TV Eyes monitors both TV and radio in 210 media markets across the U.S. and provides real-time email news alerts anytime your search term is mentioned. Additionally, you can watch TV coverage in real-time which is helpful if you need to 1) Respond to something immediately 2) Tweet/post about it on social media or 3) Clip the segment and send to interested parties
TV Eyes also provides real-time audience insights and earned media value, giving us the ability to provide ROI to clients as well.
Having a real-time monitoring and alerting tool has allowed us to be proactive in a number of ways: watching secured segments live, responding to comments immediately or monitoring for brand mentions in a crisis situation.
One VERY important distinction between TV Eyes and its competitors is that TV Eyes monitors and picks up EVERYTIME a segment about your company/client runs. Local TV will often run the same segment multiple times, which makes a big difference in terms of reach and impact, and TV Eyes will report to you everytime the segment runs: 5 am, 7 am, 6 pm newcasts, etc. Competitors will only catch a segment once, which is not truly reflective of the media coverage you're getting.
Additionally, the customer support is very fast and responsive and the price is reasonable.
Not necessarily a disklike, since all broadcast monitoring tools do this, but something to keep in mind is that the monitoring is all based off of closed captioning keyword searches and closed captioning may write the same word multiple ways.
This means it is really important to think about all the different ways a word/name may be captured on closed captioning and monitor for them all. For example, if I wanted to capture barbecue I would search terms such as "barcecue" and "bbq" and "bar be cue."