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At a Glance
Basis
Basis
Star Rating
(286)4.5 out of 5
Market Segments
Small-Business (63.0% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Basis
StackAdapt
StackAdapt
Star Rating
(829)4.7 out of 5
Market Segments
Small-Business (62.6% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about StackAdapt
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that StackAdapt excels in Quality of Support with a score of 9.9, while Basis, although strong, has a slightly lower score of 9.5. Reviewers mention that StackAdapt's support team is highly responsive and knowledgeable, making it easier to resolve issues quickly.
  • Reviewers mention that StackAdapt's Campaign Optimization feature is particularly robust, scoring 9.0 compared to Basis's 8.3. Users say that StackAdapt provides more effective tools for optimizing campaigns in real-time, leading to better performance outcomes.
  • G2 users highlight StackAdapt's superior Cross-Device Capabilities with a score of 9.2, while Basis scores 8.7. Users report that StackAdapt's ability to track and manage campaigns across multiple devices is seamless, enhancing user engagement.
  • Users on G2 note that StackAdapt's Machine Learning Optimization feature scores 9.0, significantly outperforming Basis's 7.8. Reviewers mention that StackAdapt's algorithms provide more accurate targeting and improved ad placements.
  • Reviewers say that StackAdapt's Performance Monitoring tools, scoring 8.7, are more intuitive compared to Basis's 8.3. Users report that the reporting dashboards in StackAdapt are easier to navigate, allowing for quicker insights into campaign performance.
  • Users report that StackAdapt shines in Brand Safety with a score of 9.1, while Basis scores 8.5. Reviewers mention that StackAdapt offers more comprehensive brand safety measures, ensuring that ads are placed in appropriate contexts.
Pricing
Entry-Level Pricing
Basis
No pricing available
StackAdapt
No pricing available
Free Trial
Basis
No trial information available
StackAdapt
No trial information available
Ratings
Meets Requirements
8.7
238
9.4
726
Ease of Use
8.3
241
9.1
713
Ease of Setup
8.1
156
9.2
582
Ease of Admin
8.2
148
9.2
541
Quality of Support
9.5
237
9.9
719
Has the product been a good partner in doing business?
9.4
151
9.8
553
Product Direction (% positive)
9.2
239
9.7
697
Features by Category
8.4
231
8.9
552
Channel Functionality
9.0
80
9.3
389
Platform Interoperability
Feature Not Available
8.7
257
Agentic AI - Display Advertising
Not enough data
8.1
40
Not enough data
8.4
39
Not enough data
8.6
39
Not enough data
8.5
39
Not enough data
8.4
39
Not enough data
8.5
39
Campaign Management
8.1
192
|
Verified
9.0
477
|
Verified
8.3
190
|
Verified
8.9
477
|
Verified
8.6
187
|
Verified
9.1
466
|
Verified
7.6
177
|
Verified
8.5
401
|
Verified
7.8
166
|
Verified
8.6
398
|
Verified
8.5
183
|
Verified
9.1
443
|
Verified
8.4
170
|
Verified
9.0
417
|
Verified
8.8
184
|
Verified
9.2
436
|
Verified
8.3
190
|
Verified
9.3
469
|
Verified
8.0
166
|
Verified
8.9
450
|
Verified
8.3
137
|
Verified
9.0
392
|
Verified
8.8
82
|
Verified
8.9
364
|
Verified
8.3
68
|
Verified
8.9
352
|
Verified
Targeting
8.9
193
|
Verified
9.4
477
|
Verified
8.9
182
|
Verified
9.3
462
|
Verified
8.7
187
|
Verified
9.2
464
|
Verified
8.4
181
|
Verified
9.3
456
|
Verified
Platform
7.1
121
|
Verified
8.7
387
|
Verified
7.0
170
|
Verified
8.7
446
|
Verified
8.6
112
|
Verified
9.2
444
8.6
188
|
Verified
9.3
464
|
Verified
8.5
142
|
Verified
9.2
398
|
Verified
8.2
38
8.9
406
|
Verified
8.2
140
|
Verified
8.9
397
|
Verified
8.5
105
|
Verified
8.9
354
|
Verified
7.4
154
|
Verified
8.7
397
|
Verified
8.6
230
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
9.0
477
|
Verified
8.3
190
|
Verified
8.9
477
|
Verified
8.6
187
|
Verified
9.1
466
|
Verified
7.6
177
|
Verified
8.5
401
|
Verified
7.8
166
|
Verified
8.6
398
|
Verified
8.5
183
|
Verified
9.1
443
|
Verified
8.4
170
|
Verified
9.0
417
|
Verified
8.8
184
|
Verified
9.2
436
|
Verified
8.3
190
|
Verified
9.3
469
|
Verified
8.0
166
|
Verified
8.9
450
|
Verified
8.3
137
|
Verified
9.0
392
|
Verified
8.8
82
|
Verified
8.9
364
|
Verified
8.3
68
|
Verified
8.9
352
|
Verified
Targeting
8.9
193
|
Verified
9.4
477
|
Verified
8.9
182
|
Verified
9.3
462
|
Verified
8.7
187
|
Verified
9.2
464
|
Verified
8.4
181
|
Verified
9.3
456
|
Verified
Mobile
8.9
62
Not enough data
8.8
82
|
Verified
8.9
364
|
Verified
8.3
68
|
Verified
8.9
352
|
Verified
Platform
7.1
121
|
Verified
8.7
387
|
Verified
7.0
170
|
Verified
8.7
446
|
Verified
8.6
112
|
Verified
9.2
444
8.6
188
|
Verified
9.3
464
|
Verified
8.5
142
|
Verified
9.2
398
|
Verified
8.2
38
8.9
406
|
Verified
8.2
140
|
Verified
8.9
397
|
Verified
8.5
105
|
Verified
8.9
354
|
Verified
7.4
154
|
Verified
8.7
397
|
Verified
8.6
231
9.0
554
Platform Interoperability
Feature Not Available
8.7
198
Video Functionality
8.7
65
9.2
375
Agentic AI - Video Advertising
Not enough data
8.5
26
Not enough data
8.6
26
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.4
26
Not enough data
8.5
26
Campaign Management
8.1
192
|
Verified
9.0
477
|
Verified
8.3
190
|
Verified
8.9
477
|
Verified
8.6
187
|
Verified
9.1
466
|
Verified
7.6
177
|
Verified
8.5
401
|
Verified
7.8
166
|
Verified
8.6
398
|
Verified
8.5
183
|
Verified
9.1
443
|
Verified
8.4
170
|
Verified
9.0
417
|
Verified
8.8
184
|
Verified
9.2
436
|
Verified
8.3
190
|
Verified
9.3
469
|
Verified
8.0
166
|
Verified
8.9
450
|
Verified
8.3
137
|
Verified
9.0
392
|
Verified
8.8
82
|
Verified
8.9
364
|
Verified
8.3
68
|
Verified
8.9
352
|
Verified
Targeting
8.9
193
|
Verified
9.4
477
|
Verified
8.9
182
|
Verified
9.3
462
|
Verified
8.7
187
|
Verified
9.2
464
|
Verified
8.4
181
|
Verified
9.3
456
|
Verified
Platform
7.1
121
|
Verified
8.7
387
|
Verified
7.0
170
|
Verified
8.7
446
|
Verified
8.6
112
|
Verified
9.2
444
8.6
188
|
Verified
9.3
464
|
Verified
8.5
142
|
Verified
9.2
398
|
Verified
8.2
38
8.9
406
|
Verified
8.2
140
|
Verified
8.9
397
|
Verified
8.5
105
|
Verified
8.9
354
|
Verified
7.4
154
|
Verified
8.7
397
|
Verified
Digital Audio AdvertisingHide 14 FeaturesShow 14 Features
8.8
21
9.0
24
Platform Basics
9.0
20
9.7
24
8.8
20
9.6
24
8.9
21
9.5
24
8.8
20
9.8
24
Platform Reporting
8.7
21
9.3
24
8.3
21
8.9
24
Feature Not Available
8.5
23
Feature Not Available
8.3
23
Agentic AI - Digital Audio Advertising
Not enough data
8.4
16
Not enough data
8.6
16
Not enough data
8.4
16
Not enough data
8.9
16
Not enough data
8.3
16
Not enough data
8.5
16
Demand Side Platform (DSP)Hide 36 FeaturesShow 36 Features
8.2
232
8.9
553
Demand Side Platforms
8.5
28
9.4
233
Agentic AI - Demand Side Platform (DSP)
Not enough data
8.5
35
Not enough data
8.5
37
Not enough data
8.6
37
Not enough data
8.8
37
Not enough data
8.4
37
Not enough data
8.5
37
Campaign Management
8.1
192
|
Verified
9.0
477
|
Verified
8.3
190
|
Verified
8.9
477
|
Verified
8.6
187
|
Verified
9.1
466
|
Verified
7.6
177
|
Verified
8.5
401
|
Verified
7.8
166
|
Verified
8.6
398
|
Verified
8.5
183
|
Verified
9.1
443
|
Verified
8.4
170
|
Verified
9.0
417
|
Verified
8.8
184
|
Verified
9.2
436
|
Verified
8.3
190
|
Verified
9.3
469
|
Verified
8.0
166
|
Verified
8.9
450
|
Verified
8.3
137
|
Verified
9.0
392
|
Verified
8.8
82
|
Verified
8.9
364
|
Verified
8.3
68
|
Verified
8.9
352
|
Verified
Targeting
8.9
193
|
Verified
9.4
477
|
Verified
8.9
182
|
Verified
9.3
462
|
Verified
8.7
187
|
Verified
9.2
464
|
Verified
8.4
181
|
Verified
9.3
456
|
Verified
Demand Side Platforms
7.8
135
|
Verified
9.0
369
|
Verified
7.0
156
|
Verified
8.9
359
|
Verified
8.6
159
|
Verified
9.2
369
|
Verified
Platform
7.1
121
|
Verified
8.7
387
|
Verified
7.0
170
|
Verified
8.7
446
|
Verified
8.6
112
|
Verified
9.2
444
8.6
188
|
Verified
9.3
464
|
Verified
8.5
142
|
Verified
9.2
398
|
Verified
8.2
38
8.9
406
|
Verified
8.2
140
|
Verified
8.9
397
|
Verified
8.5
105
|
Verified
8.9
354
|
Verified
7.4
154
|
Verified
8.7
397
|
Verified
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
9.1
37
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.5
36
Not enough data
9.4
36
Not enough data
9.6
36
Not enough data
9.4
36
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
9.4
36
Not enough data
9.5
36
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
8.5
21
Not enough data
8.5
21
Not enough data
8.5
21
Not enough data
8.7
21
Not enough data
8.4
21
Not enough data
8.5
21
Cross-Channel AdvertisingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.5
23
Agentic AI - Native Advertising
Not enough data
8.3
22
Not enough data
8.3
22
Not enough data
8.5
22
Not enough data
8.5
22
Not enough data
8.2
22
Not enough data
8.3
22
Categories
Categories
Unique Categories
Basis
Basis is categorized as Mobile Advertising
StackAdapt
StackAdapt is categorized as Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Basis
Basis
Small-Business(50 or fewer emp.)
63.0%
Mid-Market(51-1000 emp.)
29.0%
Enterprise(> 1000 emp.)
8.0%
StackAdapt
StackAdapt
Small-Business(50 or fewer emp.)
62.6%
Mid-Market(51-1000 emp.)
31.8%
Enterprise(> 1000 emp.)
5.6%
Reviewers' Industry
Basis
Basis
Marketing and Advertising
60.7%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.1%
StackAdapt
StackAdapt
Marketing and Advertising
57.9%
Financial Services
2.7%
Online Media
2.4%
Health, Wellness and Fitness
2.3%
Retail
2.1%
Other
32.5%
Alternatives
Basis
Basis Alternatives
The Trade Desk
The Trade Desk
Add The Trade Desk
AdRoll
AdRoll
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Criteo Commerce Growth
Criteo Commerce Growth
Add Criteo Commerce Growth
Choozle
Choozle
Add Choozle
StackAdapt
StackAdapt Alternatives
AdRoll
AdRoll
Add AdRoll
The Trade Desk
The Trade Desk
Add The Trade Desk
Criteo Commerce Growth
Criteo Commerce Growth
Add Criteo Commerce Growth
Simpli.fi
Simpli.fi
Add Simpli.fi
Discussions
Basis
Basis Discussions
What is implementation and ongoing services like at Centro?
1 Comment
Matthew K.
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
Eric S.
ES
Hi Seth, Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Monty the Mongoose crying
Basis has no more discussions with answers
StackAdapt
StackAdapt Discussions
How is StackAdapt different from other DSPs?
1 Comment
Official Response from StackAdapt
StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market,...Read more
Is the StackAdapt platform difficult to use?
1 Comment
Official Response from StackAdapt
No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your...Read more
How does StackAdapt fight fraud?
1 Comment
Official Response from StackAdapt
StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2)...Read more