HockeyStack Reviews & Product Details

I like the AI Agents. The AI Agents are farther along than their competitors and more reliable. However, still not perfect. Review collected by and hosted on G2.com.

The customer support is pretty awful. They never seem to have time for you. The product has lots of minor limitations, death by a thousand paper cuts. The main 'Attribution' view has so many limitations yet it is one of the main purposes to use a tool like this. The dashboards are so elementary. They have such limited functionality even though they try to sell you on more flexibility than their peers. It's very time consuming to figure out why the data is showing certain numbers and doesn't match Salesforce or HubSpot, etc. Then you ask support and they don't give you clear answers. Then there's no easy query interface for you to troubleshoot yourself. The product is a bit of black box so it's hard to unravel why the current definitions are causing gaps in the report results. Very difficult to set up initially, and the support isn't great either. Review collected by and hosted on G2.com.

What I like best about HockeyStack is that I was able to set everything up on my own with support from our CS rep. I didn’t need to involve our in-house data team and after learning the ropes, I’ve been able to continue building reports myself. I also really appreciate how easy it is to see all the touchpoints that lead to any KPI. It’s the kind of data I always knew existed but struggled to view in one place. The attribution modeling is also a standout feature and has already helped us make meaningful changes to our media mix.

They regularly release feature updates and move quickly to remedy any bugs that may pop up. Review collected by and hosted on G2.com.

The learning curve can be steep at first. It takes some time to understand how everything connects and how to structure reports in a way that works for your team. That said, once you get the hang of it, it's incredibly powerful and flexible. Review collected by and hosted on G2.com.

The product was live and fully integrated in under 2 weeks. From day one, we had real-time visibility into what was actually driving our pipeline. Odin AI is now part of our daily workflow—it gives us instant answers to business-critical questions without the usual back-and-forth across dashboards or spreadsheets. It’s fast, reliable, and actually works. Review collected by and hosted on G2.com.

I'm actually pretty happy, no big issues. We went with Hockeystack because we believed they had the most streamlined platform, a great team, and a ton of automation that eliminates manual work - and they've consistently delivered on all fronts. Review collected by and hosted on G2.com.

Hockeystack helped us answer the age old question "what is marketing's performance". The measurement and reporting tool allowed us to successfully analyze the entire buyers journey and evaluate our impact on pipeline & revenue. Our team can now, with confidence, report on attribution with clean dashboards that my CMO frequently takes into his executive meetings.

After we configured the measurement and reporting we then adopted the Account Intelligence tool, which has opened up a whole new world of opportunities for my team. We now operate within much more intelligent workflows that, with the help of the Hockeystack AI scoring model, elevate the right companies to our sales team with leads that are engaged, aware, and in a buying cycle. It has allowed us to transcend chasing form fills and focus on what actually matters.

Customer support has always been excellent! Out of our entire tech stack, nobody has better service than Hockeystack!

At first I was concerned about how to configure and manage the product but once I started tinkering around I found out how easy it is to start building once you operate within it for a bit. And of course if there was anything I needed help with, Hockeystack was there for us. Review collected by and hosted on G2.com.

There has not been anything that I have disliked about Hockeystack. Honestly, it's been a really enjoyable experience and I genuinely am always excited about what they are going to do next. Review collected by and hosted on G2.com.

I've worked in marketing operations for over a decade, and attribution has always been a buzzword among marketing and sales leaders, and for good reason. Understanding what's actually driving pipeline is critical. But traditionally, leveling up beyond basic attribution meant cobbling together whatever you could from the limited models available in platforms like HubSpot and Salesforce, juggling conflicting data across your CRM, MAP, web analytics, and paid ad platforms... and still never feeling confident in your source of truth.

Enter HockeyStack. It seamlessly consolidates all those disparate data sources into one place and delivers insights that go far beyond what’s possible natively in your CRM. Even better: the platform strikes a rare balance of being digestible, highly customizable, and—most importantly—ACTIONABLE!

Implementation was a breeze. Huge shoutout to Buğra, Aimee, and the rest of the team, who were always quick to hop on a call or point me to their insanely detailed documentation. Connecting all of our platforms (and we have a lot!) was incredibly simple, which meant less time spent on setup and more time getting immediate value out of the platform

One of my favorite features is the direct integration into Salesforce with an iFrame on the account object. Our sales team can see attribution insights without ever leaving the tool they live in.

Seriously...if you want to take attribution and your ABM efforts from clunky and vague to sharp and revenue-focused, you need HockeyStack. Review collected by and hosted on G2.com.

We have two business units inside of our Salesforce instance, so it took a little bit of time from the admin side just ensuring our data was only filtering in the right data. In the future, if I were starting implementation from scratch, I would have created a new integration user specific to HockeyStack that can only read the data we wanted to flow into the tool. Definitely not an issue with HockeyStack and more of a slight blocker we faced solely based on how our Salesforce instance is set up. Review collected by and hosted on G2.com.

Following HockeyStack has been inspiring — the platform turns complex marketing and product data into clear, actionable insights. I especially appreciate the flexible funnel tracking and seamless integrations, which help teams understand their users without getting lost in dashboards.

I can imagine how new users could benefit from even more interactive onboarding or step-by-step guides to get started quickly. As someone passionate about customer success, I’m excited to see HockeyStack grow and hope to one day contribute to making the user experience even more seamless. Review collected by and hosted on G2.com.

Honestly, there’s nothing I’d say I dislike at this point. HockeyStack’s platform has been a pleasant surprise, and I look forward to what they build next. Review collected by and hosted on G2.com.

API & Integration

Connecting our multiple platforms was easy and seamless, especially compared to tools used in the past that took weeks to integrate.

Technical and Customer Support

Support from HockeyStack has been amazing on both sides. They are quick to respond to inquiries and provide clear direction. HockeyStack has made several enhancements and upgrades to their platform based on our team’s feedback and input.

Consolidated Insights in one Platform

In the past, our team would span multiple tools to understand the insights and impact on the entire funnel. We are now able to see everything on one platform, both online and offline, and how they interact with our customers. HockeyStack has broken down silo’s and allowed the team to understand the full customer journey and the impacts on their functional areas.

Optimization of Marketing Programs

Due to insights we have never been able to generate easily, we are optimizing our marketing programs in real time. The attribution funnel and lift reports have helped us make meaningful changes to our Marketing channel and GTM tactics.

Odin AI

HockeyStack’s Odin has been a gamechanger for our team. As a team of one, Odin acts like an additional analyst for the team and can answer tactical day-to-day questions. Insights and recommended actions that would take days to generate are produced in minutes, allowing the greater flexibility to make adjustments quickly. This has opened up bandwidth to focus on strategic changes to our GTM strategy. Review collected by and hosted on G2.com.

The initial configuration and setup have a steep learning curve. You'll need a strong SME during initial configuration to build your properties correctly. We're now 6 months in and navigating the platform much quicker. I would like to see upgraded features to chart types and graphs. Still, compared to other attribution tools we have used in the past, HockeyStack is a major upgrade on visualizations. Review collected by and hosted on G2.com.

HockeyStack's data model & interface allows builders in the tool to create countless helpful views for examining Marketing programs' performance and interactions with any CRM changes. It is incredibly helpful to have email, paid, and web data in one interface that can speak to CRM data. Before HockeyStack, it was quite cumbersome or impossible for our team to have views into questions such as "what paid social campaigns are driving demos that then receive BDR follow up" or "what email assets, via driving web visits, are influencing the most pipeline" - and especially for either of these questions "do we see that engagements of these types tend to have higher conversion rates to pipeline than users who visit our website in general, or does this pipeline have a higher likelihood to convert to qualified pipeline"?

While HockeyStack is geared towards Marketing attribution use cases, I also find a lot of value out of using the tool for other Sales/CRM reporting use cases such as BDR activity reporting and sales play efficiency, just because HockeyStack is able to solve for many of the object limitations that make intra-SFDC reporting challenging.

I'll also note their customer support has been quite helpful in the year we've used them, I have all responses to my cases within 48 hours and many of them are quite complex. Review collected by and hosted on G2.com.

While HockeyStack's platform is genuinely "no-code", you will need an adept technical user to manage the backend and enable channel-owners for your team to get value. HS' onboarding process will have them directly help you set up your initial infrastructure for how you define concepts like "channels", "campaigns", "assets", etc. (how do we define these attributes unique to our organizations naming conventions and utm structures within ad platforms, MAP, etc.), but as business processes ever-evolve, you are going to need a technical manager who can learn how the backend of this tool works, and that will take time. You will also need this technical owner to be keyed into how your organization defines goals like meetings booked, pipeline generation, pipeline qualification, product ACV, etc. to ensure your HS reporting aligns with any CRM reporting. This is not a dislike from my end per say, as I get a lot of satisfaction from being able to answer many of our business questions in this tool, but this is an important flag to teams who think after initial setup they can leave this tool to channel owners. I have seen many features released in the year we've been on HS that is reducing the time it takes to see value for new customers however. Review collected by and hosted on G2.com.

We had been struggling with many other tools, but we were able to implement Hockeystack in one week and start getting insights from their AI chatbot.

Their support team is super invested in our success. I asked them some strategy questions, even outside of Hockeystack, and they have been very helpful. I feel like they are part of my team. Review collected by and hosted on G2.com.

The platform is like a spaceship; it can do so many different things. I think I've barely scratched the surface of its possible use cases. Review collected by and hosted on G2.com.

I was the technical point of contact in a hockeystack implementation and was expecting a lot of headache in installing a managed package in our salesforce, configuring the field mapping, making sure everything is validated and set up for use by our team based on my past experience with dreamdata. the implementation was self serve, all integrations go by pretty fast. i spent one afternoon standing it up and then the team was able to start using the out of the box dashboards. Review collected by and hosted on G2.com.

Our team has pretty complex data needs and the platform is a lot to take in, so i had to spend A LOT of time with the support team and dig a lot into the docs and webinars to figure out how to build all of the custom stuff out Review collected by and hosted on G2.com.