StackAdapt Features

Channel Functionality (1)

Video Functionality (1)

Campaign Management (13)

Campaign Dashboard: Based on 477 StackAdapt reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization: Based on 477 StackAdapt reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach: Based on 467 StackAdapt reviews and verified by the G2 Product R&D team. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing: Based on 401 StackAdapt reviews and verified by the G2 Product R&D team. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading: Based on 398 StackAdapt reviews and verified by the G2 Product R&D team. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety: Based on 443 StackAdapt reviews and verified by the G2 Product R&D team. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection: Based on 417 StackAdapt reviews and verified by the G2 Product R&D team. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping: Based on 436 StackAdapt reviews and verified by the G2 Product R&D team. Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing: Based on 469 StackAdapt reviews and verified by the G2 Product R&D team. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization: Based on 450 StackAdapt reviews and verified by the G2 Product R&D team. Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties: Based on 392 StackAdapt reviews and verified by the G2 Product R&D team. Supports rich media display and video ads that involve user interaction.
In-App Ads: Based on 364 StackAdapt reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities: Based on 352 StackAdapt reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction.

Targeting (4)

Targeting: Based on 478 StackAdapt reviews and verified by the G2 Product R&D team. Able to target desired audiences based on demographics and behavior variables.
Retargeting: Based on 462 StackAdapt reviews and verified by the G2 Product R&D team. Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting: Based on 464 StackAdapt reviews and verified by the G2 Product R&D team. Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting: Based on 456 StackAdapt reviews and verified by the G2 Product R&D team. Able to match the marketer's ad with specific content on a site or page.

Demand Side Platforms (4)

Machine Learning Optimization: Based on 369 StackAdapt reviews and verified by the G2 Product R&D team. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI
Estimate and Projections: Based on 359 StackAdapt reviews and verified by the G2 Product R&D team. DSP pulls accurate estimates of available impressions and their cost.
Cross-Device Capabilities: Based on 369 StackAdapt reviews and verified by the G2 Product R&D team. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices
Cross Channel Capabilities: As reported in 233 StackAdapt reviews. DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.

Platform (9)

API / Integrations: Based on 387 StackAdapt reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports: Based on 447 StackAdapt reviews and verified by the G2 Product R&D team. Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management: Based on 444 StackAdapt reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability: Based on 464 StackAdapt reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability: Based on 398 StackAdapt reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations.
Customization: Based on 406 StackAdapt reviews and verified by the G2 Product R&D team. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability: Based on 397 StackAdapt reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization: Based on 354 StackAdapt reviews and verified by the G2 Product R&D team. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications: Based on 397 StackAdapt reviews and verified by the G2 Product R&D team. Alerts marketer of the performance of particular campaigns.

Platform Interoperability (2)

Close Ecosystem API: Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 257 reviewers of StackAdapt have provided feedback on this feature.
Close Ecosystem API: As reported in 198 StackAdapt reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Platform Basics (4)

Cross-Device Advertising: As reported in 23 StackAdapt reviews. Provides the ability to stream audio ads on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers.
Audio Ad Formats: Ability to create a variety of audio ad formats, including standard ad spots, dynamic audio ads, podcast ads, companion ads, etc. 23 reviewers of StackAdapt have provided feedback on this feature.
Programmatic Audio: Ability to serve audio ads programmatically by connecting to a demand-side platform that supports audio formats. 23 reviewers of StackAdapt have provided feedback on this feature.
Audience Targeting: Provides the ability to target listeners by age, gender, location, language, and even music or talk genre. 23 reviewers of StackAdapt have provided feedback on this feature.

Platform Reporting (4)

Performance Monitoring: Based on 23 StackAdapt reviews. Provides reporting on performance metrics such as daily impressions, daily unique listeners reached, and daily number of clicks.
Reporting Dashboards: Provides a reporting dashboard to showcase overall campaign progress and mettrics like total spend, total impressions, and total listeners. 23 reviewers of StackAdapt have provided feedback on this feature.
Dashboard Exports: Based on 22 StackAdapt reviews. Ability to export dashboard reports on audio ad campaign performance.
Music Genre Reporting: Ability to track audio ad impressions by top music genres. 22 reviewers of StackAdapt have provided feedback on this feature.

Platform - Connected TV (CTV) Advertising Platforms (4)

Personalized Segmentation: Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc. This feature was mentioned in 37 StackAdapt reviews.
Ad Serving: As reported in 37 StackAdapt reviews. Compatible to serve and publish ads within the software.
Streaming Capabilites: As reported in 37 StackAdapt reviews. Able to implement ads on all types streaming platforms that are able to serve ads.
Performance Analytics: Offer analysis of campaigns and various metrics. 37 reviewers of StackAdapt have provided feedback on this feature.

Campaign Management - Connected TV (CTV) Advertising Platforms (2)

Agentic AI - Display Advertising (6)

Autonomous Task Execution: As reported in 40 StackAdapt reviews. Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes 39 reviewers of StackAdapt have provided feedback on this feature.
Cross-system Integration: Works across multiple software systems or databases 39 reviewers of StackAdapt have provided feedback on this feature.
Adaptive Learning: As reported in 39 StackAdapt reviews. Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting This feature was mentioned in 39 StackAdapt reviews.
Decision Making: Makes informed choices based on available data and objectives 39 reviewers of StackAdapt have provided feedback on this feature.

Agentic AI - Video Advertising (6)

Autonomous Task Execution: As reported in 26 StackAdapt reviews. Capability to perform complex tasks without constant human input
Multi-step Planning: Based on 26 StackAdapt reviews. Ability to break down and plan multi-step processes
Cross-system Integration: As reported in 26 StackAdapt reviews. Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience This feature was mentioned in 26 StackAdapt reviews.
Proactive Assistance: Anticipates needs and offers suggestions without prompting 26 reviewers of StackAdapt have provided feedback on this feature.
Decision Making: Based on 26 StackAdapt reviews. Makes informed choices based on available data and objectives

Agentic AI - Digital Audio Advertising (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input 15 reviewers of StackAdapt have provided feedback on this feature.
Multi-step Planning: Ability to break down and plan multi-step processes 15 reviewers of StackAdapt have provided feedback on this feature.
Cross-system Integration: Works across multiple software systems or databases 15 reviewers of StackAdapt have provided feedback on this feature.
Adaptive Learning: Based on 15 StackAdapt reviews. Improves performance based on feedback and experience
Proactive Assistance: Based on 15 StackAdapt reviews. Anticipates needs and offers suggestions without prompting
Decision Making: Based on 15 StackAdapt reviews. Makes informed choices based on available data and objectives

Agentic AI - Connected TV (CTV) Advertising Platforms (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input 22 reviewers of StackAdapt have provided feedback on this feature.
Multi-step Planning: Ability to break down and plan multi-step processes 22 reviewers of StackAdapt have provided feedback on this feature.
Cross-system Integration: Works across multiple software systems or databases This feature was mentioned in 22 StackAdapt reviews.
Adaptive Learning: Based on 22 StackAdapt reviews. Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting 22 reviewers of StackAdapt have provided feedback on this feature.
Decision Making: Makes informed choices based on available data and objectives 22 reviewers of StackAdapt have provided feedback on this feature.

Agentic AI - Demand Side Platform (DSP) (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input This feature was mentioned in 35 StackAdapt reviews.
Multi-step Planning: Ability to break down and plan multi-step processes This feature was mentioned in 37 StackAdapt reviews.
Cross-system Integration: Works across multiple software systems or databases This feature was mentioned in 37 StackAdapt reviews.
Adaptive Learning: As reported in 37 StackAdapt reviews. Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting 37 reviewers of StackAdapt have provided feedback on this feature.
Decision Making: Based on 37 StackAdapt reviews. Makes informed choices based on available data and objectives

Agentic AI - Cross-Channel Advertising (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - Native Advertising (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input This feature was mentioned in 22 StackAdapt reviews.
Multi-step Planning: Ability to break down and plan multi-step processes This feature was mentioned in 22 StackAdapt reviews.
Cross-system Integration: Works across multiple software systems or databases This feature was mentioned in 22 StackAdapt reviews.
Adaptive Learning: As reported in 22 StackAdapt reviews. Improves performance based on feedback and experience
Proactive Assistance: As reported in 22 StackAdapt reviews. Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives This feature was mentioned in 22 StackAdapt reviews.