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Compare Basis and StackAdapt 
Featured Products
At a Glance
Market Segments
Small-Business (63.1% of reviews)
Small-Business (62.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Basis
Star Rating
(287)4.5 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisStackAdapt
Star Rating
(827)4.7 out of 5
Market Segments
Small-Business (62.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about StackAdaptSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that StackAdapt excels in user satisfaction, boasting a significantly higher overall score compared to Basis. Users appreciate the platform's intuitive interface, which is described as "very easy to navigate even for new users," making it a preferred choice for those new to programmatic advertising.
- According to verified reviews, StackAdapt's customer support is highly praised, with users noting that the team is "very responsive and helpful." In contrast, while Basis also receives positive feedback for its support, it does not match the level of satisfaction reported for StackAdapt.
- Users say that StackAdapt's investment in machine learning and AI significantly enhances campaign optimization and audience targeting. Reviewers highlight features like Ivy, a powerful AI assistant that aids in planning and optimizing campaigns, which sets it apart from Basis, where such advanced capabilities are less emphasized.
- Reviewers mention that StackAdapt offers remarkable flexibility, allowing users to run a variety of ads across multiple channels, including content, audio, video, and text. This versatility is a key advantage over Basis, which, while effective, does not provide the same breadth of cross-channel capabilities.
- Users highlight that StackAdapt's reporting and performance monitoring features are superior, with many noting the quality of insights provided. In comparison, Basis is recognized for its "excellent reporting metrics," but it lacks the depth and user-friendliness that StackAdapt offers.
- According to recent user feedback, StackAdapt's ease of setup and administration is a standout feature, with scores reflecting a smooth onboarding process. Basis, while still user-friendly, faces challenges in this area, as some users report a steeper learning curve during initial implementation.
Pricing
Entry-Level Pricing
Basis
No pricing availableStackAdapt
No pricing availableFree Trial
Basis
No trial information availableStackAdapt
No trial information availableRatings
Meets Requirements
8.7
239
9.4
725
Ease of Use
8.3
242
9.1
712
Ease of Setup
8.1
157
9.2
581
Ease of Admin
8.2
148
9.2
543
Quality of Support
9.5
238
9.9
718
Has the product been a good partner in doing business?
9.4
151
9.8
555
Product Direction (% positive)
9.2
240
9.7
696
Features by Category
Channel Functionality
9.0
80
9.3
389
Platform Interoperability
Feature Not Available
8.7
257
Agentic AI - Display Advertising
Not enough data
8.1
40
Not enough data
8.4
39
Not enough data
8.5
39
Not enough data
8.5
39
Not enough data
8.4
39
Not enough data
8.5
39
Campaign Management
8.1
192
|
Verified
9.0
477
|
Verified
8.3
190
|
Verified
8.9
477
|
Verified
8.6
187
|
Verified
9.1
467
|
Verified
7.6
177
|
Verified
8.5
401
|
Verified
7.8
166
|
Verified
8.6
398
|
Verified
8.5
183
|
Verified
9.1
443
|
Verified
8.4
170
|
Verified
9.0
417
|
Verified
8.8
184
|
Verified
9.2
436
|
Verified
8.3
190
|
Verified
9.3
469
|
Verified
8.0
166
|
Verified
8.9
450
|
Verified
8.3
137
|
Verified
9.0
392
|
Verified
8.8
82
|
Verified
8.9
364
|
Verified
8.3
68
|
Verified
8.9
352
|
Verified
Targeting
8.9
193
|
Verified
9.4
478
|
Verified
8.9
182
|
Verified
9.3
462
|
Verified
8.7
187
|
Verified
9.3
464
|
Verified
8.4
181
|
Verified
9.3
456
|
Verified
Platform
7.2
122
|
Verified
8.7
387
|
Verified
7.0
171
|
Verified
8.7
447
|
Verified
8.6
112
|
Verified
9.2
444
8.6
188
|
Verified
9.3
464
|
Verified
8.5
142
|
Verified
9.2
398
|
Verified
8.2
38
8.9
406
|
Verified
8.2
140
|
Verified
8.9
397
|
Verified
8.5
105
|
Verified
8.9
354
|
Verified
7.4
154
|
Verified
8.7
397
|
Verified
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
9.0
477
|
Verified
8.3
190
|
Verified
8.9
477
|
Verified
8.6
187
|
Verified
9.1
467
|
Verified
7.6
177
|
Verified
8.5
401
|
Verified
7.8
166
|
Verified
8.6
398
|
Verified
8.5
183
|
Verified
9.1
443
|
Verified
8.4
170
|
Verified
9.0
417
|
Verified
8.8
184
|
Verified
9.2
436
|
Verified
8.3
190
|
Verified
9.3
469
|
Verified
8.0
166
|
Verified
8.9
450
|
Verified
8.3
137
|
Verified
9.0
392
|
Verified
8.8
82
|
Verified
8.9
364
|
Verified
8.3
68
|
Verified
8.9
352
|
Verified
Targeting
8.9
193
|
Verified
9.4
478
|
Verified
8.9
182
|
Verified
9.3
462
|
Verified
8.7
187
|
Verified
9.3
464
|
Verified
8.4
181
|
Verified
9.3
456
|
Verified
Mobile
8.9
62
Not enough data
8.8
82
|
Verified
8.9
364
|
Verified
8.3
68
|
Verified
8.9
352
|
Verified
Platform
7.2
122
|
Verified
8.7
387
|
Verified
7.0
171
|
Verified
8.7
447
|
Verified
8.6
112
|
Verified
9.2
444
8.6
188
|
Verified
9.3
464
|
Verified
8.5
142
|
Verified
9.2
398
|
Verified
8.2
38
8.9
406
|
Verified
8.2
140
|
Verified
8.9
397
|
Verified
8.5
105
|
Verified
8.9
354
|
Verified
7.4
154
|
Verified
8.7
397
|
Verified
Platform Interoperability
Feature Not Available
8.7
198
Video Functionality
8.7
65
9.2
375
Agentic AI - Video Advertising
Not enough data
8.5
26
Not enough data
8.5
26
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.4
26
Not enough data
8.5
26
Campaign Management
8.1
192
|
Verified
9.0
477
|
Verified
8.3
190
|
Verified
8.9
477
|
Verified
8.6
187
|
Verified
9.1
467
|
Verified
7.6
177
|
Verified
8.5
401
|
Verified
7.8
166
|
Verified
8.6
398
|
Verified
8.5
183
|
Verified
9.1
443
|
Verified
8.4
170
|
Verified
9.0
417
|
Verified
8.8
184
|
Verified
9.2
436
|
Verified
8.3
190
|
Verified
9.3
469
|
Verified
8.0
166
|
Verified
8.9
450
|
Verified
8.3
137
|
Verified
9.0
392
|
Verified
8.8
82
|
Verified
8.9
364
|
Verified
8.3
68
|
Verified
8.9
352
|
Verified
Targeting
8.9
193
|
Verified
9.4
478
|
Verified
8.9
182
|
Verified
9.3
462
|
Verified
8.7
187
|
Verified
9.3
464
|
Verified
8.4
181
|
Verified
9.3
456
|
Verified
Platform
7.2
122
|
Verified
8.7
387
|
Verified
7.0
171
|
Verified
8.7
447
|
Verified
8.6
112
|
Verified
9.2
444
8.6
188
|
Verified
9.3
464
|
Verified
8.5
142
|
Verified
9.2
398
|
Verified
8.2
38
8.9
406
|
Verified
8.2
140
|
Verified
8.9
397
|
Verified
8.5
105
|
Verified
8.9
354
|
Verified
7.4
154
|
Verified
8.7
397
|
Verified
Platform Basics
9.0
20
9.8
23
8.8
20
9.6
23
8.9
21
9.6
23
8.8
20
9.9
23
Platform Reporting
8.7
21
9.3
23
8.3
21
8.9
23
Feature Not Available
8.5
22
Feature Not Available
8.3
22
Agentic AI - Digital Audio Advertising
Not enough data
8.6
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.9
15
Not enough data
8.4
15
Not enough data
8.6
15
Demand Side Platforms
8.6
29
9.4
233
Agentic AI - Demand Side Platform (DSP)
Not enough data
8.5
35
Not enough data
8.5
37
Not enough data
8.6
37
Not enough data
8.7
37
Not enough data
8.3
37
Not enough data
8.5
37
Campaign Management
8.1
192
|
Verified
9.0
477
|
Verified
8.3
190
|
Verified
8.9
477
|
Verified
8.6
187
|
Verified
9.1
467
|
Verified
7.6
177
|
Verified
8.5
401
|
Verified
7.8
166
|
Verified
8.6
398
|
Verified
8.5
183
|
Verified
9.1
443
|
Verified
8.4
170
|
Verified
9.0
417
|
Verified
8.8
184
|
Verified
9.2
436
|
Verified
8.3
190
|
Verified
9.3
469
|
Verified
8.0
166
|
Verified
8.9
450
|
Verified
8.3
137
|
Verified
9.0
392
|
Verified
8.8
82
|
Verified
8.9
364
|
Verified
8.3
68
|
Verified
8.9
352
|
Verified
Targeting
8.9
193
|
Verified
9.4
478
|
Verified
8.9
182
|
Verified
9.3
462
|
Verified
8.7
187
|
Verified
9.3
464
|
Verified
8.4
181
|
Verified
9.3
456
|
Verified
Demand Side Platforms
7.8
135
|
Verified
9.0
369
|
Verified
7.0
156
|
Verified
8.9
359
|
Verified
8.6
159
|
Verified
9.2
369
|
Verified
Platform
7.2
122
|
Verified
8.7
387
|
Verified
7.0
171
|
Verified
8.7
447
|
Verified
8.6
112
|
Verified
9.2
444
8.6
188
|
Verified
9.3
464
|
Verified
8.5
142
|
Verified
9.2
398
|
Verified
8.2
38
8.9
406
|
Verified
8.2
140
|
Verified
8.9
397
|
Verified
8.5
105
|
Verified
8.9
354
|
Verified
7.4
154
|
Verified
8.7
397
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.5
37
Not enough data
9.4
37
Not enough data
9.5
37
Not enough data
9.4
37
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
9.4
37
Not enough data
9.4
37
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
8.4
22
Not enough data
8.4
22
Not enough data
8.4
22
Not enough data
8.6
22
Not enough data
8.3
22
Not enough data
8.4
22
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
8.3
22
Not enough data
8.3
22
Not enough data
8.5
22
Not enough data
8.4
22
Not enough data
8.1
22
Not enough data
8.3
22
Categories
Categories
Shared Categories
Basis and StackAdapt are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Display Advertising, and Digital Audio Advertising
Unique Categories
Basis is categorized as Mobile Advertising
StackAdapt is categorized as Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StackAdapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.8%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.0%
Marketing and Advertising
58.0%
Financial Services
2.6%
Online Media
2.4%
Health, Wellness and Fitness
2.3%
Retail
2.1%
Other
32.6%
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
How is StackAdapt different from other DSPs?
1 Comment
Official Response from StackAdapt
StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market,...Read more
Is the StackAdapt platform difficult to use?
1 Comment
Official Response from StackAdapt
No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your...Read more
How does StackAdapt fight fraud?
1 Comment
Official Response from StackAdapt
StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2)...Read more
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