Best Social Media Listening Tools

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What problems does YouScan solve as a Social Media Listening Tools?

YouScan, as a Social Media Listening Tool, primarily addresses the challenges of monitoring brand reputation, tracking online conversations across diverse platforms, and extracting actionable insights from large volumes of social data. According to reviewers, it solves the operational problem of consolidating mentions from sources like TikTok, Instagram, forums, and news sites, enabling teams to quickly detect trends, crises, and customer feedback that would otherwise be missed. Its AI-powered sentiment analysis and visual recognition features help users filter noise and focus on relevant mentions, while real-time alerts and customizable dashboards streamline reporting and response workflows. However, some reviewers note that dashboard customization and widget variety are less advanced compared to certain competitors, and initial setup or query building can involve a learning curve.

What Social Media Listening Tools features does YouScan offer?

YouScan offers a robust set of native Social Media Listening Tools features, including Social Reporting, Sentiment Analysis, Influencer Identification, Social Measurement, Brand Monitoring, Keyword Tracking, Trend Analysis, Competitor Analysis, Alerts and Notifications, and Advanced Data Filtering. Reviewers highlight the platform’s ability to capture data from a wide range of sources, including TikTok and Google Maps reviews, and praise its AI-powered Insights Copilot for saving analyst time and surfacing trends. The visual recognition feature is frequently cited as a differentiator for identifying brand mentions in images and user-generated content. The main limitation mentioned is that dashboard customization options and widget variety are not as extensive as some other tools, and certain advanced analytics or integrations may require add-ons or additional cost.

How easy is YouScan to set up, use, and get support for?

YouScan scores 8.9 for ease of use, 9.0 for ease of admin, and 8.7 for ease of setup, with reviewers consistently describing the interface as intuitive and straightforward for both newcomers and experienced users. Many users report that onboarding is quick, setup can be completed in under an hour, and the platform’s filtering and analytics tools are easy to navigate, with customer support frequently praised for guiding users through any challenges. However, some reviewers note that mastering complex queries or fully leveraging all features can require extra effort, and the 8.7 ease of setup score trails the other dimensions slightly, reflecting this initial learning curve.

What does YouScan integrate with for Social Media Listening Tools workflows?

Slack is the most-cited integration for YouScan in Social Media Listening Tools workflows, with reviewers noting that real-time alerts and mentions can be pushed directly to Slack channels, streamlining team response. Additional integrations mentioned include Microsoft Teams, Zendesk for Customer Service, and HubSpot Service Hub, which support broader collaboration and customer care workflows. Reviewers also reference API access for custom dashboard connections and automation. The primary integration friction noted is that some integrations, such as WhatsApp or advanced API usage, may require additional setup steps or are available only in higher-tier plans or as add-ons.

How much does YouScan cost?

YouScan’s entry-level pricing is $499 per month for the Starter 3 plan, which includes 3 topics, up to 15,000 monthly mentions, and access to core features like Insights Copilot (10 questions/month), customizable dashboards, and integrations with Slack and Microsoft Teams. Higher tiers, such as the Unlimited Plans (contact for pricing), unlock unlimited topics, sampled mentions, advanced data collection (including image and audience analysis), unlimited Copilot questions, and API access. Reviewers generally describe the platform as offering good value for its breadth of features, but some note that add-ons and expanded capabilities can increase costs, and that certain features are only available at higher price points.

Updated August 2026.

How Many Social Media Listening Tools Products Does G2 Track?

Total Products under this Category: 221

Category Stats (Sep 2026)

  • Average Rating: 4.41/5 (↓0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Locobuzz (+0.14%) - Among all products in this category, Locobuzz recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Social Media Listening Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 41,300+ Authentic Reviews
  • 221+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Social Media Listening Tools

G2 Grid® for Social Media Listening Tools plotting products by satisfaction and market presence

Highlighted products: Sprout Social, Hootsuite, Meltwater, Vista Social, Brandwatch Consumer Intelligence, BrandMentions, YouScan, and Brand24.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-listening-tools/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=meltwater&focus%5B%5D=vista-social&focus%5B%5D=brandwatch-consumer-intelligence&focus%5B%5D=brandmentions&focus%5B%5D=youscan&focus%5B%5D=brand24)

Sprout Social

Sprout Social is a comprehensive social intelligence solution designed to turn insights into action to drive smarter, faster business impact. The AI-Powered Social Intelligence platform caters to tens of thousands of organizations, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. Sprout Social offers a suite of solutions for marketing teams, social media managers, communications executives, customer care teams, data and analytics experts and business leaders to optimize their strategies with critical social insights. With its user-friendly interface and robust capabilities, Sprout Social is particularly beneficial for teams looking to deliver predictive media intelligence, full-funnel social optimization, scalable social support, and authentic brand amplification. Powered by Trellis, our agentic AI, Sprout reveals hidden patterns and sharpens every social insight into a clear picture of where to take your strategy next. Key capabilities of Sprout Social include advanced publishing, social customer care, social listening and in-depth analytics. Publishing allows users to schedule and manage posts across Facebook, Instagram, Bluesky, LinkedIn, and more, ensuring consistent messaging and team collaboration to maximize audience reach. Social customer care allows businesses to power scalable and secure care workflows to drive customer satisfaction. Social Listening enables businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Analytics offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. The platform is underpinned by enterprise-grade security, compliance, and permissions, built for the largest, most complex organizations in the world and an extensive ecosystem of integrations and APIs to weave Social Intelligence into the tools your teams already use. Together, these products operationalize intelligence across your entire workflow, ensuring your organization moves on data rather than just collecting it. Built for rapid deployment and immediate adoption, Sprout eliminates the months of configuration required by traditional suites, allowing you to turn social signals into business action on day one. Overall, Sprout Social serves as a vital tool for businesses aiming to leverage social media insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social intelligence landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes. With 3,500+ reviews and a #1 placement in 60+ G2 reports, Sprout Social is a platform that is trusted by companies like Atlassian, Canva and HP.

Average Rating: 4.4/5.0

Total Reviews: 6,818

How Do G2 Users Rate Sprout Social?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.9/10)
  • Social Measurement: 8.5/10 (Category avg: 8.6/10)
  • Social Reporting: 8.6/10 (Category avg: 8.6/10)
  • Brand Monitoring: 8.1/10 (Category avg: 8.7/10)

Who Is the Company Behind Sprout Social?

  • Seller: Sprout Social
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Chicago, IL
  • Twitter: @SproutSocial
    116,252 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,767 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Non-Profit Organization Management
  • Company Size: 42% Small, 36% Medium

What Do G2 Reviewers Say About Sprout Social?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Sprout Social, appreciating its smooth integration and user-friendly interface.
  • Users value the post scheduling feature of Sprout Social, appreciating its effectiveness in managing multiple accounts efficiently.
  • Users find the scheduling feature of Sprout Social easy to navigate, enhancing their content management experience.
  • Users value the analytical tools of Sprout Social, finding them insightful for post performance across platforms.
  • Users value the centralized management of Sprout Social, finding it user-friendly for overseeing all social media accounts.
Cons
  • Users find the lack of scheduling for private Facebook groups limits their social media management effectiveness on Sprout Social.
  • Users feel limited by the restricted features in Sprout Social, particularly for post scheduling and team collaboration.
  • Users are concerned about the high cost of Sprout Social, which limits accessibility for some organizations.
  • Users find glitches and steep pricing problematic in Sprout Social, impacting functionality and budget for smaller teams.
  • Users note the high pricing of Sprout Social, which may deter some potential customers despite its quality features.

What Are Recent G2 Reviews of Sprout Social?

What Are G2 Users Discussing About Sprout Social?

Hootsuite

Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features > Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. > Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. > Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. > Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box.

Average Rating: 4.3/5.0

Total Reviews: 7,404

How Do G2 Users Rate Hootsuite?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 8.9/10)
  • Social Measurement: 8.1/10 (Category avg: 8.6/10)
  • Social Reporting: 8.1/10 (Category avg: 8.6/10)
  • Brand Monitoring: 8.2/10 (Category avg: 8.7/10)

Who Is the Company Behind Hootsuite?

  • Seller: Hootsuite
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Vancouver, BC
  • Twitter: @hootsuite
    6,164,377 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,763 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Non-Profit Organization Management
  • Company Size: 59% Small, 29% Medium

What Do G2 Reviewers Say About Hootsuite?

AI-generated summary from verified user reviews

Pros
  • Users love the advanced post scheduling features of Hootsuite, allowing for efficient planning across multiple platforms.
  • Users love Hootsuite's advanced scheduling, allowing for effective post planning and maximizing engagement across multiple platforms.
  • Users appreciate the ease of use of Hootsuite, enjoying efficient posting and a clean, reliable interface.
  • Users value Hootsuite for its time-saving features that streamline social media management across multiple platforms effortlessly.
  • Users value the centralized management of Hootsuite, streamlining social media account management efficiently.
Cons
  • Users find the limited features of Hootsuite frustrating, especially regarding Instagram feed layout and untagged mentions.
  • Users find Hootsuite too expensive and suggest more pricing options for small businesses to enhance accessibility.
  • Users find Hootsuite's high pricing restrictive, with fewer features available at lower-tier plans than before.
  • Users experience linking issues with Instagram, affecting DM automation and overall integration within Hootsuite.
  • Users find the missing features in Hootsuite limit their automation and integration capabilities, complicating their social media management.

What Are Recent G2 Reviews of Hootsuite?

What Are G2 Users Discussing About Hootsuite?

Meltwater

Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs.

Average Rating: 4.1/5.0

Total Reviews: 2,640

How Do G2 Users Rate Meltwater?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 8.9/10)
  • Social Measurement: 8.1/10 (Category avg: 8.6/10)
  • Social Reporting: 8.0/10 (Category avg: 8.6/10)
  • Brand Monitoring: 8.2/10 (Category avg: 8.7/10)

Who Is the Company Behind Meltwater?

  • Seller: Meltwater
  • Company Website:
  • Year Founded: 2001
  • HQ Location: San Francisco, CA
  • Twitter: @Meltwater
    24,840 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,640 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 41% Small, 37% Medium

What Do G2 Reviewers Say About Meltwater?

AI-generated summary from verified user reviews

Pros
  • Users find Meltwater extremely easy to use, enjoying its intuitive interface and helpful onboarding support for new members.
  • Users value the easy filtering settings in Meltwater, allowing them to find relevant information efficiently.
  • Users value Meltwater for its outstanding customer support and robust search functions, enhancing media monitoring and sentiment analysis.
  • Users commend the exceptional customer support from Meltwater, highlighting responsiveness and helpfulness in urgent situations.
  • Users find Meltwater's helpfulness invaluable, praising its responsive support and insightful reporting features.
Cons
  • Users express a need for improvements in flexibility regarding licenses and report accuracy, affecting overall satisfaction.
  • Users find the learning curve challenging, noting that the interface is not intuitive and requires training.
  • Users find the interface of Meltwater to be not intuitive, complicating their search process and experience.
  • Users face technical issues with Meltwater, struggling with Boolean logic and experiencing lag, filtering challenges, and onboarding difficulties.
  • Users find Meltwater's complexity challenging, particularly with Boolean logic and non-intuitive interface issues impacting search efficiency.

What Are Recent G2 Reviews of Meltwater?

What Are G2 Users Discussing About Meltwater?

Vista Social

Vista Social is an enterprise-ready social media management platform built for teams that refuse to settle. Every channel, every workflow, every integration, powered by AI that works while you sleep. You decide how you want to work. Turn on AI mode and let Ask Vista drive, or switch to Expert mode and run everything hands-on with the full set of powerful tools and automations. The platform adapts to how your team likes to operate, not the other way around. At the center of AI mode is Ask Vista, your conversational assistant. Instead of clicking through menus, you tell it what you need. Draft and schedule a week of posts, pull last month's performance, find the right media, reply to your inbox, or ask what's working. Ask Vista does the work and shows you the results. Then there are agents. Set one up once and it keeps running on its own schedule, so the routine work happens without you. An agent can publish recurring content, watch your comments and reviews and respond, put together a Monday morning report, or surface ideas before you plan. You describe the job, the agent handles it on repeat. Around all of it sits everything you'd expect. Connect Instagram, Facebook, TikTok, LinkedIn, YouTube, X, Pinterest, Google Business Profile, Threads, and Bluesky. Plan on a shared calendar, route approvals for your team and clients, and dig into analytics, competitor benchmarking, and social listening. Agencies get multi-workspace management, white-label reports, and branded dashboards. No bloat, no per-feature upsells, no "contact us for pricing."

Average Rating: 4.8/5.0

Total Reviews: 1,126

How Do G2 Users Rate Vista Social?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.9/10)
  • Social Measurement: 9.6/10 (Category avg: 8.6/10)
  • Social Reporting: 9.6/10 (Category avg: 8.6/10)
  • Brand Monitoring: 9.6/10 (Category avg: 8.7/10)

Who Is the Company Behind Vista Social?

  • Seller: Vista Social LLC
  • Company Website:
  • Year Founded: 2022
  • HQ Location: New York, US
  • Twitter: @vistasocialapp
    2,663 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    27 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Founder
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 72% Small, 26% Medium

What Do G2 Reviewers Say About Vista Social?

AI-generated summary from verified user reviews

Pros
  • Users find Vista Social's ease of use exceptional, streamlining social media management with efficient scheduling and automation tools.
  • Users praise the comprehensive features of Vista Social, enhancing their social media management experience significantly.
  • Users highlight Vista Social's enterprise-level features, combined with affordability and user-friendly interface for small/medium businesses.
  • Users find post scheduling on Vista Social very easy, streamlining content management across multiple platforms efficiently.
  • Users value the centralized management of Vista Social, enhancing efficiency and organization across multiple social media accounts.
Cons
  • Users find the learning curve of Vista Social challenging, though it improves with familiarity over time.
  • Users feel the lack of mobile app features and missing automation for LinkedIn DMs limits Vista Social's effectiveness.
  • Users experience significant delays in message updates from social channels, risking financial and reputational damage.
  • Users identify a need for improvement in AI accuracy and dashboard analytics to enhance overall usability and monitoring.
  • Users report linking issues with Vista Social, affecting data synchronization and account integration across platforms.

What Are Recent G2 Reviews of Vista Social?

Brandwatch Consumer Intelligence

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

Average Rating: 4.4/5.0

Total Reviews: 709

How Do G2 Users Rate Brandwatch Consumer Intelligence?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Social Measurement: 8.5/10 (Category avg: 8.6/10)
  • Social Reporting: 8.2/10 (Category avg: 8.6/10)
  • Brand Monitoring: 8.6/10 (Category avg: 8.7/10)

Who Is the Company Behind Brandwatch Consumer Intelligence?

  • Seller: Brandwatch
  • Company Website:
  • Year Founded: 2007
  • HQ Location: Brighton, East Sussex
  • Twitter: @Brandwatch
    34,219 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    801 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Analyst, Consultant
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 35% Large, 34% Medium

What Do G2 Reviewers Say About Brandwatch Consumer Intelligence?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Brandwatch Consumer Intelligence, highlighting its intuitive design and user-friendly interface.
  • Users appreciate the actionable insights provided by Brandwatch Consumer Intelligence, enhancing understanding of consumer behavior and market trends.
  • Users appreciate the intuitive interface of Brandwatch, making data analysis and navigation seamless and efficient.
  • Users appreciate the intuitive user interface of Brandwatch Consumer Intelligence, which enhances understanding of consumer behavior.
  • Users appreciate the intuitive and well-designed dashboards of Brandwatch, enhancing clarity and communication of insights.
Cons
  • Users find the limited features of Brandwatch Consumer Intelligence restrict their experience and lead to frustration.
  • Users have noted a significant learning curve with Brandwatch Consumer Intelligence, requiring time to master its advanced features.
  • Users report data inaccuracy in sentiment analysis and limitations in niche data, impacting overall reporting effectiveness.
  • Users find the platform not intuitive, particularly during the setup process and when navigating the interface.
  • Users face platform limitations with Brandwatch, struggling with restricted data access and challenging export processes.

What Are Recent G2 Reviews of Brandwatch Consumer Intelligence?

What Are G2 Users Discussing About Brandwatch Consumer Intelligence?

BrandMentions

BrandMentions is the ultimate AI-driven solution for monitoring your brand’s presence across the digital landscape. As one of the most comprehensive social listening tools on the market, BrandMentions captures every mention and delivers in-depth analytics, equipping you to make confident, data-driven decisions. A powerful yet affordable media monitoring tool, BrandMentions helps you manage your online reputation, analyze marketing campaigns, track competitors, gather customer feedback, and much more—all in one smart platform.

Average Rating: 4.9/5.0

Total Reviews: 239

How Do G2 Users Rate BrandMentions?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Social Measurement: 8.9/10 (Category avg: 8.6/10)
  • Social Reporting: 9.1/10 (Category avg: 8.6/10)
  • Brand Monitoring: 9.0/10 (Category avg: 8.7/10)

Who Is the Company Behind BrandMentions?

  • Seller: BrandMentions
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Iasi, RO
  • Twitter: @BrandMentions
    1,588 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 51% Medium, 41% Small

What Do G2 Reviewers Say About BrandMentions?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of BrandMentions, as its intuitive design simplifies competitor monitoring and reporting tasks.
  • Users commend the impressive scale and accuracy of BrandMentions for effective sentiment analysis across multiple markets and languages.
  • Users commend the robust reporting and monitoring capabilities of BrandMentions, making brand management efficient and insightful.
  • Users value the real-time alerts and detailed insights from BrandMentions, enhancing competitive tracking and strategic advantages.
  • Users value the trend analysis capabilities of BrandMentions, enabling quick responses to evolving audience engagement and competitor activity.
Cons
  • Users feel overwhelmed by excessive minor mentions, wishing for improved filtering to enhance focus on significant data.
  • Users find the limited customization options for reports and tagging needing improvement for better usability.
  • Users find that generating detailed reports can be time-consuming, particularly when dealing with extensive data sets.
  • Users experience slow loading times when handling large datasets and exporting extensive reports, though results remain accurate.
  • Users note a steep learning curve for setup due to numerous features, making onboarding challenging for newcomers.

What Are Recent G2 Reviews of BrandMentions?

What Are G2 Users Discussing About BrandMentions?

Brand24

Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.

Average Rating: 4.6/5.0

Total Reviews: 359

How Do G2 Users Rate Brand24?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Social Measurement: 8.8/10 (Category avg: 8.6/10)
  • Social Reporting: 8.9/10 (Category avg: 8.6/10)
  • Brand Monitoring: 9.5/10 (Category avg: 8.7/10)

Who Is the Company Behind Brand24?

  • Seller: Brand24
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Wrocław, Poland
  • Twitter: @brand24
    23,583 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    100 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Founder
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 65% Small, 29% Medium

What Do G2 Reviewers Say About Brand24?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Brand24, noting its intuitive design and accessibility for all technical levels.
  • Users appreciate the comprehensive platform of Brand24, finding it user-friendly and effective for tracking online mentions.
  • Users value Brand Monitoring with Brand24 for its clarity and efficiency in tracking brand mentions and online conversations.
  • Users love the clean and intuitive dashboard of Brand24, enhancing their real-time mention tracking experience.
  • Users highlight the efficient reporting and monitoring capabilities of Brand24, significantly saving time and enhancing productivity.
Cons
  • Users experience inconsistent filtering in Brand24, often finding it challenging to manage alert volumes effectively.
  • Users find Brand24's limited features frustrating, particularly lacking in historical data and customization options for projects.
  • Users experience data inaccuracy in sentiment analysis, particularly with sarcasm and irrelevant information, causing confusion.
  • Users find that Brand24 occasionally includes irrelevant content, complicating the clarity of their online monitoring efforts.
  • Users experience slow loading times, particularly when searching for mentions and setting up projects with Brand24.

What Are Recent G2 Reviews of Brand24?

YouScan

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market.

Average Rating: 4.7/5.0

Total Reviews: 304

How Do G2 Users Rate YouScan?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Social Measurement: 9.2/10 (Category avg: 8.6/10)
  • Social Reporting: 8.9/10 (Category avg: 8.6/10)
  • Brand Monitoring: 9.5/10 (Category avg: 8.7/10)

Who Is the Company Behind YouScan?

  • Seller: YouScan
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Kyiv, Kyiv City
  • Twitter: @YouScan_io
    441 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    102 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Market Research
  • Company Size: 48% Small, 35% Medium

What Do G2 Reviewers Say About YouScan?

AI-generated summary from verified user reviews

Pros
  • Users praise YouScan's exceptional customer support for prompt assistance and comprehensive onboarding, enhancing their overall experience.
  • Users appreciate the helpful customer support of YouScan, promptly addressing questions and enhancing user experience.
  • Users find YouScan to be a user-friendly platform with an intuitive interface and excellent support for social media monitoring.
  • Users value the powerful analytics capabilities of YouScan, enabling data-driven decisions and insightful trend identification.
  • Users find YouScan's interface exceptionally intuitive, enabling quick mastery of features and enhancing overall user experience.
Cons
  • Users find the learning curve steep and the interface not user-friendly, complicating the overall experience.
  • Users find the difficult learning curve of YouScan challenging, requiring time to master its many features effectively.
  • Users find the limited features of YouScan restrictive, hindering its effectiveness for medium to large operations.
  • Users express concern about data inaccuracy, particularly due to limited queries and difficulty in cleaning irrelevant data.
  • Users experience slow performance when analyzing large data sets, impacting efficiency and satisfaction with YouScan.

What Are Recent G2 Reviews of YouScan?

What Are G2 Users Discussing About YouScan?

Agorapulse

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, TikTok, and YouTube. Here are six features that customers love most about Agorapulse: 1. Unified social inbox: Easily manage all your social media messages, comments, and reviews in one place. 2. Intuitive publishing: Plan, collaborate, and schedule content seamlessly across all your social channels. 3. Insightful analytics: Receive beautiful, actionable reports in PDF and CSV formats that show what's working — and what isn’t. 4. Social listening: Discover trends and insights about your brand — and your competitors. 5. Award-winning support: Benefit from fast, friendly assistance with industry-leading response times. 6. Exclusive Social Media ROI tool: Prove the value of your social media strategy by tracking top-performing platforms, content, and even team members. Agorapulse also offers free tools for social media managers, including Facebook Ads Report and Social Trends.

Average Rating: 4.5/5.0

Total Reviews: 946

How Do G2 Users Rate Agorapulse?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Social Measurement: 8.7/10 (Category avg: 8.6/10)
  • Social Reporting: 8.6/10 (Category avg: 8.6/10)
  • Brand Monitoring: 8.5/10 (Category avg: 8.7/10)

Who Is the Company Behind Agorapulse?

  • Seller: Agorapulse
  • Year Founded: 2010
  • HQ Location: Paris
  • Twitter: @AgoraPulse
    13,032 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    192 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Owner
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 70% Small, 21% Medium

What Do G2 Reviewers Say About Agorapulse?

AI-generated summary from verified user reviews

Pros
  • Users value the centralized management of Agorapulse, streamlining tasks across multiple social media platforms effectively.
  • Users find Agorapulse to be very easy to use, appreciating its intuitive interface and excellent customer support.
  • Users praise Agorapulse for its helpful tech team and comprehensive features that enhance social media management efficiency.
  • Users appreciate the intuitive interface of Agorapulse, which simplifies daily management and enhances overall usability.
  • Users love the post scheduling feature of Agorapulse for its reliability and ease of use.
Cons
  • Users find Agorapulse to be expensive, especially with charges for features and unresolved bugs affecting functionality.
  • Users find Agorapulse's pricing high, especially with essential features locked and limited free trial availability.
  • Users report improvement needed in Agorapulse's mobile experience and customer service responsiveness for smoother functionality.
  • Users find the difficult reporting in Agorapulse lacking, missing valuable insights like Pinterest integration.
  • Users find the limited customization options in Agorapulse restrictive, particularly for reporting and post management.

What Are Recent G2 Reviews of Agorapulse?

What Are G2 Users Discussing About Agorapulse?

Sprinklr Social

Sprinklr Social is an AI-native social media management platform built for enterprises that need to run their entire social presence from one place. It unifies publishing, scheduling, engagement, and employee advocacy across 30+ social and messaging channels, so large, distributed teams can plan campaigns, build community, and respond to customers without stitching together point solutions. Backed by AI trained on billions of data points across 100+ languages and enterprise-grade governance, Sprinklr Social helps global brands collaborate, stay compliant, and scale their social operations from a single unified platform. Key Features Unified Scheduling and Publishing: Plan, schedule, and publish content across 30+ channels, with AI recommendations on top-performing posts, optimal timing, hashtags, and tone. Social Media Engagement: Centralize comments, messages, and mentions in one place, with AI auto-categorizing incoming conversations by channel, sentiment, and intent for faster replies. Employee Advocacy: Amplify brand reach by turning employees into advocates who share approved content. Broadest Channel Coverage in the Industry: The only platform offering out-of-the-box support for 30+ social and messaging channels, with the ability to add new channels quickly so teams never miss the conversations that matter. Best-in-Class Enterprise AI: Sprinklr AI is trained on billions of data points and 2,000+ models, powering content optimization, sentiment analysis, insights, and governance in 100+ languages. Content Performance Analytics: Track content and engagement performance to understand what resonates and refine your social strategy. Governance that Scales Globally: Granular role-based access, built-in audit trails, and automated approval workflows keep content on-brand and compliant. Deep Workflow Customization: Custom rules and role-based experiences tailored by brand, geography, or business unit. Sprinklr Copilot: A conversational AI interface that surfaces recommendations and next-best actions without digging through dashboards. Recognized Leader: Named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management

Average Rating: 4.1/5.0

Total Reviews: 1,150

How Do G2 Users Rate Sprinklr Social?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 8.9/10)
  • Social Measurement: 8.2/10 (Category avg: 8.6/10)
  • Social Reporting: 8.3/10 (Category avg: 8.6/10)
  • Brand Monitoring: 8.3/10 (Category avg: 8.7/10)

Who Is the Company Behind Sprinklr Social?

  • Seller: Sprinklr
  • Company Website:
  • Year Founded: 2009
  • HQ Location: New York
  • Twitter: @Sprinklr
    38,047 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9,888 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Specialist, Social Media Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 48% Large, 29% Medium

What Do G2 Reviewers Say About Sprinklr Social?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Sprinklr Social, supported by excellent collaboration from the Sprinklr team.
  • Users value the centralized management of Sprinklr Social, enabling efficient monitoring and engagement across multiple platforms.
  • Users appreciate the customizable and comprehensive features of Sprinklr Social, streamlining content management and collaboration.
  • Users value the robust reporting and analytics of Sprinklr Social, enhancing their ability to track performance effectively.
  • Users value the seamless social media management Sprinklr Social offers, streamlining engagement across multiple channels effectively.
Cons
  • Users find the complex usage of Sprinklr Social challenging, especially for new users trying to navigate its features.
  • Users find the learning curve steep for Sprinklr Social, with complexity and occasional support challenges posing difficulties.
  • Users find Sprinklr Social to have a steep learning curve, making navigation and setup challenging for newcomers.
  • Users find that improvement is needed in Sprinklr Social's complexity and learning curve for better usability.
  • Users find the learning complexity of Sprinklr Social daunting, especially when navigating its features and interface.

What Are Recent G2 Reviews of Sprinklr Social?

Muck Rack

Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets, using advanced tagging, entity recognition, and entity-level sentiment to surface the coverage and conversations that matter most. Powered by Muck Rack’s Curation Engine, this monitoring is organized around meaning, not keywords—using AI trained and refined by Media Intelligence experts to verify relevance, categorize coverage, and deliver clean, structured reports ready for analysis and action. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets, ensuring accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence.

Average Rating: 4.5/5.0

Total Reviews: 511

How Do G2 Users Rate Muck Rack?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Social Measurement: 5.0/10 (Category avg: 8.6/10)
  • Social Reporting: 5.0/10 (Category avg: 8.6/10)
  • Brand Monitoring: 7.5/10 (Category avg: 8.7/10)

Who Is the Company Behind Muck Rack?

  • Seller: Muck Rack
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Miami, FL
  • Twitter: @muckrack
    58,367 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    462 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Senior Account Executive
  • Top Industries: Public Relations and Communications, Marketing and Advertising
  • Company Size: 55% Small, 30% Medium

What Do G2 Reviewers Say About Muck Rack?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Muck Rack, celebrating its quick setup and efficient information tracking.
  • Users appreciate the database quality of Muck Rack, enabling effective PR management and personalized journalist engagement.
  • Users value Muck Rack for its robust reporter database, enhancing outreach precision and streamlining the pitching process.
  • Users praise the quick response time and excellent customer support of Muck Rack, making onboarding seamless and efficient.
  • Users find Muck Rack extremely helpful for its accessibility and robust reporter database, enhancing outreach efficiency.
Cons
  • Users find Muck Rack's limited functionality frustrating, often requiring additional searches to ensure comprehensive coverage.
  • Users face issues with data inaccuracy, including outdated journalist details and poor international content coverage.
  • Users find the incomplete media coverage occasionally leads to missing key publications and frequent junk results.
  • Users find the media report analysis and mobile support lacking, impacting their overall experience with Muck Rack.
  • Users find Muck Rack's limited coverage problematic, especially for publications in Latin America and the Middle East.

What Are Recent G2 Reviews of Muck Rack?

What Are G2 Users Discussing About Muck Rack?

Reputation

Reputation is the #1 AI-native reputation management platform, built to help multi-location businesses be found, trusted, and chosen in search, AI answers, and everywhere customers make decisions. By operating as a unified data system, the platform turns fragmented reviews, listings, and surveys into actionable intelligence—ensuring every local storefront, franchise, or dealer group receives clear, prioritized actions. This consolidation empowers marketing and operations teams with complete visibility into local search performance and customer interactions across the entire enterprise network. Rather than functioning as a standard aggregation tool, the platform's core architecture facilitates advanced operational analytics and Generative Engine Optimization (GEO). The system processes siloed feedback channels into operational intelligence, allowing teams to uncover critical performance metrics without manually scouring through raw data. This capability is powered by a native AI assistant (Reputation IQ) that analyzes all feedback data to find trends and opportunities for improvement. Because this intelligence operates natively within the platform, organizations can extract deep conversational insights and track location-specific performance while keeping their proprietary data completely secure from third-party exposure. Core Capabilities Unified Feedback Hub: Consolidates reviews, surveys, and social media commentary from over 200 external directories into a centralized dashboard for standardized monitoring. Conversational Intelligence: Leverages secure, internal AI to instantly identify sentiment trends and customer friction points at scale. Global Listings Management: Audits and publishes accurate location data across the digital ecosystem to ensure strict consistency. AI Engine Optimization (AEO): Analyzes how large language models perceive the brand, equipping teams to optimize structured data for algorithmic discovery. Core Benchmarking: Calculates an objective Reputation Score to index review volume, sentiment analysis, and responsiveness against industry competitors. The primary value of Reputation lies in its capacity to transform legacy local SEO efforts into a modern AEO strategy. As search behavior continues to fragment, multi-location brands utilize the platform to solve the inherent blind spots created by AI aggregators. By actively managing their digital footprint and automating their engagement protocols, organizations establish the precise citation consistency and interaction signals required by large language models. Ultimately, the platform empowers businesses to systematically elevate their localized customer experience, secure massive operational time savings, and capture market share through improved algorithmic visibility.

Average Rating: 4.5/5.0

Total Reviews: 2,405

How Do G2 Users Rate Reputation?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Social Measurement: 8.9/10 (Category avg: 8.6/10)
  • Social Reporting: 9.0/10 (Category avg: 8.6/10)
  • Brand Monitoring: 8.7/10 (Category avg: 8.7/10)

Who Is the Company Behind Reputation?

  • Seller: Reputation
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Ramon, CA
  • Twitter: @Reputation_Com
    10,930 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    685 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Community Manager, Property Manager
  • Top Industries: Automotive, Real Estate
  • Company Size: 46% Medium, 29% Small

What Do G2 Reviewers Say About Reputation?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Reputation, streamlining feedback management and making metrics easily accessible.
  • Users value the SMS review request feature of Reputation, enhancing communication and customer feedback management effectively.
  • Users value the user-friendly interface and insights from Reputation.com, enhancing their review management experience significantly.
  • Users value the centralized reviews feature of Reputation, enabling efficient management across multiple platforms seamlessly.
  • Users appreciate the centralized management of reviews and surveys, enhancing efficiency and ease of use.
Cons
  • Users note improvement needed in report customization and integration processes, highlighting issues with review discrepancies and support.
  • Users report issues with survey email bounces and lack of clarity in metrics affecting their feedback collection.
  • Users are frustrated by the inability to resend survey emails after correcting addresses, hindering effective feedback collection.
  • Users find the missing features in Reputation limit its effectiveness, especially regarding social media management and customization.
  • Users find the scoring issues frustrating, citing unclear calculations and the impact of review request timing on scores.

What Are Recent G2 Reviews of Reputation?

What Are G2 Users Discussing About Reputation?

Lucidya - Social Media Analytics

Lucidya Social Listening is an AI-native social intelligence platform that helps enterprises detect reputation risks, understand audience sentiment, track competitors, and measure campaign response across major social platforms. Teams can monitor conversations about brands, products, campaigns, executives, competitors, and custom topics from one workspace. Real-time sentiment, topic, trend, influencer, and share-of-voice analysis shows how public perception is changing, which issues are gaining attention, and where risks or opportunities may be emerging. Built for MENA markets, Lucidya uses proprietary Arabic language models trained on millions of multilingual conversations. It interprets 17 regional Arabic dialects and delivers 92% sentiment accuracy across English and Arabic, helping teams capture local perspectives and compare sentiment and topics across markets without translation-based accuracy loss. Key features include: 1- Keyword and mention M\monitoring: Track conversations about brands, products, campaigns, executives, competitors, hashtags, and custom keywords in real time. 2- Cross-channel social monitoring: Monitor public conversations across X, Facebook, Instagram, YouTube, and Snapchat from one workspace. - Sentiment & Arabic dialect analysis: Classify positive, negative, and neutral sentiment and understand how audiences express opinions across regional Arabic dialects. 3- Real-time alerts: Detect unusual mention spikes and sentiment shifts so teams can investigate emerging issues before they create wider reputational risk. 4- Trend & topic analysis: Identify recurring complaints, unmet needs, emerging topics, and shifts in audience interest to inform product, service, campaign, and communication decisions. 5- Competitor & share-of-voice intelligence: Compare sentiment, conversation trends, audience response, and campaign performance to identify competitor strengths, emerging threats, and opportunities to differentiate. 6- Influencer and campaign analysis: Identify the voices driving reach and sentiment, assess potential partnerships, and measure how audiences respond to campaigns, launches, and messaging. Luci AI Copilot, dashboards and reporting: Use AI-generated summaries, contextual explanations, recommended actions, ready-to-use dashboards, alerts, and recurring reports to reduce manual analysis and determine the next step. Within Lucidya’s Agentic CX platform, Social Listening powers the Sense layer by turning public conversations into customer and market intelligence that can inform the next decision or action. Lucidya supports public social listening across X, Facebook, Instagram, YouTube, and Snapchat, with owned-account analytics across X, Facebook, Instagram, LinkedIn, and TikTok.

Average Rating: 4.7/5.0

Total Reviews: 113

How Do G2 Users Rate Lucidya - Social Media Analytics?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Social Measurement: 9.1/10 (Category avg: 8.6/10)
  • Social Reporting: 9.3/10 (Category avg: 8.6/10)
  • Brand Monitoring: 9.3/10 (Category avg: 8.7/10)

Who Is the Company Behind Lucidya - Social Media Analytics?

  • Seller: Lucidya
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Riyadh
  • Twitter: @Lucidya
    25,471 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    375 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 50% Small, 29% Medium

What Do G2 Reviewers Say About Lucidya - Social Media Analytics?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Lucidya, finding it intuitive and efficient for social media analytics.
  • Users highlight the seamless setup of Lucidya, appreciating the quick configuration and straightforward training process.
  • Users value the intuitive interface of Lucidya, enabling effortless access to actionable insights and quick decision-making.
  • Users value the user-friendly experience of Lucidya, enabling quick insights and efficient data analysis.
  • Users value the relevant trend analysis by Lucidya, enhancing insights and confidence in data for strategic decisions.
Cons
  • Users report that difficult reporting issues hinder customization, flexibility, and efficiency, impacting deadlines and usability.
  • Users face dashboard issues as customization and interactivity limitations hinder effective analytics exploration and usability.
  • Users often experience slow data loading speeds and problematic sentiment analysis when using Lucidya, impacting workflow efficiency.
  • Users experience a learning curve with customization, needing more flexibility in reports and dashboards for diverse team needs.
  • Users find the data inaccuracies in Lucidya's reports frustrating, requiring manual validation and clearer metric definitions.

What Are Recent G2 Reviews of Lucidya - Social Media Analytics?

What Are G2 Users Discussing About Lucidya - Social Media Analytics?

NewsWhip

NewsWhip is a sophisticated media intelligence solution designed to provide users with real-time insights into global news and social media narratives. By leveraging advanced monitoring capabilities, predictive analytics, and innovative AI technology, NewsWhip empowers brands and publishers to stay informed about emerging stories and trends as they unfold across various platforms. This tool is particularly valuable for organizations that need to navigate the fast-paced landscape of news and social media, ensuring they can respond effectively to shifting narratives. The target audience for NewsWhip includes global brands, media organizations, and publishers who require timely and accurate information to inform their strategies. Major companies like Google and Nissan, as well as prominent newsrooms such as Reuters and The Associated Press, utilize NewsWhip to enhance their editorial strategies and risk management efforts. By providing a comprehensive view of what is happening in real-time, NewsWhip enables these organizations to cut through the noise and focus on the stories that matter most to their audiences. Key features of NewsWhip include its lightning-fast monitoring system, which tracks news and social media activity across a wide range of platforms. This feature allows users to identify rising narratives and gauge public sentiment, providing a clear picture of how stories are evolving. Additionally, the platform's predictive analytics capabilities help users anticipate the potential impact of these narratives, allowing for proactive decision-making. The introduction of AI Agents, which function as embedded analysts, further enhances the platform's utility by offering actionable insights and recommendations tailored to specific situations. By utilizing NewsWhip, organizations can significantly improve their response times to emerging stories, ensuring they remain relevant in a rapidly changing media environment. The ability to track momentum and understand audience engagement with specific narratives allows brands and publishers to craft timely and impactful content. This not only aids in risk mitigation but also enhances overall editorial strategy, enabling users to make informed decisions that resonate with their target audiences. NewsWhip stands out in the media intelligence category by combining cutting-edge technology with a user-friendly interface, making it an essential tool for anyone looking to navigate the complexities of today's news landscape.

Average Rating: 4.5/5.0

Total Reviews: 76

How Do G2 Users Rate NewsWhip?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Social Measurement: 8.4/10 (Category avg: 8.6/10)
  • Social Reporting: 7.9/10 (Category avg: 8.6/10)
  • Brand Monitoring: 8.4/10 (Category avg: 8.7/10)

Who Is the Company Behind NewsWhip?

  • Seller: Sprout Social
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Chicago, IL
  • Twitter: @SproutSocial
    116,252 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,767 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Public Relations and Communications, Marketing and Advertising
  • Company Size: 39% Medium, 36% Large

What Are Recent G2 Reviews of NewsWhip?

What Are G2 Users Discussing About NewsWhip?

Mentionlytics

Mentionlytics is an advanced social media listening and brand monitoring platform that helps brands track, analyze, and manage their online presence in real time. Using AI-driven media monitoring, it detects mentions across leading platforms like TikTok, X (Twitter), Instagram, Facebook, LinkedIn, YouTube, Reddit, Telegram, Pinterest, and Bluesky, as well as news sites, blogs, forums, and the broader web. With powerful social media analytics, Mentionlytics delivers deep insights into brand reputation, audience sentiment, and competitor activity. Its sentiment analysis feature leverages AI to identify trends, detect crises early, and optimize engagement strategies with data-driven recommendations. Designed for ease of use, Mentionlytics offers an intuitive dashboard and automation tools, making it the ultimate solution for businesses seeking comprehensive social listening and in-depth analytics. Trusted by thousands of global brands, Mentionlytics empowers teams to stay ahead in the ever-evolving digital landscape.

Average Rating: 4.9/5.0

Total Reviews: 110

How Do G2 Users Rate Mentionlytics?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.9/10)
  • Social Measurement: 9.2/10 (Category avg: 8.6/10)
  • Social Reporting: 8.9/10 (Category avg: 8.6/10)
  • Brand Monitoring: 9.3/10 (Category avg: 8.7/10)

Who Is the Company Behind Mentionlytics?

  • Seller: Mentionlytics Ltd
  • Year Founded: 2016
  • HQ Location: London, United Kingdom
  • Twitter: @mentionlytics
    10,639 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 23% Medium

What Do G2 Reviewers Say About Mentionlytics?

AI-generated summary from verified user reviews

Pros
  • Users praise the responsive customer service of Mentionlytics, appreciating the friendly and helpful support team.
  • Users love the ease of use of Mentionlytics, finding the dashboard intuitive and simple to navigate.
  • Users value the ease of navigation and excellent customer support of Mentionlytics, enhancing their overall experience.
  • Users find Mentionlytics to be affordable and reasonable, offering comprehensive features at great value for money.
  • Users value the excellent coverage and filtering options of Mentionlytics, enhancing their tracking efficiency and convenience.
Cons
  • Users find Mentionlytics a bit expensive, but believe it offers valuable features worth the investment.
  • Users find manual mentions management problematic, leading to delays and inconsistencies in updates and article tracking.
  • Users find Mentionlytics somewhat expensive, but believe its value justifies the higher cost compared to cheaper alternatives.
  • Users note a steep learning curve with Mentionlytics, requiring time and patience to fully utilize its features.
  • Users note the limited customization of dashboards, restricting tailored data visualizations for specific reporting needs.

What Are Recent G2 Reviews of Mentionlytics?

What Are G2 Users Discussing About Mentionlytics?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated April 3, 2025

Social Media Listening Tools Topics

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Learn More About Social Media Listening Tools

What are Social Media Monitoring Tools?

Social media monitoring tools are often a company's main platform for consumer engagement and customer insights. How a company interacts with its customers speaks volumes about whether it values what its consumers want and how much it is willing to improve its product offerings and campaign messages to cater to those consumers.

Using social media monitoring as a form of social listening can also help give provide a company with valuable customer insights that will help identify trends, track competitors, and understand customer sentiment. Social media monitoring benefits include:

Key Benefits of Social Media Monitoring Tools

  • Monitoring accounts on various social media platforms
  • Quickly receiving alerts of customer criticism or complaints
  • Tracking brand competition
  • Monitoring your social media reputation and presence in real time
  • Gaining insights on the effectiveness of your social media approach

Why Use Social Media Monitoring Tools?

Revenue – Social media monitoring can generate more revenue for your company. Understanding how consumers interact with your social media posts can clue your business in on what to do to grow your audience, which translates to more subscribers and, therefore more revenue for your business.

Customer Loyalty – Beyond growing your customer base, social media monitoring is also a great tool to manage the customers that you already have. Brand loyalty can be earned from customers if you engage with them on a more personal level, answer any concerns that they might have, and improve your product based on the feedback provided through social media.

Competitor Insights – Social media monitoring can give your business insight into how your competitors are performing. Consumers that may be responding negatively to your competitor's offerings can be used to promote your own marketing campaigns and how your product offerings outperform the competition.

Brand Presence – One of the greatest benefits of social media monitoring tools is the ability to produce in-depth reports on brand presence. With social media monitoring, you can produce reports with easy-to-understand datasets. Competitive reporting is key to understanding the effectiveness of social media marketing campaigns and the underlying flaws that may be present. Remedying issues and capitalizing on effective methodologies can do wonders for a brand’s presence across social networks.

Who Uses Social Media Monitoring Tools?

Marketing – Social media monitoring tools allow marketers to personalize content to specific users or demographics and identify thought leaders or influencers. Social media monitoring software can help marketing teams respond to social network mentions and facilitate customer engagement. Furthermore, user mentions such as asking for assistance or complimenting a product can be captured and used for future campaigns to demonstrate satisfaction and dedication. Engagement with these users across various social networks may also lead to increased traffic and customer engagement.

Customer Service Teams – Customer service teams use social media monitoring tools to listen to customer complaints or answer any concerns they might have. They can respond to positive or negative mentions in order to mitigate escalations in customer frustration and keep the customer base happy.

Public Relations Teams – Outreach and public relations teams monitor social media to identify whether they need to publicly respond to a major customer concern. If your company is being viewed negatively because of a major misstep, then PR can respond with a company-wide message and answer customer concerns in a succinct message.

Kinds of Social Media Monitoring Tools

Review Aggregator Tools – These types of social monitoring tools aggregate all of your business’ online reviews in one organized list. This helps your business easily identify negative customer reviews and whether the issue can be quickly mitigated. Responding quickly to negative reviews can be the difference between retaining a customer and losing them to your competitors.

Lead Generation Tools – These types of social media monitoring tools allow you to pick up on leads via social media interactions. Lead generation tools have features that filter social mentions, whether they be negative, positive, or neutral. Lead generation tools also allow you to see who is talking about your product the most. You can then mark these people as leads and interact with them directly to convert them into customers. More leads via social media mean more revenue for your business.

Social Mention Tools — Social media monitoring tools specializing in social mentions help you determine how often your brand is being mentioned. These tools can filter what type of social media platforms you would like to monitor, the sentiment of the mentions, social mention demographics, etc. Monitoring social mentions can show who is talking about your product and what they are saying about it. This can directly influence your marketing and outreach teams’ successes. They can use social mentions to tailor their future efforts to correlate with what people want and discover what demographics your company should focus on.

Social Media Monitoring Tools Features

Cross-Channel Monitoring – Cross-channel monitoring features allow you to simultaneously track activity from your accounts across various social media channels. This centralizes data collection and tracking and improves the efficiency of social media monitoring. If your company has many social media accounts, utilizing cross-channel monitoring features can help you easily manage them. Listening to users across all networks will paint an accurate picture of how they perceive your social media posts and brand.

Analytics – Social media management software tools typically offer features that help analyze the trends you observe and search efficiently for data. These tools allow you to optimize internet searches to find facts faster. Some products can create reports that visualize data, making it easier to analyze results and measure the effectiveness of your social media strategies.

Social Reporting – Social reporting allows your company to access custom reports and dashboards to measure social activity and engagement opportunities. It also allows users to export data and graphs into PowerPoint, Excel, and other useful data-reporting programs. This feature provides great visuals for you to present data in meetings.

Sentiment Scoring – Sentiment scoring determines whether social mentions of your brand are positive, negative, or neutral. This feature helps you monitor whether certain products are performing well and if marketing changes need to be made to keep customers happy.

Influencer Identification – Influencer identification helps identify who is talking about your brand along with their influence over social communities. This feature can help bolster your company’s reputation by having popular social media bloggers feature your brand on their own social media accounts.

Publishing – Most social media monitoring software offers a publishing feature that allows users to auto-schedule social media posts. Users can schedule posts for months into the future, which can save your company plenty of time. Publishing features also automatically post blogs from your website onto social media. This is a great way to bolster the views on your blogs and generate more traffic back to your website.

Potential Issues with Social Media Monitoring Tools

Inaccurate Sentiment Analysis – As with all artificial intelligence, it can be very difficult to teach AI to monitor human emotions. As such, having a social media monitoring tool accurately pick up on all negative or positive responses to your brand can be a near-impossible task. When implementing a social media monitoring tool, be aware of potential inaccuracies in customer sentiment analysis, as it may not paint the full picture of how your brand is being viewed.

Over-Listening – Focusing too much on one negative social mention can prove to be counterproductive. Brands constantly trying to filter out all the negative reviews can spend too much time doing so, which distracts them from more important tasks. Furthermore, a few negative sentiments can influence brands to switch gears on certain products and make poor decisions. When implementing a social media monitoring tool, companies must have a thick skin and understand when it is truly worth listening to the consumers.

Spam – Social media monitoring tools have difficulty filtering out all the spam when robots or other people post about your brand for their own promotion. Because of this, your social media monitoring tool may pick up on many unwanted social mentions that don’t positively impact your company because they’re not coming from actual users. This can waste a lot of time for companies trying to use actual customer data to influence their marketing.