Buyer's Guide: Media Monitoring
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the ease of use of Meltwater, enhanced by comprehensive training and supportive customer assistance.
Users find Meltwater's helpful training and customer support essential for an enjoyable and efficient experience.
Users value the excellent training and responsive customer support of Meltwater, enhancing their overall experience and productivity.
Users note the need for improvements in Meltwater's features, as they are often beyond their smaller organization's requirements.
Users face a challenging learning curve with Meltwater, making it difficult to navigate and utilize features effectively.
Users find Meltwater not intuitive, struggling with complex searches and clunky integrations that complicate user experience.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of AlphaSense, making it simple to find valuable insights efficiently.
Users value the powerful search functionality of AlphaSense, enabling in-depth research across extensive content and transcripts.
Users find AlphaSense's broad catalog of research resources invaluable for comprehensive analysis and easy data extraction.
Users struggle with search functionality due to overwhelming results and the need for manual tweaks to find relevant content.
Users experience insufficient information availability for certain research, complicating the comprehensiveness of their findings.
Users are frustrated by usage limitations that hinder access to comprehensive brokerage research and affect functionality.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use in TVEyes, making editing and navigation simple and efficient.
Users value the timely video clipping of TVEyes, enabling immediate sharing of news segments post-broadcast.
Users value the mentions tracking feature of TVEyes for efficient monitoring of important topics and media coverage.
Users are frustrated with clip length limitations and poor editing capabilities, impacting their overall experience with TVEyes.
Users find the outdated design of TVEyes clunky, complicating integration and overall usability despite its effectiveness.
Users find the search functionality frustrating due to its complex interface and reliance on closed captioning errors.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the comprehensive features of Semrush, enabling effective SEO, content creation, and competitive analysis.
Users find Semrush's tools to be easy to use, facilitating seamless integration and navigation for daily tasks.
Users value Semrush for its accurate keyword research and comprehensive features, enhancing their digital marketing strategies effectively.
Users find Semrush to be expensive, particularly challenging for small businesses due to high pricing and strict limits.
Users feel that Semrush has high pricing, with many essential features requiring additional payments, increasing overall costs.
Users find Semrush to be overpriced and expensive, which can be a burden for small businesses seeking affordable solutions.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the ease of use in Brandwatch Consumer Intelligence, enjoying its clear dashboard and intuitive insights.
Users value the insightful data from Brandwatch, making it easy to analyze trends and enhance presentations.
Users value the intuitive user interface of Brandwatch, which enhances usability and improves reporting efficiency.
Users note the limited features of Brandwatch, expressing frustrations about data access and team collaboration constraints.
Users face platform limitations including restricted exports, slow feature updates, and inadequate support for social media platforms.
Users report a challenging learning curve for Brandwatch, requiring significant time and effort to become proficient.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users highlight the exceptional customer support of YouScan, consistently praising the quick and helpful responses from the team.
Users value YouScan for its helpful analytics and excellent customer support, enhancing their marketing strategies effectively.
Users find YouScan to have a highly intuitive interface, making it easy for anyone to navigate and use effectively.
Users face a steep learning curve with YouScan's advanced features, but support and documentation help improve usability.
Users often face a difficult learning curve with YouScan, particularly in mastering advanced features and filters.
Users experience slow performance with query processing and dashboard updates, impacting overall efficiency and usability.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users commend Brand24 for its ease of use and stellar support, making tracking mentions simple and efficient.
Users find Brand24 incredibly easy to use, thanks to its intuitive interface and helpful support resources.
Users admire the clean and intuitive interface of Brand24, enhancing their overall experience with easy navigation.
Users find the filtering options lacking, particularly for Nepali script and managing multiple projects effectively.
Users express concern over the limited features of Brand24, particularly regarding project monitoring and historical data access.
Users suggest the need for improvements in mentions management, especially regarding usability and keyword exclusions.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the user-friendly interface of Muck Rack, making information access and monitoring effortless and efficient.
Users value Muck Rack's database quality, enabling effective connections with key journalists and insightful coverage reports.
Users appreciate the comprehensive journalist database and real-time insights, enhancing their media relations and PR strategies.
Users experience data inaccuracies with Muck Rack, leading to frustrating search results and outdated reporter information.
Users find the search functionality lacking, making it difficult to locate relevant broadcast and media coverage.
Users find difficult navigation challenging, requiring extra time and effort to access essential contact information.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the effective media tracking of Onclusive, enhancing client visibility and reputation management.
Users commend the quick and effective customer support from Onclusive, enhancing their overall experience with the service.
Users value the excellent coverage reports from Onclusive, facilitating impactful presentations and comprehensive media insights.
Users express frustration over limited coverage, as many important mentions and articles are frequently missed by Onclusive.
Users experience navigation difficulties with Onclusive, often struggling with search functionality and a cumbersome interface.
Users often face audio/visual issues and false flags, complicating their experience with Onclusive's reporting features.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find Dataminr's ease of use invaluable, streamlining incident analysis and enhancing real-time information access.
Users value the efficiency of Dataminr, which enhances rapid response and proactive risk management in real-time.
Users value Dataminr for its efficiency improvements, drastically reducing time spent on critical incident analysis and updates.
Users often face inefficient alerts from Dataminr, leading to information overload and the need for extensive filtering.
Users experience information overload with Dataminr due to excessive notifications that can overwhelm and distract from relevant alerts.
Users find the lack of intuitive customization in Dataminr impacts their ability to tailor the platform effectively.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of Newswire, finding its guided steps helpful for distributing releases effectively.
Users value the wide distribution efficiency of Newswire, facilitating easy press release access for all clients.
Users value the strong media coverage provided by Newswire, enhancing visibility across targeted audiences and industries.
Users find Newswire expensive as key features are limited for budget plans, impacting ROI and overall efficiency.
Users report incomplete media coverage with Newswire, noting random outlets and inconsistent distribution hindering success measurement.
Users find the inefficiency in media targeting and random outlet pickups frustrating, impacting the overall value of Newswire.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the detailed keyword research capabilities of Ahrefs, enhancing their SEO strategies and competitor analysis.
Users love the comprehensive SEO features of Ahrefs, providing a robust tool for research and analysis.
Users find Ahrefs easy to set up, appreciating its user-friendly interface for comprehensive SEO tasks.
Users find Ahrefs to be too expensive, feeling limited by the credit system that increases costs significantly.
Users find the high costs of Ahrefs detrimental, especially with rapid credit consumption for basic functionalities.
Users find Ahrefs lacking in features for PPC and brand tracking, especially considering its high price.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the intuitive and comprehensive design of Agility PR Solutions, facilitating effortless media relations management.
Users appreciate the outstanding customer support from Agility PR Solutions, with 24/7 availability and dedicated account managers.
Users commend the skilled and friendly support team of Agility PR Solutions, enhancing their overall experience significantly.
Users report limited functionality in Agility PR Solutions, facing challenges with outdated information and a confusing interface.
Users experience issues with data inaccuracy, as outdated information and restrictive search parameters hinder effective use.
Users find Agility PR Solutions to be not intuitive, facing complications with navigation and confusing labels.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of CisionOne, particularly for finding journalists and managing media research.
Users appreciate the comprehensive platform of CisionOne, which simplifies media outreach with reliable tools and extensive databases.
Users value the comprehensive media database of CisionOne, facilitating effective outreach to relevant journalists.
Users report data inaccuracy in CisionOne, often missing coverage and facing technical errors with dashboards.
Users find CisionOne not intuitive, struggling with a complicated UX and navigation that hinders their experience.
Users face difficult reporting challenges with CisionOne, finding it less effective and user-friendly for pitching media.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the responsive and knowledgeable client service of OBSERVER, enhancing their overall experience significantly.
Users value the responsive and knowledgeable customer support of OBSERVER, enhancing their overall experience effectively.
Users value the ease of use of OBSERVER for efficient media tracking and reporting capabilities.
Users face issues with clip accessibility, requiring multiple clicks to access online clippings, which could be streamlined.
Users find the inadequate analytics of OBSERVER limits integration with other platforms, hindering workflow efficiency.
Users are frustrated by the incomplete media coverage as it only provides screenshots, lacking direct news page access.
In a digital-first world, tracking media mentions is more than a PR necessity, it’s a business imperative. Whether you’re managing brand reputation, analyzing public sentiment, or benchmarking competitors, the right media monitoring software gives you the power to act quickly and strategically. But with dozens of platforms on the market, how do you choose the best one for your business?
This comprehensive guide ranks the best media monitoring software in 2025, fit for businesses of all sizes. From real-time alerts to multilingual support and sentiment tracking, we’ll compare features that matter, so you can find the tool that’s best aligned with your goals.
Media monitoring software helps you track and analyze mentions of your brand, competitors, or industry across a wide range of media channels. These may include:
The best platforms not only detect mentions but also organize data using AI-powered tools like sentiment analysis, image recognition, and natural language processing. This makes it easier to understand context and trends without combing through thousands of raw mentions manually.
Here’s a snapshot of the top tools available this year, comparing their best use cases, features, pricing, and ratings:
Media monitoring isn’t just about tracking brand mentions, it’s a strategic function that impacts PR, marketing, customer service, and competitive intelligence.
In short, media monitoring tools turn noisy conversations into actionable insights that keep your team informed and ahead of the curve.
Media monitoring tools are versatile and serve various departments and industries:
Whether you’re a Fortune 500 or a scrappy DTC brand, media monitoring has become table stakes for brand health and growth.
When evaluating tools, don’t just compare pricing, look at the features that align with your specific needs:
Selecting a media monitoring platform isn’t just about flashy dashboards. Consider these expert-backed criteria:
A good tip is to request a trial and test real-world use cases, such as a product launch or a company announcement, to see if the platform captures your coverage effectively.
G2 is your shortcut to software decisions backed by real users. Within the Media Monitoring category, you’ll find:
When trust and transparency matter, G2 delivers the data and confidence you need to make an informed software decision.
Let’s wrap up with recommendations based on your goals and team size:
No matter your budget or industry, platforms like G2 help ensure you’re investing in tools that actually deliver value.
Media monitoring software is used to track mentions of your brand, competitors, or industry across digital platforms like news sites, social media, blogs, and forums. It helps businesses manage brand reputation, evaluate PR campaigns, and gather strategic insights.
Brand24 and Mention are highly rated for small businesses due to their affordable pricing, real-time tracking, and easy-to-use dashboards. Both platforms offer strong coverage of online and social channels with sentiment analysis and influencer tracking.
Yes, some enterprise-level tools like Meltwater and Talkwalker offer monitoring across broadcast media, including TV and radio. These features often rely on voice-to-text conversion and are available in custom enterprise plans.
Sentiment analysis uses AI to evaluate whether a mention is positive, negative, or neutral. It helps teams quickly gauge public perception and respond to PR risks or highlight favorable mentions.
Google Alerts is a good starting point for basic keyword monitoring. It sends email alerts when your search terms appear online but lacks sentiment analysis, reporting, or social media tracking.
You should assess media channel coverage, real-time alerts, sentiment analysis, multilingual capabilities, pricing, customer support, and integrations with tools like Slack or Salesforce.
Last updated on June 18, 2025