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Muck Rack

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425 reviews
  • 2 profiles
  • 7 categories
Average star rating
4.6
#1 in 1 categories
Grid® leader
Serving customers since
2009
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Muck Rack

413 reviews

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

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Muck Rack for Journalists

13 reviews

Muck Rack for Journalists is a comprehensive, free platform designed to empower journalists by providing tools to manage their online presence, monitor news, and connect with peers. It enables journalists to create and showcase portfolios, track their published work, and stay informed about industry trends and media movements. By offering a centralized hub for their professional activities, Muck Rack enhances journalists' ability to engage with their audience and streamline their workflow. Key Features and Functionality: - Portfolio Management: Automatically compile and organize published articles into a cohesive portfolio, allowing journalists to highlight their best work and customize profiles with coverage topics and contact preferences. - Real-Time Alerts: Receive instant notifications when stories are published or syndicated, and stay updated on articles by followed journalists or specific topics of interest. - Media Monitoring: Analyze trending stories and monitor news coverage to understand how topics are being reported and their impact on public discourse. - Job Updates: Access a tailored feed of job opportunities and media moves, with options for daily email digests to stay informed about career developments. - Research Tools: Explore a comprehensive media database to find expert sources, discover people and topics making news, and utilize partnerships like Source of Sources (SOS) to connect with sources efficiently. Primary Value and Solutions Provided: Muck Rack for Journalists addresses the challenges of managing an online presence, tracking published work, and staying informed in a rapidly evolving media landscape. By offering a suite of free tools, it simplifies portfolio creation, enhances visibility, and facilitates connections with editors, potential employers, and peers. The platform's real-time alerts and media monitoring capabilities ensure that journalists remain up-to-date with industry trends and news coverage, enabling them to respond promptly and effectively. Additionally, the research tools and job updates support career development and efficient sourcing, making Muck Rack an invaluable resource for journalists seeking to optimize their professional activities.

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316
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3

Muck Rack Reviews

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Profile Name
Star Rating
316
96
11
0
3
Uri G.
UG
Uri G.
05/13/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Highly Effective for Pitching and Monitoring, Needs Faster Load Times

I use Muck Rack for pitching, research from our think tank, and monitoring clips where staff and fellows might be featured. It's definitely valuable and beneficial. The pitch analytics are great, letting me track open and click rates, which helps refine our outreach for personalization and effectiveness. Monitoring clips is very helpful for ensuring we don't miss anything that Google News might miss. The accuracy and the ability to scrape the Internet are more valuable compared to Google News. The setup was very seamless, and we had great support from representatives. Overall, Muck Rack is extremely effective and makes a world of difference compared to colleagues who don't use it.
Kelly G.
KG
Kelly G.
05/07/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

AI-Powered Media Monitoring with Room for Improvement in Transcription

I use Muck Rack for various tasks like media lists, AI, and media monitoring. I find the AI functions to be above and beyond any other platform on the market. The AI Pulse feature helps me understand our position with competitors regarding LLMs and searchability, and it aids in identifying who we need to pitch to effectively. The initial setup of Muck Rack was incredibly easy, which I appreciate.
Verified User in Public Relations and Communications
UP
Verified User in Public Relations and Communications
05/06/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Reporter Search and List-Building Tool

I like that I am able to quickly search contact information for reporters and view recent stories they have covered. It helps me determine if they are a good fit for our pitch. The ability to create lists ahead of a launch allows me to manage my time and be ready to assist my team when needed. Being able to come back to these long term projects when I have time is a huge bonus to this service. It is also incredibly easy to add a new team member to our account during the onboarding process for new hires.

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HQ Location:
Miami, FL

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@muckrack

What is Muck Rack?

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.

Details

Year Founded
2009