# Muck Rack Reviews **Vendor:** Muck Rack **Category:** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) **Average Rating:** 4.5/5.0 **Total Reviews:** 433 ## About Muck Rack Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets, using advanced tagging, entity recognition, and entity-level sentiment to surface the coverage and conversations that matter most. Powered by Muck Rack’s Curation Engine, this monitoring is organized around meaning, not keywords—using AI trained and refined by Media Intelligence experts to verify relevance, categorize coverage, and deliver clean, structured reports ready for analysis and action. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets, ensuring accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence. ## Muck Rack Pros & Cons **What users like:** - Users find Muck Rack remarkably **easy to use** , appreciating quick responses and intuitive setup for effective PR tracking. (74 reviews) - Users praise Muck Rack's **robust reporter database** that enhances outreach precision and streamlines pitching processes. (51 reviews) - Users value Muck Rack's **robust reporter database** and streamlined pitching tools for effective media outreach and tracking. (43 reviews) - Users value the **excellent customer support** of Muck Rack, highlighting responsiveness and helpfulness in resolving issues effectively. (40 reviews) - Users appreciate the **speed and accessibility** of Muck Rack, making it easy to find journalists and publications. (40 reviews) - Users value Muck Rack for its **accurate, updated contact information** , making outreach simple and effective. (34 reviews) - Setup Ease (29 reviews) - Reporting (26 reviews) - Easy Setup (25 reviews) - Search Functionality (25 reviews) **What users dislike:** - Users find the **limited functionality** of Muck Rack restricts effective data management and reporting capabilities. (22 reviews) - Users highlight **data inaccuracy** in Muck Rack's coverage reporting and original article coding, affecting trust and setup. (21 reviews) - Users express frustration over **incomplete media coverage** , struggling with search limitations and geography-based filtering in Muck Rack. (16 reviews) - Users feel that **media monitoring features need improvement** , particularly regarding report quality and mobile usability issues. (16 reviews) - Users find Muck Rack's **limited coverage** frustrating, especially for non-English publications and specific geographic areas. (15 reviews) - Users find Muck Rack's pricing **extensively high** , especially for additional seats and lacking a free version. (13 reviews) - Users find the **search functionality inconsistent** , requiring exact spelling and often returning irrelevant results. (13 reviews) - Inaccuracy (10 reviews) - Limited Features (10 reviews) - Limited Media Monitoring (10 reviews) ## Muck Rack Reviews ### 1. All-in-One Solution with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Michael Y. | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Muck Rack?** I find Muck Rack to be really comfortable as an all-in-one solution that covers all the different aspects any in-house PR team would need. It's great because we didn't need to go out to the market to source multiple different tools; we have one platform that does the job. From finding journalists to pitching stories and identifying trends, Muck Rack covers everything we need. The initial setup was very easy with a nice, smooth handover from sales through to customer success, making it pretty flawless. **What do you dislike about Muck Rack?** The database isn't always as up to date as it could be, which is a challenge with journalists moving around so frequently and job losses in the industry. The database can also be a bit US-centric, though I think that's improving. Additionally, there is a need for an API to integrate data points and analysis into other tools as part of our tech stack. An API is available but it's quite expensive, so having it for free or as part of a premium package would be beneficial. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack for its all-in-one media database, helping us find journalists, pitch stories, and identify trends without needing multiple tools. It covers everything our PR team needs, though the database could be more up-to-date. **Official Response from Steven Knollmeyer:** > Thanks for this great feedback, Michael! Our U.S. and Global Location widgets in Dashboards help break down the coverage you're tracking by geographic locations -- our team is reaching out to you directly with more information about this and collect any other feedback you would like to share. ### 2. Muck Rack Sets the Gold Standard for PR Pros **Rating:** 5.0/5.0 stars **Reviewed by:** Matt O. | Associate Director, Media Relations, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Muck Rack?** Muck Rack is the gold standard. I trust the media database to have updated information on publications and journalists and the UI is intuitive. Overall it's a comprehensive product that covers all my needs as a public relations specialist. They also continuously add new, useful and thoughtful features. **What do you dislike about Muck Rack?** Their devs are too fast! Jk... but for real thy are constantly adding new features and sometimes I miss them for a bit. Fortunately, they have really helpful and responsive reps who are great about sharing updates to the product. **What problems is Muck Rack solving and how is that benefiting you?** It helps me find journalists and publications that might be interested in the stories my clients are pitching. The media pitching and list features also help me stay organized and keep things in one place. I just discovered the feature where you can forward email interactions to log to journalists and it's incredible Overall it allows me to do my job more efficiently which is critical when I'm working on multiple clients at the same time. I'm also often pitching multiple stories for multiple clients at the same time and it helps me stay sane . **Official Response from Eliza Castillo:** > Thanks for the great review. We’re glad Muck Rack is delivering a reliable, intuitive experience and helping you stay organized across multiple clients. It’s great to hear features like media lists and email logging are making your outreach more efficient. We appreciate your note on keeping up with new features. We move quickly to ship improvements, and tools like our in-platform chat and training resources can help you stay up to speed on what’s new. If you haven’t already, your Customer Success Manager can also walk through recent updates tailored to your workflow. Thanks again for sharing your experience. ### 3. Up-to-Date Database with Effective Journalist Targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Emily S. | Senior Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2023 **What do you like best about Muck Rack?** I really like the depth of filters for targeting journalists in Muck Rack. It's great being able to search by country and media type, like blog versus broadcast. Another big plus is that Muck Rack has a much more up-to-date database compared to what I used before, and I found the initial setup very easy. The switch from my previous service to Muck Rack wasn't hard at all. **What do you dislike about Muck Rack?** The new automatic Boolean quotes are frustrating to use and make it slower to do reporter searches. I'd prefer to be able to add my own quotes to Boolean and not have those autogenerate. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack for building media lists and reporting, helping me target journalists by beat and popular topics. It adds metrics to our reports. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re glad the filtering options and database depth are helping you target the right journalists and build more precise media lists. It’s great to hear the transition was smooth as well. We appreciate your feedback on the automatic Boolean quotes. Search control is critical for efficient research. We’re continuing to evolve this area with more advanced AI and media intelligence to improve how queries are built and how results map to what journalists are actually covering. We’ll pass this feedback along to our product team, and our support team is always happy to dig into specific examples. Thanks again for sharing your experience. ### 4. A Must-Have for Media Monitoring and Coverage Reports **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa K. | Independent Contractor - Earned Media Strategy/Execution, Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2026 **What do you like best about Muck Rack?** I have used MuckRack for many years, first as a media database but also huge user of MuckRack alerts for monitoring and building coverage reports. The live chat with your team helps me get updated information on reporters or to get guidance on boolean thread building **What do you dislike about Muck Rack?** I don't love the way the lists are output in Excel - I wish it was more clear on how to use the filters before you download the list. I also think, despite begging, the podcast piece of the database is wanting vs. Podchaser in terms of data and producer contacts And a mixed bag re: Substack authors including the big ones like Jim Acosta. I also HATE the changes made to setting up alerts with that middle step called "tracker" -- no explanation as to why we have it **What problems is Muck Rack solving and how is that benefiting you?** Automation built into the building of reports, speed of MuckRack alerts coming, accuracy of the reporter information and willingness of the humans to track down new emails as reporters switch jobs **Official Response from Jessica Andrews:** > Hi Lisa, thank you so much for your review! We’re so glad you've trusted Muck Rack with your PR workflows all these years. We appreciate the candid feedback on Excel exports, podcast depth, Substack coverage and the Tracker step in alerts. We’ll pass these along to our product team. Thanks again for the thoughtful input. ### 5. Updated Journalist Contacts, but List-Building Needs Better Email Filtering **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Muck Rack?** Muckrack tends to be more updated with journalists contact info especially freelancers **What do you dislike about Muck Rack?** Making lists is becoming a time suck. There needs to be a selection that allows me to remove all journalists that do not list an email or says "this journalist did not provide an email." I can do lists and search a lot faster if I had this function. What am I going to do with a bunch of people without contact emails? I also don't like that it's hard to search for my brand's beat which is Family& Parenting. I wish this could be an actual beat with writers that cover this topic not people who are parents but write about a completely different topic. Another thing that would make list making and searching go faster is if you could remove writers and freelancers who haven't written anything in over a year. I am finding so many writers in Muckrack that haven't written anything in 2, 3+ years. why are they in your database? Delete them. I'm also finding a bunch of defunct media outlets blogs that havent posted in years, magazines that haven't printed any new issues, blogs/websites that don't even exist anymore. I think the database needs a good overhaul and delete unnecessary information. **What problems is Muck Rack solving and how is that benefiting you?** Muckrack helps with the right contact names and contact emails **Official Response from Eliza Castillo:** > Thanks for the candid review. We’re glad Muck Rack is helping you find updated journalist contacts, especially freelancers, since keeping pace with media movement is a huge part of effective outreach. We appreciate your detailed feedback on list building, inactive contacts and beat relevance. We’ll pass this feedback along to our product team. Improving search precision and reducing outdated or low-value results are major focus areas for us right now, especially as we continue evolving our search capabilities with more AI-driven entity matching and filtering. We also understand how important cleaner email filtering is for efficient workflow management. If you come across outdated profiles or inactive outlets, you can click “Request update” to flag them for our data team. For niche beats like Family & Parenting, our media research team can also spend more time building out coverage in those areas. Thanks again for sharing such thoughtful input. ### 6. Intuitive UI and Top-Notch Support Enhance PR Efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Brittany I. | Senior Communications & Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Muck Rack?** I really enjoyed the user interface of Muck Rack. It's very straightforward and easy to understand. Their customer service, especially through the chat, is top-notch. They are quick to respond, very pleasant to deal with, and always focused on solving issues. If they can't solve an issue immediately, they get back to me in a timely fashion after researching it further. I also really love their journalist search capability. It’s impressive how easily I can create Boolean searches. These features are incredibly helpful, making it clear where everything is and ensuring I can resolve any issues quickly. The journalist search capabilities really form the bedrock of why we use media monitoring software, enabling us to tailor pitches and reach the right people. **What do you dislike about Muck Rack?** I've been having trouble with tagging duplicates to pitches. Basically, I have to ungroup my results, tag them all to a specific pitch, and then regroup them. It's something they're working on, but it's probably the biggest issue I have. Also, when I drill down too far in a journalist search, it can get a little upset with me, so you need to be really specific right off the bat instead of filtering several times over. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack connects me with relevant journalists, keeps media lists updated, links coverage directly to pitches, and allows me to compare coverage over time. The AI feature helps tailor pitches quickly and effectively. **Official Response from Gabrielle Smith:** > Awesome to hear that Muck Rack has been valuable for building journalist relationships, monitoring mentions and reporting to stakeholders. Thank you for your feedback about our team's responsiveness - we will follow up! ### 7. Highly Effective for Pitching and Monitoring, Needs Faster Load Times **Rating:** 4.5/5.0 stars **Reviewed by:** Uri G. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Muck Rack?** I use Muck Rack for pitching, research from our think tank, and monitoring clips where staff and fellows might be featured. It's definitely valuable and beneficial. The pitch analytics are great, letting me track open and click rates, which helps refine our outreach for personalization and effectiveness. Monitoring clips is very helpful for ensuring we don't miss anything that Google News might miss. The accuracy and the ability to scrape the Internet are more valuable compared to Google News. The setup was very seamless, and we had great support from representatives. Overall, Muck Rack is extremely effective and makes a world of difference compared to colleagues who don't use it. **What do you dislike about Muck Rack?** I've had an issue with pitch open rates being low when they come from me, compared to when they're from colleagues. With colleagues, we see a 90 plus percent open rate, but mine only get 25 to 30%. I fear some of my emails might be going to spam, though I'm not sure if it's a Muck Rack issue, but it's something I'd like resolved. Also, the interface can be a little slow, like taking twenty seconds to load the name of one reporter. Faster load times would be nice. **What problems is Muck Rack solving and how is that benefiting you?** I find Muck Rack makes pitching easier by sending to dozens at once and tracking open/click rates to refine strategies. It ensures we don't miss anything Google News might, enhancing accuracy in tracking clips. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re glad Muck Rack is helping your team improve pitching, monitor coverage more effectively and uncover mentions that traditional news searches might miss. It’s especially great to hear the pitch analytics and monitoring capabilities are helping refine outreach and demonstrate value across your organization. We appreciate your feedback on deliverability and platform speed and we’ll pass this feedback along to our product team. If you’re concerned about email placement or spam filtering, our support team can help review setup and best practices with you. We’re also rolling out performance improvements this month focused on faster load times across the platform. Thanks again for sharing your experience. ### 8. Reporter Search and List-Building Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Muck Rack?** I like that I am able to quickly search contact information for reporters and view recent stories they have covered. It helps me determine if they are a good fit for our pitch. The ability to create lists ahead of a launch allows me to manage my time and be ready to assist my team when needed. Being able to come back to these long term projects when I have time is a huge bonus to this service. It is also incredibly easy to add a new team member to our account during the onboarding process for new hires. **What do you dislike about Muck Rack?** When you use the chat feature, it says the team will get back to you in 30 minutes but it often responds just to tell you its been passed on to research and by the time the research team gets back to me hours or days later, the information is usually no longer needed because I have had to move on and make a decision. This frustrates me as timely results are critical. The integration of AI could be utilized better for analyzing social media for job changes. Muck Rack is not always up to date with job changes in the industry despite reporters posting about their career moves. It is SO slow to load anytime you open the browser or move from list to list. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack gives me access to a large contact database at the touch of a finger, allowing me to quickly reach a wide, targeted network. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re glad Muck Rack is helping you quickly find the right reporters, evaluate fit through recent coverage and stay organized with list building. It’s great to hear onboarding new team members has been smooth as well. We appreciate your feedback on response times, contact freshness and performance. Timely data is critical for outreach. If you spot outdated roles, you can click “Request update” on the profile to flag it for our data team. We’re also continuing to strengthen our Media Intelligence capabilities to better reflect real-time journalist activity, including job changes shared across channels. We’ll pass your feedback along to our product team. Thanks again for sharing your experience. ### 9. Essential PR Tool with Robust Media Database **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Muck Rack?** I love the extensive media database that Muck Rack offers, making it easy to search for specific people, topics, and outlets to find the most relevant contacts to pitch. I appreciate the information about the AI visibility of each outlet, which is more important to understand than ever. The initial setup was easy, which was a big plus. We switched to Muck Rack because it provided better information on media contacts and outlets than any of their competitors. I primarily use Muck Rack for media research, pitching, media monitoring, and reporting. **What do you dislike about Muck Rack?** I wish there was more built-in reporting on client AI visibility without having to purchase add-ons. I would like basic AI visibility reporting included as part of a regular coverage report. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack for media research, pitching, and monitoring. It provides an extensive database of reporters and outlets, helping meet media relations needs. The alerts for client mentions are also valuable, since I can know immediately what is happening, and I often get Muck Rack alerts before Google alerts. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re glad the database, AI visibility insights and alerts are helping you move quickly across research, pitching and monitoring. It’s great to hear Muck Rack is delivering stronger contact and outlet data for your team. We appreciate your feedback on AI visibility reporting. Expanding how those insights show up in standard reporting is an important area for us. We’ll pass this feedback along to our product team. In the meantime, many teams are using these insights alongside coverage reports to better demonstrate visibility and competitive positioning. Thanks again for sharing your experience. ### 10. Eases Media Monitoring with Quick Setup **Rating:** 3.5/5.0 stars **Reviewed by:** Fabio E. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Muck Rack?** I like that Muck Rack is easier to use and set up, which is important for me since I'm a one-person marketing team and need tools that let me focus on extracting information rather than the setup. The clipping feature works well for me, especially compared to AI agents I've tried for scraping news which weren't as efficient. The lower price point for accessing journalists and clipping across different countries is also a benefit compared to other similar solutions. **What do you dislike about Muck Rack?** I currently have a very large clipping from many different countries. Sometimes I notice the same headline in different news, but I need to review them all. I would really like to have the possibility to setup my associate brands, competitors, and industry keywords, and use AI within Muck Rack to provide a quick summary on top so that I can easily understand the daily priorities. I also craft press releases outside Muck Rack because I am not satisfied with the quality of the texts within the tool. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack to monitor media based on industry keywords and distribute press releases. It offers access to journalists worldwide at a lower cost than similar solutions, making it efficient for a one-person marketing team. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re glad Muck Rack’s ease of setup and clipping features are helping you stay focused and work efficiently, especially as a one-person team. It’s great to hear the platform is delivering value across international coverage and journalist access. We also appreciate your feedback on duplicate coverage and the need for quicker summaries. We recently launched Curation Engine for our Brand Premier customers. It uses AI to filter irrelevant coverage, apply tags across competitors and themes, and analyze sentiment more accurately so reports are clean and ready to use. Check it out when you get a chance! Thanks again for sharing your experience. ### 11. Up-to-Date Contacts, Helpful AI Assist, and Real Human Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Muck Rack?** I like that the contact information is usually up to date, which makes a big difference when you’re pitching. I also find the AI assist helpful. It speeds things up when I’m drafting or refining outreach. The platform is also intuitive, and when we need help, we can reach an actual support specialist. **What do you dislike about Muck Rack?** If I had to call out a downside, it’s that the contact data. While generally strong, it still isn’t perfect. There are times when emails bounce or a journalist has moved roles and it hasn’t been updated yet, so you still have to double-check. **What problems is Muck Rack solving and how is that benefiting you?** Instead of spending hours digging for contacts or second-guessing whether information is accurate, I can quickly build targeted media lists with a higher level of confidence. That alone saves a lot of time and makes outreach more effective. It also helps streamline the pitching process. Having everything in one place makes it easier to stay organized and move quickly, especially when working with multiple clients. **Official Response from Eliza Castillo:** > Appreciate you sharing this. We’re glad the contact data, AI assist and support team are helping you move faster and stay confident in your outreach. That mix of speed and reliability is exactly what we aim to deliver. We hear you on contact accuracy. We’ll pass this feedback along to our product team. If you come across a profile that needs an update, you can click “Request update” to flag it for our data team. Our media research team can also spend more time building out coverage in specific areas. Thanks again for your feedback. ### 12. Essential Tool for Media Lists and Monitoring, Needs AI Refinement **Rating:** 4.0/5.0 stars **Reviewed by:** Tara R. | Founding Principal, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Muck Rack?** I like that Muck Rack is the only option on the market with truly up-to-date information on journalists, where they work, and their current emails. It's practically the only thing of its kind. The accuracy of the email information is impressive, working almost 90% of the time, which makes my job as a public relations leader much easier. I find Muck Rack to be great, as it has dominated the market because there's nothing else like it at this caliber. **What do you dislike about Muck Rack?** I think the new AI feature could use some work. It's kind of annoying to have little red flags on everything I send out. The media monitoring is kind of confusing, and the new AI features are kinda confusing too. It's a lot to learn if you're coming in not having seen the platform before, especially when it's about understanding the difference between certain things. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack for making media lists, media monitoring, and reaching out to reporters. It provides up-to-date journalist info, making my job as a public relations leader much easier. **Official Response from Eliza Castillo:** > Glad to hear the contact data is delivering strong results and making your outreach more efficient. That level of accuracy is critical for PR teams, so it’s great to see it having an impact. We appreciate your feedback on AI and monitoring. We recently launched Curation Engine for our Brand Premier customers. It uses AI to filter irrelevant coverage, apply tags across competitors and themes, and analyze sentiment more accurately so reports are clean and ready to use. Check it out when you get a chance. We’ll also pass your feedback on AI usability along to our product team. Thanks again for sharing your experience. ### 13. Solid Media CRM with Room for Reporting Enhancement **Rating:** 3.5/5.0 stars **Reviewed by:** Erica B. | Manager, Reputation + Influence, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Muck Rack?** I use Muck Rack to find contact information for journalists, which makes it easy for me to send them pitches. I love the CRM feature, as it allows me to manage outreach effectively by providing insight into open and click rates, helping me understand what kind of messaging resonates most with journalists. The CRM also makes it easy to find the best journalists for our pitches and gives insight into journalists' beats based on their recent coverage. Some journalists even include helpful tips, like the best time of day to contact them, which I find very useful. Additionally, I appreciate the visibility into who else from my organization may have been in contact with a journalist recently. I find it convenient to track media coverage and create reports, compare against competitors, and track sentiment with Muck Rack. **What do you dislike about Muck Rack?** While Muck Rack does have some reporting features, they could be built out a bit more in depth. It is also a bit frustrating that several charts exist only as charts and cannot be easily converted to a CSV file in the platform. Ultimately, the most frustrating part of Muck Rack is the sheer amount of time it takes to set up any reporting. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack to easily find journalists' contact info, manage outreach with its CRM feature, and track media coverage. It provides insights into engagement and streamlines the reporting process. ### 14. Comprehensive Alerts and Reporter Database That Saves Hours **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Muck Rack?** I love the alert and monitoring system. When I scan in the morning, I bookmark each tab I need (google alerts over past 24 hours, digital Muck Rack alerts, and broadcast Muck Rack alerts, and I feel confident I'm catching all coverage. The reporter database is incredibly comprehensive and saves me hours. I recommend this to everyone I know. **What do you dislike about Muck Rack?** I like the monitoring/alert system, AND I find it a bit confusing at times. I'm still not always sure what a "system" is. I also wish I could group syndications on real-time alerts as well - whenever a client is mentioned in a press release that goes out over the newswire, my inbox gets packed quickly, but I need to have real-time alerts on for clients. I also wish the coverage reports were a bit cleaner and easier to share the way that Coverage Book is. A link that I could share with clients that would update in real time would go a long way. In fact, I use Muck Rack for monitoring/clipping/media database services, and Coverage Book for compiling clips. If Muck Rack offered a Coverage Book reporting dupe I'd be obsessed. I also find that the broadcast clipping process is quite long. If there were some sort of AI function to separate clips out, it would make it much easier. I also find that I have to put in a LOT of boolean search terms for broadcast alerts/monitoring, as transcripts from the news stations aren't always right. For example, I worked with a client called "2Life Communities." My search terms had to be something like... "to life" AND "2Life" AND "two life" AND "Twolife" AND "2 life" NOT "two life jackets" NOT "two life insurance policies" etc. Names are even more of a challenge. Not sure what can be done about that but some AI-enhanced way to sort and find actually-relevant clips would be huge. It is also decently expensive... I also wish that the pitching features were a bit better. I'd love to be able to upload a media list and somehow have it import automatically rather than having to wait several days for a Muck Rack employee to do it, as there are times where I'm learning about things very late and can't build a list that far in advance. **What problems is Muck Rack solving and how is that benefiting you?** It helps me to find the latest contact info for reporters, which helps me to get pitches out the door quickly. We also had a hard time finding broadcast clips, and Muck Rack's broadcast monitoring services help us to clip them somewhat easily and show our value to clients. We were getting a dozen cameras to events, but weren't able to show clients the coverage unless we caught it on air or purchased it from another third-party vendor. Now, we can. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re glad alerts and the reporter database are saving you time and helping you feel confident you’re catching the right coverage. That kind of efficiency is exactly what we aim to deliver. We hear your feedback on alert noise, syndications and broadcast complexity. We recently launched Curation Engine for our Brand Premier customers. It uses AI to filter irrelevant coverage, apply tags across competitors and themes, and analyze sentiment more accurately so reports are clean and ready to use. This is especially helpful for reducing duplicate alerts and making monitoring easier to manage at scale. https://muckrack.com/blog/introducing-curation-engine We also appreciate your feedback on reporting, pitching workflows and list imports and we’ll pass this feedback along to our product team. In the meantime, our team can help with faster list uploads when timing is tight. Thanks again for sharing your experience. ### 15. Saves Time with Valuable Media Insights **Rating:** 3.5/5.0 stars **Reviewed by:** Lindsay L. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Muck Rack?** I really appreciate the journalist profiles on Muck Rack, especially their location and the beats they report on. When I'm deciding who to pitch, those beats are incredibly helpful as they let me know whether or not I should be pitching someone for a particular client. It saves me a ton of time to be able to just look at the beats they list and make a decision on whether or not to pitch them. **What do you dislike about Muck Rack?** On the landing page, when I'm typing in a name or a phrase that I want to search and it's in quotations, there are quotations that automatically show up, and I always have to take them off from the search term I'm looking for. Otherwise, it doubles the quotes, and I hate that. If I'm sending a follow-up in MuckRack, I wish I could edit the original email in the thread. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack for media research, finding journalist contacts, and tracking client appearances. It saves a ton of time by providing journalist profiles and their beats, helping me decide who to pitch instantly. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re glad journalist profiles and beat data are helping you quickly decide who to pitch and save time on research. That’s exactly the kind of efficiency we aim to deliver. We appreciate your feedback on search behavior and editing follow-ups and we’ll pass this feedback along to our product team. Small workflow details like this can make a big difference day to day. Thanks again for sharing your experience. ### 16. Effortless PR Management with AI Boost **Rating:** 4.5/5.0 stars **Reviewed by:** Katlyn T. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Muck Rack?** I like that Muck Rack makes it easier to use compared to Cision or other platforms, especially when it comes to adding editors to lists without the need to manually input names, emails, and other details into a spreadsheet. I can easily add or remove editors with the click of a button, which is a significant time saver. The editor research feature is also valuable to me. Additionally, the new AI feature is really interesting and helpful as we move towards more AI integration. The initial setup was pretty easy, at least from my personal experience. **What do you dislike about Muck Rack?** Making sure that editor status is most up-to-date. Sometimes editors I am looking for aren't on Muck Rack. Our team does like to be able to access media lists in a more visible way than you currently have it. So more like a spreadsheet format where there are multiple tabs, so we can organize it by client. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack for press list building and pitching editors quickly without individual emails. It's easier to add editors to lists compared to Cision, and I can manage contacts with a click. The new AI feature and chat for updates are really helpful. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re glad Muck Rack is making list building and pitching faster, and that features like editor research and AI are adding value to your workflow. It’s great to hear setup was smooth as well. We appreciate your feedback on contact freshness and list visibility and we’ll pass this feedback along to our product team. If you come across a profile that needs updating, you can click “Request update” to flag it for our data team. If you’re managing lists across multiple clients, our support team can also share tips to help keep things organized. Thanks again for sharing your experience. ### 17. Seamless Email Integration and Fast, Fabulous Customer Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Muck Rack?** Love how easily it integrates with email account. Feels like real emails are sent via pitch (and they are real emails). Customer success team is fabulous and super fast to respond. User experience is easy to use, seamless, not hard to pick up on. Pricing has been fairly flexible for our small nonprofit team. I like the alert system, and direct inbox email alerts help me understand what's happening both with our brand and with the broader sector & industry at large. Have not used much of the AI features yet. **What do you dislike about Muck Rack?** Not much I dislike about Muck Rack, but I would say the pricing could still come down a bit, and one area that's a bit unhelpful is in the alerts, sometimes articles are duplicated multiple times across different news channels when they are syndicated, but they don't necessarily get collapsed into one larger mention as they are supposed to, which clogs up coverage reports & alert inboxes. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack solves the issues of not knowing how to contact journalists/where to reach them, not knowing who are the best journalists in our universe to cover topics relevant to our organization, and addresses challenges coordinating successfully across team members, avoiding duplication of efforts or double-emailing journalists. The pitching/tracking features are really great and help us understand the impact of our efforts better. It also helps keep us appraised of our brand's sentiment in the media, and sentiment around other related topics in the media that could eventually impact our brand. Ultimately, this all helps improve the performance and success of our media relations efforts. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re glad the email integration, alerts and pitching tools are helping your team stay organized and move faster. It’s great to hear our customer success team has been responsive and supportive. We hear your feedback on duplicate alerts from syndicated content. We recently launched Curation Engine for our Brand Premier customers. It uses AI to filter irrelevant coverage, apply tags across competitors and themes, and analyze sentiment more accurately so reports are clean and ready to use. This helps reduce noise and make alerts easier to manage at scale. https://muckrack.com/blog/introducing-curation-engine We also appreciate your feedback on pricing and will pass it along to our product team. Thanks again for sharing your experience. ### 18. Most Comprehensive Media Data Solution with Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Cheryl W. | Media Relations Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Muck Rack?** I find Muck Rack incredibly valuable for its thorough media database. The team is responsive to updates which is a big plus. I also appreciate the comprehensive and trustworthy information it provides, particularly about web traffic. Sharing media lists with colleagues is straightforward, without having to worry about any major hurdles. I really like the depth of information I can access, and I've noticed improvements in international media, which is great for clients seeking global coverage. The ability to search by different parameters, not just by name but also by phrase appearing in articles, is really helpful. The initial setup with Muck Rack was easy for our team. **What do you dislike about Muck Rack?** One thing is that Muck Rack is not always great at condensing duplicate articles. For example, it can be really hard to read over an AP reporter's list of articles because the same article appears as a different entry for every syndication - and because the AP is so widely syndicated, that's a lot of articles to sift through. If they could take how they condense duplicate articles from an article search (where it's an expandable list) and put that into how they display articles on a journalist's profile, that would be great. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack provides a thorough media database with reliable, comprehensive information and easy media list sharing. The search functionality aids in finding global coverage efficiently. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re glad the depth of our media database and global coverage are delivering value, and that sharing lists and searching across articles is making your workflow easier. It’s great to hear setup was smooth as well. We hear your feedback on duplicate articles, especially with heavily syndicated content like AP. We recently launched Curation Engine for our Brand Premier customers. It uses AI to filter irrelevant coverage, apply tags across competitors and themes, and analyze sentiment more accurately so reports are clean and ready to use. This helps reduce duplication and makes it easier to review coverage at scale. https://muckrack.com/blog/introducing-curation-engine Thanks again for sharing your experience. ### 19. Up-to-Date Journalist Database That Makes Writer Research Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Muck Rack?** The journalist database is very up-to-date and a useful resource. Muckrack also makes it easy to research new writers for special projects, since the search criteria allows me to refine and adjust my searches easily. **What do you dislike about Muck Rack?** The upgrade to the Alerts has been difficult to adapt to. Our team needs a simple way to edit our alerts to monitor relevant coverage. We do not need to track as intensely through all the options Muckrack has. It's been really difficult to update existing alerts through the new trackers system and it seems like all my old alerts have to be deleted and redone in order to be able to edit as needed, which is time-consuming. **What problems is Muck Rack solving and how is that benefiting you?** Muckrack has been helpful in keeping track of press lists and internal journalist database. Unfortunately, it is not a great resource for journalists' phone number, understanding that journalists are more reluctant to share their numbers these days. Searching for past coverage has also been a great tool from Muckrack - I can identify relevant articles that I can share with my clients based on Muckrack's great articles search engines. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re glad the journalist database and search filters are helping you quickly find the right writers and support special projects. It’s great to hear article search and coverage discovery are adding value for your client work. We appreciate your feedback on Alerts and the transition to Trackers and we’ll pass this feedback along to our product team. We know flexibility and ease of editing are critical. Our team is actively working on improving how monitoring is set up and refined, with a smarter approach to coverage that reduces noise and makes updates easier over time. On contact data, you’re right that phone numbers can be limited. If you come across a profile that needs updating, you can click “Request update” to flag it for our data team. If there are specific regions or types of journalists you need, our media research team can spend more time building out coverage there. Thanks again for sharing your experience. ### 20. Essential for Tracking Media Coverage, But Needs Speed Improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Q S. **Reviewed Date:** April 27, 2026 **What do you like best about Muck Rack?** I like that I can find reporters interested in a given topic, and it shows me how they covered the subject in the past. It also provides an email to contact the media member. I always need to know an outlet's reach, and Muck Rack is great for that. I've recommended it to more than one colleague, so I would say I highly recommend it. **What do you dislike about Muck Rack?** Sometimes there's a long lag when I create a new list. If I build a list of reporters -- the longer the list, the longer the lag. I'd like the lag to not exist. Signing in sometimes is a hassle. If I used the computer or device to sign in recently, it would be nice if I could skip the sign in next time. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack to find reporters interested in topics and to check coverage. It helps identify who may cover our reports and provides outlet reach details. I like having contact details for media members. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re glad Muck Rack is helping you find the right reporters, understand their coverage and access key details like reach and contact info. It’s great to hear you’ve recommended the platform to others. We appreciate your feedback on list loading speed and login experience and we’ll pass this feedback along to our product team. We’re continuously working to improve performance across the platform, especially for larger workflows like list building. On login, we log out users on a regular cadence for security, though some organizations may also enforce shorter timeouts. Thanks again for sharing your experience. ### 21. Eases Pitching, Needs AI Media List Enhancement **Rating:** 5.0/5.0 stars **Reviewed by:** Victoria T. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Muck Rack?** I love how easy it is to send pitches and how great the Muck Rack team is. Lexi is wonderful! I value the article tool and reporter tool to build media lists the most because it helps us identify articles for clients and send pitches to reporters. The initial setup was very easy. Lexi Mohaney also helped with any questions I had. **What do you dislike about Muck Rack?** Sometimes using the AI search for media lists, they sometimes don’t pull all of the searches. I think the AI media list is still a work in progress. Maybe being better about pulling all searches rather than just a few. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack to send pitches, create media lists, and find reporters. I value the article tool and reporter tool the most because they help us identify articles for clients and send pitches. It's very easy to use and the team, especially Lexi, is wonderful. **Official Response from Eliza Castillo:** > Great to hear pitching and media list building are working well for you, and we’ll be sure to pass the kind words along to Lexi. We appreciate your feedback on AI search for media lists. We’ll pass this feedback along to our product team. We’re actively investing in tools like our Media List Agent to improve how results are surfaced so you can find more complete, relevant journalist matches with less manual work. Thanks again for sharing your experience. ### 22. A Godsend for Media Relations—Efficient, Seamless Pitching with Muck Rack **Rating:** 5.0/5.0 stars **Reviewed by:** Jorielle N. | Account Director, Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Muck Rack?** Muck Rack has been an absolute godsend when it comes to anything and everything media relations. We pitch timely and often, and I find Muck Rack's ability to manually input media lists, pull relevant reporter contacts, and support in how we pitch major campaigns efficient and seamless. **What do you dislike about Muck Rack?** Would love to be able to use it more for reporting and dashboards but aren't as aware of these capabilities. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack is helping me solve resourcing and timing constraints. When it comes to needing to pitch quickly and efficiently, Muck Rack is a platform I can count on. ### 23. Clear, Easy-to-Use Platform for Efficient Tracking and Press Contacts **Rating:** 4.0/5.0 stars **Reviewed by:** Alec F. | National Publicist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Muck Rack?** The platform is very clear and easy to use. It makes it efficient to find everything we need, from tracking to press contacts and outlet details, without any hassle. **What do you dislike about Muck Rack?** It can be a little difficult when information is missing for new outlets being added to the system. **What problems is Muck Rack solving and how is that benefiting you?** We use it to find the contacts we need for all of our outreach and to track a lot of our press breaks across hundreds of different outlets. It saves us a lot of time because we don’t have to manually search through outlets and track breaks every single day. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re glad Muck Rack is helping your team efficiently track coverage, find press contacts and manage outreach without the need for constant manual searching. It’s great to hear the platform feels clear and easy to use across your workflow. We appreciate your feedback on newer outlets with limited information and we’ll pass this feedback along to our product team. If you come across an outlet or profile that looks incomplete, you can click “Request update” to flag it for our data team. Our media research team can also spend more time building out coverage in specific regions or niche areas when needed. Thanks again for sharing your experience. ### 24. Credible and Efficient, but Coverage Tracking Accuracy Can Continue to Improve **Rating:** 4.0/5.0 stars **Reviewed by:** Emily B. | Vice President, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Muck Rack?** I think what I like most about Muck Rack is that it feels like a credible source for the right targets with information on how they prefer to be contacted. I feel at least relatively confident that the emails and contact information provided are correct and will reach the right person — versus having to hunt it down on my own. **What do you dislike about Muck Rack?** I feel like the interface is a little bit finnicky sometimes. Also, when building coverage tracking, even with detailed boolean searches and lots filters, there's often a decent level of irrelevant content that comes through, and we have to go through it manually, which adds a lot of work. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack for identifying media targets, reviewing outlets, finding contact info, comparing impressions, and creating reports. ### 25. Affordable Coverage with Customizable Alerts **Rating:** 3.5/5.0 stars **Reviewed by:** Kansas S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Muck Rack?** I find Muck Rack very affordable for pretty comprehensive coverage. The alerts are great because I don't have to go looking for stories. I also appreciate the media lists and pitching feature as it automates the process of sending emails to a lot of people while personalizing them to feel like they were sent to individuals. Additionally, I love the metrics on pitches. **What do you dislike about Muck Rack?** I was really excited about the possibility of monitoring broadcast channels, so I went out on a limb and spent the extra money, only to learn that some of the biggest stations in my state that we work with the most aren't covered. I was not given the impression that that would be a possibility, so it was pretty disappointing to realize. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack for tracking media coverage and sending personalized pitches. It solves not finding stories after interviews and not knowing about mentions. It automates tedious media contact, making it feel personal, and offers metrics on pitches to assess communication strategy. **Official Response from Jessica Andrews:** > Thanks for the thoughtful review. We’re glad Muck Rack is delivering strong value with monitoring, alerts and pitching tools that help streamline your workflow. It’s great to hear the platform is saving you time while keeping outreach personal and measurable. We’re sorry to hear about your experience with broadcast coverage. We do have a process to request additional stations, so if there are specific outlets you need, we recommend reaching out to our support team. Availability isn’t always guaranteed, but we’re happy to take a closer look. Thanks again for sharing your experience. ### 26. Convenient Media Tracking with Room for Growth **Rating:** 4.0/5.0 stars **Reviewed by:** Madeleine B. **Reviewed Date:** April 08, 2026 **What do you like best about Muck Rack?** I use Muck Rack for pitching media and appreciate how it helps in building media lists. I like that I can see which publications are more visible within LLMs. I find the coverage reporting useful as it allows me to add in campaigns with different metrics and share details with our CMO about what kind of media attention we're getting. The generative pulse feature is valuable as it helps me see where my brand is showing up. Coverage reporting for visibility of publications is also nice as it provides a measurable way to share with leadership that we're more or less AI visible. Additionally, setting up Muck Rack was very easy. **What do you dislike about Muck Rack?** I think the generative pulse is still in its early stages, so I can't see exactly what is being shown on websites, on specific domains or media outlets that are important to our brand. It would be nice to see articles that the reporters I want to be in touch with are writing or who else they're including in our news. I think there could be more specifics or more comparisons between your competitors and you. And more information on what the LLM visibility does or is. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack helps me find articles in one place, build media lists, and track which publications are more visible. I use coverage reporting to share media attention details with leadership and appreciate the generative pulse for tracking brand visibility. **Official Response from Jessica Andrews:** > Hi Madeleine, thanks for the thoughtful review. We’re glad Muck Rack is helping you build media lists, track coverage and communicate visibility to leadership. It’s great to hear Generative Pulse is adding value by showing how your brand appears across AI surfaces. We appreciate your feedback on depth and clarity within Generative Pulse. We’re continuing to evolve with more detailed insights, stronger competitive comparisons and clearer context around how AI visibility is determined. You can expect more transparency into sources and outputs over time. We’re also investing in helping you better connect journalist activity to your outreach, including surfacing more relevant articles and coverage tied to your targets. Thanks again for sharing your experience! ### 27. Effective Media Tracking with Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Phinina C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2026 **What do you like best about Muck Rack?** I find Muck Rack helpful for media tracking and reporting. It really helps us identify our successful public relations efforts and share that information with clients. I like the filters on the search bar a lot. Specifically, filtering by location is useful since many topics our clients promote are national issues, but we often only need state coverage. The filters make this much easier. Additionally, the available reporting and AI tools were a big factor in our decision to switch to Muck Rack from Cision. **What do you dislike about Muck Rack?** Our biggest recurring issue is not being able to download our saved clips. Something else that doesn't work well is the keywords tracking doesn't have enough filters. I would prefer to be able to list words to avoid because for some clients we don't track everything, just the specific program we support. Additionally, the dashboard setup is soooo tedious; there should be a feature to feed a coverage report into all widgets on this dashboard instead of adding them one at a time. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack for media tracking and reporting. It helps us identify successful public relations efforts and share that information with clients. **Official Response from Jessica Andrews:** > Hi Phinina, thanks for the thoughtful review. We’re glad Muck Rack is helping you track media coverage, report on PR performance and share results with clients. It’s great to hear the filters and location targeting are making it easier to focus on the coverage that matters most. We’re also glad the reporting and AI capabilities played a role in your switch. We appreciate your feedback on clip downloads. I'm glad to report it's on our roadmap and we should have more to share soon. We’re also actively evolving our monitoring with a more advanced curation approach to give you greater control over relevance, including better ways to filter out unwanted terms. On reporting, improving dashboards and reducing manual setup is a key focus for the rest of the year as well. Stay tuned! Update: 05/01/2026 Exciting news: We recently launched Curation Engine for our Brand Premier customers. It uses AI to filter irrelevant coverage, apply tags across competitors and themes, and analyze sentiment more accurately so reports are clean and ready to use. We’re excited about the impact this will have on reducing noise and improving coverage quality. ### 28. AI-Powered Media Monitoring with Room for Improvement in Transcription **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly G. | Enterprise (> 1000 emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Muck Rack?** I use Muck Rack for various tasks like media lists, AI, and media monitoring. I find the AI functions to be above and beyond any other platform on the market. The AI Pulse feature helps me understand our position with competitors regarding LLMs and searchability, and it aids in identifying who we need to pitch to effectively. The initial setup of Muck Rack was incredibly easy, which I appreciate. **What do you dislike about Muck Rack?** I run into issues with the transcript feature because it often confuses 'Wynn Las Vegas' with 'Win,' which makes it tricky to pull accurate information. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack for media lists, AI analysis, and media monitoring. It solves finding Wynn Las Vegas mentions and helps with media pitching. The AI pulse feature aids in competitive analysis and understanding how to improve our presence on LLMs. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re glad Muck Rack is supporting your workflow across media lists, monitoring and AI insights. It’s great to hear AI Pulse is helping you understand competitive visibility and guide pitching strategy. We appreciate your feedback on transcript accuracy. Nuance like brand names can be tricky in automated transcription. We’re continuing to evolve how coverage is analyzed and refined, including more advanced curation and AI-driven processing to improve accuracy and reduce issues like this. We’ll pass this feedback along to our product team. Thanks again for sharing your experience. ### 29. Intuitive and Easy—A Big Help for Media Lists, Pitching, and Responsive Support **Rating:** 4.5/5.0 stars **Reviewed by:** Carolyn E. | Senior Media & Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2026 **What do you like best about Muck Rack?** Muck Rack is pretty intuitive and easy to use. I find it really helpful for building media lists and pitching. Their customer service is also very responsive which I find helpful. **What do you dislike about Muck Rack?** Ive made several product requests that don't seem to get fulfilled (though I understand a lot of elements go into the product roadmap.) For example, were unable to view media list notes in the pitching tool, so I have to use multiple tab/screens if I want to see personalized notes while Im pitching. **What problems is Muck Rack solving and how is that benefiting you?** Helps us find contact information for reporters and ensure we understand what they cover, so we can create relevant and impactful pitches. The tool also makes media list updates and management really easy, and easy to document reporter email exchanges or interactions. **Official Response from Jessica Andrews:** > Thanks for the thoughtful review. We’re glad Muck Rack is helping you build strong media lists, pitch effectively and keep reporter interactions organized. It’s great to hear our support team has been helpful along the way. We appreciate your candid feedback on viewing media list notes within the pitching tool, and we’ll pass this feedback along to our product team. We understand how important it is to have context visible while personalizing outreach. ### 30. Streamlined Media Outreach, Needs Enhanced Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Candice V. | Social Impact Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Muck Rack?** I like that Muck Rack's interface is user-friendly. It really feels like I can build large lists, and a lot of journalists and other PR people are familiar with Muck Rack, which is great. **What do you dislike about Muck Rack?** I think you need more graphically appealing or visual reports. You need to be able to send to a list in batches rather than all at once, so that it's not sending 100+ emails at one time and risk breaking your email account. Need more readership information other than UVM - my clients want other stats. Reporting should be better integrated into the system so we don't have to use other programs. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack helps me build and edit media lists, pitch and follow up with journalists. It eases finding journalist emails, stores contact info in one place, and allows list exports to Excel. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re glad Muck Rack’s interface and list building tools are making outreach easier and more efficient. It’s great to hear the platform fits naturally into your workflow. We appreciate your feedback on reporting, batching sends and additional readership metrics and we’ll pass this feedback along to our product team. Reporting is a key focus area for us, especially when it comes to more visual dashboards and making insights easier to share with clients. In the meantime, many teams pair UVM with additional signals like PR Hit Score, engagement data from our Google Analytics integration and AI visibility insights from Generative Pulse to tell a more complete story of PR impact. Thanks again for sharing your experience. ### 31. Extensive Journalist Database, but Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Jay K. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2021 **What do you like best about Muck Rack?** I really like Muck Rack's very extensive database. I can access the names and contact information of journalists, no matter where they are located, be it in the US, UK, or anywhere else on earth. **What do you dislike about Muck Rack?** They used to allow filtering journalists based on the beats or areas they cover, but they no longer offer that feature. It would be helpful if we could still filter journalists by the beat they cover. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack to reach journalists interested in our story. The extensive database lets me access journalists' names and contact information worldwide. **Official Response from Eliza Castillo:** > Thanks for the review. We're glad the global database is helping you find and connect with journalists wherever you're working. Having broad, reliable access to contacts is key to effective outreach. We appreciate your feedback on filtering by beat. Quickly identifying the right journalists is critical. As part of our Media Intelligence capabilities, which surface coverage insights and help identify journalists based on what they're actively writing about, we're continuing to improve how contacts are matched to your specific topics. We'll pass this feedback along to our product team. Thanks again for sharing your experience. ### 32. Good database and reporting functions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Muck Rack?** I rely on Muckrack for vetting media before i work with them. I like the details included in the bios, and I really like the new AI feature that suggests other journalists based on your searches. I look forward to learning more about the press release distribution **What do you dislike about Muck Rack?** I wish the reporting was less clunky and more user friendly. Designing the reports is time consuming and the end result isn't amazing **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack makes my job of vetting and finding media easier. I think as MuckRack continues to grow, more journalists are seeing it as an important tool to them as well, This matters because both sides of the equation need to be invested in sharing accurate information. **Official Response from Jessica Andrews:** > Hi there, thank you for your feedback. We’re glad to hear Muck Rack is helping you vet and discover the right journalists, and it is great to know the new AI recommendations have been useful in your workflow. I appreciate you sharing feedback on reporting. Making reports easier and faster to build is important, and I’ll make sure this gets passed along to our product team. ### 33. Comprehensive Media Coverage Data with Intuitive Dashboards **Rating:** 5.0/5.0 stars **Reviewed by:** Michael B. | Global Head of Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2026 **What do you like best about Muck Rack?** The data. Muck Rack pulls in media coverage across all industries, podcasts, Substack, broadcast coverage, etc. It's very easy and intuitive for non-analytics teams to refine search results, create dashboards, coverage reports, etc. I also like their GEO capabilities, and the fact that it's integrated into their core platform which they launched in 2025. They have great customer success and on-site customer support. Their focus on helping their clients solve platform problems and manage large accounts is evident. **What do you dislike about Muck Rack?** My feedback is purely from an analytics lens. It would be nice if Muck Rack had more data visualization capabilities within the platform. **What problems is Muck Rack solving and how is that benefiting you?** Understanding and tracking media coverage for clients and categories/verticals. It gives our account teams strategic insight to provide smart counsel. **Official Response from Jessica Andrews:** > Hi Michael, thank you so much for the kind review! We’re glad the depth and breadth of coverage across digital, broadcast, podcasts, newsletters and AI-generated answers are delivering the data your teams need to drive strategic insight. Hearing that your account teams are using Muck Rack to provide data-backed analysis is exactly the impact we aim to have. We also appreciate your feedback on data visualization – enhancing our dashboard and analytics capabilities is a major focus for us in 2026. Stay tuned! Thanks again for partnering with us and for raising the bar on what modern PR analytics can look like. ### 34. Valuable Media Tracking Tool with Setup Challenges **Rating:** 4.0/5.0 stars **Reviewed by:** Jose C. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Muck Rack?** I use Muck Rack to track mentions from different campaigns on media, and it helps me understand if any creative work was picked up by media outlets and how much buzz it got. I like that it's very clear with the information it provides, which helps me estimate how much investment would have been needed to achieve that media attention. It's valuable for informing campaign performance across media sites. **What do you dislike about Muck Rack?** It's a bit difficult the set up of the social listening reports. Sometimes you have to go through different tabs just to set up one listener. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack to track media mentions, understand campaign buzz, and estimate investment in media coverage. It provides clear information that informs campaign performance across media outlets. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re glad Muck Rack is helping you track campaign coverage and understand the impact of your work across media. Having clear visibility into performance and buzz is key to evaluating PR effectiveness. We appreciate your feedback on setting up social listening reports. Streamlining that workflow is an area we’re focused on, with improvements aimed at making monitoring setup more intuitive and reducing the need to jump between tabs. We’ll pass this feedback along to our product team. Thanks again for sharing your experience. ### 35. Seamless Media Monitoring and Journalist Discovery **Rating:** 4.0/5.0 stars **Reviewed by:** Breanna C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Muck Rack?** I use Muck Rack daily for finding journalists and articles for client coverage, and it really helps me monitor when the coverage goes live. I really enjoy the broadcast clipping feature the most. It's really easy to clip the portion of the video I need by using the transcription, and it's very easy to add everything into a coverage report for monitoring and tracking. I also appreciate that I can find reporters by specific beats, titles, or locations, which just makes the process of creating a media list so much easier. Compared to Cision, Muck Rack feels a lot more seamless and helpful, and also easier to navigate. **What do you dislike about Muck Rack?** I think sometimes the profiles can be out of date for some reporters, so more frequent updates to profiles would be helpful. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack daily to find journalists and articles for client coverage and monitor when coverage goes live. It solves problems of easily finding coverage and reporters with specific beats or locations. **Official Response from Jessica Andrews:** > Thanks for the thoughtful review. We’re glad Muck Rack is supporting your daily workflow, especially with broadcast clipping and coverage reporting. It’s great to hear the transcription-based clipping and journalist search filters are making media list building easier. We appreciate your feedback on outdated reporter profiles and we’ll pass this feedback along to our product team. If you notice a profile that needs attention, you can click “Request update” to flag it for our data team. That helps us review and refresh the information quickly. Thanks again for sharing your experience. ### 36. Efficient PR Tool with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Chinar P. | Account Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Muck Rack?** I like how organized everything is with Muck Rack. It's very fast and easy to navigate, which is crucial for my work in PR where attention to detail is key. I also appreciate that if there ever is any problem, the support team and assistance are very fast in figuring it out. They've always been able to help me with any issues, especially with coverage reports. The fast, reliable support helps me stay on track and keep everything aligned. **What do you dislike about Muck Rack?** I think sometimes the coverage reports can be tricky to make. They take some time to develop. I think the broadcast search could be refined. It's a little difficult sometimes to find broadcast placements. And sometimes some journalist information is not as updated as fast as I would like it to be. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack helps me find new targets for pitches, keeps things organized, and ensures my media lists are up to date with current contact info. It also provides fast coverage alerts, so I don't miss any updates. **Official Response from Jessica Andrews:** > Thanks for the thoughtful review. We’re glad the platform’s organization and speed are supporting your PR workflow. It’s great to hear our support team has helped you stay on track, especially with coverage reports. We appreciate your feedback on report setup, broadcast search and contact freshness and we’ll pass this feedback along to our product team. If you’re having trouble locating specific broadcast placements or notice outdated journalist information, our support team can review examples and help troubleshoot. You can also use “Request update” on a profile to flag changes for our data team. Thanks again for sharing your experience. ### 37. Best-in-Class Media Database and Valuable Generative Pulse Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** annika c. | PR Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2026 **What do you like best about Muck Rack?** I think Muck Rack's media database is one of the best! I also think their Generative Pulse reporting has been beneficial to my team and clients. They provide more information than what is available on other tools. I feel like Muck Rack is one, if not the leading, PR tool. Every feature it has has been beneficial on a PR standpoint. **What do you dislike about Muck Rack?** Coming from an SEO/Digital Agency, it's harder to track reporting than I'd like. BUT the generative pulse reporting has been helpful on the AI side. I wish their media reporting in general were easier for my clients. **What problems is Muck Rack solving and how is that benefiting you?** The AI-generated results for visibility information have been very beneficial to my team and clients. It provides an understanding of where we sit amongst our competitors and who we should be reaching out to for our media outreach pitches. Muck Rack has been the only tool I've seen that has been ahead of the rest on these tools for PR pros. **Official Response from Jessica Andrews:** > Hi Annika, thanks for the thoughtful review! It means a lot to hear this perspective from an SEO and digital agency. We’re glad the media database and Generative Pulse are helping your team understand visibility across competitors and identify the right outlets to prioritize. Being ahead on AI-driven PR insights is something we’re proud of. We appreciate your feedback on reporting usability and we’ll pass this feedback along to our product team. Making media reporting clearer and more client-friendly, especially for digitally focused teams, is an area of focus for us this year. Thanks again for sharing your experience and for recognizing the impact of our AI capabilities. ### 38. Precision in Media Tracking and Coverage Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2026 **What do you like best about Muck Rack?** I like how I can pretty easily capture very specific coverage and that it lets me use very specific terms. I like being able to track broadcast coverage, which would be hard to do oftentimes, without the Muck Rack service and that I can search far back for very specific mentions across a variety of broadcast channels and stations and networks, both TV and broadcast. I like that it's easy to search for journalists and then search for people who have covered a specific topic or write for specific outlets, and being able to continually keep our media list up to date. The interface seems fairly intuitive and it seems reasonably easy to do searches. **What do you dislike about Muck Rack?** Not sure, perhaps that some of the features that could make it even more valuable to myself and colleagues are harder to find, maybe feel like a learning curve? **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack to precisely track media coverage for clients, using specific search terms and alerts. It helps isolate relevant mentions, avoid media monitoring headaches, and build accurate media lists by providing journalists' contact details. **Official Response from Jessica Andrews:** > Hi Kevin, Thanks for the detailed review! We’re so glad Muck Rack is helping you capture coverage and search across outlets. It’s great to hear journalist discovery and list management are supporting your client work. We appreciate your feedback on feature discoverability and we’ll pass this feedback along to our product team. If certain tools feel harder to find, your CSM can walk you through advanced features and shortcuts to make sure you’re getting the most value from the platform. Thanks again for sharing your experience! ### 39. Easy-to-Use Contact Management and Pitching with Reliable Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Muck Rack?** Muck Rack is great for keeping all my contacts organized by category. It’s also really helpful for finding new contacts, tracking down contact information, and staying on top of job updates for people I work with regularly. The platform is easy to use and they have quick and reliable customer service. **What do you dislike about Muck Rack?** Honestly, there isn’t anything that really stands out to me as something I dislike. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack has been great for helping me manage my time. The time I used to spend manually searching for contacts and their email addresses for outreach has been cut significantly thanks to what they offer. They also have a strong pitching system that helps me track the emails I’ve sent, along with who has opened or clicked them. **Official Response from Eliza Castillo:** > Thanks for the great review. We’re glad Muck Rack is helping you stay organized, find the right contacts and save time on outreach. It’s great to hear the pitching tools and tracking features are supporting your workflow. We also appreciate the kind words about our support team. Thanks again for sharing your experience. ### 40. Muck Rack Makes PR Easy: Media Lists, Contacts, and Coverage Stats in One Place **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Muck Rack?** I find Muck Rack very easy to use and really helpful for PR. It makes it simple to build media lists, find contacts, and connect with reporters. I also like being able to pull stats on articles for my clients, which helps me track coverage and share results. **What do you dislike about Muck Rack?** I’ve found that some of the newer features can be a bit confusing to learn at first. I also notice occasional lag, although that may be on my end since I tend to forget to clear my cookies. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack helps me efficiently find the right contacts in niche fields for my clients, which makes my outreach and research much smoother. ### 41. Streamlines Media Outreach with Smart Journalist Search and Helpful Alerts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Muck Rack?** Muck Rack makes it really easy to find journalists who are actually covering the topics you want to pitch. I work across a few B2B industries (manufacturing, plumbing/HVAC, construction, etc.) and the ability to see what reporters have recently written about is super helpful before reaching out. It saves a ton of time vs. manually searching Google or publications. I also like the monitoring and alerts; it’s nice having coverage show up in one place instead of trying to track it across different outlets. The media list function is pretty straightforward too and makes it easier to keep track of contacts for different industries or campaigns. Overall it’s been a really solid tool for day-to-day media relations. **What do you dislike about Muck Rack?** Sometimes the search results pull in journalists who are kind of related to the topic but not always the best fit, so you still have to do a little manual vetting before building a list. Not a huge deal, but it can slow things down a bit. Also the list management could be a little more flexible. When you’re managing lists across a bunch of industries or campaigns it can get a little messy. And like most PR tools, the pricing can be tough for smaller teams. **What problems is Muck Rack solving and how is that benefiting you?** Before using Muck Rack we were pulling media lists together in a bunch of different ways — Google searches, old spreadsheets, Twitter, etc. It took way longer and it was harder to keep everything organized. Now we can find journalists covering specific industry topics (like mechanical contractors, construction trends, or building products) pretty quickly and build lists in one place. The coverage tracking also makes it easier to report on earned media and see where stories are landing. Overall it just streamlines the media relations side of things quite a bit. **Official Response from Jessica Andrews:** > Thanks for the detailed review! We’re glad Muck Rack helps you quickly find the right journalists and simplify your day-to-day media relations work. It’s great to hear the platform is making outreach and reporting more efficient. We appreciate your feedback on search precision and list management. We’ll pass this along to our product team as we continue improving relevance and usability. Thanks again for sharing your experience. ### 42. Generative Pulse Report: Experimenting with Muck Rack on the Agency Side **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Muck Rack?** Right now, I am using the Generative Pulse Report in Muck Rack as my only tool. My agency uses Muck Rack for PR, but as of now I'm only using the GPR. **What do you dislike about Muck Rack?** The Generative Pulse report is somewhat limited. I used the export tool within the GPR to export all the visualizations, but we had to make our own deck to actually present the report. The insights were also limited, and we had to rely on using Claude to analyze the exported data set to gather insights. **What problems is Muck Rack solving and how is that benefiting you?** We need a tool to measure AI visibility across multiple agency clients. We are evaluating several options, including SEMrush and OTTO SEO. However, the agency already has a Muck Rack subscription, so we thought we would start there. **Official Response from Jessica Andrews:** > Hi there, thanks for sharing your experience. We’re glad you’re exploring Generative Pulse as a way to measure AI visibility across clients. Helping teams understand how they show up in LLMs is a key part of where PR is headed. We appreciate your feedback on reporting and depth of insights and we’ll pass this feedback along to our product team. Generative Pulse is a major focus area for us right now, with improvements underway to make insights more actionable and easier to present without extra lift. If you’re open to it, we’d really value more detail on what would make this more useful for your workflow. Feel free to email me at jessica.andrews@muckrack.com. ### 43. Streamlined Media Outreach with Intuitive UI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Muck Rack?** I use Muck Rack for Public Relations, and I really like its user interface -- which I use daily. It's really easy to use once you get past the initial learning curve. I find it especially good at helping me build media lists quickly and send media pitches efficiently. Muck Rack also helps me monitor brand mentions and competitor mentions, track backlinks to our site content that we've pitched, and see which pitches resulted in citations from authoritative sources. **What do you dislike about Muck Rack?** Visibility into whether or not a contact has an email address is crucial. It could save lots of time from clicking on someone with no contact details. Also, inactive accounts should be flagged as such (having a low open rate) or so. Which would help us keep the most active folks in our media lists, and encourage us to find better fits for our media lists at the same outlet, if we are sending pitches to the wrong person who doesn't want/need them. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack helps me monitor brand mentions, competitor brand mentions, track backlinks, and evaluate the authority of sources citing us. It facilitates quick media list building and pitch sending. ### 44. All-In-One Media Tracking with Exceptional Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2023 **What do you like best about Muck Rack?** I really like that Muck Rack is an all-encompassing tool. I specifically like the new tracker function, which aligns all of my search terms to stay consistent across the entire platform, including media monitoring and creating competitor dashboards for topic research and coverage reporting. It helps me find media contacts across various industries, receive alerts on specific client keywords and phrases, and prepares reporting on media coverage that I can share with clients. The platform transition was super easy, allowing me to import multiple media lists seamlessly. **What do you dislike about Muck Rack?** I think the outputs are only as good as your inputs, so when searching for alerts/coverage for specific clients, the boolean search terms are really tricky to prepare which can create noise. I typically have to go into an AI platform like ChatGPT to ask it to clean up the boolean search phrase. If there was a way to do that within the platform that would help tremendously. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack helps me find media contacts, receive alerts on client keywords, and prepare media coverage reports. I love the tracker function that keeps search terms consistent across media monitoring, database searches, and report creation. **Official Response from Jessica Andrews:** > Thanks so much for updating your review. We’re thrilled to see Muck Rack continues to deliver for you. We also appreciate your thoughtful feedback on boolean complexity. You’re right that crafting precise boolean can be time consuming. To help with this, we’re releasing an AI-powered search assistant this month that will help generate and refine boolean strings directly within the platform, eliminating the need to rely on ChatGPT. At the same time, we’re continuing to evolve our monitoring capabilities with a smarter curation layer designed to improve relevance, reduce junk results and make alerts more accurate overall. Stay tuned! Thanks again for sharing your updated experience and for continuing to grow with Muck Rack. Update: 05/01/2026 Exciting update: We recently launched Curation Engine for our Brand Premier customers. It uses AI to filter irrelevant coverage, apply tags across competitors and themes, and analyze sentiment more accurately so reports are clean and ready to use. We’re excited about the impact this will have on reducing noise and improving coverage quality. ### 45. Great for Targeted Pitching and Personalization **Rating:** 4.0/5.0 stars **Reviewed by:** Hailey A. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2026 **What do you like best about Muck Rack?** I really appreciate how quickly support replies. The pitching personalization feature is incredibly helpful, allowing me to send very targeted emails to people who care about the content I'm pitching. I also really like the journalist search feature because it helps me find the perfect targets I'm looking for. It's a great tool for making outreach highly personalized. **What do you dislike about Muck Rack?** The coverage sentiment gauge is pretty rarely correct. It'll often say things are negative when they aren't, like marking an article as negative sentiment just because it includes a word that sounds negative. I also feel like Muck Rack could definitely use more podcast research. It has some data, but it's not very specific and often broad, making it hard to filter out the relevance. I would also love to see more verified outlets and less promotion of aggregate content. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack makes it easy to quickly find and personalize pitch targets, track emails for better follow-ups, and compile coverage reports for clients to showcase media hits. **Official Response from Jessica Andrews:** > Hi Hailey, thanks for the thoughtful and detailed review. We’re glad to hear our support team has been responsive and that we're helping you run more targeted, effective outreach. Making it easy to find the right reporters and tailor your messaging is core to what we aim to deliver. We appreciate your candid feedback on sentiment and podcast data. Sentiment detection using NLP methods can be challenging, but we're actively working on a more advanced approach to sentiment analysis as part of a broader evolution in how coverage is curated and evaluated. We’re excited about the improvements coming soon, so stay tuned. On podcast research and outlet verification, if there are specific shows, regions or criteria you’re looking for, our Editorial Team would love to hear from you so we can better focus our sourcing and enrichment efforts. Insights like this help us continue strengthening the quality and relevance of the database. Thanks again for sharing your experience and for using Muck Rack! Update: 05/01/2026 Exciting update: We recently launched Curation Engine for our Brand Premier customers. It uses AI to analyze sentiment on the entity-level, rather than NLP. We’re excited about the impact this will have on reducing noise and improving coverage quality. ### 46. Robust Media Tracking with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Morgan D. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2026 **What do you like best about Muck Rack?** I really appreciate the reporting features and dashboards of Muck Rack. They help me understand when and where media placements are generating views and engagement. I also find the reporting valuable because it can emphasize and communicate the value of PR and earned media to our leadership team and board. The initial setup was fairly easy, and the customer service was good. **What do you dislike about Muck Rack?** I really like the map feature in the dashboards, but it only gives a United States map so that you can track placements by state. I would really love more localized maps. So we place a lot of our media just in the Oregon media market, and to be able to track where placements are coming from statewide through county or city-specific data would be nice. I also think that sometimes there are articles that fall through the alerts and aren't allowed to add to dashboards or reports because they don't fall within Muck Rack's identification of earned media. So, like, other web pages or academic articles, I would really appreciate if those were both captured in alerts and we have the ability to add them to our reports. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack solves the issue of tracking media quantitatively and saves time by providing an accessible database of reporters, enabling us to track relationships and pitches efficiently. The reporting features help communicate the value of PR and earned media to our leadership. **Official Response from Jessica Andrews:** > Hi Morgan, Thanks for the thoughtful review. We’re glad our report s and dashboards are helping you demonstrate the value of PR to your leadership team. It’s great to hear the platform makes quantitative tracking easier. We appreciate your feedback on localized map views and we’ll pass this feedback along to our product team. Regarding articles that may not be appearing in alerts or eligible for dashboards, we do monitor academic content in many cases, though some pieces may not surface due to paywalls or source coverage limitations. In general, most digital links can be manually added to coverage reports. If you’re seeing specific web pages or article types that aren’t being captured automatically, we’d encourage you to flag them via our in-app so our team can review and better understand what you’d like included in monitoring moving forward. Thanks again for sharing your experience. ### 47. Accessible Platform, But High Pricing **Rating:** 4.0/5.0 stars **Reviewed by:** Nick W. | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2026 **What do you like best about Muck Rack?** I like that Muck Rack is available on the first landing page on Google. It's always one of the first responses, which makes it easy for me when searching for journalists and publications. Whether I'm searching within the platform or using Google search operators to browse publication sites by keywords, Muck Rack is always right there. I'm always signed in, which makes it very easy. I appreciate the speed and accessibility it offers because instead of going from Google to find an article or journalist and then checking them on Muck Rack, it's already right there, which is more convenient. The initial setup was pretty easy. The Muck Rack team helped convert our existing media list into Muck Rack, and their customer support rep was really helpful in walking me through it, answering questions, and setting up search queries. The chat feature in the platform is also helpful for asking questions. **What do you dislike about Muck Rack?** I think it's a little pricey. Some of the features being blocked only for the more expensive subscription tiers is a little annoying. I wish everything was just available for what's their more standard price, such as broadcast clips and some of the AI tools. It has a very good database for United States publications and other key markets, but some other countries like some Latin American and Middle Eastern countries, where I need publications, have less journalists available. Sometimes it's very few or none, especially for non-English publications. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack to find journalists' contact information, search for publications by keywords, and monitor industry coverage. It's fast and accessible, especially appearing on the first page of Google search, which makes my work more convenient. **Official Response from Jessica Andrews:** > Hi Nick, thanks for the detailed review. We’re glad Muck Rack is making it easy to move from search to journalist research without extra steps. It’s great to hear the setup process and media list migration went smoothly and that our team and in-platform chat have been helpful along the way. We appreciate your feedback on pricing, feature access and international coverage depth and we’ll pass this feedback along to our product team. Expanding global journalist coverage, especially across non-English and emerging markets, is an ongoing focus area for us. Thanks again for sharing your experience and for using Muck Rack to power your journalist research and media monitoring. ### 48. Effortless Media Tracking, Quick Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Katie C. | Communications Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2026 **What do you like best about Muck Rack?** I really like the simplicity of Muck Rack; it's very easy to use and track what we need. The platform helps us keep track of media mentions that we haven't secured directly and track metrics we can't pull manually. I also appreciate the creation of reports that help us keep track of specific needs. The initial setup was very easy, and our account rep was a huge help in walking us through everything. **What do you dislike about Muck Rack?** I think the biggest issue we run into is when websites have a paywall. The platform doesn't always necessarily pull that content and that makes it difficult for us to know if something has run/mentions the company. Also, if Muck Rack was better about pulling international content as we find that can sometimes be missing. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack helps us track media mentions we haven't secured directly and track metrics we can't manually pull. It's simple to use, and the report creation keeps track of specific needs. **Official Response from Jessica Andrews:** > Hi Katie, thanks for the thoughtful review. We’re glad Muck Rack’s reporting tools are helping you stay organized around your team’s goals. It’s also great to hear our team made onboarding smooth and helpful. Capturing more comprehensive global content and adding to our content partnerships is an area we’re very focused on, so we're hoping you see improvements over the coming months. If there's specific publications you have trouble with regularly, please let our Editorial team know. ### 49. Comprehensive Media Tool with Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Joannah C. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2026 **What do you like best about Muck Rack?** I love that Muck Rack is a one-stop shop for me. It handles both coverage reports and the journalist database, so I don't need to jump between different apps or maintain my own database. I find it really valuable for personalizing pitches, allowing me to send personal messages to journalists I know in person. **What do you dislike about Muck Rack?** I do find that occasionally it's tricky to set up a coverage report when you want to find out what local news coverage you've had. For example, I'm in Vancouver, and I want to know about how much coverage we've had in the Vancouver media, which should also include national media that cover Vancouver. But because they're based outside of Vancouver, they don't get included in my coverage report because it's filtered on the geolocation of the media outlet. So that's been a bit of a problem. But aside from that, everything's great. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack is invaluable for monitoring media coverage and accessing the journalists database. It also has great coverage dashboards that allow you to monitor yourself against competitors. The dashboards have awesome graphs and charts that I can show to our CEO to demonstrate increased coverage, reach, and share of voice. **Official Response from Jessica Andrews:** > Hi Joannah, thanks for the thoughtful review! We’re so glad Muck Rack serves as a true one-stop shop. It’s great to hear the dashboards and visual reporting are helping you clearly show impact, reach and share of voice to leadership. We also appreciate your feedback on Coverage Report setup. We're actively building a more advanced and flexible approach that will make capturing relevant coverage, including nuanced cases like this, much more seamless.Thanks again for sharing your experience and for being part of the Muck Rack community. Update: 05/01/2026 Exciting update: We recently launched Curation Engine for our Brand Premier customers. It uses AI to filter irrelevant coverage, apply tags across competitors and themes, and analyze sentiment more accurately so reports are clean and ready to use. We’re excited about the impact this will have on reducing noise and improving coverage quality. ### 50. Streamlined Media Monitoring with Refined Features **Rating:** 4.5/5.0 stars **Reviewed by:** Ally J. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Muck Rack?** I love the coverage reports and use them every day; they provide a variety of valuable metrics in the dashboard, making monthly and quarterly reporting seamless. I also love the newly refined search features, which help me find specific articles quicker, saving time from looking through Google results. The coverage reports and search features are easy to use, accessible, and accurate. The initial setup was very easy, and the customer success reps are very helpful with questions. **What do you dislike about Muck Rack?** I wish that you could update multiple article snippets at once in the coverage reports. This would be helpful when press releases are syndicated. Now, I have to manually update each snippet. Speed maybe. Sometimes when I'm updating the coverage report it can lag a bit. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack solves share of voice reporting and client mentions monitoring. It keeps coverage tracking centralized. The coverage report dashboard offers metrics for seamless monthly and quarterly reporting. The refined search features save time by quickly finding specific articles. **Official Response from Jessica Andrews:** > Hi Ally, thanks for the detailed review! We’re thrilled to hear you’re using coverage reports every day and that the dashboard metrics are making reporting seamless. It’s also great to know the refined search features are helping you find articles faster and save time. We’ll be sure to share your kind words with our customer success team. We appreciate your feedback on bulk snippet updates and report speed. Streamlining workflows, especially for syndicated coverage, is important and insights like this help guide where we focus improvements. We’ll pass this feedback along to our product team. Thanks again for sharing your experience and for making Muck Rack part of your daily reporting process. ## Muck Rack Discussions - [What is Muck Rack used for?](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for) - 1 comment - [View Muck Rack pricing details and edition comparison](https://www.g2.com/products/muck-rack/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-01+08%3A47%3A47+-0500&secure%5Bsession_id%5D=5982e71f-44a2-4585-8740-6b522b6bbd28&secure%5Btoken%5D=b451fdc9583dd904df535124fb4c0130b356249d6354b507d0bc18233fe60bb6&format=llm_user) ## Muck Rack Integrations - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [LexisNexis Intelligent Investigator](https://www.g2.com/products/lexisnexis-intelligent-investigator/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Python](https://www.g2.com/products/python/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [TVEyes](https://www.g2.com/products/tveyes/reviews) ## Muck Rack Features **Content Creation** - Press Release Creation - Multimedia - SEO **Contact Management** - Media Database - Record Management - Relationship Management - Segmentation **Media Channels** - Broadcast Media - Print Media - Online Media **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Generative AI** - AI Text Generation - AI Text Summarization **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - Press Release Distribution** - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Database** - Media Database - Contact/Campaign Management **Content Distribution** - Distribution - Contact List - Social Sharing - Analytics **PR Management** - Communications - Campaign Management - Engagement Tracking - PR Analytics **Geographic Coverage** - Local Media - National Media - International Media **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Regulatory Change Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Outreach** - Media Distribution - PR Planner - Social Media Services **Workflow Automation** - Pitching - Campaign Scheduling - Follow-ups **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Reporting** - Monitoring - Response Desk - Impact Measurement **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **User Rights/Roles** - Version Control - Team Collaboration **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting ## Top Muck Rack Alternatives - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) - 4.1/5.0 (395 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,613 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,295 reviews)