G2

Morgan W.

Property Manager

Small-Business (50 or fewer emp.)

10/30/2026

"Easy-to-Use Reporting for Multi-Location Insights, Plus Seamless Integrations"

4/5

What do you like best about Sprout Social?

By far the reporting. Specifically, it is so helpful for our business model (70 individual locations all with unique names) to be able to select a collection of locations, all locations, or individual locations to break down reports and metrics this way. I love that the User Experience with the reporting is laid out in a way that is extremely easy for not just myself to read, but supervisors that are less savvy with social media. Integrating Facebook, Instagram, and Google was very seamless and is always easy to reconnect when they are disconnected. I love their new Trellis AI feature, as well, that helps me to summarize reports very quickly and communicate metrics to upper management more effectively. Overall, the platform is very easy to navigate, and I have never had issues with performance or login, it seems to function well! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

We haven't been able to figure out how to integrate TikTok with our Sprout Social account, that has been kind of bumpy. Also, they used to have dedicated Customer Support agents assigned to their accounts but it is now a separate additional cost, which is very unfortunate. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

We needed a way to be able to post on behalf of all locations when necessary from an executive level, as well as pull more in depth metrics than Meta Business Suite was able to provide. It was important to us to have something that was easy to read and digest for team members less familiar with social media. Ultimately, Sprout Social was exactly what we needed and more. It turned out to provide us with information that helped communicate the importance of social media and track metrics to grow our following, engagement, impressions, online community, etc.! Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

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Thank you for sharing such thoughtful feedback! We’re delighted that Sprout’s reporting makes it easy to compare performance across your 70 locations and share insights with your team. It’s also great to hear that Trellis AI and your integrations are helping you communicate social’s impact. We’re sorry TikTok setup has been bumpy and understand your disappointment about dedicated support now being an additional cost. We appreciate you choosing Sprout Social.