Best Social Media Listening Tools

How Many Social Media Listening Tools Products Does G2 Track?

Total Products under this Category: 388

Category Stats (Nov 2026)

  • Average Rating: 4.42/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Visibrain (+2.48%) - Among all products in this category, Visibrain recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Social Media Listening Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 43,300+ Authentic Reviews
  • 388+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Social Media Listening Tools

G2 Grid® for Social Media Listening Tools plotting products by satisfaction and market presence

Highlighted products: Sprout Social, Hootsuite, Meltwater, Vista Social, Brand24, Brandwatch Consumer Intelligence, BrandMentions, and YouScan.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-listening-tools/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=meltwater&focus%5B%5D=vista-social&focus%5B%5D=brand24&focus%5B%5D=brandwatch-consumer-intelligence&focus%5B%5D=brandmentions&focus%5B%5D=youscan)

Sprout Social

Sprout Social is a comprehensive social intelligence solution designed to turn insights into action to drive smarter, faster business impact. The AI-Powered Social Intelligence platform caters to tens of thousands of organizations, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. Sprout Social offers a suite of solutions for marketing teams, social media managers, communications executives, customer care teams, data and analytics experts and business leaders to optimize their strategies with critical social insights. With its user-friendly interface and robust capabilities, Sprout Social is particularly beneficial for teams looking to deliver predictive media intelligence, full-funnel social optimization, scalable social support, and authentic brand amplification. Powered by Trellis, our agentic AI, Sprout reveals hidden patterns and sharpens every social insight into a clear picture of where to take your strategy next. Key capabilities of Sprout Social include advanced publishing, social customer care, social listening and in-depth analytics. Publishing allows users to schedule and manage posts across Facebook, Instagram, Bluesky, LinkedIn, and more, ensuring consistent messaging and team collaboration to maximize audience reach. Social customer care allows businesses to power scalable and secure care workflows to drive customer satisfaction. Social Listening enables businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Analytics offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. The platform is underpinned by enterprise-grade security, compliance, and permissions, built for the largest, most complex organizations in the world and an extensive ecosystem of integrations and APIs to weave Social Intelligence into the tools your teams already use. Together, these products operationalize intelligence across your entire workflow, ensuring your organization moves on data rather than just collecting it. Built for rapid deployment and immediate adoption, Sprout eliminates the months of configuration required by traditional suites, allowing you to turn social signals into business action on day one. Overall, Sprout Social serves as a vital tool for businesses aiming to leverage social media insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social intelligence landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes. With 3,500+ reviews and a #1 placement in 60+ G2 reports, Sprout Social is a platform that is trusted by companies like Atlassian, Canva and HP.

Average Rating: 4.4/5.0

Total Reviews: 7,512

How Do G2 Users Rate Sprout Social?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.9/10)
  • Social Measurement: 8.5/10 (Category avg: 8.6/10)
  • Social Reporting: 8.6/10 (Category avg: 8.6/10)
  • Brand Monitoring: 8.1/10 (Category avg: 8.8/10)

Who Is the Company Behind Sprout Social?

  • Seller: Sprout Social
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    1,597 employees on LinkedIn®
  • Ownership: NASDAQ: SPT

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Non-Profit Organization Management
  • Company Size: 43% Small, 35% Medium

What Do G2 Reviewers Say About Sprout Social?

AI-generated summary from verified user reviews

Pros
  • Users find Sprout Social easy to use, streamlining social media management across platforms efficiently and intuitively.
  • Users appreciate the ease of post scheduling with Sprout Social, enhancing social media management and response efficiency.
  • Users appreciate the easy scheduling capabilities of Sprout Social, enhancing efficiency in managing multiple social media platforms.
  • Users appreciate the intuitive analytics and reporting in Sprout Social, which streamline social media management.
  • Users appreciate the centralized management of Sprout Social, streamlining communication and improving response efficiency in one platform.
Cons
  • Users are frustrated by the missing features in Sprout Social, particularly in the mobile app's functionality and reporting options.
  • Users find the limited features of Sprout Social restrictive, particularly in reporting and account management capabilities.
  • Users find the expensive pricing limiting for multiple accounts, impacting their ability to manage various clients effectively.
  • Users find that improvement is needed in case accuracy and filtering, impacting overall efficiency and usability.
  • Users note the high pricing of Sprout Social limits accessibility and necessitates consideration of better pricing tiers.

What Are Recent G2 Reviews of Sprout Social?

What Are G2 Users Discussing About Sprout Social?

Hootsuite

Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features > Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. > Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. > Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. > Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box.

Average Rating: 4.3/5.0

Total Reviews: 7,675

How Do G2 Users Rate Hootsuite?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.9/10)
  • Social Measurement: 8.1/10 (Category avg: 8.6/10)
  • Social Reporting: 8.1/10 (Category avg: 8.6/10)
  • Brand Monitoring: 8.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Hootsuite?

  • Seller: Hootsuite
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Vancouver, BC
  • LinkedIn® Page: www.linkedin.com
    1,754 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Non-Profit Organization Management
  • Company Size: 59% Small, 29% Medium

What Do G2 Reviewers Say About Hootsuite?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, helping them manage daily work with minimal effort.
  • Users like the easy, flexible scheduling that lets them plan posts ahead and automate publishing, saving time and manual effort.
  • Users like managing multiple social accounts and channels from one centralized dashboard, keeping their work and content together.
  • Users appreciate extensive analytics and clear performance insights that help them track engagement and refine content.
  • Users like how scheduling and managing social media saves time and reduces manual work across platforms.
Cons
  • Users say subscription costs are high, especially for small businesses and when adding accounts or seats.
  • Users say analytics lack depth and useful metrics, offer limited customization, and can be hard to understand or incomplete.
  • Users say social accounts disconnect unexpectedly, disrupting scheduled posts and requiring tedious reconnection.
  • Users find advanced features locked behind higher-priced plans or paid add-ons, limiting access to analytics, collaboration, and other capabilities.
  • Users find tagging people, brands, and accounts difficult, unreliable, or limited, especially across social platforms.

What Are Recent G2 Reviews of Hootsuite?

What Are G2 Users Discussing About Hootsuite?

Meltwater

Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs.

Average Rating: 4.1/5.0

Total Reviews: 2,650

How Do G2 Users Rate Meltwater?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 8.9/10)
  • Social Measurement: 8.1/10 (Category avg: 8.6/10)
  • Social Reporting: 8.0/10 (Category avg: 8.6/10)
  • Brand Monitoring: 8.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Meltwater?

  • Seller: Meltwater
  • Company Website:
  • Year Founded: 2001
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    2,640 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 41% Small, 37% Medium

What Do G2 Reviewers Say About Meltwater?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, helping them learn and use the platform smoothly.
  • Users value the responsive, helpful support and account guidance, which helps them get timely answers and assistance.
  • Users value the analytics and insights that help them understand performance, spot trends, and guide marketing and communication decisions.
  • Users value timely, relevant media monitoring that helps them track company mentions, coverage, and important topics across channels.
  • Users value the time savings from automating research, monitoring, and reporting, which reduces manual effort and streamlines workflows.
Cons
  • Users find the interface and navigation unintuitive, clunky, and sometimes difficult to navigate or find features.
  • Users find news-source coverage incomplete, especially for local, regional, print, and broadcast outlets.
  • Users report frequent bugs and glitches, including crashes, freezes, and features that stop working or fail to save.
  • Users find the subscription expensive, especially for smaller businesses, with add-ons and extra access driving costs higher.
  • Users find the feature-rich platform difficult to learn, often requiring substantial time or training to use effectively.

What Are Recent G2 Reviews of Meltwater?

What Are G2 Users Discussing About Meltwater?

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Vista Social

Vista Social is an enterprise-ready social media management platform built for teams that refuse to settle. Every channel, every workflow, every integration, powered by AI that works while you sleep. You decide how you want to work. Turn on AI mode and let Ask Vista drive, or switch to Expert mode and run everything hands-on with the full set of powerful tools and automations. The platform adapts to how your team likes to operate, not the other way around. At the center of AI mode is Ask Vista, your conversational assistant. Instead of clicking through menus, you tell it what you need. Draft and schedule a week of posts, pull last month's performance, find the right media, reply to your inbox, or ask what's working. Ask Vista does the work and shows you the results. Then there are agents. Set one up once and it keeps running on its own schedule, so the routine work happens without you. An agent can publish recurring content, watch your comments and reviews and respond, put together a Monday morning report, or surface ideas before you plan. You describe the job, the agent handles it on repeat. Around all of it sits everything you'd expect. Connect Instagram, Facebook, TikTok, LinkedIn, YouTube, X, Pinterest, Google Business Profile, Threads, and Bluesky. Plan on a shared calendar, route approvals for your team and clients, and dig into analytics, competitor benchmarking, and social listening. Agencies get multi-workspace management, white-label reports, and branded dashboards. No bloat, no per-feature upsells, no "contact us for pricing."

Average Rating: 4.8/5.0

Total Reviews: 1,138

How Do G2 Users Rate Vista Social?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.9/10)
  • Social Measurement: 9.6/10 (Category avg: 8.6/10)
  • Social Reporting: 9.6/10 (Category avg: 8.6/10)
  • Brand Monitoring: 9.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Vista Social?

  • Seller: Vista Social LLC
  • Company Website:
  • Year Founded: 2022
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    27 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Founder
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 71% Small, 26% Medium

What Do G2 Reviewers Say About Vista Social?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Vista Social, benefiting from centralized management and time-saving automations.
  • Users love the ease of managing everything in one place with Vista Social's unified features and automations.
  • Users appreciate the user-friendly features of Vista Social, enjoying the convenience of managing multiple platforms in one place.
  • Users value the easy post scheduling of Vista Social, enabling efficient management and improved workflow for social media tasks.
  • Users value the centralized management of Vista Social, streamlining social media tasks across multiple platforms efficiently.
Cons
  • Users experience a steep learning curve initially due to the platform's extensive features and functionality.
  • Users desire missing features like combined reports and improved AI capabilities on Vista Social for enhanced functionality.
  • Users experience significant delays in updates from some platforms like TikTok and LinkedIn, impacting timely responses.
  • Users note a learning curve with Vista Social due to its extensive features, suggesting improvements for task management functionality.
  • Users are frustrated with linking issues that hinder account connections, causing confusion and limiting media uploads.

What Are Recent G2 Reviews of Vista Social?

Brand24

Brand24 is one of the most advanced social listening and media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.

Average Rating: 4.6/5.0

Total Reviews: 386

How Do G2 Users Rate Brand24?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.9/10)
  • Social Measurement: 8.8/10 (Category avg: 8.6/10)
  • Social Reporting: 8.9/10 (Category avg: 8.6/10)
  • Brand Monitoring: 9.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Brand24?

  • Seller: Brand24
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Wrocław, Poland
  • LinkedIn® Page: www.linkedin.com
    101 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Founder
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 66% Small, 28% Medium

What Do G2 Reviewers Say About Brand24?

AI-generated summary from verified user reviews

Pros
  • Users find Brand24's ease of use exceptional, with its intuitive interface and helpful support enhancing the experience.
  • Users commend Brand24 for its excellent customer service, noting prompt responses and helpful support at all times.
  • Users value the comprehensive brand monitoring of Brand24, facilitating effective social listening and competitor comparison.
  • Users appreciate the user-friendly interface of Brand24, enabling effortless navigation and quick access to insights for all skill levels.
  • Users value Brand24 for its efficient mentions tracking, enabling quick responses and insights into brand perception online.
Cons
  • Users experience inconsistent filtering and data accuracy issues, impacting the reliability of insights gathered.
  • Users note the limited features of Brand24, including insufficient customization and historical data access based on pricing tiers.
  • Users experience data inaccuracy and filtering issues, complicating sentiment analysis and project setup in Brand24.
  • Users often face irrelevant content issues when monitoring keywords, requiring additional filtering for better accuracy.
  • Users find the slow loading times for mentions to be a frustrating aspect of using Brand24.

What Are Recent G2 Reviews of Brand24?

Brandwatch Consumer Intelligence

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

Average Rating: 4.4/5.0

Total Reviews: 711

How Do G2 Users Rate Brandwatch Consumer Intelligence?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Social Measurement: 8.5/10 (Category avg: 8.6/10)
  • Social Reporting: 8.2/10 (Category avg: 8.6/10)
  • Brand Monitoring: 8.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Brandwatch Consumer Intelligence?

  • Seller: Brandwatch
  • Company Website:
  • Year Founded: 2007
  • HQ Location: Brighton, East Sussex
  • LinkedIn® Page: www.linkedin.com
    789 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Analyst, Consultant
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 35% Large, 34% Medium

What Do G2 Reviewers Say About Brandwatch Consumer Intelligence?

AI-generated summary from verified user reviews

Pros
  • Users find Brandwatch Consumer Intelligence to have a user-friendly interface, simplifying complex data analysis and social media management.
  • Users appreciate the powerful social listening capabilities of Brandwatch, enabling real-time tracking of brand mentions and insights.
  • Users value the intuitive interface of Brandwatch Consumer Intelligence, making data analysis straightforward and efficient.
  • Users value the highly customizable dashboards of Brandwatch, enabling clear presentation of actionable insights to stakeholders.
  • Users appreciate the high data accuracy of Brandwatch, enabling confident insights into consumer behavior and market trends.
Cons
  • Users report a noticeable learning curve with Brandwatch, particularly for new users navigating its complex features and queries.
  • Users feel the limited features hinder their ability to effectively analyze social media data and insights.
  • Users experience platform limitations that occasionally interrupt workflows and hinder accurate data assessment in Brandwatch Consumer Intelligence.
  • Users find the interface not intuitive, leading to confusion about navigation and selection options within the platform.
  • Users experience data inaccuracy with gaps in coverage and limitations that disrupt workflow and hinder analysis.

What Are Recent G2 Reviews of Brandwatch Consumer Intelligence?

What Are G2 Users Discussing About Brandwatch Consumer Intelligence?

YouScan

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 600 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market.

Average Rating: 4.7/5.0

Total Reviews: 312

How Do G2 Users Rate YouScan?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Social Measurement: 9.2/10 (Category avg: 8.6/10)
  • Social Reporting: 8.9/10 (Category avg: 8.6/10)
  • Brand Monitoring: 9.5/10 (Category avg: 8.8/10)

Who Is the Company Behind YouScan?

  • Seller: YouScan
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Kyiv, Kyiv City
  • LinkedIn® Page: www.linkedin.com
    106 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Market Research
  • Company Size: 47% Small, 36% Medium

What Do G2 Reviewers Say About YouScan?

AI-generated summary from verified user reviews

Pros
  • Users value the prompt and helpful customer support of YouScan, enhancing their overall experience and satisfaction.
  • Users commend YouScan for its user-friendly platform and efficient customer support that meets their needs promptly.
  • Users enjoy the user-friendly interface of YouScan, making social media monitoring efficient and accessible.
  • Users value the actionable insights from YouScan, enhancing trend identification and data-driven decision-making for brand management.
  • Users value the best market coverage and find YouScan's social listening effortless and effective for insights.
Cons
  • Users find the learning curve steep, feeling overwhelmed initially before mastering the intuitive aspects of YouScan.
  • Users find the difficult learning curve of YouScan challenging, especially for newcomers to social listening tools.
  • Users report slow performance during large report loading and face challenges with the platform's user experience.
  • Users find YouScan's limited features restrict its functionality, hindering data analysis and overall usability.
  • Users report data inaccuracy issues, particularly with misclassifications and limited search capabilities affecting overall effectiveness.

What Are Recent G2 Reviews of YouScan?

What Are G2 Users Discussing About YouScan?

BrandMentions

BrandMentions is the ultimate AI-driven solution for monitoring your brand’s presence across the digital landscape. As one of the most comprehensive social listening tools on the market, BrandMentions captures every mention and delivers in-depth analytics, equipping you to make confident, data-driven decisions. A powerful yet affordable media monitoring tool, BrandMentions helps you manage your online reputation, analyze marketing campaigns, track competitors, gather customer feedback, and much more—all in one smart platform.

Average Rating: 4.8/5.0

Total Reviews: 239

How Do G2 Users Rate BrandMentions?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Social Measurement: 8.9/10 (Category avg: 8.6/10)
  • Social Reporting: 9.1/10 (Category avg: 8.6/10)
  • Brand Monitoring: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind BrandMentions?

  • Seller: BrandMentions
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Iasi, RO
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 50% Medium, 42% Small

What Do G2 Reviewers Say About BrandMentions?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of BrandMentions, enjoying effortless monitoring and timely alerts right in their inbox.
  • Users value the detailed emotion breakdown of BrandMentions, enabling informed insights into brand sentiment and engagement.
  • Users value the clear visibility into brand perception that BrandMentions provides, enhancing campaign effectiveness and strategic decisions.
  • Users value the instant email alerts from BrandMentions, enabling quick responses to negative stories and actionable insights.
  • Users value the clear visibility into brand perception and audience sentiment that BrandMentions offers, enhancing informed decision-making.
Cons
  • Users sometimes face filtering problems, accidentally excluding their own brands, which complicates project management efforts.
  • Users feel limited by the lack of customization options for reports and background settings in BrandMentions.
  • Users find the time-consuming processes of setting up and filtering in BrandMentions to be frustrating and overwhelming.
  • Users find the slow loading of large datasets somewhat frustrating, impacting their overall experience with BrandMentions.
  • Users find the learning curve steep for Boolean search queries, particularly for those without experience.

What Are Recent G2 Reviews of BrandMentions?

What Are G2 Users Discussing About BrandMentions?

Sprinklr Social

Sprinklr Social is an AI-native social media management platform built for enterprises that need to run their entire social presence from one place. It unifies publishing, scheduling, engagement, and employee advocacy across 30+ social and messaging channels, so large, distributed teams can plan campaigns, build community, and respond to customers without stitching together point solutions. Backed by AI trained on billions of data points across 100+ languages and enterprise-grade governance, Sprinklr Social helps global brands collaborate, stay compliant, and scale their social operations from a single unified platform. Key Features Unified Scheduling and Publishing: Plan, schedule, and publish content across 30+ channels, with AI recommendations on top-performing posts, optimal timing, hashtags, and tone. Social Media Engagement: Centralize comments, messages, and mentions in one place, with AI auto-categorizing incoming conversations by channel, sentiment, and intent for faster replies. Employee Advocacy: Amplify brand reach by turning employees into advocates who share approved content. Broadest Channel Coverage in the Industry: The only platform offering out-of-the-box support for 30+ social and messaging channels, with the ability to add new channels quickly so teams never miss the conversations that matter. Best-in-Class Enterprise AI: Sprinklr AI is trained on billions of data points and 2,000+ models, powering content optimization, sentiment analysis, insights, and governance in 100+ languages. Content Performance Analytics: Track content and engagement performance to understand what resonates and refine your social strategy. Governance that Scales Globally: Granular role-based access, built-in audit trails, and automated approval workflows keep content on-brand and compliant. Deep Workflow Customization: Custom rules and role-based experiences tailored by brand, geography, or business unit. Sprinklr Copilot: A conversational AI interface that surfaces recommendations and next-best actions without digging through dashboards. Recognized Leader: Named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management

Average Rating: 4.1/5.0

Total Reviews: 1,178

How Do G2 Users Rate Sprinklr Social?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 8.9/10)
  • Social Measurement: 8.3/10 (Category avg: 8.6/10)
  • Social Reporting: 8.3/10 (Category avg: 8.6/10)
  • Brand Monitoring: 8.4/10 (Category avg: 8.8/10)

Who Is the Company Behind Sprinklr Social?

  • Seller: Sprinklr
  • Company Website:
  • Year Founded: 2009
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    9,888 employees on LinkedIn®
  • Ownership: NYSE: CXM

Who Uses This Product?

  • Who Uses This: Social Media Specialist, Social Media Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 49% Large, 29% Medium

What Do G2 Reviewers Say About Sprinklr Social?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Sprinklr Social, which simplifies posting and consolidates metrics for better management.
  • Users value the centralized management of Sprinklr Social, streamlining social interactions and enhancing team efficiency.
  • Users appreciate the robust features of Sprinklr Social, enhancing content management, metrics tracking, and user engagement effectively.
  • Users appreciate the comprehensive analytics features of Sprinklr Social, enhancing monitoring and reporting for effective engagement management.
  • Users appreciate the omni-channel experience of Sprinklr Social, enhancing engagement and ensuring comprehensive social media management.
Cons
  • Users find the complex setup process of Sprinklr Social to be overwhelming and not intuitive even after extended use.
  • Users find the learning curve steep, making setup and navigation challenging, even with prolonged use.
  • Users find the complexity of Sprinklr Social overwhelming, noting a steep learning curve and difficult setup process.
  • Users find that improvement is needed in Sprinklr Social's setup process due to its complexity and lack of intuitiveness.
  • Users find the learning complexity of Sprinklr Social challenging, which can hinder their ability to navigate the platform effectively.

What Are Recent G2 Reviews of Sprinklr Social?

Muck Rack

Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets, using advanced tagging, entity recognition, and entity-level sentiment to surface the coverage and conversations that matter most. Powered by Muck Rack’s Curation Engine, this monitoring is organized around meaning, not keywords—using AI trained and refined by Media Intelligence experts to verify relevance, categorize coverage, and deliver clean, structured reports ready for analysis and action. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets, ensuring accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence.

Average Rating: 4.5/5.0

Total Reviews: 545

How Do G2 Users Rate Muck Rack?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Social Measurement: 5.6/10 (Category avg: 8.6/10)
  • Social Reporting: 6.1/10 (Category avg: 8.6/10)
  • Brand Monitoring: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Muck Rack?

  • Seller: Muck Rack
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Miami, FL
  • LinkedIn® Page: www.linkedin.com
    462 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Senior Account Executive
  • Top Industries: Public Relations and Communications, Marketing and Advertising
  • Company Size: 56% Small, 29% Medium

What Do G2 Reviewers Say About Muck Rack?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Muck Rack, enjoying seamless access to media lists and insightful reporting features.
  • Users appreciate the high-quality database of Muck Rack, making it easy to find and connect with journalists.
  • Users find Muck Rack's efficient media lists and reporting tools invaluable for optimizing PR activities and saving time.
  • Users find Muck Rack's responsive support and personalized outreach features invaluable for efficient media relations.
  • Users commend the exceptional customer support of Muck Rack, highlighting quick responses and effective assistance for PR activities.
Cons
  • Users express concern about limited functionality in Muck Rack, particularly with data granularity and inaccurate sentiment analysis.
  • Users experience issues with data inaccuracy, including incorrect sentiment tagging and incomplete coverage tracking.
  • Users find the incomplete media coverage frustrating, wishing for more granularity and accuracy in data tracking.
  • Users desire more granular coverage data and improved sentiment analysis in Muck Rack's media monitoring features.
  • Users find Muck Rack expensive, especially with limited features on lower-tier subscriptions affecting accessibility for smaller teams.

What Are Recent G2 Reviews of Muck Rack?

What Are G2 Users Discussing About Muck Rack?

Reputation

Reputation is the #1 AI-native reputation management platform, built to help multi-location businesses be found, trusted, and chosen in search, AI answers, and everywhere customers make decisions. By operating as a unified data system, the platform turns fragmented reviews, listings, and surveys into actionable intelligence—ensuring every local storefront, franchise, or dealer group receives clear, prioritized actions. This consolidation empowers marketing and operations teams with complete visibility into local search performance and customer interactions across the entire enterprise network. Rather than functioning as a standard aggregation tool, the platform's core architecture facilitates advanced operational analytics and Generative Engine Optimization (GEO). The system processes siloed feedback channels into operational intelligence, allowing teams to uncover critical performance metrics without manually scouring through raw data. This capability is powered by a native AI assistant (Reputation IQ) that analyzes all feedback data to find trends and opportunities for improvement. Because this intelligence operates natively within the platform, organizations can extract deep conversational insights and track location-specific performance while keeping their proprietary data completely secure from third-party exposure. Core Capabilities Unified Feedback Hub: Consolidates reviews, surveys, and social media commentary from over 200 external directories into a centralized dashboard for standardized monitoring. Conversational Intelligence: Leverages secure, internal AI to instantly identify sentiment trends and customer friction points at scale. Global Listings Management: Audits and publishes accurate location data across the digital ecosystem to ensure strict consistency. AI Engine Optimization (AEO): Analyzes how large language models perceive the brand, equipping teams to optimize structured data for algorithmic discovery. Core Benchmarking: Calculates an objective Reputation Score to index review volume, sentiment analysis, and responsiveness against industry competitors. The primary value of Reputation lies in its capacity to transform legacy local SEO efforts into a modern AEO strategy. As search behavior continues to fragment, multi-location brands utilize the platform to solve the inherent blind spots created by AI aggregators. By actively managing their digital footprint and automating their engagement protocols, organizations establish the precise citation consistency and interaction signals required by large language models. Ultimately, the platform empowers businesses to systematically elevate their localized customer experience, secure massive operational time savings, and capture market share through improved algorithmic visibility.

Average Rating: 4.5/5.0

Total Reviews: 2,407

How Do G2 Users Rate Reputation?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Social Measurement: 8.9/10 (Category avg: 8.6/10)
  • Social Reporting: 9.0/10 (Category avg: 8.6/10)
  • Brand Monitoring: 8.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Reputation?

  • Seller: Reputation
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Ramon, CA
  • LinkedIn® Page: www.linkedin.com
    685 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Community Manager, Property Manager
  • Top Industries: Automotive, Real Estate
  • Company Size: 46% Medium, 29% Small

What Do G2 Reviewers Say About Reputation?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of Reputation beneficial, especially with customizable templates and responsive support.
  • Users appreciate the effortless review management of Reputation, enjoying its comprehensive features and valuable reporting tools.
  • Users value the responsive customer service and features that enhance the management of their properties effectively.
  • Users appreciate the centralized reviews feature, enabling effortless management of customer feedback across various platforms.
  • Users value the centralized reputation management of Reputation, effectively tracking reviews across multiple platforms.
Cons
  • Users feel there is a need for a more robust leaderboard and improved interface to enhance the reputation management experience.
  • Users desire a more robust leaderboard and express concern over confusing tab visibility affecting the overall experience.
  • Users find the missing features in Reputation limit usability, craving enhancements like a robust leaderboard and tailored insights.
  • Users report occasional bugs like response duplication on the dashboard, impacting the overall user experience.
  • Users find it challenging due to reporting lags that hinder effective review navigation and overall usability.

What Are Recent G2 Reviews of Reputation?

What Are G2 Users Discussing About Reputation?

Lucidya - Social Media Analytics

Lucidya Social Listening is an AI-native social intelligence platform that helps enterprises detect reputation risks, understand audience sentiment, track competitors, and measure campaign response across major social platforms. Teams can monitor conversations about brands, products, campaigns, executives, competitors, and custom topics from one workspace. Real-time sentiment, topic, trend, influencer, and share-of-voice analysis shows how public perception is changing, which issues are gaining attention, and where risks or opportunities may be emerging. Built for MENA markets, Lucidya uses proprietary Arabic language models trained on millions of multilingual conversations. It interprets 17 regional Arabic dialects and delivers 92% sentiment accuracy across English and Arabic, helping teams capture local perspectives and compare sentiment and topics across markets without translation-based accuracy loss. Key features include: 1- Keyword and mention M\monitoring: Track conversations about brands, products, campaigns, executives, competitors, hashtags, and custom keywords in real time. 2- Cross-channel social monitoring: Monitor public conversations across X, Facebook, Instagram, YouTube, and Snapchat from one workspace. - Sentiment & Arabic dialect analysis: Classify positive, negative, and neutral sentiment and understand how audiences express opinions across regional Arabic dialects. 3- Real-time alerts: Detect unusual mention spikes and sentiment shifts so teams can investigate emerging issues before they create wider reputational risk. 4- Trend & topic analysis: Identify recurring complaints, unmet needs, emerging topics, and shifts in audience interest to inform product, service, campaign, and communication decisions. 5- Competitor & share-of-voice intelligence: Compare sentiment, conversation trends, audience response, and campaign performance to identify competitor strengths, emerging threats, and opportunities to differentiate. 6- Influencer and campaign analysis: Identify the voices driving reach and sentiment, assess potential partnerships, and measure how audiences respond to campaigns, launches, and messaging. Luci AI Copilot, dashboards and reporting: Use AI-generated summaries, contextual explanations, recommended actions, ready-to-use dashboards, alerts, and recurring reports to reduce manual analysis and determine the next step. Within Lucidya’s Agentic CX platform, Social Listening powers the Sense layer by turning public conversations into customer and market intelligence that can inform the next decision or action. Lucidya supports public social listening across X, Facebook, Instagram, YouTube, and Snapchat, with owned-account analytics across X, Facebook, Instagram, LinkedIn, and TikTok.

Average Rating: 4.7/5.0

Total Reviews: 113

How Do G2 Users Rate Lucidya - Social Media Analytics?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Social Measurement: 9.1/10 (Category avg: 8.6/10)
  • Social Reporting: 9.3/10 (Category avg: 8.6/10)
  • Brand Monitoring: 9.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Lucidya - Social Media Analytics?

  • Seller: Lucidya
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Riyadh
  • LinkedIn® Page: www.linkedin.com
    375 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 50% Small, 29% Medium

What Do G2 Reviewers Say About Lucidya - Social Media Analytics?

AI-generated summary from verified user reviews

Pros
  • Users praise Lucidya for its user-friendly interface, enabling quick setup and effortless navigation for impactful insights.
  • Users value the easy setup of Lucidya, enabling quick access to social media insights without complex onboarding.
  • Users commend the intuitive design of Lucidya, making data analysis straightforward and enhancing user experience significantly.
  • Users value the user-friendly experience of Lucidya, which simplifies data analysis and improves marketing responsiveness.
  • Users value the relevant insights from Lucidya, especially for Arabic content, enhancing market understanding and decision-making.
Cons
  • Users find difficult reporting issues with Lucidya, citing slow data loading and inconsistencies that hinder analysis.
  • Users desire improvements in the dashboard interactivity, seeking clickable graphs for deeper analytics and more customization options.
  • Users experience issues with data loading speed, impacting report generation and overall efficiency during high usage periods.
  • Users face a learning curve with advanced features and desire greater customization options for reports and dashboards.
  • Users find the data inaccuracy in Lucidya's reports frustrating, needing manual checks and better customization options.

What Are Recent G2 Reviews of Lucidya - Social Media Analytics?

What Are G2 Users Discussing About Lucidya - Social Media Analytics?

Mentionlytics

Mentionlytics is an advanced social media listening and brand monitoring platform that helps brands track, analyze, and manage their online presence in real time. Using AI-driven media monitoring, it detects mentions across leading platforms like TikTok, X (Twitter), Instagram, Facebook, LinkedIn, YouTube, Reddit, Telegram, Pinterest, and Bluesky, as well as news sites, blogs, forums, and the broader web. With powerful social media analytics, Mentionlytics delivers deep insights into brand reputation, audience sentiment, and competitor activity. Its sentiment analysis feature leverages AI to identify trends, detect crises early, and optimize engagement strategies with data-driven recommendations. Designed for ease of use, Mentionlytics offers an intuitive dashboard and automation tools, making it the ultimate solution for businesses seeking comprehensive social listening and in-depth analytics. Trusted by thousands of global brands, Mentionlytics empowers teams to stay ahead in the ever-evolving digital landscape.

Average Rating: 4.9/5.0

Total Reviews: 112

How Do G2 Users Rate Mentionlytics?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.9/10)
  • Social Measurement: 9.2/10 (Category avg: 8.6/10)
  • Social Reporting: 8.9/10 (Category avg: 8.6/10)
  • Brand Monitoring: 9.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Mentionlytics?

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 23% Medium

What Do G2 Reviewers Say About Mentionlytics?

AI-generated summary from verified user reviews

Pros
  • Users praise the excellent customer service of Mentionlytics, highlighting responsiveness and support for effective assistance.
  • Users commend the excellent customer support of Mentionlytics, consistently appreciating their readiness to assist and clarify doubts.
  • Users appreciate the ease of use of Mentionlytics, praising its intuitive dashboard and quick learning curve.
  • Users value the intuitive user interface of Mentionlytics, appreciating its ease of navigation and helpful customer support.
  • Users find the dashboard usability of Mentionlytics excellent, appreciating its easy navigation and clear overview.
Cons
  • Users find Mentionlytics to be expensive, but believe its features justify the higher price compared to competitors.
  • Users experience a steep learning curve with Mentionlytics, though support is helpful during the adjustment period.
  • Users find that manual mentions management can be unreliable, requiring support intervention and resulting in delayed updates.
  • Users find the pricing of Mentionlytics to be a little expensive, though they appreciate its overall value and utility.
  • Users experience inadequate support during weekends, causing delays when issues arise outside of business hours.

What Are Recent G2 Reviews of Mentionlytics?

What Are G2 Users Discussing About Mentionlytics?

NewsWhip

NewsWhip is a sophisticated media intelligence solution designed to provide users with real-time insights into global news and social media narratives. By leveraging advanced monitoring capabilities, predictive analytics, and innovative AI technology, NewsWhip empowers brands and publishers to stay informed about emerging stories and trends as they unfold across various platforms. This tool is particularly valuable for organizations that need to navigate the fast-paced landscape of news and social media, ensuring they can respond effectively to shifting narratives. The target audience for NewsWhip includes global brands, media organizations, and publishers who require timely and accurate information to inform their strategies. Major companies like Google and Nissan, as well as prominent newsrooms such as Reuters and The Associated Press, utilize NewsWhip to enhance their editorial strategies and risk management efforts. By providing a comprehensive view of what is happening in real-time, NewsWhip enables these organizations to cut through the noise and focus on the stories that matter most to their audiences. Key features of NewsWhip include its lightning-fast monitoring system, which tracks news and social media activity across a wide range of platforms. This feature allows users to identify rising narratives and gauge public sentiment, providing a clear picture of how stories are evolving. Additionally, the platform's predictive analytics capabilities help users anticipate the potential impact of these narratives, allowing for proactive decision-making. The introduction of AI Agents, which function as embedded analysts, further enhances the platform's utility by offering actionable insights and recommendations tailored to specific situations. By utilizing NewsWhip, organizations can significantly improve their response times to emerging stories, ensuring they remain relevant in a rapidly changing media environment. The ability to track momentum and understand audience engagement with specific narratives allows brands and publishers to craft timely and impactful content. This not only aids in risk mitigation but also enhances overall editorial strategy, enabling users to make informed decisions that resonate with their target audiences. NewsWhip stands out in the media intelligence category by combining cutting-edge technology with a user-friendly interface, making it an essential tool for anyone looking to navigate the complexities of today's news landscape.

Average Rating: 4.5/5.0

Total Reviews: 78

How Do G2 Users Rate NewsWhip?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Social Measurement: 8.4/10 (Category avg: 8.6/10)
  • Social Reporting: 7.9/10 (Category avg: 8.6/10)
  • Brand Monitoring: 8.4/10 (Category avg: 8.8/10)

Who Is the Company Behind NewsWhip?

  • Seller: Sprout Social
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    1,597 employees on LinkedIn®
  • Ownership: NASDAQ: SPT

Who Uses This Product?

  • Top Industries: Public Relations and Communications, Marketing and Advertising
  • Company Size: 38% Medium, 35% Large

What Are Recent G2 Reviews of NewsWhip?

What Are G2 Users Discussing About NewsWhip?

Statusbrew

Statusbrew is a SOC Type II and GDPR-compliant social media management tool that offers 1:1 feature parity with leading platforms at a fairer cost. Statusbrew is built for teams and agencies managing multiple social accounts, with dedicated Spaces, User Groups, and Profile Groups to keep workflows organized. It brings planning, team collaboration, publishing, engagement, reporting, and social listening into one platform. Statusbrew integrates with MCP-compatible AI tools such as Claude, ChatGPT, Copilot, and Gemini, enabling teams to manage content, campaigns, approvals, and reports simply by asking AI, without switching tools. In Statusbrew, plan and organize social content in a shared calendar, manage campaigns with tags, and keep teams aligned with clear visibility into upcoming work. Collaborate with internal teams, clients, and approvers through structured workflows, permissions, and review processes. Publish and schedule content across major social networks, customize for each platform, and automate publishing. Use built-in AI to create, refine, translate, and adapt content in your brand voice. Manage all conversations, including DMs, comments, mentions, reviews, and paid & organic interactions in a unified inbox with rules, AI-assisted rule creation, sentiment detection, moderation, routing, and automated replies. Track performance with 270+ metrics, AI-assisted report creation, templates, and customizable reports covering campaigns, audience growth, engagement, and team activity. Statusbrew (B2B version) has scaled since 2019, with a global team of 30+ across 5 time zones, delivering 22×6 support via email, live chat, and Zoom calls.

Average Rating: 4.8/5.0

Total Reviews: 262

How Do G2 Users Rate Statusbrew?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Social Measurement: 9.5/10 (Category avg: 8.6/10)
  • Social Reporting: 9.7/10 (Category avg: 8.6/10)
  • Brand Monitoring: 9.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Statusbrew?

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Marketing Specialist
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 75% Small, 22% Medium

What Do G2 Reviewers Say About Statusbrew?

AI-generated summary from verified user reviews

Pros
  • Users value the centralized management of Statusbrew that streamlines team collaboration and enhances customer interaction.
  • Users love the post scheduling feature that simplifies managing multiple accounts and automates reporting effectively.
  • Users love the ease of use of Statusbrew's interface, enhancing teamwork and streamlining social media management.
  • Users appreciate the efficient scheduling system in Statusbrew, making social media management streamlined and hassle-free.
  • Users value the strong teamwork capabilities of Statusbrew, enhancing collaboration and efficiency across customer interactions.
Cons
  • Users find the learning curve steep for advanced features, though support helps ease the transition to automation.
  • Users suggest that improvement is needed in customization options and page speed for a smoother experience.
  • Users experience a steep learning curve with Statusbrew, finding it challenging to master automations and reporting tools.
  • Users find the limited features of Statusbrew inconvenient, particularly for adding audio to scheduled Instagram Stories.
  • Users note the missing features in Statusbrew, particularly for TikTok links and audio in scheduled Instagram Stories.

What Are Recent G2 Reviews of Statusbrew?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 16, 2026

Social Media Listening Tools Topics

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Learn More About Social Media Listening Tools

What are Social Media Monitoring Tools?

Social media monitoring tools are often a company's main platform for consumer engagement and customer insights. How a company interacts with its customers speaks volumes about whether it values what its consumers want and how much it is willing to improve its product offerings and campaign messages to cater to those consumers.

Using social media monitoring as a form of social listening can also help give provide a company with valuable customer insights that will help identify trends, track competitors, and understand customer sentiment. Social media monitoring benefits include:

Key Benefits of Social Media Monitoring Tools

  • Monitoring accounts on various social media platforms
  • Quickly receiving alerts of customer criticism or complaints
  • Tracking brand competition
  • Monitoring your social media reputation and presence in real time
  • Gaining insights on the effectiveness of your social media approach

Why Use Social Media Monitoring Tools?

Revenue – Social media monitoring can generate more revenue for your company. Understanding how consumers interact with your social media posts can clue your business in on what to do to grow your audience, which translates to more subscribers and, therefore more revenue for your business.

Customer Loyalty – Beyond growing your customer base, social media monitoring is also a great tool to manage the customers that you already have. Brand loyalty can be earned from customers if you engage with them on a more personal level, answer any concerns that they might have, and improve your product based on the feedback provided through social media.

Competitor Insights – Social media monitoring can give your business insight into how your competitors are performing. Consumers that may be responding negatively to your competitor's offerings can be used to promote your own marketing campaigns and how your product offerings outperform the competition.

Brand Presence – One of the greatest benefits of social media monitoring tools is the ability to produce in-depth reports on brand presence. With social media monitoring, you can produce reports with easy-to-understand datasets. Competitive reporting is key to understanding the effectiveness of social media marketing campaigns and the underlying flaws that may be present. Remedying issues and capitalizing on effective methodologies can do wonders for a brand’s presence across social networks.

Who Uses Social Media Monitoring Tools?

Marketing – Social media monitoring tools allow marketers to personalize content to specific users or demographics and identify thought leaders or influencers. Social media monitoring software can help marketing teams respond to social network mentions and facilitate customer engagement. Furthermore, user mentions such as asking for assistance or complimenting a product can be captured and used for future campaigns to demonstrate satisfaction and dedication. Engagement with these users across various social networks may also lead to increased traffic and customer engagement.

Customer Service Teams – Customer service teams use social media monitoring tools to listen to customer complaints or answer any concerns they might have. They can respond to positive or negative mentions in order to mitigate escalations in customer frustration and keep the customer base happy.

Public Relations Teams – Outreach and public relations teams monitor social media to identify whether they need to publicly respond to a major customer concern. If your company is being viewed negatively because of a major misstep, then PR can respond with a company-wide message and answer customer concerns in a succinct message.

Kinds of Social Media Monitoring Tools

Review Aggregator Tools – These types of social monitoring tools aggregate all of your business’ online reviews in one organized list. This helps your business easily identify negative customer reviews and whether the issue can be quickly mitigated. Responding quickly to negative reviews can be the difference between retaining a customer and losing them to your competitors.

Lead Generation Tools – These types of social media monitoring tools allow you to pick up on leads via social media interactions. Lead generation tools have features that filter social mentions, whether they be negative, positive, or neutral. Lead generation tools also allow you to see who is talking about your product the most. You can then mark these people as leads and interact with them directly to convert them into customers. More leads via social media mean more revenue for your business.

Social Mention Tools — Social media monitoring tools specializing in social mentions help you determine how often your brand is being mentioned. These tools can filter what type of social media platforms you would like to monitor, the sentiment of the mentions, social mention demographics, etc. Monitoring social mentions can show who is talking about your product and what they are saying about it. This can directly influence your marketing and outreach teams’ successes. They can use social mentions to tailor their future efforts to correlate with what people want and discover what demographics your company should focus on.

Social Media Monitoring Tools Features

Cross-Channel Monitoring – Cross-channel monitoring features allow you to simultaneously track activity from your accounts across various social media channels. This centralizes data collection and tracking and improves the efficiency of social media monitoring. If your company has many social media accounts, utilizing cross-channel monitoring features can help you easily manage them. Listening to users across all networks will paint an accurate picture of how they perceive your social media posts and brand.

Analytics – Social media management software tools typically offer features that help analyze the trends you observe and search efficiently for data. These tools allow you to optimize internet searches to find facts faster. Some products can create reports that visualize data, making it easier to analyze results and measure the effectiveness of your social media strategies.

Social Reporting – Social reporting allows your company to access custom reports and dashboards to measure social activity and engagement opportunities. It also allows users to export data and graphs into PowerPoint, Excel, and other useful data-reporting programs. This feature provides great visuals for you to present data in meetings.

Sentiment Scoring – Sentiment scoring determines whether social mentions of your brand are positive, negative, or neutral. This feature helps you monitor whether certain products are performing well and if marketing changes need to be made to keep customers happy.

Influencer Identification – Influencer identification helps identify who is talking about your brand along with their influence over social communities. This feature can help bolster your company’s reputation by having popular social media bloggers feature your brand on their own social media accounts.

Publishing – Most social media monitoring software offers a publishing feature that allows users to auto-schedule social media posts. Users can schedule posts for months into the future, which can save your company plenty of time. Publishing features also automatically post blogs from your website onto social media. This is a great way to bolster the views on your blogs and generate more traffic back to your website.

Potential Issues with Social Media Monitoring Tools

Inaccurate Sentiment Analysis – As with all artificial intelligence, it can be very difficult to teach AI to monitor human emotions. As such, having a social media monitoring tool accurately pick up on all negative or positive responses to your brand can be a near-impossible task. When implementing a social media monitoring tool, be aware of potential inaccuracies in customer sentiment analysis, as it may not paint the full picture of how your brand is being viewed.

Over-Listening – Focusing too much on one negative social mention can prove to be counterproductive. Brands constantly trying to filter out all the negative reviews can spend too much time doing so, which distracts them from more important tasks. Furthermore, a few negative sentiments can influence brands to switch gears on certain products and make poor decisions. When implementing a social media monitoring tool, companies must have a thick skin and understand when it is truly worth listening to the consumers.

Spam – Social media monitoring tools have difficulty filtering out all the spam when robots or other people post about your brand for their own promotion. Because of this, your social media monitoring tool may pick up on many unwanted social mentions that don’t positively impact your company because they’re not coming from actual users. This can waste a lot of time for companies trying to use actual customer data to influence their marketing.