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# Apollo.io vs HubSpot Marketing Hub Comparison - What are their main differences?

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Apollo.ioHubSpot Marketing Hub[+ Add Product](#)

Pricing

**Apollo.io**
Free Trial

**$0.00** Per User Per Month · Free

**$49.00** Per User Per Month · Basic

**$99.00** Per User Per Month · Professional

**$5,000.00** Per User Per Year · Custom

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**HubSpot Marketing Hub**
Free Trial

**$15.00** Per User Per Month · Marketing Hub Starter

**$890.00** Other Per Month · Marketing Hub Professional

**$3,600.00** Other Per Month · Marketing Hub Enterprise

**Pricing Insights**
from reviews

Perceived Cost

**Apollo.io**
$$$$$

**HubSpot Marketing Hub**
$$$$$

Average Discount

**Apollo.io**
11%

**HubSpot Marketing Hub**
17%6% more

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Apollo.io** 6 months
Based on 100 responses

**HubSpot Marketing Hub** 6 months
Based on 100 responses

Return on Investment

**Apollo.io** 6 months
Based on 100 responses

**HubSpot Marketing Hub** 6 months
Based on 100 responses

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

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**Pros & Cons**
from reviews

**Apollo.io**

Easy Navigation (353)

Saves Time on Sales (217)

Outdated Contact Records (226)

Confusing Interface Navigation (162)

**HubSpot Marketing Hub**

Easy To Navigate (1614)

All-in-One Marketing Tools (993)

Steep Learning Curve (370)

High Plan Costs (275)

Integrations

**Apollo.io**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image")

Airtable

](https://www.g2.com/products/airtable/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image")

Attio

](https://www.g2.com/products/attio/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5e716aba5f64cb3c526b1077da1499dd/barracuda-web-security-and-filtering.jpeg "Product Avatar Image")

Barracuda Web Security and...

](https://www.g2.com/products/barracuda-web-security-and-filtering/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ece25bf64a5df274bc13a7355d5b77d3/bouncer.png "Product Avatar Image")

Bouncer

](https://www.g2.com/products/bouncer/reviews)[
View all
](https://www.g2.com/products/apollo-io/integrations)

**HubSpot Marketing Hub**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-revenue-marketing.png "Product Avatar Image")

6sense Revenue Marketing

](https://www.g2.com/products/6sense-revenue-marketing/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-sales.png "Product Avatar Image")

6sense Sales Intelligence

](https://www.g2.com/products/6sense-sales/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fbd2153b13fc6c72bbb5b34110ab8e55/accelo%282%29.png "Product Avatar Image")

Accelo

](https://www.g2.com/products/accelo/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_696e8504eb1508a942835ead09fd3184/act.png "Product Avatar Image")

Act!

](https://www.g2.com/products/act/reviews)[
View all
](https://www.g2.com/products/hubspot-marketing-hub/integrations)

Screenshots

**Apollo.io**
 ![Apollo.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113382/Pipeline-Builder-_1_.png)

**HubSpot Marketing Hub**
 ![HubSpot Marketing Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/111564/new-record-screenshot.png)

**Ratings**
from reviews

Meets Requirements

**Apollo.io**

**9.1** /10

Based on 7,632 responses

**HubSpot Marketing Hub**

**8.5** /10

Based on 10,214 responses

Ease of Use

**Apollo.io**

**9.0** /10

Based on 7,742 responses

**HubSpot Marketing Hub**

**8.6** /10

Based on 12,679 responses

Ease of Setup

**Apollo.io**

**8.9** /10

Based on 3,961 responses

**HubSpot Marketing Hub**

**8.1** /10

Based on 8,320 responses

Ease of Admin

**Apollo.io**

**9.0** /10

Based on 2,582 responses

**HubSpot Marketing Hub**

**8.5** /10

Based on 5,149 responses

Quality of Support

**Apollo.io**

**8.8** /10

Based on 6,550 responses

**HubSpot Marketing Hub**

**8.7** /10

Based on 9,648 responses

Has the product been a good partner in doing business?

**Apollo.io**

**9.1** /10

Based on 2,562 responses

**HubSpot Marketing Hub**

**8.7** /10

Based on 5,064 responses

Product Direction (% positive)

**Apollo.io**

**9.3** /10

Based on 7,328 responses

**HubSpot Marketing Hub**

**8.8** /10

Based on 9,758 responses

**Features**
ratings from reviews

Account Data Management

**8.0** /10

Based on 642 responses

**7.5** /10

Based on 1,637 responses

Marketing Automation

Not enough data

**8.5** /10

Based on 8,009 responses

Sales Intelligence

**8.6** /10

Based on 3,453 responses

Not enough data

Uncover more feature rated insights from real users to improve your shopping experience.

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AI Meeting Assistants

**7.3** /10

Based on 32 responses

Not enough data

Conversational Marketing

Not enough data

**7.4** /10

Based on 2,073 responses

AI Sales Assistant

**8.1** /10

Based on 835 responses

Not enough data

Email Deliverability

**7.8** /10

Based on 460 responses

Not enough data

Sales Engagement

**8.1** /10

Based on 3,233 responses

Not enough data

Auto Dialer

**7.2** /10

Based on 95 responses

Not enough data

Conversation Intelligence

**7.9** /10

Based on 128 responses

Not enough data

AI Writing Assistant

**8.5** /10

Based on 250 responses

Not enough data

Buyer Intent Data Providers

**8.1** /10

Based on 273 responses

Not enough data

Pop-Up Builder

Not enough data

**7.4** /10

Based on 94 responses

Attribution

Not enough data

**7.3** /10

Based on 350 responses

Account-Based Orchestration Platforms

Not enough data

**7.6** /10

Based on 314 responses

Account-Based Web and Content Experiences

Not enough data

**8.5** /10

Based on 773 responses

Social Media Management

Not enough data

**7.8** /10

Based on 2,918 responses

Transcription

**7.9** /10

Based on 49 responses

Not enough data

Customer Journey Analytics

Not enough data

**7.7** /10

Based on 533 responses

Social Media Advertising

Not enough data

**8.0** /10

Based on 1,716 responses

AI Agents For Business Operations

Not enough data

**8.0** /10

Based on 29 responses

Lead Intelligence

**8.8** /10

Based on 3,708 responses

Not enough data

Landing Page Builders

Not enough data

**7.9** /10

Based on 1,627 responses

Lead Capture

**8.3** /10

Based on 1,022 responses

Not enough data

Lead-to-Account Matching and Routing

**8.3** /10

Based on 170 responses

Not enough data

Revenue Operations & Intelligence (RO&I)

**8.2** /10

Based on 59 responses

Not enough data

Calendar

**7.8** /10

Based on 73 responses

Not enough data

Business Scheduling

**8.0** /10

Based on 117 responses

Not enough data

Email Verification

**7.8** /10

Based on 760 responses

Not enough data

Lead Mining

**7.9** /10

Based on 97 responses

Not enough data

Visitor Identification

**8.3** /10

Based on 8 responses

Not enough data

Lead Scoring

**8.6** /10

Based on 405 responses

Not enough data

Sales Performance Management

**8.3** /10

Based on 261 responses

Not enough data

Email Tracking

**8.0** /10

Based on 818 responses

Not enough data

Outbound Call Tracking

**8.1** /10

Based on 351 responses

Not enough data

Sales Coaching

**8.2** /10

Based on 68 responses

Not enough data

Marketing Account Intelligence

**8.6** /10

Based on 1,354 responses

Not enough data

Account-Based Analytics

Not enough data

**7.8** /10

Based on 1,130 responses

Marketing Analytics

Not enough data

**7.8** /10

Based on 3,611 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
67.1%

Mid-Market(51-1000 emp.)
28.4%

Enterprise(\> 1000 emp.)
4.5%

Small-Business(50 or fewer emp.)
67.1%

Mid-Market(51-1000 emp.)
28.4%

Enterprise(\> 1000 emp.)
4.5%

Small-Business(50 or fewer emp.)
51.0%

Mid-Market(51-1000 emp.)
42.2%

Enterprise(\> 1000 emp.)
6.8%

Small-Business(50 or fewer emp.)
51.0%

Mid-Market(51-1000 emp.)
42.2%

Enterprise(\> 1000 emp.)
6.8%

**Reviewers' Industry**

[![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")](https://www.g2.com/products/apollo-io/reviews)
Apollo.io

Information Technology and Services
15.3%

Computer Software
13.7%

Marketing and Advertising
12.4%

Staffing and Recruiting
4.5%

Financial Services
4.1%

Other
50.0%

[![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")](https://www.g2.com/products/hubspot-marketing-hub/reviews)
HubSpot Marketing Hub

Computer Software
15.4%

Marketing and Advertising
12.5%

Information Technology and Services
11.3%

Financial Services
5.2%

Education Management
2.5%

Other
53.1%

Alternatives

**Apollo.io Alternatives**

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket")

[
Amplemarket
](/products/amplemarket/reviews)

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

**HubSpot Marketing Hub Alternatives**

 ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One")

[
Demandbase One
](/products/demandbase-one/reviews)

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

 ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")

[
Salesforce Marketing Cloud
](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)

 ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")

[
Klaviyo
](/products/klaviyo/reviews)

## Apollo.io vs HubSpot Marketing Hub FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between HubSpot Marketing Hub vs Apollo.io?

Apollo.io stands out for higher reviewer ratings and ease of use, while HubSpot Marketing Hub is recognized for its all-in-one platform and feature variety.

| [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) |
| --- | --- |
| 4.4/5 (14,921 reviews) | 4.7/5 (9,790 reviews) |
| Small-Business | Small-Business |
| 8.1 | 8.9 |
| 8.7 | 8.8 |
| Ease of Use (1,981 all-time mentions) | — |

### How do the pricing models of HubSpot Marketing Hub and Apollo.io compare?

Apollo.io is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to HubSpot Marketing Hub.

- **HubSpot Marketing Hub:** Reviewers frequently note that pricing increases quickly as contact databases grow and advanced features are locked behind higher tiers.
- **Apollo.io:** Reviewers highlight Apollo.io's transparent, freemium model and cost-effective access to a large B2B database, though some mention that credits can be used up quickly and higher usage can increase costs.
- **Switching-reason:** Several reviewers mention switching to Apollo.io for its lower cost per contact and consolidation of multiple tools into one platform.

### What are the best alternatives to HubSpot Marketing Hub and Apollo.io?

The top three alternatives to HubSpot Marketing Hub and Apollo.io are GTM Workspace - Powered by ZoomInfo, Demandbase One, and ActiveCampaign.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,921 reviews) | Small-Business | Pricing climbs quickly as your contact database grows | All-in-one platform, ease of use |
| [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,790 reviews) | Small-Business | Transparent freemium model, credits can add up with high usage | Large B2B database, integrated outreach |
| [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9,110 reviews) | Mid-Market | — | Comprehensive data coverage |
| [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1,988 reviews) | Mid-Market | — | Account-based marketing capabilities |
| [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | — | Email automation and deliverability |

### Which Marketing Automation features should I prioritize when comparing HubSpot Marketing Hub and Apollo.io?

Buyers should prioritize data quality, automation capabilities, integrations, reporting/analytics, and omni-channel tracking when comparing HubSpot Marketing Hub and Apollo.io.

- **Data Quality:** HubSpot Marketing Hub is cited for centralizing data (1,981 all-time mentions for ease of use); Apollo.io is recognized for its large B2B database and enrichment features, though reviewers note variable data accuracy.
- **Automation Capabilities:** HubSpot Marketing Hub is praised for workflow automation and campaign management (1,103 all-time mentions for features); Apollo.io is highlighted for automated sequencing and AI-powered outreach.
- **Integrations:** HubSpot Marketing Hub integrates with Facebook (310 all-time mentions); Apollo.io integrates with Outreach (1,400 all-time mentions) and Salesloft.
- **Reporting/Analytics:** HubSpot Marketing Hub is frequently mentioned for reporting and analytics features; Apollo.io reviewers note efficient pipeline management and analytics.
- **Omni-Channel Tracking:** HubSpot Marketing Hub offers omni-channel tracking and website personalization, which are not listed for Apollo.io.

### What are the pros and cons of HubSpot Marketing Hub vs Apollo.io?

Apollo.io's headline strength is its large B2B database and integrated outreach, while HubSpot Marketing Hub is recognized for its all-in-one platform and ease of use.

- **HubSpot Marketing Hub strengths:** All-in-one platform (1,981 all-time mentions for ease of use), feature variety (240 all-time mentions), helpfulness (1,014 all-time mentions), intuitive interface (905 all-time mentions), and powerful automation features (495 all-time mentions).
- **HubSpot Marketing Hub trade-offs:** Reviewers note that advanced features can be expensive, the platform can feel complex for simple tasks, and pricing increases quickly as contact databases grow.
- **Apollo.io strengths:** Large B2B contact database, integrated prospecting and outreach, automation and AI-powered features, and cost-effective access for small businesses.
- **Apollo.io trade-offs:** Reviewers mention variable data accuracy, restrictive credit system, and a learning curve due to the platform's many features.

### Is HubSpot Marketing Hub or Apollo.io better for small businesses?

Apollo.io is the better fit for small businesses, with both products primarily serving this segment but Apollo.io receiving higher satisfaction scores from small-business reviewers.

- **HubSpot Marketing Hub:** Largest segment is Small-Business; reviewers appreciate its all-in-one platform but note that pricing can escalate as the business grows.
- **Apollo.io:** Largest segment is Small-Business; reviewers highlight its cost-effective access to a large B2B database, integrated outreach, and automation as key benefits for small teams.

### Which Marketing Automation platform has better integrations?

HubSpot Marketing Hub and Apollo.io are both recognized for strong integrations, with each platform favored for different integration partners.

- **HubSpot Marketing Hub:** 1,586 all-time G2 reviews mention its integrations, with Facebook cited in 310 reviews.
- **Apollo.io:** 1,400 all-time G2 reviews mention its integration with Outreach, and Salesloft is also cited as a key integration.

### How do HubSpot Marketing Hub and Apollo.io compare on customer support?

HubSpot Marketing Hub and Apollo.io are rated at parity for Quality of Support, with scores of 8.7 and 8.8 respectively, indicating similar reviewer satisfaction.

- **HubSpot Marketing Hub:** Reviewers frequently mention helpful customer support (498 all-time mentions), though some note variability in support experiences and onboarding assistance.
- **Apollo.io:** Reviewers describe generally positive support experiences, with some noting quick responses, while others mention slow turnaround times for complex issues.

### Which is easier to implement, HubSpot Marketing Hub or Apollo.io?

Apollo.io is rated higher for Ease of Setup, with a score of 8.9 compared to HubSpot Marketing Hub's 8.1, indicating a smoother implementation experience.

- **HubSpot Marketing Hub:** Reviewers describe the setup as straightforward for basic use but note a learning curve for advanced features and some complexity during onboarding.
- **Apollo.io:** Reviewers consistently highlight easy and fast setup, with many able to get started quickly and minimal onboarding friction.

### Which product has better Data?

HubSpot Marketing Hub is more frequently cited for its Data capabilities, with a higher all-time mention count for data-related features.

- **HubSpot Marketing Hub:** Data is the most frequently mentioned feature, with 1,981 all-time mentions for ease of use and numerous reviews highlighting centralized data and reporting.
- **Apollo.io:** Reviewers highlight the platform's large B2B database and enrichment features, though data accuracy is noted as variable, especially outside the US.