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Compare StackAdapt and The Trade Desk 
Featured Products
At a Glance
Market Segments
Small-Business (62.8% of reviews)
Mid-Market (44.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
StackAdapt
Star Rating
(850)4.7 out of 5
Market Segments
Small-Business (62.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about StackAdaptThe Trade Desk
Star Rating
(147)4.4 out of 5
Market Segments
Mid-Market (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that StackAdapt excels in user experience, with an intuitive interface that is easy to navigate, making it particularly friendly for new users. This is a significant advantage over The Trade Desk, which, while powerful, can be more complex to use.
- Users say that StackAdapt's customer support is highly responsive and helpful, which enhances the overall user experience. In contrast, while The Trade Desk offers solid support, it doesn't consistently match the level of service reported by StackAdapt users.
- Reviewers mention that StackAdapt's investment in machine learning and AI significantly improves campaign optimization and audience targeting. This feature is highlighted as a key differentiator, whereas The Trade Desk, despite its advanced capabilities, may not leverage AI to the same extent.
- According to verified reviews, StackAdapt provides remarkable flexibility in running various ad formats across multiple channels, including content, audio, video, and text. The Trade Desk, while robust, is often noted for its more traditional approach to advertising.
- G2 reviewers highlight that The Trade Desk is recognized for its advanced targeting capabilities, allowing for complex audience segmentation. However, this strength can come with a steeper learning curve compared to StackAdapt's more straightforward approach.
- Users report that StackAdapt's AI assistant, Ivy, facilitates planning and optimizing campaigns, which is a unique feature that enhances productivity. The Trade Desk, while innovative, lacks a comparable tool that simplifies the campaign management process.
Pricing
Entry-Level Pricing
StackAdapt
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
StackAdapt
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
9.3
736
8.5
126
Ease of Use
9.1
723
8.0
123
Ease of Setup
9.2
592
8.1
89
Ease of Admin
9.2
544
8.2
67
Quality of Support
9.9
729
8.8
125
Has the product been a good partner in doing business?
9.8
556
8.7
71
Product Direction (% positive)
9.7
704
8.7
122
Features by Category
Channel Functionality
9.3
389
8.7
75
Platform Interoperability
8.7
257
7.9
43
Agentic AI - Display Advertising
8.1
40
7.9
8
8.4
39
8.3
7
8.5
39
7.9
8
8.5
39
7.7
8
8.4
39
7.5
8
8.5
39
7.3
8
Campaign Management
9.0
479
|
Verified
7.8
98
|
Verified
8.9
479
|
Verified
8.3
95
|
Verified
9.1
468
|
Verified
8.4
95
|
Verified
8.5
401
|
Verified
7.6
94
|
Verified
8.6
398
|
Verified
7.7
94
|
Verified
9.1
443
|
Verified
8.5
80
|
Verified
9.0
417
|
Verified
8.6
80
|
Verified
9.2
437
|
Verified
8.5
83
|
Verified
9.3
471
|
Verified
8.2
95
|
Verified
8.9
450
|
Verified
7.7
78
|
Verified
9.0
392
|
Verified
7.9
83
|
Verified
8.9
364
|
Verified
8.1
83
|
Verified
8.9
352
|
Verified
7.8
84
|
Verified
Targeting
9.4
482
|
Verified
8.7
94
|
Verified
9.3
464
|
Verified
8.7
91
|
Verified
9.3
465
|
Verified
8.7
90
|
Verified
9.3
456
|
Verified
8.5
78
|
Verified
Platform
8.7
389
|
Verified
7.9
73
|
Verified
8.7
449
|
Verified
7.4
87
|
Verified
9.2
445
8.4
87
9.3
468
|
Verified
8.4
89
|
Verified
9.2
398
|
Verified
8.4
83
|
Verified
8.9
406
|
Verified
8.0
84
|
Verified
8.9
397
|
Verified
7.9
76
|
Verified
8.9
354
|
Verified
7.9
77
|
Verified
8.7
397
|
Verified
7.9
82
|
Verified
Platform Interoperability
Not enough data
7.9
26
Mobile Functionality
Not enough data
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.0
479
|
Verified
7.8
98
|
Verified
8.9
479
|
Verified
8.3
95
|
Verified
9.1
468
|
Verified
8.4
95
|
Verified
8.5
401
|
Verified
7.6
94
|
Verified
8.6
398
|
Verified
7.7
94
|
Verified
9.1
443
|
Verified
8.5
80
|
Verified
9.0
417
|
Verified
8.6
80
|
Verified
9.2
437
|
Verified
8.5
83
|
Verified
9.3
471
|
Verified
8.2
95
|
Verified
8.9
450
|
Verified
7.7
78
|
Verified
9.0
392
|
Verified
7.9
83
|
Verified
8.9
364
|
Verified
8.1
83
|
Verified
8.9
352
|
Verified
7.8
84
|
Verified
Targeting
9.4
482
|
Verified
8.7
94
|
Verified
9.3
464
|
Verified
8.7
91
|
Verified
9.3
465
|
Verified
8.7
90
|
Verified
9.3
456
|
Verified
8.5
78
|
Verified
Mobile
Not enough data
8.3
45
8.9
364
|
Verified
8.1
83
|
Verified
8.9
352
|
Verified
7.8
84
|
Verified
Platform
8.7
389
|
Verified
7.9
73
|
Verified
8.7
449
|
Verified
7.4
87
|
Verified
9.2
445
8.4
87
9.3
468
|
Verified
8.4
89
|
Verified
9.2
398
|
Verified
8.4
83
|
Verified
8.9
406
|
Verified
8.0
84
|
Verified
8.9
397
|
Verified
7.9
76
|
Verified
8.9
354
|
Verified
7.9
77
|
Verified
8.7
397
|
Verified
7.9
82
|
Verified
Platform Interoperability
8.7
198
7.8
38
Video Functionality
9.2
375
8.4
55
Agentic AI - Video Advertising
8.5
26
7.0
9
8.5
26
7.0
9
8.5
26
7.4
9
8.7
26
7.4
9
8.4
26
7.4
9
8.5
26
7.2
9
Campaign Management
9.0
479
|
Verified
7.8
98
|
Verified
8.9
479
|
Verified
8.3
95
|
Verified
9.1
468
|
Verified
8.4
95
|
Verified
8.5
401
|
Verified
7.6
94
|
Verified
8.6
398
|
Verified
7.7
94
|
Verified
9.1
443
|
Verified
8.5
80
|
Verified
9.0
417
|
Verified
8.6
80
|
Verified
9.2
437
|
Verified
8.5
83
|
Verified
9.3
471
|
Verified
8.2
95
|
Verified
8.9
450
|
Verified
7.7
78
|
Verified
9.0
392
|
Verified
7.9
83
|
Verified
8.9
364
|
Verified
8.1
83
|
Verified
8.9
352
|
Verified
7.8
84
|
Verified
Targeting
9.4
482
|
Verified
8.7
94
|
Verified
9.3
464
|
Verified
8.7
91
|
Verified
9.3
465
|
Verified
8.7
90
|
Verified
9.3
456
|
Verified
8.5
78
|
Verified
Platform
8.7
389
|
Verified
7.9
73
|
Verified
8.7
449
|
Verified
7.4
87
|
Verified
9.2
445
8.4
87
9.3
468
|
Verified
8.4
89
|
Verified
9.2
398
|
Verified
8.4
83
|
Verified
8.9
406
|
Verified
8.0
84
|
Verified
8.9
397
|
Verified
7.9
76
|
Verified
8.9
354
|
Verified
7.9
77
|
Verified
8.7
397
|
Verified
7.9
82
|
Verified
Platform Basics
9.8
23
8.5
10
9.6
23
8.0
10
9.6
23
8.0
9
9.9
23
8.3
9
Platform Reporting
9.3
23
8.3
9
8.9
23
7.4
9
8.5
22
8.1
9
8.3
22
Feature Not Available
Agentic AI - Digital Audio Advertising
8.6
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.9
15
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
9.4
236
8.4
58
Agentic AI - Demand Side Platform (DSP)
8.5
35
7.5
10
8.5
37
7.7
10
8.6
37
7.5
10
8.7
37
7.5
10
8.3
37
8.0
10
8.5
37
7.8
10
Campaign Management
9.0
479
|
Verified
7.8
98
|
Verified
8.9
479
|
Verified
8.3
95
|
Verified
9.1
468
|
Verified
8.4
95
|
Verified
8.5
401
|
Verified
7.6
94
|
Verified
8.6
398
|
Verified
7.7
94
|
Verified
9.1
443
|
Verified
8.5
80
|
Verified
9.0
417
|
Verified
8.6
80
|
Verified
9.2
437
|
Verified
8.5
83
|
Verified
9.3
471
|
Verified
8.2
95
|
Verified
8.9
450
|
Verified
7.7
78
|
Verified
9.0
392
|
Verified
7.9
83
|
Verified
8.9
364
|
Verified
8.1
83
|
Verified
8.9
352
|
Verified
7.8
84
|
Verified
Targeting
9.4
482
|
Verified
8.7
94
|
Verified
9.3
464
|
Verified
8.7
91
|
Verified
9.3
465
|
Verified
8.7
90
|
Verified
9.3
456
|
Verified
8.5
78
|
Verified
Demand Side Platforms
9.0
369
|
Verified
8.3
77
|
Verified
8.9
359
|
Verified
7.8
77
|
Verified
9.2
369
|
Verified
8.5
75
|
Verified
Platform
8.7
389
|
Verified
7.9
73
|
Verified
8.7
449
|
Verified
7.4
87
|
Verified
9.2
445
8.4
87
9.3
468
|
Verified
8.4
89
|
Verified
9.2
398
|
Verified
8.4
83
|
Verified
8.9
406
|
Verified
8.0
84
|
Verified
8.9
397
|
Verified
7.9
76
|
Verified
8.9
354
|
Verified
7.9
77
|
Verified
8.7
397
|
Verified
7.9
82
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
9.5
37
8.2
12
9.4
37
7.4
12
9.5
37
7.5
12
9.4
37
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
9.4
38
8.2
12
9.4
38
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
8.4
22
6.7
5
8.4
22
6.0
5
8.4
22
6.3
5
8.6
22
6.3
5
8.3
22
6.3
5
8.4
22
6.7
5
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
8.3
22
7.2
6
8.3
22
7.0
5
8.5
22
6.3
5
8.4
22
6.7
5
8.1
22
6.7
5
8.3
23
7.2
6
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
StackAdapt and The Trade Desk are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Connected TV (CTV) Advertising Platforms, Display Advertising, Digital Audio Advertising, Video Advertising, and Native Advertising
Unique Categories
StackAdapt has no unique categories
The Trade Desk is categorized as Mobile Advertising, Mobile Marketing, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
StackAdapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
57.9%
Financial Services
2.5%
Online Media
2.4%
Health, Wellness and Fitness
2.3%
Retail
2.1%
Other
32.9%
Marketing and Advertising
63.5%
Retail
4.4%
Internet
2.9%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.8%
Discussions
How is StackAdapt different from other DSPs?
1 Comment
Official Response from StackAdapt
StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market,...Read more
Is the StackAdapt platform difficult to use?
1 Comment
Official Response from StackAdapt
No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your...Read more
How does StackAdapt fight fraud?
1 Comment
Official Response from StackAdapt
StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2)...Read more
The Trade Desk has no discussions with answers
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