘never-login’ philosophy. Complicated software is a thing of the past. With SHP, your people don’t have to learn new software or waste time on complicated training. Our platform is simple, intuitive, and designed to help team members start sharing content right away. Your employees are your company’s most valuable asset. That’s why we’ve made it simple for them to advocate for your business, making it easier for you to: -Recruit new people -Increase social engagement on company content -Boost sales through the power of social selling. With SHP’s AutoPilot feature your employees never need to strategize their content calendar. Approved content is shared automatically to their socials so engagement can roll in. Why is that important? Over 80% of consumers value recommendations from family and friends ahead of advertising. SHP turns your employees into the influencers who attract more sales to your business. Are you ready to empower your employees to become your greatest advocates? Do you want to learn more about how SHP boosts social engagement and gets people talking about your products and services? Schedule a free demo with our team today and unleash the power of SHP. **Average Rating:** 4.7/5.0 **Total Reviews:** 52 **How Do G2 Users Rate Social HorsePower?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10) - **Integrations:** 9.3/10 (Category avg: 8.4/10) - **Content optimization:** 8.3/10 (Category avg: 8.7/10) - **Coworker content:** 8.9/10 (Category avg: 8.1/10) **Who Is the Company Behind Social HorsePower?** - **Seller:** [Social HorsePower](https://www.g2.com/sellers/social-horsepower) - **Year Founded:** 2011 - **HQ Location:** Toronto, Ontario - **Twitter:** @SocialHP1 (1,772 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3257665/ (28 employees on LinkedIn®) - **Ownership:** NYSE: SHOP **Who Uses This Product?** - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 46% Small-Business, 39% Mid-Market #### What Are Social HorsePower's Pros and Cons? **Pros:** - Centralized Management (1 reviews) - Easy Sharing (1 reviews) - Marketing Management (1 reviews) - Multiple Accounts (1 reviews) - Sharing Efficiency (1 reviews) **Cons:** - Connection Issues (1 reviews) - High Pricing (1 reviews) - Learning Complexity (1 reviews) - Limited Capabilities (1 reviews) - Limited Features (1 reviews) ### What Do G2 Reviewers Say About Social HorsePower? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **centralized management** of Social HorsePower, enabling seamless collaboration among team members on social media. - Users appreciate the **easy sharing** feature of Social HorsePower, enhancing teamwork in managing social media posts. - Users value the **collaboration ease** of Social HorsePower, enabling team members to enhance social media efforts collectively. - Users love the **multiple accounts feature** of Social HorsePower, enabling seamless teamwork on social media efforts. - Users value the **sharing efficiency** of Social HorsePower, enabling teams to collaboratively enhance social media outreach. **Cons:** - Users often face **connection issues** that disrupt their experience and hinder effective engagement on Social HorsePower. - Users find the **high pricing** of Social HorsePower challenging for small businesses with limited budgets. - Users note that the **learning complexity** may slow down new users from effectively utilizing all features. - Users note that **limited capabilities** can hinder customization and learning, especially for small businesses on a budget. - Users express concerns over the **limited features** , making customization and learning a challenge for newcomers. #### What Are Recent G2 Reviews of Social HorsePower? **"[Social HorsePower: Highlights and Drawbacks](https://www.g2.com/survey_responses/social-horsepower-review-11047692)"** **Rating:** 5.0/5.0 stars *— zaid a.* [Read full review](https://www.g2.com/survey_responses/social-horsepower-review-11047692) --- **"[Great for automated employee advocacy](https://www.g2.com/survey_responses/social-horsepower-review-4168993)"** **Rating:** 5.0/5.0 stars *— Haley F.* [Read full review](https://www.g2.com/survey_responses/social-horsepower-review-4168993) --- #### What Are G2 Users Discussing About Social HorsePower? - [What is Social HorsePower used for?](https://www.g2.com/discussions/what-is-social-horsepower-used-for) - 1 comment ### 4. [ambo](https://www.g2.com/products/ambo-ambo/reviews) Ambo is a modern employee advocacy and LinkedIn content distribution platform built for marketing, communications, and GTM teams that want more reach, more consistency, and more control. Teams use Ambo to curate branded content, distribute it to employees and partners, and track the real business impact of every shared post. The platform focuses on simplicity, compliance, and high quality engagement, making it a strong fit for mid market and enterprise companies that rely on LinkedIn for brand visibility, demand generation, and thought leadership. Ambo provides a full content workflow that starts with easy content creation. Marketing teams can import posts, links, campaigns, or articles into a flexible content library, draft copy with AI, and organize everything using channels. Each piece of content can be shared manually or automatically, giving employees a simple workflow to post consistent, on brand messages. Ambo supports multiple media formats including images, carousels, text posts, and videos, giving teams creative flexibility without losing control of brand voice. Compliance and privacy are built in. Admins can lock copy, restrict edits, manage approvals, and ensure that no employee password or account access is ever shared. Ambo uses secure OAuth and SSO to protect identities and data. This gives larger organizations a safe and reliable way to activate employees on LinkedIn without creating security or governance risks. Analytics are a core strength. Ambo tracks advocate engagement, post performance, top contributors, inactive users, and overall reach. Marketing leaders can quickly identify what content performs best, which teams are most active, and how employee posts influence impressions, clicks, and website traffic. Insights update in real time, helping teams refine their content strategy and prove ROI to leadership. Companies choose Ambo because it solves one of the biggest operational gaps in B2B marketing: consistent and measurable LinkedIn advocacy across the entire organization. The platform removes manual chasing, reduces friction for employees, and gives marketers complete visibility into what is being shared and what is working. Ambo is built for teams that want simple execution, reliable compliance, and actual performance on LinkedIn. It helps companies activate their people, expand reach, and build trust at scale. **Average Rating:** 5.0/5.0 **Total Reviews:** 5 **How Do G2 Users Rate ambo?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10) - **Integrations:** 10.0/10 (Category avg: 8.4/10) - **Content optimization:** 10.0/10 (Category avg: 8.7/10) - **Coworker content:** 5.0/10 (Category avg: 8.1/10) **Who Is the Company Behind ambo?** - **Seller:** [ambo](https://www.g2.com/sellers/ambo) - **Year Founded:** 2023 - **HQ Location:** bengaluru, IN - **LinkedIn® Page:** https://www.linkedin.com/company/go-ambo/ (3 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 60% Mid-Market, 40% Small-Business #### What Are ambo's Pros and Cons? **Pros:** - Brand Promotion (1 reviews) - Ease of Use (1 reviews) - Effective (1 reviews) - Reach Expansion (1 reviews) - Team Collaboration (1 reviews) **Cons:** - Inaccurate Analytics (2 reviews) ### What Do G2 Reviewers Say About ambo? *AI-generated summary from verified user reviews* **Pros:** - Users benefit from Ambo's **efficient brand promotion** on LinkedIn, enhancing reach and active online presence effortlessly. - Users praise the **ease of use** of ambo, enabling effortless team engagement on LinkedIn. - Users appreciate the **efficiency of Ambo** in promoting business content on LinkedIn, enhancing reach effortlessly. - Users value the **effortless reach expansion** with Ambo, significantly enhancing their online presence for business promotion. - Users enjoy the **effortless team collaboration** on Ambo, successfully engaging on LinkedIn with minimal effort. **Cons:** - Users feel that **inaccurate analytics** hinder their ability to gain valuable insights on post performance and audience engagement. #### What Are Recent G2 Reviews of ambo? **"[Ambo Makes It Easy to Leverage our teams professional network with Automated Content Sharing](https://www.g2.com/survey_responses/ambo-review-12605762)"** **Rating:** 5.0/5.0 stars *— Mevin B.* [Read full review](https://www.g2.com/survey_responses/ambo-review-12605762) --- **"[Helped our team stay active on LinkedIn](https://www.g2.com/survey_responses/ambo-review-12668446)"** **Rating:** 5.0/5.0 stars *— Akhil T.* [Read full review](https://www.g2.com/survey_responses/ambo-review-12668446) --- ### 5. [Sociuu](https://www.g2.com/products/sociuu/reviews) Sociuu is the simple, safe and smart employee advocacy platform for social media designed to increase employee engagement, optimize recruitment and amplify your brand’s social reach. No logins. No downloads. No hassle. **Average Rating:** 4.8/5.0 **Total Reviews:** 5 **How Do G2 Users Rate Sociuu?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.4/10) - **Integrations:** 10.0/10 (Category avg: 8.4/10) - **Content optimization:** 9.2/10 (Category avg: 8.7/10) - **Coworker content:** 10.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Sociuu?** - **Seller:** [Sociuu](https://www.g2.com/sellers/sociuu) - **Year Founded:** 2015 - **HQ Location:** Denmark - **LinkedIn® Page:** https://www.linkedin.com/company/sociuu (14 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 40% Mid-Market, 40% Small-Business #### What Are Sociuu's Pros and Cons? **Pros:** - Easy Posting (1 reviews) - Effective (1 reviews) - Employee Engagement (1 reviews) - Time-Saving (1 reviews) ### What Do G2 Reviewers Say About Sociuu? *AI-generated summary from verified user reviews* **Pros:** - Users find **Easy Posting** with Sociuu's content library effortless, making sharing quick and efficient. - Users find Sociuu's **seamless content library** and workflow efficient, making content sharing quick and effective. - Users praise Sociuu for its **easy content access and engaging support team** , enhancing overall employee engagement effortlessly. - Users commend Sociuu for its **time-saving content management** , allowing quick posting and seamless workflow for sharing. #### What Are Recent G2 Reviews of Sociuu? **"[Sociuu – Empowering Employees with great customer service](https://www.g2.com/survey_responses/sociuu-review-11460201)"** **Rating:** 5.0/5.0 stars *— Philip T.* [Read full review](https://www.g2.com/survey_responses/sociuu-review-11460201) --- **"[Great application to leverage the combined power of all employees to boost organic reach on social](https://www.g2.com/survey_responses/sociuu-review-11205639)"** **Rating:** 5.0/5.0 stars *— Oliver Q.* [Read full review](https://www.g2.com/survey_responses/sociuu-review-11205639) --- #### What Are G2 Users Discussing About Sociuu? - [What is Sociuu used for?](https://www.g2.com/discussions/what-is-sociuu-used-for) ### 6. [Buyapowa](https://www.g2.com/products/buyapowa/reviews) Buyapowa is an enterprise referral and reward platform designed for regulated, high-consideration markets. For more than a decade, we’ve helped enterprise brands rethink how they grow. We design and run reward-led customer acquisition and retention programmes for industries including telecoms, energy, insurance, financial services and gaming — sectors where compliance requirements, eligibility rules, cooling-off periods and financial risk shape every customer journey. Most marketing technology was built for retail: fast clicks, simple funnels and short decision cycles. Regulated industries don’t operate that way. Trust isn’t optional — it’s structural. Buyapowa combines behavioural design, incentive strategy and robust reward infrastructure to help brands activate structured advocacy. Our platform supports customer referral programmes, employee referral, partner and affiliate growth, influencer mechanics, intermediary and broker programmes, lead generation referrals, welcome offers and reward payout campaigns. The platform is flexible by design. Clients can deploy a single solution or integrate multiple programme types across acquisition and retention, all powered by one advocacy infrastructure. Built-in validation logic, fraud controls, reward sourcing and automated fulfilment help ensure programmes operate responsibly, measurably and in line with regulatory requirements. Buyapowa helps brands formalise what already happens informally: customers recommending businesses they believe in. The result is measurable growth, lower acquisition costs, improved conversion rates and stronger retention — driven by trust, not just traffic. **Average Rating:** 4.5/5.0 **Total Reviews:** 56 **How Do G2 Users Rate Buyapowa?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10) - **Integrations:** 10.0/10 (Category avg: 8.4/10) - **Content optimization:** 10.0/10 (Category avg: 8.7/10) - **Coworker content:** 10.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Buyapowa?** - **Seller:** [Buyapowa](https://www.g2.com/sellers/buyapowa) - **Year Founded:** 2011 - **HQ Location:** London, London - **Twitter:** @buyapowa (2,725 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/buyapowa/ (58 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager - **Top Industries:** Telecommunications, Oil & Energy - **Company Size:** 44% Mid-Market, 42% Enterprise #### What Are Buyapowa's Pros and Cons? **Pros:** - Customer Support (16 reviews) - Ease of Use (13 reviews) - Helpful (11 reviews) - Efficient Management (9 reviews) - Referral Programs (8 reviews) **Cons:** - Limited Customization (5 reviews) - Poor Reporting (4 reviews) - Inaccurate Analytics (3 reviews) - Integration Issues (2 reviews) - Lack of Information (2 reviews) ### What Do G2 Reviewers Say About Buyapowa? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **responsive customer support** of Buyapowa, consistently highlighting quick issue resolution and attentive service. - Users appreciate the **ease of use** of Buyapowa, finding it simple yet powerful for maximizing customer engagement. - Users appreciate the **supportive representatives** and the user-friendly interface of Buyapowa, enhancing their overall experience. - Users value the **efficient management** offered by Buyapowa, highlighted by responsive support and easy campaign integration. - Users value the **easy-to-use referral programs** of Buyapowa, appreciating the visibility and support throughout the setup process. **Cons:** - Users express dissatisfaction with **limited customization** options, desiring more flexibility in templates and reporting exports. - Users seek improved **reporting flexibility** in Buyapowa for better customization and management of dashboards and templates. - Users experience **inaccurate analytics** that complicate performance tracking and make insights difficult to interpret. - Users find **integration issues** with BI tools limit performance tracking and complicate their collaboration efforts. - Users experience a **lack of information** with Buyapowa due to missing public pricing and demo options. #### What Are Recent G2 Reviews of Buyapowa? **"[Helpful Team and Reward System That Lightens Our Workload](https://www.g2.com/survey_responses/buyapowa-review-13116428)"** **Rating:** 4.0/5.0 stars *— Liam K.* [Read full review](https://www.g2.com/survey_responses/buyapowa-review-13116428) --- **"[Straightforward, User-Friendly Referrals with Helpful Support](https://www.g2.com/survey_responses/buyapowa-review-13077245)"** **Rating:** 4.5/5.0 stars *— Olivia S.* [Read full review](https://www.g2.com/survey_responses/buyapowa-review-13077245) --- ### 7. [Heyoo.ai - Employee Advocacy and Thought Leadership for LinkedIn](https://www.g2.com/products/heyoo-ai-employee-advocacy-and-thought-leadership-for-linkedin/reviews) Heyoo.ai is an executive LinkedIn publishing and employee advocacy platform for small and large B2B teams. It enables organisations to run structured thought leadership and coordinated employee advocacy to generate LinkedIn visibility at scale. Marketing teams manage executive LinkedIn publishing through approval workflows, voice note input and strategic planning. At the same time Marketing can launch advocacy campaigns to larger groups of employees and enable them to post. Heyoo generates personalised post suggestions per employee and per campaign. Instead of copy-paste content, these post suggestions are tailored to each employee's individual tone of voice profile, role and expertise. Heyoo is built for organisations managing LinkedIn visibility across multiple profiles. It supports teams coordinating executive and employee voices with structure, governance and measurable reporting. Designed for companies aligning multiple voices around shared strategic themes, Heyoo enables structured advocacy and thought leadership with clear performance insights (impressions, reach, comments, reactions and more) for individuals and the whole organisation. Unlike traditional advocacy tools using generic templates, every post is personalised and editable, increasing credibility and adoption. Compared to standalone AI writing tools, Heyoo combines campaign management, executive workflows, activation, scheduling and reporting in one system, closing the gap between content creation, coordinated distribution and measurable execution. The Heyoo agent monitors selected topics and sources in real time to generate timely content aligned with company goals. Advanced analytics track engagement, reach, clicks and performance across executives, employees, departments and timeframes. The platform integrates with Slack, Microsoft Teams, Salesforce, HubSpot and offers API access. Heyoo supports B2B organisations across industries with measurable LinkedIn impact. Founded in 2023, Heyoo.ai is headquartered in the Netherlands and serves B2B companies such as Payhawk, Serviceplan Group, Peple by Visma and many more, coordinating employee advocacy and executive thought leadership. **Average Rating:** 4.5/5.0 **Total Reviews:** 3 **How Do G2 Users Rate Heyoo.ai - Employee Advocacy and Thought Leadership for LinkedIn?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10) **Who Is the Company Behind Heyoo.ai - Employee Advocacy and Thought Leadership for LinkedIn?** - **Seller:** [Heyoo.ai](https://www.g2.com/sellers/heyoo-ai) - **Year Founded:** 2025 - **HQ Location:** Amsterdam, NL - **LinkedIn® Page:** https://www.linkedin.com/company/heyooai/ (6 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Small-Business, 33% Mid-Market #### What Are Recent G2 Reviews of Heyoo.ai - Employee Advocacy and Thought Leadership for LinkedIn? **"[Make employee posting easy and authentic](https://www.g2.com/survey_responses/heyoo-ai-employee-advocacy-and-thought-leadership-for-linkedin-review-12483592)"** **Rating:** 5.0/5.0 stars *— Adrie S.* [Read full review](https://www.g2.com/survey_responses/heyoo-ai-employee-advocacy-and-thought-leadership-for-linkedin-review-12483592) --- **"[Efficient Social Selling and Employee Advocacy Platform](https://www.g2.com/survey_responses/heyoo-ai-employee-advocacy-and-thought-leadership-for-linkedin-review-12710708)"** **Rating:** 4.0/5.0 stars *— Garima K.* [Read full review](https://www.g2.com/survey_responses/heyoo-ai-employee-advocacy-and-thought-leadership-for-linkedin-review-12710708) --- ### 8. [Paiger](https://www.g2.com/products/paiger/reviews) Our platform helps you discover new opportunities ahead of your competitors and helps to build relationships with candidates and clients on social. We're big believers in your recruiters being the best marketing strategy possible, so we give you the tools to unleash the power of your recruiters and tap into larger networks. With Paiger you can Identify new customers, Research for the perfect outreach, Nurture by building a personal brand, Recruit candidates from social and turn your recruiters into advocates. We are used by over 2000+ recruiters and marketers. Winners of Recruitment Marketing Solution of the Year in 2020 and APSCo's Innovator of the Year in 2019. **Average Rating:** 4.5/5.0 **Total Reviews:** 3 **How Do G2 Users Rate Paiger?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10) **Who Is the Company Behind Paiger?** - **Seller:** [Paiger](https://www.g2.com/sellers/paiger-734bbc4e-77e1-4946-968d-c6cc55f9ecfd) - **Year Founded:** 2018 - **HQ Location:** Loughton, GB - **Twitter:** @paiger_co (940 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/paigerco/ (52 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Small-Business, 33% Mid-Market #### What Are Recent G2 Reviews of Paiger? **"[Amazing App that all recruiters need to have!](https://www.g2.com/survey_responses/paiger-review-1899897)"** **Rating:** 5.0/5.0 stars *— Wayne G.* [Read full review](https://www.g2.com/survey_responses/paiger-review-1899897) --- **"[Problem solving at its best!](https://www.g2.com/survey_responses/paiger-review-4329040)"** **Rating:** 5.0/5.0 stars *— Michael M.* [Read full review](https://www.g2.com/survey_responses/paiger-review-4329040) --- #### What Are G2 Users Discussing About Paiger? - [What is Paiger used for?](https://www.g2.com/discussions/what-is-paiger-used-for) ### 9. [Interact](https://www.g2.com/products/interact/reviews) Interact is the AI-native, enterprise intranet and EX platform that connects your workforce, creating outstanding employee experiences no matter how dispersed your people are. Interact unifies internal comms, knowledge management, and employee engagement so that enterprise workforces operate as tightly as small teams. Our platform equips enterprise organizations with tools to provide clear communication, efficient self-service, access to essential workplace applications, knowledge sharing, employee recognition, clarity around org-wide goals, and community building. Our cloud-based, intranet empowers organizations to deliver personalized news, amplify culture, and foster engagement no matter where people work. From onboarding to recognition, turn everyday moments into impactful employee experiences that drive retention and performance. Integrated AI accelerates content creation, personalizes delivery, answers employees' questions, and breaks down barriers with real-time translation into over 150 languages. Internal communicators don’t need another app disconnected from their intranet. The mobile intranet app and digital signage make it easy to reach every employee whether they are at a desk, in the field, or on the frontline. Extend the reach of company news, policy updates, and more across all locations, without the redundant work of managing multiple tools. End the copy/paste into different systems, wrestling with clunky HTML editors, or recreating employee email lists. Create, send, and measure internal emails from one integrated employee newsletter software. Don’t let morale suffer due to employees' achievements going unnoticed. Make recognition visible and accessible with rewards and recognition software that fosters a culture of appreciation. Stop guessing what employees are really thinking. Interact’s employee survey tools make it easy to create anonymous surveys that auto summarize sentiment for actional insights. Headquarters doesn’t always know the best ways to reduce waste, streamline costs, and improve efficiency, but frontline employees do. Make sure recommendations are heard, acted on, and tied directly to measurable ROI with employee ideas Ditch the disconnected tech stack by surfacing the tools, dashboards, and systems employees need from one place. With 100+ integrations, Interact serves as one centeral place where your employees find everything they need to do their best work and connect with one another. The platform serves large-scale organizations operating with workforce complexity, trusted by more than 1,500 customers and 4 million users worldwide, including Domino's, Teva, Levi's, New York Life, and Columbia, to empower their single most important asset - their people. **Average Rating:** 4.5/5.0 **Total Reviews:** 66 **How Do G2 Users Rate Interact?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10) **Who Is the Company Behind Interact?** - **Seller:** [Interact](https://www.g2.com/sellers/interact-2026-06-29) - **Company Website:** https://www.interactsoftware.com - **HQ Location:** Manchester, United Kingdom - **Twitter:** @IntranetExperts (5,048 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1473063/ (237 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Hospital & Health Care, Non-Profit Organization Management - **Company Size:** 44% Mid-Market, 42% Enterprise #### What Are Interact's Pros and Cons? **Pros:** - Ease of Use (16 reviews) - Customer Support (12 reviews) - Features (10 reviews) - Setup Ease (7 reviews) - Communication (6 reviews) **Cons:** - Lack of Features (5 reviews) - Missing Features (5 reviews) - Difficulty in Navigation (4 reviews) - Layout Issues (4 reviews) - Organizational Challenges (4 reviews) ### What Do G2 Reviewers Say About Interact? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Interact, enhancing navigation and content creation effortlessly. - Users value the **great customer support** provided by Interact, enhancing their overall communication experience. - Users value the **user-friendly interface** of Interact, enhancing navigation and making setup and usage seamless. - Users value the **easy setup process** of Interact, appreciating its user-friendly design for seamless navigation. - Users value the **effective communication platform** of Interact, enhancing information sharing and team alignment in a digital workspace. **Cons:** - Users express frustration over the **lack of features** , noting unfulfilled requests and cumbersome processes in Interact. - Users express disappointment with the **missing features** in Interact, highlighting outdated designs and unaddressed requests. - Users find **navigation difficult** , noting that essential features and settings are often hidden and hard to access. - Users find **layout issues** challenging, particularly with text wrapping around images and hidden configuration options. - Users find **organizational challenges** with Interact, citing cumbersome permissioning and hard-to-locate configuration options as major issues. #### What Are Recent G2 Reviews of Interact? **"[A neat and ever-evolving intranet solution with a great support team](https://www.g2.com/survey_responses/interact-review-12809901)"** **Rating:** 4.0/5.0 stars *— Eleanor C.* [Read full review](https://www.g2.com/survey_responses/interact-review-12809901) --- **"[Flexible, Personalized Intranet Platform Backed by a True Partnership](https://www.g2.com/survey_responses/interact-review-12554605)"** **Rating:** 5.0/5.0 stars *— Kelli N.* [Read full review](https://www.g2.com/survey_responses/interact-review-12554605) --- ### 10. [Please Share](https://www.g2.com/products/please-share/reviews) Please Share, an employee advocacy solution specifically built for Slack, is the fastest and easiest way for employees to share and engage with approved news and announcements! Companies of all sizes and industries can leverage the convenience, ubiquity, and familiarity of Slack to encourage employees to share and/or engage with approved blogs, news, job postings, and other content on Twitter, LinkedIn, and Facebook. Affordable and effective, Please Share provides a way for companies to supercharge their employee advocacy marketing, social media and social selling initiatives while simplifying the process of encouraging team members to share company content across social and professional networks. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Please Share?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10) - **Integrations:** 10.0/10 (Category avg: 8.4/10) **Who Is the Company Behind Please Share?** - **Seller:** [Inspired Concepts](https://www.g2.com/sellers/inspired-concepts) - **Year Founded:** 2014 - **HQ Location:** Boston, US - **LinkedIn® Page:** https://www.linkedin.com/company/inspired-concepts-inc/ (11 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Please Share? **"[Easy, quick and effective way to boost employee advocacy!](https://www.g2.com/survey_responses/please-share-review-5432486)"** **Rating:** 5.0/5.0 stars *— Sebastian C.* [Read full review](https://www.g2.com/survey_responses/please-share-review-5432486) --- #### What Are G2 Users Discussing About Please Share? - [What is Please Share used for?](https://www.g2.com/discussions/what-is-please-share-used-for) ### 11. [Seenit](https://www.g2.com/products/seenit/reviews) Seenit is the all-in-one employee content platform that turns employee voices into content that drives hiring, communication, and culture. With AI designed to amplify voices not replace them, Seenit makes it easy to collect, create, and share authentic employee stories. Guided remote and live recording, AI teleprompting, and a simple brand-safe video editor empower any team member to produce professional, user-generated content. Host, embed, and manage finished videos with built-in analytics to measure impact. From self-recorded clips to multi-perspective stories, Seenit enhances every aspect of employee storytelling, from recruitment to engagement. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Seenit?** - **Integrations:** 6.7/10 (Category avg: 8.4/10) - **Content optimization:** 8.3/10 (Category avg: 8.7/10) - **Coworker content:** 6.7/10 (Category avg: 8.1/10) **Who Is the Company Behind Seenit?** - **Seller:** [https://seenit.io/](https://www.g2.com/sellers/https-seenit-io) - **Year Founded:** 2014 - **HQ Location:** Shoreditch, GB - **LinkedIn® Page:** https://www.linkedin.com/company/5211452 (26 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market, 100% Small-Business #### What Are Recent G2 Reviews of Seenit? **"[Accumulate an abundance of authentic video content](https://www.g2.com/survey_responses/seenit-review-9859096)"** **Rating:** 4.0/5.0 stars *— Harshit S.* [Read full review](https://www.g2.com/survey_responses/seenit-review-9859096) --- ### 12. [SHIELD Analytics](https://www.g2.com/products/shield-analytics/reviews) Shield is the only LinkedIn analytics tool you need. Connect personal LinkedIn profiles and get real-time analytics on organic content performance — including impressions, engagement, follower growth, audience demographics, and earned media value. Browse your entire post history across connected accounts. Find the highlights. Identify patterns. Learn what works and what doesn't. Use powerful search and filters to slice data by keyword, hashtag, post type, profile, or custom date range — and compare performance across time periods. Shield's AI-powered Agent turns your data into decisions. Ask your data questions in natural language, get content recommendations backed by real metrics, and generate reports in seconds. Built for individuals, teams, and agencies. Whether you're tracking one profile or hundreds, Shield scales with you — with workspaces, user roles, and multi-profile dashboards. Trusted by creators and brands in 50+ countries. **Average Rating:** 3.2/5.0 **Total Reviews:** 14 **How Do G2 Users Rate SHIELD Analytics?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.4/10) **Who Is the Company Behind SHIELD Analytics?** - **Seller:** [Shield Intelligence](https://www.g2.com/sellers/shield-intelligence) - **Year Founded:** 2018 - **HQ Location:** Copenhagen - **LinkedIn® Page:** https://www.linkedin.com/company/shieldapp/ (16 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are SHIELD Analytics's Pros and Cons? **Pros:** - Analytics (1 reviews) **Cons:** - Expensive (1 reviews) - Poor Response System (1 reviews) ### What Do G2 Reviewers Say About SHIELD Analytics? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **analytics insights** SHIELD Analytics provides, highlighting their top-performing LinkedIn posts effectively. **Cons:** - Users find SHIELD Analytics **overpriced** and report unreliable support that delays access and resolutions significantly. - Users experience a **poor response system** that delays resolution and impacts access to SHIELD Analytics. #### What Are Recent G2 Reviews of SHIELD Analytics? **"[Full Insights into Your Personal Brand Reach](https://www.g2.com/survey_responses/shield-analytics-review-5199793)"** **Rating:** 5.0/5.0 stars *— Kate E.* [Read full review](https://www.g2.com/survey_responses/shield-analytics-review-5199793) --- **"[A must for every content creator](https://www.g2.com/survey_responses/shield-analytics-review-6897573)"** **Rating:** 4.0/5.0 stars *— Ariel C.* [Read full review](https://www.g2.com/survey_responses/shield-analytics-review-6897573) --- #### What Are G2 Users Discussing About SHIELD Analytics? - [Does Linkedin have analytics?](https://www.g2.com/discussions/does-linkedin-have-analytics) - [What is Linkedin shield?](https://www.g2.com/discussions/what-is-linkedin-shield) - [What is Shield Tool?](https://www.g2.com/discussions/what-is-shield-tool) ### 13. [Brand Networks](https://www.g2.com/products/brand-networks-brand-networks/reviews) Turn your people into creators and their content into paid performance. Brand Networks is the creator and employee advocacy platform that enables your employees, fans, associates, and partners, no matter their experience, to create brand-safe content at scale and amplify it through paid media. The platform behind the world's largest and most impactful creator programs Brand Networks empowers brands to turn anyone into an organic content creator-from corporate employees and retail associates, to loyal fans, event attendees, and loyalty program members. BN is the leading platform for employee advocacy and employee-generated content (EGC), and the only company that bridges organic content creation to paid media amplification. Unlike traditional advocacy platforms that focus on resharing pre-written corporate content, BN enables original content creation, published natively across TikTok, Instagram, Facebook, LinkedIn, YouTube, Pinterest, NextDoor, Snapchat, and X-all from a single app. When original content is ready to post, BN's AI brand safety technology scans every post before it goes live to ensure it meets every standard. Once published, in-app gamification and incentive management keep your creators engaged and posting. Once your creators are posting and their organic content shows what resonates with their social networks, our AI ad buying technology-built on nearly two decades of campaign data-amplifies top performers across paid channels. We bridge the gap between organic and paid on a single connected platform. **Who Is the Company Behind Brand Networks?** - **Seller:** [Brand Networks](https://www.g2.com/sellers/brand-networks) - **Year Founded:** 2006 - **HQ Location:** Rochester, New York, United States - **Twitter:** @brandnetworks (2,666 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bnanaugeocompany (250 employees on LinkedIn®) ### 14. [Drumbeat](https://www.g2.com/products/drumbeat/reviews) Drumbeat turns your entire team into a coordinated marketing engine. We make it easy for your team to get AI-powered, personalised LinkedIn content. Authentic, high-quality and consistent. Generate human-sounding content for founders, execs, partners, sales and subject-matter specialists — all aligned to your message house and tailored to each person's unique voice. AuthorDNA™ captures each teammate's natural writing style — tone, cadence, rhythm, vocabulary, emoji habits — and applies it to every output. Coordinate timed campaigns across your entire organisation. Product launches, fundraises, hiring pushes, PR moments. Set approval flows, role-based permissions and posting guardrails. See who's saying what — and how far it spreads. Full audit trails and cross-team analytics give you visibility and protection. **Who Is the Company Behind Drumbeat?** - **Seller:** [Drumbeat AI](https://www.g2.com/sellers/drumbeat-ai) - **Year Founded:** 2025 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/drumbeat-ai/ (7 employees on LinkedIn®) ### 15. [DrumUp](https://www.g2.com/products/drumup/reviews) Drumup is an end to end social media content scheduling and discovery app, and can cut down your social media management effort by up to 90% (works with Twitter, Facebook and LinkedIn). It discovers relevant and engaging stories of interest to your social media audience from around the web, that you can schedule for multiple social media accounts. You can also add custom posts to your content queue for publishing. DrumUp also allows you to link your blog feed on your social accounts. In addition to these features, DrumUp offers a content library, hashtag suggestions, and an employee advocacy program. Features: - Discover fresh relevant content for your themes in an easy shareable format - Schedule posts for multiple accounts in one click - Manage multiple accounts through a single dashboard - Create groups of social media accounts and schedule to them with ease - Link blog feed to post directly to your social accounts - Schedule posts for specific time and date - Chrome extension to discover posts as you browse and to schedule conveniently from within - Mobile app for on-the-go content discovery and social media management - Create text and image custom posts - Link RSS feeds to read them within the app - Get hashtag suggestions - Shorten URLs and track your clicks - View social media engagement analytics - Save files to the content library - Provide specific social media accounts' access to teammates - Set up an employee advocacy program **Average Rating:** 4.1/5.0 **Total Reviews:** 15 **How Do G2 Users Rate DrumUp?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.4/10) **Who Is the Company Behind DrumUp?** - **Seller:** [DrumUp](https://www.g2.com/sellers/drumup) - **Year Founded:** 2015 - **HQ Location:** Portland, OR - **Twitter:** @drumupio (6,217 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9226720/ **Who Uses This Product?** - **Company Size:** 80% Small-Business, 20% Mid-Market #### What Are Recent G2 Reviews of DrumUp? **"[Exactly what we needed](https://www.g2.com/survey_responses/drumup-review-2202332)"** **Rating:** 4.0/5.0 stars *— Ginger M.* [Read full review](https://www.g2.com/survey_responses/drumup-review-2202332) --- **"[Great For Content Poor Customer Service](https://www.g2.com/survey_responses/drumup-review-4595674)"** **Rating:** 4.5/5.0 stars *— Verified User in Telecommunications* [Read full review](https://www.g2.com/survey_responses/drumup-review-4595674) --- #### What Are G2 Users Discussing About DrumUp? - [What is DrumUp used for?](https://www.g2.com/discussions/what-is-drumup-used-for) ### 16. [GoodSeeker](https://www.g2.com/products/goodseeker/reviews) GoodSeeker Digital Yearbook for employee success and life at work stories. Capture, centralize and share employee-inspired content to build your team and brand inside and out. Invite employees, clients, partners and other ambassadors to submit individual and team-generated stories to spotlight job roles, skills, hidden talents, company values, and go to market differentiators. A fully customizable story and testimonial generator that uses text, tags, and video makes it easy for anyone to contribute a "meaningful story," not a high-five. Managers and team leaders can use it to show employee appreciation, onboard new hires with job specific examples, and give greater transparency to lessons-learned. Employer branding, talent attraction, and recruitment marketing teams can embed promote and embed stories anywhere to give candidates better look at who and what makes your culture unique. **Who Is the Company Behind GoodSeeker?** - **Seller:** [GoodSeeker](https://www.g2.com/sellers/goodseeker) - **Year Founded:** 2016 - **HQ Location:** McLean, US - **LinkedIn® Page:** https://www.linkedin.com/company/goodseeker-inc- (5 employees on LinkedIn®) ### 17. [Highperformr](https://www.g2.com/products/highperformr-inc-highperformr/reviews) Highperformr's Product Analytics is a comprehensive solution designed to monitor and enhance the performance of social media campaigns. It enables businesses to track engagement metrics, measure return on investment (ROI), and ensure that content effectively resonates with both prospects and customers. **Who Is the Company Behind Highperformr?** - **Seller:** [Highperformr Inc](https://www.g2.com/sellers/highperformr-inc) - **Year Founded:** 2023 - **HQ Location:** N/A - **Twitter:** @HighperformrAI (158 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/highperformr-ai (40 employees on LinkedIn®) ### 18. [Magnettu](https://www.g2.com/products/magnettu/reviews) Magnettu is a LinkedIn analytics and content management platform built for agencies and marketing teams managing multiple personal brand profiles at scale. As an official LinkedIn API partner, Magnettu connects directly through LinkedIn's official API — no browser extensions, no shared passwords, no risk to client accounts. Teams and clients collaborate in one shared workspace to ideate, approve, schedule, and measure content, with role-based permissions and white-label reporting built for client delivery. Magnettu's analytics go deeper than scheduling and publishing. Through official API access, agencies and marketing departments get personal profile analytics that few other platforms in the category offer — giving teams real visibility into what's driving growth on each managed profile, not just surface-level engagement counts. Beyond content and analytics, Magnettu's Brand Ambassadors feature turns employee advocacy into a measurable, ongoing program: gamified rankings and rewards that keep teams engaged over time, instead of a one-off campaign that fades after launch. Magnettu operates in 12+ countries, supporting agencies and marketing teams of every size — from boutique shops managing a handful of client profiles to larger organizations running dozens. The team behind Magnettu is intentionally lean and built around senior, high-performing specialists, which is reflected in how clients describe support: fast, knowledgeable, and consistently named as one of the platform's strongest points. Pricing is transparent and scales with the number of managed profiles, from a Starter plan for individual profiles up to Agency and Custom tiers for larger rosters, including advanced customization, tailor-made market reports, API access, and priority support. A 7-day free trial and a 30-day money-back guarantee make it easy to start with confidence. **Average Rating:** 5.0/5.0 **Total Reviews:** 3 **How Do G2 Users Rate Magnettu?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10) **Who Is the Company Behind Magnettu?** - **Seller:** [Magnettu](https://www.g2.com/sellers/magnettu) - **Year Founded:** 2022 - **HQ Location:** Barcelona, ES - **LinkedIn® Page:** https://www.linkedin.com/company/magnettu (10 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Magnettu's Pros and Cons? **Pros:** - AI Features (1 reviews) - AI Utilization (1 reviews) - Competitor Analysis (1 reviews) - Ease of Use (1 reviews) - Efficiency (1 reviews) **Cons:** - Slow Performance (1 reviews) - Slow Updates (1 reviews) - Software Bugs (1 reviews) - Technical Issues (1 reviews) ### What Do G2 Reviewers Say About Magnettu? *AI-generated summary from verified user reviews* **Pros:** - Users laud the **AI integration** in Magnettu for providing enhanced capabilities and valuable insights effortlessly. - Users appreciate the **AI integration** of Magnettu, enhancing their insights and streamlining client LinkedIn account management. - Users value the **constant improvements** of Magnettu driven by a responsive leadership team focused on client needs. - Users value the **ease of use** of Magnettu, enjoying its intuitive interface and efficient navigation for optimal results. - Users value the **efficiency** of Magnettu, noting consistent improvements based on client feedback for optimal performance. **Cons:** - Users experience **slow performance** with Magnettu, yet appreciate the team's responsiveness to improvements and fixes. - Users acknowledge the **slow updates** from Magnettu, but appreciate their swift issue resolutions and commitment to improvement. - Users experience **occasional software bugs** with Magnettu, though the team is responsive in resolving them quickly. - Users experience **occasional technical glitches** with Magnettu, but the team's commitment to quick resolution is commendable. #### What Are Recent G2 Reviews of Magnettu? **"[Intuitive and Effective for Content Management](https://www.g2.com/survey_responses/magnettu-review-12976893)"** **Rating:** 5.0/5.0 stars *— Seba M.* [Read full review](https://www.g2.com/survey_responses/magnettu-review-12976893) --- **"[LinkedIn made easy](https://www.g2.com/survey_responses/magnettu-review-10703574)"** **Rating:** 5.0/5.0 stars *— Pedro M.* [Read full review](https://www.g2.com/survey_responses/magnettu-review-10703574) --- ### 19. [Rocksalt](https://www.g2.com/products/rocksalt/reviews) Rocksalt is a B2B social engagement platform that helps companies build visibility with buyers and AI search tools on LinkedIn and Reddit. It surfaces the conversations buyers pay attention to and guides executives and subject matter experts to engage authentically. B2B teams use Rocksalt for powering employee advocacy, executive LinkedIn visibility, and AI search visibility. **Who Is the Company Behind Rocksalt?** - **Seller:** [Rocksalt](https://www.g2.com/sellers/rocksalt) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 20. [The Martec](https://www.g2.com/products/the-martec/reviews) Our Mission Democratise people-led storytelling. Make authentic content accessible to every team, every function, and every market. The world’s leading Employee Content Generation and Social Advocacy Activation Platform for Employer Brands. The Martec helps employees contribute authentic written and video content with AI assistance. This content is then fed to your Employee Social Advocates, Recruiting team and Career Site. Content is scaled by segment (by role, location and initiative) making your 1:many talent communication feels 1:1. Makes all hiring and retention content and communication easy. **Who Is the Company Behind The Martec?** - **Seller:** [The Martec](https://www.g2.com/sellers/the-martec) - **Year Founded:** 2015 - **HQ Location:** Sydney, AU - **LinkedIn® Page:** https://www.linkedin.com/company/the-martec (39 employees on LinkedIn®) ## What Is Employee Advocacy Software? [Brand Advocacy Software](https://www.g2.com/categories/brand-advocacy) ## What Software Categories Are Similar to Employee Advocacy Software? - [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) - [Employee Engagement Software](https://www.g2.com/categories/employee-engagement) - [Employee Communications Software](https://www.g2.com/categories/employee-communications) --- ## How Do You Choose the Right Employee Advocacy Software? ### What You Should Know About Employee Advocacy Software ### What is Employee Advocacy Software? Employee advocacy software assists companies in driving brand recognition, increasing organic social sharing and engagement, and generating new leads through the voice of their employees. This type of software helps businesses build preapproved content libraries for their employees to access and share via mobile, email, or social media. Many of these tools offer gamification features to promote a higher volume of sharing amongst employees with their connections across social media. Some employee advocacy tools utilize artificial intelligence and machine learning to track company mentions and relevant third-party content. Additionally, these tools measure the content that produces the highest engagement, as well as how advocates impact a company’s marketing and recruiting efforts. Some employee advocacy tools don’t just include a company’s branded content, some allow employees to add their own media sources and blogs they are interested in sharing. This type of software often integrates with [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), and social media management software. Key Benefits of Employee Advocacy Software - Increases a company’s referral traffic and brand recognition - Helps build up employees as industry thought leaders and grow their professional networks - Assists companies in nurturing relationships with their employees and capture feedback in real time ### Why Use Employee Advocacy Software? Brands use employee advocacy software because consumers trust content and recommendations from people they know more than marketing messages directly from the brands themselves. This type of software enables employees to directly share and amplify branded and third-party content. **Positions employees as thought leaders —** This type of software enables organizations to invest in their employee’s personal and professional development. Employee advocacy software positions employees as brand advocates, thought leaders, and industry domain experts, which helps build up their personal brand across various social networks. **Increases brand awareness and recognition —** Increasing brand awareness is difficult to do organically, but employee advocacy software helps companies amplify their branded content and messaging in a more authentic way as the messaging is shared through their employees. The buyer journey is impacted earlier as employees’ personal relationships and networks build credibility and authenticity with the brand. **Improves internal communications within organizations —** While many benefits of employee advocacy software stem from external brand communications, it’s important to recognize the benefits this type of software brings to internal communications within a company. Organizations have an abundance of information that they need to share with their employees, and employee advocacy software makes it easier to stay organized on company news and announcements. **Enables social selling —** Social selling is a sales tactic that enables sales representatives to connect with people on social media networks to develop stronger relationships with them as part of the sales process. Employee advocacy software helps sales representatives connect with potential clients and increase their social media reach by enabling them to share curated, industry-related content. **Talent pool development —** Employee advocacy software helps increase a company’s brand awareness, and can also help draw attention to their active job openings. Job postings that are shared by employees are often received better than if they are shared directly from a brand. Thus, that employee is essentially sharing a personal endorsement for the company by promoting a job opening directly to their social network. ### Who Uses Employee Advocacy Software? Benefits of using employee advocacy spans across an entire organization. Marketing teams, sales teams, and human resource (HR) departments can all utilize this type of software. **Marketing teams —** Marketing departments use employee advocacy software to expand their reach through their employee’s social networks, which ensures more people become aware of their brand. This type of software also helps marketing teams increase earned media, including word-of-mouth or peer-to-peer referrals. **Sales teams —** Social selling through the use of employee advocacy software increases lead generation as it allows sales representatives to build and establish genuine relationships, as opposed to other sales tactics (i.e., cold calling). Employee advocacy software assists sales representatives in building their credibility through thought leadership, which enables them to create authority in their industry. **HR departments —** HR departments use employee advocacy software to help their employees feel more connected to their company’s mission, which can help with retention. An increasing number of people are applying for jobs online when they see their friends and professional networks post the opening on social media. HR departments also use this type of software to help with talent acquisition as employees post about company news, recaps from company events, and overall sentiment of working for the company. ### Employee Advocacy Software Features **Gamification —** To keep employees’ engagement rate with employee advocacy software high and ensure they keep coming back, most employee advocacy tools have gamification features. These gamification features include contests, leader boards, and prizes to encourage healthy competition amongst employees. **Mobile capability —** Social media engagement on mobile devices continues to increase as technology advances. Employee advocacy software enables mobile capabilities to allow employees to write, upload, and share content on mobile devices. For example, a reason an employee may need to post on their mobile device would be if they are attending a trade show or a live event where they want to post in real time. **Social media integration —** The ability for employee advocacy software to integrate with social media platforms enables employees to post content directly to various social networks (i.e., LinkedIn, Facebook, Twitter, etc.). **Reporting and analytics —** Employee advocacy software analyzes user engagement to better understand the impact of campaigns. This type of software monitors and tracks employee’s interactions and all of the content that is shared. Additionally, this feature allows organizations to track website traffic generated by employees’ sharing activity and the resulting conversions. **Content curation —** Content curation capabilities provide employees with a collection of preapproved content that they can share on social media networks. Additionally, third-party curated content not only helps increase engagement but also helps employees become thought leaders and share content that isn’t always tied to their company. **ROI calculator —** Some employee advocacy tools have an ROI calculator feature that helps brands determine the earned media value of the advocacy programs they are implementing. Other features of employee advocacy software: [Adoption Insights](https://www.g2.com/categories/employee-advocacy/f/adoption-insight), [Auto-Translation & Multiple Language Management](https://www.g2.com/categories/employee-advocacy/f/auto-translation-multiple-language-management), [KPI Tracking](https://www.g2.com/categories/employee-advocacy/f/kpi-tracking), and [Trends Capabilities](https://www.g2.com/categories/employee-advocacy/f/trends). ### Trends Related to Employee Advocacy Software **Employee empowerment —** Traditional employee advocacy campaigns were employer focused, as opposed to employee focused. When employee advocacy was introduced, brands were more concerned about what content they could encourage their employees to share that would boost their agenda and messaging, and not what employees would actually want to share with their personal networks. More and more employee advocacy tools and campaigns are focused on employee empowerment, which motivates employees to share content that is interesting to them, while also encouraging them to personalize their posts to their personal tone of voice. **Employee-generated content (EGC) —** User-generated content is any content (i.e., text, videos, images, etc.) that is created by people, rather than the brands themselves. EGC is content that is created and shared by employees. This type of content could be completely original content, or employees may add and share third-party content to their social networks. Employee advocacy software used to only be focused on content that was created by brands to increase awareness and recognition, but now this type of software is also focused on content that helps employees build their industry thought leadership. ### Software and Services Related to Employee Advocacy Software [**Customer advocacy software**](https://www.g2.com/categories/customer-advocacy) **—** Customer advocacy software is used by companies to enable their customers to promote their message, content, or products through word of mouth. The software helps acquire new customers, develop the brand identity, and engage loyal users. Brand advocacy software tends to be focused on either customer advocacy or employee advocacy, although there are a number of products that provide platforms for engaging both employees and customers. [**Social media management software**](https://www.g2.com/categories/social-media-mgmt) **—** Social media management software provides functionality to administer social media accounts, schedule posts, suggest content, and boost posts. The products often provide tools such as user access control, content creation, content libraries, calendars, scheduling, archives, and performance analytics. Employee advocacy software integrates with social media management software to enable employees to share content directly to their social networks.