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At a Glance
Market Segments
Mid-Market (48.9% of reviews)
Small-Business (62.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Marketing Platform
Star Rating
(295)4.1 out of 5
Market Segments
Mid-Market (48.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformStackAdapt
Star Rating
(829)4.7 out of 5
Market Segments
Small-Business (62.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about StackAdaptSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Marketing Platform excels in Ad and Conversion Tracking with a score of 8.9, while StackAdapt's performance in this area is not rated, indicating a potential gap in tracking capabilities for users who prioritize this feature.
- Reviewers mention that StackAdapt shines in Quality of Support, achieving an impressive score of 9.9, compared to Google Marketing Platform's lower score of 6.9, suggesting that users may find more responsive and helpful support with StackAdapt.
- G2 users highlight StackAdapt's superior Campaign Optimization capabilities, scoring 9.0, while Google Marketing Platform's score of 8.1 indicates that users may experience less effective optimization strategies with the latter.
- Users on G2 report that StackAdapt offers better Brand Safety features, scoring 9.1 compared to Google Marketing Platform's 7.7, which may be crucial for brands concerned about their advertising environments.
- Reviewers say that StackAdapt's Mobile Rich Media Capabilities score of 9.0 significantly outperforms Google Marketing Platform's score of 7.6, suggesting that users looking for robust mobile advertising options may prefer StackAdapt.
- Users report that Google Marketing Platform's Ease of Use score of 7.9 is lower than StackAdapt's 9.1, indicating that those who prioritize user-friendly interfaces may find StackAdapt more accessible for their needs.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableStackAdapt
No pricing availableFree Trial
Google Marketing Platform
No trial information availableStackAdapt
No trial information availableRatings
Meets Requirements
8.5
246
9.4
726
Ease of Use
7.9
245
9.1
713
Ease of Setup
7.3
126
9.2
582
Ease of Admin
7.7
119
9.2
541
Quality of Support
6.9
224
9.9
719
Has the product been a good partner in doing business?
7.6
120
9.8
553
Product Direction (% positive)
8.0
243
9.7
697
Features by Category
Channel Functionality
8.5
167
9.3
389
Platform Interoperability
7.2
10
8.7
257
Agentic AI - Display Advertising
Not enough data
8.1
40
Not enough data
8.4
39
Not enough data
8.6
39
Not enough data
8.5
39
Not enough data
8.4
39
Not enough data
8.5
39
Campaign Management
8.3
181
|
Verified
9.0
477
|
Verified
8.1
176
|
Verified
8.9
477
|
Verified
8.3
156
|
Verified
9.1
466
|
Verified
7.7
150
|
Verified
8.5
401
|
Verified
7.9
154
|
Verified
8.6
398
|
Verified
7.8
142
|
Verified
9.1
443
|
Verified
7.6
129
|
Verified
9.0
417
|
Verified
8.4
73
9.2
436
|
Verified
8.1
69
9.3
469
|
Verified
7.7
149
|
Verified
8.9
450
|
Verified
7.9
141
|
Verified
9.0
392
|
Verified
7.0
39
8.9
364
|
Verified
7.6
94
|
Verified
8.9
352
|
Verified
Targeting
8.5
160
|
Verified
9.4
477
|
Verified
8.4
150
|
Verified
9.3
462
|
Verified
8.2
150
|
Verified
9.2
464
|
Verified
8.1
69
9.3
456
|
Verified
Platform
7.9
54
8.7
387
|
Verified
8.1
164
|
Verified
8.7
446
|
Verified
8.3
159
|
Verified
9.2
444
8.4
169
|
Verified
9.3
464
|
Verified
8.4
144
|
Verified
9.2
398
|
Verified
7.6
152
|
Verified
8.9
406
|
Verified
7.9
152
|
Verified
8.9
397
|
Verified
8.1
117
|
Verified
8.9
354
|
Verified
7.7
136
|
Verified
8.7
397
|
Verified
Campaign Management & Optimization
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Not enough data
Analytics & Administration
8.9
97
Not enough data
8.4
93
Not enough data
8.5
98
Not enough data
Platform
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.6
97
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Not enough data
Platform Interoperability
7.8
6
Not enough data
Mobile Functionality
7.7
119
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
9.0
477
|
Verified
8.1
176
|
Verified
8.9
477
|
Verified
8.3
156
|
Verified
9.1
466
|
Verified
7.7
150
|
Verified
8.5
401
|
Verified
7.9
154
|
Verified
8.6
398
|
Verified
7.8
142
|
Verified
9.1
443
|
Verified
7.6
129
|
Verified
9.0
417
|
Verified
8.4
73
9.2
436
|
Verified
8.1
69
9.3
469
|
Verified
7.7
149
|
Verified
8.9
450
|
Verified
7.9
141
|
Verified
9.0
392
|
Verified
7.0
39
8.9
364
|
Verified
7.6
94
|
Verified
8.9
352
|
Verified
Targeting
8.5
160
|
Verified
9.4
477
|
Verified
8.4
150
|
Verified
9.3
462
|
Verified
8.2
150
|
Verified
9.2
464
|
Verified
8.1
69
9.3
456
|
Verified
Mobile
7.7
112
Not enough data
7.0
39
8.9
364
|
Verified
7.6
94
|
Verified
8.9
352
|
Verified
Platform
7.9
54
8.7
387
|
Verified
8.1
164
|
Verified
8.7
446
|
Verified
8.3
159
|
Verified
9.2
444
8.4
169
|
Verified
9.3
464
|
Verified
8.4
144
|
Verified
9.2
398
|
Verified
7.6
152
|
Verified
8.9
406
|
Verified
7.9
152
|
Verified
8.9
397
|
Verified
8.1
117
|
Verified
8.9
354
|
Verified
7.7
136
|
Verified
8.7
397
|
Verified
Platform Interoperability
7.8
6
8.7
198
Video Functionality
7.9
99
9.2
375
Agentic AI - Video Advertising
Not enough data
8.5
26
Not enough data
8.6
26
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.4
26
Not enough data
8.5
26
Campaign Management
8.3
181
|
Verified
9.0
477
|
Verified
8.1
176
|
Verified
8.9
477
|
Verified
8.3
156
|
Verified
9.1
466
|
Verified
7.7
150
|
Verified
8.5
401
|
Verified
7.9
154
|
Verified
8.6
398
|
Verified
7.8
142
|
Verified
9.1
443
|
Verified
7.6
129
|
Verified
9.0
417
|
Verified
8.4
73
9.2
436
|
Verified
8.1
69
9.3
469
|
Verified
7.7
149
|
Verified
8.9
450
|
Verified
7.9
141
|
Verified
9.0
392
|
Verified
7.0
39
8.9
364
|
Verified
7.6
94
|
Verified
8.9
352
|
Verified
Targeting
8.5
160
|
Verified
9.4
477
|
Verified
8.4
150
|
Verified
9.3
462
|
Verified
8.2
150
|
Verified
9.2
464
|
Verified
8.1
69
9.3
456
|
Verified
Platform
7.9
54
8.7
387
|
Verified
8.1
164
|
Verified
8.7
446
|
Verified
8.3
159
|
Verified
9.2
444
8.4
169
|
Verified
9.3
464
|
Verified
8.4
144
|
Verified
9.2
398
|
Verified
7.6
152
|
Verified
8.9
406
|
Verified
7.9
152
|
Verified
8.9
397
|
Verified
8.1
117
|
Verified
8.9
354
|
Verified
7.7
136
|
Verified
8.7
397
|
Verified
Platform Basics
Not enough data
9.7
24
Not enough data
9.6
24
Not enough data
9.5
24
Not enough data
9.8
24
Platform Reporting
Not enough data
9.3
24
Not enough data
8.9
24
Not enough data
8.5
23
Not enough data
8.3
23
Agentic AI - Digital Audio Advertising
Not enough data
8.4
16
Not enough data
8.6
16
Not enough data
8.4
16
Not enough data
8.9
16
Not enough data
8.3
16
Not enough data
8.5
16
Demand Side Platforms
Not enough data
9.4
233
Agentic AI - Demand Side Platform (DSP)
Not enough data
8.5
35
Not enough data
8.5
37
Not enough data
8.6
37
Not enough data
8.8
37
Not enough data
8.4
37
Not enough data
8.5
37
Campaign Management
8.3
181
|
Verified
9.0
477
|
Verified
8.1
176
|
Verified
8.9
477
|
Verified
8.3
156
|
Verified
9.1
466
|
Verified
7.7
150
|
Verified
8.5
401
|
Verified
7.9
154
|
Verified
8.6
398
|
Verified
7.8
142
|
Verified
9.1
443
|
Verified
7.6
129
|
Verified
9.0
417
|
Verified
8.4
73
9.2
436
|
Verified
8.1
69
9.3
469
|
Verified
7.7
149
|
Verified
8.9
450
|
Verified
7.9
141
|
Verified
9.0
392
|
Verified
7.0
39
8.9
364
|
Verified
7.6
94
|
Verified
8.9
352
|
Verified
Targeting
8.5
160
|
Verified
9.4
477
|
Verified
8.4
150
|
Verified
9.3
462
|
Verified
8.2
150
|
Verified
9.2
464
|
Verified
8.1
69
9.3
456
|
Verified
Demand Side Platforms
8.2
44
|
Verified
9.0
369
|
Verified
7.5
49
|
Verified
8.9
359
|
Verified
7.6
49
|
Verified
9.2
369
|
Verified
Platform
7.9
54
8.7
387
|
Verified
8.1
164
|
Verified
8.7
446
|
Verified
8.3
159
|
Verified
9.2
444
8.4
169
|
Verified
9.3
464
|
Verified
8.4
144
|
Verified
9.2
398
|
Verified
7.6
152
|
Verified
8.9
406
|
Verified
7.9
152
|
Verified
8.9
397
|
Verified
8.1
117
|
Verified
8.9
354
|
Verified
7.7
136
|
Verified
8.7
397
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.5
36
Not enough data
9.4
36
Not enough data
9.6
36
Not enough data
9.4
36
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
9.4
36
Not enough data
9.5
36
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
8.5
21
Not enough data
8.5
21
Not enough data
8.5
21
Not enough data
8.7
21
Not enough data
8.4
21
Not enough data
8.5
21
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
8.3
22
Not enough data
8.3
22
Not enough data
8.5
22
Not enough data
8.5
22
Not enough data
8.2
22
Not enough data
8.3
22
Categories
Categories
Shared Categories
Google Marketing Platform and StackAdapt are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Display Advertising
Unique Categories
Google Marketing Platform is categorized as Mobile Advertising and Paid Search Advertising
StackAdapt is categorized as Native Advertising, Connected TV (CTV) Advertising Platforms, and Digital Audio Advertising
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StackAdapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.6%
Internet
7.0%
Computer Software
5.2%
Retail
3.0%
Telecommunications
1.8%
Other
28.4%
Marketing and Advertising
57.9%
Financial Services
2.7%
Online Media
2.4%
Health, Wellness and Fitness
2.3%
Retail
2.1%
Other
32.5%
Discussions
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
How is StackAdapt different from other DSPs?
1 Comment
Official Response from StackAdapt
StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market,...Read more
Is the StackAdapt platform difficult to use?
1 Comment
Official Response from StackAdapt
No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your...Read more
How does StackAdapt fight fraud?
1 Comment
Official Response from StackAdapt
StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2)...Read more
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