# What is brandwatch used for?

What is brandwatch used for?

##### Post Metadata
- Posted at: about 4 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Collect data on audiences with and discussing any similar interests, for example: users of certain brands, followers of certain political ideas, professional communities. Brandwatch will help analyze their behavior and discourse.

##### Comment Metadata
- Posted at: about 4 years ago
- Author title: Customer Success Lead / Product expert / Social Media Analysis expert at Imprint Social 



### Comment 2

Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.

##### Comment Metadata
- Posted at: about 4 years ago
- Author title: Digital & Social Media Strategy Consultant | Social Listening, Analytics & Insights Expert | Storyteller | Gen Z Thinker | Tool Expertise: Sprinklr, Brandwatch, Talkwalker, Synthesio, Quid, GA, SEMrush, Hootsuite, etc.




## Related Product
[Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews)

## Related Category
[Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

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