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Adsquare Reviews & Product Details

Adsquare powers marketers with geospatial data science to enhance their omnichannel campaign experience. The award-winning location intelligence platform enables improved campaign planning and activation, as well as measurement and attribution for campaign optimisation. Founded in 2012, Adsquare is integrated with market-leading DSPs, DMPs and SSPs in 32 countries. More than 1.800 retailers, media agencies, advertisers and Out-of-Home operators are relying on Adsquare’s accurate and consented location data to improve their marketing effectiveness. Headquartered in Berlin, Germany, Adsquare has 10 global offices across the USA, Europe and Asia-Pacific.

Seller

Adsquare

Discussions

Adsquare Community

Languages Supported

German, English, French, Italian, Portuguese, Spanish

Overview by

Giulia Grazzini

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MR

Michelle R.

Sales And Marketing Specialist

Mid-Market (51-1000 emp.)

11/8/2023

"NIce program that makes my job easier, I love it."

4/5

What do you like best about Adsquare?

I appreciate Adsquare's robust data analytics, offering invaluable insights for targeted marketing. Its precision in understanding consumer behavior enables me to tailor campaigns effectively. The real-time data integration is a game-changer, allowing me to stay agile in my strategies and make data-driven decisions for optimal results. Review collected by and hosted on G2.com.

What do you dislike about Adsquare?

Adsquare's complexity in navigating the interface during the initial stages can be a challenge. The learning curve is steeper than I anticipated. Despite this, the potential benefits in targeted marketing outweigh the temporary struggle, and I anticipate a smoother experience with increased familiarity over time. Review collected by and hosted on G2.com.

What problems is Adsquare solving and how is that benefiting you?

Adsquare efficiently addresses our marketing challenges by providing detailed consumer insights. It enables us to streamline our targeting, ensuring our campaigns reach the right audience. The real-time data integration minimizes guesswork, optimizing our strategies for better engagement. This precision ultimately enhances our ROI and overall effectiveness in the competitive market. Review collected by and hosted on G2.com.

UB

Verified User in Banking

Enterprise (> 1000 emp.)

11/11/2023

"Adsquare: Empowering DSPs with Precision and Flexibility"

3/5

What do you like best about Adsquare?

What stands out about Adsquare is its capacity to broaden your DSP's audience spectrum effectively. The ability to pinpoint target countries, craft multiple segments, and exert control over the inclusion or exclusion of audiences is truly commendable Review collected by and hosted on G2.com.

What do you dislike about Adsquare?

On the flip side, certain industries may encounter constraints, with limited options for audience additions, and some countries might lack the specific audiences sought. Additionally, there's occasional vagueness in audience categorization. Review collected by and hosted on G2.com.

What problems is Adsquare solving and how is that benefiting you?

If you're grappling with the need to integrate more DMPs into your DSPs, Adsquare emerges as a crucial tool. It efficiently tackles the challenge of targeting particular demographics or industries in platforms like Adform, providing a practical remedy when conventional DMPs prove insufficient Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/11/2022

"Good DMP that can be integrated into Adform if yo need more audiences"

5/5

What do you like best about Adsquare?

If I choose a country, I would be able to know if there are audiences matching the criteria I'm looking for or not. And it's also easy to integrate into Adform if we can't find any audiences in Adform. Review collected by and hosted on G2.com.

What do you dislike about Adsquare?

Some of the industries are not available in some countries. And also some audiences are limited. Usually, they are just the same as the ones in Adform. But it still helps. Review collected by and hosted on G2.com.

Recommendations to others considering Adsquare:

Have a call with a specialist and they will be able to explain to you everything you need to know until integration. We don't pay anything for Adsquare, which is good, we pay only the Adform ones. Review collected by and hosted on G2.com.

What problems is Adsquare solving and how is that benefiting you?

For example, Adform doesn't have that much audiences when it comes to hearing aids, but we can use the audiences in Adsquare for other health-related audiences or targeting. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/14/2022

"This is a nice tool for adding more audiences in the DSP that you currently use."

4.5/5

What do you like best about Adsquare?

I can choose which countries I like to target. I can create many segments. I can choose which audiences I'd like to be included in the targeting. I can also exclude some. Review collected by and hosted on G2.com.

What do you dislike about Adsquare?

Some industries have very limited audiences that can be added. Some countries do not even have the audiences we are looking to target. Some audiences are kinda vague as well. Review collected by and hosted on G2.com.

Recommendations to others considering Adsquare:

If you need to add more DMPs into your DSPs, this can be one of the tools that you'll need. Review collected by and hosted on G2.com.

What problems is Adsquare solving and how is that benefiting you?

If we need to target a specific demographic or industry in Adform, and we couldn't find them in the list of all DMPs listed on there, we can add the ones in Adsquare. Review collected by and hosted on G2.com.