Lead Forensics Reviews & Product Details

In today's fast-paced world, real-time, human-to-human engagement is crucial. Did you know that 84% of B2B buyers purchase from the first organization they interact with? Yet, many B2B companies struggle to react quickly to opportunities. Lead Forensics changes the game, enabling businesses to engage with their B2B website visitors faster than ever, right when they're most engaged - while visiting your website. Lead Forensics provides all the intelligence needed to start valuable, relevant, and meaningful conversations in real-time. Identify who your B2B website visitors are, where they come from, what they're looking at, and their stage in your sales pipeline. Route opportunities directly to an Account Manager to delight B2B prospects with proactive engagement. Direct existing B2B prospects to their sales representative and fuel marketing automation with highly engaged new B2B prospects. With Lead Forensics, uncover the potential of the 98% of your B2B website visitors who never inquire with you. Established in 2009, Lead Forensics operates globally with over 60,000 users worldwide. Our team of over 400 dedicated SaaS specialists are in Scottsdale, Atlanta, Portsmouth, Bournemouth and Bristol. Lead Forensics wholly owns our matched IP database—our crown jewels—which sets us apart by providing maximum value to every customer. Our database can identify millions of IP addresses and B2B contacts, ensuring the highest data quality in the industry. Because we own our database, all data is rigorously cleansed and undergoes intensive verification processes. What's under the hood matters, and in side-by-side comparisons, Lead Forensics delivers the highest quality and volume of matched B2B website visitors. Our user-intuitive dashboard offers granular detail and insightful reporting. The result? A solution our customers can trust, with proven ROI and a commitment to delivering industry-leading B2B website visitor intelligence that helps our customers grow.

Product Website

Seller

Lead Forensics

Languages Supported

English

Product Description

Lead Forensics is the essential software in B2B marketing, instantly know who is visiting your website and get contact info. Try for free.

Overview by

Lilah Waite

Discussions

Lead Forensics Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

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Lead Forensics Integrations

(18)

Verified by Lead Forensics

Lead Forensics Media

Lead Forensics Demo - Lead Forensics Dashboard

Lead Forensics unlocks the secrets of your website's visitors. Discover who they are, where they come from, and what captures their attention—all in real-time. Dive into detailed firmographics for every business visitor, and gain instant insights to elevate your marketing strategy. Understand you...

Lead Forensics Demo - Lead Forensics Visitor List

Experience the allure of real-time insights with Lead Forensics. Instantly identify which businesses are visiting your website and categorize them by their stage in your sales pipeline. Tailor your actions based on each visitor profile to spark meaningful engagement. Dive deep into their interest...

Lead Forensics Demo - Lead Forensics Visitor Journey Insight

Unveil the magic behind your most successful marketing campaigns with Lead Forensics. Identify which tactics are driving high-value opportunities to your website and track their evolution over time. Monitor the performance of social media, PPC, SEO, and other referral sources to optimize your str...

Lead Forensics Demo - Lead Forensics Provides Detailed Firmographics

Unlock the power of detailed firmographics with Lead Forensics. Qualify and score each visitor based on their perfect fit for your business. Grasp the size and scope of every visitor, pinpoint their location, and access their contact information effortlessly. Utilize automated lead scoring tailor...

Official Downloads

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The Future is First: How to move your organization towards first-party data

Lead Forensics Reviews (966)

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Maria T.

Sales Director

Small-Business (50 or fewer emp.)

9/30/2025

"Outstanding Support, Powerful Tool"

5/5

What do you like best about Lead Forensics?

Very positive. The customer service we’ve had from Rhys and the rest of the Lead Forensics team is excellent. They proactively think with you on how to get the most out of it, and we’re very impressed with the power of the tool itself. Highly recommend it to anyone in the lead generation game. A daily source of new leads for us! Easily implemented with all necessary help at hand from the team and easy to use! And can be easily integrated! So has ticked all boxes for us! Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

The only downside is that there’s so much data—it takes discipline to stay focused. But that’s a good problem to have Review collected by and hosted on G2.com.

Nathan L.

Ticket Sales Account Manager

Small-Business (50 or fewer emp.)

9/2/2025

"User Friendly Experience"

4/5

What do you like best about Lead Forensics?

I like how I am only able to view the leads that are assigned to me. It allows me to stay organized throughout my calls and allows me to refresh which accounts I have and have not reached out to. I also like how it is sorted based on the most recent visits. It shows the companies that are more active on the site and the ones that aren't, allowing me to grade my leads. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

A lot of the things I am disappointed in are not a LF problem. I personally dislike that for some companies I am unable to locate contacts. However, this is based on the user's profile so there is nothing that LF can do. One thing I have noticed though is that sometimes the location can be a little weird. I have had companies view the website from a location that is now perma closed. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

LF is solving the problem of finding leads that I have not located. Most of the leads that I receive through LF are companies that me nor my colleagues have located. It allows me to continue to build my prospecting pull and find new companies to reach out to. It is also helping me find the best point of contact for the company. I have located plenty of contacts from HR and ownership so I can reach out directly to them rather than going through a gatekeeper. It also allows me to predetermine some offerings based on what they have looked at. I can now be more organized and targetted when i host my meetings. Review collected by and hosted on G2.com.

Michael C.

Sales Manager

Small-Business (50 or fewer emp.)

9/2/2025

"Great onboarding and excited to see results"

5/5

What do you like best about Lead Forensics?

We’ve only just started with Lead Forensics, but already I can see real value in tracking when leads we’re speaking to have visited the website. It’s been great for visibility and we’re looking forward to seeing how our upcoming marketing campaigns impact website traffic and engagement. A special mention to Rhys for making the onboarding process clear, smooth, and straightforward — he’s been excellent throughout. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

I'm not sure it would class as a dislike of Lead Forensics - ultimately we just need to learn how to use the data better. But it is easy to go down a rabbit hole with potential leads. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

Lead Forensics is helping us see which businesses are visiting our website, including when existing leads we’re already speaking with come back to check us out. That extra visibility is really useful for timing follow-ups and prioritising outreach. We’re also looking forward to seeing how it will measure the impact of upcoming marketing campaigns on website traffic, which should make it easier to connect sales activity with marketing ROI. Review collected by and hosted on G2.com.

Tansy S.

Head of New Business

Enterprise (> 1000 emp.)

10/20/2025

"Game-Changing Lead Insights, Though Categories Could Be More Industry-Specific"

4.5/5

What do you like best about Lead Forensics?

Gaining visibility into who’s browsing our website - beyond those already in our email campaigns and pipelines - has been a game changer. Assigning leads to categories and users is incredibly intuitive, and the reporting options are both flexible and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

The categories are currently a bit broad and generic for our industry, but I’ve raised this with my Account Manager to explore whether there’s room for customization. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

We have a large database, but we’ve been struggling to get fresh insight and data on new companies. Lead Forensics gives us live visibility into who’s browsing our website, allowing us to reach out quickly to gauge their interest in the event. It also helps us enrich our cold nurture campaigns with new, relevant data. Review collected by and hosted on G2.com.

Sophie A.

11/11/2025

"Exceptional Market Research and Client Tracking Tool"

5/5

What do you like best about Lead Forensics?

I find Lead Forensics extremely useful for market research, as it allows me to keep tabs on both existing and new clients visiting our website, which encourages building relationships with new brokers. I appreciate its speed and the ability to monitor which pages have been visited and when documents have been downloaded. Additionally, the initial setup was very easy, making the introduction process seamless. I am very likely to recommend Lead Forensics to others due to these capabilities. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

I dislike the limited functionality in tracking visit durations when a user visits only a single page. It would be beneficial to know how long a visitor stays on a particular page, regardless of the number of pages visited. Currently, this feature only provides insights when multiple pages are accessed, which can limit my understanding of user engagement and behavior on our site. Review collected by and hosted on G2.com.

Dan N.

11/6/2025

"The Best Software for Converting Traffic into Business"

5/5

What do you like best about Lead Forensics?

I love that Lead Forensics significantly eases the sales process by providing warmer leads, allowing me to initiate contact while we are still fresh in their minds, which in turn boosts conversion rates. It stands out as the best software I've encountered for transforming website traffic into tangible business opportunities. The initial setup was a breeze, and the support team offered exceptional assistance throughout; Leon and Jaycee deserve special mention for their outstanding help. Overall, these aspects make Lead Forensics a powerful tool in bridging the gap between online interest and real-world conversations, effectively enhancing my business engagements. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

Only the delay in receiving leads, which come in on average 90 minutes after a website visit. It would be beneficial to have this time reduced to enhance real-time engagement opportunities. Review collected by and hosted on G2.com.

Syed B.

Sales Executive

Mid-Market (51-1000 emp.)

8/22/2025

"Joanna Hnat , Best Account Manager Ever!!!"

5/5

What do you like best about Lead Forensics?

Lead Forensics has uplifted my business sales due to its Ease of Use , outstanding customer support and an awesome account Manager "Joanna Hnat" .

"Joanna Hnat" has been very helpful from the day one and is always there when we need her. Never not smiling and always gives the best advice and support. Highly recommend using Lead Forensics for your business growth and big shout out to "Joanna Hnat" for her outstanding account management.

Syed Bokhari. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

Nothing that i can think of to be honest. its an amazing platform for the business growth. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

Lead Forensics is helping us generating new sales for the business growth and is also very helpful to forecast our quarterly and yearly sales targets. Also, its very useful to keep an eye on our existing customers and helps our account management team to reach out to them for new / additional products they might be interested in. Review collected by and hosted on G2.com.

Art A.

11/5/2025

"Effortless Lead Generation with Stellar Support"

5/5

What do you like best about Lead Forensics?

I love how easy to use Lead Forensics is, which simplifies the process of monitoring website traffic and generating leads. The user interface is intuitive, making navigation straightforward, even for those who are new to such tools. I appreciate the exceptional support that Lead Forensics offers; whenever I have questions or encounter issues, I can swiftly send a message and promptly receive assistance. This support aspect truly enhances my experience with the product. Moreover, the setup process was incredibly simple, which helped us get started without any hassle. Additionally, I value how efficiently Lead Forensics helps in identifying traffic to our website and converting this information into actionable leads and business growth opportunities. Gaz M. who is our account manager is absolutely brilliant Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

I like everything ! Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

11/4/2025

"Insightful Marketing Analytics"

4.5/5

What do you like best about Lead Forensics?

It's really useful seeing how companies have landed on our website, especially if it's via PPC and I can see what keyword / search phrase they used to find us. It has helped me establish which marketing channels are most effective. I have also been able to attribute new business wins to particular channels or campaigns, which is a great way for me to demonstrate marketing ROI. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

Can be quite pushy in terms of extending contracts or introducing new features / upgrades to existing subscription. Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

It is helping me identify which of our services is most popular, by showing me how often users land on specific website pages or search for those specific services on Google. It also shows me which channels are effective.

As we operate in a small market, it has been really useful for helping us identify new prospects and local organisations that we weren't previously aware of. It's really useful seeing which of our keywords are most effective at bringing traffic to the site. Review collected by and hosted on G2.com.

Henry M.

Head of Marketing

Mid-Market (51-1000 emp.)

8/19/2025

"Thank you to Lead Forensics for Our Service"

4/5

What do you like best about Lead Forensics?

Leads Forensics has been exactly what we needed. It gives us clear visibility into website traffic. We see not just who visits, but also which pages they engage with and for how long. This insight is invaluable for our marketing team. It helps us shape collateral around visitors’ real interests and ensures our messaging matches their needs.

For the sales team, the platform is just as impactful. Seeing which content prospects view means sales can approach conversations with deeper understanding. They avoid a one-size-fits-all pitch, tailoring discussions to feel relevant and informed.

Additionally, the reporting is very clear..

The HubSpot integration is easy to use and integrates well, meaning we use it regualrly.

Leads Forensics gives us insight to connect marketing and sales. We engage prospects with greater precision.

I would also add the people we've dealt with (Joseph in particular), have been incredibly supportive, explained the service/tools in a manner that we can understand easily, knowledgeable, and interested. Review collected by and hosted on G2.com.

What do you dislike about Lead Forensics?

A very small complaint, but the buffering time is a bit long (5 seconds rather than instant). Review collected by and hosted on G2.com.

What problems is Lead Forensics solving and how is that benefiting you?

Leads Forensics is helping us bridge the gap between anonymous website traffic and meaningful business insight. Previously, we had very little visibility into who was visiting our site and what content they were engaging with. Now, we can see which companies are showing interest, how long they are spending on specific pages, and what topics are most relevant to them.

This solves two key problems: it gives our marketing team the data they need to refine campaigns and collateral based on real visitor behaviour, and it equips our sales team with valuable context before they speak to a prospect. The result is a much more targeted and efficient approach, where we focus our efforts on the right opportunities and engage with prospects in a way that feels more relevant and informed. Review collected by and hosted on G2.com.