--- title: Adsquare Reviews meta_title: 'Adsquare Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Adsquare works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 7 scale: '5' date_modified: '2026-09-22' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Adsquare Reviews **Vendor:** Adsquare **Category:** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) **Average Rating:** 3.9/5.0 **Total Reviews:** 7 ## About Adsquare Adsquare powers marketers with geospatial data science to enhance their omnichannel campaign experience. The award-winning location intelligence platform enables improved campaign planning and activation, as well as measurement and attribution for campaign optimisation. Founded in 2012, Adsquare is integrated with market-leading DSPs, DMPs and SSPs in 32 countries. More than 1.800 retailers, media agencies, advertisers and Out-of-Home operators are relying on Adsquare’s accurate and consented location data to improve their marketing effectiveness. Headquartered in Berlin, Germany, Adsquare has 10 global offices across the USA, Europe and Asia-Pacific. ## Adsquare Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users commend Adsquare for its **effective audience targeting capabilities** , enhancing campaign precision and data-driven marketing strategies. (2 reviews) - Users value Adsquare's **effective audience targeting options** , enhancing their marketing strategies with precise segmentation and real-time insights. (2 reviews) - Users value Adsquare's **robust data analytics** , enabling precise consumer insights and agile, data-driven marketing strategies. (1 reviews) - Users appreciate the **broad audience reach** of Adsquare, enabling precise targeting and segmentation capabilities for effective campaigns. (1 reviews) - Users praise Adsquare for its **effective audience targeting** , enabling precise control over segments and geographic reach. (1 reviews) - Integrations (1 reviews) - Results (1 reviews) - Segmentation (1 reviews) - Time Management (1 reviews) **What users dislike:** - Users note the **audience limitations** that restrict options and clarity, affecting targeting in various industries and countries. (1 reviews) - Users find the **complexity** of navigating Adsquare challenging initially, but expect improvement with familiarity. (1 reviews) - Users find the **complex navigation** of Adsquare challenging initially, though they expect improved usability with experience. (1 reviews) - Users face **language support limitations** , as certain industries and countries have restricted audience options and unclear categorizations. (1 reviews) - Users find the **steep learning curve** of Adsquare challenging initially, but expect improvement with familiarity over time. (1 reviews) - Limited Segmentation (1 reviews) - Targeting Optimization (1 reviews) ## Adsquare Reviews ### 1. Strong audience insights and a reliable media partner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a review partner **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 07, 2026 **What do you like best about Adsquare?** The depth and quality of its audience and location data and how easy it is to use. **What do you dislike about Adsquare?** Sometimes the platform can feel a bit overwhelming when navigating some of the advanced features **What problems is Adsquare solving and how is that benefiting you?** the challenge of reaching the right audiences with more accuracy and insight. Its improved targetting and reporting making it easier to deliver stronger results ### 2. NIce program that makes my job easier, I love it. **Rating:** 4.0/5.0 stars **Reviewed by:** Michelle R. | Sales And Marketing Specialist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 08, 2023 **What do you like best about Adsquare?** I appreciate Adsquare's robust data analytics, offering invaluable insights for targeted marketing. Its precision in understanding consumer behavior enables me to tailor campaigns effectively. The real-time data integration is a game-changer, allowing me to stay agile in my strategies and make data-driven decisions for optimal results. **What do you dislike about Adsquare?** Adsquare's complexity in navigating the interface during the initial stages can be a challenge. The learning curve is steeper than I anticipated. Despite this, the potential benefits in targeted marketing outweigh the temporary struggle, and I anticipate a smoother experience with increased familiarity over time. **What problems is Adsquare solving and how is that benefiting you?** Adsquare efficiently addresses our marketing challenges by providing detailed consumer insights. It enables us to streamline our targeting, ensuring our campaigns reach the right audience. The real-time data integration minimizes guesswork, optimizing our strategies for better engagement. This precision ultimately enhances our ROI and overall effectiveness in the competitive market. ### 3. Adsquare: Empowering DSPs with Precision and Flexibility **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 11, 2023 **What do you like best about Adsquare?** What stands out about Adsquare is its capacity to broaden your DSP's audience spectrum effectively. The ability to pinpoint target countries, craft multiple segments, and exert control over the inclusion or exclusion of audiences is truly commendable **What do you dislike about Adsquare?** On the flip side, certain industries may encounter constraints, with limited options for audience additions, and some countries might lack the specific audiences sought. Additionally, there's occasional vagueness in audience categorization. **What problems is Adsquare solving and how is that benefiting you?** If you're grappling with the need to integrate more DMPs into your DSPs, Adsquare emerges as a crucial tool. It efficiently tackles the challenge of targeting particular demographics or industries in platforms like Adform, providing a practical remedy when conventional DMPs prove insufficient ### 4. Good DMP that can be integrated into Adform if you need more audiences **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 11, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adsquare?** If I choose a country, I would be able to know if there are audiences matching the criteria I'm looking for or not. And it's also easy to integrate into Adform if we can't find any audiences in Adform. **What do you dislike about Adsquare?** Some of the industries are not available in some countries. And also some audiences are limited. Usually, they are just the same as the ones in Adform. But it still helps. **Recommendations to others considering Adsquare:** Have a call with a specialist and they will be able to explain to you everything you need to know until integration. We don't pay anything for Adsquare, which is good, we pay only the Adform ones. **What problems is Adsquare solving and how is that benefiting you?** For example, Adform doesn't have that much audiences when it comes to hearing aids, but we can use the audiences in Adsquare for other health-related audiences or targeting. ### 5. This is a nice tool for adding more audiences in the DSP that you currently use. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 14, 2022 **What do you like best about Adsquare?** I can choose which countries I like to target. I can create many segments. I can choose which audiences I'd like to be included in the targeting. I can also exclude some. **What do you dislike about Adsquare?** Some industries have very limited audiences that can be added. Some countries do not even have the audiences we are looking to target. Some audiences are kinda vague as well. **Recommendations to others considering Adsquare:** If you need to add more DMPs into your DSPs, this can be one of the tools that you'll need. **What problems is Adsquare solving and how is that benefiting you?** If we need to target a specific demographic or industry in Adform, and we couldn't find them in the list of all DMPs listed on there, we can add the ones in Adsquare. ### 6. Good source of DMP **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 01, 2022 **What do you like best about Adsquare?** You would be able to have an idea of how many audiences you can get **What do you dislike about Adsquare?** Some industries do not have audiences in some countries **What problems is Adsquare solving and how is that benefiting you?** Some audiences not in Adform can be found in Adsquare ### 7. Partner solution **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 09, 2020 **What do you like best about Adsquare?** Adsquare have a good positioning in Italian market, work with their help to get client trusted **What do you dislike about Adsquare?** they should work to broaden the potential reach **What problems is Adsquare solving and how is that benefiting you?** Thanks adsquare I can manage a more campaign with new clients. Client trust the results presented ## Adsquare Discussions - [What is Adsquare used for?](https://www.g2.com/discussions/what-is-adsquare-used-for) - [View Adsquare pricing details and edition comparison](https://www.g2.com/products/adsquare/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-30+10%3A41%3A02+-0500&secure%5Bsession_id%5D=d5c57e4b-3e6f-41f5-a3f4-d3579910e671&secure%5Btoken%5D=3238e53bcc6c2d34a6a12a096e615a01c336d9019bb61900f343475a54e07637&format=llm_user) ## Adsquare Features **Platform Interoperability** - Close Ecosystem API **Location Intelligence** - Store Locators - Location Fraud Detection - Location Verification - In-App Location Based Experiences - Location-Based Marketing **Audience Data - Audience Data Providers** - Third-Party Data Access - Audience Segmentation - Audience Insights - Custom Audience Creation **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Transportation** - Curbside Operations - Fleet Tracking & Logistics Management - Delivery Services - Order-Ahead & Pickup - Workforce Management **Activation - Audience Data Providers** - Cross-Channel Targeting - DSP Integration - Data Enrichment - Audience Activation **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **AI Capabilities - Audience Data Providers** - Predictive Audience Modeling **Mobile Functionality** - Mobile Functionality **Engagement** - Coupons and Promotions - Social Promotion **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top Adsquare Alternatives - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,108 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (366 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.7/5.0 (1,411 reviews)