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At a Glance
Market Segments
Small-Business (67.6% of reviews)
Small-Business (51.6% of reviews)
Entry-Level Pricing
Free 1 user Per Month
$0.00
Apollo.io
Star Rating
(9,306)4.7 out of 5
Market Segments
Small-Business (67.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansHubSpot Marketing Hub
Star Rating
(14,262)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its Email Campaigns feature, scoring 8.7, which reviewers mention provides robust tools for creating and managing email marketing efforts. In contrast, Apollo.io, while still effective, scores lower at 8.3, indicating it may not offer the same level of sophistication in this area.
- Reviewers mention that Apollo.io shines in Autonomous Task Execution, scoring an impressive 8.2 compared to HubSpot's 6.5. Users appreciate Apollo.io's ability to automate repetitive tasks, which significantly enhances productivity.
- Users on G2 highlight that HubSpot Marketing Hub has a strong Ease of Use score of 8.6, making it accessible for small businesses. However, Apollo.io slightly outperforms with a score of 9.0, indicating a more intuitive user interface that users find easier to navigate.
- Reviewers say that HubSpot's Cross-system Integration score of 6.8 is a drawback, as users report challenges in connecting with other tools. In contrast, Apollo.io's score of 8.2 suggests a more seamless integration experience, which is crucial for businesses relying on multiple software solutions.
- G2 users mention that HubSpot Marketing Hub's Quality of Support score of 8.7 is commendable, but Apollo.io edges ahead with a score of 8.8, indicating that users find Apollo.io's support team to be slightly more responsive and helpful when issues arise.
- Users report that HubSpot's Product Direction score of 8.8 is solid, but Apollo.io's higher score of 9.4 reflects a more positive outlook on future updates and features, suggesting that users feel more confident in Apollo.io's ongoing development and innovation.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Apollo.io
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
9.1
7,366
8.5
9,585
Ease of Use
9.0
7,463
8.6
11,264
Ease of Setup
8.9
3,696
8.1
6,987
Ease of Admin
9.1
2,430
8.5
4,950
Quality of Support
8.8
6,311
8.7
9,068
Has the product been a good partner in doing business?
9.2
2,413
8.7
4,868
Product Direction (% positive)
9.4
7,087
8.8
9,222
Features by Category
Email Marketing
Not enough data
8.8
5520
|
Verified
Not enough data
8.9
5386
|
Verified
Not enough data
8.6
5380
|
Verified
Not enough data
8.8
5086
|
Verified
Online Marketing
Not enough data
8.5
5227
|
Verified
Not enough data
8.2
4556
|
Verified
Not enough data
8.1
4281
|
Verified
Not enough data
8.1
4803
|
Verified
Not enough data
8.1
4444
|
Verified
Lead Management
Not enough data
8.5
4988
|
Verified
Not enough data
8.1
4726
|
Verified
Not enough data
8.4
4837
|
Verified
Not enough data
8.0
4339
|
Verified
Not enough data
8.4
4774
|
Verified
Not enough data
8.2
4510
|
Verified
Not enough data
8.4
4484
|
Verified
Not enough data
8.4
4491
|
Verified
Campaign Management
Not enough data
8.2
4081
|
Verified
Not enough data
7.9
3670
|
Verified
Not enough data
7.9
3619
|
Verified
Not enough data
7.2
2766
|
Verified
Social
Not enough data
7.7
3724
|
Verified
Not enough data
8.1
4129
|
Verified
Not enough data
8.1
4095
|
Verified
Not enough data
8.0
3976
|
Verified
Not enough data
7.7
3198
|
Verified
Reporting & Analytics
Not enough data
8.3
5139
|
Verified
Not enough data
8.0
4807
|
Verified
Not enough data
7.6
3957
|
Verified
Not enough data
7.5
3643
|
Verified
Not enough data
7.7
4059
|
Verified
Platform
Not enough data
8.0
3494
|
Verified
Not enough data
8.5
3523
|
Verified
Not enough data
8.7
3482
|
Verified
Not enough data
8.0
2463
|
Verified
Not enough data
7.4
2363
|
Verified
Not enough data
8.6
3313
|
Verified
Not enough data
7.9
2535
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
287
Not enough data
6.8
285
Not enough data
6.8
285
Not enough data
6.6
286
Not enough data
6.6
285
Not enough data
6.7
287
Integration
Not enough data
8.4
3507
|
Verified
Not enough data
8.0
3192
|
Verified
Not enough data
8.1
2978
|
Verified
Data Availability
8.8
2611
Not enough data
8.9
2578
Not enough data
8.6
2414
Not enough data
7.5
592
Not enough data
Data Accuracy
8.3
2550
Not enough data
8.6
2501
Not enough data
7.4
576
Not enough data
Agentic AI - Sales Intelligence
7.7
188
Not enough data
7.7
186
Not enough data
7.6
184
Not enough data
7.5
185
Not enough data
7.3
183
Not enough data
7.6
183
Not enough data
Platform
8.4
1147
Not enough data
8.8
1725
|
Verified
Not enough data
9.0
1849
Not enough data
8.6
1684
|
Verified
Not enough data
7.7
1337
|
Verified
Not enough data
8.3
1339
Not enough data
Features
8.9
2128
Not enough data
8.6
1878
Not enough data
8.5
1945
|
Verified
Not enough data
8.7
2070
|
Verified
Not enough data
9.0
2409
|
Verified
Not enough data
8.2
1654
Not enough data
8.3
1078
Not enough data
8.4
1866
|
Verified
Not enough data
8.5
1794
|
Verified
Not enough data
Lead Intelligence
8.1
576
7.7
1153
|
Verified
8.2
572
7.9
1187
8.3
571
8.1
1234
Lead Management
8.5
586
8.3
1325
7.8
579
7.5
1153
8.4
576
8.0
1209
Marketing Campaigns
Feature Not Available
7.9
1173
7.4
558
7.3
1061
7.4
549
7.5
1117
7.7
549
7.8
1102
|
Verified
7.9
551
8.1
1264
Campaign Execution
Feature Not Available
7.8
1153
8.0
549
7.8
1086
7.9
540
7.7
1031
8.3
542
8.7
1401
Agentic AI - Account Data Management
8.3
21
6.4
91
8.3
21
6.7
91
8.2
21
6.6
90
7.9
21
6.7
91
8.2
21
6.5
91
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Messenger
Not enough data
8.0
1215
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1256
|
Verified
Not enough data
7.8
1180
|
Verified
Channels
Not enough data
8.0
1441
|
Verified
Not enough data
8.2
1419
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Customers
Not enough data
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1568
|
Verified
Not enough data
8.2
1474
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
67
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
673
Not enough data
8.3
713
Not enough data
8.4
709
Not enough data
8.0
678
Not enough data
Organization
8.3
683
Not enough data
8.3
683
Not enough data
8.3
677
Not enough data
Performance Analysis
7.9
698
Not enough data
8.4
715
Not enough data
Sales Analysis
7.8
686
Not enough data
8.0
691
Not enough data
Generative AI
7.9
570
Not enough data
7.9
568
Not enough data
Agentic AI - AI Sales Assistant
7.9
37
Not enough data
8.1
37
Not enough data
8.1
37
Not enough data
8.2
37
Not enough data
8.0
37
Not enough data
7.8
36
Not enough data
8.4
36
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
402
Not enough data
7.9
398
Not enough data
7.9
389
Not enough data
Reporting
8.2
392
Not enough data
8.1
389
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.7
67
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2256
|
Verified
Not enough data
9.0
2608
|
Verified
Not enough data
8.0
1831
|
Verified
Not enough data
8.4
2054
Not enough data
8.5
2176
|
Verified
Not enough data
8.4
1910
Not enough data
8.4
1932
Not enough data
Repeatability and Reportability
8.5
2065
|
Verified
Not enough data
8.7
2132
|
Verified
Not enough data
8.7
2119
|
Verified
Not enough data
8.3
1986
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2159
Not enough data
8.5
2133
Not enough data
8.5
1991
Not enough data
8.3
1936
Not enough data
8.2
1778
Not enough data
Generative AI
7.8
980
Not enough data
Agentic AI - Sales Engagement
7.4
120
Not enough data
7.6
118
Not enough data
7.2
120
Not enough data
7.3
120
Not enough data
7.2
119
Not enough data
7.1
122
Not enough data
7.5
121
Not enough data
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Not enough data
Agent Performance Management
8.4
116
Not enough data
8.3
115
Not enough data
8.6
118
Not enough data
Generative AI
8.6
105
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
172
Not enough data
8.4
173
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
281
Not enough data
7.7
274
Not enough data
7.2
254
Not enough data
7.3
248
Not enough data
6.9
245
Not enough data
7.4
258
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.7
252
Not enough data
7.2
235
Not enough data
8.2
279
Not enough data
8.3
282
Reporting
Not enough data
8.4
307
Not enough data
8.3
293
Not enough data
8.1
296
Platform Basics
Not enough data
8.5
240
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
230
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.7
22
Not enough data
7.1
22
Platform Basics
Not enough data
8.2
556
Not enough data
8.5
638
Platform Reporting
Not enough data
8.4
654
Not enough data
8.6
697
Content & Collaboration
Not enough data
8.3(won by default)
1273
Not enough data
8.3(won by default)
1327
Not enough data
8.1(won by default)
1018
Not enough data
8.3(won by default)
1093
Not enough data
8.7(won by default)
1404
Not enough data
8.3(won by default)
965
Social Management
Not enough data
8.2(won by default)
2191
Not enough data
8.6(won by default)
2366
Not enough data
8.4(won by default)
2103
Not enough data
8.3(won by default)
2249
Not enough data
8.0(won by default)
1670
Not enough data
8.2(won by default)
950
Not enough data
7.3(won by default)
325
Agentic AI - Social Media Management
Not enough data
6.8(won by default)
72
Not enough data
7.0(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
6.8(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
7.0(won by default)
71
Not enough data
7.0(won by default)
73
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Platform Basics
Not enough data
8.1
426
Not enough data
8.0
435
Platform Data
Not enough data
7.9
431
Not enough data
7.9
429
Not enough data
8.5
480
Not enough data
8.2
434
Platform Additional Functionality
Not enough data
8.0
419
Not enough data
8.2
440
Not enough data
8.2
435
Agentic AI - Customer Journey Analytics
Not enough data
6.6
84
Not enough data
6.7
83
Not enough data
6.7
84
Not enough data
6.8
84
Platform Interoperability
Not enough data
8.0
593
Agentic AI - Social Media Advertising
Not enough data
7.1
61
Not enough data
7.2
61
Not enough data
7.1
58
Not enough data
7.1
61
Not enough data
7.1
62
Not enough data
7.4
66
Social Functionality
Not enough data
8.2
1311
Campaign Management
Not enough data
8.3
1327
Not enough data
8.2
1264
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1192
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Platform
Not enough data
8.3
1161
Not enough data
8.2
1308
Not enough data
8.8
1335
Not enough data
8.8
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1347
Not enough data
8.4
1054
Not enough data
8.4
1248
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Lead Intelligence
8.9
3305
|
Verified
Not enough data
8.9
3153
|
Verified
Not enough data
8.8
3344
|
Verified
Not enough data
8.8
3027
|
Verified
Not enough data
9.2
3128
Not enough data
Agentic AI - Lead Intelligence
8.0
77
Not enough data
Page Customization
Not enough data
8.4
1357
|
Verified
Not enough data
7.9
1395
|
Verified
Not enough data
7.9
1279
|
Verified
Not enough data
8.1
1317
|
Verified
Page Optimization
Not enough data
8.1
1182
|
Verified
Not enough data
8.0
1291
|
Verified
Not enough data
8.1
1330
|
Verified
Not enough data
7.8
1219
|
Verified
Integrations
Not enough data
7.4
754
|
Verified
Not enough data
8.7
1245
|
Verified
Not enough data
8.5
1243
|
Verified
Generative AI
Not enough data
7.1
347
Agentic AI - Landing Page Builders
Not enough data
6.5
84
Lead Monitoring
8.7
903
Not enough data
8.5
898
Not enough data
8.4
894
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
103
Not enough data
Data Capture
8.0
891
Not enough data
8.4
855
Not enough data
8.1
851
Not enough data
8.5
879
Not enough data
Analytics
8.6
876
Not enough data
8.5
864
Not enough data
Customization
8.1
852
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
873
Not enough data
Matching
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Not enough data
Routing
8.2
152
Not enough data
8.3
148
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
149
Not enough data
8.3
145
Not enough data
8.3
148
Not enough data
8.0
148
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
Account Management
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.8
88
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
88
Not enough data
8.4
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.1
20
Not enough data
Generative AI
7.8
703
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
7.9
95
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
79
Not enough data
7.6
79
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
50
Not enough data
8.4
50
Not enough data
8.1
48
Not enough data
8.1
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.1
369
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
334
Not enough data
8.7
356
Not enough data
Platform
8.7
338
Not enough data
8.8
345
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
241
Not enough data
8.3
236
Not enough data
Administrative
8.4
236
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
91
Not enough data
7.7
91
Not enough data
7.7
91
Not enough data
7.7
90
Not enough data
7.5
90
Not enough data
7.6
89
Not enough data
7.6
89
Not enough data
Analytics
8.4
732
Not enough data
8.3
720
Not enough data
8.0
709
Not enough data
Customizations
8.5
720
Not enough data
8.8
725
Not enough data
8.4
725
Not enough data
8.3
717
Not enough data
8.5
707
Not enough data
Generative AI
7.9
619
Not enough data
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
Not enough data
7.9
325
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Not enough data
Contacts
8.3
322
Not enough data
8.1
315
Not enough data
8.3
320
Not enough data
Insights
8.3
317
Not enough data
8.2
315
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
16
Not enough data
8.1
15
Not enough data
7.9
15
Not enough data
7.8
15
Not enough data
Lead Intelligence
8.8
1025
Not enough data
8.8
602
Not enough data
9.0
1075
Not enough data
Lead Management
9.0
1012
Not enough data
8.6
902
Not enough data
9.0
1029
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
950
Not enough data
Data Availability - Marketing Account Intelligence
8.3
97
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
96
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
7.0
78
Not enough data
7.2
77
Not enough data
7.0
78
Not enough data
7.1
79
Not enough data
7.1
78
Lead Intelligence
Not enough data
8.0
790
Not enough data
8.3
824
Not enough data
8.3
840
Lead Management
Not enough data
8.4
908
Not enough data
7.7
780
Not enough data
8.1
850
Marketing Campaigns
Not enough data
8.0
812
Not enough data
7.6
718
Not enough data
7.8
778
Not enough data
8.0
774
Not enough data
8.2
885
Not enough data
8.1
829
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
2232
|
Verified
Not enough data
8.3
2671
|
Verified
Not enough data
8.0
2441
|
Verified
Not enough data
8.5
2472
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2870
|
Verified
Not enough data
8.3
3109
|
Verified
Not enough data
7.8
2371
|
Verified
Not enough data
8.1
2557
|
Verified
Not enough data
8.0
2389
|
Verified
Not enough data
7.5
533
Agentic AI - Marketing Analytics
Not enough data
6.7
169
Not enough data
6.9
162
Not enough data
6.6
164
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Apollo.io and HubSpot Marketing Hub are categorized as Account Data Management
Unique Categories
Apollo.io is categorized as Calendar, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Lead Intelligence, Transcription, Email Tracking, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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