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»OBSERVER« Reviews & Product Details

»OBSERVER« Media

»OBSERVER« Demo - Media Intelligence Office (MIO) Dashboard
- Visualize your communication success - Customize your dashboard individually - Share and download in all common formats - Extensive filtering with dynamic real-time chart display
»OBSERVER« Demo - Media Intelligence Office (MIO) Clipmanager
- Display clips, media data, and metrics in various views - Filter, tag, and evaluate clips - Send press reviews and alerts - Complete clip archive with print-ready PDFs
»OBSERVER« Demo - Media Intelligence Office (MIO) Chartflow
- Click through the set of predefined charts - Export the graphics as .pdf/.png/.jpg/.svg - Create custom charts for your chart flow and dashboard - Select the data and charts for your reporting
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»OBSERVER« Reviews (30)

Reviews

»OBSERVER« Reviews (30)

4.8
30 reviews

Pros & Cons

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MZ
"Guaranteed Current and Reliable"
What do you like best about »OBSERVER«?

I appreciate the reliability, timeliness, and relevance of the information provided by "OBSERVER." I find the regular newsletters extremely valuable as they help me stay informed in the industry. I particularly like the search function, which allows me to specifically search for topics, people, or companies and access the corresponding news. Setting up "OBSERVER" was very easy and particularly user-friendly, which enabled a smooth start. The presentation of the 'most read articles' and the stories from the DACH region are also of great interest to me, as they cover a wide range of topics that match my diverse interests. I find the visual presentation with the attached photos appealing, as they often say more than words. Overall, I always feel well-informed thanks to "OBSERVER" and use it very successfully in my professional life. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

Sometimes there are too many notifications and I don't have enough time to scroll through everything. Maybe categories would be good and checkboxes to click on. Review collected by and hosted on G2.com.

Antonia S.
AS
"Tailored Service, Invisible Efficiency Boost"
What do you like best about »OBSERVER«?

I appreciate the highly professional and solution-oriented approach of Observer, which is evident both in the rapid implementation and in the continuous provision of a tailored service. I find the automation of document and placement analyses particularly impressive, which we previously handled manually in-house. This automation has significantly increased not only the efficiency but also the professionalism of our workflows. As a result, we have achieved enormous time savings, and the speed at which analyses are provided has improved significantly. The fact that the data can be seamlessly integrated into our media system, where all parties have easy access, is another important advantage. Additionally, our clients benefit from the speed and timeliness of the information provided. The collaboration with the Observer contacts, especially Florian Laszlo and his team, is extremely reliable and pleasant, as individual needs are addressed and everything is implemented quickly and precisely. In light of these experiences, it is refreshing to have a partner like Observer, on whom one can rely one hundred percent. I would recommend Observer at any time with the highest rating of 10. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

There is nothing I don't like about Observer; both the service and our contacts are fantastic. Review collected by and hosted on G2.com.

IF
"Efficient media tool with excellent customer service"
What do you like best about »OBSERVER«?

I greatly appreciate the wonderful support from the "OBSERVER" team. The customer service is excellent and helps ensure that the setup process runs more smoothly despite some challenges. Additionally, the MIO tool is extremely useful as it allows for effective filtering of information and the presentation of results is very appealing. The competent and patient assistance we receive when we have questions makes a big difference. I particularly like the excellent value for money, which strongly influenced our decision to choose the "OBSERVER". I am also pleased with the efficient overview the tool provides of our communication performance, as well as the extensive insights into the activities of competitors, which enable us to effectively adjust our strategies. Overall, the analysis tool is very efficient and provides valuable data that supports our decision-making. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

Possibly a more intuitive operation of the email through which one receives the press review. Review collected by and hosted on G2.com.

martschin p.
MP
"Media monitoring made easy and professional"
What do you like best about »OBSERVER«?

I appreciate that the setup of OBSERVER was easy and user-friendly. It is a state-of-the-art tool, and the quick, straightforward setup of new search terms is particularly noteworthy. Furthermore, I value the human aspect of Observer: there are personal contacts who can be reached in case of misunderstandings or incorrect assignments. We use Observer for the professional and satisfactory execution of media monitoring in the DACH region, that is, in Austria, Germany, and Switzerland. The quality of the services, combined with a reasonable price, speaks for itself and ensures that I am very satisfied. Additionally, I would very likely recommend OBSERVER, which is reflected in my rating of 10 on a scale of 1 to 10. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

- Review collected by and hosted on G2.com.

MB
"Excellent service with a professional team"
What do you like best about »OBSERVER«?

We have been a customer of "OBSERVER" for many years and are completely satisfied. The personal support and transparent as well as fair pricing policy convince me time and again. Particularly noteworthy are the high professionalism and quality of work, as well as the reliable and fast communication. I receive a competent answer to every question immediately. I appreciate the comprehensive media monitoring, which saves a lot of time and utilizes resources that are not available to us. The fact that everything is really comprehensively monitored is of great benefit to us. My positive experience with "OBSERVER" motivates me to hope for a long-term and successful collaboration, which is why I can recommend it without reservation. If 1 is the best, then I would give a 1 on a recommendation scale. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

Nothing to report Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Mid-Market (51-1000 emp.)
"Daily overview top! :)"
What do you like best about »OBSERVER«?

I find it great to receive a daily overview of which people have been reached by our press releases. This allows us to specifically follow up in the regions where fewer media contacts have been achieved so far. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

In my opinion, the layout could be made more appealing and clearer. It would also be very practical if one could access the clipping articles directly via a link. Review collected by and hosted on G2.com.

JL
Senior PR Consultant
Small-Business (50 or fewer emp.)
"Reliable Media Monitoring with Outstanding Customer Service"
What do you like best about »OBSERVER«?

The Observer provides reliable media monitoring and has a very competent and friendly customer service team. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

Nothing - I am satisfied with everything. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"Reliable media monitoring service, with optimizable UX"
What do you like best about »OBSERVER«?

The comprehensive coverage and rapid delivery of relevant media reports. Particularly practical is the clear structure and the ability to filter specifically by topics. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

The user interface could be more modern and intuitive. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Small-Business (50 or fewer emp.)
"My daily overview"
What do you like best about »OBSERVER«?

We have been using the media monitoring tool from Observer for over 10 years - a tool (MIO) that has absolutely kept up with the times over the years and continuously offers new options for its users, without losing its clear overview. Thanks to an extremely competent and always customer-oriented team, a solution tailored to our needs was also found, which supports me daily in my work as a press officer. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

I would really have to think long to find disadvantages with this tool. Review collected by and hosted on G2.com.

MR
Managing Director
Small-Business (50 or fewer emp.)
"Comprehensive Media Monitoring and Exceptional Customer Support"
What do you like best about »OBSERVER«?

What I appreciate most about »OBSERVER« is the depth and accuracy of their media monitoring services. They cover an impressive range of channels, from print to social media, giving us a full-spectrum view of our media presence. The quality of their data analysis, coupled with insights from a highly skilled editorial team, provides us with actionable intelligence. Their platform tools are also accessible anytime, whether in the office or on the go, making it easy to stay informed and make data-driven decisions in real time. Additionally, the customer service is truly outstanding—personalized support and a dedicated team make all the difference. Review collected by and hosted on G2.com.

What do you dislike about »OBSERVER«?

There is very little to criticize, but I would appreciate additional integration options with other analytics platforms we use. This could further streamline our workflow by consolidating data sources directly within our existing systems. Review collected by and hosted on G2.com.

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»OBSERVER« Features
Broadcast Media
Print Media
Online Media
Local Media
National Media
International Media
Keyword Targeting
Custom Feeds and Alerts
Custom Reports
AI Text Generation
AI Text Summarization
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»OBSERVER«
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