Link copied to clipboard # Basis vs StackAdapt Comparison - What are their main differences? Share [ Export ](/compare/basis/stackadapt/export.csv) BasisStackAdapt[+ Add Product](#) Reviews **Basis** [ 4.5/5(287) ](https://www.g2.com/products/basis/reviews#reviews) **StackAdapt** [ 4.7/5(905) ](https://www.g2.com/products/stackadapt/reviews#reviews) Pricing **Basis** No pricing available **StackAdapt** No pricing available **Pricing Insights** from reviews Time to Implement **Basis** 1 month Based on 88 responses **StackAdapt** 1 month Based on 345 responses Return on Investment **Basis** 10 months Based on 57 responses **StackAdapt** 7 months3 months sooner Based on 270 responses Perceived Cost **Basis** $$$$$ **StackAdapt** $$$$$ Average Discount **Basis** 9%3% more **StackAdapt** 6% Pros & Cons **Basis** [ Ease of Use (2) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=1393058&qs=pros-and-cons#reviews)[ Features (2) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=1392154&qs=pros-and-cons#reviews)[ Complex User Interface (2) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=2280288&qs=pros-and-cons#reviews)[ Complexity (1) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=1391958&qs=pros-and-cons#reviews) **StackAdapt** [ Ease of Use (121) ](https://www.g2.com/products/stackadapt/reviews?filters%5Bsentiment_snippet%5D=1063661&qs=pros-and-cons#reviews)[ Customer Support (116) ](https://www.g2.com/products/stackadapt/reviews?filters%5Bsentiment_snippet%5D=1062769&qs=pros-and-cons#reviews)[ Reporting Limitations (26) ](https://www.g2.com/products/stackadapt/reviews?filters%5Bsentiment_snippet%5D=1064238&qs=pros-and-cons#reviews)[ Reporting Issues (21) ](https://www.g2.com/products/stackadapt/reviews?filters%5Bsentiment_snippet%5D=1059240&qs=pros-and-cons#reviews) Integrations **Basis** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/facebook.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/311/large_detail_da820dfb0bceb23ead050c282acb6770.jpeg "Product Avatar Image") Google Campaign Manager 360 ](https://www.g2.com/products/google-campaign-manager-360/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7844377924d91145050d4645c4f3ef6b/mediaocean-innovid.png "Product Avatar Image") Innovid ](https://www.g2.com/products/mediaocean-innovid/reviews)[ View all ](https://www.g2.com/products/basis/integrations) **StackAdapt** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1649a3fb4e90cc0ce661ffe5e38f6178/adsquare.jpg "Product Avatar Image") Adsquare ](https://www.g2.com/products/adsquare/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1a70cdd349865c820ee875c1e18cada7/data-360-formerly-salesforce-data-cloud.jpeg "Product Avatar Image") Data 360 (formerly Salesforce Data Cloud) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ View all ](https://www.g2.com/products/stackadapt/integrations) Screenshots **Basis** ![Basis screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1883523/Basis_-_Dashboard_2_1_.png) **StackAdapt** ![StackAdapt screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1220303/20220616-G2-Profile-Assets-01.png) Ratings Meets Requirements **Basis** 8.7 8.7239 **StackAdapt** 9.3 9.3772 Ease of Use **Basis** 8.3 8.3242 **StackAdapt** 9.1 9.1760 Ease of Setup **Basis** 8.1 8.1157 **StackAdapt** 9.2 9.2629 Ease of Admin **Basis** 8.2 8.2148 **StackAdapt** 9.2 9.2561 Quality of Support **Basis** 9.5 9.5238 **StackAdapt** 9.8 9.8763 Has the product been a good partner in doing business? **Basis** 9.4 9.4151 **StackAdapt** 9.8 9.8573 Product Direction (% positive) **Basis** 9.2 9.2240 **StackAdapt** 9.7 9.7735 Features Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 8.4 232 8.9 598 Channel Functionality Display Functionality 9.0 80 9.3(won by 0.3) 391 Platform Interoperability Close Ecosystem API Feature Not Available 8.7(won by default) 256 Agentic AI - Display Advertising Autonomous Task Execution Not enough data 8.1(won by default) 40 Multi-step Planning Not enough data 8.4(won by default) 39 Cross-system Integration Not enough data 8.5(won by default) 39 Adaptive Learning Not enough data 8.5(won by default) 39 Proactive Assistance Not enough data 8.4(won by default) 39 Decision Making Not enough data 8.5(won by default) 39 Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 8.1 192 | Verified 9.0(won by 0.9) 492 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Campaign Optimization 8.3 190 | Verified 8.9(won by 0.6) 488 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.6 187 | Verified 9.1(won by 0.5) 478 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Bulk Editing 7.6 177 | Verified 8.4(won by 0.8) 403 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.8 166 | Verified 8.6(won by 0.8) 397 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Brand Safety 8.5 183 | Verified 9.1(won by 0.6) 441 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Fraud Protection 8.4 170 | Verified 9.0(won by 0.6) 415 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Frequency Capping 8.8 184 | Verified 9.2(won by 0.4) 436 | Verified Budget Pacing 8.3 190 | Verified 9.3(won by 1.0) 471 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Creative Optimization 8.0 166 | Verified 8.9(won by 0.9) 454 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 8.3 137 | Verified 9.0(won by 0.7) 390 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 8.8(tied score) 82 | Verified 8.8(tied score) 363 | Verified Mobile Rich Media Capabilities 8.3 68 | Verified 8.9(won by 0.6) 350 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9 193 | Verified 9.4(won by 0.5) 498 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.9 182 | Verified 9.3(won by 0.4) 468 | Verified Geo-Targeting 8.7 187 | Verified 9.3(won by 0.6) 468 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 8.4 181 | Verified 9.3(won by 0.9) 457 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Audience Targeting Not enough data Not enough data Platform API / Integrations 7.2 122 | Verified 8.7(won by 1.5) 399 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 7.0 171 | Verified 8.6(won by 1.6) 462 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.6 112 | Verified 9.2(won by 0.6) 444 (There is a greater than 0.5 difference between this product's rating and its competitors) Performance and Reliability 8.6 188 | Verified 9.3(won by 0.7) 481 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Enterprise Scalability 8.5 142 | Verified 9.2(won by 0.7) 397 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 8.2 38 8.9(won by 0.7) 406 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 8.2 140 | Verified 8.9(won by 0.7) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 8.5 105 | Verified 8.9(won by 0.4) 352 | Verified Notifications 7.4 154 | Verified 8.7(won by 1.3) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 8.6 232 9.0 600 Platform Interoperability Close Ecosystem API Feature Not Available 8.7(won by default) 197 Video Functionality Video Functionality 8.7 65 9.2(won by 0.5) 375 (There is a greater than 0.5 difference between this product's rating and its competitors) Agentic AI - Video Advertising Autonomous Task Execution Not enough data 8.5(won by default) 26 Multi-step Planning Not enough data 8.5(won by default) 26 Cross-system Integration Not enough data 8.5(won by default) 26 Adaptive Learning Not enough data 8.7(won by default) 26 Proactive Assistance Not enough data 8.4(won by default) 26 Decision Making Not enough data 8.5(won by default) 26 Campaign Management Campaign Dashboard 8.1 192 | Verified 9.0(won by 0.9) 492 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Campaign Optimization 8.3 190 | Verified 8.9(won by 0.6) 488 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.6 187 | Verified 9.1(won by 0.5) 478 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Bulk Editing 7.6 177 | Verified 8.4(won by 0.8) 403 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.8 166 | Verified 8.6(won by 0.8) 397 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Brand Safety 8.5 183 | Verified 9.1(won by 0.6) 441 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Fraud Protection 8.4 170 | Verified 9.0(won by 0.6) 415 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Frequency Capping 8.8 184 | Verified 9.2(won by 0.4) 436 | Verified Budget Pacing 8.3 190 | Verified 9.3(won by 1.0) 471 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Creative Optimization 8.0 166 | Verified 8.9(won by 0.9) 454 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 8.3 137 | Verified 9.0(won by 0.7) 390 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 8.8(tied score) 82 | Verified 8.8(tied score) 363 | Verified Mobile Rich Media Capabilities 8.3 68 | Verified 8.9(won by 0.6) 350 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9 193 | Verified 9.4(won by 0.5) 498 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.9 182 | Verified 9.3(won by 0.4) 468 | Verified Geo-Targeting 8.7 187 | Verified 9.3(won by 0.6) 468 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 8.4 181 | Verified 9.3(won by 0.9) 457 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Audience Targeting Not enough data Not enough data Platform API / Integrations 7.2 122 | Verified 8.7(won by 1.5) 399 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 7.0 171 | Verified 8.6(won by 1.6) 462 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.6 112 | Verified 9.2(won by 0.6) 444 (There is a greater than 0.5 difference between this product's rating and its competitors) Performance and Reliability 8.6 188 | Verified 9.3(won by 0.7) 481 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Enterprise Scalability 8.5 142 | Verified 9.2(won by 0.7) 397 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 8.2 38 8.9(won by 0.7) 406 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 8.2 140 | Verified 8.9(won by 0.7) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 8.5 105 | Verified 8.9(won by 0.4) 352 | Verified Notifications 7.4 154 | Verified 8.7(won by 1.3) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Digital Audio Advertising[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 8.8 21 9.1 25 Platform Basics Cross-Device Advertising 9.0 20 9.8(won by 0.8) 23 (There is a greater than 0.5 difference between this product's rating and its competitors) Audio Ad Formats 8.8 20 9.6(won by 0.8) 23 (There is a greater than 0.5 difference between this product's rating and its competitors) Programmatic Audio 8.9 21 9.6(won by 0.7) 23 (There is a greater than 0.5 difference between this product's rating and its competitors) Audience Targeting 8.8 20 9.9(won by 1.1) 23 (There is a greater than 0.5 difference between this product's rating and its competitors) Platform Reporting Performance Monitoring 8.7 21 9.3(won by 0.6) 23 (There is a greater than 0.5 difference between this product's rating and its competitors) Reporting Dashboards 8.3 21 8.9(won by 0.6) 23 (There is a greater than 0.5 difference between this product's rating and its competitors) Dashboard Exports Feature Not Available 8.5(won by default) 22 Music Genre Reporting Feature Not Available 8.3(won by default) 22 Agentic AI - Digital Audio Advertising Autonomous Task Execution Not enough data 8.6(won by default) 15 Multi-step Planning Not enough data 8.7(won by default) 15 Cross-system Integration Not enough data 8.6(won by default) 16 Adaptive Learning Not enough data 8.9(won by default) 15 Proactive Assistance Not enough data 8.4(won by default) 15 Decision Making Not enough data 8.6(won by default) 15 Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) 8.2 233 8.9 602 Demand Side Platforms Cross Channel Capabilities 8.6 29 9.4(won by 0.8) 246 (There is a greater than 0.5 difference between this product's rating and its competitors) Agentic AI - Demand Side Platform (DSP) Autonomous Task Execution Not enough data 8.4(won by default) 36 Multi-step Planning Not enough data 8.5(won by default) 37 Cross-system Integration Not enough data 8.6(won by default) 38 Adaptive Learning Not enough data 8.7(won by default) 36 Proactive Assistance Not enough data 8.4(won by default) 38 Decision Making Not enough data 8.5(won by default) 37 Campaign Management Campaign Dashboard 8.1 192 | Verified 9.0(won by 0.9) 492 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Campaign Optimization 8.3 190 | Verified 8.9(won by 0.6) 488 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.6 187 | Verified 9.1(won by 0.5) 478 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Bulk Editing 7.6 177 | Verified 8.4(won by 0.8) 403 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.8 166 | Verified 8.6(won by 0.8) 397 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Brand Safety 8.5 183 | Verified 9.1(won by 0.6) 441 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Fraud Protection 8.4 170 | Verified 9.0(won by 0.6) 415 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Frequency Capping 8.8 184 | Verified 9.2(won by 0.4) 436 | Verified Budget Pacing 8.3 190 | Verified 9.3(won by 1.0) 471 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Creative Optimization 8.0 166 | Verified 8.9(won by 0.9) 454 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 8.3 137 | Verified 9.0(won by 0.7) 390 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 8.8(tied score) 82 | Verified 8.8(tied score) 363 | Verified Mobile Rich Media Capabilities 8.3 68 | Verified 8.9(won by 0.6) 350 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9 193 | Verified 9.4(won by 0.5) 498 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.9 182 | Verified 9.3(won by 0.4) 468 | Verified Geo-Targeting 8.7 187 | Verified 9.3(won by 0.6) 468 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 8.4 181 | Verified 9.3(won by 0.9) 457 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization 7.8 135 | Verified 9.0(won by 1.2) 372 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Estimate and Projections 7.0 156 | Verified 8.9(won by 1.9) 361 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Cross-Device Capabilities 8.6 159 | Verified 9.2(won by 0.6) 369 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) AI/Machine Learning Not enough data Not enough data Platform API / Integrations 7.2 122 | Verified 8.7(won by 1.5) 399 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 7.0 171 | Verified 8.6(won by 1.6) 462 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.6 112 | Verified 9.2(won by 0.6) 444 (There is a greater than 0.5 difference between this product's rating and its competitors) Performance and Reliability 8.6 188 | Verified 9.3(won by 0.7) 481 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Enterprise Scalability 8.5 142 | Verified 9.2(won by 0.7) 397 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 8.2 38 8.9(won by 0.7) 406 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 8.2 140 | Verified 8.9(won by 0.7) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 8.5 105 | Verified 8.9(won by 0.4) 352 | Verified Notifications 7.4 154 | Verified 8.7(won by 1.3) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 8.6 231 Not enough data Platform Interoperability Close Ecosystem API Feature Not Available Not enough data Mobile Functionality Mobile Functionality 9.0(won by default) 66 Not enough data Agentic AI - Mobile Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 8.1 192 | Verified 9.0(won by 0.9) 492 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Campaign Optimization 8.3 190 | Verified 8.9(won by 0.6) 488 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.6 187 | Verified 9.1(won by 0.5) 478 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Bulk Editing 7.6 177 | Verified 8.4(won by 0.8) 403 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.8 166 | Verified 8.6(won by 0.8) 397 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Brand Safety 8.5 183 | Verified 9.1(won by 0.6) 441 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Fraud Protection 8.4 170 | Verified 9.0(won by 0.6) 415 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Frequency Capping 8.8 184 | Verified 9.2(won by 0.4) 436 | Verified Budget Pacing 8.3 190 | Verified 9.3(won by 1.0) 471 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Creative Optimization 8.0 166 | Verified 8.9(won by 0.9) 454 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 8.3 137 | Verified 9.0(won by 0.7) 390 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 8.8(tied score) 82 | Verified 8.8(tied score) 363 | Verified Mobile Rich Media Capabilities 8.3 68 | Verified 8.9(won by 0.6) 350 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9 193 | Verified 9.4(won by 0.5) 498 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Retargeting 8.9 182 | Verified 9.3(won by 0.4) 468 | Verified Geo-Targeting 8.7 187 | Verified 9.3(won by 0.6) 468 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 8.4 181 | Verified 9.3(won by 0.9) 457 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Audience Targeting Not enough data Not enough data Mobile In-App Ads 8.8(tied score) 82 | Verified 8.8(tied score) 363 | Verified Mobile Rich Media Capabilities 8.3 68 | Verified 8.9(won by 0.6) 350 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Tracking 8.9(won by default) 62 Not enough data Platform API / Integrations 7.2 122 | Verified 8.7(won by 1.5) 399 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 7.0 171 | Verified 8.6(won by 1.6) 462 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.6 112 | Verified 9.2(won by 0.6) 444 (There is a greater than 0.5 difference between this product's rating and its competitors) Performance and Reliability 8.6 188 | Verified 9.3(won by 0.7) 481 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Enterprise Scalability 8.5 142 | Verified 9.2(won by 0.7) 397 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Customization 8.2 38 8.9(won by 0.7) 406 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 8.2 140 | Verified 8.9(won by 0.7) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 8.5 105 | Verified 8.9(won by 0.4) 352 | Verified Notifications 7.4 154 | Verified 8.7(won by 1.3) 395 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Connected TV (CTV) Advertising Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);) Not enough data 9.0 40 Platform - Connected TV (CTV) Advertising Platforms Personalized Segmentation Not enough data 9.5(won by default) 37 Ad Serving Not enough data 9.3(won by default) 38 Streaming Capabilites Not enough data 9.4(won by default) 38 Performance Analytics Not enough data 9.3(won by default) 38 Campaign Management - Connected TV (CTV) Advertising Platforms Creative Assets Not enough data 9.3(won by default) 39 Campaign Dashboard Not enough data 9.4(won by default) 39 Agentic AI - Connected TV (CTV) Advertising Platforms Autonomous Task Execution Not enough data 8.4(won by default) 22 Multi-step Planning Not enough data 8.4(won by default) 22 Cross-system Integration Not enough data 8.5(won by default) 23 Adaptive Learning Not enough data 8.6(won by default) 22 Proactive Assistance Not enough data 8.3(won by default) 22 Decision Making Not enough data 8.4(won by default) 22 Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data 8.5 24 Agentic AI - Native Advertising Autonomous Task Execution Not enough data 8.3(won by default) 22 Multi-step Planning Not enough data 8.3(won by default) 22 Cross-system Integration Not enough data 8.5(won by default) 22 Adaptive Learning Not enough data 8.4(won by default) 22 Proactive Assistance Not enough data 8.1(won by default) 22 Decision Making Not enough data 8.3(won by default) 23 Show 1 feature category with incomplete data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis")](https://www.g2.com/products/basis/reviews) Basis Small-Business(50 or fewer emp.) 63.1% Mid-Market(51-1000 emp.) 28.9% Enterprise(\> 1000 emp.) 8.0% [![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt")](https://www.g2.com/products/stackadapt/reviews) StackAdapt Small-Business(50 or fewer emp.) 62.1% Mid-Market(51-1000 emp.) 31.9% Enterprise(\> 1000 emp.) 6.0% Small-Business (50 or fewer emp.) 63.1% 62.1% Mid-Market (51-1000 emp.) 28.9% 31.9% Enterprise (\> 1000 emp.) 8.0% 6.0% Reviewers' Industry [![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis")](https://www.g2.com/products/basis/reviews) Basis Marketing and Advertising 60.8% Newspapers 4.2% Political Organization 3.4% Information Technology and Services 2.3% Online Media 2.3% Other 27.0% [![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt")](https://www.g2.com/products/stackadapt/reviews) StackAdapt Marketing and Advertising 57.1% Financial Services 2.5% Online Media 2.4% Health, Wellness and Fitness 2.3% Computer Software 2.1% Other 33.5% FAQs ## Basis vs StackAdapt FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between StackAdapt vs Basis? StackAdapt stands out for its higher G2 rating, superior ease of setup, and stronger reviewer-cited support, while Basis is also favored for its ease of use and breadth of features. | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | [Basis](https://www.g2.com/products/basis/reviews) | | --- | --- | | 4.7/5 (898 reviews) | 4.5/5 (287 reviews) | | Small-Business | Small-Business | | 9.2 | 8.1 | | 9.9 | 9.5 | | Customer Support (116 all-time mentions) | Ease of Use (2 all-time mentions) | ### How do the pricing models of StackAdapt and Basis compare? StackAdapt is rated higher for price satisfaction, with reviewers describing it as an affordable DSP, while Basis is also positively reviewed for value but with less emphasis on pricing in recent feedback. - **StackAdapt:** Reviewers describe StackAdapt as affordable and note that its price is equivalent to other platforms, with some mentioning higher pricing at larger agencies but overall strong value for small businesses. - **Basis:** Recent reviews highlight Basis's lack of minimum spend requirements and its accessibility for small business clients, with positive sentiment around value for money. - **Switching reasons:** Reviewers mention switching to StackAdapt for its intuitive interface and to Basis for its breadth of features and support, especially when other platforms required higher minimums or lacked comprehensive offerings. ### What are the best alternatives to StackAdapt and Basis? The top three alternatives to StackAdapt and Basis are The Trade Desk, AdRoll, and —. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898 reviews) | Small-Business | Affordable, price equivalent to other platforms | Customer Support (116 all-time mentions) | | [Basis](https://www.g2.com/products/basis/reviews) | 4.5/5 (287 reviews) | Small-Business | No minimum spend, accessible for small business | Ease of Use (2 all-time mentions) | | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5 (184 reviews) | Mid-Market | — | — | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | — | — | ### Which Demand Side Platform (DSP) features should I prioritize when comparing StackAdapt and Basis? Buyers comparing StackAdapt and Basis should prioritize ease of setup, quality of support, targeting capabilities, integrations, and reporting flexibility. - **Ease of Setup:** StackAdapt scores 9.2, Basis 8.1. - **Quality of Support:** StackAdapt scores 9.9, Basis 9.5. - **Targeting Capabilities:** StackAdapt has 57 all-time reviewer mentions for audience targeting; Basis is praised for precise targeting in recent reviews. - **Integrations:** StackAdapt is cited for integrations with Funnel (54 all-time mentions), Meta, and Data Studio; Basis is noted for native integrations and API connectivity in recent reviews. - **Reporting Flexibility:** StackAdapt is frequently mentioned for reporting limitations and dashboard exports; Basis is praised for robust reporting but also cited for areas needing improvement. ### What are the pros and cons of StackAdapt vs Basis? StackAdapt's headline strength is customer support, while Basis is most often praised for ease of use and breadth of features. - **StackAdapt strengths:** Customer Support (116 all-time mentions), Ease of Use (121), Team Helpfulness (98), Features (77), Campaign Management (68), Audience Targeting (57), Setup Ease (55), Optimization (37). - **StackAdapt trade-offs:** Budget Management (20 all-time mentions), Campaign Management Issues (11), Ad Restrictions (10), reporting limitations and manual processes cited in recent reviews. - **Basis strengths:** Ease of Use (2 all-time mentions), Features (2), Insights (2), Range (2), Results (2), Account Management, Automation, Collaboration, and Customer Support all cited in recent reviews. - **Basis trade-offs:** Complex User Interface (2 all-time mentions), Complexity (1), Complex Management (1), Complex Reporting (1), Difficult Setup (1), reporting and dashboard usability cited as areas for improvement in recent reviews. ### Is StackAdapt or Basis better for small businesses? StackAdapt is the better fit for small businesses, with both products' largest reviewer segment being small-business and StackAdapt receiving stronger small-business sentiment in recent reviews. - **StackAdapt:** Largest segment is Small-Business; reviewers consistently highlight ease of use, intuitive setup, and strong support for small teams. - **Basis:** Largest segment is Small-Business; reviewers note accessibility for small business clients and lack of minimum spend, with positive feedback on onboarding and support. ### Which Demand Side Platform (DSP) platform has better integrations? StackAdapt is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts. - **StackAdapt:** Funnel (54 all-time mentions), Meta, and Data Studio are frequently cited integrations. - **Basis:** Reviewers mention native integrations and API connectivity, but no specific third-party tool reaches the publish floor for all-time mentions. ### How do StackAdapt and Basis compare on customer support? StackAdapt and Basis are rated nearly equally on Quality of Support, with StackAdapt at 9.9 and Basis at 9.5, indicating parity by the materiality threshold. - **StackAdapt:** Reviewers consistently praise the responsiveness, expertise, and proactive support, with 116 all-time mentions for customer support. - **Basis:** Reviewers highlight the helpfulness and availability of the support team, with positive sentiment around onboarding and ongoing assistance. ### Which is easier to implement, StackAdapt or Basis? StackAdapt leads on Ease of Setup with a 1.1-point advantage over Basis, making it the easier platform to implement. - **StackAdapt:** Reviewers frequently cite intuitive setup, easy onboarding, and minimal learning curve, with a 9.2 Ease of Setup score. - **Basis:** Reviewers describe setup as straightforward but note some complexity and a less modern UI, with an 8.1 Ease of Setup score. ### Which product has better Targeting? StackAdapt is the stronger platform for Targeting, with higher reviewer-cited mention counts and more frequent praise for targeting capabilities. - **StackAdapt:** Audience Targeting (57 all-time mentions), advanced targeting capabilities cited in recent reviews, and a focus on ABM and contextual targeting. - **Basis:** Reviewers note precise targeting and a wide range of targeting options, but with fewer all-time mentions and less emphasis compared to StackAdapt. Alternatives **Basis Alternatives** ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Simpli.fi](https://images.g2crowd.com/uploads/product/hd_favicon/c00383bfd1129146460427a36cb96210/simpli-fi.svg "Simpli.fi") [ Simpli.fi ](/products/simpli-fi/reviews) **StackAdapt Alternatives** ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Viant Technology](https://images.g2crowd.com/uploads/product/hd_favicon/c1e82c3278ac5ebd5df4eb5adaac4aa0/viant-technology-llc-viant-technology.svg "Viant Technology") [ Viant Technology ](/products/viant-technology-llc-viant-technology/reviews)