Muck Rack Reviews & Product Details

Muck Rack is comprehensive and robust in offering complete database for all users, provided they have access

The app gives regular and timely media monitoring solutions, something that keeps every stakeholder well informed

Muck Rack ensures powerful collaboration mechanisms are deployed to ensure smooth workflow facilitation

The constant updates that Muck Rack offers to users ensures relationships are well managed Review collected by and hosted on G2.com.

The price for Muck Rack are extensively higher and premium

The tool lacks a comprehensive free version, snd this demands a paid subscription for the service Review collected by and hosted on G2.com.

MuckRack has become one of my go to tools because it’s genuinely easy to use and the database feels endless. It surfaces everyone I need to reach, including freelancers and newer reporters who don’t always show up elsewhere. It has also saved me in crisis moments. Over a holiday weekend I needed to quickly track down reporter contacts to correct a few stories, and MuckRack made it simple.

I’m also impressed with the new Generative Pulse feature. We just started using it and it’s already giving us a clear view of our share of voice across topics. Overall, it’s a reliable, intuitive tool that has made my job much easier. Review collected by and hosted on G2.com.

Hoping for better mobile integration or a mobile app Review collected by and hosted on G2.com.

I love Muck Rack for their AI tracking features and appreciate that they don't have a lot of bounce-back emails. Whenever an issue does arise, customer support always updates it quickly, which I find amazing. The tools are great, and the website is easy to navigate. I think it's a wonderful tool for all PR companies or production companies to get their projects out there. The format of the website is another aspect I love, as it allows you to search by people, articles, and more, making it easy to find someone and track articles. I also appreciate the detailed organization and filtering options, which help identify who writes about specific topics like movies or sports. Additionally, the well-organized structure tells you when someone last wrote for a publication. The price is reasonable, and the platform customization is another plus. The initial setup was a breeze, thanks to the amazing staff who walked us through the process and the informative Muck Rack University classes. Review collected by and hosted on G2.com.

I don't really have any major complaints, but I would like to see a bit more on the social media side. I'm definitely looking towards maybe adding some more social media interaction or interface, especially for tracking social media mentions, tags, and posts. I think it's like a separate thing, but I would like to see it incorporated into the general format. Review collected by and hosted on G2.com.

I find Muck Rack helpful for finding editors, writers, and new outlets to pitch stories to. It helps me find contact information relatively easily and creates and exports larger media lists. I really like how it helps create a central database for my team, which is great for tracking media moves and notes about each specific editor and their preferences. The initial setup was very seamless, and I appreciated the demo with a Muck Rack rep. Their customer service is helpful for any other needs. Review collected by and hosted on G2.com.

I find the integrated pitching platform to be a bit untrustworthy, I don't love the set up of it. Review collected by and hosted on G2.com.

I appreciate Muck Rack for its up-to-date database of media, which ensures that I am always working with current information. This feature significantly enhances my PR campaigns by allowing me to effectively target the right media outlets and distribute news efficiently. The user-friendly experience provided by Muck Rack makes it easy and intuitive to navigate through its various tools and features, which is a huge bonus for someone like me who deals with media tasks regularly. Additionally, I find its release distribution capabilities to be particularly effective, making the process of getting news out there smooth and hassle-free. Review collected by and hosted on G2.com.

I dislike the process of uploading media lists in Muck Rack. It is cumbersome as larger lists have to be manually inputted rather than offering an efficient bulk upload feature. Review collected by and hosted on G2.com.

My nonprofit has been using Muck Rack for a year now and is very pleased. We primarily use the service for media tracking. It seems to do a comprehensive job of capturing hits and is easy to use. We also periodically use it to search reporter contacts. It seems up-to-date. The chat feature is fantastic- very easy to quickly reach a customer service agent. Review collected by and hosted on G2.com.

It does seem to take an extra couple step to download media hits, but once you get the hang of it, that's surmountable. Review collected by and hosted on G2.com.

Reporter Database & Pitching Tools: A Clear Strength

One of Muck Rack’s standout features is its robust and well-maintained reporter database. The platform makes it easy to search, filter, and identify relevant journalists, which has significantly improved our outreach precision. Even more helpful is the ability to pitch directly from the platform. This functionality streamlines our process by allowing us to manage media lists and send targeted pitches all in one place—saving time and reducing the need to jump between tools.

Media Monitoring: Solid Coverage

On the media monitoring front, Muck Rack does a good job of capturing earned media coverage across digital sources. Alerts are timely and accurate, and the platform helps us keep track of brand mentions and campaign performance. For general tracking needs, it performs well and is a reliable tool for staying on top of PR results. Review collected by and hosted on G2.com.

Reporting: Room for Improvement

Where Muck Rack falls a bit short is in its reporting functionality. Compared to our previous tool (Cision), we’ve found the reporting interface to be less intuitive and somewhat clunky. Customizing reports requires more time and effort, and the output lacks the polished look and flexibility we had come to expect. While it’s not a dealbreaker, this is definitely an area where Muck Rack could improve to better support PR teams that need to create executive-friendly summaries and visualizations of campaign impact. Review collected by and hosted on G2.com.

I find Muck Rack's contact ID feature really valuable for my work in media management. The intelligence it provides, especially understanding how the reporter likes to be contacted, is important knowledge that we learn from Muck Rack. The initial setup of Muck Rack was very simple, making it easy to get started. Review collected by and hosted on G2.com.

Report making, email updating on contact cards, discluding emails from pitches, avoiding new feature work to instead focus on core issues with contact ID cards, and media data and report making. Review collected by and hosted on G2.com.

The platform is intuitive. Learning how to use the platform and continuing to discover new features is pretty simple. When there is something i can't figure out, the customer service is readily available and always follows up if need be. Review collected by and hosted on G2.com.

When i'm on a laptop, the interface is too small and often makes it difficult to navigate when posting pitches. Review collected by and hosted on G2.com.

I like that Muck Rack is easy to use daily and that the support staff is helpful. Review collected by and hosted on G2.com.

Building searches is challenging. It's really hard to make a good boolean search. I wish there was something where we could just say what we're looking for and the search would be built for us. The initial setup was hard for me to learn, but I got there with practice. Review collected by and hosted on G2.com.