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Best Enterprise Account-Based Orchestration Platforms

Julie Jung
JJ
Researched and written by Julie Jung

Products classified in the overall Account-Based Orchestration Platforms category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Account-Based Orchestration Platforms to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Account-Based Orchestration Platforms category.

In addition to qualifying for inclusion in the Account-Based Orchestration Platforms category, to qualify for inclusion in the Enterprise Business Account-Based Orchestration Platforms category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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12 Listings in Enterprise Account-Based Orchestration Platforms Available

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    G2 Score
6sense Revenue Marketing
(1,248)4.3 out of 5
Optimized for quick response
11th Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for 6sense Revenue Marketing
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and exec

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 55% Mid-Market
    • 36% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • 6sense Revenue Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Intent Data
    193
    Features
    157
    Lead Generation
    139
    Ease of Use
    137
    Buyer Intent
    134
    Cons
    Steep Learning Curve
    118
    Learning Curve
    108
    Learning Difficulty
    93
    Complexity
    73
    Not Intuitive
    64
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • 6sense Revenue Marketing features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    8.2
    Integrations
    Average: 8.9
    8.2
    Centralization
    Average: 8.8
    8.4
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    6sense
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @6senseInc
    17,060 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,561 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and exec

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 55% Mid-Market
  • 36% Enterprise
6sense Revenue Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Intent Data
193
Features
157
Lead Generation
139
Ease of Use
137
Buyer Intent
134
Cons
Steep Learning Curve
118
Learning Curve
108
Learning Difficulty
93
Complexity
73
Not Intuitive
64
View All Pros and Cons
6sense Revenue Marketing features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.2
Integrations
Average: 8.9
8.2
Centralization
Average: 8.8
8.4
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
6sense
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@6senseInc
17,060 Twitter followers
LinkedIn® Page
www.linkedin.com
1,561 employees on LinkedIn®
Demandbase One
(1,903)4.4 out of 5
Optimized for quick response
View top Consulting Services for Demandbase One
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a platform that provides personalized reports, integrates with various tools for outreach campaigns, and offers insights for strategic planning.
    • Reviewers appreciate the platform's intuitive navigation, seamless integration capabilities, and the valuable insights it provides for identifying high-priority accounts and buying interests.
    • Reviewers mentioned that the platform's Slack notifications lack precision and clarity, and some features can feel complex for new users, creating a steep learning curve.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    213
    Lead Generation
    195
    Insights
    189
    Intent Data
    161
    Features
    156
    Cons
    Learning Curve
    84
    Steep Learning Curve
    70
    Complexity
    55
    Not Intuitive
    55
    Learning Difficulty
    53
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Demandbase One features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    8.5
    Integrations
    Average: 8.9
    8.5
    Centralization
    Average: 8.8
    8.8
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Demandbase
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,490 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,036 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a platform that provides personalized reports, integrates with various tools for outreach campaigns, and offers insights for strategic planning.
  • Reviewers appreciate the platform's intuitive navigation, seamless integration capabilities, and the valuable insights it provides for identifying high-priority accounts and buying interests.
  • Reviewers mentioned that the platform's Slack notifications lack precision and clarity, and some features can feel complex for new users, creating a steep learning curve.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
213
Lead Generation
195
Insights
189
Intent Data
161
Features
156
Cons
Learning Curve
84
Steep Learning Curve
70
Complexity
55
Not Intuitive
55
Learning Difficulty
53
View All Pros and Cons
Demandbase One features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.5
Integrations
Average: 8.9
8.5
Centralization
Average: 8.8
8.8
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
Demandbase
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,490 Twitter followers
LinkedIn® Page
www.linkedin.com
1,036 employees on LinkedIn®

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HubSpot Marketing Hub
(14,291)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for HubSpot Marketing Hub
Save to My Lists
DealsSpecial offer!
20% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Q4 is make-or-break — and the right tools can be the edge between crushing your goals or missing the mark. In this quick-hit guide, you’ll uncover five high-impact features in Marketing Hub Enterpr

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot Marketing Hub is a platform designed to streamline sales management processes and provide analytics tools for marketing campaigns.
    • Reviewers like the user-friendly interface, easy navigation system, and the ability to send batch emails to large numbers of customers, as well as the Analyze tab for viewing infographics of important KPIs.
    • Reviewers noted that the system can be slow when running certain reports, updates can cause the system to get stuck, and the user interface is updated frequently which can be disruptive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3,010
    Features
    1,371
    Email Marketing
    1,316
    Intuitive
    1,224
    Automation
    1,167
    Cons
    Missing Features
    924
    Learning Curve
    919
    Limited Features
    904
    Expensive
    725
    Complexity
    561
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Integrations
    Average: 8.9
    8.5
    Centralization
    Average: 8.8
    8.5
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    787,233 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,595 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Q4 is make-or-break — and the right tools can be the edge between crushing your goals or missing the mark. In this quick-hit guide, you’ll uncover five high-impact features in Marketing Hub Enterpr

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot Marketing Hub is a platform designed to streamline sales management processes and provide analytics tools for marketing campaigns.
  • Reviewers like the user-friendly interface, easy navigation system, and the ability to send batch emails to large numbers of customers, as well as the Analyze tab for viewing infographics of important KPIs.
  • Reviewers noted that the system can be slow when running certain reports, updates can cause the system to get stuck, and the user interface is updated frequently which can be disruptive.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3,010
Features
1,371
Email Marketing
1,316
Intuitive
1,224
Automation
1,167
Cons
Missing Features
924
Learning Curve
919
Limited Features
904
Expensive
725
Complexity
561
View All Pros and Cons
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.3
8.3
Integrations
Average: 8.9
8.5
Centralization
Average: 8.8
8.5
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
787,233 Twitter followers
LinkedIn® Page
www.linkedin.com
11,595 employees on LinkedIn®
Madison Logic Platform
(241)4.3 out of 5
12th Easiest To Use in Account-Based Orchestration Platforms software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Since 2005, Madison Logic has empowered the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influentia

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 46% Mid-Market
    • 40% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Madison Logic Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    28
    Lead Generation
    18
    Customer Support
    14
    Insights Value
    13
    Lead Quality
    13
    Cons
    Not Intuitive
    8
    Frustrating User Experience
    7
    Missing Features
    7
    Lead Quality
    5
    Learning Curve
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Madison Logic Platform features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.3
    8.0
    Integrations
    Average: 8.9
    8.6
    Centralization
    Average: 8.8
    8.6
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Madison Logic
    Company Website
    Year Founded
    2005
    HQ Location
    New York, NY
    Twitter
    @madisonlogic
    1,571 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    324 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Since 2005, Madison Logic has empowered the largest and fastest-growing companies to convert their best accounts faster by finding and engaging throughout the customer journey with the most influentia

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 46% Mid-Market
  • 40% Enterprise
Madison Logic Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
28
Lead Generation
18
Customer Support
14
Insights Value
13
Lead Quality
13
Cons
Not Intuitive
8
Frustrating User Experience
7
Missing Features
7
Lead Quality
5
Learning Curve
5
View All Pros and Cons
Madison Logic Platform features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.3
8.0
Integrations
Average: 8.9
8.6
Centralization
Average: 8.8
8.6
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
Madison Logic
Company Website
Year Founded
2005
HQ Location
New York, NY
Twitter
@madisonlogic
1,571 Twitter followers
LinkedIn® Page
www.linkedin.com
324 employees on LinkedIn®
DemandScience
(713)4.4 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data se

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 58% Mid-Market
    • 21% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • DemandScience Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    48
    Helpful
    39
    Features
    30
    Customer Support
    25
    Lead Generation
    23
    Cons
    Learning Curve
    15
    Missing Features
    12
    Not Intuitive
    12
    Inadequate Reporting
    11
    Limitations
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • DemandScience features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.3
    9.3
    Integrations
    Average: 8.9
    9.0
    Centralization
    Average: 8.8
    9.6
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    DemandScience
    Company Website
    Year Founded
    2012
    HQ Location
    Greater Boston, US
    Twitter
    @DemandScience
    313 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,053 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data se

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 58% Mid-Market
  • 21% Enterprise
DemandScience Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
48
Helpful
39
Features
30
Customer Support
25
Lead Generation
23
Cons
Learning Curve
15
Missing Features
12
Not Intuitive
12
Inadequate Reporting
11
Limitations
11
View All Pros and Cons
DemandScience features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.3
9.3
Integrations
Average: 8.9
9.0
Centralization
Average: 8.8
9.6
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
DemandScience
Company Website
Year Founded
2012
HQ Location
Greater Boston, US
Twitter
@DemandScience
313 Twitter followers
LinkedIn® Page
www.linkedin.com
1,053 employees on LinkedIn®
N.Rich
(99)4.7 out of 5
Optimized for quick response
6th Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for N.Rich
Save to My Lists
Entry Level Price:€9,750.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketin

    Users
    • Marketing Manager
    Industries
    • Computer Software
    • Hospital & Health Care
    Market Segment
    • 48% Mid-Market
    • 38% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • N.Rich Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    Customer Support
    26
    Intent Data
    21
    Analytics
    15
    Helpful
    15
    Cons
    Integration Issues
    7
    Difficult Learning
    6
    Learning Curve
    6
    Limited Targeting
    6
    Steep Learning Curve
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • N.Rich features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.3
    9.6
    Integrations
    Average: 8.9
    9.0
    Centralization
    Average: 8.8
    9.0
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    N.Rich
    Company Website
    Year Founded
    2015
    HQ Location
    Helsinki, FI
    Twitter
    @NRICH_ABM
    15 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    120 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketin

Users
  • Marketing Manager
Industries
  • Computer Software
  • Hospital & Health Care
Market Segment
  • 48% Mid-Market
  • 38% Enterprise
N.Rich Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
Customer Support
26
Intent Data
21
Analytics
15
Helpful
15
Cons
Integration Issues
7
Difficult Learning
6
Learning Curve
6
Limited Targeting
6
Steep Learning Curve
6
View All Pros and Cons
N.Rich features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.3
9.6
Integrations
Average: 8.9
9.0
Centralization
Average: 8.8
9.0
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
N.Rich
Company Website
Year Founded
2015
HQ Location
Helsinki, FI
Twitter
@NRICH_ABM
15 Twitter followers
LinkedIn® Page
www.linkedin.com
120 employees on LinkedIn®
Foundry ABM
(202)4.2 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 64% Mid-Market
    • 18% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Foundry ABM Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Analytics
    4
    Features
    4
    Integrations
    4
    Analytics Insights
    3
    Cons
    Learning Curve
    4
    Complexity
    3
    Difficult Learning
    3
    Steep Learning Curve
    3
    Cluttered Layout
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Foundry ABM features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Integrations
    Average: 8.9
    8.5
    Centralization
    Average: 8.8
    8.7
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Foundry
    Year Founded
    1964
    HQ Location
    Needham Heights, Massachusetts, United States
    LinkedIn® Page
    www.linkedin.com
    931 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 64% Mid-Market
  • 18% Small-Business
Foundry ABM Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Analytics
4
Features
4
Integrations
4
Analytics Insights
3
Cons
Learning Curve
4
Complexity
3
Difficult Learning
3
Steep Learning Curve
3
Cluttered Layout
2
View All Pros and Cons
Foundry ABM features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.7
Integrations
Average: 8.9
8.5
Centralization
Average: 8.8
8.7
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
Foundry
Year Founded
1964
HQ Location
Needham Heights, Massachusetts, United States
LinkedIn® Page
www.linkedin.com
931 employees on LinkedIn®
Metadata.io
(296)4.6 out of 5
Optimized for quick response
13th Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for Metadata.io
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader De

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 67% Mid-Market
    • 21% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Metadata.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Efficiency
    11
    Automation
    10
    Audience Targeting
    9
    Time-saving
    9
    Ease of Use
    8
    Cons
    Campaign Management
    3
    Expensive
    3
    Inadequate Reporting
    3
    Complexity
    2
    Integration Issues
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Metadata.io features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    8.9
    Integrations
    Average: 8.9
    9.4
    Centralization
    Average: 8.8
    8.9
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Metadata
    Company Website
    Year Founded
    2015
    HQ Location
    Broomfield, Colorado
    Twitter
    @metadataio
    759 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    139 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader De

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 67% Mid-Market
  • 21% Small-Business
Metadata.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Efficiency
11
Automation
10
Audience Targeting
9
Time-saving
9
Ease of Use
8
Cons
Campaign Management
3
Expensive
3
Inadequate Reporting
3
Complexity
2
Integration Issues
2
View All Pros and Cons
Metadata.io features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
8.9
Integrations
Average: 8.9
9.4
Centralization
Average: 8.8
8.9
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
Metadata
Company Website
Year Founded
2015
HQ Location
Broomfield, Colorado
Twitter
@metadataio
759 Twitter followers
LinkedIn® Page
www.linkedin.com
139 employees on LinkedIn®
Integrate
(95)4.1 out of 5
View top Consulting Services for Integrate
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Integrate’s Platform enables buyer-driven, orchestrated omni-channel experiences, has data governance at its core, provides visibility across activated demand channels, and saves B2B marketers time, r

    Users
    No information available
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Enterprise
    • 39% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Integrate Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Campaign Management
    2
    CRM Integration
    2
    Data Insights
    2
    Ease of Use
    2
    Easy Integrations
    2
    Cons
    Learning Curve
    3
    Steep Learning Curve
    3
    Difficult Learning
    2
    Required Knowledge
    2
    Confusing Interface
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Integrate features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    8.3
    Integrations
    Average: 8.9
    9.1
    Centralization
    Average: 8.8
    8.4
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Integrate
    Year Founded
    2010
    HQ Location
    Phoenix, US
    LinkedIn® Page
    www.linkedin.com
    332 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Integrate’s Platform enables buyer-driven, orchestrated omni-channel experiences, has data governance at its core, provides visibility across activated demand channels, and saves B2B marketers time, r

Users
No information available
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Enterprise
  • 39% Mid-Market
Integrate Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Campaign Management
2
CRM Integration
2
Data Insights
2
Ease of Use
2
Easy Integrations
2
Cons
Learning Curve
3
Steep Learning Curve
3
Difficult Learning
2
Required Knowledge
2
Confusing Interface
1
View All Pros and Cons
Integrate features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
8.3
Integrations
Average: 8.9
9.1
Centralization
Average: 8.8
8.4
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
Integrate
Year Founded
2010
HQ Location
Phoenix, US
LinkedIn® Page
www.linkedin.com
332 employees on LinkedIn®
AdRoll ABM (Formerly RollWorks)
(566)4.3 out of 5
14th Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for AdRoll ABM (Formerly RollWorks)
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 57% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • AdRoll ABM is a marketing tool that offers account-based targeting, segmentation, and integration with CRM and LinkedIn for effective campaign management.
    • Reviewers appreciate the platform's precise audience segmentation, easy integration with CRM and LinkedIn, and the unified dashboard that allows running display and social campaigns from one place.
    • Reviewers noted that the platform's reporting could be more customizable, with some finding the process of uploading creatives tedious and repetitive, and others mentioning subpar results and a lack of granular attribution and deeper intent data options for advanced analytics.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AdRoll ABM (Formerly RollWorks) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    154
    Intent Data
    90
    Audience Targeting
    89
    Targeting
    88
    Customer Support
    87
    Cons
    Missing Features
    55
    Learning Curve
    53
    Limited Features
    41
    Campaign Issues
    39
    Data Management
    39
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Integrations
    Average: 8.9
    8.6
    Centralization
    Average: 8.8
    8.2
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    274 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    165 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 57% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • AdRoll ABM is a marketing tool that offers account-based targeting, segmentation, and integration with CRM and LinkedIn for effective campaign management.
  • Reviewers appreciate the platform's precise audience segmentation, easy integration with CRM and LinkedIn, and the unified dashboard that allows running display and social campaigns from one place.
  • Reviewers noted that the platform's reporting could be more customizable, with some finding the process of uploading creatives tedious and repetitive, and others mentioning subpar results and a lack of granular attribution and deeper intent data options for advanced analytics.
AdRoll ABM (Formerly RollWorks) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
154
Intent Data
90
Audience Targeting
89
Targeting
88
Customer Support
87
Cons
Missing Features
55
Learning Curve
53
Limited Features
41
Campaign Issues
39
Data Management
39
View All Pros and Cons
AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
8.7
Integrations
Average: 8.9
8.6
Centralization
Average: 8.8
8.2
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
274 Twitter followers
LinkedIn® Page
www.linkedin.com
165 employees on LinkedIn®
Trendemon
(88)4.6 out of 5
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Trendemon is a Web Personalization & Account-Based Orchestration solution – A goal-based journey orchestration platform is the main hub used to understand the customer journey and deliver personal

    Users
    No information available
    Industries
    • Computer Software
    • Computer & Network Security
    Market Segment
    • 52% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Trendemon Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    5
    Customer Engagement
    4
    Helpful
    4
    Analytics
    3
    Analytics Insights
    3
    Cons
    Complexity
    2
    Confusing Interface
    2
    Difficult Customization
    2
    Intuitiveness
    2
    Outdated Interface
    2
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Trendemon features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.3
    9.4
    Integrations
    Average: 8.9
    8.1
    Centralization
    Average: 8.8
    9.1
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Trendemon
    Year Founded
    2015
    HQ Location
    Netanya, Israel
    Twitter
    @Trendemon
    1,266 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    20 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Trendemon is a Web Personalization & Account-Based Orchestration solution – A goal-based journey orchestration platform is the main hub used to understand the customer journey and deliver personal

Users
No information available
Industries
  • Computer Software
  • Computer & Network Security
Market Segment
  • 52% Mid-Market
  • 27% Enterprise
Trendemon Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
5
Customer Engagement
4
Helpful
4
Analytics
3
Analytics Insights
3
Cons
Complexity
2
Confusing Interface
2
Difficult Customization
2
Intuitiveness
2
Outdated Interface
2
View All Pros and Cons
Trendemon features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
9.4
Integrations
Average: 8.9
8.1
Centralization
Average: 8.8
9.1
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
Trendemon
Year Founded
2015
HQ Location
Netanya, Israel
Twitter
@Trendemon
1,266 Twitter followers
LinkedIn® Page
www.linkedin.com
20 employees on LinkedIn®
Uberflip a PathFactory Company
(341)4.2 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Uberflip lets you quickly create contextual content experiences at scale. Close deals faster by serving relevant content that better connects with your prospective customers. Content is the backbone

    Users
    • Director of Marketing
    • Content Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 56% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Uberflip a PathFactory Company Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Asset Management
    1
    Content Management
    1
    Creation Ease
    1
    Customer Engagement
    1
    Ease of Use
    1
    Cons
    Initial Difficulty
    1
    Learning Curve
    1
    Steep Learning Curve
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Uberflip a PathFactory Company features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.3
    7.5
    Integrations
    Average: 8.9
    5.6
    Centralization
    Average: 8.8
    7.5
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    PathFactory
    Year Founded
    2012
    HQ Location
    Toronto, Canada
    Twitter
    @pathfactory
    3,304 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    93 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Uberflip lets you quickly create contextual content experiences at scale. Close deals faster by serving relevant content that better connects with your prospective customers. Content is the backbone

Users
  • Director of Marketing
  • Content Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 56% Mid-Market
  • 31% Enterprise
Uberflip a PathFactory Company Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Asset Management
1
Content Management
1
Creation Ease
1
Customer Engagement
1
Ease of Use
1
Cons
Initial Difficulty
1
Learning Curve
1
Steep Learning Curve
1
View All Pros and Cons
Uberflip a PathFactory Company features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.3
7.5
Integrations
Average: 8.9
5.6
Centralization
Average: 8.8
7.5
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
PathFactory
Year Founded
2012
HQ Location
Toronto, Canada
Twitter
@pathfactory
3,304 Twitter followers
LinkedIn® Page
www.linkedin.com
93 employees on LinkedIn®
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