Check out our list of free Account-Based Orchestration Platforms. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
14 Account-Based Orchestration Platforms Products Available
Q4 is make-or-break — and the right tools can be the edge between crushing your goals or missing the mark.
In this quick-hit guide, you’ll uncover five high-impact features in Marketing Hub Enterpr
Users
Marketing Manager
Marketing Coordinator
Industries
Computer Software
Marketing and Advertising
Market Segment
52% Small-Business
41% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
HubSpot Marketing Hub is a platform designed to streamline sales management processes and provide analytics tools for marketing campaigns.
Reviewers like the user-friendly interface, easy navigation system, and the ability to send batch emails to large numbers of customers, as well as the Analyze tab for viewing infographics of important KPIs.
Reviewers noted that the system can be slow when running certain reports, updates can cause the system to get stuck, and the user interface is updated frequently which can be disruptive.
User Satisfaction
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Q4 is make-or-break — and the right tools can be the edge between crushing your goals or missing the mark.
In this quick-hit guide, you’ll uncover five high-impact features in Marketing Hub Enterpr
Users
Marketing Manager
Marketing Coordinator
Industries
Computer Software
Marketing and Advertising
Market Segment
52% Small-Business
41% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
HubSpot Marketing Hub is a platform designed to streamline sales management processes and provide analytics tools for marketing campaigns.
Reviewers like the user-friendly interface, easy navigation system, and the ability to send batch emails to large numbers of customers, as well as the Analyze tab for viewing infographics of important KPIs.
Reviewers noted that the system can be slow when running certain reports, updates can cause the system to get stuck, and the user interface is updated frequently which can be disruptive.
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader De
Users
Digital Marketing Manager
Marketing Manager
Industries
Computer Software
Information Technology and Services
Market Segment
67% Mid-Market
21% Small-Business
User Satisfaction
Metadata.io features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
8.9
Integrations
Average: 8.9
9.4
Centralization
Average: 8.8
8.9
Account Identification and Segmentation
Average: 8.9
What G2 Users Think
AC
The testing capabilities of Metadata are fantastic. You can scale campaigns quickly across multiple channels, all while testing the creative,... Read review
UM
Three things that stand out about Metadata:
1. The testing capabilities that are offered, specifically around multivariate testing
2. The data... Read review
The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader De
Users
Digital Marketing Manager
Marketing Manager
Industries
Computer Software
Information Technology and Services
Market Segment
67% Mid-Market
21% Small-Business
Metadata.io features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
8.9
Integrations
Average: 8.9
9.4
Centralization
Average: 8.8
8.9
Account Identification and Segmentation
Average: 8.9
AC
The testing capabilities of Metadata are fantastic. You can scale campaigns quickly across multiple channels, all while testing the creative,... Read review
UM
Three things that stand out about Metadata:
1. The testing capabilities that are offered, specifically around multivariate testing
2. The data... Read review
ZoomInfo Marketing is a sophisticated demand generation solution designed specifically for marketing teams focused on account-based marketing (ABM) and lead conversion. This platform is part of the br
Users
No information available
Industries
Computer Software
Information Technology and Services
Market Segment
42% Mid-Market
35% Small-Business
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
ZoomInfo Marketing is a tool that provides advanced features such as B2B Database for firmographic, technographic, and contact details, Advanced Targeting & Segmentation, and Intent Data Insights, enabling users to run marketing campaigns effectively.
Users frequently mention the depth and accuracy of the data, the automation tools, and the excellent customer support, stating that these features make it easy to identify the right audience, personalize outreach, and run campaigns that drive pipeline.
Reviewers mentioned that the platform can feel overwhelming at first due to the amount of data and functionality it offers, and that the data can sometimes be outdated or missing for niche roles, also, the pricing is considered high and opaque by some users.
User Satisfaction
ZoomInfo Marketing features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
ZoomInfo Marketing is a sophisticated demand generation solution designed specifically for marketing teams focused on account-based marketing (ABM) and lead conversion. This platform is part of the br
Users
No information available
Industries
Computer Software
Information Technology and Services
Market Segment
42% Mid-Market
35% Small-Business
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
ZoomInfo Marketing is a tool that provides advanced features such as B2B Database for firmographic, technographic, and contact details, Advanced Targeting & Segmentation, and Intent Data Insights, enabling users to run marketing campaigns effectively.
Users frequently mention the depth and accuracy of the data, the automation tools, and the excellent customer support, stating that these features make it easy to identify the right audience, personalize outreach, and run campaigns that drive pipeline.
Reviewers mentioned that the platform can feel overwhelming at first due to the amount of data and functionality it offers, and that the data can sometimes be outdated or missing for niche roles, also, the pricing is considered high and opaque by some users.
ZoomInfo Marketing features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
ZoomInfo Operations is a sophisticated data management solution designed to assist organizations in optimizing their go-to-market (GTM) strategies by effectively managing sales and marketing data. Thi
Users
Salesforce Administrator
Marketing Operations Manager
Industries
Computer Software
Information Technology and Services
Market Segment
66% Mid-Market
20% Small-Business
User Satisfaction
ZoomInfo Operations features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.3
9.3
Integrations
Average: 8.9
8.3
Centralization
Average: 8.8
8.8
Account Identification and Segmentation
Average: 8.9
What G2 Users Think
SS
I use it pretty much every day, the best part for me is how much time it saves. A lot of the manual work around keeping data clean and organized... Read review
UC
ZoomInfo Operations provides highly accurate and up-to-date contact and company data, which helps streamline our sales and marketing workflows. Its... Read review
ZoomInfo Operations is a sophisticated data management solution designed to assist organizations in optimizing their go-to-market (GTM) strategies by effectively managing sales and marketing data. Thi
Users
Salesforce Administrator
Marketing Operations Manager
Industries
Computer Software
Information Technology and Services
Market Segment
66% Mid-Market
20% Small-Business
ZoomInfo Operations features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.3
9.3
Integrations
Average: 8.9
8.3
Centralization
Average: 8.8
8.8
Account Identification and Segmentation
Average: 8.9
SS
I use it pretty much every day, the best part for me is how much time it saves. A lot of the manual work around keeping data clean and organized... Read review
UC
ZoomInfo Operations provides highly accurate and up-to-date contact and company data, which helps streamline our sales and marketing workflows. Its... Read review
Factors.ai is an Agentic Demand Generation Platform built for B2B teams. The platform helps you understand which accounts are researching you, what they are doing on your website, and how to turn that
Users
Founder
Industries
Computer Software
Information Technology and Services
Market Segment
51% Mid-Market
40% Small-Business
User Satisfaction
Factors.AI features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
9.2
Integrations
Average: 8.9
10.0
Centralization
Average: 8.8
9.4
Account Identification and Segmentation
Average: 8.9
What G2 Users Think
NB
Very simple to use, no nonsense, just the right stuff Read review
CI
The level of detail and behavior on your site is superb. Read review
Factors.ai is an Agentic Demand Generation Platform built for B2B teams. The platform helps you understand which accounts are researching you, what they are doing on your website, and how to turn that
Users
Founder
Industries
Computer Software
Information Technology and Services
Market Segment
51% Mid-Market
40% Small-Business
Factors.AI features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
9.2
Integrations
Average: 8.9
10.0
Centralization
Average: 8.8
9.4
Account Identification and Segmentation
Average: 8.9
NB
Very simple to use, no nonsense, just the right stuff Read review
CI
The level of detail and behavior on your site is superb. Read review
Trendemon is a Web Personalization & Account-Based Orchestration solution –
A goal-based journey orchestration platform is the main hub used to understand the customer journey and deliver personal
Users
No information available
Industries
Computer Software
Computer & Network Security
Market Segment
52% Mid-Market
27% Enterprise
User Satisfaction
Trendemon features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
9.4
Integrations
Average: 8.9
8.1
Centralization
Average: 8.8
9.1
Account Identification and Segmentation
Average: 8.9
What G2 Users Think
MD
We use TrenDemon for measuring content effectiveness, increasing conversions from website visitors and analyzing web visitor behavior. It pays for... Read review
AW
Great tool, with great features: Targeting, reporting, content recommendations...
Amazing people!!! Always there to help you and guide you and... Read review
Trendemon is a Web Personalization & Account-Based Orchestration solution –
A goal-based journey orchestration platform is the main hub used to understand the customer journey and deliver personal
Users
No information available
Industries
Computer Software
Computer & Network Security
Market Segment
52% Mid-Market
27% Enterprise
Trendemon features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
9.4
Integrations
Average: 8.9
8.1
Centralization
Average: 8.8
9.1
Account Identification and Segmentation
Average: 8.9
MD
We use TrenDemon for measuring content effectiveness, increasing conversions from website visitors and analyzing web visitor behavior. It pays for... Read review
AW
Great tool, with great features: Targeting, reporting, content recommendations...
Amazing people!!! Always there to help you and guide you and... Read review
Common Room helps GTM teams know who to target, when to engage, and how to convert through sophisticated signal capture, person and account identification and enrichment, and AI-powered activation age
Users
Account Executive
Industries
Computer Software
Information Technology and Services
Market Segment
60% Mid-Market
29% Small-Business
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
Common Room is a tool that unifies conversations from various platforms into a single timeline, allowing users to understand their audience and identify advocates.
Reviewers appreciate the ability to interact with prospects efficiently, integrate with CRM, and receive real-time feedback through Slack, as well as the clear view of community activity across various platforms.
Users reported slow response times, a clunky user interface, a lack of mobile data, and difficulties in integrating with certain CRM databases.
User Satisfaction
Common Room features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Common Room helps GTM teams know who to target, when to engage, and how to convert through sophisticated signal capture, person and account identification and enrichment, and AI-powered activation age
Users
Account Executive
Industries
Computer Software
Information Technology and Services
Market Segment
60% Mid-Market
29% Small-Business
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
Common Room is a tool that unifies conversations from various platforms into a single timeline, allowing users to understand their audience and identify advocates.
Reviewers appreciate the ability to interact with prospects efficiently, integrate with CRM, and receive real-time feedback through Slack, as well as the clear view of community activity across various platforms.
Users reported slow response times, a clunky user interface, a lack of mobile data, and difficulties in integrating with certain CRM databases.
Common Room features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Why waste money on unqualified leads from ad platforms? Primer lets B2B companies reach their highest-value prospects across all major ad channels, without cookies. With Primer’s powerful audience bui
Users
No information available
Industries
Computer Software
Information Technology and Services
Market Segment
46% Mid-Market
43% Small-Business
User Satisfaction
Primer features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.3
8.1
Integrations
Average: 8.9
7.8
Centralization
Average: 8.8
8.9
Account Identification and Segmentation
Average: 8.9
What G2 Users Think
KS
Primer in itself is an interesting data enrichment tool. I installed it couple of years back to enrich my org's Salesforce lead data with most... Read review
JL
Translating B2B audiences and similar targeting to social and ad platforms that run mostly on personal email addresses and identifiers has always... Read review
Why waste money on unqualified leads from ad platforms? Primer lets B2B companies reach their highest-value prospects across all major ad channels, without cookies. With Primer’s powerful audience bui
Users
No information available
Industries
Computer Software
Information Technology and Services
Market Segment
46% Mid-Market
43% Small-Business
Primer features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.3
8.1
Integrations
Average: 8.9
7.8
Centralization
Average: 8.8
8.9
Account Identification and Segmentation
Average: 8.9
KS
Primer in itself is an interesting data enrichment tool. I installed it couple of years back to enrich my org's Salesforce lead data with most... Read review
JL
Translating B2B audiences and similar targeting to social and ad platforms that run mostly on personal email addresses and identifiers has always... Read review
Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts.
We help B2B teams
Users
No information available
Industries
Information Technology and Services
Marketing and Advertising
Market Segment
64% Small-Business
29% Mid-Market
User Satisfaction
Propensity features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.3
9.3
Integrations
Average: 8.9
9.0
Centralization
Average: 8.8
9.3
Account Identification and Segmentation
Average: 8.9
What G2 Users Think
UC
The service representation here is great. Very personable and can reply in a moments notice.
The integration with tools like hubspot and... Read review
DM
* Easy to use, once you get a hang of it, your shouldn't encounter any major issues in executing your account based campaigns. And the... Read review
Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts.
We help B2B teams
Users
No information available
Industries
Information Technology and Services
Marketing and Advertising
Market Segment
64% Small-Business
29% Mid-Market
Propensity features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.3
9.3
Integrations
Average: 8.9
9.0
Centralization
Average: 8.8
9.3
Account Identification and Segmentation
Average: 8.9
UC
The service representation here is great. Very personable and can reply in a moments notice.
The integration with tools like hubspot and... Read review
DM
* Easy to use, once you get a hang of it, your shouldn't encounter any major issues in executing your account based campaigns. And the... Read review
BambooBox helps growth marketing teams drive revenue across the GTM motions viz. aquisition, cross-sell and upsell. The platform has 4 building blocks:
1. A powerful CDP Engine
Ingest, cleanse, orga
Users
No information available
Industries
Information Technology and Services
Computer Software
Market Segment
62% Enterprise
24% Mid-Market
User Satisfaction
BambooBox features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 9.3
8.5
Integrations
Average: 8.9
7.5
Centralization
Average: 8.8
8.1
Account Identification and Segmentation
Average: 8.9
What G2 Users Think
DT
The journey analytics feature that gives me a funnel to manage and work on my leads based on the priority. Read review
BambooBox helps growth marketing teams drive revenue across the GTM motions viz. aquisition, cross-sell and upsell. The platform has 4 building blocks:
1. A powerful CDP Engine
Ingest, cleanse, orga
Users
No information available
Industries
Information Technology and Services
Computer Software
Market Segment
62% Enterprise
24% Mid-Market
BambooBox features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 9.3
8.5
Integrations
Average: 8.9
7.5
Centralization
Average: 8.8
8.1
Account Identification and Segmentation
Average: 8.9
DT
The journey analytics feature that gives me a funnel to manage and work on my leads based on the priority. Read review
DemandSense is a remote-first B2B SaaS built for marketing teams and agencies that run LinkedIn ads. The product is developed by a distributed team serving customers globally, with a focus on simple s
Users
No information available
Industries
No information available
Market Segment
100% Small-Business
User Satisfaction
DemandSense features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.3
8.3
Integrations
Average: 8.9
10.0
Centralization
Average: 8.8
8.3
Account Identification and Segmentation
Average: 8.9
What G2 Users Think
OS
The feature I find most valuable is website visiting - being able to identify which companies are coming to our site before they ever fill out a... Read review
DemandSense is a remote-first B2B SaaS built for marketing teams and agencies that run LinkedIn ads. The product is developed by a distributed team serving customers globally, with a focus on simple s
Users
No information available
Industries
No information available
Market Segment
100% Small-Business
DemandSense features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.3
8.3
Integrations
Average: 8.9
10.0
Centralization
Average: 8.8
8.3
Account Identification and Segmentation
Average: 8.9
OS
The feature I find most valuable is website visiting - being able to identify which companies are coming to our site before they ever fill out a... Read review
The INFUSE Demand Accelerator is an award winning real-time demand intelligence platform that provides clients with live insights into the performance of their demand programs to enable data-driven de
Users
No information available
Industries
No information available
Market Segment
45% Enterprise
36% Small-Business
User Satisfaction
INFUSE Demand Accelerator features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.3
0.0
No information available
0.0
No information available
0.0
No information available
What G2 Users Think
AI
Leads are progressing through the sales funnel faster than most programs that have a similar set up. Read review
The INFUSE Demand Accelerator is an award winning real-time demand intelligence platform that provides clients with live insights into the performance of their demand programs to enable data-driven de
Users
No information available
Industries
No information available
Market Segment
45% Enterprise
36% Small-Business
INFUSE Demand Accelerator features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.3
0.0
No information available
0.0
No information available
0.0
No information available
AI
Leads are progressing through the sales funnel faster than most programs that have a similar set up. Read review
InZynk is a cutting-edge digital marketing platform designed to create super targeted ads, track your accounts' digital behavior, gain valuable insights, and implement web personalization tailored to
We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
User Satisfaction
InZynk features and usability ratings that predict user satisfaction
InZynk is a cutting-edge digital marketing platform designed to create super targeted ads, track your accounts' digital behavior, gain valuable insights, and implement web personalization tailored to
We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
InZynk features and usability ratings that predict user satisfaction
The #1 AI prospecting platform built for teams that sell to SMBs.
Find and win the SMB deals others can’t see: Orbital helps go-to-market teams uncover, qualify, and prioritize high-value SMB accou
We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
User Satisfaction
Orbital features and usability ratings that predict user satisfaction
The #1 AI prospecting platform built for teams that sell to SMBs.
Find and win the SMB deals others can’t see: Orbital helps go-to-market teams uncover, qualify, and prioritize high-value SMB accou
We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Orbital features and usability ratings that predict user satisfaction
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