StackAdapt Reviews & Product Details

I like that StackAdapt centralizes access to a range of channels like display, video, CTV, and native without needing different ad accounts with different vendors. It helps me craft relevant audiences across different channels for a cohesive approach. I particularly like the audiences section, especially the access to third-party segments. It makes it easy for me to find professionals from different industries to target in my employer brand or recruitment marketing campaigns, rather than just relying on interest-based targeting. The initial setup was fairly easy for my team. Review collected by and hosted on G2.com.

Ivy, the chat assistant, tends to not work for me and usually gives me an error unless I clear up cookies every time. Review collected by and hosted on G2.com.

I love using StackAdapt for running programmatic campaigns as it provides excellent client service, saving precious time and allowing me to focus on strategic planning and decision-making. Their client services always deliver best-in-class support to all accounts, which makes a significant difference in managing campaigns. I am particularly impressed with StackAdapt's Dynamic Creative Optimization (DCO) capabilities that are available at no cost, offering easy reporting integration and actionable insights. The initial setup of StackAdapt was very easy for my team, and it provides better scalability with DOOH campaigns, which has been a significant advantage. I also greatly appreciate the seamless reporting integration, which makes extracting and applying insights straightforward and efficient. StackAdapt's emphasis on providing truly outstanding client services combined with their effective tech solutions makes it a standout choice for my business needs. Review collected by and hosted on G2.com.

I find the inventory access to be lacking, particularly when it comes to platforms like Netflix. Although there have been improvements, there is still room for growth in this area. Review collected by and hosted on G2.com.

I find StackAdapt to be an outstanding demand side platform due to its excellent mix of product features and customer support, which stands out compared to other DSPs. Its self-serve model allowed us to start testing it swiftly, with customer support assisting us throughout the setup process. Setting up StackAdapt was remarkably easy, and the universal pixel feature expedited our access to their DSP. The customer support was unexpectedly proactive and helpful in troubleshooting and answering our questions, enabling us to be fully operational within a week. StackAdapt has resolved previous challenges we faced in accessing inventory sources by consolidating everything with our other systems, including Looker Studio, which is incredibly beneficial. I appreciate StackAdapt's exceptional post-campaign reporting capabilities, particularly the feature for conversion lift studies that help prove the ROI of our marketing campaigns. Building campaigns with StackAdapt is user-friendly and intuitive, despite the complex nature of DSPs. The platform's documentation is thorough and dependable. Additionally, the integration with Looker Studio and LiveRamp enhances our ability to conduct reporting, analytics, and audience connectivity effectively. Overall, StackAdapt offers a streamlined experience that is both simple to understand and provides depth and complexity when we need it. Review collected by and hosted on G2.com.

I dislike the requirement to select numerous checkboxes for accessing specific reporting data such as demographics, age ranges, and gender. This step is necessary even if I do not want to use those criteria in my campaign, making it an unnecessary restriction. Review collected by and hosted on G2.com.

StackAdapt is comprehensive in supporting CTV, video, audio and others, which facilitates in campaigns management

The program has a vibrant machine learning features that ensures our targeting abilities are optimal

StackAdapt has effective and responsive performance in matters help and this ensures easy account management

The handling of diverse and growing campaigns makes it possible for us to deal with large volumes of information and content

The program is systematic and programmatic in addressing campaigns and communication Review collected by and hosted on G2.com.

The budget threshold of StackAdapt is way above the normal limit, more so for firms in the phase of startup or development

The premium version of StackAdapt lacks transparency and understanding, where subscribers struggle to comprehend the software costs Review collected by and hosted on G2.com.

I use StackAdapt for mobile display and OOH advertising. They are a performance marketing channel that performs very well. I like the reporting tools because they are great and pretty easy to navigate and shape to whatever KPIs we need. I think the team is best in class, and everything about StackAdapt is great, making them one of our top partners. We tested out StackAdapt about 3 years ago, and it has only improved over time. I'm definitely likely to recommend it, giving it a rating of 10! Review collected by and hosted on G2.com.

Stackadapt is fantastic, there are no dislikes Review collected by and hosted on G2.com.

The customer support team was responsive, and account management made a genuine effort to assist us throughout the test. Despite their efforts, the results did not meet expectations, and we ultimately found better efficiency and ROI with other platforms. Review collected by and hosted on G2.com.

We tested StackAdapt for one month to compare results with Mountain and Google. During this time, we found that CPCs were consistently 3–4x higher than on other platforms, making it difficult to achieve an efficient return on spend. Overall performance fell short of expectations and significantly underperformed compared to competitors. Review collected by and hosted on G2.com.

I really appreciate StackAdapt's comfortable setup compared to other DSPs I've used. The team is amazing, including us in beta testing and updates, which makes my job easier. The reps have been incredible with training us during one-on-ones and office hours, helping me feel like an expert on the platform. Even though it took a bit to get the hang of it at first, I now love the platform. Review collected by and hosted on G2.com.

My only request for improvement is the option to preview the display creatives when the tags are uploaded to the creative library. Review collected by and hosted on G2.com.

While we are set up as a self-serve account, we still work with fantastic account managers who are supportive and helpful for any request that we bring to them. We work with very specific targeting parameters for many of our accounts, and StackAdapt is one of, if not the only platform that has been able to meet all of them. The platform itself is user friendly and easy to use, and setup and training were both straightforward. Campaigns can be monitored and updates can be made in real time to optimize performance.

We've also found that StackAdapt drives much better quality traffic to our landing pages. We see more backend engagement and less traffic from junk or MFA sites. StackAdapt is also consistently updating their features and offerings, adding new partnerships and opportunities based on feedback from users.

As a whole, it's a cost-efficient DSP with an extremely helpful support system. Review collected by and hosted on G2.com.

We have found that StackAdapt does have somewhat higher CPM's that some other platforms. However, since there is no retainer associated with using StackAdapt, and the traffic itself is higher quality, we feel that it balances out.

Some of their custom solutions are still in flux, with minimum spend requirements changing, which has made planning a couple of campaigns a challenge. Review collected by and hosted on G2.com.

I love the team at StackAdapt! They are always super helpful and informative - whether it be campaign strategy to providing updates about campaign performance. Review collected by and hosted on G2.com.

There is not much to dislike about StackAdapt. The only thing I can say is that there is always a lot going on and new features/products being released and it can be dificult to keep up with it all. Review collected by and hosted on G2.com.

I use StackAdapt for programmatic advertising across various industries, and I appreciate its ability to provide access to a wider inventory than other platforms like Google Ads. This capability allows me to cater to clients with diverse budget ranges effectively. I find StackAdapt easy to use, which simplifies the management of advertising campaigns. Our account executives have been exceptionally helpful, offering strategic insights and recommendations that enhance my client interactions and pitches. I value StackAdapt's commitment to continuous innovation, which keeps it competitive in the advertising technology space. Furthermore, StackAdapt's customer service is superior to what we've experienced with previous platforms, and its reporting capabilities are robust. The initial setup process was straightforward, and based on these experiences; I highly recommend StackAdapt to colleagues or friends, reflected in my likelihood rating of 10 out of 10. Review collected by and hosted on G2.com.

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