--- title: "»OBSERVER« Reviews" meta_title: "»OBSERVER« Reviews 2026: Details, Pricing, & Features | G2" meta_description: Filter 33 reviews by the users' company size, role or industry to find out how »OBSERVER« works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 33 scale: '5' date_modified: '2026-06-24' parent_category: name: Public Relations (PR) url: https://www.g2.com/categories/public-relations-pr --- # »OBSERVER« Reviews **Vendor:** Observer **Category:** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) **Average Rating:** 4.8/5.0 **Total Reviews:** 33 ## About »OBSERVER« Observer is a leading provider of PR technology with operations in Vienna and Munich. Trusted by over 1,000 clients, Observer has established itself as a reliable partner in the media intelligence industry. With a commitment to innovation and excellence, we have built a reputation for delivering top-notch services to communications and PR professionals, particularly in the DACH region. We specialize in offering a comprehensive suite of services, including media monitoring with worldwide coverage of all media types—online, social media, printed press, radio, and television. These results are seamlessly integrated into a single, user-friendly platform, which also includes measurement, social listening, a media database, and a press release distribution tool. Our unique hybrid approach combines artificial and human intelligence to deliver the most effective solutions for data-driven communication. Observer is recognized for its excellence in the industry since 1896. Our specialization in integrating essential and time-consuming tasks, such as content distribution and success measurement, into one tool helps our clients save valuable time and resources. This dedication to quality and efficiency ensures that our clients can focus on crafting impactful communications and driving their PR strategies forward. ## »OBSERVER« Pros & Cons **What users like:** - Users value the **competent and friendly customer support** of OBSERVER, resulting in effective solutions for individual problems. (5 reviews) - Users value the **excellent client service** from Observer, appreciating the friendly support and practical assistance offered. (4 reviews) - Users value the **ease of use** of OBSERVER, enjoying its intuitive tools for media monitoring and reporting. (4 reviews) - Users value the **exceptional customer support** from OBSERVER, making their media monitoring experience seamless and effective. (3 reviews) - Users value the **accuracy** of OBSERVER's media monitoring, appreciating its comprehensive coverage and insightful analysis. (2 reviews) - Brand Monitoring (2 reviews) - Users value the **fast and easy communication** of OBSERVER, enhancing their media monitoring for effective PR strategies. (2 reviews) - Users value the **comprehensive media coverage** of OBSERVER, ensuring in-depth insights across various channels and platforms. (2 reviews) - Dashboard Usability (2 reviews) - Data Analysis (2 reviews) **What users dislike:** - Users find the **clip issues** frustrating, as accessing news requires multiple clicks through PDFs rather than direct links. (2 reviews) - Users desire more **integration options with analytics platforms** to enhance workflow and streamline data consolidation. (1 reviews) - Users are frustrated by the **incomplete media coverage** , as it limits access to full news articles. (1 reviews) - Users find the **limited accessibility** of OBERVER challenging, requiring multiple clicks to access online clippings. (1 reviews) - Users find the **time consumption** due to multiple clicks necessary for accessing links in PDF format frustrating. (1 reviews) ## »OBSERVER« Reviews ### 1. Guaranteed Current and Reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Martina Z. **Reviewed Date:** October 30, 2025 **What do you like best about »OBSERVER«?** I appreciate the reliability, timeliness, and relevance of the information provided by "OBSERVER." I find the regular newsletters extremely valuable as they help me stay informed in the industry. I particularly like the search function, which allows me to specifically search for topics, people, or companies and access the corresponding news. Setting up "OBSERVER" was very easy and particularly user-friendly, which enabled a smooth start. The presentation of the 'most read articles' and the stories from the DACH region are also of great interest to me, as they cover a wide range of topics that match my diverse interests. I find the visual presentation with the attached photos appealing, as they often say more than words. Overall, I always feel well-informed thanks to "OBSERVER" and use it very successfully in my professional life. **What do you dislike about »OBSERVER«?** Sometimes there are too many notifications and I don't have enough time to scroll through everything. Maybe categories would be good and checkboxes to click on. ### 2. Tailored Service, Invisible Efficiency Boost **Rating:** 5.0/5.0 stars **Reviewed by:** Antonia S. **Reviewed Date:** October 30, 2025 **What do you like best about »OBSERVER«?** I appreciate the highly professional and solution-oriented approach of Observer, which is evident both in the rapid implementation and in the continuous provision of a tailored service. I find the automation of document and placement analyses particularly impressive, which we previously handled manually in-house. This automation has significantly increased not only the efficiency but also the professionalism of our workflows. As a result, we have achieved enormous time savings, and the speed at which analyses are provided has improved significantly. The fact that the data can be seamlessly integrated into our media system, where all parties have easy access, is another important advantage. Additionally, our clients benefit from the speed and timeliness of the information provided. The collaboration with the Observer contacts, especially Florian Laszlo and his team, is extremely reliable and pleasant, as individual needs are addressed and everything is implemented quickly and precisely. In light of these experiences, it is refreshing to have a partner like Observer, on whom one can rely one hundred percent. I would recommend Observer at any time with the highest rating of 10. **What do you dislike about »OBSERVER«?** There is nothing I don't like about Observer; both the service and our contacts are fantastic. **What problems is »OBSERVER« solving and how is that benefiting you?** I use "OBSERVER" to automate the analysis of documents and placements, which was previously done manually and in-house. This saves a tremendous amount of time, ensures faster results, and significantly increases our professionalism and efficiency. ### 3. Efficient media tool with excellent customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Isolde F. **Reviewed Date:** October 30, 2025 **What do you like best about »OBSERVER«?** I greatly appreciate the wonderful support from the "OBSERVER" team. The customer service is excellent and helps ensure that the setup process runs more smoothly despite some challenges. Additionally, the MIO tool is extremely useful as it allows for effective filtering of information and the presentation of results is very appealing. The competent and patient assistance we receive when we have questions makes a big difference. I particularly like the excellent value for money, which strongly influenced our decision to choose the "OBSERVER". I am also pleased with the efficient overview the tool provides of our communication performance, as well as the extensive insights into the activities of competitors, which enable us to effectively adjust our strategies. Overall, the analysis tool is very efficient and provides valuable data that supports our decision-making. **What do you dislike about »OBSERVER«?** Possibly a more intuitive operation of the email through which one receives the press review. **What problems is »OBSERVER« solving and how is that benefiting you?** I receive a comprehensive overview of our communication performance and the activities of our competitors with "OBSERVER", which helps me identify inefficient measures and improve our strategies. ### 4. Media monitoring made easy and professional **Rating:** 5.0/5.0 stars **Reviewed by:** martschin p. **Reviewed Date:** November 01, 2025 **What do you like best about »OBSERVER«?** I appreciate that the setup of OBSERVER was easy and user-friendly. It is a state-of-the-art tool, and the quick, straightforward setup of new search terms is particularly noteworthy. Furthermore, I value the human aspect of Observer: there are personal contacts who can be reached in case of misunderstandings or incorrect assignments. We use Observer for the professional and satisfactory execution of media monitoring in the DACH region, that is, in Austria, Germany, and Switzerland. The quality of the services, combined with a reasonable price, speaks for itself and ensures that I am very satisfied. Additionally, I would very likely recommend OBSERVER, which is reflected in my rating of 10 on a scale of 1 to 10. **What do you dislike about »OBSERVER«?** - **What problems is »OBSERVER« solving and how is that benefiting you?** I use "OBSERVER" for media monitoring in the DACH region. It is easy to set up, offers personal contacts, and works professionally and satisfactorily. ### 5. Excellent service with a professional team **Rating:** 5.0/5.0 stars **Reviewed by:** Manuela B. **Reviewed Date:** October 30, 2025 **What do you like best about »OBSERVER«?** We have been a customer of "OBSERVER" for many years and are completely satisfied. The personal support and transparent as well as fair pricing policy convince me time and again. Particularly noteworthy are the high professionalism and quality of work, as well as the reliable and fast communication. I receive a competent answer to every question immediately. I appreciate the comprehensive media monitoring, which saves a lot of time and utilizes resources that are not available to us. The fact that everything is really comprehensively monitored is of great benefit to us. My positive experience with "OBSERVER" motivates me to hope for a long-term and successful collaboration, which is why I can recommend it without reservation. If 1 is the best, then I would give a 1 on a recommendation scale. **What do you dislike about »OBSERVER«?** Nothing to report **What problems is »OBSERVER« solving and how is that benefiting you?** I use "OBSERVER" for media monitoring, which saves us valuable time and replaces resources we don't have. ### 6. Efficient media monitoring with useful email function **Rating:** 5.0/5.0 stars **Reviewed by:** Celine W. | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about »OBSERVER«?** I like the overview that "OBSERVER" offers. I particularly like that I have the ability to send emails directly from the system. **What do you dislike about »OBSERVER«?** Improve statistics **What problems is »OBSERVER« solving and how is that benefiting you?** "OBSERVER" helps with media monitoring and offers a clear presentation. Additionally, it allows you to send emails directly from the system. ### 7. Fast service and beautiful PDFs for further editing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about »OBSERVER«?** Fast service for new articles & when errors occur Clean PDF files of the articles for further editing **What do you dislike about »OBSERVER«?** It happens that incorrect clippings are sent or the same article is unnecessarily sent repeatedly. **What problems is »OBSERVER« solving and how is that benefiting you?** Access to the PDFs of the print articles or the overview of all publications ### 8. Reliable media monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Melanie M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about »OBSERVER«?** I think it's good that "OBSERVER" handles media monitoring well and you can rely on the service. Everything worked out well. **What do you dislike about »OBSERVER«?** - **What problems is »OBSERVER« solving and how is that benefiting you?** "OBSERVER" observes the Austrian media landscape for us. ### 9. Daily overview top! :) **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2025 **What do you like best about »OBSERVER«?** I find it great to receive a daily overview of which people have been reached by our press releases. This allows us to specifically follow up in the regions where fewer media contacts have been achieved so far. **What do you dislike about »OBSERVER«?** In my opinion, the layout could be made more appealing and clearer. It would also be very practical if one could access the clipping articles directly via a link. **What problems is »OBSERVER« solving and how is that benefiting you?** I definitely send out press releases three times a week to a rather outdated distribution list. I find it difficult to assess which media actually pick up my releases and report on our topics. However, thanks to the observer, I receive a daily overview that helps me with this. ### 10. Reliable Media Monitoring with Outstanding Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Jakob L. | Senior PR Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2025 **What do you like best about »OBSERVER«?** The Observer provides reliable media monitoring and has a very competent and friendly customer service team. **What do you dislike about »OBSERVER«?** Nothing - I am satisfied with everything. **What problems is »OBSERVER« solving and how is that benefiting you?** Observer provides us with all clippings. It also allows us to easily create press reviews and analyses. ### 11. Reliable media monitoring service, with optimizable UX **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2025 **What do you like best about »OBSERVER«?** The comprehensive coverage and rapid delivery of relevant media reports. Particularly practical is the clear structure and the ability to filter specifically by topics. **What do you dislike about »OBSERVER«?** The user interface could be more modern and intuitive. **What problems is »OBSERVER« solving and how is that benefiting you?** Keep an overview of your media presence – especially when many articles, social media posts, or online mentions appear daily. Important topics or sentiments can easily be overlooked. ### 12. My daily overview **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2025 **What do you like best about »OBSERVER«?** We have been using the media monitoring tool from Observer for over 10 years - a tool (MIO) that has absolutely kept up with the times over the years and continuously offers new options for its users, without losing its clear overview. Thanks to an extremely competent and always customer-oriented team, a solution tailored to our needs was also found, which supports me daily in my work as a press officer. **What do you dislike about »OBSERVER«?** I would really have to think long to find disadvantages with this tool. **What problems is »OBSERVER« solving and how is that benefiting you?** If, for example, an assignment is incorrect, it is no problem to report a clipping. It will then be corrected within 24 hours. ### 13. Comprehensive Media Monitoring and Exceptional Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Marco R. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2024 **What do you like best about »OBSERVER«?** What I appreciate most about »OBSERVER« is the depth and accuracy of their media monitoring services. They cover an impressive range of channels, from print to social media, giving us a full-spectrum view of our media presence. The quality of their data analysis, coupled with insights from a highly skilled editorial team, provides us with actionable intelligence. Their platform tools are also accessible anytime, whether in the office or on the go, making it easy to stay informed and make data-driven decisions in real time. Additionally, the customer service is truly outstanding—personalized support and a dedicated team make all the difference. **What do you dislike about »OBSERVER«?** There is very little to criticize, but I would appreciate additional integration options with other analytics platforms we use. This could further streamline our workflow by consolidating data sources directly within our existing systems. **What problems is »OBSERVER« solving and how is that benefiting you?** »OBSERVER« helps us tackle the challenge of keeping up with the sheer volume of media coverage across various channels. By consolidating all relevant media insights into one place, it saves us considerable time and ensures we don’t miss critical mentions. ### 14. Reliable media monitoring and fast and friendly customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Sophie O. | PR Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about »OBSERVER«?** We have been using media monitoring from Observer for many years and are completely satisfied. The comprehensive analysis and evaluations help us daily to keep an eye on the media landscape and provide enormous added value for both us and our customers. Particularly noteworthy is the friendly and competent customer service, which is always there for us and provides quick and reliable support even with special requests. **What do you dislike about »OBSERVER«?** Completely satisfied with the offers and services **What problems is »OBSERVER« solving and how is that benefiting you?** The Observer solves the problem of laborious and time-consuming media monitoring. By quickly and comprehensively capturing all relevant media, it gives us as a PR agency a clear advantage: We save a tremendous amount of time, which we can invest in the strategic consulting of our clients and the creative implementation of campaigns. With the new contact addresses, the Observer also supports us in creating relevant press distribution lists, saving us the trouble of searching for individual journalist contacts. ### 15. Perfect partner for media monitoring and more **Rating:** 5.0/5.0 stars **Reviewed by:** Tomas V. | Senior Communication Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2024 **What do you like best about »OBSERVER«?** I have worked with Observer for more than 15 years now and for me its the best partner for media monitoring in Europe. They also offer great tools for analysis where you can get all kinds of KPIs for your clients in just a few seconds. On top they developed a reporting tool in our design were we can create reports in a few clicks whcih saves us a lot of time. Further they also have they own B2B magazine (online and print) called Ovation where we also have the possibiilty to feature relevant topics we have. And the best of all is the client service and support which is truly amazing. **What do you dislike about »OBSERVER«?** I cannot think of any negative things, apart maybe that very rarely some clippings are missing, but that happens everywhere. **What problems is »OBSERVER« solving and how is that benefiting you?** Clipping Ananlysis and reporting for our clients ### 16. Competent, fast service, customer-friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander L. | Pressesprecher, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about »OBSERVER«?** Observer screens the keywords relevant to me and delivers the results shortly after publication. The platform is user-friendly, simple, and the support from the team is always top-notch. **What do you dislike about »OBSERVER«?** Currently, I am very satisfied with everything. Keep it up. **What problems is »OBSERVER« solving and how is that benefiting you?** Currently, I am very satisfied, especially with the new shipping tool. ### 17. Reliable and accurate media monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** David P. | Public Relations, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2024 **What do you like best about »OBSERVER«?** The media monitoring by Observer is very precise and fast. The way we are notified and informed is also simple and practical. Communication with our advisor is also straightforward and service-oriented. **What do you dislike about »OBSERVER«?** I am completely satisfied with the service. **What problems is »OBSERVER« solving and how is that benefiting you?** It is impossible to keep an eye on all media. A reliable partner who supports us with expertise here is very important to us, especially in the print sector. ### 18. Good overview for media coverage **Rating:** 4.0/5.0 stars **Reviewed by:** Florian U. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2024 **What do you like best about »OBSERVER«?** Fast delivery of PR snippets directly to your inbox covering multiple channels and mentions with friendly customer support **What do you dislike about »OBSERVER«?** Each online clipping is presented as a link within a PDF Format. In order to view it, you have to first open the PDF and then klick the link. That could be improved upon to make it accessible with fewer klicks. **What problems is »OBSERVER« solving and how is that benefiting you?** keeping us uptodate with media mentions within our industry. ### 19. Reliable media monitoring in Austria **Rating:** 4.5/5.0 stars **Reviewed by:** Peter B. | Stabsstelle Öffentlichkeitsarbeit, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about »OBSERVER«?** That Observer provides us daily - both via the MIO platform and via email - with a current news overview greatly facilitates my task in documenting media coverage on the topic of housing construction. **What do you dislike about »OBSERVER«?** Of course, occasional errors in observation can occur. However, these are resolved easily by customer service. **What problems is »OBSERVER« solving and how is that benefiting you?** With OBSERVER, we can perfectly document the public perception of our construction projects and better assess any need for action. ### 20. Great support, good preparation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2025 **What do you like best about »OBSERVER«?** I really like the clear and insightful evaluations alongside the clippings. **What do you dislike about »OBSERVER«?** That one often has to click until one gets from the PDF in the email to the "real" article **What problems is »OBSERVER« solving and how is that benefiting you?** I have no problem ### 21. Simple, effective, clear **Rating:** 5.0/5.0 stars **Reviewed by:** Tupay H. | Leiter Unternehmenskommunikation, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about »OBSERVER«?** I love dashboards - clear, appealing and all relevant content at a glance **What do you dislike about »OBSERVER«?** thought about it...couldn´t find anything **What problems is »OBSERVER« solving and how is that benefiting you?** observer helps me to assess the company's public image on a daily basis and to keep an eye on current trends ### 22. Practical Tool for Media Monitoring **Rating:** 4.5/5.0 stars **Reviewed by:** Marilyn Velasco M. | PR consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2024 **What do you like best about »OBSERVER«?** Fast and easy access to your media snippets. Especially for smaller organizations like NGOs OBSERVER is a great tool to support the communication and PR team. We use this program on a daily basis. It filters and sends the relevant clippings directly to our inbox. Also the reclaiming of clippings has been easy, the communication via email has been very fast. **What do you dislike about »OBSERVER«?** As for now, there are no complaints I have for the service. **What problems is »OBSERVER« solving and how is that benefiting you?** Monitoring our media coverage ### 23. Very good tool for media monitoring with friendly and competent support **Rating:** 5.0/5.0 stars **Reviewed by:** Jutta U. | PR specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2024 **What do you like best about »OBSERVER«?** I like the easy handling of the MIO Tool to check newest clippings and to generate reports with the most important KPIs. **What do you dislike about »OBSERVER«?** There is nothing I dislike about Observer **What problems is »OBSERVER« solving and how is that benefiting you?** With Observer I can easily generate the required PR analytics. ### 24. Reliable and trustworthy partner. **Rating:** 5.0/5.0 stars **Reviewed by:** Alina L. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2024 **What do you like best about »OBSERVER«?** We have been working with Observer for about two years and they have consistently proven to be an excellent partner. Their team is professional, responsive and highly knowledgeable in their field. **What do you dislike about »OBSERVER«?** From a professional standpoint, I have no complaints, their team is responsive, cooperative and a pleasure to work with. **What problems is »OBSERVER« solving and how is that benefiting you?** This partnership has been mutually beneficial, allowing us to improve our services while contributing to the value Observer provides to its clients. ### 25. Super monitoring tool and great service! **Rating:** 5.0/5.0 stars **Reviewed by:** Peter A. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about »OBSERVER«?** The MIO tool is very pratical and useful! Top service in case you any specific needs or requests! **What do you dislike about »OBSERVER«?** actually all good, no complaints for the moment! **What problems is »OBSERVER« solving and how is that benefiting you?** give us a good overview about our media coverage ### 26. A comprehensive tool for media analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Susanne F. | Redakteur, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2024 **What do you like best about »OBSERVER«?** Observer scans a large number of media reliably. Special added value is the backend with dashboard and analysis of media response. A great relief. **What do you dislike about »OBSERVER«?** For time-critical press clippings in the morning, which are updated daily, we have found a good solution after initial difficulties. **What problems is »OBSERVER« solving and how is that benefiting you?** High time efficiency when scanning the media and creating the entire clipping ### 27. Great service, very individual approach **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2024 **What do you like best about »OBSERVER«?** The team - if there is an individual problem, the customer support always finds a solutions. They also serve small clients (SMEs), associations, initiatives, and indiviuals. **What do you dislike about »OBSERVER«?** Nothing up to now - after 15 years of collaboration! **What problems is »OBSERVER« solving and how is that benefiting you?** Specific needs of my clients, very much depending on the individual challenge ### 28. Very satisfied! **Rating:** 5.0/5.0 stars **Reviewed by:** Miriam B. | Social Media Expert, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2024 **What do you like best about »OBSERVER«?** I have known Observer since I started working at my current company (almost 1 year) and have always been very satisfied with Observer. It helps us to quickly keep everything in view and also to be able to react. **What do you dislike about »OBSERVER«?** There is nothing. I find the Observer great. **What problems is »OBSERVER« solving and how is that benefiting you?** I can quickly and easily get an overview of all mentions of our company. ### 29. It's easy to handle and it's the only platform I know for checking PR activities **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about »OBSERVER«?** the fact that i can download the PDFs an save the observation. **What do you dislike about »OBSERVER«?** For my use it's good and i don't have any critics **What problems is »OBSERVER« solving and how is that benefiting you?** We have lot's of partners and bookings of Public Relation activities and it helps to control booked and payed advertisement ### 30. Excellent tool for staying informed about everything **Rating:** 4.5/5.0 stars **Reviewed by:** Nasir K. | Social Media & PR Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about »OBSERVER«?** Staying informed about whats happening in my field **What do you dislike about »OBSERVER«?** That you only get a screenshot and can't directly redirect to the news page **What problems is »OBSERVER« solving and how is that benefiting you?** Knowing what my competition is up to and what is happening in the field ### 31. Solid media observer with some optimization possibilities **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about »OBSERVER«?** Very nice and user-friendly clipping archive, good customer service, and very courteous staff. Requests and problems are always addressed. It is rare for clippings to be overlooked, and they are delivered very quickly when pointed out. **What do you dislike about »OBSERVER«?** Complicated billing, many individual items that an agency must first calculate separately. Headlines are often transmitted incorrectly, so short texts must be manually changed before creating the press reviews. **What problems is »OBSERVER« solving and how is that benefiting you?** Media monitoring as an agency service ### 32. Reliable Partner **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about »OBSERVER«?** Fast service, individual solutions, and friendly advisors **What do you dislike about »OBSERVER«?** RTV clippings only arrive with a few days' delay, and for some media, there is no APQ calculation. **What problems is »OBSERVER« solving and how is that benefiting you?** Media monitoring and basis for semi-annual analyses ### 33. Reliable media observer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2024 **What do you like best about »OBSERVER«?** Daily all relevant media available for the specified keywords. **What do you dislike about »OBSERVER«?** The online portal is helpful for reporting, however, I use it little in everyday life. **What problems is »OBSERVER« solving and how is that benefiting you?** Detailed media monitoring. - [View »OBSERVER« pricing details and edition comparison](https://www.g2.com/products/observer/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-27+08%3A36%3A09+-0500&secure%5Bsession_id%5D=ae0e2633-5dec-4d8a-8988-21537aaec023&secure%5Btoken%5D=219655202990f9ad571c5ec7bcf49be6d1f829959d4b2af2dc6dce9366d0f198&format=llm_user) ## »OBSERVER« Features **Media Channels** - Broadcast Media - Print Media - Online Media **Generative AI** - AI Text Generation - AI Text Summarization **Geographic Coverage** - Local Media - National Media - International Media **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Generative AI** - AI Text Generation - AI Text Summarization ## Top »OBSERVER« Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,623 reviews) - [TVEyes](https://www.g2.com/products/tveyes/reviews) - 4.2/5.0 (1,308 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,296 reviews)