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Buyer's Guide: Media Monitoring
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find Meltwater to be easy to use, enhancing their ability to navigate and track media presence efficiently.
Users find Meltwater's helpful customer service and comprehensive tools indispensable for tracking trends and analyzing sentiment.
Users highly value the excellent customer support and training provided by Meltwater, enhancing their overall experience and success.
Users find that improvement is needed for Meltwater's usability and relevance for smaller organizations' specific media needs.
Users struggle with the steep learning curve of Meltwater, finding the platform challenging to navigate initially.
Users find Meltwater not intuitive, struggling with navigation, dashboard setup, and understanding filtering options.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of TVEyes, finding it simple to edit clips and manage alerts.
Users value the ease of video editing in TVEyes, enabling quick sharing and efficient collaboration on content.
Users value the easy mentions tracking features of TVEyes, keeping them informed about their organization's media presence.
Users face clip access issues, struggling with time limits, tricky navigation, and difficulties in finding specific content.
Users find the outdated design of TVEyes cumbersome and reminiscent of older technology, impacting their overall experience.
Users often struggle with search functionality, facing issues like difficult queries and inaccessible clip options.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of AlphaSense, enabling efficient tracking and research on companies.
Users appreciate the powerful search functionality of AlphaSense, benefiting from its intuitive dashboard and extensive indexing.
Users find AlphaSense's search capabilities invaluable for efficiently tracking and analyzing financial information and insights.
Users find the search functionality clunky, often struggling with relevance and accessibility of information.
Users find insufficient information available in AlphaSense, often needing to manually add or sort relevant research data.
Users find the usage limitations of AlphaSense restricting, lacking comprehensive access to brokerage research and databases.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users love the variety of features in Semrush, enabling effective keyword monitoring and comprehensive SEO improvements.
Users appreciate the ease of use of Semrush, streamlining their SEO efforts with accessible and accurate data.
Users find Semrush's keyword research tool easy to use, providing accurate results for effective SEO strategies.
Users find Semrush very expensive, with costly add-ons making it hard to fully utilize on a budget.
Users find SEMrush to be expensive, especially for individuals and small businesses due to costly add-ons and renewal fees.
Users find Semrush's pricing to be highly expensive, especially with numerous add-ons that affect budget constraints.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users commend YouScan's exceptional customer support, enabling effective use and maximizing the tool's capabilities for insights.
Users praise the user-friendly interface of YouScan, making it easy to navigate and maximize its powerful features.
Users appreciate the access to unique data sources and exceptional AI insights that enhance social media analysis.
Users find the learning curve steep, making it difficult for non-tech-savvy individuals to use YouScan effectively.
Users find the difficult learning curve challenging, especially with the complex search query language and navigation.
Users experience slow performance with YouScan, facing delays in alerts and data collection, impacting usability.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the ease of use in Brandwatch Consumer Intelligence, enjoying its clear dashboard and intuitive insights.
Users value the insightful data from Brandwatch, making it easy to analyze trends and enhance presentations.
Users value the intuitive user interface of Brandwatch, which enhances usability and improves reporting efficiency.
Users note the limited features of Brandwatch, expressing frustrations about data access and team collaboration constraints.
Users face platform limitations including restricted exports, slow feature updates, and inadequate support for social media platforms.
Users report a challenging learning curve for Brandwatch, requiring significant time and effort to become proficient.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users love the intuitive dashboard of Brand24, enhancing clarity in data visualization and overall usability.
Users appreciate the clean and user-friendly interface of Brand24, making data analysis straightforward and enjoyable.
Users value the real-time insights from Brand24, making brand management easier and more efficient without overwhelming noise.
Users find filtering problems with Brand24, particularly with Nepali script and multiple projects, frustrating and non-intuitive.
Users find the learning curve challenging, as it takes time to navigate and utilize all the features effectively.
Users experience slow performance during peak times, impacting data refresh and initial mention visibility.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value Muck Rack's database quality, enabling effective connections with key journalists and insightful coverage reports.
Users appreciate the user-friendly interface of Muck Rack, making information access and monitoring effortless and efficient.
Users appreciate the comprehensive journalist database and real-time insights, enhancing their media relations and PR strategies.
Users experience data inaccuracies with Muck Rack, leading to frustrating search results and outdated reporter information.
Users find the search functionality lacking, making it difficult to locate relevant broadcast and media coverage.
Users find difficult navigation challenging, requiring extra time and effort to access essential contact information.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the effective media tracking of Onclusive, enhancing client visibility and reputation management.
Users commend the quick and effective customer support from Onclusive, enhancing their overall experience with the service.
Users find Onclusive's interface to be easy to use, facilitating quick access to important information and support.
Users express frustration over limited coverage, as many important mentions and articles are frequently missed by Onclusive.
Users experience navigation difficulties with Onclusive, often struggling with search functionality and a cumbersome interface.
Users often face audio/visual issues and false flags, complicating their experience with Onclusive's reporting features.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of Dataminr, enabling quick information consolidation and customized alerts for efficiency.
Users praise Dataminr for its efficiency in real-time intelligence, significantly improving incident response and risk management.
Users benefit from the efficiency improvement of Dataminr, significantly saving time in critical incident management.
Users often face inefficient alerts from Dataminr, leading to information overload and the need for extensive filtering.
Users experience information overload with Dataminr due to excessive notifications, making it challenging to filter relevant alerts.
Users feel that the lack of intuitive customization options in Dataminr limits their ability to tailor the experience.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of Newswire, finding its guided steps helpful for distributing releases effectively.
Users value the wide distribution efficiency of Newswire, facilitating easy press release access for all clients.
Users commend Newswire's outstanding customer support, noting exceptional personal assistance that enhances their outreach efforts.
Users find Newswire expensive as key features are limited for budget plans, impacting ROI and overall efficiency.
Users report incomplete media coverage with Newswire, noting random outlets and inconsistent distribution hindering success measurement.
Users find the inefficiency in media targeting and random outlet pickups frustrating, impacting the overall value of Newswire.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the thorough keyword research capabilities of Ahrefs, making it essential for effective SEO strategies.
Users praise Ahrefs for its comprehensive suite of essential SEO tools, enabling effective site audits and competitor analysis.
Users find Ahrefs to be easy to use, especially valuing its intuitive setup and powerful keyword research tools.
Users find Ahrefs to be too expensive, particularly challenging for beginners and small businesses to afford.
Users find the high costs of Ahrefs a barrier, especially for small companies trying to utilize its features.
Users find limited features in Ahrefs' lower plans, impacting usability and value for freelancers and small businesses.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the intuitive and comprehensive design of Agility PR Solutions, facilitating effortless media relations management.
Users appreciate the outstanding customer support from Agility PR Solutions, with 24/7 availability and dedicated account managers.
Users commend the skilled and friendly support team of Agility PR Solutions, enhancing their overall experience significantly.
Users report limited functionality in Agility PR Solutions, facing challenges with outdated information and a confusing interface.
Users experience issues with data inaccuracy, as outdated information and restrictive search parameters hinder effective use.
Users find Agility PR Solutions to be not intuitive, facing complications with navigation and confusing labels.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the responsive and knowledgeable client service from Observer, ensuring a supportive partnership and timely delivery.
Users commend the responsive and knowledgeable customer support provided by OBERVERS, ensuring quick and effective problem-solving.
Users highlight the ease of use of OBSERVER, appreciating its quick access and efficient media management features.
Users note clip issues, including missing clippings and the need for multiple clicks to access content.
Users desire additional integration options with analytics platforms, which could enhance workflow and data consolidation.
Users find the incomplete media coverage frustrating, as it limits direct access to full news articles.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users praise the excellent customer service from Mention, highlighting the support and responsiveness of their team.
Users find Mention to be simple and intuitive, enhancing their collaborative experience effortlessly.
Users highly value the easy integrations of Mention, enhancing collaboration with seamless connectivity to other platforms.
In a digital-first world, tracking media mentions is more than a PR necessity, it’s a business imperative. Whether you’re managing brand reputation, analyzing public sentiment, or benchmarking competitors, the right media monitoring software gives you the power to act quickly and strategically. But with dozens of platforms on the market, how do you choose the best one for your business?
This comprehensive guide ranks the best media monitoring software in 2025, fit for businesses of all sizes. From real-time alerts to multilingual support and sentiment tracking, we’ll compare features that matter, so you can find the tool that’s best aligned with your goals.
Media monitoring software helps you track and analyze mentions of your brand, competitors, or industry across a wide range of media channels. These may include:
The best platforms not only detect mentions but also organize data using AI-powered tools like sentiment analysis, image recognition, and natural language processing. This makes it easier to understand context and trends without combing through thousands of raw mentions manually.
Here’s a snapshot of the top tools available this year, comparing their best use cases, features, pricing, and ratings:
Media monitoring isn’t just about tracking brand mentions, it’s a strategic function that impacts PR, marketing, customer service, and competitive intelligence.
In short, media monitoring tools turn noisy conversations into actionable insights that keep your team informed and ahead of the curve.
Media monitoring tools are versatile and serve various departments and industries:
Whether you’re a Fortune 500 or a scrappy DTC brand, media monitoring has become table stakes for brand health and growth.
When evaluating tools, don’t just compare pricing, look at the features that align with your specific needs:
Selecting a media monitoring platform isn’t just about flashy dashboards. Consider these expert-backed criteria:
A good tip is to request a trial and test real-world use cases, such as a product launch or a company announcement, to see if the platform captures your coverage effectively.
G2 is your shortcut to software decisions backed by real users. Within the Media Monitoring category, you’ll find:
When trust and transparency matter, G2 delivers the data and confidence you need to make an informed software decision.
Let’s wrap up with recommendations based on your goals and team size:
No matter your budget or industry, platforms like G2 help ensure you’re investing in tools that actually deliver value.
Media monitoring software is used to track mentions of your brand, competitors, or industry across digital platforms like news sites, social media, blogs, and forums. It helps businesses manage brand reputation, evaluate PR campaigns, and gather strategic insights.
Brand24 and Mention are highly rated for small businesses due to their affordable pricing, real-time tracking, and easy-to-use dashboards. Both platforms offer strong coverage of online and social channels with sentiment analysis and influencer tracking.
Yes, some enterprise-level tools like Meltwater and Talkwalker offer monitoring across broadcast media, including TV and radio. These features often rely on voice-to-text conversion and are available in custom enterprise plans.
Sentiment analysis uses AI to evaluate whether a mention is positive, negative, or neutral. It helps teams quickly gauge public perception and respond to PR risks or highlight favorable mentions.
Google Alerts is a good starting point for basic keyword monitoring. It sends email alerts when your search terms appear online but lacks sentiment analysis, reporting, or social media tracking.
You should assess media channel coverage, real-time alerts, sentiment analysis, multilingual capabilities, pricing, customer support, and integrations with tools like Slack or Salesforce.
Last updated on June 18, 2025