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At a Glance
Market Segments
Small-Business (61.2% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
Variable Priced upon Website Traffic Volumes
Contact Us 1 Seat
Lead Forensics
Star Rating
(966)4.4 out of 5
Market Segments
Small-Business (61.2% of reviews)
Pros & Cons
Entry-Level Pricing
Variable Priced upon Website Traffic Volumes
Learn more about Lead ForensicsZoomInfo Sales
Star Rating
(8,926)4.5 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ZoomInfo Sales excels in Ease of Use with a score of 8.8, making it a preferred choice for teams looking for a user-friendly interface. In contrast, Lead Forensics, with a score of 8.5, is noted for being slightly less intuitive, which may require additional training for new users.
- Reviewers mention that ZoomInfo Sales offers superior Contact Data Availability (8.4) compared to Lead Forensics (7.9). Users appreciate the extensive database and accuracy of contact information provided by ZoomInfo, which is crucial for effective lead generation.
- G2 users highlight the Quality of Support as a strong point for Lead Forensics, scoring 9.1, which is higher than ZoomInfo Sales at 8.7. Reviewers often commend Lead Forensics for their responsive customer service and helpful resources.
- Users on G2 indicate that ZoomInfo Sales shines in Account-level Insights with a score of 8.5, providing detailed analytics that help in understanding customer behavior. Lead Forensics, while close at 8.4, does not offer the same depth of insights, which some users find limiting.
- Reviewers mention that both products perform well in Segmentation, scoring equally at 8.4. However, users of ZoomInfo Sales appreciate the advanced filtering options that allow for more precise targeting of leads.
- Users report that ZoomInfo Sales has a slight edge in Integrations (8.7) compared to Lead Forensics (8.1). Reviewers often highlight the seamless integration with CRM systems, which enhances workflow efficiency and data management.
Pricing
Entry-Level Pricing
Lead Forensics
Bespoke According to Website Visitor Volumes
Variable
Priced upon Website Traffic Volumes
To ensure a right sized solution for each of our clients, our pricing model is based upon relevant B2B traffic to a website or specified web pages. We offer a free trial period to ascertain the traffic volumes over a one week period. After which time, we will produce a bespoke proposal tailored to your business and your visitor traffic levels. We are committed to producing the right package and proposal for your business, which is why we don't have an off the shelf pricing model.
Let's work together to determine your business requirements and your traffic volumes, and get a proposal sized according to your traffic, aligned with your business goals and calculated ROI forecast.
- Based upon traffic volumes
- Full access
- Unlimited users / seats
ZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Lead Forensics
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.5
719
8.7
7,314
Ease of Use
8.5
729
8.8
7,392
Ease of Setup
8.7
418
8.9
2,141
Ease of Admin
8.5
269
8.7
1,475
Quality of Support
9.2
709
8.7
6,536
Has the product been a good partner in doing business?
8.7
269
8.6
1,491
Product Direction (% positive)
8.5
671
8.7
7,076
Features by Category
Data Availability
Not enough data
8.3
4271
|
Verified
Not enough data
8.5
4241
|
Verified
Not enough data
8.2
2897
|
Verified
Not enough data
7.9
410
Data Accuracy
Not enough data
7.7
4269
|
Verified
Not enough data
8.2
4224
|
Verified
Not enough data
7.9
403
Agentic AI - Sales Intelligence
Not enough data
7.3
133
Not enough data
7.6
133
Not enough data
7.3
133
Not enough data
7.4
134
Not enough data
7.4
134
Not enough data
7.6
133
Platform
Not enough data
7.8
426
Not enough data
8.6
1323
|
Verified
Not enough data
8.6
1620
|
Verified
Not enough data
8.2
1366
|
Verified
Not enough data
7.7
1058
|
Verified
Not enough data
8.2
1241
|
Verified
Features
Not enough data
8.4
3407
|
Verified
Not enough data
8.4
3419
|
Verified
Not enough data
8.0
3169
|
Verified
Not enough data
8.3
3445
|
Verified
Not enough data
8.6
4174
|
Verified
Not enough data
8.1
3338
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
2704
|
Verified
Not enough data
7.8
1245
|
Verified
Lead Intelligence
Not enough data
8.6
1272
|
Verified
Not enough data
8.7
1300
Not enough data
8.6
1282
Lead Management
Not enough data
8.6
1261
Not enough data
8.3
1224
Not enough data
8.8
1312
Marketing Campaigns
Not enough data
8.0
1108
Not enough data
7.9
1098
Not enough data
7.9
1054
Not enough data
8.1
1100
Not enough data
8.3
1152
Campaign Execution
Not enough data
8.0
1070
Not enough data
8.6
1210
Not enough data
8.5
1195
Not enough data
8.3
1151
Agentic AI - Account Data Management
Not enough data
7.7
34
Not enough data
7.6
34
Not enough data
7.4
34
Not enough data
7.5
34
Not enough data
7.5
33
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
335
Not enough data
8.6
468
|
Verified
Not enough data
8.5
465
Not enough data
8.0
439
|
Verified
Organization
Not enough data
8.3
453
Not enough data
8.5
474
Not enough data
8.5
464
|
Verified
Performance Analysis
Not enough data
8.3
458
Not enough data
8.3
453
|
Verified
Sales Analysis
Not enough data
8.0
444
Not enough data
8.3
453
Generative AI
Not enough data
7.9
264
Not enough data
7.9
264
Agentic AI - AI Sales Assistant
Not enough data
8.1
31
Not enough data
8.1
31
Not enough data
8.3
31
Not enough data
8.1
30
Not enough data
7.9
30
Not enough data
8.1
30
Not enough data
8.2
30
Integrated Workflows
Not enough data
8.1
914
|
Verified
Not enough data
8.2
922
|
Verified
Not enough data
7.7
886
|
Verified
Not enough data
8.0
864
Not enough data
8.6
930
|
Verified
Not enough data
7.8
862
|
Verified
Not enough data
8.1
880
Repeatability and Reportability
Not enough data
8.3
891
|
Verified
Not enough data
8.3
891
|
Verified
Not enough data
8.3
874
|
Verified
Not enough data
8.1
870
Not enough data
7.5
821
AI and Automation
Not enough data
8.3
868
Not enough data
8.4
879
|
Verified
Not enough data
7.9
828
Not enough data
8.5
878
Not enough data
7.9
820
Generative AI
Not enough data
7.5
660
Agentic AI - Sales Engagement
Not enough data
7.8
59
Not enough data
8.1
59
Not enough data
8.1
58
Not enough data
8.0
59
Not enough data
7.8
58
Not enough data
7.8
57
Not enough data
8.0
58
Dialing Options
Not enough data
8.9
120
|
Verified
Not enough data
8.7
120
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.4
115
|
Verified
Not enough data
8.4
111
|
Verified
Automation
Not enough data
8.3
102
Not enough data
Feature Not Available
Not enough data
8.5
105
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.9
164
8.4
1047
Feature Not Available
8.6
1045
7.4
108
7.7
710
Platform Additional Functionality
8.1
126
8.7
1012
8.2
123
8.4
756
7.9
101
8.1
703
8.7
139
8.5
784
8.9
137
8.3
792
Lead Intelligence
Not enough data
8.6
1288
Not enough data
8.6
1278
|
Verified
Not enough data
8.5
1309
|
Verified
Not enough data
8.5
1242
Not enough data
8.7
1266
Agentic AI - Lead Intelligence
Not enough data
7.6
82
Lead Monitoring
Not enough data
8.8
1423
|
Verified
Not enough data
8.7
1353
|
Verified
Not enough data
8.6
1324
|
Verified
Agentic AI - Lead Capture
Not enough data
7.9
57
Not enough data
7.8
58
Data Capture
Not enough data
8.0
906
Not enough data
8.6
1288
|
Verified
Not enough data
8.1
1213
|
Verified
Not enough data
8.6
1345
|
Verified
Analytics
Not enough data
8.8
1440
|
Verified
Not enough data
8.5
1323
|
Verified
Customization
Not enough data
8.2
1165
|
Verified
Not enough data
8.2
1216
|
Verified
Not enough data
8.1
1187
|
Verified
Not enough data
8.7
1367
|
Verified
Data collection
Not enough data
8.1
645
Not enough data
8.5
768
|
Verified
Not enough data
8.5
755
|
Verified
Not enough data
8.7
793
|
Verified
Not enough data
8.7
775
|
Verified
Segment Trending
Not enough data
8.3
704
|
Verified
Not enough data
8.1
670
Not enough data
8.1
656
|
Verified
Not enough data
8.1
678
Analysis
Not enough data
8.2
701
Not enough data
8.5
738
|
Verified
Not enough data
8.6
760
|
Verified
Platform
Not enough data
8.9
829
|
Verified
Not enough data
8.7
776
|
Verified
Not enough data
7.9
672
|
Verified
Not enough data
8.4
749
|
Verified
Not enough data
8.3
704
|
Verified
Not enough data
8.4
698
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
38
Not enough data
7.3
38
Generative AI
Not enough data
7.7
617
Not enough data
7.4
615
Agentic AI - Email Verification
Not enough data
8.2
65
Agentic AI - Lead Mining
Not enough data
7.2
65
Not enough data
7.0
66
Agentic AI - Visitor Identification
7.2
129
8.1
24
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.3
13
Not enough data
7.8
13
Not enough data
7.8
13
Not enough data
7.4
13
Not enough data
7.6
13
Not enough data
7.6
13
Not enough data
7.6
13
Agentic AI - Email Tracking
Not enough data
8.4
25
Not enough data
8.2
26
Not enough data
8.4
26
Not enough data
8.3
26
Not enough data
8.6
25
Not enough data
8.5
24
Not enough data
8.8
24
Analytics
Not enough data
8.6
511
Not enough data
8.6
505
Not enough data
8.6
467
Customizations
Not enough data
8.8
514
Not enough data
8.9
501
Not enough data
8.7
519
Not enough data
8.6
502
Not enough data
8.6
509
Generative AI
Not enough data
8.2
299
Agentic AI - Outbound Call Tracking
Not enough data
7.8
15
Not enough data
8.0
15
Calling
Not enough data
8.1
288
|
Verified
Not enough data
8.6
271
|
Verified
Not enough data
8.5
290
|
Verified
Not enough data
8.5
300
|
Verified
Not enough data
8.3
13
Contacts
Not enough data
8.6
259
|
Verified
Not enough data
8.7
289
|
Verified
Not enough data
8.8
293
|
Verified
Insights
Not enough data
8.4
289
|
Verified
Not enough data
8.6
294
|
Verified
Not enough data
8.2
286
|
Verified
Not enough data
8.5
296
|
Verified
Not enough data
8.6
290
Not enough data
8.2
13
Agentic AI - Marketing Account Intelligence
7.2
41
8.2
19
6.9
41
8.3
19
7.0
41
7.9
18
7.0
40
8.0
19
Lead Intelligence
Feature Not Available
8.4
982
8.4
207
8.5
1002
8.6
221
8.4
973
Lead Management
8.4
206
8.4
915
Feature Not Available
8.2
654
8.6
224
8.5
927
Marketing Campaigns
Feature Not Available
8.2
127
Feature Not Available
Feature Not Available
8.0
169
Feature Not Available
Feature Not Available
8.2
130
8.4
202
8.0
335
Data Availability - Marketing Account Intelligence
8.1
93
8.6
73
Data Accuracy - Marketing Account Intelligence
8.1
93
8.5
74
Categories
Categories
Shared Categories
Lead Forensics and ZoomInfo Sales are categorized as Visitor Identification, Marketing Account Intelligence, and Buyer Intent Data Providers
Unique Categories
Lead Forensics has no unique categories
ZoomInfo Sales is categorized as AI Sales Assistant, Sales Intelligence, Account Data Management, Lead Mining, Lead Intelligence, Lead Capture, Sales Engagement, Email Verification, Market Intelligence, Email Tracking, Salesforce AppExchange Apps, Auto Dialer, and Outbound Call Tracking
Reviews
Reviewers' Company Size
Lead Forensics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.9%
Information Technology and Services
9.1%
Marketing and Advertising
7.1%
Mechanical or Industrial Engineering
4.9%
Manufacturing
4.4%
Other
62.7%
Computer Software
24.4%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.8%
Telecommunications
3.4%
Other
40.4%
Alternatives
Discussions
How can we get more accurate visitor details ?
2 Comments
ED
this would be helpful for larger organisations! Read more
For some reason, regardless of the size of screen I am using, the top part on the Visitor List tab is always half-hidden under the welcome back banner.
1 Comment
LW
Hi Wayne, let me get someone to look at that for you! I'll have your CSM reach out directly to resolve. Many thanks Lilah, Lead ForensicsRead more
Do please send me a help sheet for printing the page I want :-)
1 Comment
LW
Hi Nicola, I'll have your CRM reach out to you to help you with this question! They will be in touch shortly! Regards LilahRead more
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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