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Best Account-Based Orchestration Platforms for Small Business

Julie Jung
JJ
Researched and written by Julie Jung

Products classified in the overall Account-Based Orchestration Platforms category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Account-Based Orchestration Platforms to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Account-Based Orchestration Platforms category.

In addition to qualifying for inclusion in the Account-Based Orchestration Platforms category, to qualify for inclusion in the Small Business Account-Based Orchestration Platforms category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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13 Listings in Small Business Account-Based Orchestration Platforms Available

(14,277)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for HubSpot Marketing Hub
Save to My Lists
20% Off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Q4 is make-or-break — and the right tools can be the edge between crushing your goals or missing the mark. In this quick-hit guide, you’ll uncover five high-impact features in Marketing Hub Enterpr

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a platform designed to streamline sales management processes and provide analytics tools for marketing campaigns.
    • Reviewers like the user-friendly interface, easy navigation system, and the ability to send batch emails to large numbers of customers, as well as the Analyze tab for viewing infographics of important KPIs.
    • Reviewers noted that the system can be slow when running certain reports, updates can cause the system to get stuck, and the user interface is updated frequently which can be disruptive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3,010
    Features
    1,371
    Email Marketing
    1,316
    Intuitive
    1,224
    Automation
    1,167
    Cons
    Missing Features
    924
    Learning Curve
    919
    Limited Features
    904
    Expensive
    725
    Complexity
    561
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Integrations
    Average: 8.9
    8.5
    Centralization
    Average: 8.8
    8.5
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    787,286 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,595 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Q4 is make-or-break — and the right tools can be the edge between crushing your goals or missing the mark. In this quick-hit guide, you’ll uncover five high-impact features in Marketing Hub Enterpr

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a platform designed to streamline sales management processes and provide analytics tools for marketing campaigns.
  • Reviewers like the user-friendly interface, easy navigation system, and the ability to send batch emails to large numbers of customers, as well as the Analyze tab for viewing infographics of important KPIs.
  • Reviewers noted that the system can be slow when running certain reports, updates can cause the system to get stuck, and the user interface is updated frequently which can be disruptive.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3,010
Features
1,371
Email Marketing
1,316
Intuitive
1,224
Automation
1,167
Cons
Missing Features
924
Learning Curve
919
Limited Features
904
Expensive
725
Complexity
561
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.3
Integrations
Average: 8.9
8.5
Centralization
Average: 8.8
8.5
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
787,286 Twitter followers
LinkedIn® Page
www.linkedin.com
11,595 employees on LinkedIn®
(1,245)4.3 out of 5
Optimized for quick response
11th Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for 6sense Revenue Marketing
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and exec

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 55% Mid-Market
    • 36% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • 6sense Revenue Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Intent Data
    193
    Features
    157
    Lead Generation
    139
    Ease of Use
    137
    Buyer Intent
    134
    Cons
    Steep Learning Curve
    118
    Learning Curve
    108
    Learning Difficulty
    93
    Complexity
    73
    Not Intuitive
    64
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • 6sense Revenue Marketing features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    8.2
    Integrations
    Average: 8.9
    8.2
    Centralization
    Average: 8.8
    8.4
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    6sense
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @6senseInc
    17,069 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,561 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and exec

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 55% Mid-Market
  • 36% Enterprise
6sense Revenue Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Intent Data
193
Features
157
Lead Generation
139
Ease of Use
137
Buyer Intent
134
Cons
Steep Learning Curve
118
Learning Curve
108
Learning Difficulty
93
Complexity
73
Not Intuitive
64
6sense Revenue Marketing features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.2
Integrations
Average: 8.9
8.2
Centralization
Average: 8.8
8.4
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
6sense
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@6senseInc
17,069 Twitter followers
LinkedIn® Page
www.linkedin.com
1,561 employees on LinkedIn®

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(202)4.6 out of 5
2nd Easiest To Use in Account-Based Orchestration Platforms software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Warmly is the first autonomous sales orchestration platform purpose built for SMB sized revenue teams. The platform orchestrates metadata from sales enablement tools, B2B intent, and enrichment tools

    Users
    • Founder
    • CEO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 88% Small-Business
    • 11% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Warmly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    31
    Helpful
    29
    Lead Generation
    25
    Easy Setup
    21
    Data Accuracy
    16
    Cons
    Data Inaccuracy
    12
    Inaccuracy
    10
    Lead Quality
    10
    Expensive
    8
    Inaccurate Data
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Warmly features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.3
    9.2
    Integrations
    Average: 8.9
    8.9
    Centralization
    Average: 8.8
    8.6
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Warmly
    Year Founded
    2020
    HQ Location
    San Francisco, CA
    Twitter
    @warmlyai
    528 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    106 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Warmly is the first autonomous sales orchestration platform purpose built for SMB sized revenue teams. The platform orchestrates metadata from sales enablement tools, B2B intent, and enrichment tools

Users
  • Founder
  • CEO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 88% Small-Business
  • 11% Mid-Market
Warmly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
31
Helpful
29
Lead Generation
25
Easy Setup
21
Data Accuracy
16
Cons
Data Inaccuracy
12
Inaccuracy
10
Lead Quality
10
Expensive
8
Inaccurate Data
8
Warmly features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.3
9.2
Integrations
Average: 8.9
8.9
Centralization
Average: 8.8
8.6
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
Warmly
Year Founded
2020
HQ Location
San Francisco, CA
Twitter
@warmlyai
528 Twitter followers
LinkedIn® Page
www.linkedin.com
106 employees on LinkedIn®
(713)4.4 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data se

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 58% Mid-Market
    • 21% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • DemandScience Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    48
    Helpful
    39
    Features
    30
    Customer Support
    25
    Lead Generation
    23
    Cons
    Learning Curve
    15
    Missing Features
    12
    Not Intuitive
    12
    Inadequate Reporting
    11
    Limitations
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • DemandScience features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.3
    9.3
    Integrations
    Average: 8.9
    9.0
    Centralization
    Average: 8.8
    9.6
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Greater Boston, US
    Twitter
    @DemandScience
    313 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,053 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data se

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 58% Mid-Market
  • 21% Enterprise
DemandScience Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
48
Helpful
39
Features
30
Customer Support
25
Lead Generation
23
Cons
Learning Curve
15
Missing Features
12
Not Intuitive
12
Inadequate Reporting
11
Limitations
11
DemandScience features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.3
9.3
Integrations
Average: 8.9
9.0
Centralization
Average: 8.8
9.6
Account Identification and Segmentation
Average: 8.9
Seller Details
Company Website
Year Founded
2012
HQ Location
Greater Boston, US
Twitter
@DemandScience
313 Twitter followers
LinkedIn® Page
www.linkedin.com
1,053 employees on LinkedIn®
(296)4.6 out of 5
Optimized for quick response
13th Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for Metadata.io
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader De

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 67% Mid-Market
    • 21% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Metadata.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Efficiency
    11
    Automation
    10
    Audience Targeting
    9
    Time-saving
    9
    Ease of Use
    8
    Cons
    Campaign Management
    3
    Expensive
    3
    Inadequate Reporting
    3
    Complexity
    2
    Integration Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Metadata.io features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    8.9
    Integrations
    Average: 8.9
    9.4
    Centralization
    Average: 8.8
    8.9
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Metadata
    Company Website
    Year Founded
    2015
    HQ Location
    Broomfield, Colorado
    Twitter
    @metadataio
    761 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    139 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader De

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 67% Mid-Market
  • 21% Small-Business
Metadata.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Efficiency
11
Automation
10
Audience Targeting
9
Time-saving
9
Ease of Use
8
Cons
Campaign Management
3
Expensive
3
Inadequate Reporting
3
Complexity
2
Integration Issues
2
Metadata.io features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
8.9
Integrations
Average: 8.9
9.4
Centralization
Average: 8.8
8.9
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
Metadata
Company Website
Year Founded
2015
HQ Location
Broomfield, Colorado
Twitter
@metadataio
761 Twitter followers
LinkedIn® Page
www.linkedin.com
139 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 64% Mid-Market
    • 18% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Foundry ABM Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Analytics
    4
    Features
    4
    Integrations
    4
    Analytics Insights
    3
    Cons
    Learning Curve
    4
    Complexity
    3
    Difficult Learning
    3
    Steep Learning Curve
    3
    Cluttered Layout
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Foundry ABM features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Integrations
    Average: 8.9
    8.5
    Centralization
    Average: 8.8
    8.7
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Foundry
    Year Founded
    1964
    HQ Location
    Needham Heights, Massachusetts, United States
    LinkedIn® Page
    www.linkedin.com
    931 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 64% Mid-Market
  • 18% Small-Business
Foundry ABM Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Analytics
4
Features
4
Integrations
4
Analytics Insights
3
Cons
Learning Curve
4
Complexity
3
Difficult Learning
3
Steep Learning Curve
3
Cluttered Layout
2
Foundry ABM features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.7
Integrations
Average: 8.9
8.5
Centralization
Average: 8.8
8.7
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
Foundry
Year Founded
1964
HQ Location
Needham Heights, Massachusetts, United States
LinkedIn® Page
www.linkedin.com
931 employees on LinkedIn®
Entry Level Price:$11,988.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Recotap is a LinkedIn-first Account-Based Marketing (ABM) platform that helps B2B marketers identify, engage, and convert high-value accounts with precision. Powered by AI and machine learning, Recota

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 44% Small-Business
    • 29% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Recotap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Intent Data
    5
    Automation
    4
    Personalization
    4
    ABM Management
    3
    Cons
    Ad Issues
    2
    Missing Features
    2
    Syncing Issues
    2
    Technical Issues
    2
    Time-Consuming
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Recotap features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Integrations
    Average: 8.9
    9.0
    Centralization
    Average: 8.8
    9.5
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Recotap
    Year Founded
    2018
    HQ Location
    Bangalore, Karnataka
    Twitter
    @recotap
    126 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    26 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Recotap is a LinkedIn-first Account-Based Marketing (ABM) platform that helps B2B marketers identify, engage, and convert high-value accounts with precision. Powered by AI and machine learning, Recota

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 44% Small-Business
  • 29% Enterprise
Recotap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Intent Data
5
Automation
4
Personalization
4
ABM Management
3
Cons
Ad Issues
2
Missing Features
2
Syncing Issues
2
Technical Issues
2
Time-Consuming
2
Recotap features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
9.1
Integrations
Average: 8.9
9.0
Centralization
Average: 8.8
9.5
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
Recotap
Year Founded
2018
HQ Location
Bangalore, Karnataka
Twitter
@recotap
126 Twitter followers
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Operations is a sophisticated data management solution designed to assist organizations in optimizing their go-to-market (GTM) strategies by effectively managing sales and marketing data. Thi

    Users
    • Salesforce Administrator
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 66% Mid-Market
    • 20% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ZoomInfo Operations Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    25
    Data Accuracy
    24
    Automation
    22
    Lead Generation
    19
    Efficiency
    18
    Cons
    Inaccuracy Issues
    13
    Learning Curve
    12
    Learning Difficulty
    12
    Inaccurate Data
    11
    Steep Learning Curve
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ZoomInfo Operations features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.3
    9.3
    Integrations
    Average: 8.9
    8.3
    Centralization
    Average: 8.8
    8.8
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,545 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,387 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Operations is a sophisticated data management solution designed to assist organizations in optimizing their go-to-market (GTM) strategies by effectively managing sales and marketing data. Thi

Users
  • Salesforce Administrator
  • Marketing Operations Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 66% Mid-Market
  • 20% Small-Business
ZoomInfo Operations Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
25
Data Accuracy
24
Automation
22
Lead Generation
19
Efficiency
18
Cons
Inaccuracy Issues
13
Learning Curve
12
Learning Difficulty
12
Inaccurate Data
11
Steep Learning Curve
11
ZoomInfo Operations features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.3
9.3
Integrations
Average: 8.9
8.3
Centralization
Average: 8.8
8.8
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,545 Twitter followers
LinkedIn® Page
www.linkedin.com
4,387 employees on LinkedIn®
(1,903)4.4 out of 5
Optimized for quick response
15th Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for Demandbase One
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a platform that provides personalized reports, integrates with various tools for outreach campaigns, and offers insights for strategic planning.
    • Reviewers appreciate the platform's intuitive navigation, seamless integration capabilities, and the valuable insights it provides for identifying high-priority accounts and buying interests.
    • Reviewers mentioned that the platform's Slack notifications lack precision and clarity, and some features can feel complex for new users, creating a steep learning curve.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    213
    Lead Generation
    195
    Insights
    189
    Intent Data
    161
    Features
    156
    Cons
    Learning Curve
    84
    Steep Learning Curve
    70
    Complexity
    55
    Not Intuitive
    55
    Learning Difficulty
    53
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Demandbase One features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    8.5
    Integrations
    Average: 8.9
    8.5
    Centralization
    Average: 8.8
    8.8
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,496 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,036 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a platform that provides personalized reports, integrates with various tools for outreach campaigns, and offers insights for strategic planning.
  • Reviewers appreciate the platform's intuitive navigation, seamless integration capabilities, and the valuable insights it provides for identifying high-priority accounts and buying interests.
  • Reviewers mentioned that the platform's Slack notifications lack precision and clarity, and some features can feel complex for new users, creating a steep learning curve.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
213
Lead Generation
195
Insights
189
Intent Data
161
Features
156
Cons
Learning Curve
84
Steep Learning Curve
70
Complexity
55
Not Intuitive
55
Learning Difficulty
53
Demandbase One features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.5
Integrations
Average: 8.9
8.5
Centralization
Average: 8.8
8.8
Account Identification and Segmentation
Average: 8.9
Seller Details
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,496 Twitter followers
LinkedIn® Page
www.linkedin.com
1,036 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams

    Users
    No information available
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 62% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Propensity Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    12
    Customer Support
    9
    Helpful
    8
    Integrations
    8
    ABM Management
    7
    Cons
    Learning Curve
    5
    Poor Design
    5
    Software Bugs
    4
    Bug Issues
    3
    Software Glitches
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Propensity features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.3
    9.3
    Integrations
    Average: 8.9
    9.0
    Centralization
    Average: 8.8
    9.3
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2017
    HQ Location
    Exeter, New Hampshire
    Twitter
    @propensitytech
    452 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    35 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams

Users
No information available
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 62% Small-Business
  • 31% Mid-Market
Propensity Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
12
Customer Support
9
Helpful
8
Integrations
8
ABM Management
7
Cons
Learning Curve
5
Poor Design
5
Software Bugs
4
Bug Issues
3
Software Glitches
3
Propensity features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.3
9.3
Integrations
Average: 8.9
9.0
Centralization
Average: 8.8
9.3
Account Identification and Segmentation
Average: 8.9
Seller Details
Company Website
Year Founded
2017
HQ Location
Exeter, New Hampshire
Twitter
@propensitytech
452 Twitter followers
LinkedIn® Page
www.linkedin.com
35 employees on LinkedIn®
(177)4.5 out of 5
Optimized for quick response
8th Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for Factors.AI
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Factors.ai is an Agentic Demand Generation Platform built for B2B teams. The platform helps you understand which accounts are researching you, what they are doing on your website, and how to turn that

    Users
    • Founder
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 50% Mid-Market
    • 40% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Factors.AI Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    26
    Ease of Use
    25
    Analytics
    20
    Customer Support
    19
    Integrations
    16
    Cons
    Lack of Information
    10
    Learning Curve
    9
    Missing Features
    9
    Steep Learning Curve
    8
    Not Intuitive
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Factors.AI features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    9.2
    Integrations
    Average: 8.9
    10.0
    Centralization
    Average: 8.8
    9.4
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2020
    HQ Location
    Stamford, US
    Twitter
    @factorsai
    213 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    86 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Factors.ai is an Agentic Demand Generation Platform built for B2B teams. The platform helps you understand which accounts are researching you, what they are doing on your website, and how to turn that

Users
  • Founder
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 50% Mid-Market
  • 40% Small-Business
Factors.AI Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
26
Ease of Use
25
Analytics
20
Customer Support
19
Integrations
16
Cons
Lack of Information
10
Learning Curve
9
Missing Features
9
Steep Learning Curve
8
Not Intuitive
7
Factors.AI features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
9.2
Integrations
Average: 8.9
10.0
Centralization
Average: 8.8
9.4
Account Identification and Segmentation
Average: 8.9
Seller Details
Company Website
Year Founded
2020
HQ Location
Stamford, US
Twitter
@factorsai
213 Twitter followers
LinkedIn® Page
www.linkedin.com
86 employees on LinkedIn®
(566)4.3 out of 5
14th Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for AdRoll ABM (Formerly RollWorks)
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 57% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • AdRoll ABM is a marketing tool that offers account-based targeting, segmentation, and integration with CRM and LinkedIn for effective campaign management.
    • Reviewers appreciate the platform's precise audience segmentation, easy integration with CRM and LinkedIn, and the unified dashboard that allows running display and social campaigns from one place.
    • Reviewers noted that the platform's reporting could be more customizable, with some finding the process of uploading creatives tedious and repetitive, and others mentioning subpar results and a lack of granular attribution and deeper intent data options for advanced analytics.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AdRoll ABM (Formerly RollWorks) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    154
    Intent Data
    90
    Audience Targeting
    89
    Targeting
    88
    Customer Support
    87
    Cons
    Missing Features
    55
    Learning Curve
    53
    Limited Features
    41
    Campaign Issues
    39
    Data Management
    39
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Integrations
    Average: 8.9
    8.6
    Centralization
    Average: 8.8
    8.2
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    274 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    165 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 57% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • AdRoll ABM is a marketing tool that offers account-based targeting, segmentation, and integration with CRM and LinkedIn for effective campaign management.
  • Reviewers appreciate the platform's precise audience segmentation, easy integration with CRM and LinkedIn, and the unified dashboard that allows running display and social campaigns from one place.
  • Reviewers noted that the platform's reporting could be more customizable, with some finding the process of uploading creatives tedious and repetitive, and others mentioning subpar results and a lack of granular attribution and deeper intent data options for advanced analytics.
AdRoll ABM (Formerly RollWorks) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
154
Intent Data
90
Audience Targeting
89
Targeting
88
Customer Support
87
Cons
Missing Features
55
Learning Curve
53
Limited Features
41
Campaign Issues
39
Data Management
39
AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.7
Integrations
Average: 8.9
8.6
Centralization
Average: 8.8
8.2
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
274 Twitter followers
LinkedIn® Page
www.linkedin.com
165 employees on LinkedIn®
(138)4.9 out of 5
5th Easiest To Use in Account-Based Orchestration Platforms software
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Entry Level Price:$749.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Signals is the Cloud Employee Platform redefining how work gets done. Cloud Employees are autonomous, programmable AI agents designed to replace high-volume, client-facing roles across sales, marketin

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 52% Small-Business
    • 43% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Signals Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Helpful
    21
    Ease of Use
    18
    Features
    17
    Lead Generation
    16
    Customer Engagement
    15
    Cons
    Learning Curve
    12
    Steep Learning Curve
    5
    Learning Difficulty
    4
    Complexity
    3
    Identification Issues
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Signals features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.3
    9.2
    Integrations
    Average: 8.9
    9.3
    Centralization
    Average: 8.8
    9.4
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Signals
    Year Founded
    2018
    HQ Location
    Provo, US
    LinkedIn® Page
    www.linkedin.com
    125 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Signals is the Cloud Employee Platform redefining how work gets done. Cloud Employees are autonomous, programmable AI agents designed to replace high-volume, client-facing roles across sales, marketin

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 52% Small-Business
  • 43% Mid-Market
Signals Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Helpful
21
Ease of Use
18
Features
17
Lead Generation
16
Customer Engagement
15
Cons
Learning Curve
12
Steep Learning Curve
5
Learning Difficulty
4
Complexity
3
Identification Issues
3
Signals features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.3
9.2
Integrations
Average: 8.9
9.3
Centralization
Average: 8.8
9.4
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
Signals
Year Founded
2018
HQ Location
Provo, US
LinkedIn® Page
www.linkedin.com
125 employees on LinkedIn®