--- title: Lead Forensics Reviews meta_title: Lead Forensics Reviews, Features, and Pricing 2026 meta_description: Learn more about Lead Forensics features and pricing through reviews from real, verified G2 users. aggregate_rating: rating_value: 4.4 review_count: 1135 scale: '5' date_modified: '2026-07-12' parent_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- # Lead Forensics Reviews **Vendor:** Lead Forensics **Category:** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,135 ## About Lead Forensics In today's fast-paced world, real-time, human-to-human engagement is crucial. Did you know that 84% of B2B buyers purchase from the first organization they interact with? Yet, many B2B companies struggle to react quickly to opportunities. Lead Forensics changes the game, enabling businesses to engage with their B2B website visitors faster than ever, right when they're most engaged - while visiting your website. Lead Forensics provides all the intelligence needed to start valuable, relevant, and meaningful conversations in real-time. Identify who your B2B website visitors are, where they come from, what they're looking at, and their stage in your sales pipeline. Route opportunities directly to an Account Manager to delight B2B prospects with proactive engagement. Direct existing B2B prospects to their sales representative and fuel marketing automation with highly engaged new B2B prospects. With Lead Forensics, uncover the potential of the 98% of your B2B website visitors who never inquire with you. Established in 2009, Lead Forensics operates globally with over 60,000 users worldwide. Our team of over 400 dedicated SaaS specialists are in Scottsdale, Atlanta, Portsmouth, Bournemouth and Bristol. Lead Forensics wholly owns our matched IP database - our crown jewels - which sets us apart by providing maximum value to every customer. Our database can identify millions of IP addresses and B2B contacts, ensuring the highest data quality in the industry. Because we own our database, all data is rigorously cleansed and undergoes intensive verification processes. What's under the hood matters, and in side-by-side comparisons, Lead Forensics delivers the highest quality and volume of matched B2B website visitors. Our user-intuitive dashboard offers granular detail and insightful reporting. The result? A solution our customers can trust, with proven ROI and a commitment to delivering industry-leading B2B website visitor intelligence that helps our customers grow. ## Lead Forensics Pros & Cons **What users like:** - Users love the **ease of use** of Lead Forensics, appreciating its straightforward setup and intuitive interface. (140 reviews) - Users value the **effective lead generation** capabilities of Lead Forensics, enhancing sales and marketing strategies through insightful data. (132 reviews) - Users appreciate the **outstanding customer support** from Lead Forensics, making the onboarding and use experience seamless. (114 reviews) - Users value the **excellent customer support** from Lead Forensics, enhancing their experience and satisfaction significantly. (92 reviews) - Users value the **real-time data** and visibility into potential clients' interests provided by Lead Forensics. (77 reviews) - Easy Setup (54 reviews) - Insights Value (46 reviews) - Efficiency (43 reviews) - Accuracy of Information (42 reviews) - Data Accuracy (38 reviews) **What users dislike:** - Users find it challenging to manage **non-relevant leads** and experience issues with incorrect contact information. (35 reviews) - Users experience occasional **outdated contacts** due to quick personnel turnover, impacting the accuracy of Lead Forensics. (19 reviews) - Users report **incorrect information** regarding contact details and locations, affecting their overall experience with Lead Forensics. (17 reviews) - Users express frustration about the **missing information** on how businesses discovered them, impacting their insights and understanding. (17 reviews) - Users find the **navigation clunky and overwhelming** , making it difficult to access the wealth of information provided. (16 reviews) - Users face **integration issues** with Lead Forensics, finding connections with other platforms to be complex and time-consuming. (15 reviews) - Users are disappointed by the **missing features** in Lead Forensics, limiting insights and access to vital information. (15 reviews) - Users find the **steep learning curve** of Lead Forensics challenging, particularly due to insufficient initial guidance. (15 reviews) - Users report **filtering issues** with irrelevant leads and missing international traffic, though support for resolution is effective. (13 reviews) - Frustrating User Experience (13 reviews) ## Lead Forensics Reviews ### 1. Entire process from demo to on boarding has been seamless, organized, and quick. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Lead Forensics?** The customer success team (Jeremy Griffith specifically) has been one of the best I have worked with. They answered all our technicals questions and followed up appropriately as needed. **What do you dislike about Lead Forensics?** There haven't been many downsides yet. The cost would be a downside but its not prohibitive. **What problems is Lead Forensics solving and how is that benefiting you?** We had a blindspot when it came to visits to our site from our ICP. Having Lead Forensics, allows us to measure the success of our marketing campaigns directed at ICP but not a MQL yet. ### 2. Does exactly what it says on the tin! **Rating:** 5.0/5.0 stars **Reviewed by:** Sam T. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2024 **What do you like best about Lead Forensics?** Very easy to use and you can see within a few clicks who's visited your site and the timeframe. Also, what pages they have seen. It's an invaluable tool in our marketplace. **What do you dislike about Lead Forensics?** Nothing really to be fair. It's simple, fast loading and you get the Leads you need. **What problems is Lead Forensics solving and how is that benefiting you?** It's crucially telling us who's viewing and what pages - therefore we can call/email them and see if they want our services. It's simple and quick. ### 3. Brillian for finding out website Leads **Rating:** 4.5/5.0 stars **Reviewed by:** Michael W. | Sales Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2024 **What do you like best about Lead Forensics?** The service they provide, lets us see who is viewing our website giving us a chance to contact them if they do not purchase on 1st visit. I also have a good relationship with our account manager who is in constant contacting making sure everything is OK. **What do you dislike about Lead Forensics?** Not real time so usualy the company has left the site before finding out they were on their which gived time for them to go on our competitors website and buy. **What problems is Lead Forensics solving and how is that benefiting you?** The service is brilliant and let us know who has been on our website, this allows us to contact the company if we can get information. ### 4. Great Account Management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Lead Forensics?** It gives deeper visitor insight and our account manager is very supportive to ensure that we're meeting our goals. **What do you dislike about Lead Forensics?** It would be good to have a more regular update of contacts. **What problems is Lead Forensics solving and how is that benefiting you?** It helps us prospect and identify leads that are ready for an approach. ### 5. Excellent service **Rating:** 5.0/5.0 stars **Reviewed by:** Erin S. | Business Development Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2024 **What do you like best about Lead Forensics?** Level of data provided and how quick the software will alert the account manager to quick follow ups. Customer service has been excellent, our CSM has made the implementation seamless and is a delight to work with - shout out to Jack! **What do you dislike about Lead Forensics?** As there are so many options to the level of data you can see it is quite hard to implement all the relevent filters without the support of a CSM **What problems is Lead Forensics solving and how is that benefiting you?** Deanonymising the websit traffice Eyes on when our deals are viewing the website for buying signals Helping sales team book more meetings as approaching leads when they are engaged ### 6. Waste of money! **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Facilities Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Lead Forensics?** Nothing at all! Terrible! Very misleading... **What do you dislike about Lead Forensics?** Very misleading concept! They make it sound as if so many people are visiting your website and you will obtain so much information on leads and contact those leads. The only contacts we are getting are ppl looking for jobs, companies looking at us to sell us something, competitors looking at our website and maybe one customer that we already called upon navigating our website. Why spend close to $700 per month ($8,400/yr.) just to obtain that information. They make you lock into an agreement for one year because they are NOT confident their product works so they snag you! Most companies are confident enought that you can cancel in 30 days or at any time! When you try to cancel or ask for help no one can help you! WASTE OF MONEY! **What problems is Lead Forensics solving and how is that benefiting you?** We want to get out of the one year contract and we are locked in. Literally throwing money out of the windo every month. ### 7. Honest Feedback on Lead Forensics **Rating:** 5.0/5.0 stars **Reviewed by:** Piyush S. | Research Analyst - Partnerships ( Latam-SEA-APAC-MEA-Europe) , Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Lead Forensics?** I work as a Market Research Executive and Lead Forensics has been a game changer for me to prospect relevant leads which helped my sales team close more deals. **What do you dislike about Lead Forensics?** It was very helpful but could be better in terms of shortlisting. **What problems is Lead Forensics solving and how is that benefiting you?** Everything in terms of Lead Generation and Prospeting. ### 8. Great at obtaining useful information **Rating:** 4.0/5.0 stars **Reviewed by:** Alex B. | Business Development Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2024 **What do you like best about Lead Forensics?** The fact that I have all the information about a business viewing my website allows me to target people interested in our business and go into calls with a beter understanding of what part of the website they are looking into. Makes qualifying leads a lot more straight forward. **What do you dislike about Lead Forensics?** Sometimes the contacts listed for a company lack certain profiles I would have otherwise missed if I did not sdearch for them manually myself **What problems is Lead Forensics solving and how is that benefiting you?** Speeding up the process in which I can find the people I am looking for ### 9. I have used Lead Forensic's in my last role and i had a big say in my current role using it **Rating:** 5.0/5.0 stars **Reviewed by:** Mark H. | New Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2024 **What do you like best about Lead Forensics?** I find that it this gives you the best warm leads on the Market **What do you dislike about Lead Forensics?** Competitors looking at your website and recruiters **What problems is Lead Forensics solving and how is that benefiting you?** Most potential clients will look at more than one company prior to doing business, this gives you that heads up ### 10. Very supportive account managers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2024 **What do you like best about Lead Forensics?** Lead Forensics is very user-friendly and offers a wide array of features that helps to enhance our lead generation efforts. The account manager support is great and always ready to assist, providing valuable insights and regular 1-2-1 check ins. The tool is incredibly helpful and provides us with extra insights into our website visitors. **What do you dislike about Lead Forensics?** For a small team, the tool can take some time to integrate easily into the teams processes and workflow but other than that, i'd highly recommend. **What problems is Lead Forensics solving and how is that benefiting you?** Understanding the target industries and identify suspects to reach out to. ### 11. The Lead Forensics team was very resourceful and helpful. **Rating:** 3.0/5.0 stars **Reviewed by:** Ben F. | Marketing and Business Development, Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2024 **What do you like best about Lead Forensics?** The people who we worked with. The product also does what is says. There are some good automations that can be set up. **What do you dislike about Lead Forensics?** Our business needed more than just reverse IP tracking capabilities. **What problems is Lead Forensics solving and how is that benefiting you?** It helped us track engagement on our website. We also liked how we could see if anyone who we were specifically sending marketing comunications to was checking us out online. ### 12. New business development **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2024 **What do you like best about Lead Forensics?** Its ability to show website activity from customers and prospects that you would not necessarily see. **What do you dislike about Lead Forensics?** Nothing! Perfectly happy with the software **What problems is Lead Forensics solving and how is that benefiting you?** Tracking visitors and their specific product interest without them committing to a phone call or contact detail form fill out ### 13. Fantastic service and great tool **Rating:** 4.0/5.0 stars **Reviewed by:** Abbie H. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2024 **What do you like best about Lead Forensics?** The tool gives us insight into which companies have visited our site which has helped us generate leads and sales. Our account manager, Leah is always on hand if we need any help. **What do you dislike about Lead Forensics?** The look and feel is a little old school. It's not always intuitive. **What problems is Lead Forensics solving and how is that benefiting you?** Helps us identify potential prospects. ### 14. Critical Component to our ABM Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher R. | Senior Manager Sales Business Development, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Lead Forensics?** As a sales and marketing leader, my experience with Lead Forensics has been nothing short of transformative. The platform has proven to be a valuable asset that is used throughout every day, providing crucial insights that have significantly impacted our prospecting and outreach strategies. Their support team was present and easy to access amid a time when we were making many changes, and the implementation of this and other products wasn't so much difficult as it was cumbersome, and they made that integration and strategy rollout fairly seamless. Lead Forensics is powerful and delivers robust insights when it comes to how we manage and engage with website visitors, enabling us to identify potential leads with insight and precision. Real-time tracking is a game-changer, offering immediate visibility into user activity; thus, empowering our team to instantaneously engage prospects at precisely the right moment. In other words, as the title states, it is a key component of our strong ABM-GTM strategy. **What do you dislike about Lead Forensics?** While the platform's power is evident, there are some complexities involved that don't necessarily create too steep of an initial learning curve. Though to be clear, for some that learning curve is going to be steep, requiring dedicated time for the team to fully harness its capabilities. When you do get up to speed, it's second to none and you'll be usingit every day. **What problems is Lead Forensics solving and how is that benefiting you?** The platform's ability to identify companies visiting our website has been instrumental in targeting high-value prospects, enriching our lead pool. When it comes to account-based marketing, it becomes difficult to discern at times the overall propensity and tactfully build a scoring system that is not lead-focused but account-focused. They do a good job of alleviating this concern, and with the customizable alerts feature, I have a high degree of confidence that our team is promptly notified of significant website activities with precision so we can facilitate swift and informed responses. ### 15. Unlocking opportunities with Lead Forensics **Rating:** 4.5/5.0 stars **Reviewed by:** Tanmay P. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Lead Forensics?** The Lead Forensics tool has an intuitive interface, and it's truly a game-changer for any business serious about its growth. This platform is a treasure trove for B2B companies, allowing us to unveil the mystery behind website visitors. Visitor Identification: Lead Forensics doesn't just show you numbers; it identifies the actual companies visiting your website. This insight alone is worth its weight in gold. Analytics and Insights: The analytics provided are robust, offering deep insights into visitor behaviour. Understanding which pages they're exploring gives us a strategic edge. Integration: The platform seamlessly integrates with our existing tools, making the transition smooth and hassle-free. Customer Support: The introduction call with Sonny Singh and Clarissa Pluff was great. Whenever I've had a question or needed assistance, their customer support has been prompt, knowledgeable, and friendly. If you're serious about turning website traffic into tangible business opportunities, Lead Forensics is your secret weapon. Highly recommended! **What do you dislike about Lead Forensics?** I don't dislike anything about the product for now. **What problems is Lead Forensics solving and how is that benefiting you?** Visitor Identification and using the Analytics data to improve our outbound sales processes. ### 16. It's helped us have a better understanding of our audience. Would recommend. **Rating:** 4.0/5.0 stars **Reviewed by:** Martha T. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2024 **What do you like best about Lead Forensics?** Easy to use platform, it's super straightforward. **What do you dislike about Lead Forensics?** A lot of the leads are already known to us, however it is a away of reigniting the conversation with these contacts. **What problems is Lead Forensics solving and how is that benefiting you?** Identifying web users leads to potential sales. ### 17. We now see who is entering and exiting our website. **Rating:** 5.0/5.0 stars **Reviewed by:** Ahmet Savaş G. | Board Member, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Lead Forensics?** There was a lot of traffic to our website, but we couldn't see which company it was. Now we can easily see this data and make marketing developments for companies. Thus, it made a very positive contribution to our sales. **What do you dislike about Lead Forensics?** Sometimes companies do not give exact names. It just gives the name of the region or street. This is not much of a problem, we can search that address on Google and guess the company. However, of course, it would be better if it gives all companies clearly. **What problems is Lead Forensics solving and how is that benefiting you?** We have been provided with better access to our website traffic data. Now we can clearly see who is entering and exiting our website. This enabled us to improve our sales processes. As a negative situation, sometimes it does not show the company names clearly, but we can solve this by researching the address via Google Maps. ### 18. So good we use on several of our websites. **Rating:** 5.0/5.0 stars **Reviewed by:** Dennis T. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Lead Forensics?** It's helped massively to identify the different types of visitors and traffic to our sites allowing us to tailor our content to different audiences. Sending out the reports to different departments of our marketing team has been a great feature. **What do you dislike about Lead Forensics?** Initially how to set up the reports, but after some time on the phone with the team it was quickly sorted. **What problems is Lead Forensics solving and how is that benefiting you?** We were always aware of traffic, where it was coming from etc. But as afinancial business we struggled to identify exactly who these individuals would be and how we could reach out to them ### 19. Superb account management from Scott Outtens **Rating:** 4.5/5.0 stars **Reviewed by:** Ross O. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2023 **What do you like best about Lead Forensics?** Lead forensics is a great tool, offering us great insight into the traffic on our site. However, what really sets it apart from other tools is the team Scott Outtens is our account manager and he could not be more helpful. He's supported us every step of the way in setting up the tool, offering training to users and offering advice and solutions to better manage our sales pipeline **What do you dislike about Lead Forensics?** I've been advised by the staff at cognism that the contact data is only a fraction of what they can offer. I'm not sure if this is true or not. **What problems is Lead Forensics solving and how is that benefiting you?** It's helping us investigate who is visiting our site and helping us identify potential decision makers. ### 20. It has been a great experience through and through **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew H. | Sales Director, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Lead Forensics?** It is very easy to navigate the platform and see potential opportunities who visited my website. Within 15 mins of installing a piece of code, my sales contact informed me of some businesses we had been targeting. WOW. The demo by Oliver Roberts was amazing. He really showed me how the platform could be used. He really didn't have to sell the product to me........he uncovered a pain and solved it with the solution - Top Salesmanship **What do you dislike about Lead Forensics?** There are multiple ways of performing the same task to create a filter so i think this could be slimmed down to make life easier. **What problems is Lead Forensics solving and how is that benefiting you?** We are an industry shaker, and we need to ensure we are in contact with low-hanging fruit - quickly. We don't have the time to waste selling our leadership programmes so this enables us to close the sales cycle. The onboarding from the CSM Alex Bruce has been amazing as he has customised the platform to how Oliver positioned it. He has also given additional support by training the wider team in its capabilities. ### 21. lead generation and website analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Lead Forensics?** I appreciate Lead Forensics because its user-friendly interface makes it a breeze for me to swiftly identify potential leads. The real-time visitor identification and detailed company profiles offer me valuable insights into my website traffic, allowing me to fine-tune my marketing and sales strategies for more targeted results. Thanks to Lead Forensics, I can effectively convert anonymous website visitors into high-quality leads, resulting in improved lead generation and a significant boost in my conversion rates. **What do you dislike about Lead Forensics?** While I see the benefits of Lead Forensics, I've encountered a few drawbacks. Firstly, the cost can be a concern, as it might not be the most budget-friendly option for smaller businesses. Additionally, the tool's reliance on IP tracking may lead to inaccuracies in identifying company visitors, and it could raise privacy concerns among some website visitors. Finally, integrating Lead Forensics with existing systems can sometimes be complex, potentially causing headaches during the setup process. **What problems is Lead Forensics solving and how is that benefiting you?** Lead Forensics has been invaluable to me in solving several critical issues. First and foremost, it has dramatically improved my lead generation efforts by providing real-time identification of potential leads visiting my website, enabling me to engage with them promptly. It has also helped me better understand the interests and behaviors of my website visitors, allowing for more personalized and effective marketing strategies. Moreover, Lead Forensics' lead scoring capabilities have enabled me to prioritize and focus my resources on the most promising leads, leading to increased conversion rates and more efficient sales processes. ### 22. Good insights into web traffic visitors and contacts **Rating:** 4.5/5.0 stars **Reviewed by:** Scott M. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Lead Forensics?** We get an up-to-the-minute relay of web visitors to our website. It helps determine visitor behavior with tracked metrics like time duration on a page, the order of their page hits, and all the contacts that can be found within the system's capabilities. I report the web traffic data to our Sales team to help triage their activities. Knowing who visited us and when is vital to timely follow-ups! The categories help me sort through the accounts rapidly to save time. **What do you dislike about Lead Forensics?** The UI helps show the top-level data to get the big picture first, but it takes too many clicks to see more. We need to know who they are, which pages they hit recently, and add categories for the account quickly. Providing valid annual revenue for visiting companies would be very helpful; they stopped showing this for most companies. This was important in grading our visitor's value to us. The pros outweigh the cons. They listen to feedback and continually fix issues, that can be good and bad. **Recommendations to others considering Lead Forensics:** If you are looking for a robust solution to get more information on your web traffic, this program is a good tool to have in your stack. It provides all the page information we need and the ability to look up contacts within the company is a huge win for us too. When developing ABM programs, this is exactly what we need to get more value from the tool. Their support reps are knowledgeable and easy to work with. **What problems is Lead Forensics solving and how is that benefiting you?** We need to know who is visiting our site, what pages they see, and how often they come back. We also wanted a way to go into the system to see who might be a target for our email campaigns. Applying score values to web activity allows us to determine when a lead is warm to pass the qualified lead to Sales for follow-up. That is available with LF. **Official Response from Stu Cook:** > Hi Scott- thank you for taking the time to leave your review. It's great to see the software is providing you with consistent info you can use to feed your pipeline. I'd also like to thank you for your feedback on how we can improve the UI, it's always great to hear first-hand feedback. Thanks, Stu ### 23. Cracking tool and fine Account Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Tom S. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Lead Forensics?** Drew Knowles is superb, easy to listen to and know his stuff and takes you through the tool brilliant. Brings a little humour and positivity to the table which always helps. Reaching your client base and hitting the decision makers, easy to use, good customer support and solid intergration **What do you dislike about Lead Forensics?** Nothing really does what it says on the tin **What problems is Lead Forensics solving and how is that benefiting you?** Reaching new customers ### 24. Lead Forensics is great **Rating:** 5.0/5.0 stars **Reviewed by:** Tanner H. | Sales Development Rep, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Lead Forensics?** User friendly and the filters you can create. **What do you dislike about Lead Forensics?** Sometimes it takes time for leads to come through. **What problems is Lead Forensics solving and how is that benefiting you?** It helps us identify customers visiting our website and their intent/ buying signals. ### 25. Lead Forensics is a great tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Manvir R. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2023 **What do you like best about Lead Forensics?** You can really see where people are spending their time on the website and what products they are interested in. The reports are so useful, they really allow you to follow up in an easy way and try take advantage of all the traffic on your website. It is also great to set up real time alerts which send an email when someone has visited. **What do you dislike about Lead Forensics?** It can be time consuming at first, however I think it is important to persevere with it and the results come in due time. Aside from that, there isn't anything I dislike about it. **What problems is Lead Forensics solving and how is that benefiting you?** Cold calling is always difficult, especially when selling serviced offices. However, this gives you a great list of good leads to follow up on and there is always a lot more traffic on the website than you would originally think. Sometimes people just need that push and this offers a great tool go get in touch with people and really promote your product. ### 26. Good at identifying companies but limited sales value **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Lead Forensics?** Lead Forensics is good at identifying the companies that are visiting your website and the database of contacts that they hold for these companies is extensive **What do you dislike about Lead Forensics?** Lead Forensics does not go beyond the identification of the company whilst other systems (Canddi) that I have used work to identify the individual. **What problems is Lead Forensics solving and how is that benefiting you?** We moved away from LF as it could not show us the individuals who were visiting our sites after identifying their company. It was good to get an initial handle of traffic stats and ensuring the right companies were engaging with our marketing campaigns. ### 27. Honest feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Ravish K. | Product Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2023 **What do you like best about Lead Forensics?** Good lead generation and good quality leads **What do you dislike about Lead Forensics?** Nothing was disliked Good system and good workflow **What problems is Lead Forensics solving and how is that benefiting you?** Lead generation and helping me get good leads ### 28. Flawless/Seamless **Rating:** 5.0/5.0 stars **Reviewed by:** Tim E. | Business Development Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2023 **What do you like best about Lead Forensics?** The leads that they give you are flawless and accurate **What do you dislike about Lead Forensics?** that not everyone is using them the way they should **What problems is Lead Forensics solving and how is that benefiting you?** I couldn't see who was visiting my pages and I was struggling with my buyers' intentions and less-than-accurate information about marketing account profiles. ### 29. Very cool tool **Rating:** 4.5/5.0 stars **Reviewed by:** Michael M. | Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2022 **What do you like best about Lead Forensics?** The presentation of the data and how it is collated makes it very easy to action upon. The automated reporting system is a game changer, especially with how it allows you to set the reports up exactly how, when and where you want them. **What do you dislike about Lead Forensics?** One downside we have hit across is when dealing with customers with multiple branches all accessing through an intranet or the such. There is often no way to tell them apart or define which branch has been on looking at the site. **What problems is Lead Forensics solving and how is that benefiting you?** Over the past year we have spent a lot of time and effort at driving new traffic to our site. Traditionally we would not have been able to quantify any of this traffic or how relevant it is. With Lead Forensics not only can we do that, but we can also see the right data and information of who is accessing the site and what they are accessing at that time to give us a stronger chance of converting them with follow-up activities. ### 30. LF and their team is really helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Michael P. | Film Director & Producer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2022 **What do you like best about Lead Forensics?** I like being able to see who is visiting our website in real time, where they came from, their company size, and link directly to their social media with a few clicks. Olivia Roberts and the LF staff have always been really helpful, personable, and down to earth. **What do you dislike about Lead Forensics?** I wish I was able to see specifics from who is visiting the site, especially from Universities. We have plenty of students visiting our website from colleges but also work with a lot of higher ed in the area, so it's difficult to know who's a student surfing around online and who could be University staff looking for a production company. **What problems is Lead Forensics solving and how is that benefiting you?** It's difficult to know who is visiting your website on average, such as the location demographics, industry specifics, how long they visit the site and where they're clicking, etc. and LF can bring clarity to those areas. This makes it easier to create content that's attracting the people you want to attract and to see if it's working. ### 31. I have loved using Lead Forensics and is so interesting being able to see what our customers view. **Rating:** 5.0/5.0 stars **Reviewed by:** Ollie Hunt H. | Head of Customer Experience, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2022 **What do you like best about Lead Forensics?** Instant support from our relationship Manager Troy Lownds as he has supported me extremely well. I have learned a lot from him about the tool. Communications have been prompt and quicker than I thought, as I know he has other customers to serve. This has allowed me to become more confident and be there for my Area Sales Managers, allowing them to make the most of the tool. It allows us to be one step ahead of the competition and be able to have decent relevant conversations with our customer. **What do you dislike about Lead Forensics?** The number of email when a visit from a customer occurs. We have created reports so we can track and set a rule to move the emails to be deleted but now and again they slip through the net or as there is so many fill up the deleted box quickly. **What problems is Lead Forensics solving and how is that benefiting you?** As well as giving important information on what our customers are viewing, it has also allowed us to track issues with our website. We have had a new website implemented and where customers have had issues with certain pages, it has allowed the webdeveloper to date/time stamp and view the error that the customer saw as previously we would ask for a screen print ### 32. Olivia Roberts and the team at Lead Forensics Team **Rating:** 5.0/5.0 stars **Reviewed by:** Richard P. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Lead Forensics?** Olivia and the team at Lead Forensics have a clear understanding of our business and needs and have worked closely with us for years to ensure we maximise the usage of the system. We have found huge benefits from using Lead Forensics, and we convert more 'deals' from Lead Forensics than any other identification or intent system. **What do you dislike about Lead Forensics?** My only suggestion would be showing prospective users the ideal set up they need in the background. For example, they will need someone to use the data from Lead Forensics to convert these web visits. This is not a dislike, more of a way to make the company even stronger. **What problems is Lead Forensics solving and how is that benefiting you?** Identifying web visitors which did not complete an online form. One of the largest advantages is knowing what the prospect has been looking at (which web pages within our website), and therefore we steer our conversation around the topic they have been researching. ### 33. A great service for marketing and sales alike **Rating:** 4.0/5.0 stars **Reviewed by:** Sasha H. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2022 **What do you like best about Lead Forensics?** Lead Forensics offers a robust, intelligent system to identify the companies visiting our website. Before Lead Forensics and after critical marketing campaigns, we could see a climb in users on the site, but it was nearly impossible to identify who they were. We started with an incredibly helpful training session with Troy Lownds, who couldn’t do enough to show us the platform’s functionality but, more importantly, the features that would be most beneficial to our use case. We found the conversion tracking incredibly insightful as it allowed us to score visitors on how they moved around the site and therefore focused our efforts on those most eager. Troy checked in with us regularly to ensure we were reaching the goals we had set, and our questions and concerns were answered quickly and efficiently. **What do you dislike about Lead Forensics?** It would be a great bonus if the software could tell you who exactly within the organisation had been on the site, however I understand this can be difficult to do because of data protection. **What problems is Lead Forensics solving and how is that benefiting you?** It's helping us identify the types of companies interested in our products and services. It lets us understand how visitors are moving around the site and gives our sales team leads on who to target. ### 34. Better than cold calls! **Rating:** 4.0/5.0 stars **Reviewed by:** JORDEN N. | SALES AND MARKETING MANAGER, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2022 **What do you like best about Lead Forensics?** All of the data provided by LeadForensics is extremely valuable. Not only to you get info on who is visiting your site, you can also learn what pages they're visiting, and what channels they are using to get to your site. This is great for keeping your sales team busy making calls, as well as analyzing website performance. Our account manager Rosie Williams has been so helpful in setting up our filters and helping us to get the most out of the service! **What do you dislike about Lead Forensics?** It can be extremely difficult to get in touch with the actual person who was on your site. With larger companies in particular, it's like finding a needle in a haystack sometimes. Some accounts have a lot of "contacts" available, but they're generic linkedin leads from that company's accounting/marketing/sales department and getting them to transfer you to someone in purchasing who is actually looking at your product can be a real challenge. **What problems is Lead Forensics solving and how is that benefiting you?** Lead Forensics is providing leads for us in the off season from our trade shows, which is usually a time where we have bought worthless leads lists or resorted to making cold calls based on google searches. Lead Forensics is a great tool for pointing you in the right direction to reach out to interested companies first! ### 35. Product is a no-brainer, Company are an absolute pleasure to deal with **Rating:** 5.0/5.0 stars **Reviewed by:** chris d. | Chief Sales and Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2022 **What do you like best about Lead Forensics?** There is one sure fire way to be able to link your marketing efforts to your sales team and that's with Lead Forensics. Knowing what companies are on your website courtesy of the content you produce and then linking that to your crm is a no-brainer and a tool that everyone should have. Was particularly impressed with the level of Account Management received too. Happy to recommend them to anyone. **What do you dislike about Lead Forensics?** If you are on a specific ABM plan to a small set of customers then it may not be the right tool but if you have multiple verticals, countries and size of customers then it's absolutley perfect. **What problems is Lead Forensics solving and how is that benefiting you?** Marketing is the equivalent of handing out leaflets about you restaurant in the street, what LF does is then shows you who is looking in the window so your sales team can then know who to target to get them in the door. It also provides insight into campaigns so you can track the effectiveness. ### 36. Delighted with Lead Forensics Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Peter r. | Sales & Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2022 **What do you like best about Lead Forensics?** The support we have received from our CSM Cody Page and the Lead Forensics team has been invaluable in optimising the benefits we have gotten out of the application, and we can’t thank them enough. Previously, we lapsed with Lead Forensics, but the value won us back. We are particularly delighted with the Lead Manager App, which we are using as our Sales Pipeline tracker **What do you dislike about Lead Forensics?** We don't see any downsides - there is always a cost v benefit question which got answered very quickly, the value added by Cody and the CSM team. After reviewing our progress every month, the results became clear. We have seen €217K worth of business tracked through customers that have been identified through Lead Forensics - with 4 of these 6 customers generating repeat business. **What problems is Lead Forensics solving and how is that benefiting you?** 1. Identify visitors and determine whether they’re following an RFQ or sales inquiry 2. Determine our most successful landing pages, to see what works best on our site 3. Create a dynamic lead mgt/tracking system that also allows us to share with the management team ### 37. Lead Forensics or the art of generating more leads from your website **Rating:** 5.0/5.0 stars **Reviewed by:** Gregory D. | Cybersecurity, Compliance and Data Protection Officer, Electrical/Electronic Manufacturing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Lead Forensics?** Lead Forensics is an easy way for us to identify business visitors who visit our website but do not convert directly (i.e. they do not fill up a contact form or PDF download form). The LF dashboard is very clear and keeps getting better. It's effortless to filter results, sort the leads into soft leads and hot leads, and then assign them to the sales team. Moreover, it is possible to automate repetitive tasks such as classifying visitors by industry type or company size. **What do you dislike about Lead Forensics?** Overall the solution can be pretty expensive. However, if your website is designed to generate B2B leads that convert into paying customers or business opportunities, then LF is probably a no-brainer. **Recommendations to others considering Lead Forensics:** Before buying, do the maths to ensure the tool will pay for itself from the additional sales generated by your website. **What problems is Lead Forensics solving and how is that benefiting you?** Lead Forensics is an easy way to identify leads, i.e. business visitors who come to our website but, for some reason, do not convert (for instance by filling out a form). These visitors would typically fall through the cracks, and we'd never know. Thanks to Lead Forensics, we're able to catch opportunities that would otherwise be lost. Identifying hot leads based on criteria such as industry, company size, and the number of visits over time is also very helpful. **Official Response from Stu Cook:** > Hi Gregory, thank you so much for such a positive and comprehensive review! It's fantastic to see the benefits your encountering and seeing the clever ways you're utilising the software. We're thrilled to be working with you, and hope we can continue to provide value as your business continues to grow. Best, Stu ### 38. A great tool, when used properly **Rating:** 5.0/5.0 stars **Reviewed by:** Kitty N. | director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2022 **What do you like best about Lead Forensics?** It gives great insights for me on who's visiting my site so I know what efforts are delivering the right or best results as well as giving me knowledge on who to speak to so I can have much more rewarding conversations when cold calling for new business. The training I was given really improved the value I got from the tool. My training was with Olivia Roberts and she was brilliant. She was proactive, didn't just go in order of the ourse as she had planned but jumped to where she knew I would get more benefit more quickly, which I really appreciated. I'm now using the tool as part of my weekly sales processes. **What do you dislike about Lead Forensics?** I found it really difficult to use at the start. I felt I was wasting money as I wasn't actioning anything that was being tracked. I needed to be shown how to prganise the data coming in so that I could get the value from the tool **What problems is Lead Forensics solving and how is that benefiting you?** I now have a short cut to who to call when doing new business outreach as well as having a little knowledge of what they're already interested in by knowing what they've looked at on the site. ### 39. Lead forensics has helped me narrow down prospects in a great way. **Rating:** 5.0/5.0 stars **Reviewed by:** Cathrine C. | Sales Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2022 **What do you like best about Lead Forensics?** It is the detailed information it offers. It is a great deal for me to save time and resources by not going on a wild goose chase in search of prospects. With Lead forensics, I know who to look for because they were already on our property. It enables me to reach out to undecided prospects and convince them I have the right solution. Also, Holy Cull's customer service is always a click away via email. **What do you dislike about Lead Forensics?** I am pretty happy with it; it's just that sometimes the email contacts bounce could be a security system the companies put in place to avoid viruses etc. **What problems is Lead Forensics solving and how is that benefiting you?** Lead forensics assisted me in staying ahead of my prospects and leads. It allows me to see which companies visited our site and their interest, measured by pages viewed, number of visits, and industry. This enables me to search for them on Linkedin and connect with them via email, as Lead Forensics also provides me with emails. ### 40. Comprehensive and analytical tool for for cold calls and lead generation **Rating:** 4.5/5.0 stars **Reviewed by:** Trushik B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Lead Forensics?** Best platform for analyzing and generating reports/documents about the visitor's actions over your company's websites. The software includes so many unique features for keeping your websites engaged by visitors, enabling you to publish advertisements and campaigns easily. The platform also allows you to track your customers' actions and identify their interests. Easy to differentiate information from the mass of data, making your workflow easier. **What do you dislike about Lead Forensics?** The software sometimes stops responding due to heavy data or files imported into this platform. While integrating it with other third-party applications affects this software's processing and workflow. It has also been sen that some of the features available on its dashboard are of no use. **What problems is Lead Forensics solving and how is that benefiting you?** Data integration from other software is much easier for us now; we can load and import data easily and quickly without any failure. We have been able to keep track of all our visitors and store their details to communicate with them. ### 41. Do you know which companies visit your website? **Rating:** 4.5/5.0 stars **Reviewed by:** Carl S. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2022 **What do you like best about Lead Forensics?** I didn't know who visit our website, but with Lead Forensics, I got a much better overview of which companies took an interest in our products. And also could see if the people we talked to on phone actually went and looked at our products later. With all the possibilities and customization, the onboarding wouldn't have been the same without Makala Ingram showing us. **What do you dislike about Lead Forensics?** When you get this much information, you would love to get a bit more. Who are all the mobile users? Which department at that big customer was checking our site? I understand that it is impossible to track them, but that don't stop me from hoping ;) **What problems is Lead Forensics solving and how is that benefiting you?** Understand who visits our site and what products they are looking at. Sometimes we learn that a customer would like a product we didn't know they needed, and we manage to sell more to existing customers. ### 42. It's a Must-Have if you run Google Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan B. | VP, Sales Enablement, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Lead Forensics?** We run a lot of Google Ads and realize no one fills out forms anymore. In a sense, Google Ads is a loss-leader just to drive traffic to our site. We use LeadForensics to identify who they are, regardless of whether they fill out a form or not. Does it identify the person who was there? No. And they can't. Does LeadForensics know 100% of the businesses that come to our site? No, but close. It still requires legwork. Someone still has to go into LeadForensics and determine who to reach out to. Good account management services with Rosie Williams. **What do you dislike about Lead Forensics?** It's not the best integration with Salesforce. There are still a few manual steps we have to do in Operations to get the "leads" that sales identifies into Salesforce, but it's not a deal breaker. **What problems is Lead Forensics solving and how is that benefiting you?** No one fills out forms from our Google Ads, but at least with LF we know which company it was who landed on our site. ### 43. Lead Forensics is great and they are always available to help **Rating:** 5.0/5.0 stars **Reviewed by:** Hunter B. | Marketing & Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Lead Forensics?** It is nice to see website traffic from a marketing perspective. It helps us see if going to big (costly) events drives traffic to our site, which can lead to sales. Being able to "tag" possible leads that come to our site is a huge help as well. **What do you dislike about Lead Forensics?** Hello, We hope you are all aware that DC motors are becoming more expensive than AC motors. Our supplier, Motavario, has recently notified us that we must order a minimum of 200 units, as we are the only company that orders DC motors. In our past two years of custom business, we have only supplied DC motors to 2 different customers, as the balance of our systems is AC motors and controllers. So, as of January 1st, 2023, we have decided not to offer DC motor options. However, we can supply you with the units without motors, allowing you to supply your own. **What problems is Lead Forensics solving and how is that benefiting you?** Hello, We hope you are all aware that DC motors are becoming more expensive than AC motors. Our supplier, Motavario, has recently notified us that we must order a minimum of 200 units, as we are the only company that orders DC motors. In our past two years of custom business, we have only supplied DC motors to 2 different customers, as the balance of our systems is AC motors and controllers. So, as of January 1st, 2023, we have decided not to offer DC motor options. However, we can supply you with the units without motors, allowing you to supply your own. ### 44. Very Insightful and helpful - Ronni H **Rating:** 5.0/5.0 stars **Reviewed by:** Ronni H. | Business Development Manger, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Lead Forensics?** It is a way of knowing people's needs before they are certain and knowing there is likely to be an immediate need for our service, and the information is simply laid out. It is perfect to know what type of businesses are looking at us and is an excellent way to get new information on companies i hadn't even considered. Leon has been great and explained everything well and clearly. feel that i can contact him anytime for support if needs be **What do you dislike about Lead Forensics?** i dont think there is necessarily a downside - sometimes people have been sceptical as they feel like theyhave been watched but i think now everyone understands internet use is monitored so would not become a real issue. **What problems is Lead Forensics solving and how is that benefiting you?** Lead forensics i think is helping me get to companies before they shop around for competitors, as they are more likely to continue with us if i have contacted them. ### 45. Thanks for showing me the ropes! **Rating:** 5.0/5.0 stars **Reviewed by:** Joe W. | Head of Brand Development, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2022 **What do you like best about Lead Forensics?** I like the number of useful features at my disposal. As Head of Brand Development, it's vital I can track leads and report to stakeholders on traffic and statistics, Lead Forensics offers trigger reports, which again is a great way of setting up key conversion on our site. It allows me to plan further campaigns with ease. The support team are always available to answer all questions and to give further guidance when needed. **What do you dislike about Lead Forensics?** There's nothing I can really pic out that I dislike about the system, I needed further guidance when starting this role and I was new to Lead Forensics, the support was incredible and I can't fault it at all. **What problems is Lead Forensics solving and how is that benefiting you?** It allows me to collate all lead traffic in a simple way to them present to key stakeholders. It offers great insight into the types of businesses visiting the site which shows me how effective my marketing campaigns are and how I might improve. ### 46. Great insights and capability into user behaviour **Rating:** 4.0/5.0 stars **Reviewed by:** Taylor N. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2022 **What do you like best about Lead Forensics?** The information gleaned from using Lead Forensics is instrumental to helping Telemarketers or Business Development/Sales People convert leads into paying customers. The UI is intuitive and easy enough to use and the Reporting feature is great for getting quick snapshots of analytics and data. Hands down though the best part about our LF account is our Account Manager David Smith who has been extremely helpful and a capable AM since my company has been using Lead Forensics. **What do you dislike about Lead Forensics?** For me some of the UI and usability around Dashboards and Filters are a bit clunky. Most of the Analytics (Website) widgets are redundant to anyone who uses the Google Analytics suite. Sometimes too a company will be picked up Multiple times, rather than having a full display history which can make sourcing through leads more time consuming. **What problems is Lead Forensics solving and how is that benefiting you?** Our website doesn't get a lot of traffic due to our industry but also we have un-gated content that people can download without filling in a form. Lead Forensics helps us identify these Users more constructively and market to them. ### 47. Data's great, the team is better **Rating:** 4.0/5.0 stars **Reviewed by:** Joel A. | Digital Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2022 **What do you like best about Lead Forensics?** The team. Lewis has been there non-stop helping out with every annoying query and request we can think of throwing his way. While from a marketing perspective the data may have missed the mark slightly there's no doubt that the Lead Forensics team over there has tried their hardest to support us and help sales find their value in the tool. **What do you dislike about Lead Forensics?** The website. I'll be honest, once we setup the email reports I've barely ventured back into the dashboard. It's fairly basic and easy to use but it's not the easiest on the eyes and why go there when I get what I need elsewhere? **What problems is Lead Forensics solving and how is that benefiting you?** It gives sales more targets. While we know who we talk to and what they do within our communications (email, social, etc.) it's good to see which businesses are visiting the site organically and which come through from our direct comms ### 48. Lead Forensics is easy to understand and can be customised to your liking. **Rating:** 4.0/5.0 stars **Reviewed by:** Kyle W. | Marketing Apprentice, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2022 **What do you like best about Lead Forensics?** The community tab on Lead Forensics is full of helpful tips and discussions. Using the community tab as a beginner made it very easy to understand. As I began my job, Lead Forensics was one of the first things I learned. I was able to have a couple of lessons/explanations over teams from Mark Lawson who was extremely helpful and made it very easy you understand. **What do you dislike about Lead Forensics?** Lead Foreniscs for the majority of the time has been very useful. I do tend to get crashes when customising the dashboard. This happens on some platforms I have been using and means I have to refresh the page and do it again. It normally works the second time around but it can be frustrating. **What problems is Lead Forensics solving and how is that benefiting you?** Being a Marketing Apprentice, Lead Forensics has helped me with campaigns I have been doing. Being able to see the progress and people reaching the pages I have included into campaigns by using Lead Forensics makes it so much easier and it is making me more productive. ### 49. Wonderful Service from Great Experts! **Rating:** 5.0/5.0 stars **Reviewed by:** Christina B. | Brand Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2022 **What do you like best about Lead Forensics?** The real-time results and tracking parameters it gives. I really enjoy being able to follow the journey of companies throughout our website, learning how they got here, what pages they've viewed, and for how long. I also love that we can set filtered views to see what is most important to us since there is quite a bit of information. Lead Forensics is really helping us as we run campaigns to see if the companies/contact we're targeting is visiting our site and where they are going. I also really enjoy the service and the team. Corrine Anderson has been amazing! She has been there every step of the way from implementation to assisting us with our internal process for lead forensics and reviewing some of our outreach communications. She has been a vital part of our continued use and adoption of the platform! It also helps that she always has a smile on her face and is so positive and willing to help. **What do you dislike about Lead Forensics?** I think a few of the downsides are not being able to track all mobile visits (which is totally understandable) and not being able to see the Google search queries for organic traffic (again, out of LF's control!) **What problems is Lead Forensics solving and how is that benefiting you?** Lead Forensics is helping us to retrieve marketing qualified leads. It allows us to filter our view so that we can see companies within specific industries we serve, who are actively coming to and engaging with out website. We then feed these leads to the business development team for outreach. ### 50. Intuative and customizable tool, and fantastic support from LF team. **Rating:** 4.0/5.0 stars **Reviewed by:** Enya-Jade A. | Marketing Manager DK, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2022 **What do you like best about Lead Forensics?** LF is an excellent tool for seeing who is visiting and showing interest in our web pages. We have set up weekly reporting to stay on top of engaging with early funnel leads, returning customers, partners, and possible support queries. I have had a fantastic experience working with David Smith from the Lead Forensics team, both with onboarding and general setup help. David has done his utmost to answer my many questions and provide helpful best practices and knowledge sharing whenever possible. **What do you dislike about Lead Forensics?** It would be great to have more best practices, integrations or tangible next steps to better convert the anonymous/company IP data and turn it into direct workflows for Lead creation or Customer/Partner follow-up. The job title search/match feature could also be great for this with some improvement. **What problems is Lead Forensics solving and how is that benefiting you?** As mentioned, we can use the visitor information to ensure we are reaching out to companies as they show interest. LF is also great for keeping an eye on your page performance and optimizing based on live and dynamic visitor data. ## Lead Forensics Discussions - [How can we get more accurate visitor details ?](https://www.g2.com/discussions/how-can-we-get-more-accurate-visitor-details) - 2 comments, 1 upvote - [How can I integrate Lead Forensics to my email campaigns](https://www.g2.com/discussions/49562-how-can-i-integrate-lead-forensics-to-my-email-campaigns) - 1 comment, 1 upvote - [For some reason, regardless of the size of screen I am using, the top part on the Visitor List tab is always half-hidden under the welcome back banner.](https://www.g2.com/discussions/36379-for-some-reason-regardless-of-the-size-of-screen-i-am-using-the-top-part-on-the-visitor-list-tab-is-always-half-hidden-under-the-welcome-back-banner) - 1 comment, 1 upvote - [How are other users using Lead Forensics to drill down to the person looking at the website?](https://www.g2.com/discussions/33420-how-are-other-users-using-lead-forensics-to-drill-down-to-the-person-looking-at-the-website) - 1 comment, 1 upvote - [What is the best way to determine which branch of a company has visited your site?](https://www.g2.com/discussions/33391-what-is-the-best-way-to-determine-which-branch-of-a-company-has-visited-your-site) - 1 comment, 1 upvote - [View Lead Forensics pricing details and edition comparison](https://www.g2.com/products/lead-forensics/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-07-12+08%3A39%3A56+-0500&secure%5Bsession_id%5D=2ad7e303-d4bc-4341-9f61-5279b1863269&secure%5Btoken%5D=ff238bbf438d6bc2e41ff307f8c23546bd66dbd7935e48fcd1aeecce6403fce7&format=llm_user) ## Lead Forensics Integrations - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) - [GoDaddy Website Builder](https://www.g2.com/products/godaddy-website-builder/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [monday CRM](https://www.g2.com/products/monday-crm/reviews) - [Odoo ERP](https://www.g2.com/products/odoo-odoo-erp/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Lead Forensics Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Data Availability** - Contact Data Availability - Offline Data **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Lead Intelligence** - Account-level Insights - Lead Analysis **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Lead Management** - Segmentation - Account Identification **Marketing Campaigns** - Media Attribution - Customization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy ## Top Lead Forensics Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,876 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) - 4.4/5.0 (624 reviews) - [Foundry Intent](https://www.g2.com/products/foundry-intent/reviews) - 4.3/5.0 (144 reviews)