Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs.
Average Rating: 4.1/5.0
Total Reviews: 2,650
How Do G2 Users Rate Meltwater?
- Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.3/10)
- Custom Feeds and Alerts: 8.1/10 (Category avg: 8.6/10)
- Custom Reports: 7.9/10 (Category avg: 8.5/10)
- Keyword Targeting: 8.2/10 (Category avg: 8.6/10)
Who Is the Company Behind Meltwater?
- Seller: Meltwater
- Company Website:
- Year Founded: 2001
- HQ Location: San Francisco, CA
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LinkedIn® Page: www.linkedin.com
2,640 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Social Media Manager, Marketing Manager
- Top Industries: Marketing and Advertising, Public Relations and Communications
- Company Size: 41% Small, 37% Medium
What Do G2 Reviewers Say About Meltwater?
AI-generated summary from verified user reviews
Pros
- Users find the interface intuitive and easy to navigate, helping them learn and use the platform smoothly.
- Users value the responsive, helpful support and account guidance, which helps them get timely answers and assistance.
- Users value the analytics and insights that help them understand performance, spot trends, and guide marketing and communication decisions.
- Users value timely, relevant media monitoring that helps them track company mentions, coverage, and important topics across channels.
- Users value the time savings from automating research, monitoring, and reporting, which reduces manual effort and streamlines workflows.
Cons
- Users find the interface and navigation unintuitive, clunky, and sometimes difficult to navigate or find features.
- Users find news-source coverage incomplete, especially for local, regional, print, and broadcast outlets.
- Users report frequent bugs and glitches, including crashes, freezes, and features that stop working or fail to save.
- Users find the feature-rich platform difficult to learn, often requiring substantial time or training to use effectively.
- Users find the subscription expensive, especially for smaller businesses, with add-ons and extra access driving costs higher.
What Are Recent G2 Reviews of Meltwater?
"Revolutionized Our Global Brand Monitoring"
Rating: 5.0/5.0 stars
— Jessica B.
"Actionable Social Listening Insights That Power Smarter Marketing with Meltwater"
Rating: 5.0/5.0 stars
— Verified User in Consumer Goods
What Are G2 Users Discussing About Meltwater?
- What is Linkfluence used for?
- How many influencers are on Klear? - 1 comment, 1 upvote
- Who uses meltwater? - 1 comment
- Is Klear safe? - 1 comment
- How much does meltwater cost? - 2 comments
