Terminus ABM Platform Reviews & Product Details

How simple the interface is. It's WYSIWYG simple. It takes less than 5 mins to get a campaign live. The speed of the data return in 2-3 days is amazing as well. I can cut my budget quickly if something isn't working. Review collected by and hosted on G2.com.

Having to wait to collect data. Not able to be controlled by Terminus, but with how easy the tool is I like to get answers fast! I cannot name one thing that I don't like about the Terminus product, it's all amazing! Review collected by and hosted on G2.com.

Everything is very straight forward and simple. It shouldn't take more than an hour to get a campaign live and any marketer could do it. Review collected by and hosted on G2.com.

It's a bit overwhelming at first - but that isn't really on terminus. Once you get comfortable, it's easy to move forward. Review collected by and hosted on G2.com.

Terminus is an effective product backed by a very responsive team. There is even more to the tool than we have even been able to uncover and/or leverage yet. Review collected by and hosted on G2.com.

The platform itself has a lot of room to grow. They have acquired other pieces of software over the years that remain "bolted on" rather than being fully integrated. There are still some aspects of the tool that should be self-serve but instead involve opening a support ticket to achieve. The UI isn't bad, but it isn't as intuitive as it could be. Review collected by and hosted on G2.com.

Terminus has demonstrated a remarkable ability to adjust and grow their platform to continue to provide best in class analytics and advertising. I've been a Terminus customer for the last 5 years (at three organizations), and I keep coming back to Terminus because of their platform's continuing strength in analytics and advertising, but also by their penchant for actually to listening to feedback and implementing it.

I also love the Account Hub functionality, and the ability to see how our accounts should be segmented for account orchestration purposes. Being able to filter by engagement, intent signals, and current activity is invaluable for our marketing strategy. Review collected by and hosted on G2.com.

There's still some work to be done in combining the remarkable data strength of the BrightFunnel platform into Terminus - there are still some divisions between where certain data is available. This has continued to improve with each release, so I feel confident that they'll continue to improve this functionality and provide that view as a "single pane". Review collected by and hosted on G2.com.

I love the constantly growing tech stack available and the customer support. The technologies give us insane insights that enable us to develop high-quality leads and get ahead in the target's buy cycle. I feel like a valued customer with their support- they seem to care about our success. Review collected by and hosted on G2.com.

The dashboards in Account Hub are absolute garbage. They're unfriendly and unusable and "ugly". How does a company with such an expanding reach, so many pleasing interfaces, give us such a piece of crap dashboarding ability? Review collected by and hosted on G2.com.

This provides a simple integration to our Salesforce Account data and surfaces soft interest for quick follow-ups by our SDR and Marketing Teams. This allows for a full-court press approach to our outreach efforts. Review collected by and hosted on G2.com.

The integration behavior between Terminus and Salesforce is a bit light - I would like to see more automated and selective integration of fields/field values between Terminus and Salesforce. I would also like to see an open API with the Terminus platform so we can run analytics on Terminus data with other business data a little more efficientlyh. Review collected by and hosted on G2.com.

The team at Terminus is really helpful and quick to respond with anything we have questions about. Review collected by and hosted on G2.com.

I am not the strongest user but I have been a big part of the implementation and getting our account setup. We have changed our custom fields a few times, so It would be nice if users were able to adjust the custom fields on our own rather than going through the CS team. Review collected by and hosted on G2.com.

It's hard to pick a single thing that I like the best. Terminus provides a way to put targeted messaging in front of the specific accounts, titles and departments you want to target through their Engage platform. They also provide powerful insights and analytics through their Hub platform, which is incredibly useful for planning and strategy with sales for our go-to-market approach. Review collected by and hosted on G2.com.

My main gripe is the lack of a single sign-on for both the Engage and Hub platforms. Having to bookmark and login to two separate interfaces is a bit of a challenge, but it's worth it for the capabilities. Review collected by and hosted on G2.com.

The platform has been very intuitive for the most part. Our onboarding specialist was extremely helpful to get up and running (even in the beginning of Covid-19) and made sure we had everything we needed to succeed. I love getting the weekly spiking reports to see our engagement in a snap shot. Also, the out of the box reporting has been super helpful for our team. Review collected by and hosted on G2.com.

Honestly, there isn't much that I've come across that I dislike. I am not the strongest user but I have been a big part of implementation and getting setup. If we were able to adjust our custom fields on our own (ours have changed a few times) it would be easier but not a deal breaker and understand their team needs to do it. Review collected by and hosted on G2.com.

We can easily target display ad tactics to set of accounts within a specific market. And the Terminus campaign is linked directly to a Salesforce campaign, allowing attribution reporting. Website analytics and engagement is tracked and reported directly in Terminus.

The Terminus account management and support team is very helpful in optimizing our campaign tactics and offered recommendations to improve our advertisement creative. Review collected by and hosted on G2.com.

We currently are not able to import contacts from an excel file into an active tactic. A new tactic must be created. Terminus is aware of the inconvenience here. The integration with LinkedIn is limited in that we cannot manage the campaign and individual ad targeting, budget allocation in Terminus. Review collected by and hosted on G2.com.

Retargeting, intent topics, & SFDC integration Review collected by and hosted on G2.com.

Not being able to view the first ad clicked date for an account in SFDC Review collected by and hosted on G2.com.

Terminus is a great tool for gaining insights about your top accounts targeted for ABM strategy & focused Display ads Review collected by and hosted on G2.com.

It takes a little bit of time to get familiar with all the great functionalities they have. And really use the platform to its maximum. But a lot of potential! Review collected by and hosted on G2.com.

Terminus is pretty easy to use. They have staff that are dedicated to helping you fully understand the platform as you are onboarding. Because they are there to walk you through the process, you can get tactics up and running in a matter of minutes.

Once they are live, monitoring your progress is relatively easy and you can modify which accounts see your messaging as you go. But for me, the best part is their integration with Bombora, you can target the right accounts at the right time in a few easy steps. Review collected by and hosted on G2.com.

There is nothing that I dislike. Anything that I want in the product they already have on the roadmap. Review collected by and hosted on G2.com.

My favorite thing about working with Terminus is the people. From our CSM to the support team, everyone is so responsive and always willing to jump in and help where they can. I can't speak to how great each individual is enough, especially our CSM Liz! Review collected by and hosted on G2.com.

The only thing I'd change would be having the overall numbers adjust based on whatever campaigns you have selected vs every campaign that's run to date. Review collected by and hosted on G2.com.

I like how easy it is to adjust the daily spend.

I really liked how responsive the sales and customer service staff have been. Whenever we had a question, they were always ready to help, and provided answers quickly. Often our customer success person would engage technical staff to provide input.

On several occasions, we asked for and received help on strategizing new campaigns. Review collected by and hosted on G2.com.

Personalization of creative to an account is a drag. If you want to have unique creative for different accounts, you have to duplicate tactics and manage them independently vs setting dynamic variables.

Reporting is not easy in this system. It is not possible to do date-range or cross-tab reporting on campaigns.

There was no onboarding checklist when we signed up. While the support team was helpful, the onboarding process felt very ad-hoc. I feel like many of the objections and challenges I had would have been shared by other clients. We would have benefitted from some visibility into the entire onboarding process. I would have been prepared for what was coming, planned for resources and had an overall higher level of confidence in the product. Review collected by and hosted on G2.com.

I really love that we have a dedicated team to work with when launching campaigns. The Terminus team is happy to talk us through the campaign strategy and make sure we're doing everything correctly. We're new to the ABM world, so have a team of experts makes us feel confident we're doing the right things. Review collected by and hosted on G2.com.

The Account Hub product can get really messy very quickly. The Termius team is responsible for connecting all the inputs and there is nightly sync so if you want to add new data to it, you'll have to wait a day before you can do any reporting. Review collected by and hosted on G2.com.

Terminus allows us to pull in our account data from Salesforce easily that allows me to make a list of accounts we want to serve up ads to and create engagements. Review collected by and hosted on G2.com.

I wish the onboarding was a little better. It was a little difficult to begin with, but we finally got it going and haven't had any issues. Review collected by and hosted on G2.com.

Ability to filter down audience and personalize messaging by demographics. Review collected by and hosted on G2.com.

Platform reporting and the issues with reaching to IP addresses during COVID. Review collected by and hosted on G2.com.

Quality ad placements with proven results. Review collected by and hosted on G2.com.

Some reporting views are lacking, but Terminus is improving through their product road map. Review collected by and hosted on G2.com.

Integrations with our salesforce and hubspot Review collected by and hosted on G2.com.

The chat platform is not super user friendly and easy to use. Review collected by and hosted on G2.com.

The platform is good for basic account based marketing needs. They have very good support and documentation for any questions as well. The platform is user friendly and straight forward. Review collected by and hosted on G2.com.

It's hard to match account IPs for accounts outside of North America. The statistics and analysis of campaigns are not in dept enough to plan follow up campaigns. Their new feature which recognises intent topics is good but again has an issue because its largely inbound. Review collected by and hosted on G2.com.

Terminus has solid ad ops launch practices to make it easy to get campaigns up and running. Their account building lists makes it easy to segment and target the right accounts. Review collected by and hosted on G2.com.

Reporting features are lacking and hard to follow. Furthermore, their LinkedIn ads aren't up-to-date so you can't even include CTA buttons, lead gen forms, or other new ad unit formats.

Furthermore, we've had many issues matching actual accounts to their data pool and aren't able to target a lot of accounts in our target audience. Review collected by and hosted on G2.com.

From onboarding to utilizing their experts, Terminus has been a valuable partner, helping our company expand our digital footprint and lead the way to a coordinated Sales and Marketing ABM strategy. Review collected by and hosted on G2.com.

You have to log into two separate portals. I wish that could be seamless. Review collected by and hosted on G2.com.

There are a lot of products on the market that claim to be ABM tools. Terminus makes such a claim, but their capabilities are limited. If you narrowly want to serve ads they are quite good - but do not confuse Terminus with an end to end ABM solution. ABM is far more complex than what Terminus offers. Consider them ABM "training-wheels". A good way to get your feet wet in the space, but you'll outgrow them quickly. Review collected by and hosted on G2.com.

Very limited product offering without a lot of differentiation against other providers in the space Review collected by and hosted on G2.com.