
So many things! StackAdapt was our first venture into programmatic advertising and it's been wonderful so far. Other DSPs had high mininums with long term contracts, and a hands off approach which was concerning, but StackAdapt was perfect for testing the waters. Aside from the flexibility of the platform, the team was absolutely fantastic, friendly, and so helpful. They were quick to answer any of my questions, supplied me with great resources and advice, and spent the time working with me to learn the platform so I could have the level of control over our campaigns I wanted.
On the campaign front, it was great to be able to market and retarget across multiple channels instead of using a different platform for each and really be able to see our customers' journey to conversion. The cross platform tracking and depth of reporting also made it easy to track our incoming leads and get good actionable data to use across all of our marketing efforts. Review collected by and hosted on G2.com.
There is a learning curve and an almost overwhelming amount of information available to you, some features or parts of the user interface are just slightly different enough from other platforms to cause a little confusion, but the educational resources and support they provide combat this really well. Review collected by and hosted on G2.com.
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