# Basis vs StackAdapt Comparison
---
## AI Generated Summary
- **G2 reviewers report** that StackAdapt excels in user support, with many users praising the dedicated account managers who provide strategic expertise and proactive optimization. This level of support is highlighted as a significant advantage, especially for complex audience targeting and asset production through their Creative Studio.
- **Users say** that StackAdapt's onboarding process is notably smooth and intuitive, with recent feedback emphasizing the ease of navigation within the platform. In contrast, while Basis is also described as easy to use, it lacks the same level of personalized onboarding experience that StackAdapt offers.
- **Reviewers mention** that StackAdapt's performance monitoring and reporting capabilities are superior, with users appreciating the detailed metrics and dimensions available. This is particularly beneficial for those looking to optimize their campaigns effectively, whereas Basis, while providing good reporting, does not match the depth of insights offered by StackAdapt.
- **According to verified reviews** , StackAdapt's integration capabilities are robust, allowing seamless connections with tools like Google Analytics. Users have noted the variety of options available for integrations, which enhances their overall experience. Basis also offers native integrations, but users feel that StackAdapt provides a more comprehensive suite of options.
- **Users highlight** StackAdapt's advanced audience targeting features, which receive high praise for their effectiveness. Reviewers appreciate the ability to forecast and build audiences tailored to their needs, a feature that stands out compared to Basis, where users feel the targeting options are more limited.
- **G2 reviewers indicate** that StackAdapt's overall satisfaction ratings are significantly higher, reflecting a more favorable user experience. With a G2 Score of 89.54 in Display Advertising, users consistently report feeling that StackAdapt is a better partner in their advertising efforts compared to Basis, which has a lower score of 62.09.



| | Basis | StackAdapt | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 287 | 870 | 
| **Largest Market Segment** | Small-Business (63.1% of reviews) | Small-Business (62.7% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Basis

Pros:
- Account Management (3 reviews)
- Ease of Use (3 reviews)

Cons:
- Poor Usability (3 reviews)
- Complex User Interface (2 reviews)

### StackAdapt

Pros:
- Ease of Use (121 reviews)
- Customer Support (116 reviews)

Cons:
- Reporting Limitations (26 reviews)
- Reporting Issues (21 reviews)

---
## Ratings Comparison
| Rating | Basis | StackAdapt | 
|---|---|---|
  | **Meets Requirements** | 8.7 (239 reviews) | 9.3 (745 reviews) | 
  | **Ease of Use** | 8.3 (242 reviews) | 9.1 (733 reviews) | 
  | **Ease of Setup** | 8.1 (157 reviews) | 9.2 (602 reviews) | 
  | **Ease of Admin** | 8.2 (148 reviews) | 9.2 (544 reviews) | 
  | **Quality of Support** | 9.5 (238 reviews) | 9.9 (738 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (151 reviews) | 9.8 (556 reviews) | 
  | **Product Direction (% positive)** | 9.2 (240 reviews) | 9.7 (712 reviews) | 

---
## Pricing

### Basis

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### StackAdapt

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.4/10 | 232 |
| **StackAdapt** | 8.9/10 | 574 |

#### Channel Functionality

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Display Functionality** | 9.0 (80 reviews) | 9.3 (390 reviews) | 

#### Platform Interoperability

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | 8.7 (256 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (40 reviews) | 
| **Multi-step Planning** | Not enough data | 8.4 (39 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (39 reviews) | 
| **Adaptive Learning** | Not enough data | 8.5 (39 reviews) | 
| **Proactive Assistance** | Not enough data | 8.4 (39 reviews) | 
| **Decision Making** | Not enough data | 8.5 (39 reviews) | 

#### Campaign Management

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 9.0 (483 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 8.9 (484 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 9.1 (472 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 8.5 (401 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 8.6 (397 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 9.1 (441 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 9.0 (415 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 9.2 (435 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 9.3 (469 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 8.9 (452 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 9.0 (390 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.8 (363 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 8.9 (350 reviews) ✓ Verified | 

#### Targeting

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 9.4 (486 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 9.3 (464 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 9.3 (466 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 9.3 (456 reviews) ✓ Verified | 

#### Platform

| Feature | Basis | StackAdapt | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 8.7 (391 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 8.6 (451 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 9.2 (443 reviews) | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 9.3 (473 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 9.2 (396 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | 8.9 (404 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 8.9 (395 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 8.9 (352 reviews) ✓ Verified | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 8.7 (395 reviews) ✓ Verified | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.6/10 | 231 |
| **StackAdapt** | N/A | N/A |

#### Platform Interoperability

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | Not enough data | 

#### Mobile Functionality

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Mobile Functionality** | 9.0 (66 reviews) | Not enough data | 

#### Agentic AI - Mobile Advertising

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 9.0 (483 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 8.9 (484 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 9.1 (472 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 8.5 (401 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 8.6 (397 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 9.1 (441 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 9.0 (415 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 9.2 (435 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 9.3 (469 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 8.9 (452 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 9.0 (390 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.8 (363 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 8.9 (350 reviews) ✓ Verified | 

#### Targeting

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 9.4 (486 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 9.3 (464 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 9.3 (466 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 9.3 (456 reviews) ✓ Verified | 

#### Mobile

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Mobile Tracking** | 8.9 (62 reviews) | Not enough data | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.8 (363 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 8.9 (350 reviews) ✓ Verified | 

#### Platform

| Feature | Basis | StackAdapt | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 8.7 (391 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 8.6 (451 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 9.2 (443 reviews) | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 9.3 (473 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 9.2 (396 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | 8.9 (404 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 8.9 (395 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 8.9 (352 reviews) ✓ Verified | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 8.7 (395 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.6/10 | 232 |
| **StackAdapt** | 9.0/10 | 576 |

#### Platform Interoperability

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | 8.7 (197 reviews) | 

#### Video Functionality

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Video Functionality** | 8.7 (65 reviews) | 9.2 (375 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (26 reviews) | 
| **Multi-step Planning** | Not enough data | 8.5 (26 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 8.7 (26 reviews) | 
| **Proactive Assistance** | Not enough data | 8.4 (26 reviews) | 
| **Decision Making** | Not enough data | 8.5 (26 reviews) | 

#### Campaign Management

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 9.0 (483 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 8.9 (484 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 9.1 (472 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 8.5 (401 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 8.6 (397 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 9.1 (441 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 9.0 (415 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 9.2 (435 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 9.3 (469 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 8.9 (452 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 9.0 (390 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.8 (363 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 8.9 (350 reviews) ✓ Verified | 

#### Targeting

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 9.4 (486 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 9.3 (464 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 9.3 (466 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 9.3 (456 reviews) ✓ Verified | 

#### Platform

| Feature | Basis | StackAdapt | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 8.7 (391 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 8.6 (451 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 9.2 (443 reviews) | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 9.3 (473 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 9.2 (396 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | 8.9 (404 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 8.9 (395 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 8.9 (352 reviews) ✓ Verified | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 8.7 (395 reviews) ✓ Verified | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.7/10 | 21 |
| **StackAdapt** | 9.1/10 | 25 |

#### Platform Basics

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Cross-Device Advertising** | 9.0 (20 reviews) | 9.8 (23 reviews) | 
| **Audio Ad Formats** | 8.8 (20 reviews) | 9.6 (23 reviews) | 
| **Programmatic Audio** | 8.9 (21 reviews) | 9.6 (23 reviews) | 
| **Audience Targeting** | 8.8 (20 reviews) | 9.9 (23 reviews) | 

#### Platform Reporting

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Performance Monitoring** | 8.7 (21 reviews) | 9.3 (23 reviews) | 
| **Reporting Dashboards** | 8.3 (21 reviews) | 8.9 (23 reviews) | 
| **Dashboard Exports** | Feature Not Available | 8.5 (22 reviews) | 
| **Music Genre Reporting** | Feature Not Available | 8.3 (22 reviews) | 

#### Agentic AI - Digital Audio Advertising

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (15 reviews) | 
| **Multi-step Planning** | Not enough data | 8.7 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 8.9 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 8.4 (15 reviews) | 
| **Decision Making** | Not enough data | 8.6 (15 reviews) | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.2/10 | 233 |
| **StackAdapt** | 8.9/10 | 577 |

#### Demand Side Platforms

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Cross Channel Capabilities ** | 8.6 (29 reviews) | 9.4 (238 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (34 reviews) | 
| **Multi-step Planning** | Not enough data | 8.4 (36 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (36 reviews) | 
| **Adaptive Learning** | Not enough data | 8.7 (36 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (36 reviews) | 
| **Decision Making** | Not enough data | 8.4 (36 reviews) | 

#### Campaign Management

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 9.0 (483 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 8.9 (484 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 9.1 (472 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 8.5 (401 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 8.6 (397 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 9.1 (441 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 9.0 (415 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 9.2 (435 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 9.3 (469 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 8.9 (452 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 9.0 (390 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.8 (363 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 8.9 (350 reviews) ✓ Verified | 

#### Targeting

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 9.4 (486 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 9.3 (464 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 9.3 (466 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 9.3 (456 reviews) ✓ Verified | 

#### Demand Side Platforms

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Machine Learning Optimization** | 7.8 (135 reviews) ✓ Verified | 9.0 (368 reviews) ✓ Verified | 
| **Estimate and Projections** | 7.0 (156 reviews) ✓ Verified | 8.9 (360 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | 8.6 (159 reviews) ✓ Verified | 9.2 (368 reviews) ✓ Verified | 

#### Platform

| Feature | Basis | StackAdapt | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 8.7 (391 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 8.6 (451 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 9.2 (443 reviews) | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 9.3 (473 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 9.2 (396 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | 8.9 (404 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 8.9 (395 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 8.9 (352 reviews) ✓ Verified | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 8.7 (395 reviews) ✓ Verified | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **StackAdapt** | 9.0/10 | 39 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | 9.5 (37 reviews) | 
| **Ad Serving ** | Not enough data | 9.4 (37 reviews) | 
| **Streaming Capabilites** | Not enough data | 9.5 (37 reviews) | 
| **Performance Analytics** | Not enough data | 9.4 (37 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Creative Assets** | Not enough data | 9.4 (38 reviews) | 
| **Campaign Dashboard** | Not enough data | 9.4 (38 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.4 (22 reviews) | 
| **Multi-step Planning** | Not enough data | 8.4 (22 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (23 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (22 reviews) | 
| **Decision Making** | Not enough data | 8.4 (22 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **StackAdapt** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **StackAdapt** | 8.5/10 | 24 |

#### Agentic AI - Native Advertising

| Feature | Basis | StackAdapt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (22 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (22 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (22 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (22 reviews) | 
| **Decision Making** | Not enough data | 8.3 (23 reviews) | 

---
## Categories
**Shared Categories (6):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising)

**Unique to Basis (1):** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)

**Unique to StackAdapt (1):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Basis | StackAdapt | 
|---|---|---|
| **Small-Business** | 63.1% | 62.7% | 
| **Mid-Market** | 28.9% | 31.6% | 
| **Enterprise** | 8.0% | 5.7% | 

### By Industry

#### Basis

- **Marketing and Advertising:** 60.8%
- **Newspapers:** 4.2%
- **Political Organization:** 3.4%
- **Information Technology and Services:** 2.3%
- **Online Media:** 2.3%
- **Automotive:** 1.9%
- **Broadcast Media:** 1.5%
- **Health, Wellness and Fitness:** 1.5%
- **Internet:** 1.5%
- **Management Consulting:** 1.1%
- **Other:** 19.4%

#### StackAdapt

- **Marketing and Advertising:** 57.5%
- **Financial Services:** 2.6%
- **Online Media:** 2.5%
- **Health, Wellness and Fitness:** 2.4%
- **Computer Software:** 2.0%
- **Retail:** 2.0%
- **Political Organization:** 1.9%
- **Hospital & Health Care:** 1.8%
- **Leisure, Travel & Tourism:** 1.8%
- **Automotive:** 1.3%
- **Other:** 24.1%

---
## Alternatives

### Alternatives to Basis

- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (176 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (311 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)

### Alternatives to StackAdapt

- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (176 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews)
- [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (311 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)

---
## Top Discussions

### Basis

- Title: [How does Basis Compare?](https://www.g2.com/discussions/13672-how-does-basis-compare) — 1 comment, 1 upvote
  > **Top comment:** "Hi Seth,

Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for..."
- Title: [What is implementation and ongoing services like at Centro?](https://www.g2.com/discussions/implementing-basis) — 1 comment, 1 upvote
  > **Top comment:** "Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,..."

### StackAdapt

- Title: [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) — 1 comment
  > **Top comment:** "StackAdapt is dsp used for advertising through its Chanel Display, Native, video "
- Title: [How do I set up my first campaign if I have not used programmatic advertising before?](https://www.g2.com/discussions/tactical-3b9ceb60-2573-44c7-afde-b7a689478660) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Have your campaign goal, assets and budget ready and your Customer Success Manager will walk you through how to set the right parameters and explain..."
- Title: [How granular is your geographic targeting?](https://www.g2.com/discussions/tactical-d519b678-0014-4986-abba-bb816bbfa7f2) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "StackAdapt has the ability to target from country all the way down to lat-long radius, address, or zip code
"
- Title: [Who are your suppliers?](https://www.g2.com/discussions/tactical-7b9b212e-447c-4eee-95e9-20b0bb5ef0cd) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "StackAdapt has access to over 50,000 sites through over 50 tier-one supply sources including Google, Mopub, Teads, Sharethrough, and TripleLift. 
"
- Title: [I don’t want to bother people with irrelevant ads. How does StackAdapt make sure my ads are delivered to the right people at the right time?](https://www.g2.com/discussions/tactical-949064f9-07af-4ac3-ba96-38ef6cc6b0db) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "StackAdapt offers a variety of targeting capabilities: geographic, device level, contextual and behavioural, language based, and most importantly, intent..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/basis-vs-stackadapt)