--- title: Lead Forensics Reviews meta\_title: Lead Forensics Reviews, Features, and Pricing 2026 meta\_description: Learn more about Lead Forensics features and pricing through reviews from real, verified G2 users. aggregate\_rating: rating\_value: 4.4 review\_count: 1156 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation ---

# Lead Forensics Reviews & Product Details

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In today's fast-paced world, real-time, human-to-human engagement is crucial. Did you know that 84% of B2B buyers purchase from the first organization they interact with? Yet, many B2B companies struggle to react quickly to opportunities. Lead Forensics changes the game, enabling businesses to engage with their B2B website visitors faster than ever, right when they're most engaged - while visiting your website. Lead Forensics provides all the intelligence needed to start valuable, relevant, and meaningful conversations in real-time. Identify who your B2B website visitors are, where they come from, what they're looking at, and their stage in your sales pipeline. Route opportunities directly to an Account Manager to delight B2B prospects with proactive engagement. Direct existing B2B prospects to their sales representative and fuel marketing automation with highly engaged new B2B prospects. With Lead Forensics, uncover the potential of the 98% of your B2B website visitors who never inquire with you. Established in 2009, Lead Forensics operates globally with over 60,000 users worldwide. Our team of over 400 dedicated SaaS specialists are in Scottsdale, Atlanta, Portsmouth, Bournemouth and Bristol. Lead Forensics wholly owns our matched IP database - our crown jewels - which sets us apart by providing maximum value to every customer. Our database can identify millions of IP addresses and B2B contacts, ensuring the highest data quality in the industry. Because we own our database, all data is rigorously cleansed and undergoes intensive verification processes. What's under the hood matters, and in side-by-side comparisons, Lead Forensics delivers the highest quality and volume of matched B2B website visitors. Our user-intuitive dashboard offers granular detail and insightful reporting. The result? A solution our customers can trust, with proven ROI and a commitment to delivering industry-leading B2B website visitor intelligence that helps our customers grow.

* * *

Product Website
Lead Forensics
Seller
[Lead Forensics](https://www.g2.com/sellers/lead-forensics)
Discussions
[Lead Forensics Community](https://www.g2.com/products/lead-forensics/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Lilah Waite

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

1 month

[
View More Pricing Information
](https://www.g2.com/products/lead-forensics/pricing)

## Lead Forensics Integrations
(18)

What do users say about integrations?

Verified by Lead Forensics

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Agentforce Marketing (formerly Salesforce Marketing Cloud)

](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Agentforce Sales (formerly Salesforce Sales Cloud)

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Apollo.io

](https://www.g2.com/products/apollo-io/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Cognism

](https://www.g2.com/products/cognism/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Dynamics 365 Sales

](https://www.g2.com/products/dynamics-365-sales/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Sales Hub

](https://www.g2.com/products/hubspot-sales-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Loxo

](https://www.g2.com/products/loxo/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

monday CRM

](https://www.g2.com/products/monday-crm/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Odoo ERP

](https://www.g2.com/products/odoo-odoo-erp/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Pipedrive

](https://www.g2.com/products/pipedrive/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Salesforce Headless 360 Platform (formerly Salesforce Platform)

](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

WordPress.com

](https://www.g2.com/products/wordpress-com/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

WordPress.org

](https://www.g2.com/products/wordpress-org/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zoho CRM

](https://www.g2.com/products/zoho-crm/reviews)

Show More

 ![Katie F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katie F.")
KF

Katie F.

Business Development Manager

Small-Business (50 or fewer emp.)

7/3/2026

"Clear Website Visitor Insights Seamlessly Linked to Our CRM"

4/5

What do you like best about Lead Forensics?

It is useful to be able to see who is visiting our website, the pages they are visiting and that it is all linked to our CRM for ease Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

The least helpful aspect of Lead Forensics is that it identifies companies visiting our website rather than the specific individual, so it can sometimes be difficult to determine who within the organisation is interested. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

Lead Forensics is helping us identify organisations that are engaging with our website but may not have completed an enquiry form or contacted us directly. This provides greater visibility of potential prospects, helps us prioritise business development activity, and allows us to have more informed conversations with organisations already showing an interest in our services. As a result, we are uncovering opportunities that may otherwise have gone unnoticed and making our outreach more targeted and efficient. Review collected by and hosted on G2.com.

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Response from Reviews LF of Lead Forensics

[Editedit](https://www.g2.com/survey_responses/lead-forensics-review-13062359/official_response/edit)

Thank you for your feedback, Katie. We’re pleased to hear that the visibility into website visitor activity and seamless CRM integration are helping your team identify opportunities and work more efficiently.

We also appreciate your comments around identifying specific individuals. While privacy regulations can limit this level of detail, we’re continually working to provide the most valuable insights possible to help inform outreach and business development efforts.

Current UserValidated ReviewerSource: Organic

 ![Emily P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily P.")
EP

Emily P.

Marketing Project Strategist

Mid-Market (51-1000 emp.)

7/22/2026

"Great for Lead Insights, But Requires Active Effort"

4/5

What do you like best about Lead Forensics?

I find Lead Forensics' interface works well , it is easy to set up alerts and filters. It's valuable for filling gaps in contacts where we have a relationship with a business but need more contacts or giving contacts for companies that are brand new to us. The support from our account manager is very good, he is always ready to help onboard new starters and gives good ideas to help get the most from the system. It's great that you can have as many users as you want without additional cost. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

It does take time to find the right contacts, and you need a team who wants to hunt. It doesn't just spoon-feed you, you have to put effort in. Additionally, I would warn others about the auto-renew policy that kicks in 3 months before the end of the contract. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

I use Lead Forensics to identify prospects visiting our website, nurturing leads, and for business development. It provides warmer leads and fills gaps in contacts, helping to reinforce relationships. Review collected by and hosted on G2.com.

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Response from Reviews LF of Lead Forensics

[Editedit](https://www.g2.com/survey_responses/lead-forensics-review-13141989/official_response/edit)

Thank you for your feedback, Emily. We’re delighted to hear Lead Forensics is helping you identify warmer opportunities, expand your contact network, and support business development efforts. It’s great to know the platform’s filters, alerts, and unlimited user access are delivering value, and that your Customer Success Manager’s support is helping your team get the most from the system.

Validated ReviewerSource: Organic

 ![Ben M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben M.")
BM

Ben M.

Regional Specification and Sales Manager

Mid-Market (51-1000 emp.)

7/9/2026

"Clear Lead Visibility That Helps Reopen Opportunities"

4/5

What do you like best about Lead Forensics?

Clear visibility of active opportunities has improved my timing when approaching potential new clients. On a few occasions, I’ve assumed an opportunity was cold, only for it to appear on my Lead report and reopen doors I’d thought were closed. I know exactly when i am getting the email each week and have some time set to digest the data and how to utilise best. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

no specific dislikes with the product/service itself, more how we utilise and action the leads could improve at times. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

It uncovers opportunities that would normally be missed without the service. It also makes leads visible that I might otherwise have overlooked or dismissed as unimportant. Review collected by and hosted on G2.com.

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Response from Reviews LF of Lead Forensics

[Editedit](https://www.g2.com/survey_responses/lead-forensics-review-13084941/official_response/edit)

Thank you for your feedback. We’re delighted to hear Lead Forensics is helping you spot and re-engage opportunities that may otherwise have been overlooked. It’s great to know the regular insights are supporting your outreach strategy and helping you approach prospects at the right time.

We also appreciate your comments on lead utilisation. The platform is at its best when combined with a strong follow-up process, and we’re always here to help you maximise the value of the insights it provides.

Current UserValidated ReviewerSource: Organic

 ![David W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David W.")
DW

David W.

5/6/2026

"Fantastic Service with Some Limitations"

4/5

What do you like best about Lead Forensics?

I've been using Lead Forensics for about twelve months, and I find it to be a useful tool for monitoring who visits our website, which helps us target and focus on the clients we want. The simplicity of the tool makes it easy to access information quickly, especially when managing multiple sales tasks. I appreciate the alerts when someone's been on the website and how clear and easy it is to see who they are and what they've been looking at. What impresses me most is the service provided by our account manager, Rachel. She's very good at listening to our specific and unique needs, offering suggestions, and tailoring the experience to help us get the best use out of it. Her availability and dedication to improving our benefits from the tool make the service level very good. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

In terms of what doesn't work well, it's nothing that the software's done. It's because we're quite unique in the service that it's not a standard sales process. The improvements would be to be able to help identify and target the right clients more effectively. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

I use Lead Forensics to monitor website visitors and tailor responses based on the pages they view. It helps target specific customers and provides access to business contacts we didn't have before. Review collected by and hosted on G2.com.

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Response from Reviews LF of Lead Forensics

[Editedit](https://www.g2.com/survey_responses/lead-forensics-review-12762718/official_response/edit)

Thanks David, for your review and comments about the tool and how you use it to target clients, the ease of use and the service from Rachel.

Validated ReviewerSource: Organic

VM

vicky m.

Account Manager

Small-Business (50 or fewer emp.)

1/13/2026

"Excellent Lead Tracking and Customer Engagement Tool"

4/5

What do you like best about Lead Forensics?

This tool excels at showing you which companies have visited your website, what they viewed, and how long they spent on each item. I find it very user-friendly, making it simple to reach out to potential leads. It’s also valuable for customer service and upselling to existing customers. The daily and weekly email summaries help me stay updated on website activity without taking up too much of my time, allowing me to respond quickly to new leads. Jack, our Customer Success Manager, is always helpful and provides individual support to clarify data and generate reports. The virtual group training sessions I’ve attended have been well-structured and thoughtfully implemented, offering plenty of insights and actionable ideas. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

One of the most time-consuming aspects of using the software is researching a contact. Since we often interact with many individuals within a business, it can be challenging to determine exactly who was viewing the website. The Catering Managers, who are usually our primary contacts, are rarely listed among the available contacts or on LinkedIn. As a result, I often find myself having to make phone calls without knowing the specific person to ask for. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

Before using Lead Forensics, I had no way of knowing which of my customers were visiting our website or what pages they were viewing. I also had no insight into potential new customers unless they reached out to us directly. With this software, I can now anticipate when a potential customer is interested, often before they even make contact. It also enables me to deliver an even higher level of service to my existing customers. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
CC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

3/26/2026

"User-Friendly Lead Insights and greater visibility over web visits"

4/5

What do you like best about Lead Forensics?

The user-friendly interface and the ability to transfer data into our CRM are both really helpful. Having visibility into which businesses are visiting our website gives us more opportunities to nurture leads, especially in what we class as the discovery phase. We can also see when our competitors are viewing specific pages and information, which is useful. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

Sometimes the contact data isn’t fully accurate, and the process of transferring that data into our CRM could be improved. There can sometimes be glitches in the software when transferring data and it doesn't arrive in our CRM. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

Lead Forensics provides visibility into the businesses visiting our website, and especially into our PPC leads, including the search terms they used to reach the relevant page for their business. This gives us a much clearer understanding of our website traffic and empowers us with better data to identify leads and define opportunities. Without Lead Forensics, we simply wouldn’t have this level of visibility. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Lisa M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lisa M.")
LM

Lisa M.

Administrator

Mid-Market (51-1000 emp.)

8/11/2026

"Accurate IP-to-Company Matching for B2B, No Issues So Far"

3.5/5

What do you like best about Lead Forensics?

I Like the fact it can reveal the company by the IP Addresses and match to database for B2B Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

not had any issue to date so am verry happy Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

Lead Forensics Provides Strong Web Tracking With Reliable Account Support. The Lead Forensics tool itself is great – both as a web tracking point tool and a reporting and Lead tool. Account management from LF has been fantastic – our account manager is always available and has provided fantastic support. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Ryan L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan L.")
RL

Ryan L.

Business Support Manager

Small-Business (50 or fewer emp.)

7/7/2026

"Easy to Use and Helps Win Customers Already Considering You"

4/5

What do you like best about Lead Forensics?

Ease of use and highlights easy win customers that are already looking at your business. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

Not much so far as we have only just started to use it fully. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

It highlights customers and potential customers that are on our website, these can also be lapsed customers and its a reason for us to get back in touch. Review collected by and hosted on G2.com.

Show More

Response from Reviews LF of Lead Forensics

[Editedit](https://www.g2.com/survey_responses/lead-forensics-review-13071296/official_response/edit)

Thank you for your feedback, Ryan. We’re delighted to hear you’ve found Lead Forensics easy to use and effective at highlighting prospects who are already engaging with your business. It’s great to know the platform is helping you reconnect with existing and lapsed customers while uncovering new opportunities. We look forward to supporting your continued success as you get even more value from the platform.

Current UserValidated ReviewerSource: Organic

JW

Jo W.

Mid-Market (51-1000 emp.)

3/12/2026

"User-Friendly Tool with Room for Cost-Value Improvement"

3.5/5

What do you like best about Lead Forensics?

I find Lead Forensics to be a great prospecting tool. It gives instant visibility of which prospects and customers are visiting our website, which helps us reach out at the perfect time and keep conversations moving. This strengthens customer engagement and saves time with valuable company insights. I really like how user-friendly it is, and the initial setup was fairly straightforward. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

Identifying the actual individual visitor would be helpful and the value for money ratio is questionable. Other companies like FullEnrich are cheaper and provide verified emails and mobile numbers, not just company names. Identifying the individual visitor would allow our SD team to know exactly who to contact rather than guessing or having to research a company directory. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

Lead Forensics gives instant visibility of prospects and customers visiting our website, so this helps us to reach out at the perfect time, keeping conversations moving. It strengthens customer engagement and saves time with valuable company insights. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

 ![Verified User in Wholesale](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Wholesale")
AW

Verified User in Wholesale

Small-Business (50 or fewer emp.)

7/30/2026

"Clear Marketing Insights That Help Us Spend Smarter"

4/5

What do you like best about Lead Forensics?

It has really helped us figure out where to focus our marketing dollars. It shows what’s working and what isn’t, so we can tweak our strategy where we need to. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

It’s hard to filter out certain industries. For example, we have Education set as an industry, but we only want higher education versus lower levels, and right now it can’t separate them. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

Lead Forensics is solving how we are using our market dollars and how we refine our strategy. Review collected by and hosted on G2.com.

Show More

Response from Reviews LF of Lead Forensics

[Editedit](https://www.g2.com/survey_responses/lead-forensics-review-13186740/official_response/edit)

Thank you for your feedback. We’re delighted to hear Lead Forensics is helping you make more informed marketing decisions and maximise the impact of your budget by showing where to focus your efforts.

We also appreciate your feedback on industry filtering. Insights like this help us continue improving the platform and delivering even more targeted prospecting capabilities.

Current UserValidated ReviewerSource: Organic

## Questions about Lead Forensics? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Lead Forensics
](https://www.g2.com/products/lead-forensics/discussions/new)

 ![Andy C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andy C.")
AC

Andy Cox
•
Last activity over 3 years ago

How can we get more accurate visitor details ?

1 Upvote

2

[
Join the conversation
](https://www.g2.com/discussions/how-can-we-get-more-accurate-visitor-details)

 ![Connor K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Connor K.")
CK

Connor Kus
•
Last activity over 3 years ago

Why does a lot of client come up as in America? Also with names like ththt and ;rtuhjnghp

1 Upvote

0

[
Join the conversation
](https://www.g2.com/discussions/33392-why-does-a-lot-of-client-come-up-as-in-america-also-with-names-like-ththt-and-rtuhjnghp)

[
View all Discussions
](https://www.g2.com/products/lead-forensics/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

1 month

### Return on Investment

12 months

### Average Discount

13%

[
View More Pricing Information
](https://www.g2.com/products/lead-forensics/pricing)

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##### 
##### Lead Forensics Features

Lead Intelligence

Account-level Insights 

Lead Analysis 

Lead Management

Segmentation 

Account Identification 

Marketing Campaigns

Media Attribution 

Customization 

Data Availability

Contact Data Availability

Offline Data

[
View More Features
](https://www.g2.com/products/lead-forensics/features)

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##### Categories on G2

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