# Best Survey Software

  *By [Nana Serwah Nkrahene](https://research.g2.com/insights/author/nana-nkrahene)*

   Survey software allows users to create online surveys, quizzes, polls, and other web forms. These are then distributed to an organization's targeted audience to conduct market research or solicit feedback and opinions. For businesses, survey software products provide insight into participants' opinions of events, projects, customer service, or other aspects of their business. Surveys are most often delivered via email blasts or as pop-ups on a company's site. The [best survey tools](https://learn.g2.com/best-survey-tools) can also be leveraged by non-business entities for personal use or in academia to conduct questionnaire-based research.

While survey software can have significant overlap with [enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management) and [experience management software](https://www.g2.com/categories/experience-management), the three categories are mutually exclusive. EFM products are more specific to business use cases and provide relevant features like Net Promoter Score (NPS) calculation and integrations with CRM software compared to products in the Survey category. They also provide more built-in analysis tools, triggers, and post-feedback actions compared to survey products. Products in the Experience Management category build on the core functionality of EFM by adding features that allow businesses to execute closed-loop actions based on received feedback.

Please note: Based on the stacking nature of these groups of products, the Experience Management, Enterprise Feedback Management, and Survey categories are mutually exclusive to provide clarity to the exact feature sets provided by each type of software solution.

To qualify for inclusion in the Survey category, a product must:

- Enable the creation and customization of questions
- Gather, report on, and archive response data
- Be shareable and distributable





## Category Overview

**Total Products under this Category:** 539


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 149,300+ Authentic Reviews
- 539+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Survey Software At A Glance

- **Easiest to Use:** [Matter](https://www.g2.com/products/matter-app/reviews)
- **Top Trending:** [Tally](https://www.g2.com/products/tally-forms-tally/reviews)
- **Best Free Software:** [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews)


---

**Sponsored**

### Alchemer Survey

Alchemer Survey is a comprehensive survey platform designed to assist organizations in collecting feedback, analyzing results, and leveraging insights to enhance decision-making across various teams. This versatile tool caters to a wide array of feedback initiatives, including customer satisfaction assessments, market research, and other survey-driven projects. Alchemer Survey is suitable for organizations of all sizes, enabling them to effectively harness the power of feedback and implement actionable strategies based on the insights gathered. The platform is tailored to accommodate both straightforward and complex survey programs, making it a valuable asset for diverse teams. Users can quickly launch surveys using pre-designed templates or create customized experiences that incorporate advanced features such as logic, piping, and randomization. Alchemer Survey supports multiple distribution channels, allowing organizations to gather responses through various methods and share findings seamlessly with stakeholders. User feedback highlights the platform's flexibility, real-time reporting capabilities, and the potential for scaling survey programs as organizational needs evolve. Key features of Alchemer Survey include robust survey creation and customization options. Users can build surveys from scratch or modify existing templates, utilizing branching logic and randomization to tailor the experience for different respondents. This adaptability ensures that organizations can effectively engage their target audience and gather relevant data. Additionally, the platform offers multiple distribution options, enabling surveys to be sent via email, web, SMS, embedded links, social media, or QR codes, thus maximizing reach and response rates. The reporting and analytics capabilities of Alchemer Survey are designed to provide real-time insights into survey results. Users can track responses, filter and combine data, and export reports to monitor trends and share valuable insights with their teams. The platform also emphasizes scalability and control, supporting multi-language surveys and role-based permissions, which allows organizations to manage their survey programs efficiently as they grow. Alchemer Survey is particularly well-suited for teams seeking more flexibility than basic survey tools offer while maintaining manageable survey setup, distribution, and reporting processes. It is an ideal solution for organizations aiming to unlock insights and act on them promptly, whether they are conducting global research projects, managing employee engagement, or monitoring customer sentiment. By providing a robust and adaptable platform, Alchemer Survey empowers organizations to make informed decisions based on comprehensive feedback analysis.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=28&secure%5Bdisplayable_resource_id%5D=28&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=28&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1627&secure%5Bresource_id%5D=28&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsurvey%3Fpage%3D11&secure%5Btoken%5D=a13aa7ff9e1c773917cc4f188a73fc7a16860d7af415f89955985d970d4376ea&secure%5Burl%5D=https%3A%2F%2Fwww.alchemer.com%2Fl%2Falchemer-survey-g2-ppc%2F&secure%5Burl_type%5D=book_demo)

---

## Top-Rated Products (Ranked by G2 Score)
### 1. [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  Google Workspace is a comprehensive productivity and collaboration solution designed to help users streamline their work processes by integrating essential tools such as email, chat, file storage, and video conferencing into a unified platform. This suite of applications is tailored for businesses, educational institutions, and individuals looking to enhance their communication and collaboration efforts, all while leveraging the power of Google’s artificial intelligence. Targeted at a diverse audience, Google Workspace caters to teams of all sizes, from small startups to large enterprises. It is particularly beneficial for remote teams and organizations that prioritize collaboration across different locations. The platform supports various use cases, including project management, team communication, document sharing, and virtual meetings, making it an ideal choice for professionals who need to work together efficiently, regardless of their physical location. One of the key features of Google Workspace is its seamless integration of applications such as Gmail, Google Meet, Google Drive, and Google Docs. This interconnectedness allows users to switch effortlessly between tasks, whether they are sending emails, participating in video calls, or collaborating on documents in real-time. The AI capabilities embedded within the platform enhance user experience by providing smart suggestions, automating repetitive tasks, and improving search functionalities, ultimately saving time and increasing productivity. Additionally, Google Workspace prioritizes security and data protection, offering robust features such as two-factor authentication, advanced phishing protection, and customizable access controls. These measures ensure that sensitive information remains secure while allowing teams to collaborate freely. The platform also supports third-party integrations, enabling users to connect their favorite applications and tools, further enhancing their workflow. In summary, Google Workspace stands out in the productivity software category by providing a holistic approach to collaboration. Its user-friendly interface, combined with powerful AI-driven features and strong security protocols, makes it a valuable tool for anyone looking to improve their work processes and foster effective teamwork. Whether for managing projects, communicating with colleagues, or sharing files, Google Workspace is designed to meet the diverse needs of its users, making it an essential resource in today’s digital workplace.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 45,349

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Permissions:** 9.0/10 (Category avg: 8.6/10)
- **Question Types:** 9.0/10 (Category avg: 8.8/10)
- **Data Exporting:** 9.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,910,461 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Reviewer Demographics:**
  - **Who Uses This:** Student, Teacher
  - **Top Industries:** Information Technology and Services, Education Management
  - **Company Size:** 46% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (2233 reviews)
- Team Collaboration (1352 reviews)
- Integrations (1264 reviews)
- Features (1145 reviews)
- Intuitive (1066 reviews)

**Cons:**

- Missing Features (908 reviews)
- Limited Features (841 reviews)
- Lacking Features (502 reviews)
- Lack of Features (350 reviews)
- Limited Customization (344 reviews)

### 2. [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews)
  Microsoft Forms is a, cloud-based application that enables users to create custom surveys, quizzes, polls, and questionnaires with ease. Integrated within the Microsoft 365 suite, it allows for seamless data collection and analysis, making it an ideal tool for educational institutions, businesses, and individual users. With its user-friendly interface, Microsoft Forms simplifies the process of gathering feedback, assessing knowledge, and organizing events. Key Features and Functionality: - Survey and Quiz Creation: Design engaging surveys and quizzes with various question types, including multiple-choice, text, rating, and more. - Real-Time Collaboration: Share forms with others to collaborate on content creation and editing in real time. - Response Collection: Distribute forms via email, a direct link, or embed them into web pages to collect responses from participants across different platforms. - Data Analysis: Utilize built-in analytics to evaluate responses, view automatic charts, and export data to Excel for further analysis. - Integration with Microsoft 365: Seamlessly integrate with other Microsoft 365 applications, enhancing productivity and data management. Primary Value and User Solutions: Microsoft Forms addresses the need for efficient and straightforward data collection and analysis. By providing a platform to create and distribute forms quickly, it enables users to gather valuable insights, assess performance, and make informed decisions. Its integration with Microsoft 365 ensures a cohesive experience, allowing users to leverage familiar tools and workflows. Whether for educational assessments, customer feedback, or event planning, Microsoft Forms streamlines the process, saving time and enhancing productivity.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 451

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Permissions:** 8.8/10 (Category avg: 8.6/10)
- **Question Types:** 8.8/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.9/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft (13,114,353 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (227,697 employees on LinkedIn®)
- **Ownership:** MSFT

**Reviewer Demographics:**
  - **Who Uses This:** Software Engineer, Project Manager
  - **Top Industries:** Information Technology and Services, Education Management
  - **Company Size:** 43% Mid-Market, 38% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (32 reviews)
- Ease of Creation (17 reviews)
- Integrations (13 reviews)
- Intuitive (13 reviews)
- Helpful (12 reviews)

**Cons:**

- Limited Customization (14 reviews)
- Missing Features (12 reviews)
- Limited Features (10 reviews)
- Poor Design (9 reviews)
- Limited Integrations (7 reviews)

### 3. [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews)
  SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-assisted technology, it’s like having a team of expert researchers right at your fingertips. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at http://surveymonkey.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 23,165

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Permissions:** 8.4/10 (Category avg: 8.6/10)
- **Question Types:** 8.9/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.5/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [SurveyMonkey](https://www.g2.com/sellers/surveymonkey)
- **Company Website:** https://www.surveymonkey.com/?
- **Year Founded:** 1999
- **HQ Location:** San Mateo, CA
- **Twitter:** @SurveyMonkey (42,940 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/surveymonkey/ (1,412 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Teacher, Owner
  - **Top Industries:** Education Management, Hospital & Health Care
  - **Company Size:** 36% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (376 reviews)
- Ease of Creation (171 reviews)
- Intuitive (121 reviews)
- Simple (114 reviews)
- Helpful (96 reviews)

**Cons:**

- Expensive (116 reviews)
- Limitations (91 reviews)
- Survey Issues (79 reviews)
- Limited Features (70 reviews)
- Limited Customization (62 reviews)

### 4. [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews)
  Used by more than 13,000 brands and 75% of the Fortune 500, Qualtrics CoreXM is the most trusted, intelligent, and scalable all-in-one platform for experience management. Qualtrics CoreXM is the foundational research tool for building, launching, and analyzing survey research. With CoreXM, you can bring siloed or outsourced operations into a holistic, end-to-end platform for all insights that you are looking to gather and act upon. Featuring capabilities and solutions for every department, CoreXM helps you to reach your audiences wherever they are, ensuring you get insights faster than ever before. You can even create your own projects, or use projects designed by Qualtrics experts — for brand, customer insights, product research or employee experience — so you can take action where it’s needed most. With Qualtrics CoreXM, you enable everyone to capture, analyze and share actionable insights and use them to identify or improve existing products, services and experiences. It’s time to increase your experience data efficiency with the world’s most flexible solution for modern-day research and feedback. 1) Focus on the right outcomes Empower every decision with predictive insights and AI-powered recommendations to take the right actions and improve experiences. This includes AI-driven text analytics to understand open-ended feedback at scale, reporting for each stakeholder, and plenty more. 2) Sophisticated research made simple Create, customize, and modify any research project in minutes with a point-and-click UI, PhD-backed methodologies, and a robust library of more than 100 question types and templates designed by survey scientists. All ready to use, with no coding required, ever. 3) Drive speed and agility Scale access to experience insights across the organization with purpose-built solutions, workflows, and easy collaboration. Add to that a flexible platform with unmatched integrations into the systems your organization already uses. 4) Save time and money Standardize your research on a single platform to build out a comprehensive system of record for all your respondent data. Become a research expert with AI that does the heavy lifting for you, offering recommendations to improve survey quality and compatibility. 5) Consolidate and streamline research Through one unified system that connects and centralizes everyone’s ability to listen, understand and act on feedback and experience opportunities, delve deeper into data, design personal experiences at scale, and drastically increase research efficiency. 6) Reduce risk exposure Featuring unbeatable enterprise-grade security, compliance and governance functionality, Qualtrics CoreXM is GDPR, HITRUST, ISO 27001 certified and FedRAMP compliant. 7) Expand your bandwidth with experts on demand Make your data work harder for you. Enlist our Research Services and network of partners for support with design, analytics, reporting and respondent sourcing. Plus, thanks to a fully flexible engagement model, use us as much, or as little, as you need. \* Key Qualtrics CoreXM product features - Expert designed templates - Drag-and-drop survey builder - Automated XM Solutions - Customizable survey themes - Full collaboration tools - Advanced survey logic - Quota management - Built-in, AI-driven methodology and question quality analysis (ExpertReview) - AI-powered analytics and intelligence (Stats iQ & Text iQ) - Crosstabs - REST API access for system integration - SMS distribution - WCAG 2.0 compliant - Email and chat support \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the technology platform that organizations use to collect, manage and act on experience data, also called X-data. The Qualtrics XM Platform is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business — customer, product, employee, and brand — on one platform. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics CustomerXM Hear every customer’s voice, fix every broken experience, and increase customer loyalty and spend. Featuring the ultimate listening engine, as well as predictive intelligence and analytics, and full closed-loop actioning capabilities, Qualtrics CustomerXM enables you to go beyond measurement and drive action throughout the organization. https://www.g2.com/products/qualtrics-customer-experience/reviews \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics ProductXM Bring your customers into product development with Qualtrics ProductXM. Seek out and solve broken product experiences, all with one system of action for everything from market assessment and concept testing to pricing and packaging. https://www.qualtrics.com/product-experience/ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics EmployeeXM Gather continuous feedback from every employee experience to take the right actions to impact engagement, talent planning, productivity and innovation. With Qualtrics EmployeeXM, empower everyone in your organization to take actions that put your people first. This includes AI-driven analytics and IO psychology-based decision tools, guided manager action planning, real-time automated workflows and much more. https://www.g2.com/products/qualtrics-employee-experience/reviews \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics BrandXM Don’t just track your brand’s past — get the keys to increase market share and acquire customers faster than ever before. With Qualtrics Brand Experience Management (BrandXM), empower your organization with world-class technology and trusted methodologies and expert guidance so you can stay ahead of the competition, both now and in the future. Featuring both holistic brand performance tools, real-time market insights, automated alerts, and adaptable surveys, you can quickly craft data-driven brand strategies based on proven approaches. https://www.qualtrics.com/brand-experience/ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics DesignXM Uncover market trends, changing behaviors, and unmet needs, and then take the right actions to design the experiences people want next. Qualtrics DesignXM is an advanced market research solution that combines experience feedback, sophisticated research methodologies, and analytics in a single platform. With real-time insights, and automated actions embedded into every business workflow, DesignXM gives everyone the tools to create experiences that power breakthrough products and services. https://www.qualtrics.com/design-xm/


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 2,910

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Permissions:** 8.5/10 (Category avg: 8.6/10)
- **Question Types:** 9.1/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics)
- **Company Website:** https://www.qualtrics.com
- **Year Founded:** 2002
- **HQ Location:** Provo, UT
- **Twitter:** @Qualtrics (42,181 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/314350/ (6,019 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Student, Research Assistant
  - **Top Industries:** Higher Education, Education Management
  - **Company Size:** 45% Enterprise, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (295 reviews)
- Survey Creation (245 reviews)
- Features (108 reviews)
- Intuitive (98 reviews)
- Ease of Creation (81 reviews)

**Cons:**

- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)
- Learning Curve (52 reviews)
- Limited Customization (47 reviews)
- Pricing Issues (46 reviews)

### 5. [Microsoft 365](https://www.g2.com/products/microsoft365/reviews)
  Launch and grow your business with Microsoft 365. Do more, faster, with intelligent tools to create, send, share, and store professional, branded documents with your customers and team - securely in the cloud. Microsoft 365 is a cloud-based suite of software tools designed to help you do more—with best-in-class communication, design, and data management apps, intelligent cloud services, and advanced security. Access your data from anywhere, collaborate with team members in real time, meet with people virtually, and use thousands of predesigned templates to better communicate with customers and manage your business - all with built-in security technology that safeguards your data and devices from anywhere. Get the latest Office apps, such as Microsoft Teams, Word, Excel, PowerPoint, Outlook, OneDrive, and more.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 5,487

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Permissions:** 9.0/10 (Category avg: 8.6/10)
- **Question Types:** 9.0/10 (Category avg: 8.8/10)
- **Data Exporting:** 9.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft (13,114,353 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (227,697 employees on LinkedIn®)
- **Ownership:** MSFT

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Manager
  - **Top Industries:** Information Technology and Services, Education Management
  - **Company Size:** 37% Mid-Market, 35% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (297 reviews)
- Team Collaboration (228 reviews)
- Features (220 reviews)
- Integrations (198 reviews)
- Seamless Integration (178 reviews)

**Cons:**

- Expensive (117 reviews)
- Missing Features (102 reviews)
- Learning Curve (95 reviews)
- Limited Features (76 reviews)
- Lacking Features (73 reviews)

### 6. [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews)
  Zoho Survey is online survey and questionnaire creation software.   We give you all the essentials to create surveys, distribute them and analyze their responses.  ● Over 200 expertly made templates across a wide range of topics, ● Themes, fully customizable to suit your brand, ● Skip logic, ● Response collection from nearly every medium and screen size—even offline, ● Survey panels, for when you need responses from specific demographics, ● Collaborative editing and report sharing, ● Integration with Zoho CRM, SalesIQ, Campaigns, Sheet, MailChimp, and Google Sheets, ● SSL certification, ● Survey builder in 7 languages, ● Password, muti-response and spam protection.   Informed decisions are just around the corner. Learn more at https://www.zoho.com/survey/.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 976

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Permissions:** 8.7/10 (Category avg: 8.6/10)
- **Question Types:** 9.1/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.8/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho (137,378 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,531 employees on LinkedIn®)
- **Phone:** +1 (888) 900-9646 

**Reviewer Demographics:**
  - **Who Uses This:** Engineer, Consultant
  - **Top Industries:** Information Technology and Services, Education Management
  - **Company Size:** 50% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (74 reviews)
- Ease of Creation (32 reviews)
- Intuitive (29 reviews)
- Simple (27 reviews)
- Helpful (25 reviews)

**Cons:**

- Limited Customization (27 reviews)
- Survey Issues (16 reviews)
- Limited Features (12 reviews)
- Limited Data Analysis (10 reviews)
- Outdated Design (10 reviews)

### 7. [Typeform](https://www.g2.com/products/typeform/reviews)
  Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year and integrates with essential tools like Slack, Zapier, and HubSpot.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 963

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Permissions:** 8.7/10 (Category avg: 8.6/10)
- **Question Types:** 9.2/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.8/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Typeform](https://www.g2.com/sellers/typeform)
- **Company Website:** https://www.typeform.com/
- **Year Founded:** 2012
- **HQ Location:** Barcelona
- **Twitter:** @typeform (28,413 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3226972/ (870 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 64% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (137 reviews)
- Intuitive (86 reviews)
- Simple (64 reviews)
- Integrations (53 reviews)
- Ease of Creation (51 reviews)

**Cons:**

- Expensive (47 reviews)
- Limited Customization (21 reviews)
- Limited Features (21 reviews)
- Missing Features (17 reviews)
- Integration Issues (14 reviews)

### 8. [Constant Contact](https://www.g2.com/products/constant-contact/reviews)
  We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Connect with people where they are—via text, email, or social—all from one platform, to drive more engagement and results for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster. Learn more at www.constantcontact.com


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 7,189

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10)
- **Permissions:** 8.8/10 (Category avg: 8.6/10)
- **Question Types:** 8.4/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.6/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Company Website:** https://www.constantcontact.com/home
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact (67,244 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Owner
  - **Top Industries:** Non-Profit Organization Management, Marketing and Advertising
  - **Company Size:** 70% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1059 reviews)
- Easy Creation (495 reviews)
- Email Marketing (490 reviews)
- Simple (457 reviews)
- Helpful (418 reviews)

**Cons:**

- Missing Features (286 reviews)
- Limited Customization (255 reviews)
- Limited Features (254 reviews)
- Limited Templates (210 reviews)
- Layout Issues (183 reviews)

### 9. [ArcGIS Survey123](https://www.g2.com/products/arcgis-survey123/reviews)
  ArcGIS Survey123 provides an end to end, location aware, form-centric data gathering solution. With Survey123 you can design powerful smart forms and leverage them throughout your organization to streamline the way you work. Organizations worldwide use Survey123 to support asset and inventory inspection workflows, perform field damage assessments, support citizen science, crowdsourcing efforts and much more. Survey123 is included with ArcGIS, and provides powerful features to help you leverage the power of location to boost your productivity while capturing data and analyzing the results of your surveys.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 59

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10)
- **Permissions:** 8.9/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.8/10)
- **Data Exporting:** 9.3/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Esri](https://www.g2.com/sellers/esri)
- **Year Founded:** 1969
- **HQ Location:** Redlands, CA
- **Twitter:** @Esri (188,943 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5311/ (7,207 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Government Administration, Environmental Services
  - **Company Size:** 42% Mid-Market, 28% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Efficiency (4 reviews)
- Customization (3 reviews)
- Easy Integrations (3 reviews)
- Setup Ease (3 reviews)

**Cons:**

- Complexity (4 reviews)
- Limited Customization (3 reviews)
- Limited Features (3 reviews)
- Survey Issues (3 reviews)
- Upload Issues (3 reviews)

### 10. [Jotform](https://www.g2.com/products/jotform/reviews)
  Trusted by more than 35 million users worldwide, Jotform is an AI-powered online form builder designed to help individuals and organizations create, customize, and publish forms in minutes, from any device. With an intuitive drag-and-drop interface, Jotform makes it simple for anyone to build professional, mobile-responsive forms without writing a single line of code. As a fully no-code platform, Jotform empowers users to automate workflows, streamline data collection, and digitize processes. Jotform offers one of the largest template libraries in the industry, featuring 10,000+ ready-made form templates tailored to every use case. Popular categories include payment forms, lead generation forms, event registration forms, application forms, surveys, order forms, onboarding forms, consent forms, and feedback forms. Each template is fully customizable, allowing users to adjust layouts, add conditional logic, collect e-signatures, upload files, apply branding, and incorporate advanced field types. This level of flexibility ensures every form is optimized for user experience and aligned with organizational goals. To streamline workflows, Jotform integrates seamlessly with over 200 popular third-party apps, including Google Sheets, Slack, Zoom, HubSpot, Salesforce, PayPal, Stripe, and numerous other business tools. These integrations automate data collection, payment processing, CRM updates, and team notifications. By connecting forms directly to the tools your team already uses, Jotform helps eliminate data silos and supports end-to-end process automation—all within a no-code environment. Security and compliance are at the core of Jotform’s platform. Features such as HIPAA compliance options, 256-bit SSL encryption, CAPTCHA, form access controls, and audit logs help organizations protect sensitive data and meet industry standards. Whether you're collecting healthcare information, financial data, or internal employee records, Jotform provides the reliability and safeguards needed to operate with confidence. With powerful features like automated emails, approval workflows, analytics dashboards, and embeddable widgets, Jotform delivers an all-in-one solution for organizations looking to simplify data collection and improve productivity. From small businesses to enterprises, educational institutions, healthcare providers, and nonprofits, millions of teams rely on Jotform to capture information efficiently and turn submissions into actionable results.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 4,805

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Permissions:** 8.5/10 (Category avg: 8.6/10)
- **Question Types:** 9.3/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.8/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Jotform](https://www.g2.com/sellers/jotform)
- **Company Website:** https://www.jotform.com/
- **Year Founded:** 2006
- **HQ Location:** San Francisco, California
- **Twitter:** @Jotform (39,399 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3541463/ (900 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Non-Profit Organization Management, Marketing and Advertising
  - **Company Size:** 70% Small-Business, 21% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1139 reviews)
- Simple (740 reviews)
- Ease of Creation (497 reviews)
- Features (485 reviews)
- User-Friendly (484 reviews)

**Cons:**

- Expensive (287 reviews)
- Missing Features (250 reviews)
- Form Issues (241 reviews)
- Limited Customization (230 reviews)
- Form Design (215 reviews)

### 11. [Dynata Product Suite](https://www.g2.com/products/dynata-product-suite/reviews)
  Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a global reach spanning over 62 million consumers and business professionals, and an extensive base of profiles collected through surveys, Dynata is the cornerstone for precise, trusted quality data. Around its robust first-party data offering, the company has developed innovative solutions and services to bring the voice of the customer to the entire marketing ecosystem - from strategy and branding to innovation, advertising, measurement and optimization. Dynata serves nearly 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporations in all industries worldwide. Find out more at www.dynata.com.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 39

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 8.1/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.5/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Dynata](https://www.g2.com/sellers/dynata)
- **Year Founded:** 1977
- **HQ Location:** Dallas, Texas
- **Twitter:** @DynataGlobal (8,711 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/35515524/ (4,579 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 43% Mid-Market, 30% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (8 reviews)
- Survey Creation (5 reviews)
- Easy Setup (4 reviews)
- Ease of Creation (3 reviews)
- Efficiency (3 reviews)

**Cons:**

- Slow Loading (4 reviews)
- Time-Consuming (4 reviews)
- Slow Performance (3 reviews)
- Survey Issues (3 reviews)
- Complexity (2 reviews)

### 12. [Numerator Verified Voices](https://www.g2.com/products/numerator-verified-voices/reviews)
  Verified Voices, Numerator’s in-platform, DIY survey solution, allows users to engage consumers based on verified purchase behavior. With receipt-backed purchases, Verified Voices eliminates the need for screener questions, removes the cost of paying for incidence, and minimizes recall bias — setting a new standard in consumer research. With access to 600k buyers who have shared a verified purchase in the past 60 days, overlaid with rich demographic profiles, users can engage their most valuable customers segmented by what they purchase, where they shop, and more. Verified Voices offers an intuitive setup experience with ready-to-use specialty surveys, thoughtfully crafted templates, and AI-generated questionnaires, making survey creation effortless. Within as little as a few hours, users get high-quality, actionable consumer feedback they can trust. Survey responses are delivered as flexible reporting with customizable comparison charts and dynamic filters, enabling a deep exploration of responses. AI-powered summaries transform large sets of data into clear insights—highlighting key themes and takeaways for a concise and comprehensive view of survey results. Credit bundles and subscription options are available in-platform, giving users the ultimate flexibility to create surveys how and when they need to. Numerator’s differentiated ability to link verified purchase data with Verified Voices survey responses, uncovers deeper consumer attitudes and motivations, delivering a holistic, more accurate picture of today’s consumer.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 83

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Permissions:** 6.7/10 (Category avg: 8.6/10)
- **Question Types:** 6.7/10 (Category avg: 8.8/10)
- **Data Exporting:** 7.8/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Numerator](https://www.g2.com/sellers/numerator)
- **Company Website:** https://numerator.com
- **HQ Location:** Chicago, Illinois
- **Twitter:** @numerator (1 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/numerator/ (2,711 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Consumer Goods, Food & Beverages
  - **Company Size:** 47% Mid-Market, 30% Enterprise


#### Pros & Cons

**Pros:**

- Helpful (7 reviews)
- Ease of Use (6 reviews)
- Customer Support (4 reviews)
- Intuitive (3 reviews)
- Efficiency (2 reviews)

**Cons:**

- Survey Issues (3 reviews)
- Expensive (2 reviews)
- Limited Customization (1 reviews)
- Limited Features (1 reviews)
- Limited Options (1 reviews)

### 13. [UserTesting](https://www.g2.com/products/usertesting/reviews)
  UserTesting is the leader in human insight. Our Human Insight Engine empowers teams to validate decisions, co-innovate at scale, and accelerate the path to their best products and experiences. By embedding real human feedback into every stage of development—from ideation to launch—organizations can eliminate guesswork, align stakeholders, and deliver experiences that truly meet evolving customer needs.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 730

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Permissions:** 6.8/10 (Category avg: 8.6/10)
- **Question Types:** 7.9/10 (Category avg: 8.8/10)
- **Data Exporting:** 7.1/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [UserTesting](https://www.g2.com/sellers/usertesting)
- **Company Website:** https://www.usertesting.com
- **Year Founded:** 2007
- **HQ Location:** San Francisco, CA
- **Twitter:** @usertesting (42,918 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/564709/ (1,850 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** UX Researcher, Product Designer
  - **Top Industries:** Financial Services, Computer Software
  - **Company Size:** 41% Enterprise, 37% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (90 reviews)
- Helpful (70 reviews)
- Time-saving (46 reviews)
- Customer Support (37 reviews)
- Features (35 reviews)

**Cons:**

- Missing Features (28 reviews)
- Testing Difficulties (28 reviews)
- Survey Issues (22 reviews)
- Participant Management (21 reviews)
- Expensive (20 reviews)

### 14. [Timba](https://www.g2.com/products/timba/reviews)
  Timba is a comprehensive survey management platform designed to streamline the creation, distribution, and analysis of surveys for organizations seeking actionable insights. It offers an intuitive interface that simplifies survey design, enabling users to craft customized questionnaires tailored to specific research needs. The platform supports various question types and multimedia integration, enhancing respondent engagement. Timba's robust distribution capabilities allow for seamless dissemination across multiple channels, including email and social media, ensuring broad reach and high response rates. Advanced analytics tools provide real-time data visualization and reporting, facilitating informed decision-making based on survey results. Key Features: - Customizable Survey Design: Users can create tailored surveys with diverse question formats and multimedia elements to suit specific research objectives. - Multi-Channel Distribution: Surveys can be distributed via various channels, including email and social media, maximizing respondent reach and participation. - Real-Time Analytics: The platform offers advanced analytics with real-time data visualization, enabling users to monitor responses and extract meaningful insights promptly. - User-Friendly Interface: Timba's intuitive design ensures ease of use, allowing users to navigate the platform efficiently without extensive training. - Secure Data Management: The platform prioritizes data security, implementing robust measures to protect respondent information and ensure compliance with privacy regulations. Primary Value: Timba addresses the challenges organizations face in gathering and analyzing feedback by providing a streamlined, efficient survey management solution. It simplifies the survey process from creation to analysis, enabling businesses to collect valuable insights with minimal effort. By offering real-time analytics and broad distribution capabilities, Timba empowers organizations to make data-driven decisions swiftly, enhancing their responsiveness to stakeholder needs and market dynamics.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 26

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 8.8/10 (Category avg: 8.8/10)
- **Data Exporting:** 9.4/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Altimetrik](https://www.g2.com/sellers/altimetrik)
- **Year Founded:** 2012
- **HQ Location:** Southfield, MI
- **Twitter:** @Altimetrik (2,724 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/altimetrik/about/ (6,322 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 59% Small-Business, 26% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (2 reviews)
- Efficiency (2 reviews)
- Simple (2 reviews)
- Customizability (1 reviews)
- Customization (1 reviews)

**Cons:**

- Data Visualization (1 reviews)
- Expensive (1 reviews)
- Integration Difficulty (1 reviews)

### 15. [Mentimeter](https://www.g2.com/products/mentimeter/reviews)
  Mentimeter is the audience engagement platform. Easy-to-use, interactive, and innovative; presenting has never been less stressful and more effortless! Create unique and dynamic presentations that will impress and engage your audience. With Mentimeter you can better connect with your students, colleagues, and clients. No matter if it is a lecture, workshop or meeting, Mentimeter has been designed to suit every type of presentation. Zoom and Teams integrations make it even easier to stand out in the remote and hybrid world. 1.Build a presentation The easy-to-use online editor makes presentation building a quick and easy process. Create a full slide deck filled with questions, polls, quizzes, content slides, word clouds, and more. 2. Connect with your audience Your audience uses their smartphones to connect to the presentation where they can submit responses. The real-time visual will help spark chat, discuss, and debate no matter if the meeting takes place online or in-person. 3. Learn from the experience Once the presentation is over, download the results and use what you have learned to improve for future meetings, classes or conferences.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 785

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Permissions:** 8.1/10 (Category avg: 8.6/10)
- **Question Types:** 8.9/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.3/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Mentimeter](https://www.g2.com/sellers/mentimeter)
- **Year Founded:** 2014
- **HQ Location:** Stockholm
- **Twitter:** @Mentimeter (10,436 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2413809/ (414 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Teacher, Lecturer
  - **Top Industries:** Higher Education, Education Management
  - **Company Size:** 35% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (297 reviews)
- Engagement (277 reviews)
- Interactive Engagement (225 reviews)
- Fun (185 reviews)
- Presentations (180 reviews)

**Cons:**

- Limited Customization (105 reviews)
- Missing Features (97 reviews)
- PowerPoint Integration (84 reviews)
- PowerPoint Issues (78 reviews)
- Limited Features (77 reviews)

### 16. [QuestionPro](https://www.g2.com/products/questionpro/reviews)
  QuestionPro is a comprehensive insights and experience management platform trusted by over 5.3 million users in 100+ countries, from individual researchers to Fortune 100 corporations. Our powerful and easy-to-use software provides an integrated suite of tools for creating, distributing, and analyzing online surveys, polls, tests, and quizzes to perform both quantitative and qualitative analysis. Leverage AI-powered tools like QxBot to build surveys conversationally or choose from over 50 advanced question types and 350+ survey templates. Our platform features robust point-and-click logic, including branching, piping, and randomization, to create sophisticated research flows. Reach respondents anywhere through multi-channel distribution via email, SMS, QR code, social media, and our offline mobile app. Analyze results in real-time dashboards and utilize a suite of analytical tools including crosstabs, AI-powered sentiment analysis, and TURF analysis. QuestionPro offers tailored solutions to fit every research need: Essentials: Perfect for students, individuals, and small teams, the Essentials account offers a powerful free-for-life platform for quick research projects and data collection. It's the most feature-rich free survey account in the industry. Advanced & Teams: Designed for SMBs, consultants, and professionals, the Advanced and Teams licenses unlock more powerful features, branding capabilities, and collaboration tools to transform raw data into the actionable insights that improve business outcomes. Research Suite: For enterprises and professional market researchers, the Research Suite is an industry-leading set of tools designed to solve the most complex research challenges. This suite includes specialized analytics like Conjoint and MaxDiff , an integrated global audience panel , an AI-powered insights repository , and the option to access end-to-end market research services from our expert team. Built for the enterprise, we ensure top-tier data security and privacy with compliance across global standards, including GDPR, ISO 27001:2022, HIPAA, CCPA, and SOC 2. Seamlessly integrate with key business systems like Salesforce, HubSpot, and Tableau, or connect to hundreds of apps via Zapier. With our 24/7 global customer support, you have a dedicated partner to ensure your projects succeed. Join millions of users and see why organizations like BMW, Fujitsu, and the American Cancer Society trust QuestionPro for their insights needs. Get started today with our Essentials account. It's free forever and no credit card is required.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,117

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Permissions:** 8.6/10 (Category avg: 8.6/10)
- **Question Types:** 9.1/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.9/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [QuestionPro](https://www.g2.com/sellers/questionpro-e7e208d7-85c1-4b51-8202-7d5f10958265)
- **Year Founded:** 2005
- **HQ Location:** Austin , Texas
- **Twitter:** @questionpro (13,108 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3035857/ (538 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Executive Director, Student
  - **Top Industries:** Non-Profit Organization Management, Higher Education
  - **Company Size:** 60% Small-Business, 22% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (303 reviews)
- Helpful (128 reviews)
- Intuitive (113 reviews)
- Customer Support (86 reviews)
- Ease of Creation (86 reviews)

**Cons:**

- Survey Issues (77 reviews)
- Learning Curve (51 reviews)
- Expensive (32 reviews)
- Limited Customization (29 reviews)
- Not Intuitive (26 reviews)

### 17. [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)
  Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 5,185

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Permissions:** 8.5/10 (Category avg: 8.6/10)
- **Question Types:** 8.4/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.6/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp)
- **Company Website:** https://mailchimp.com
- **Year Founded:** 2001
- **HQ Location:** Atlanta, GA
- **Twitter:** @MailChimp (239,018 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/969871/ (1,590 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 72% Small-Business, 20% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (250 reviews)
- Email Marketing (199 reviews)
- Email Management (131 reviews)
- Features (125 reviews)
- Easy Creation (119 reviews)

**Cons:**

- Expensive (81 reviews)
- Limited Features (58 reviews)
- Missing Features (55 reviews)
- Learning Curve (46 reviews)
- Limited Customization (40 reviews)

### 18. [Pollfish](https://www.g2.com/products/pollfish/reviews)
  Pollfish is a global DIY market research platform and online survey software that enables businesses to collect fast, reliable insights from targeted consumer audiences worldwide. Unlike traditional survey tools that only provide survey creation functionality, Pollfish combines survey design with built-in access to a global respondent panel, including a proprietary, first-party panel network powered by Prodege, one of the world’s largest consumer insights companies. This allows teams to both build their survey and reach verified consumers within a single platform. Companies use Pollfish for brand tracking, concept testing, product research, advertising and message testing, market validation, and consumer preference studies. The platform is built specifically for fast-turn, B2C research that requires precise targeting and scalable global reach. Pollfish provides access to millions of verified respondents across more than 160 countries through its proprietary panel and first-party partner network operated by Prodege. Users can target by demographics, geographic location, behavioral attributes, purchase intent, product usage, and custom screening questions. This enables precise audience definition before launch, rather than relying solely on existing customer lists or external recruitment. Designed for speed and usability, Pollfish allows users to create surveys from scratch or templates, apply skip logic and advanced question types, and use AI-powered survey builder assistance. Real-time pricing updates reflect targeting selections instantly, and surveys can be launched in minutes. There is no subscription required to register; users only pay when purchasing survey responses. For more complex research needs, Pollfish also offers managed services including survey design, programming, fielding, and reporting. Once launched, survey responses begin immediately. Users can monitor results in real time, export data in formats such as CSV and SPSS, generate AI-powered reports, apply filters and cross-tabulations, and share interactive dashboards. Pollfish also provides 24/7 human customer support, ensuring users can receive real-time assistance throughout survey setup, targeting, launch, and analysis. Pollfish prioritizes data quality through multi-layer fraud detection, device fingerprinting, duplicate prevention, behavioral quality checks, and attention filters. The platform adheres to GDPR-compliant data protection standards to ensure respondent integrity and reliable research outcomes.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 53

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Permissions:** 8.7/10 (Category avg: 8.6/10)
- **Question Types:** 9.4/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.9/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Prodege](https://www.g2.com/sellers/prodege)
- **Year Founded:** 2005
- **HQ Location:** El Segundo, California
- **Twitter:** @ProdegeLLC (882 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1015739/ (633 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 53% Small-Business, 43% Mid-Market


#### Pros & Cons

**Pros:**

- Helpful (9 reviews)
- Customer Support (7 reviews)
- Ease of Use (7 reviews)
- Intuitive (6 reviews)
- Quick Setup (6 reviews)

**Cons:**

- Survey Issues (5 reviews)
- Not User-Friendly (3 reviews)
- Expensive (2 reviews)
- Limited Customization (2 reviews)
- Dashboard Issues (1 reviews)

### 19. [Wufoo](https://www.g2.com/products/wufoo/reviews)
  Wufoo is a web application that helps anybody build and customize amazing online forms. You can use Wufoo to collect contact information, RSVPs, applications, files, online payments and just about anything else. Wufoo integrates with hundreds of other tools so you can streamline and automate workflows, saving you precious time. And because we host everything, all you need is your web browser and a few short minutes to build a form and start using it right away. Sign up free and start building forms today.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 293

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Permissions:** 7.7/10 (Category avg: 8.6/10)
- **Question Types:** 8.5/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.6/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [SurveyMonkey](https://www.g2.com/sellers/surveymonkey)
- **Year Founded:** 1999
- **HQ Location:** San Mateo, CA
- **Twitter:** @SurveyMonkey (42,940 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/surveymonkey/ (1,412 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Owner
  - **Top Industries:** Non-Profit Organization Management, Higher Education
  - **Company Size:** 52% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Automation (1 reviews)
- Automations (1 reviews)
- Easy Integrations (1 reviews)
- Integrations (1 reviews)

**Cons:**

- Reliability Issues (1 reviews)
- Submission Limitations (1 reviews)

### 20. [Cint](https://www.g2.com/products/cint/reviews)
  Cint is a global leader in research and measurement technology connecting brands, researchers, academics, or anyone with a question, to a network of over 800 suppliers representing millions of engaged respondents in 130+ countries. The Cint Exchange empowers users to gather insights at scale to build business strategies, develop research-enabled solutions, publish credible research, and more. Lucid Measurement by Cint, our advanced set of media measurement solutions, gives advertisers, media owners, and agencies the tools to measure the effectiveness and brand lift of cross-channel advertising campaigns in real time to optimize media performance while campaigns are live. Both products leverage Cint’s global network of suppliers including panel providers, mobile apps, loyalty programs, and other online communities. These companies use our audience monetization tools to monetize their communities by matching them to survey opportunities. At Cint, we’re feeding the world’s curiosity. Cint Group AB (publ), listed on Nasdaq Stockholm (STO: CINT), has a global workforce of over 800. Cint has offices in Stockholm, London, New York, New Orleans, Singapore, Gurgaon, and Sydney, among other locations.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 26

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Permissions:** 8.5/10 (Category avg: 8.6/10)
- **Question Types:** 8.5/10 (Category avg: 8.8/10)
- **Data Exporting:** 9.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Cint](https://www.g2.com/sellers/cint)
- **HQ Location:** Stockholm, SE
- **Twitter:** @CintGroup (7,950 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/41996 (919 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Market Research
  - **Company Size:** 48% Small-Business, 19% Mid-Market


#### Pros & Cons

**Pros:**

- Efficiency (6 reviews)
- Setup Ease (6 reviews)
- Ease of Use (5 reviews)
- Simple (4 reviews)
- Quick Setup (2 reviews)

**Cons:**

- Survey Issues (3 reviews)
- Dashboard Issues (1 reviews)
- Data Visualization (1 reviews)
- Email Functionality (1 reviews)
- Integration Difficulty (1 reviews)

### 21. [Forsta](https://www.g2.com/products/forsta/reviews)
  Forsta, a Press Ganey company, powers the HX (Human Experience) Platform – a comprehensive Experience and Research Technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. The HX Platform gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology, combined with its team of expert consultants, serves organizations across a variety of industries including financial services, healthcare, hospitality, market research, professional services, retail and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. For more information, visit www.forsta.com.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 297

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.9/10)
- **Permissions:** 8.5/10 (Category avg: 8.6/10)
- **Question Types:** 9.0/10 (Category avg: 8.8/10)
- **Data Exporting:** 9.1/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Forsta](https://www.g2.com/sellers/forsta)
- **Year Founded:** 1990
- **HQ Location:** London, United Kingdom
- **Twitter:** @Forstaglobal (845 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/forstainfo/ (485 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Project Manager, Manager
  - **Top Industries:** Market Research, Management Consulting
  - **Company Size:** 43% Mid-Market, 29% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Insights (4 reviews)
- Customization (3 reviews)
- Data Analysis (3 reviews)
- Efficiency Improvement (3 reviews)

**Cons:**

- Limited Options (3 reviews)
- Poor Performance (3 reviews)
- Time-Consuming (3 reviews)
- Delay Issues (2 reviews)
- Expensive (2 reviews)

### 22. [YouGov Surveys: Self-serve](https://www.g2.com/products/yougov-surveys-self-serve/reviews)
  Get real answers from real people in your target audience – fast. YouGov’s self-serve, panel-powered survey building platform lets you define and reach your ideal target audience, build your questions and launch your survey within minutes, to understand exactly what they think. With prices starting from £0.50p/$1.00 per survey complete, sign up now to get started! Key use-cases Creative / copy testing: Get fast, reliable data from your target audience to validate ideas, test messaging and understand opinions. Understand your audience: Define and reach your exact audience – whether gen pop or niche segments - and gain insights into their attitudes, behaviors & preferences. Product development: Collect real opinions from real people before, during or after launch to refine your product features, messaging and pricing strategy. Brand tracking: Measure brand perception to get a real-world view of how your target audience sees your brand. Pitch-ready insights: Prove you understand your client’s audience and back up your recommendations with credible, real-world data. Attitudes and usage: Discover how, when, and why consumers use certain products or services. Key USPs Highest quality data: Get insights from real people, sourced directly from YouGov’s highly engaged panel across 55+ markets. Reach your target audience: Reach exactly who you need - from broad demographics to hard-to-find, niche audiences. Cost effective: Run surveys at scale, on-demand, with pricing starting at just £0.50p/$1.00 per response. Fast: Launch a survey in minutes and get real-time responses from verified, engaged consumers. Self-serve platform: Build and launch surveys quickly with an intuitive, self-serve interface - no research expertise needed.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 13

**User Satisfaction Scores:**

- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 9.3/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [YouGov](https://www.g2.com/sellers/yougov)
- **Year Founded:** 2000
- **HQ Location:** London, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/109731 (4,728 employees on LinkedIn®)
- **Ownership:** YOU (LON)

**Reviewer Demographics:**
  - **Company Size:** 57% Small-Business, 14% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (2 reviews)
- Setup Ease (2 reviews)
- Ease of Creation (1 reviews)
- Intuitive (1 reviews)
- Quick Setup (1 reviews)


### 23. [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews)
  G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 5,216

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Permissions:** 8.8/10 (Category avg: 8.6/10)
- **Question Types:** 9.3/10 (Category avg: 8.8/10)
- **Data Exporting:** 9.2/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [G2](https://www.g2.com/sellers/g2)
- **Company Website:** https://www.g2.com
- **Year Founded:** 2012
- **HQ Location:** Chicago, USA
- **Twitter:** @G2dotcom (32,979 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2641084/ (1,448 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Software Engineer, Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 44% Small-Business, 37% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (241 reviews)
- Authenticity (167 reviews)
- Reviews (143 reviews)
- User Reviews (141 reviews)
- Real Reviews (131 reviews)

**Cons:**

- Review Issues (105 reviews)
- Biased Reviews (65 reviews)
- Lack of Clarity (55 reviews)
- Time Consumption (34 reviews)
- Confusion (30 reviews)

### 24. [Delighted](https://www.g2.com/products/delighted/reviews)
  Delighted is the fastest and easiest way to gather real time, actionable feedback from your customers, employees, partners, and vendors. Trusted by Uber, Cisco, Slack, Bonobos, Instacart, Target, and thousands of other brands to measure, understand, and improve experiences. Organizations using Delighted can instantly collect, analyze & distribute customer feedback, enabling them to align customer needs with business growth, measure the customer voice over time & proactively reduce churn.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 59

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10)
- **Permissions:** 9.6/10 (Category avg: 8.6/10)
- **Question Types:** 10.0/10 (Category avg: 8.8/10)
- **Data Exporting:** 9.6/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics)
- **Year Founded:** 2002
- **HQ Location:** Provo, UT
- **Twitter:** @Qualtrics (42,181 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/314350/ (6,019 employees on LinkedIn®)
- **Ownership:** NASDAQ: XM

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 62% Mid-Market, 40% Small-Business


### 25. [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews)
  Alchemer Survey is a versatile survey solution designed to assist organizations in gathering and analyzing feedback effectively. This tool caters to a wide range of users, from market researchers to marketing, customer experience (CX), support, and human resources (HR) teams. By combining an intuitive interface with advanced research capabilities, Alchemer Survey enables users to create insightful surveys that drive informed decision-making. The target audience for Alchemer Survey spans various sectors and team functions. Organizations of all sizes can leverage this tool to gain valuable customer insights, conduct market research, enhance customer support, and boost employee engagement. For instance, marketing teams can utilize Alchemer to measure customer satisfaction (CSAT) and net promoter scores (NPS), while HR departments can quickly launch pulse surveys to gauge employee sentiment. The platform's flexibility allows users to tailor their surveys to meet specific needs, ensuring that they capture the most relevant data. Key features of Alchemer Survey include advanced logic and branching capabilities, which enable users to create dynamic surveys that adapt based on respondent input. This functionality is particularly beneficial for conducting complex market research studies, allowing teams to implement quotas and reach a global audience effectively. Additionally, the tool offers robust reporting features that help users analyze feedback in-depth, uncovering the underlying reasons behind customer opinions and behaviors. Another significant advantage of Alchemer Survey is its commitment to user support. With a highly rated support team available to assist users, organizations can feel confident in their ability to troubleshoot issues, scale their feedback programs, and design intricate research projects. This level of support is essential for teams looking to maximize the impact of their feedback initiatives and ensure they derive actionable insights from their data. In summary, Alchemer Survey stands out as a comprehensive feedback solution that empowers organizations to transform insights into action. With its combination of user-friendly design, advanced research capabilities, and dedicated support, Alchemer Survey is well-equipped to meet the diverse needs of teams across various industries, making it a valuable asset for any organization looking to harness the power of feedback.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 930

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Permissions:** 8.4/10 (Category avg: 8.6/10)
- **Question Types:** 9.3/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.8/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Alchemer ](https://www.g2.com/sellers/alchemer)
- **Company Website:** https://www.alchemer.com
- **HQ Location:** Louisville, CO
- **Twitter:** @AlchemerHQ (7,033 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/712662/ (236 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Founder
  - **Top Industries:** Market Research, Information Technology and Services
  - **Company Size:** 42% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (35 reviews)
- Customer Support (25 reviews)
- Helpful (20 reviews)
- Intuitive (20 reviews)
- Ease of Creation (14 reviews)

**Cons:**

- Learning Curve (9 reviews)
- Survey Issues (8 reviews)
- Expensive (6 reviews)
- Not Intuitive (6 reviews)
- Poor Design (6 reviews)



## Parent Category

[Collaboration & Productivity Software](https://www.g2.com/categories/collaboration-productivity)



## Related Categories

- [Employee Engagement Software](https://www.g2.com/categories/employee-engagement)
- [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)
- [User Research Tools](https://www.g2.com/categories/user-research)



---

## Buyer Guide

### What You Should Know About Survey Software

### What is Survey Software?

Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment.

Key Benefits of Survey Software

- Collect feedback and data efficiently
- Leverage data to develop strategy
- Gain customer insight
- Manage the survey process

### Why Use Survey Software?

Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data.

**Product Development —** Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it.

**Education Program Assessment —** Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses.

**Employee Feedback —** One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels.

### Who Uses Survey Software?

HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information.

**Marketers —** Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs.

**Academic Researchers —** Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys.

**HR Departments —** Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace.

**Product Teams —** Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development.

### Kinds of Survey Software

There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online.

### Survey Software Features

Survey software often contains, but is not limited to, the following features:

**Survey Builder —** Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more.

**Survey Template —** Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team.

**Multimedia Support —** Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more.

**Analytics —** This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis.

**Email Distribution —** Use email to distribute survey questions. This feature may be an integration or just built in to the application itself.

**Mobility —** This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before.

#### Additional Survey Software Features

**Multilingual Support —** The ability to produce surveys in multiple languages can be vital if conducting international data collection.

**White-Labeling —** This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness.

**Answer Scoring —** Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score.

**Answer Flows —** This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions.

### Trends Related to Survey Software

There are several trends that are currently affecting the survey software market. Some of the major ones include an increase in focus on the customer experience with the product, a paradigm shift to thinking about the customer experience as a whole.

**Customer Experience Ecosystem —** Companies have begun to focus on every single customer touchpoint. Instead of just focusing on surveying for product feedback, companies will use survey tools to gain insights into how customers perceive their support and all of the other interaction points with the company. The multiuse nature of survey software will facilitate the gathering of this data.

**Real User Feedback —** This is an increasingly important aspect of solidifying trust in a customer base. Potential customers want to see real user feedback to verify a product’s qualifications. This feedback is often collected using survey software, which allows customers to air grievances or wholeheartedly endorse products. The important thing here is the transparency that real user reviews allow a company to stamp its product with.

**Multi-Channel Options —** The public is living in different portions of the digital world more and more. The increase in mobile phone usage that accompanied the proliferation of smartphones has driven an increased need for companies to reach customers at different touchpoints. Mobile versions of survey software applications are popping up everywhere, allowing users to gather data from multiple channels. Certain people still prefer phone surveys. Survey software has adapted to cover all available avenues to questioning.

**Artificial Intelligence —** The rise of AI has affected the survey industry, in addition to many others. Applications are now using machine learning to help surveyors engineer new question sets and analyze the data they receive from those they survey. The number of survey solutions that incorporate machine learning and AI in their software should continue to increase going forward.

**Personalized Questions —** Personalized question sets are the new normal. As survey solutions offer increasingly complex survey creation options, including skip logic and varied survey paths dependent on the answers to survey questions, there are more options for surveyors to engineer complicated surveys that will get them valuable data.

**Pulse Surveys —** Pulse surveys are increasing in popularity. These are extremely short surveys, often just a question long, to gauge customer satisfaction. (You may have seen these in retail stores or airports, where the question is often about how your experience was and the possible answers range from a sad face to a smiley face.) Survey software will accomodate more of these pulse surveys going forward.

### Potential Issues with Survey Software

**Subpar Answers —** This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might.

**Survey Question Ambiguity —** This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place.

**Privacy —** The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected.

### Software and Services Related to Survey Software

Survey software often integrates with third-party solutions in [marketing software](https://www.g2.com/categories/marketing) categories.

[**CRM Software**](https://www.g2.com/categories/crm) **—** Survey solutions sometimes integrate with CRM software to provide users with survey data attached to customer profiles.

**Marketing Software —** Survey software also usually interacts with marketing software to provide marketing solutions with access to data that can help shape strategy.

### What are the best software tools for creating professional surveys?

Here are some leading software platforms for creating professional, high-quality surveys with ease:

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) offers advanced survey templates and logic features that make it easy to design polished, professional-grade surveys.
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews)provides enterprise-level survey capabilities with deep analytics, ideal for high-stakes research and strategic feedback.
- [Typeform](https://www.g2.com/products/typeform/reviews) creates visually engaging, conversational surveys that feel more interactive and user-friendly for respondents.
- [Jotform](https://www.g2.com/products/jotform/reviews) combines powerful form-building with customizable survey layouts to support professional branding and design flexibility.
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) delivers robust survey tools with multilingual support and analytics, perfect for global teams seeking polished insights.

### What are the most user-friendly survey software tools for small teams?

Here are some of the most user-friendly survey tools ideal for [small teams](https://www.g2.com/categories/survey/small-business) looking to gather quick, actionable insights:

- [Google Workspace (Forms)](https://www.g2.com/products/google-workspace/reviews) is easy to set up and share. Google Forms is ideal for small teams looking to create quick surveys with built-in collaboration.
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) offers a clean interface and seamless integration with Microsoft 365, making it a natural fit for small teams already using Office tools.
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) delivers conversational, mobile-friendly surveys with a minimal learning curve—perfect for small teams focused on engagement.
- [Jotform](https://www.g2.com/products/jotform/reviews) provides a drag-and-drop builder with flexible templates, enabling small teams to launch polished surveys without technical skills.
- [Typeform](https://www.g2.com/products/typeform/reviews) features a visually appealing, step-by-step format that enhances the user experience and simplifies data collection for lean teams.