Lead Forensics Reviews & Product Details

In today's fast-paced world, real-time, human-to-human engagement is crucial. Did you know that 84% of B2B buyers purchase from the first organization they interact with? Yet, many B2B companies struggle to react quickly to opportunities. Lead Forensics changes the game, enabling businesses to engage with their B2B website visitors faster than ever, right when they're most engaged - while visiting your website. Lead Forensics provides all the intelligence needed to start valuable, relevant, and meaningful conversations in real-time. Identify who your B2B website visitors are, where they come from, what they're looking at, and their stage in your sales pipeline. Route opportunities directly to an Account Manager to delight B2B prospects with proactive engagement. Direct existing B2B prospects to their sales representative and fuel marketing automation with highly engaged new B2B prospects. With Lead Forensics, uncover the potential of the 98% of your B2B website visitors who never inquire with you. Established in 2009, Lead Forensics operates globally with over 60,000 users worldwide. Our team of over 400 dedicated SaaS specialists are in Scottsdale, Atlanta, Portsmouth, Bournemouth and Bristol. Lead Forensics wholly owns our matched IP database—our crown jewels—which sets us apart by providing maximum value to every customer. Our database can identify millions of IP addresses and B2B contacts, ensuring the highest data quality in the industry. Because we own our database, all data is rigorously cleansed and undergoes intensive verification processes. What's under the hood matters, and in side-by-side comparisons, Lead Forensics delivers the highest quality and volume of matched B2B website visitors. Our user-intuitive dashboard offers granular detail and insightful reporting. The result? A solution our customers can trust, with proven ROI and a commitment to delivering industry-leading B2B website visitor intelligence that helps our customers grow.

Product Website

Seller

Lead Forensics

Languages Supported

English

Product Description

Lead Forensics is the essential software in B2B marketing, instantly know who is visiting your website and get contact info. Try for free.

Overview by

Lilah Waite

Discussions

Lead Forensics Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

Lead Forensics Integrations

(18)

Verified by Lead Forensics

Lead Forensics Media

Lead Forensics Demo - Lead Forensics Dashboard

Lead Forensics unlocks the secrets of your website's visitors. Discover who they are, where they come from, and what captures their attention—all in real-time. Dive into detailed firmographics for every business visitor, and gain instant insights to elevate your marketing strategy. Understand you...

Lead Forensics Demo - Lead Forensics Visitor List

Experience the allure of real-time insights with Lead Forensics. Instantly identify which businesses are visiting your website and categorize them by their stage in your sales pipeline. Tailor your actions based on each visitor profile to spark meaningful engagement. Dive deep into their interest...

Lead Forensics Demo - Lead Forensics Visitor Journey Insight

Unveil the magic behind your most successful marketing campaigns with Lead Forensics. Identify which tactics are driving high-value opportunities to your website and track their evolution over time. Monitor the performance of social media, PPC, SEO, and other referral sources to optimize your str...

Lead Forensics Demo - Lead Forensics Provides Detailed Firmographics

Unlock the power of detailed firmographics with Lead Forensics. Qualify and score each visitor based on their perfect fit for your business. Grasp the size and scope of every visitor, pinpoint their location, and access their contact information effortlessly. Utilize automated lead scoring tailor...

Official Downloads

(3)

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The Future is First: How to move your organization towards first-party data

Lead Forensics Reviews (966)

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Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/6/2025

"Does the job it set out to do for us, nice people"

3.5/5

What do you like best about Lead Forensics?

Lead Forensics provides us with the data we need it to. We are using it for a very specific thing - just assessing which companies are reaching certain websites and when, and for this, it does the job fine. We've got alerts set up for when our targets reach the site and that works great.

Also, our customer rep is great - really helpful if I need any help with anything, and keen to make sure we get the most out of the platform. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

The UI is clunky and really slow. It's also not super CLEAR - I'm sure there's more that the tool can do (based on how many options/dropdowns there are) but it is too overwhelming to work out. Review collected by and hosted on G2.com.

Lauren T.

Executive Assistant to the Managing Director

Small-Business (50 or fewer emp.)

11/27/2025

"Exceptionally User-Friendly with Outstanding Support"

5/5

What do you like best about Lead Forensics?

How accessible it is and user friendly! Plus the support team (Sac) are invaluable Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

There is nothing I can say I dislike at present Review collected by and hosted on G2.com.

Jasmin A.

Marketing Manager

Small-Business (50 or fewer emp.)

8/21/2025

"Love the ability to pull back the curtain"

4/5

What do you like best about Lead Forensics?

I love the ease of using Lead Forensics and have been using it every day since we've implemented it. I only need to log on and I can immediately see who has been visiting our website on the company level. And with a bit of analysis, I can see who would be worth prospecting,. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

After almost 2 years of use, there's still a lack of contacts for our specific target audience although it's hard to fault Lead Forensics as sourcing contact data is more and more difficult with the increasing number of privacy laws coming into effect worldwide. It's also tough to filter contacts from multinational companies that are more local to us (eg. they'll also show contacts from other countries) Review collected by and hosted on G2.com.

S G.

Marketing Manager Europe Division

Small-Business (50 or fewer emp.)

6/4/2025

"Exceptional Support and Data Insights"

5/5

What do you like best about Lead Forensics?

Jack at Lead Forensics is absolutely amazing - he does not just provide technical help, he truly thinks alongside us as a strategic partner. What sets him apart is his proactive approach to helping us understand our data and plan for future success. He takes the time to analyse our results with us and provides actionable insights that have directly contributed to our growth. The platform's ability to identify website visitors and turn anonymous traffic into qualified leads has been game-changing for our business development efforts. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

While the platform is powerful, there was initially a learning curve to fully understand all the features and get the most out of the data. Some of the more advanced reporting features could be more intuitive for new users getting started with lead identification technology. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

Lead Forensics is solving our biggest challenge of identifying anonymous website visitors and converting them into qualified prospects for our sales team. Previously, we had significant website traffic but no way to know which companies were genuinely interested in our services. This left our internal sales team working with cold leads and struggling to prioritise their outreach efforts.

Now, Lead Forensics helps our internal sales team qualify leads by providing detailed company information about website visitors, including which pages they viewed and how long they engaged with our content. This intelligence allows our sales team to approach prospects with relevant, personalised messaging based on their demonstrated interest. The result is higher conversion rates, more efficient use of sales resources, and shorter sales cycles. Review collected by and hosted on G2.com.

Response from Reviews LF of Lead Forensics

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Thank you so much for your incredible feedback! We're thrilled to hear that Jack has made such a meaningful impact as both a technical expert and a strategic partner. His proactive approach and dedication to your success reflect exactly what we aim to deliver at Lead Forensics.

It’s fantastic to know that the platform’s insights are driving real growth in your business development efforts. We’re excited to continue supporting your journey and celebrating more wins together.

We have also taken on board your feedback about getting to grips with some of the more advanced reporting features and our product team are releasing regularly updates and 'how to' videos to make this more intuitive.

Best regards

Dawn

Scott G.

Business Development Manager

Mid-Market (51-1000 emp.)

7/21/2025

"Lead Forensics is a must for all businesses."

5/5

What do you like best about Lead Forensics?

It doesn't get any simpler to use with website hits listed in real time and the reports send out weekly giving us the information we need to generate more enquiry's. I use the look up function to see who is working within the business and send the details over to our CRM. I use this most days to help me see who's hit the website and the search engine used. Very easy to integrate into other systems and very quick to setup. Any questions and support help me every time. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

Nothing ! Love it. wish other systems where this easy. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

10/28/2025

"Powerful Insights for Marketing & Sales"

4.5/5

What do you like best about Lead Forensics?

Lead Forensics delivers really powerful insights for marketing and sales. I've used it across a few different organizations it has always provided value. From a marketing perspective it provides real-time insights into who is visiting your site, what content they are consuming and what site if any referred them. You can also see at a glance how many times they've visited and see a history of all visits. For sales, I love the daily reports to help them generate new leads and opportunities. Our account manager Nick has always been committed to helping us utilise the product to its fullest potential and never hesitates to offer training, etc. when needed which has been great. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

Not a lot honestly but I do notice it does tag incorrect companies from time to time. Review collected by and hosted on G2.com.

Lee E.

Marketing Manager & Business Growth

Mid-Market (51-1000 emp.)

10/28/2025

"Offers Fresh Client Insights and Valuable Business Context"

5/5

What do you like best about Lead Forensics?

It gives us a different perspective to view our clients needs/wants, also gives is context as to what new businesses may want from us. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

For me, the layout/design seems a bit out-dated Review collected by and hosted on G2.com.

Mark W.

Sales Supervisor

Small-Business (50 or fewer emp.)

11/26/2025

"User-Friendly Interface and Quality Contact Summaries"

5/5

What do you like best about Lead Forensics?

User friendly interface, filter customization, simple procedure to add users, quality information and succinct summaries of contacts, outstanding customer support Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

Occasionally, the email contacts are outdated Review collected by and hosted on G2.com.

Verified User in Medical Devices

Mid-Market (51-1000 emp.)

10/20/2025

"Excellent Lead Generation Tool with Powerful Insights and Great Support"

5/5

What do you like best about Lead Forensics?

Lead Forensics has been a fantastic addition to our tech stack. It's incredibly easy to use, and the insights we get on our website visitors are truly powerful. We've found it particularly useful for optimizing our paid advertising campaigns, as it helps us understand which companies are engaging with our ads. The ability to purchase contacts from these organisations has also allowed us to set up targeted follow up nurture email campaigns.

Beyond the software, the customer support is excellent. Our monthly check-ins with our Customer Success Manager are invaluable - they are proactive, helpful, and ensure we're getting the most out of the platform. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

Their contact database isn't always the most up to date. After we purchase contacts to add them to an email cadence, quite a few seems to hard bounce, meaning the emails no longer exist. Review collected by and hosted on G2.com.

Helen T.

Senior Sales Associate

Small-Business (50 or fewer emp.)

5/19/2025

"Review of Lead Forensics"

5/5

What do you like best about Lead Forensics?

Our experience with Lead Forensics has been consistently positive. The platform is intuitive, reliable, and provides valuable insights into website visitor behavior, making it a strong asset for any marketing or sales team.

What truly stands out is their exceptional support network. The team is professional, knowledgeable, and always quick to assist, ensuring we get the most from the platform.

Lead Forensics has proven to be more than just a software provider, they are a trusted and responsive partner. Highly recommended for businesses looking to better understand and engage their website visitors. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

Very satisfied, no issues to report at all Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

One of the key benefits of using Lead Forensics is the visibility it provides into website traffic. Being able to identify the businesses visiting our site, along with their behavior and engagement, has opened up valuable opportunities for our team. It enables us to follow up with warm prospects, tailor our outreach more effectively, and uncover interest that might have otherwise gone unnoticed. This insight bridges the gap between anonymous web traffic and real sales opportunities, giving us a competitive edge. Review collected by and hosted on G2.com.