Lead Forensics Reviews & Product Details

The information I gather from Lead Forensics is not something we have had access to in the previous years.

For me in marketing it is used for the geographical purposes as well as for retargeting purposes.

The UI is very intense and can take a minute to get used to but I love that they have videos available to click on at each step.

The ROI is always mentioned in meetings which is hard for us to define since it is mainly used for marketing purposes.

Pricing is fair for what the software does.

I love that Jacki is available at all times. Monthly meetings to ensure they are covering everything is something not every company is willing to do. Review collected by and hosted on G2.com.

Not much I dislike, The main thing with this software is the same as most. You just need to learn the software. Review collected by and hosted on G2.com.

From a marketing perspective, Lead Forensics turns anonymous website visits into identifiable opportunities. It gives our sales team real, actionable data, including what potential customers are interested in and how often they return to the site. That level of insight is incredibly valuable.

It also provides clear visibility into where our traffic is coming from, allowing me to evaluate keyword performance and make informed adjustments to our Google Ads campaigns.

Beyond the platform itself, the support team at Lead Forensics is outstanding. The software is powerful, but their guidance ensures we are fully utilizing its capabilities.

We are also using the Lead Forensics AI chatbot on our website, which has significantly improved the user experience. It helps visitors quickly find the information they need while guiding them toward taking action, such as submitting a contact form. Once again, the support behind this tool has been exceptional. Review collected by and hosted on G2.com.

Honestly, it is difficult to find any real drawbacks with Lead Forensics. The only challenge I have encountered is when dealing with larger companies. Since the platform does not identify the specific individual visiting the site, it can make it more difficult to pinpoint and reach the right contact. Review collected by and hosted on G2.com.

Lead Forensics is an excellent tool for monitoring website traffic and turning that data into meaningful leads. The matched data is accurate and helps confirm the identity of the visiting entity as well as their location. Overall, it feels like an essential part of the toolbox for any sales or business development executive. Review collected by and hosted on G2.com.

Whilst Lead Forensics provides accurate data about web visitors in terms of organisation and location, including date/time, it relies on matching IP addresses. This works well for visitors from companies with a static IP, but if someone is working from home, data protection regulations can prevent IP addresses from being identified. As a result, those visitors cannot be tracked or matched accurately. Review collected by and hosted on G2.com.

You get allocated an account manager who is always free for frequent meetings and training with flexible hours. There are multiple training sessions that help get accommodated with the system which is very easy to use with a good user interface. The team are extremely helpful with frequent checkups and constant support. The website is very effective and can be altered to suit individual needs. The website is really simple to integrate to the website and shows in depth analytics of each page. The website is both helpful for allocating leads and gathering intel on marketing, showing what marketing campaigns work well and where they leads customers to. Review collected by and hosted on G2.com.

One slight issue was at first a lot of customers were visiting the website just for service or parts numbers. However, I worked with my account manger to change the leads allocated to try to decrease the likelihood of this issue. Review collected by and hosted on G2.com.

We use Lead Forensics to support the outbound sales process and better understand who we're driving to our website. It helps fill information gaps in the sales process, giving us insights into which parts of our website resonate with audiences. We really like the combination of website intent data with contact data, which aids our sales team's outbound efforts by helping them take action based on companies engaging with our website. The customer service team has been a great help too, assisting us proactively in understanding best practices and tailoring Lead Forensics to our sales and marketing processes, ensuring we optimize the system. The initial setup was very easy too. Special mention to Dee and Ryan in the Lead Forensics team. Review collected by and hosted on G2.com.

It's too early to say. Review collected by and hosted on G2.com.

This tool excels at showing you which companies have visited your website, what they viewed, and how long they spent on each item. I find it very user-friendly, making it simple to reach out to potential leads. It’s also valuable for customer service and upselling to existing customers. The daily and weekly email summaries help me stay updated on website activity without taking up too much of my time, allowing me to respond quickly to new leads. Jack, our Customer Success Manager, is always helpful and provides individual support to clarify data and generate reports. The virtual group training sessions I’ve attended have been well-structured and thoughtfully implemented, offering plenty of insights and actionable ideas. Review collected by and hosted on G2.com.

One of the most time-consuming aspects of using the software is researching a contact. Since we often interact with many individuals within a business, it can be challenging to determine exactly who was viewing the website. The Catering Managers, who are usually our primary contacts, are rarely listed among the available contacts or on LinkedIn. As a result, I often find myself having to make phone calls without knowing the specific person to ask for. Review collected by and hosted on G2.com.

I like how Lead Forensics is easy to use and has a simple platform. The account managers are accessible, which I appreciate. The platform also offers a lot of features, including reporting, finding contacts, and helping understand ICP and markets better, which aids in directing marketing and sales activities. I also like that the team is always on hand and ready to help, complemented by our monthly calls. The initial setup was very simple, and an account manager walked us through it in detail. Once we were happy, Lead Forensics customized the platform as we wanted. Review collected by and hosted on G2.com.

I think perhaps the fact you have to pay extra for integration could be improved. Some of the other competitors offer this as part of the service. Perhaps slightly higher rates but integration is standard within those fees. Review collected by and hosted on G2.com.

The user-friendly interface and the ability to transfer data into our CRM are both really helpful. Having visibility into which businesses are visiting our website gives us more opportunities to nurture leads, especially in what we class as the discovery phase. We can also see when our competitors are viewing specific pages and information, which is useful. Review collected by and hosted on G2.com.

Sometimes the contact data isn’t fully accurate, and the process of transferring that data into our CRM could be improved. There can sometimes be glitches in the software when transferring data and it doesn't arrive in our CRM. Review collected by and hosted on G2.com.

It helps get me accurate and relevant data. Also the customers support is very good. Tom is amazing in helping us whenever we need him. Review collected by and hosted on G2.com.

I honestly don’t think there are any real downsides. The only thing I’ve noticed is that using the filters and similar options can be a bit difficult at times. Review collected by and hosted on G2.com.

I thing I like best how all the information is in one place and that I can go back to any date if i miss a company. I also like that you can have it on one day so you can see the companies that come on as and when. This way i can catch the companies that look on our website while they are still on. Review collected by and hosted on G2.com.

I don’t particularly appreciate it when it shows me companies that have nothing to do with what I’m selling. Review collected by and hosted on G2.com.