--- title: Lead Forensics Reviews meta_title: Lead Forensics Reviews, Features, and Pricing 2026 meta_description: Learn more about Lead Forensics features and pricing through reviews from real, verified G2 users. aggregate_rating: rating_value: 4.4 review_count: 1157 scale: '5' date_modified: '2026-08-12' parent_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- # Lead Forensics Reviews **Vendor:** Lead Forensics **Category:** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,157 ## About Lead Forensics In today's fast-paced world, real-time, human-to-human engagement is crucial. Did you know that 84% of B2B buyers purchase from the first organization they interact with? Yet, many B2B companies struggle to react quickly to opportunities. Lead Forensics changes the game, enabling businesses to engage with their B2B website visitors faster than ever, right when they're most engaged - while visiting your website. Lead Forensics provides all the intelligence needed to start valuable, relevant, and meaningful conversations in real-time. Identify who your B2B website visitors are, where they come from, what they're looking at, and their stage in your sales pipeline. Route opportunities directly to an Account Manager to delight B2B prospects with proactive engagement. Direct existing B2B prospects to their sales representative and fuel marketing automation with highly engaged new B2B prospects. With Lead Forensics, uncover the potential of the 98% of your B2B website visitors who never inquire with you. Established in 2009, Lead Forensics operates globally with over 60,000 users worldwide. Our team of over 400 dedicated SaaS specialists are in Scottsdale, Atlanta, Portsmouth, Bournemouth and Bristol. Lead Forensics wholly owns our matched IP database - our crown jewels - which sets us apart by providing maximum value to every customer. Our database can identify millions of IP addresses and B2B contacts, ensuring the highest data quality in the industry. Because we own our database, all data is rigorously cleansed and undergoes intensive verification processes. What's under the hood matters, and in side-by-side comparisons, Lead Forensics delivers the highest quality and volume of matched B2B website visitors. Our user-intuitive dashboard offers granular detail and insightful reporting. The result? A solution our customers can trust, with proven ROI and a commitment to delivering industry-leading B2B website visitor intelligence that helps our customers grow. ## Lead Forensics Pros & Cons **What users like:** - Users highlight the **ease of use** of Lead Forensics, emphasizing its straightforward setup and reliable functionality. (149 reviews) - Users value the **lead generation capabilities** of Lead Forensics, enhancing sales visibility and marketing effectiveness. (132 reviews) - Users appreciate the **helpful support** from Account Managers, enhancing their experience and maximizing the platform's benefits. (129 reviews) - Users praise the **outstanding customer support** from Lead Forensics, highlighting their helpfulness and responsiveness. (104 reviews) - Users value the **real-time visibility** into prospective clients' searches and website visits, enhancing their marketing strategies. (85 reviews) - Easy Setup (60 reviews) - Insights Value (53 reviews) - Accuracy of Information (50 reviews) - Efficiency (45 reviews) - Contact Information (41 reviews) **What users dislike:** - Users report **poor lead quality** , with issues like incorrect email addresses and irrelevant international leads affecting usability. (35 reviews) - Users experience **missing information** that limits understanding of visitor origins and reasons for engagement. (23 reviews) - Users often face **outdated contacts** , as email addresses and phone numbers may not be accurate or relevant. (23 reviews) - Users experience challenges with **incorrect information** , leading to missed opportunities and communication issues with clients. (19 reviews) - Users find the **missing features** of Lead Forensics limiting, particularly regarding contact identification and access restrictions. (18 reviews) - Users find the interface **not intuitive** , often struggling to locate features and navigate the platform effectively. (17 reviews) - Users find the **steep learning curve** of Lead Forensics challenging, particularly due to insufficient initial guidance. (17 reviews) - Users face **integration issues** with Lead Forensics, finding connections with other platforms to be complex and time-consuming. (16 reviews) - Frustrating User Experience (15 reviews) - Users report **filtering issues** with irrelevant leads and missing international traffic, though support for resolution is effective. (14 reviews) ## Lead Forensics Reviews ### 1. a crucial business intelligence tool if used properly **Rating:** 4.5/5.0 stars **Reviewed by:** Glenn V. | Head of Sales ERMEA, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2024 **What do you like best about Lead Forensics?** Firstly it provides detailed insights into our visitors, enabling us to identify potential leads that otherwise remain under cover. It also allows us to understand the performance of attended events or customer visits. Secondly, the tool offers real-time alerts, allowing sales teams to engage with leads promptly and increase the chances of conversion. Finally, it supports enhanced targeting and personalization of our marketing efforts such as google ad which can we integrated, leading to more effective and relevant customer interactions. It is an easy daily tool that does not need to weigh on an organisation if used properly. **What do you dislike about Lead Forensics?** It's not for free... but what to expect from such a tool. **What problems is Lead Forensics solving and how is that benefiting you?** It helps us to understand visitor behaviour, allowing to adapt our strategies and better meeting the needs and interests of our customers/leads. Also it hints us towards the actual behaviour and seriousness of certain inquiries. ### 2. Very satisfied - very good work tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Machinery | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Lead Forensics?** One can obtain information in a very targeted and structured manner and proceed accordingly. **What do you dislike about Lead Forensics?** Everything is fine, there is nothing I don't like. **What problems is Lead Forensics solving and how is that benefiting you?** Identification of potential customers ### 3. Now we are not blind :) **Rating:** 5.0/5.0 stars **Reviewed by:** Piotr G. | Brand Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2024 **What do you like best about Lead Forensics?** 1) We know who is interested in our products in real time. 2) We can find contacts to these companies quickly (emails + phone numbers + LinkedIn). 3) It gives us the opportunity to catch the Customers that wouldn't leave their inquiry without that. 4) The control panel is transparent and works reliably. 5) There is a REAL support of Success Manager and trainings helping to get from this tool us much as possible. **What do you dislike about Lead Forensics?** There is a couple of small things that could be improved but I see that the LF team works constantly on developing their tool. We will give them our suggestions and feedback to help on this way :) **What problems is Lead Forensics solving and how is that benefiting you?** It gives us much better orientation who is interested in our products and, together with it, the opportunity to act quickly with the companies that appeared on our website. ### 4. Lead Forensics Review **Rating:** 3.5/5.0 stars **Reviewed by:** Jack F. | Marketing Campaigns Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Lead Forensics?** What I like best about Lead Forensics is its ability to provide detailed insights into website visitors, helping us identify potential leads that we wouldn't have otherwise known about. It's easy to use and offers valuable data for sales and marketing strategies. **What do you dislike about Lead Forensics?** What I dislike about Lead Forensics is that the data can sometimes be incomplete or inaccurate, particularly for smaller businesses. **What problems is Lead Forensics solving and how is that benefiting you?** Lead forensics solved the problem of allowing us to view data insights for our website in order to generate leads. ### 5. Rather been warm than cold **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2025 **What do you like best about Lead Forensics?** Leda Forensic allows me more confidence in following up on leads, knowing they have had even the briefest interest in our product. **What do you dislike about Lead Forensics?** I would like a name or specific contact on who visited the site. **What problems is Lead Forensics solving and how is that benefiting you?** When faced with the propect of making a completely cold call vs even a minor warm lead, have a warm lead makes the call easier. ### 6. Great support from LF team **Rating:** 4.0/5.0 stars **Reviewed by:** emilie l. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2024 **What do you like best about Lead Forensics?** The filtering option is great to organise my prospects and see what is relevant to me. The customer support is also great! **What do you dislike about Lead Forensics?** Interface can be a bit clunky at times but it has definitley improved over the last few years. **What problems is Lead Forensics solving and how is that benefiting you?** Identifying and tracking who is visiting our webpage and easing with prospect searches. ### 7. Wonderful Help from Lead Forensics **Rating:** 4.5/5.0 stars **Reviewed by:** Megan L. | Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2022 **What do you like best about Lead Forensics?** The personalised and in-depth knowledge & help from our account manager. **What do you dislike about Lead Forensics?** We originally joined and did not have a lot of guidance from our original contact. This made using the platform very hard. I do struggle with results from the PURLS. **What problems is Lead Forensics solving and how is that benefiting you?** Lead generation in the business has been slow, but we are seeing some results from Lead Forensics through identifying the our target audience that are spending time on our site on key pages. ### 8. Great tracking tool for new business! **Rating:** 5.0/5.0 stars **Reviewed by:** Sophie H. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about Lead Forensics?** The best thing about Lead Forensics is being able to track what pages new prospect visit and what source they have come from. We use Lead Forensics everyday and without it we would have no information about our website vistitors ! **What do you dislike about Lead Forensics?** Nothing to dislike, very easy and straight forward to use! **What problems is Lead Forensics solving and how is that benefiting you?** Lead Forensics helps us clearly define what marketing source a lead has come from and this helps us with allocating marketing spend. ### 9. Ryan does a GREAT job! **Rating:** 5.0/5.0 stars **Reviewed by:** Brian F. | President, Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2025 **What do you like best about Lead Forensics?** It is very user friendly and the support has been incredible so far. **What do you dislike about Lead Forensics?** So far I have no dislikes with the service provided. **What problems is Lead Forensics solving and how is that benefiting you?** We are now able to monitor the effectiveness of our marketing as well as identifying website ativity for sales purposes. ### 10. A useful sales development and marketing strategy tool. **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah L. | Commercial Manager (Sales, Customer Service, and Marketing), Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Lead Forensics?** The ability to track user activity on the site, particular which product pages they've been looking at. This helps us plan marketing and sales campaigns, and gives us new business leads to follow up. Our Account Mananger Gareth is really helpful. He keeps in regular contact with us and always trys to help us get the best out of the platform. **What do you dislike about Lead Forensics?** The lead manager section could be upgraded to act more like a basic CRM system, so it's eaiser to use and easier to manage the leads. **What problems is Lead Forensics solving and how is that benefiting you?** Identify marketing and sales oppotunities. ### 11. Fantastic Lead Generating Software **Rating:** 4.5/5.0 stars **Reviewed by:** Tim W. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2024 **What do you like best about Lead Forensics?** The constent information regarding lead generation and the continuous producting training from our account manager allow us to be one step ahead on the race to win new business. **What do you dislike about Lead Forensics?** A CRM which is dedicated to purely Lead Forensics would be ideal to keep all our new contacts in one place. **What problems is Lead Forensics solving and how is that benefiting you?** Solving the problem of not knowing who has visited your website and creating a sales pipleine for new buisness ### 12. Useful platform and helpful team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Lead Forensics?** I’m relatively new to tracking software, but our CSM, Joanna, has been incredibly attentive and thorough. She consistently asks insightful questions to better understand our business needs and how we can maximise the benefits of Lead Forensics. She’s also been great at walking us through how to use the platform for lead generation. **What do you dislike about Lead Forensics?** Additional filters to narrow down our leads could be helpful. **What problems is Lead Forensics solving and how is that benefiting you?** Lead generation helps us identify potential customers to target with sales and marketing efforts. ### 13. Very insightful and eye opening **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2025 **What do you like best about Lead Forensics?** It's very useful to see what kind of companies are looking at specific products or categories. It's also very helpful to open meaningful conversations with potential without the need for blind cold calls. **What do you dislike about Lead Forensics?** Occasionally the company information provided isn't completely accurate or relates to a different company with a similar name to the one actually looking at our website. **What problems is Lead Forensics solving and how is that benefiting you?** It's helping to identify which businesses are looking at our products and opening doors to conversions we may have otherwise missed out on. ### 14. Easy to use tool **Rating:** 4.5/5.0 stars **Reviewed by:** Jo F. | Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2024 **What do you like best about Lead Forensics?** Easy to use and navigate. Daily, customisable reports. The quarterly (and on-demand) customer support is also great. the tool integrates with HubSpot too which is useful. **What do you dislike about Lead Forensics?** There are a lot of great features, but perhaps too many to really benefit from them? **What problems is Lead Forensics solving and how is that benefiting you?** We're able to identify companies (customers and prospects) that are visiting our website, and are able to see what they're most interested in. ### 15. A step in the right direction! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Machinery | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2024 **What do you like best about Lead Forensics?** Using Lead Forensics has allowed us to locate new prospects, along with solidifying existing enquiries through the cohesion of their requirements with their views. The abilty to see the source enables the jusitication of paid ads as we can see it is generating views. It's straightforward to use, but when questions have arisen then my account manager is very prompt in their response. **What do you dislike about Lead Forensics?** The only downside is the current issue with the auto-categorisation of companies, but the communication to resolve this has been very good. **What problems is Lead Forensics solving and how is that benefiting you?** It's giving the team direction in who is actually viewing the products, and how frequently, to enablethem to have meaningful conversations. ### 16. very important information to have at your disposal that is imperative for salesmen/women to succeed **Rating:** 5.0/5.0 stars **Reviewed by:** William B. | Team Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Lead Forensics?** the speed and efficiency of information provided **What do you dislike about Lead Forensics?** the iformation it provides could be a bit more in depth **What problems is Lead Forensics solving and how is that benefiting you?** i love that it lets me know who is viewing what product in a timely manner ### 17. Our unfair advantage in the market! **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel B. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2022 **What do you like best about Lead Forensics?** Without doubt our favourite feature is knowing who has been on our website & when. This has helped us out countless times to open up conversations & knowing when to pick up the phone. Not only is this a great feature, but we also get email updated when a visit from our targeted sector is found, allowing us to strike whilst the iron is hot. **What do you dislike about Lead Forensics?** I have no dislikes regarding Lead Forensics, just wish I found it sooner! **What problems is Lead Forensics solving and how is that benefiting you?** We operate in a slow moving environment where it can take some time for buyers to make decisions. Knowing who has been on our website & when is critical for us knowing when to reach out. ### 18. Start Up/Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2025 **What do you like best about Lead Forensics?** Customer support during onboarding. Patient. **What do you dislike about Lead Forensics?** Might be overkill for our business. Lots to learn and maintain. **What problems is Lead Forensics solving and how is that benefiting you?** Insight into which customers are entering our website. ### 19. Lead Forensics is easy to use and helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2024 **What do you like best about Lead Forensics?** The support we get from the techs (Sam Becker) and the ease to use **What do you dislike about Lead Forensics?** Nothing so far. If had anything was sometimes the lead does not ahve a contact person. **What problems is Lead Forensics solving and how is that benefiting you?** Quicker to get leads and also to make contacts addresses, websites etc saves me so many steps that I do not ahve time for during the day. ### 20. Very user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Lead Forensics?** information and accruacy. Easy to navigate. **What do you dislike about Lead Forensics?** There really was not anything I could think of that was negative. **What problems is Lead Forensics solving and how is that benefiting you?** Seeing which industries are visting us the most and providing warmer leads. ### 21. Very helpful tool for new and existing customers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Lead Forensics?** Clear dashboard and numerous functions **What do you dislike about Lead Forensics?** You have to familiarize yourself with filter functions. **What problems is Lead Forensics solving and how is that benefiting you?** Lead Forensics supports lead generation ### 22. A tool that makes our business more streamlined **Rating:** 5.0/5.0 stars **Reviewed by:** Tony N. | Operations and Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2022 **What do you like best about Lead Forensics?** We like to be able to crosss refrance our data base of leads against new business looking at the site. Also great for when we have done some out reach to see responces in real time. **What do you dislike about Lead Forensics?** There is a lot to LF that you need to learn about and understand and only find that we use the minimum of what it can be used for. **What problems is Lead Forensics solving and how is that benefiting you?** LF helps our company look at the campaigns we manage to see realtime reactions. This along with other tools gives us a fuller picture of how we are doing during these campaigns ### 23. Entire process from demo to on boarding has been seamless, organized, and quick. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Lead Forensics?** The customer success team (Jeremy Griffith specifically) has been one of the best I have worked with. They answered all our technicals questions and followed up appropriately as needed. **What do you dislike about Lead Forensics?** There haven't been many downsides yet. The cost would be a downside but its not prohibitive. **What problems is Lead Forensics solving and how is that benefiting you?** We had a blindspot when it came to visits to our site from our ICP. Having Lead Forensics, allows us to measure the success of our marketing campaigns directed at ICP but not a MQL yet. ### 24. Does exactly what it says on the tin! **Rating:** 5.0/5.0 stars **Reviewed by:** Sam T. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2024 **What do you like best about Lead Forensics?** Very easy to use and you can see within a few clicks who's visited your site and the timeframe. Also, what pages they have seen. It's an invaluable tool in our marketplace. **What do you dislike about Lead Forensics?** Nothing really to be fair. It's simple, fast loading and you get the Leads you need. **What problems is Lead Forensics solving and how is that benefiting you?** It's crucially telling us who's viewing and what pages - therefore we can call/email them and see if they want our services. It's simple and quick. ### 25. Brillian for finding out website Leads **Rating:** 4.5/5.0 stars **Reviewed by:** Michael W. | Sales Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2024 **What do you like best about Lead Forensics?** The service they provide, lets us see who is viewing our website giving us a chance to contact them if they do not purchase on 1st visit. I also have a good relationship with our account manager who is in constant contacting making sure everything is OK. **What do you dislike about Lead Forensics?** Not real time so usualy the company has left the site before finding out they were on their which gived time for them to go on our competitors website and buy. **What problems is Lead Forensics solving and how is that benefiting you?** The service is brilliant and let us know who has been on our website, this allows us to contact the company if we can get information. ### 26. Great Account Management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Lead Forensics?** It gives deeper visitor insight and our account manager is very supportive to ensure that we're meeting our goals. **What do you dislike about Lead Forensics?** It would be good to have a more regular update of contacts. **What problems is Lead Forensics solving and how is that benefiting you?** It helps us prospect and identify leads that are ready for an approach. ### 27. Excellent service **Rating:** 5.0/5.0 stars **Reviewed by:** Erin S. | Business Development Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2024 **What do you like best about Lead Forensics?** Level of data provided and how quick the software will alert the account manager to quick follow ups. Customer service has been excellent, our CSM has made the implementation seamless and is a delight to work with - shout out to Jack! **What do you dislike about Lead Forensics?** As there are so many options to the level of data you can see it is quite hard to implement all the relevent filters without the support of a CSM **What problems is Lead Forensics solving and how is that benefiting you?** Deanonymising the websit traffice Eyes on when our deals are viewing the website for buying signals Helping sales team book more meetings as approaching leads when they are engaged ### 28. Waste of money! **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Facilities Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Lead Forensics?** Nothing at all! Terrible! Very misleading... **What do you dislike about Lead Forensics?** Very misleading concept! They make it sound as if so many people are visiting your website and you will obtain so much information on leads and contact those leads. The only contacts we are getting are ppl looking for jobs, companies looking at us to sell us something, competitors looking at our website and maybe one customer that we already called upon navigating our website. Why spend close to $700 per month ($8,400/yr.) just to obtain that information. They make you lock into an agreement for one year because they are NOT confident their product works so they snag you! Most companies are confident enought that you can cancel in 30 days or at any time! When you try to cancel or ask for help no one can help you! WASTE OF MONEY! **What problems is Lead Forensics solving and how is that benefiting you?** We want to get out of the one year contract and we are locked in. Literally throwing money out of the windo every month. ### 29. Honest Feedback on Lead Forensics **Rating:** 5.0/5.0 stars **Reviewed by:** Piyush S. | Research Analyst - Partnerships ( Latam-SEA-APAC-MEA-Europe) , Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Lead Forensics?** I work as a Market Research Executive and Lead Forensics has been a game changer for me to prospect relevant leads which helped my sales team close more deals. **What do you dislike about Lead Forensics?** It was very helpful but could be better in terms of shortlisting. **What problems is Lead Forensics solving and how is that benefiting you?** Everything in terms of Lead Generation and Prospeting. ### 30. Great at obtaining useful information **Rating:** 4.0/5.0 stars **Reviewed by:** Alex B. | Business Development Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2024 **What do you like best about Lead Forensics?** The fact that I have all the information about a business viewing my website allows me to target people interested in our business and go into calls with a beter understanding of what part of the website they are looking into. Makes qualifying leads a lot more straight forward. **What do you dislike about Lead Forensics?** Sometimes the contacts listed for a company lack certain profiles I would have otherwise missed if I did not sdearch for them manually myself **What problems is Lead Forensics solving and how is that benefiting you?** Speeding up the process in which I can find the people I am looking for ### 31. I have used Lead Forensic's in my last role and i had a big say in my current role using it **Rating:** 5.0/5.0 stars **Reviewed by:** Mark H. | New Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2024 **What do you like best about Lead Forensics?** I find that it this gives you the best warm leads on the Market **What do you dislike about Lead Forensics?** Competitors looking at your website and recruiters **What problems is Lead Forensics solving and how is that benefiting you?** Most potential clients will look at more than one company prior to doing business, this gives you that heads up ### 32. Very supportive account managers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2024 **What do you like best about Lead Forensics?** Lead Forensics is very user-friendly and offers a wide array of features that helps to enhance our lead generation efforts. The account manager support is great and always ready to assist, providing valuable insights and regular 1-2-1 check ins. The tool is incredibly helpful and provides us with extra insights into our website visitors. **What do you dislike about Lead Forensics?** For a small team, the tool can take some time to integrate easily into the teams processes and workflow but other than that, i'd highly recommend. **What problems is Lead Forensics solving and how is that benefiting you?** Understanding the target industries and identify suspects to reach out to. ### 33. The Lead Forensics team was very resourceful and helpful. **Rating:** 3.0/5.0 stars **Reviewed by:** Ben F. | Marketing and Business Development, Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2024 **What do you like best about Lead Forensics?** The people who we worked with. The product also does what is says. There are some good automations that can be set up. **What do you dislike about Lead Forensics?** Our business needed more than just reverse IP tracking capabilities. **What problems is Lead Forensics solving and how is that benefiting you?** It helped us track engagement on our website. We also liked how we could see if anyone who we were specifically sending marketing comunications to was checking us out online. ### 34. New business development **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2024 **What do you like best about Lead Forensics?** Its ability to show website activity from customers and prospects that you would not necessarily see. **What do you dislike about Lead Forensics?** Nothing! Perfectly happy with the software **What problems is Lead Forensics solving and how is that benefiting you?** Tracking visitors and their specific product interest without them committing to a phone call or contact detail form fill out ### 35. Fantastic service and great tool **Rating:** 4.0/5.0 stars **Reviewed by:** Abbie H. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2024 **What do you like best about Lead Forensics?** The tool gives us insight into which companies have visited our site which has helped us generate leads and sales. Our account manager, Leah is always on hand if we need any help. **What do you dislike about Lead Forensics?** The look and feel is a little old school. It's not always intuitive. **What problems is Lead Forensics solving and how is that benefiting you?** Helps us identify potential prospects. ### 36. Critical Component to our ABM Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher R. | Senior Manager Sales Business Development, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Lead Forensics?** As a sales and marketing leader, my experience with Lead Forensics has been nothing short of transformative. The platform has proven to be a valuable asset that is used throughout every day, providing crucial insights that have significantly impacted our prospecting and outreach strategies. Their support team was present and easy to access amid a time when we were making many changes, and the implementation of this and other products wasn't so much difficult as it was cumbersome, and they made that integration and strategy rollout fairly seamless. Lead Forensics is powerful and delivers robust insights when it comes to how we manage and engage with website visitors, enabling us to identify potential leads with insight and precision. Real-time tracking is a game-changer, offering immediate visibility into user activity; thus, empowering our team to instantaneously engage prospects at precisely the right moment. In other words, as the title states, it is a key component of our strong ABM-GTM strategy. **What do you dislike about Lead Forensics?** While the platform's power is evident, there are some complexities involved that don't necessarily create too steep of an initial learning curve. Though to be clear, for some that learning curve is going to be steep, requiring dedicated time for the team to fully harness its capabilities. When you do get up to speed, it's second to none and you'll be usingit every day. **What problems is Lead Forensics solving and how is that benefiting you?** The platform's ability to identify companies visiting our website has been instrumental in targeting high-value prospects, enriching our lead pool. When it comes to account-based marketing, it becomes difficult to discern at times the overall propensity and tactfully build a scoring system that is not lead-focused but account-focused. They do a good job of alleviating this concern, and with the customizable alerts feature, I have a high degree of confidence that our team is promptly notified of significant website activities with precision so we can facilitate swift and informed responses. ### 37. Unlocking opportunities with Lead Forensics **Rating:** 4.5/5.0 stars **Reviewed by:** Tanmay P. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Lead Forensics?** The Lead Forensics tool has an intuitive interface, and it's truly a game-changer for any business serious about its growth. This platform is a treasure trove for B2B companies, allowing us to unveil the mystery behind website visitors. Visitor Identification: Lead Forensics doesn't just show you numbers; it identifies the actual companies visiting your website. This insight alone is worth its weight in gold. Analytics and Insights: The analytics provided are robust, offering deep insights into visitor behaviour. Understanding which pages they're exploring gives us a strategic edge. Integration: The platform seamlessly integrates with our existing tools, making the transition smooth and hassle-free. Customer Support: The introduction call with Sonny Singh and Clarissa Pluff was great. Whenever I've had a question or needed assistance, their customer support has been prompt, knowledgeable, and friendly. If you're serious about turning website traffic into tangible business opportunities, Lead Forensics is your secret weapon. Highly recommended! **What do you dislike about Lead Forensics?** I don't dislike anything about the product for now. **What problems is Lead Forensics solving and how is that benefiting you?** Visitor Identification and using the Analytics data to improve our outbound sales processes. ### 38. It's helped us have a better understanding of our audience. Would recommend. **Rating:** 4.0/5.0 stars **Reviewed by:** Martha T. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2024 **What do you like best about Lead Forensics?** Easy to use platform, it's super straightforward. **What do you dislike about Lead Forensics?** A lot of the leads are already known to us, however it is a away of reigniting the conversation with these contacts. **What problems is Lead Forensics solving and how is that benefiting you?** Identifying web users leads to potential sales. ### 39. We now see who is entering and exiting our website. **Rating:** 5.0/5.0 stars **Reviewed by:** Ahmet Savaş G. | Board Member, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Lead Forensics?** There was a lot of traffic to our website, but we couldn't see which company it was. Now we can easily see this data and make marketing developments for companies. Thus, it made a very positive contribution to our sales. **What do you dislike about Lead Forensics?** Sometimes companies do not give exact names. It just gives the name of the region or street. This is not much of a problem, we can search that address on Google and guess the company. However, of course, it would be better if it gives all companies clearly. **What problems is Lead Forensics solving and how is that benefiting you?** We have been provided with better access to our website traffic data. Now we can clearly see who is entering and exiting our website. This enabled us to improve our sales processes. As a negative situation, sometimes it does not show the company names clearly, but we can solve this by researching the address via Google Maps. ### 40. So good we use on several of our websites. **Rating:** 5.0/5.0 stars **Reviewed by:** Dennis T. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Lead Forensics?** It's helped massively to identify the different types of visitors and traffic to our sites allowing us to tailor our content to different audiences. Sending out the reports to different departments of our marketing team has been a great feature. **What do you dislike about Lead Forensics?** Initially how to set up the reports, but after some time on the phone with the team it was quickly sorted. **What problems is Lead Forensics solving and how is that benefiting you?** We were always aware of traffic, where it was coming from etc. But as afinancial business we struggled to identify exactly who these individuals would be and how we could reach out to them ### 41. Superb account management from Scott Outtens **Rating:** 4.5/5.0 stars **Reviewed by:** Ross O. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2023 **What do you like best about Lead Forensics?** Lead forensics is a great tool, offering us great insight into the traffic on our site. However, what really sets it apart from other tools is the team Scott Outtens is our account manager and he could not be more helpful. He's supported us every step of the way in setting up the tool, offering training to users and offering advice and solutions to better manage our sales pipeline **What do you dislike about Lead Forensics?** I've been advised by the staff at cognism that the contact data is only a fraction of what they can offer. I'm not sure if this is true or not. **What problems is Lead Forensics solving and how is that benefiting you?** It's helping us investigate who is visiting our site and helping us identify potential decision makers. ### 42. It has been a great experience through and through **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew H. | Sales Director, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Lead Forensics?** It is very easy to navigate the platform and see potential opportunities who visited my website. Within 15 mins of installing a piece of code, my sales contact informed me of some businesses we had been targeting. WOW. The demo by Oliver Roberts was amazing. He really showed me how the platform could be used. He really didn't have to sell the product to me........he uncovered a pain and solved it with the solution - Top Salesmanship **What do you dislike about Lead Forensics?** There are multiple ways of performing the same task to create a filter so i think this could be slimmed down to make life easier. **What problems is Lead Forensics solving and how is that benefiting you?** We are an industry shaker, and we need to ensure we are in contact with low-hanging fruit - quickly. We don't have the time to waste selling our leadership programmes so this enables us to close the sales cycle. The onboarding from the CSM Alex Bruce has been amazing as he has customised the platform to how Oliver positioned it. He has also given additional support by training the wider team in its capabilities. ### 43. lead generation and website analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Lead Forensics?** I appreciate Lead Forensics because its user-friendly interface makes it a breeze for me to swiftly identify potential leads. The real-time visitor identification and detailed company profiles offer me valuable insights into my website traffic, allowing me to fine-tune my marketing and sales strategies for more targeted results. Thanks to Lead Forensics, I can effectively convert anonymous website visitors into high-quality leads, resulting in improved lead generation and a significant boost in my conversion rates. **What do you dislike about Lead Forensics?** While I see the benefits of Lead Forensics, I've encountered a few drawbacks. Firstly, the cost can be a concern, as it might not be the most budget-friendly option for smaller businesses. Additionally, the tool's reliance on IP tracking may lead to inaccuracies in identifying company visitors, and it could raise privacy concerns among some website visitors. Finally, integrating Lead Forensics with existing systems can sometimes be complex, potentially causing headaches during the setup process. **What problems is Lead Forensics solving and how is that benefiting you?** Lead Forensics has been invaluable to me in solving several critical issues. First and foremost, it has dramatically improved my lead generation efforts by providing real-time identification of potential leads visiting my website, enabling me to engage with them promptly. It has also helped me better understand the interests and behaviors of my website visitors, allowing for more personalized and effective marketing strategies. Moreover, Lead Forensics' lead scoring capabilities have enabled me to prioritize and focus my resources on the most promising leads, leading to increased conversion rates and more efficient sales processes. ### 44. Good insights into web traffic visitors and contacts **Rating:** 4.5/5.0 stars **Reviewed by:** Scott M. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Lead Forensics?** We get an up-to-the-minute relay of web visitors to our website. It helps determine visitor behavior with tracked metrics like time duration on a page, the order of their page hits, and all the contacts that can be found within the system's capabilities. I report the web traffic data to our Sales team to help triage their activities. Knowing who visited us and when is vital to timely follow-ups! The categories help me sort through the accounts rapidly to save time. **What do you dislike about Lead Forensics?** The UI helps show the top-level data to get the big picture first, but it takes too many clicks to see more. We need to know who they are, which pages they hit recently, and add categories for the account quickly. Providing valid annual revenue for visiting companies would be very helpful; they stopped showing this for most companies. This was important in grading our visitor's value to us. The pros outweigh the cons. They listen to feedback and continually fix issues, that can be good and bad. **Recommendations to others considering Lead Forensics:** If you are looking for a robust solution to get more information on your web traffic, this program is a good tool to have in your stack. It provides all the page information we need and the ability to look up contacts within the company is a huge win for us too. When developing ABM programs, this is exactly what we need to get more value from the tool. Their support reps are knowledgeable and easy to work with. **What problems is Lead Forensics solving and how is that benefiting you?** We need to know who is visiting our site, what pages they see, and how often they come back. We also wanted a way to go into the system to see who might be a target for our email campaigns. Applying score values to web activity allows us to determine when a lead is warm to pass the qualified lead to Sales for follow-up. That is available with LF. **Official Response from Stu Cook:** > Hi Scott- thank you for taking the time to leave your review. It's great to see the software is providing you with consistent info you can use to feed your pipeline. I'd also like to thank you for your feedback on how we can improve the UI, it's always great to hear first-hand feedback. Thanks, Stu ### 45. Cracking tool and fine Account Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Tom S. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Lead Forensics?** Drew Knowles is superb, easy to listen to and know his stuff and takes you through the tool brilliant. Brings a little humour and positivity to the table which always helps. Reaching your client base and hitting the decision makers, easy to use, good customer support and solid intergration **What do you dislike about Lead Forensics?** Nothing really does what it says on the tin **What problems is Lead Forensics solving and how is that benefiting you?** Reaching new customers ### 46. Lead Forensics is great **Rating:** 5.0/5.0 stars **Reviewed by:** Tanner H. | Sales Development Rep, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Lead Forensics?** User friendly and the filters you can create. **What do you dislike about Lead Forensics?** Sometimes it takes time for leads to come through. **What problems is Lead Forensics solving and how is that benefiting you?** It helps us identify customers visiting our website and their intent/ buying signals. ### 47. Lead Forensics is a great tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Manvir R. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2023 **What do you like best about Lead Forensics?** You can really see where people are spending their time on the website and what products they are interested in. The reports are so useful, they really allow you to follow up in an easy way and try take advantage of all the traffic on your website. It is also great to set up real time alerts which send an email when someone has visited. **What do you dislike about Lead Forensics?** It can be time consuming at first, however I think it is important to persevere with it and the results come in due time. Aside from that, there isn't anything I dislike about it. **What problems is Lead Forensics solving and how is that benefiting you?** Cold calling is always difficult, especially when selling serviced offices. However, this gives you a great list of good leads to follow up on and there is always a lot more traffic on the website than you would originally think. Sometimes people just need that push and this offers a great tool go get in touch with people and really promote your product. ### 48. Good at identifying companies but limited sales value **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Lead Forensics?** Lead Forensics is good at identifying the companies that are visiting your website and the database of contacts that they hold for these companies is extensive **What do you dislike about Lead Forensics?** Lead Forensics does not go beyond the identification of the company whilst other systems (Canddi) that I have used work to identify the individual. **What problems is Lead Forensics solving and how is that benefiting you?** We moved away from LF as it could not show us the individuals who were visiting our sites after identifying their company. It was good to get an initial handle of traffic stats and ensuring the right companies were engaging with our marketing campaigns. ### 49. Honest feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Ravish K. | Product Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2023 **What do you like best about Lead Forensics?** Good lead generation and good quality leads **What do you dislike about Lead Forensics?** Nothing was disliked Good system and good workflow **What problems is Lead Forensics solving and how is that benefiting you?** Lead generation and helping me get good leads ### 50. Flawless/Seamless **Rating:** 5.0/5.0 stars **Reviewed by:** Tim E. | Business Development Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2023 **What do you like best about Lead Forensics?** The leads that they give you are flawless and accurate **What do you dislike about Lead Forensics?** that not everyone is using them the way they should **What problems is Lead Forensics solving and how is that benefiting you?** I couldn't see who was visiting my pages and I was struggling with my buyers' intentions and less-than-accurate information about marketing account profiles. ## Lead Forensics Discussions - [How can we get more accurate visitor details ?](https://www.g2.com/discussions/how-can-we-get-more-accurate-visitor-details) - 2 comments, 1 upvote - [How can I integrate Lead Forensics to my email campaigns](https://www.g2.com/discussions/49562-how-can-i-integrate-lead-forensics-to-my-email-campaigns) - 1 comment, 1 upvote - [For some reason, regardless of the size of screen I am using, the top part on the Visitor List tab is always half-hidden under the welcome back banner.](https://www.g2.com/discussions/36379-for-some-reason-regardless-of-the-size-of-screen-i-am-using-the-top-part-on-the-visitor-list-tab-is-always-half-hidden-under-the-welcome-back-banner) - 1 comment, 1 upvote - [How are other users using Lead Forensics to drill down to the person looking at the website?](https://www.g2.com/discussions/33420-how-are-other-users-using-lead-forensics-to-drill-down-to-the-person-looking-at-the-website) - 1 comment, 1 upvote - [What is the best way to determine which branch of a company has visited your site?](https://www.g2.com/discussions/33391-what-is-the-best-way-to-determine-which-branch-of-a-company-has-visited-your-site) - 1 comment, 1 upvote - [View Lead Forensics pricing details and edition comparison](https://www.g2.com/products/lead-forensics/reviews?page=10&wfoid=24ca3be626.1773732457§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+20%3A59%3A53+-0500&secure%5Bsession_id%5D=79c74d97-eae2-4343-bab8-ddf5acf1f53a&secure%5Btoken%5D=11617199adf3bfc6d21a187b2c8afc30ced056765a78537c10139382a175262b&format=llm_user) ## Lead Forensics Integrations - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Loxo](https://www.g2.com/products/loxo/reviews) - [monday CRM](https://www.g2.com/products/monday-crm/reviews) - [Odoo ERP](https://www.g2.com/products/odoo-odoo-erp/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Lead Forensics Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Data Availability** - Contact Data Availability - Offline Data - Real-Time Data - Intent Data **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Additional Functionality** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics **Lead Intelligence** - Account-level Insights - Lead Analysis **Platform Additional Functionality** - Third-Party Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Lead Management** - Segmentation - Account Identification **Additional Functionality** - Event Triggered Actions - Lead Generation - Lead Notifications - Generative AI - Lead Capture - Reporting/Analytics - API - Customer Journey Mapping - Real-Time Reporting - Lead Qualification - Multi-Channel Attribution - Customer Segmentation - Database Support - Summary Reports - Prioritization - Pipeline Management - Customizable Reports - Conversion Rate Optimization - Customer Database - Search/Filter - Activity Tracking - Trend Analysis - Lead Management - Performance Metrics - Content Marketing - Reporting & Statistics - B2B Lead Generation - Real-Time Updates - AI Copilot - Web Traffic Reporting - Data Import/Export - Customer Activity Tracking - Behavior Tracking - Competitive Analysis - Predictive Analytics - Contact Database - Sales Management - Activity Dashboard - Built-In Database - Real-Time Notifications - CRM - Contact Management - Real-Time Analytics - Data Visualization - Lead Nurturing - Sales Trend Analysis - Pipeline Reports - Customer Profiles **Marketing Campaigns** - Media Attribution - Customization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy ## Top Lead Forensics Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,874 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) - 4.4/5.0 (624 reviews) - [Foundry Intent](https://www.g2.com/products/foundry-intent/reviews) - 4.3/5.0 (144 reviews)