
Lead Forensics gives us visibility into high-intent B2B traffic that would otherwise be completely anonymous. We rely on it daily to understand which companies are engaging with our site, what pages they view, and how that behavior aligns with real sales conversations. It’s especially valuable for longer, high-value sales cycles where visitors don’t immediately fill out a form. The platform is intuitive, actionable, and far more useful than traditional analytics alone. Review collected by and hosted on G2.com.
One limitation is that identification works from visitors browsing on a company network, so traffic coming from personal devices or home internet can be harder to attribute at the company level. That’s an inherent constraint of the technology rather than the platform itself. Review collected by and hosted on G2.com.


