G2

Bengisu U.

Social Insights Analyst

Mid-Market (51-1000 emp.)

11/4/2026

"Big step up from our old listening tool, especially for audience work"

5/5

What do you like best about YouScan?

I'm kind of the tool owner on our data team, so I set up most of the topics for our clients. Honestly it was a big upgrade from the social listening tool we had before. It's much more user friendly and it's working really well for us. I also really appreciate that when we contact the team they react really quickly, that helps a lot when a task comes in on short notice. I like that we can pull historical data for pitches, not just track things going forward. The dashboards were a nice surprise too. We wanted to compare audiences between gaming, beauty and lifestyle topics, and a dashboard could show interests, occupations and platforms side by side. Our colleagues just get the link and explore it themselves, which they prefer. Review collected by and hosted on G2.com.

What do you dislike about YouScan?

Saved filters don't keep the time frame, so you have to work around that. And for comment analysis on Instagram brand pages you need the page authorized, which isn't realistic at the pitch stage. Review collected by and hosted on G2.com.

What problems is YouScan solving and how is that benefiting you?

We use it for a lot of different things. Campaign tracking, crisis monitoring for a media client to see criticism early, creator topics for the French market, and general trend topics for colleagues who want to spot things before they get too popular. We support the strategists and social media teams, so it gives them a solid base for their work. Review collected by and hosted on G2.com.