What do users say about Muck Rack?

Muck Rack solves a lot of problems that other media relations and monitoring software never have. I’ve used nearly every solution on the market, and I would fight tooth and nail to keep Muck Rack if our organization ever wanted to replace it.

One thing I really like is that it sends email directly from my mailbox. Overall, it’s easy to use, very simple to build lists, creating coverage reports is quick, and the interface is logical.

The support team is pretty good at helping work through issues you may encounter. They're also very willing to meet with you to discuss how to improve searches, or set up complex Boolean searches. Review collected by and hosted on G2.com.

I wish there was a way to more easily filter out certain types of coverage that come from press release distributions. The type of coverage I'm thinking about isn't easily filtered. Review collected by and hosted on G2.com.

The most helpful tool in Muck Rack is being able to see what email pitches have been opened and clicked. This makes my follow-up emails so much easier, more efficient, and accurate. Email integration has been incredibly powerful when it comes to publicity performance. I'm able to support each campaign I work on and track the contacts I've onboarded, pitched, and secured. Review collected by and hosted on G2.com.

I have had some issues when it comes to follow-ups however. That would be the main concern or dislike. Oftentimes, I have to manually do my follow-ups because when I use the Muck Rack system for them, it removes my personalization from the first email I am following. Review collected by and hosted on G2.com.

Me gusta mucho lo intuitiva que es la plataforma de Muck Rack, además de su buen diseño y muy buena velocidad. Tengo una experiencia de usuario bastante positiva. Me encanta que puedo añadir todas mis publicaciones en un solo perfil y que tengo un perfil propio que puedo administrar como usuario. La configuración inicial fue muy fácil e intuitiva, ya que los campos se llenan en cuestión de segundos y la información solicitada es bastante sencilla de gestionar. Ademas te otorga una url de usurio Review collected by and hosted on G2.com.

Algo que no me gusta de Muck Rack es que crea diferentes presencias o perfiles de usuarios y tengo que contactar al servicio al cliente para que los unifiquen. Es un fallo tener que siempre estar tanto en contacto con soporte para hacer merge de esos diversos perfiles que se van creando. Review collected by and hosted on G2.com.

helps to organize huge amounts of info into useful observations and data sets; we use it for our daily brand monitoring and – after 3 years of adding to the same coverage report – it now holds more than 23K news clips that we can organize in seconds Review collected by and hosted on G2.com.

limited users has been tough for us since we are a team of more than 5 people and the standard package caps you at 5 users Review collected by and hosted on G2.com.

What I like most about Muck Rack is the level of detail it provides on media outlets and media contacts, along with a very easy-to-navigate interface when doing so. Muck Rack performs top-notch, with speed and bookmarklet integrations that make it a well-oiled media machine. I also appreciate that the internal team works diligently to keep everything up to date, and when I send a query about potential updates, they're always prompt to respond and update. Review collected by and hosted on G2.com.

The recent AI updates appear helpful, but it would be great to have a bit more insight into the benefits and overall usage. Review collected by and hosted on G2.com.

I feel confident that I can find almost any journalist or publication I am looking for, or, if not already in MuckRack, I can request a speedy addition for others to use. I also like that I can customize the front page. Review collected by and hosted on G2.com.

I find some of the user interface very annoying. Examples: 1) I need to set up multiple alerts on one person to associate coverage with different reports (e.g., org level, team, and individual reports). I would prefer to set up one tracker and route results to multiple reports. 2) I cannot delete (or at least hide!) coverage reports I no longer need. 3) I wish I could universally hide/delete outlets I know I will never approach, e.g. conspiracy sites. I'd still like to be notified if our work is discussed there but I know I would never pitch them. Review collected by and hosted on G2.com.

The fact that Muck Rack has the most up-to-date media database is the number one reason I prefer it over other SaaS competitors. I also appreciate the chat feature, which makes it easy to request media profile updates, as well as the automated coverage tracking that simplifies reporting. The integrated UVM data from SEMRush is also helpful and stays current. Review collected by and hosted on G2.com.

The cost feels quite high for an individual user like me, and not every journalist-published story pulls into a media person’s profile. It also seems like there are certain publications where Muck Rack consistently misses coverage. On top of that, when an older article gets updated by a publication, the system doesn’t update the publish date, which then forces me to make manual fixes in my reports. Sometimes when I search a journalist's name natively, nothing comes up, but when I search in Google, their Muck Rack profile appears in the results. There have also been several occasions where there are duplicate profiles for no apparent reason that I have to reconcile with support. Review collected by and hosted on G2.com.

In Muckrack, I love the ability to search up any publication and be immediately able to tell their reach, UVPM, how many people they reach physically, and where they're based out of. Alongside that, I also love the ability to do the same with journalists and get all the information I need. I never realized how helpful it was to get such information in an interface that is easy to read and understand. Review collected by and hosted on G2.com.

The AI features on Muckrack need some work. I have tried on multiple occasions to build media lists with the AI feature, but it feels like it never gives me the type of people I am looking for. I also try to add specifications to my prompts to help the AI, that makes the list more confusing in the end. Review collected by and hosted on G2.com.

The tool is friendly and easy to use. The insights I can get are very useful Review collected by and hosted on G2.com.

I don’t dislike anything about it. I would just like to see more features included in the Generative Pulse report. Review collected by and hosted on G2.com.

I use Muck Rack for synthesizing media lists, researching journalists, and reaching out to reporters. The product's initial setup was very easy, which I appreciate. I also like that the search filter works well in a query. Review collected by and hosted on G2.com.

The refinement in Muck Rack is not always great, as it takes an extra step to go to a journalist's page via their media organization to ensure they are a part of the correct beat. Also, the outreach feature is often caught by spam filters, which is frustrating. The search filter works well for queries, but not so much for people, and it does not work all of the time. Additionally, the relevancy aptitude could be improved, particularly in querying the correct national security journalists reporting on specific topics like space or political reporters focused on election security. I also frequently have to reformat exported media lists as well as the ones I import, which can be a hassle. Review collected by and hosted on G2.com.