Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.

Muck Rack

4.3
(50)

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

Work for Muck Rack?

Learning about Muck Rack?

We can help you find the solution that fits you best.

Muck Rack Reviews

Ask Muck Rack a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • For Category
  • Industry
Ratings
Company Size
User Role
For Category
Industry
Showing 50 Muck Rack reviews
LinkedIn Connections
Muck Rack review by Brenda Q.
Brenda Q.
Validated Reviewer
Verified Current User
Review Source
content

"Essential tool"

What do you like best?

Muck Rack is, as it says on its website, a new standard in PR Software. As an avid user in my previous companies and as a freelancer, I have found Muck Rack to provide easy sharing capabilities and gathering info as well. I have establish many relationships from blind pitching and responding to inquiries. It's definitely a step up from HARO in my opinion.

What do you dislike?

Pricing. I feel like for small companies under 5 employees or just freelancers, like myself, it can be better priced As a freelancer, it took me a bit to to see ROI in a month.

Recommendations to others considering the product

Definitely request a demo and ask as many questions as possible when you are contacted by a rep. Be very clear about your expectations and ask for examples of how this software cab meet your expectations. Although a bit pricey if you fly solo, I feel it is eventually worth it. Your credibility and portfolio will definitely flourish.

What business problems are you solving with the product? What benefits have you realized?

Pitching. It has expanded my realm of pitching opportunities and has helped me land placements with outlets on my goal list. I have also benefited from the metrics portion of it. I can see where my news has hit, how much engagement it has received and it helps me compare it to other similar stories I have shared to help target the "why is it so successful?" question. The user interface is also very modern and slick whoch makes it very easy to navigate through.

Sign in to G2 to see what your connections have to say about Muck Rack
Muck Rack review by Andrea C.
Andrea C.
Validated Reviewer
Verified Current User
Review Source
content

"Simple but resourceful for consolidation of clips and analytics among media outlets"

What do you like best?

I'm a big fan of Muck Rack to easily consolidate my news clips. It is also a good resource for data analytics among journalists. I also my own CMS programs to create personal pages, but they are hard on up-keep. It also has a very simple to use analytics calculator, just input the article's URL into the "who's shared my article" section, for how many times your article has been shared among other journalists and media outlets shared your article. It also pulls tweet embeds of journalists who have shared the article to show what they said. There are still a few features I have not used yet.

What do you dislike?

The site could have a nicer aesthetic presence, typically in the automatic pull section of news clips. I also have trouble editing logistical information, such as the appropriate phone number to use. Furthermore, the profile section has an odd timeline for filtering priority of information. But hey, it is still way more user friendly and faster than building your own website.

Recommendations to others considering the product

This is a great back up website to your personal site, or a good intermediary as you build your own. It also acts as a networking community.

What business problems are you solving with the product? What benefits have you realized?

As a journalist, it is hard consolidate all the clips you produce. Muck Rack does it for you. In addition, the site also has a feature where you can cultivate your own profile. It is also helpful to know what other journalists/news sites are reading and sharing your work. In this way, you know the type of appeal your articles have on others in the industry, and site places for possible collaboration among outlets.

What Media Monitoring solution do you use?

Thanks for letting us know!
Muck Rack review by Jasmine  L.
Jasmine L.
Validated Reviewer
Verified Current User
Review Source
content

"Best PR communications software"

What do you like best?

Amazing customer service! I switched over from Cision about a year ago, They made the transition seamless and the user experience of the platform is 10 times better. I've placed dozens of stories using this platform and I recommend it to all of my PR friends. I was not offered an incentive for this review. I just really love this platform.

What do you dislike?

Because the platform is newer, the database of journos isn't as expansive as cision or meltwater. But if I'm looking for someone specific, I use the chat feature and someone sends me a link to the reporters profile within minutes.

Recommendations to others considering the product

Try the demo. You won't be disappointed. Also, reach out to their customer service team to learn how to build press lists intuitively.

What business problems are you solving with the product? What benefits have you realized?

I've connected with reporters who are interested in writing about my organization's issue. It's so easy to follow up with reporters based on articles they've already written using this platform.

Muck Rack review by Julie R.
Julie R.
Validated Reviewer
Verified Current User
Review Source
content

"Wonderful product; not the perfect fit for my needs"

What do you like best?

The user interface on the search was so easy to find and identify freelance journalists or contributors. I love that Muck Rack pulls from Twitter because let's be honest, Twitter and Linkedin get updated a lot faster than a media's website. I go to MuckRack when I have exhausted my google searching, have built a solid media list, and need additional ideas for pitching. It's great to see what reporters have written about (especially since many are freelancers and write for multiple outlets), and I love the feature where you can see who tweeted a specific article.

What do you dislike?

The database seemed to be heavy with reporters for biz and tech, which doesn't help me since I am usually looking for hyper-local writers and influencers. Additionally, I work with a lot of lifestyle writers, and lifestyle can mean so much - including design, interiors, products, food, theater, music, etc. I wish I were able to drill down into results a bit more.

Recommendations to others considering the product

I really loved this product and their sales team. I wish that their database had deeper insights into local reporters and media outlets, as well as those covering the vast beat of "lifestyle." I think businesses that are focused on tech or business would really benefit from using MuckRack.

What business problems are you solving with the product? What benefits have you realized?

Media database. It's great for additional research and finding freelancers who I have no worked with before. The media profiles provide a clear picture of a reporter's interests. I also love the fact that journalists seem to have a great respect for the platform.

Muck Rack review by Justin E.
Justin E.
Validated Reviewer
Verified Current User
Review Source
content

"Muck Rack Review"

What do you like best?

I appreciate software. The great thing about Muck Rack is that it allowed me to answer questions from a business plan in whether or not we should move towards replacing our UI. Thanks to Muck Rack we've been able to streamline and create automation unlike what we've normally been exposed to previously.

What do you dislike?

I feel that within the user interface there are certain functionalities that still need work. Maybe a drag and drop button to help populate the screen may be easier. However, overall the learning was pretty quick to navigate in onboarding.

Recommendations to others considering the product

Muck Rack is a game changer for having to answer tough questions on when and if the time is right to improve your UI

What business problems are you solving with the product? What benefits have you realized?

With Muck Rack development on our project afterward will be so much smoother and will open new doors as to what new things we can accomplish.

Muck Rack review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source
content

"Quick Response to Journalist Updates -- But a lot of un-updated journalists"

What do you like best?

- The ability to find any information needed about reporters, like their beat, email and recent articles.

- The ability to track words and phrases that have to do with my clients.

- The ability to send batches of pitches to journalists.

- Creating media lists inside the site.

What do you dislike?

- Reporters who change outlets or emails are not often updated unless specifically requested.

- Word tracking often leads to too many emails or updates not thorough enough to catch the important articles

- Can't download previously created media lists into the website, must start from scratch.

Recommendations to others considering the product

Use it if you are ready to switch from manual excel spreadsheets to ones you can create in-website. Use it if you need access to a lot of reporters and their informatuon.

What business problems are you solving with the product? What benefits have you realized?

Contacting media, keeping track of media coverage of clients and competitors, sending out pitches.

Muck Rack review by User
User
Validated Reviewer
Verified Current User
Review Source
content

"Great for improving your own hiring prospects and identifying great new talent"

What do you like best?

MuckRack provides a simple platform on which any individual in the media can build a simple repository of all their published work to date, regardless of the publication source. This is especially useful if you're a freelance writer and you have publications with a wide variety of outlets.

What do you dislike?

Visually, MuckRack is not particularly appealing. Moreover it doesn't provide intuitive ways to organize your clips, such as by publication.

Recommendations to others considering the product

Remember to religiously continue to upload your new content, particularly if you;re personally on a job hunt. It's vital to keep your profile up to date so prospective employers can see what you've been up to recently.

What business problems are you solving with the product? What benefits have you realized?

MuckRack can serve as one of many great ways to see how often a journalist has been published, where they've been published, and easily access their work to review its quality.

Muck Rack review by Rebecca C.
Rebecca C.
Validated Reviewer
Verified Current User
Review Source
content

"Great way to find and connect with journalists"

What do you like best?

The huge amount of people registered and the media lists that show this. It really is a one-stop shop, so you won't have to go searching LinkedIn or personal websites, except for additional information. The search feature brings up people, articles, topics, etc.

What do you dislike?

I have not run into anything I disliked yet.

What business problems are you solving with the product? What benefits have you realized?

This is the way that PR is going and trends suggests that a lot of industries are looking to engage freelancers rather than full-time employees. This is a platform just as good for networking as it is for PR and hiring.

Muck Rack review by Sayali K.
Sayali K.
Validated Reviewer
Review Source
content

"Build Media Lists Efficiently and Easily with Muckrack"

What do you like best?

I like how easy it is to find reporters from any outlet and any beat- it only takes seconds and the search process breaks it down really well.

What do you dislike?

I dislike how sometimes the reporter information isn't always the most up to date. Also, there should be more beat categories. For example, I was looking for immigration reporters in certain towns and immigration was not a beat. I then had to scroll through reporters and read their bios to see if they covered immigration- that took a long time! Add more beats and categories.

Recommendations to others considering the product

Muck Rack is great for beginners in the PR industry who are just starting to build media lists

What business problems are you solving with the product? What benefits have you realized?

The benefits are that building media lists is fast and easy- there is a lot of information on Muckrack.

Muck Rack review by User
User
Validated Reviewer
Verified Current User
Review Source
content

"Muck Rack Rocks"

What do you like best?

The Muck Rack newsletter is one of the few that I read almost every day. Written with flair and voice, it helps direct me to the most important news each day. I trust them almost implicitly. In addition, I'm grateful for the way that Muck Rack collates all of my pieces — helpfully showing up fairly high in Google searches.

What do you dislike?

Can't really think of any dislikes. I've never had any issues with the service, though admittedly I don't pay for anything. I don't think...

Recommendations to others considering the product

I would definitely recommend to other journalists!

What business problems are you solving with the product? What benefits have you realized?

It's an excellent news aggregate that saves me a lot of time skimming headlines each day. It also helps collect all of my published pieces under one respectable umbrella, providing advertising at no cost to me.

Muck Rack review by Dennis M.
Dennis M.
Validated Reviewer
Verified Current User
Review Source
content

"Loads of info at your fingertips"

What do you like best?

This is a very comprehensive aggregation product that allows you to see either yours or another journalist's body of work in one place, or to search a publication.

What do you dislike?

Journalists don't seem to be updated all that well. This may be a passive feature in which someone has to report that a journalist is no longer at the publication, but many of them seem out of date.

What business problems are you solving with the product? What benefits have you realized?

The email is a good aggregation and the site makes it very easy to search work done by prospective employees.

Muck Rack review by User
User
Validated Reviewer
Verified Current User
Review Source
content

"Helpful for finding journalists"

What do you like best?

It's very easy to find journalists within specific regions and with specific beats/areas of interest. It's also great for discovering new media within topic areas.

What do you dislike?

I don't like that building media lists isn't super intuitive -- it takes a little work. Overall, though, it's fine - just takes a little bit to figure out.

Recommendations to others considering the product

I love using Muck Rack for finding media. It's been really helpful in learning of new reporters to reach out to who we may not know of otherwise.

What business problems are you solving with the product? What benefits have you realized?

MuckRack helps us put together really, really good media lists. We are able to find untapped media to pitch and get our stories out there. It's a very good resource for finding contact information -- the database contains everyone I've needed.

Muck Rack review by User
User
Validated Reviewer
Verified Current User
Review Source
content

"Muck Rack is a solid place to display your clips"

What do you like best?

I liked that my profile was actually already there waiting for me. Muck Rack has some kind of algorithm that collects articles from journalists and compiles them into a bare bones profile.

What do you dislike?

Not a whole lot, functionality wise. I just wish more people used it.

Recommendations to others considering the product

If you're a journalist, I recommend trying to search to see if your clips are already on the site! Many of mine were already aggregated into a profile for me. I signed up and it synced my Twitter feed along with a stream of my live articles, which makes for a nice collection of clips.

What business problems are you solving with the product? What benefits have you realized?

It's an easy and free way as a journalist to display my clips directly from the source.

Muck Rack review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source
content

"Incredibly usefool tool "

What do you like best?

Its easy to use and for the most part up to date on everything. I also like how you can reach out to journalists directly on the platform. It shows their biography, current social media properties, their current place of employment, as well as published articles. Another useful facet on the website is their direct links to their Twitter profiles. I use this a lot in my searches as it helps me connect directly with the author or journalist at the publication. They also have a handy compiling method where you can click all the articles you'll use and save them on your dashboard.

What do you dislike?

Sometimes, in rare cases, author information is out of date. For example, I was using muckrack directly for a briefing, but the articles shown were older than the actual articles that we published on the site.

Recommendations to others considering the product

Muck Rack is a great tool for compiling research and quantifying the reach of your subjects. The key in using this service lies in relying on the provided author information. It makes list building far easier and quicker. Moreover, the website is easy to navigate and use so It's definitely easy to jump right in.

What business problems are you solving with the product? What benefits have you realized?

It makes my reporter searches and article compilations much quicker. I am able to zone in on specific outlets I want to look at, which root out lesser known publications that have a tendancy to be either less popular or less accurate. It cuts my research time in half.

Muck Rack review by User in Media Production
User in Media Production
Validated Reviewer
Review Source
content

"MuckRack review from a journalist's perspective"

What do you like best?

As a journalist, I’m a big fan of this platform. This is a great space to connect journalists with PR individuals. I have made connections with a lot of people telling me they were interested in my work based off of what I’ve written in the past.

What do you dislike?

The only downside is that this system is heavily saturated with national professionals. If you’re looking for local writers or influencers, they may not be hip to this database or it’ll take a lot of searching. Also this database is newer so not everyone is on this. Localization is important and this database needs to expand on that to connect local reporters and media outlets with local businesses.

Recommendations to others considering the product

Localize it! Make it easier for PR professionals to find local reporters and media outlets. Make this database small business friendly.

What business problems are you solving with the product? What benefits have you realized?

As a journalist, I'm finding more opportunities for work. Muck Rack compiles anything I've worked on and the database is so easy to use. For PR people, his is a great tool to build press lists and follow up with reporters based on articles they’ve written in the past (especially on a state or national level).

Muck Rack review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Review Source
content

"MuckRack- Review"

What do you like best?

Easy to find reporters when looking to create a media list. Includes all of the reporters' social media platforms and also the latest updates they've made on each site. Also includes other recommendations of contacts who should look into for more information or within the network of that same person.

What do you dislike?

Information on reporters isn't always current or up to date. Sometimes reporters change outlets and this isn't shown on their profile making it difficult to determine if everything is correct. Also, the beat for each reporter can be board. For example, a reporter has the beat of automobile technology but on Muckrack their only listed under technology which isn't specific enough.

What business problems are you solving with the product? What benefits have you realized?

Not many problems. The database isn't very large so they don't always have every reporter at a specific outlet, so I'd recommend using another database as well. It's nice that they include a photograph of the person your searching in case your a visual person or two people have the same name and your looking for a specific person.

Muck Rack review by User in Broadcast Media
User in Broadcast Media
Validated Reviewer
Verified Current User
Review Source
content

"An aggregator without much character"

What do you like best?

Muck Rack trawls the web for relevant publication effectively and seems to do a nice job in compiling the list for the journalist concerned.

What do you dislike?

I don't like the layout of the website, as it appears poorly designed and eye-straining. The page hierarchy isn't clear enough for users to know where to look for key information.

Recommendations to others considering the product

Anyone seeking information on journalists should also visit the webpage of their publications, as they tend to also have an author page dedicated to archiving purposes. Also, consult their LinkedIn and Twitter accounts for a fuller picture of their recent work.

What business problems are you solving with the product? What benefits have you realized?

I use Muck Rack primarily to access the journalist's recent publications and to understand the person's beat.

Muck Rack review by User
User
Validated Reviewer
Review Source
content

"Good resource for journalists and people wanting to learn about journalists alike"

What do you like best?

From a journalist's point of view (regarding business development/personal branding), it's a good way to consistently showcase your work in a portfolio-type setting. The media industry needs you to hustle. For anyone else, it's a way to look at the prior work of a journalist (what kinds of outlets have they worked for? what topics are they good at covering? do they specialize or are they general assignment types?) easily, without having to navigate to many different websites (if the journalist has written for many different outlets).

What do you dislike?

The product is not mainstream and not enough working journalists actually use it. Since the value of the information comes from the journalist profiles, there needs to be more profiles. It is definitely a credible product - the journalists on Muck Rack are willing to stand behind their profiles. Muck Rack could probably attract more journalists by showing examples of how people got work through their profiles.

Recommendations to others considering the product

Use it to save time.

What business problems are you solving with the product? What benefits have you realized?

It's a convenient, efficient way to see the past work of a journalist. A way to learn about them with less reading and research.

Muck Rack review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Review Source
content

"Very Reliable"

What do you like best?

It is such a reliable source for contacts. Often times when using other databases, they are outdated or do not have certain contacts. Muckrack on the other hand has every contact I could ever need and also list out their recent work which is a really great help when researching new outlets.

What do you dislike?

I like basically everything about Muckrack and wish that my company used this program as our main source for finding contacts.

Recommendations to others considering the product

I believe it is more beneficial for PR specialists to invest their money in MuckRack for media contact purposes than other databases because it is up to date and almost always has the contact info of the person you need.

What business problems are you solving with the product? What benefits have you realized?

They allow you to find contact information for various editors with ease.

Muck Rack review by User in Online Media
User in Online Media
Validated Reviewer
Verified Current User
Review Source
content

"A great tool for assisting with outreach to journalists"

What do you like best?

I love that this software is based around Twitter. This gives you real time information to understand what journalists are talking about as well as seeing what they are sharing, what have they written, how they like to be pitched, etc. Journalist can also build a profile on Muckrack and upload articles they've written , and fill out a bio. There is also the capability to search by beat, publication (though not all publications are represented) as well as country. This is extremely useful when trying to connect with foreign media.

What do you dislike?

If a journalist you are trying to reach out to doesn't have a twitter page, or doesn't keep their twitter updated it won't help you. Also, not all publications are represented, I have also searched for several journalists' information (knowing definitively they work at said outlet) only to find no information.The other problem I have noticed is in exporting. Some times the tweets don't export you in the reports I create. That's really annoying. A few flaws but overall I would still highly recommend.

Recommendations to others considering the product

Anyone who is in the midst of media list building, or monitors the media for brand mentions or needs to pitch the media on a story this is the software to use. You can build media lists here based off of search parameters, include tweets, email, etc in exports. If you save searches, you can opt to receive email updates on those searches.

It is a good cross referencing tool when using Cision.

Definitely worth the money. This has made media list building so much easier!!

What business problems are you solving with the product? What benefits have you realized?

Journalist outreach for pitching about specific non profit campaigns, as well as media monitoring of brand/campaign mentions. Media list building, and curating.

The benefit is seeing information in real time. Other software doesn't harness the timeliness of twitter.

It is also appreciated especially in the non profit space to be able to do searches around key words, or hashtags depending on what you are monitoring.

Another benefit is in using the who shared my link feature. You can see if any journalists are interacting with specific online content.

Muck Rack review by Deanna D.
Deanna D.
Validated Reviewer
Verified Current User
Review Source
content

"Great tool for journalists new and old"

What do you like best?

I like that the website collects my story "clips" for me, but that I can also add my own if there are any missing. It adds to my credibility as a journalist.

What do you dislike?

I haven't noticed anything I dislike about Muck Rack.

What business problems are you solving with the product? What benefits have you realized?

Muck Rack allows me to aggregate my story clips for keeping track as well as easy display to others who may be interested.

Muck Rack review by Executive Sponsor
Executive Sponsor
Validated Reviewer
Verified Current User
Review Source
content

"Timely PR Solution That Provides Broad Coverage and Alerts"

What do you like best?

I especially like the timely reviews of our brand name, as well as any relevant industries/categories that I input into my alerts. It's just about instant—much better than Google alerts.

What do you dislike?

Cost is quite high if you don't have a discount, but that said, there is no one PR solution that does it all. I use Muck Rack in combination with other tools.

What business problems are you solving with the product? What benefits have you realized?

With a limited PR budget, I find Muck Rack helpful for giving me instant insights into which highly-influential reporters are mentioning my brand, my leadership team, or news on my industry. This allows me to respond quickly.

Muck Rack review by Industry Analyst / Tech Writer in Media Production
Industry Analyst / Tech Writer in Media Production
Validated Reviewer
Verified Current User
Review Source
content

"Great for portfolio work"

What do you like best?

Muck Rack is a great third-party verification tool for media professionals. Since they take the time to update your profile with your latest work, it makes it easier to have all in one place if you write for numerous publications.

What do you dislike?

I don't really like that they display your tweets. Twitter is a conversational platform, and so it looks out of context.

What business problems are you solving with the product? What benefits have you realized?

I use Muck Rack as a freelancer to consolidate my work. It serves as my portfolio to show potential clients.

Muck Rack review by Kyle M.
Kyle M.
Validated Reviewer
Review Source
content

"Muck Rack has changed the way we do our jobs - for the better!"

What do you like best?

Muck Rack's "coverage reports" and "who shared my link" tools help us track media hits and journalist engagement in ways that we weren't able to do before. It's given us access and insight to journalists who we didn't know covered our company.

What do you dislike?

I wish it included media outlets who shared our stories, instead of just journalists.

What business problems are you solving with the product? What benefits have you realized?

We're now able to reach journalists who weren't on our radar at first. Muck Rack has elevated how we do digital public relations and it's reshaping our media relations strategy.

Muck Rack review by Karen S.
Karen S.
Validated Reviewer
Verified Current User
Review Source
content

"In depth information on journalists"

What do you like best?

You can see reporter information, latest articles, and tweets in a single dashboard making it easy to start your research.

What do you dislike?

The database is not quite as robust as Cision.

What business problems are you solving with the product? What benefits have you realized?

Researching outlets and reporters. It has saved me time by being able to access information in one place and vet for further research.

Muck Rack review by Jenna S.
Jenna S.
Validated Reviewer
Verified Current User
Review Source
content

"Muckrack Rocks!"

What do you like best?

The extremely user-friendly platform makes finding media contacts a breeze.

What do you dislike?

Nothing!

What business problems are you solving with the product? What benefits have you realized?

Seeing what reporters are tweeting and being able to report shares on earned media coverage helps our company better serve our clients and report to them our successes!

Muck Rack review by User in Broadcast Media
User in Broadcast Media
Validated Reviewer
Review Source
content

"The perfect search engine for communications specialists "

What do you like best?

Muckrack allows me and my fellow coworkers to easily search for journalist, monitor news and build reports. I’m always seearch for way to stay on top of the news of the day. Muckrack brings it right to me. Straight to my inbox better than the newsletters I’ve tried to sign up for.

What do you dislike?

I dislike how PR focused it is. As a communication specialist what I do is more similar to marketing combined with journalism so more avenues to prioritize my field would be helpful.

What business problems are you solving with the product? What benefits have you realized?

Finding story ideas, journalists to interview and trends to follow

Muck Rack review by Linda D.
Linda D.
Validated Reviewer
Review Source
content

"Muck Rack is the leading platform through which aspiring journalist can create, build and store work"

What do you like best?

It has a superior format for portfolios.

What do you dislike?

I dislike that I don't spend much time on it.

Recommendations to others considering the product

Excellent platform to build and create your journalists portfolio.

What business problems are you solving with the product? What benefits have you realized?

I am able to solve the problem of not having a decent place to store my articles. There are many benefits such as social network sharing availability and convenience.

Muck Rack review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source
content

"Good for Finding Freelancers and Contributors"

What do you like best?

It's good for searching for coordinators and freelancers covering a certain beat.

What do you dislike?

I would like to see more journalists and influencers included on the platform!

Recommendations to others considering the product

This shouldn't replace your media database, like Cision!

What business problems are you solving with the product? What benefits have you realized?

It assists with specific pitches that require a search for specific journalists - for pitches that wouldn't be picked up by regular staff writers. It helps keep a pulse on specific conversations!

Muck Rack review by Sonnet S.
Sonnet S.
Validated Reviewer
Review Source
content

"Simple and User Friendly"

What do you like best?

Layout of the journalist's clips -- it's chronological so it's easy to scroll through and see their work and history.

What do you dislike?

Boring HTML format. It looks sort of old.

What business problems are you solving with the product? What benefits have you realized?

Finding a reporter for our media lists; getting their contact info and work history; and it usually is a god send when the reporter doesn't have a good social media presence.

Muck Rack review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Review Source
content

"Muck Rack review"

What do you like best?

I like that not only do they have the person's Twitter feed but they also give you recent articles they've written.

What do you dislike?

A lot of it you can only access with the paid subscription, which is understandable.

Recommendations to others considering the product

Test it out before going Pro to see if it can be implemented with other systems you already use.

What business problems are you solving with the product? What benefits have you realized?

It's helpful to quickly find reporters and their interests.

Muck Rack review by User
User
Validated Reviewer
Review Source
content

"Muck Rack"

What do you like best?

Muck Rack provides an easy and efficient way to find contacts in journalism. They are always my go-to when looking up people's contact information and usually have the most up-to-date information.

What do you dislike?

Sometimes the information is not accurate when people change companies and change emails. You often have to double check on Cision or other platforms.

Recommendations to others considering the product

Make sure to double check the contact information on other platforms if possible

What business problems are you solving with the product? What benefits have you realized?

It is easy to use the platform to find the contact information.

Muck Rack review by User
User
Validated Reviewer
Verified Current User
Review Source
content

"Vice President at Edelman"

What do you like best?

Ability to see social profiles and who is covering based on a specific keyword

What do you dislike?

Sometimes the search results can be hard to narrow down and too broad, even with the keywords in place. Additionally broadcast producers are harder to track.

What business problems are you solving with the product? What benefits have you realized?

Finding the best reporters, sharing coverage with client in real time and having metrics in place.

Muck Rack review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source
content

"Very Useful"

What do you like best?

Amazingly responsive customer support that answers any questions, does any additional research you ask of them.

What do you dislike?

Nothing really but if I had to say, it would be that they don't really personally connect you with any journalists

What business problems are you solving with the product? What benefits have you realized?

MuckRack helped us pitch to so many reporters which ended up in 30+ hits in news papers.

Muck Rack review by User
User
Validated Reviewer
Review Source
content

"Great, easy portfolio"

What do you like best?

Muck Rack allows you to easily keep track of clips on a page that can double as a professional website.

What do you dislike?

It looks through the internet for your clips so if you have a common name, it's likely to catch other people's bylines as well. It's easy to remove it but it can be a nuisance. It's also difficult to add bylines they didn't catch.

What business problems are you solving with the product? What benefits have you realized?

It allowed me to have all of my bylines in one place before I had a good professional website.

Muck Rack review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source
content

"Great tool for quick hits directly to your inbox"

What do you like best?

The automatic email function is great and easy to see first thing in the morning.

What do you dislike?

The accuracy of the tool. Sometimes it pulls incorrect companies or media mentions. At times, I'll have to really double-check the media mentions pulled and even find some hits that the tool missed. Sometimes this can be complicated.

What business problems are you solving with the product? What benefits have you realized?

Energy and time around finding media mentions that are positive and negative to adequately address. It saves a lot of time.

Muck Rack review by Andrea C.
Andrea C.
Validated Reviewer
Review Source
content

"Helps me find the write journalists for a story"

What do you like best?

It gives me the information I need to make an informed decision.

What do you dislike?

Sometimes information is out of date, so it would be good if there was someone who was responsible for doing regular updates to the database.

What business problems are you solving with the product? What benefits have you realized?

Landing stories because I pitched the right journalists.

Muck Rack review by User in Real Estate
User in Real Estate
Validated Reviewer
Review Source
content

"Muck Rack Review"

What do you like best?

It just makes everything so easy. It offers a new design that is innovative in the features useful for monitoring the news

What do you dislike?

There were some confusing parts of the user interface, but it is not going to make me stop using the product.

Recommendations to others considering the product

I think it is worth using it. it may be hard to learn but the benefits are worth it.

What business problems are you solving with the product? What benefits have you realized?

it really helps get the full spectrum of the news and eliminate the bias that might come without using muck rack

Muck Rack review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Review Source
content

"Where has MuckRack been all my life? "

What do you like best?

They have almost every single press contact I might need ever. Its amazing

What do you dislike?

Sometimes the filters don't clear out when you're searching a new contact

Recommendations to others considering the product

IF you can afford it, do it.

What business problems are you solving with the product? What benefits have you realized?

Finding press contacts that dont make their info public - also realized its great for tracking down their social media pages if I want to see their interests etc to further narrow down my target lists

Muck Rack review by User
User
Validated Reviewer
Verified Current User
Review Source
content

"Good resource for PR Articles"

What do you like best?

Muck rack allows other journalists to publish, where I can find a lot of great resources

What do you dislike?

Have to watch for articles not up to standard and not source them

What business problems are you solving with the product? What benefits have you realized?

It’s a great resource for writing on various topics

Muck Rack review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Review Source
content

"Great service"

What do you like best?

I like how media information is very easy to find.

What do you dislike?

I wish they pulled in print clips, but that's hard to find these days.

Recommendations to others considering the product

The database seems very up to date, and the customer service is great. We went through a trail period, but ended up choosing a service who could have a great database and clipping service.

What business problems are you solving with the product? What benefits have you realized?

Using MuckRack has helped me find journalists' contact information easily, along with recent articles which has been helpful.

Muck Rack review by Luis Alberto G.
Luis Alberto G.
Validated Reviewer
Review Source
content

"A must for Journalists"

What do you like best?

Easy connection between PR firms and journalists

What do you dislike?

It evolved without explaining to long time users like me it's evolution and changes.

What business problems are you solving with the product? What benefits have you realized?

Finding original stories before they become trending.

Muck Rack review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source
content

"Muck Rack Rocks"

What do you like best?

The team, product speed, efficiency. Excellent product and far better than competitors.

What do you dislike?

Nothing. I love the team, the product, its service, all of it.

What business problems are you solving with the product? What benefits have you realized?

Making contacts and tracking metrics

Muck Rack review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source
content

"Assistant Account Executive"

What do you like best?

Social feed details- outlet email algorithm

What do you dislike?

Does not sort coverage from recent to least recent- sorted on relevance

Recommendations to others considering the product

Comparable to CisionPoint's recent upgrade

What business problems are you solving with the product? What benefits have you realized?

Media intel, media preference of communication

Muck Rack review by User
User
Validated Reviewer
Review Source
content

"Great for creating those complex media lists "

What do you like best?

I love the various filters that MuckRack provides—it makes creating media lists so much more efficient.

What do you dislike?

I don’t like that sometimes the beats of reporters are not updated with what they currently work on. You have to always double check on their social platforms to make sure

What business problems are you solving with the product? What benefits have you realized?

Media lists

Muck Rack review by User in Internet
User in Internet
Validated Reviewer
Review Source
content

"Sometimes inaccurate"

What do you like best?

The ability to see recent headlines from journalists is sometimes helpful.

What do you dislike?

The information aggregated by MuckRack is sometimes inaccurate. It often says a journalist is employed by a newspaper simply because that paper reposted the article from its original source.

What business problems are you solving with the product? What benefits have you realized?

It provided sometimes helpful information tracking down journalists.

Muck Rack review by User in Public Relations and Communications
User in Public Relations and Communications
Validated Reviewer
Review Source
content

"Good tool for pitching journalists "

What do you like best?

What I like most about Muckrack is that you can see a lot of comprehensive information about journalists all on one page.

What do you dislike?

Sometimes I have found that info is outdated on Muckrack.

What business problems are you solving with the product? What benefits have you realized?

Business problems we have solved are finding journalists' contact information to be able to pitch them.

Muck Rack review by User in Non-Profit Organization Management
User in Non-Profit Organization Management
Validated Reviewer
Review Source
content

"Media List miracle worker"

What do you like best?

I love how easy to navigate it is and visually appealing the content comes up as

What do you dislike?

sometimes it doesn’t have all the info I need

What business problems are you solving with the product? What benefits have you realized?

Finding information on reporters I want to pitch. It has saved me tons of time from having to do my own research

Muck Rack review by User
User
Validated Reviewer
Review Source
content

"Great tool to support media relations best practices"

What do you like best?

Seems the most up-to-date and accurate as compared to other services

What do you dislike?

Sometimes the search isn't as intuitive as I would hope, but still effective.

What business problems are you solving with the product? What benefits have you realized?

Improves efficiency

Muck Rack review by User
User
Validated Reviewer
Review Source
content

"Muckrack review"

What do you like best?

Good searching capabilities for media contacts!

What do you dislike?

Wish the database of reporters were bigger

What business problems are you solving with the product? What benefits have you realized?

Lack of contact info for journalists

Kate from G2

Learning about Muck Rack?

I can help.
* We monitor all Muck Rack reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.